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spnife · 7 years ago

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91 question tag

Tagged by @vanillabeanniall and then @uswntinharmony

More below the cut bc that’s how I roll

the last –

1. drink: Arizona Tea

2. phone call: my mom

3. text message: my mom - she sent me two climbing videos. Or I sent them to me, from her phone

4. song i listened to: What a feeling, but I was asleep (i checked the music app just now), so the last song I remember hearing is Ray of Light by Madonna

5. time you cried: wednesday. First day of school was today so it was some stress

have you ever – 6. dated someone twice: yeah

7. been cheated on: yeah. I became friends with the guy though. Similar tastes I guess??? (( Actually I blocked him on snapchat last year bc he was talking some bs on his story but in eigth grade he wasn’t awful)) She lied abt it though and then talked to me two years later and still lied like okay

8. kissed someone and regretted it: no ragrets

9. lost someone special: not really

10. been depressed: fuck hell yep

11. gotten drunk and thrown up: no. I had like a sip of beer on a trip but it was just to mess with a dude while he was in the porta potty

list 3 favorite colors – 12. light blue

13. orangish pink

14. dark purple

in the last year have you – 15. made new friends: heck yeah. I switched schools and found a really good group of people there already. It’s been alright

16. fallen out of love: not in the last year. gotta be in love first

17. laughed until you cried: probably but I don’t remember rn

18. found out someone was talking about you: I think? I found out parents were saying nice things about me. Mean wise maybe? I’m not really sure. Probably

19. met someone who changed you: at least one. a teacher last year

20. found out who your true friends were: i think?

more – 21. kissed someone on your facebook? alas, i do not have a facebook

22. how many of your facebook friends do you know in real life? see 21

23. do you have any pets? A super sweet black lab named FeeBee, a kitten named Mulder and a cat named Milo, and a hedgehog named Wembly

24. do you want to change your name? i like my name. My last name bothers me sometimes bc dad stuff but it’s gotten better

25. what did you do on your last birthday? I had a chill day at school, got a nice car, got a card from all of the kids on the climbing team. One of them said “Wow Coach Ella, you only have two more years til you can drink,” like i’m sorry kid I’m only 16

26. what time did you wake up? 7. first day of school

27. what were you doing at midnight? crying and putting school stuff in my backpack and watching VEEP

28. name something you can’t wait for: to keep getting better at climbing, the Harry Styles concert on oct 11, my birthday on oct 13 bc it should be fun and I hope I’ll get another card from the climbing team bc they’re all lovely

29. when was the last time you saw your mother? today

30. what is one thing you wish you could change about your life? i want to know that I’ll be able to be happy

31. what are you listening to right now? watching Raising Hope

32. have you ever talked to a person named tom? yep

33. something that is getting on your nerves? I keep getting anxiety while I’m at climbing practice and that’s one of my most comfortable places. it feels like im going downhill with climbing even though I know im getting better

34. most visited site: netflix

school – 35. elementary: i loved my elementary school. every teacher i had was amazing, small school in austin and a good community and i still talk to my friends from there. so when i moved to the new school in fifth grade and depression was already showing up, the differences made it literally hell. it was awful. i didnt like my teachers and i didnt know people

36. middle: 6th grade was hell, 7th grade was even fuckin worse, 8th was still pretty bad. All the worst years of my life so far, and tbh it’s gonna be hard to top them

37. high: better than middle school but thats a really fucking low bar. like incredibly low.

38. college: planning for ACC for two years to get base courses, dream school UT in an engineering major. I love the school and the program there, but I worry if I could barely get through middle school, how tf am I supposed to survive college. Also it didn’t feel great when I was talking to a friend and I was like “yeah ut is tbh my dream school, if I can get in” and she was like “oh that’s one my last choice colleges” like fucking okay love you thanks for telling me that makes me feel real good about my intelligence and how you view me

me – 39. hair color: brown

40. long or short hair? shoulder length

41. do you have a crush on someone? yep. according to a friend i am “so gone for this girl” but um. oka y what if she doesn’t like me? I feel good around her though and she likes being around me and we work well together I think. She’s lovely and I wouldn’t want to make things weird by asking her out if I don’t know she feels that way too.

42. what do you like about yourself? I am able to figure things out and I work with kids really well. I’ve also been getting better at climbing again so I’m proud of myself for that

43. piercings? just my ears

44. blood type: lol yeah like i know?

45. nickname: ellallalala is something I’m getting from people at the new school, and I’ve had some climbing nicknames over the years but Coachella is sticking. I coach and my name is Ella it’s great

46. relationship status: nope

47. zodiac sign: libra

48. pronouns: she/her

49. favorite tv show(s): always sunny, parks and rec, my name is earl, curious george

50. tattoos: soon

51. right, ambidextrous, or left-handed? right

first – 52. surgery: i had one on my pelvis in 2013? i was in preschool and it was for this weird group of veins on the side of my leg. We’d always called it a birthmark and after the surgery the scar looked like a sunset over water but the sun is purple (still looks like that it’s rad) and the first time someone showed me a birthmark i was like??? Um no thats just a little dark bit of skin?? my birthmark is purple what is this shit

53. piercing: ears

54. sport: rock climbing. found it early and still love it

55. vacation: no idea

56. pair of trainers: first i remember are a PAIR OF DORA LIGHT UP SHOES

current – 57. eating: nothing

58. drinking: arizona tea

59. i’m about to: finish my arizona tea

60. listening to: the episode ended so me typing and the clock my great grandmother gave is

future – 61. waiting for: me to feel alright

62. want: to like what i’m doing and to know i’m able to be happy doing it. I wish I could just skip to being married with kids and a dog and everything.

63. married: oh for sure

64. career: astronaut has always been my dream career but with this level of anxiety it’s probably a no go. I am not over it. I’m def gonna cry abt it in a couple of minutes bc thats how it goes, ya know. The last astronaut I talked to though said “the biggest disqualifier is not applying” so i’m still going to try my hardest. I also love engineering and physics and space and science and education and would love to be a librarian, so we’ll see

your type –   65. hugs or kisses? depends

66. lips or eyes? eyes, i guess. There’s more character there

67. shorter or taller? in my head i’m always like oh taller but really it doesn’t matter. as long as i can be little spoon im good to go

68. older or younger? doesn’t matter

69. nice arms or nice stomach? tummies are cute i guess.

70. sensitive or loud? i don’t know

71. hook-up or relationship? right now relationship and at some point relationship but ask me a couple months ago and it would have been different

72. troublemaker or hesitant? both. troublemaker with a lot of decisions but in fun ways, but hesitant when it comes to talking to new people that i want to be good friends with. and asking people out

73. kissed a stranger? yep. on a bet

74. drank hard liquor? had some jack daniels mixed with coffee and it tasted like cinnamon toast crunch

75. lost contact lenses/glasses? my glasses always turn up

76. turned someone down? yeah. accidentally on a few though lol. As i had a crush on someone i went out with for a little while last yeah legit three other people liked me and i guess im oblivious bc i had no fucking idea

77. sex on first date? depends

78. broken someone’s heart? i don’t think so

79. had your heart broken? yes but in a friendship way along with the relationship. it goes back to the you should kill yourself stuff

80. been arrested? nope

81. cried when someone died? no one i’ve known closely has died. My great-great grandmother died when i was fiveish but she was really old. There have been a few suicides at my old school (i switched 2 months before end of last year) and those hit hard, just knowing that there are so many people here dealing with that stuff and me relating to it. I didn’t know the people well but we’d spoken and I knew them some, but I had some friends who were much closer and really affected

82. fallen for a friend? yeah

do you believe in – 83. yourself? i try

84. miracles? shit happens, and sometimes it’s good

85. love at first sight? who am i to say tbh

86. santa claus? no

87. kiss on first date? if i like them

88. angels? no

other – 89. current best friend’s name: skip

90. eye color: hazel

91. favorite movie: i dont know im tired and want to cry sort of so maybe i shouldnt think about this stuff as much when im already stressed im going to go drink more tea and eat some soup

Anway

I’m tagging anyone who reads this far. gotcha

#about me #mine

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lucyariablog · 8 years ago

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This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. Our rants and raves cover simplification and measuring bodies, then we take on March Madness in our example of the week.

This week’s show

(Recorded live on March 20, 2017; Length: 1:05:21)

Download this week’s PNR This Old Marketing podcast.

If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes.

1. Notable news and upcoming trends

Evidence is mounting that native advertising doesn’t work… (09:16): Media Life Magazine reports on a new study by MediaRadar, which finds that, despite significant gains in native ad spending over the past few years, two-thirds of advertisers who try the technique ultimately abandon it.

… but could campaign length be the answer that turns it all around?(10:24): Meanwhile, AdAge offers an alternative view of the MediaRadar’s findings. It focuses on a key reason why some outlets — The Wall Street Journal, for instance — may be able to achieve advertiser renewal rates of 72% for their native advertising campaigns: They run their campaigns for longer periods of time. Among the bigger issues that we see here is that advertisers’ expectations with native advertising seem to be unrealistic in terms of volume and velocity. Robert and I would also be curious to see how native advertising’s renewal rates might compare to those of other ad techniques.

HANDPICKED RELATED CONTENT: How Does Native Advertising Fit in a Content Marketing Strategy?

Marketers to spend on analytics, though their use remains elusive (25:25): The CMO Survey has released its latest report, which anticipates that spending on marketing analytics will grow to nearly 22 percent of marketing budgets in the next three years — representing a 376% increase. At the same time, marketers say barely a third of available data is used to drive decision-making in their companies. I’ve been following this report for years and I’ve never seen CMO optimism so high — which could be a sign of a bubble that’s about to burst. But what’s an even bigger red flag for me is that CMOs are continuing to place so much more emphasis on acquisition than on retention.

2. Sponsor (36:46)

Parse.ly – Getting There: How Brands, Publishers, and Agencies Use Content Analytics: With content creation and promotion comes a lot of data. If you have a digital audience, there’s a good chance that you have trouble connecting the information your data provides with a way to use it to improve your content strategy. Don’t worry — you’re not alone. Parse.ly (the company, not the herb) has researched the state of content analytics with a survey of publishers, brands — anyone that creates content. The report they produced on the findings reveals what metrics the industry considers most useful, the siloed state of brand and publisher offices when it comes to data access, and how their analytics end up impacting the content they create. Get it now.

3. Rants and raves (39:10)

Joe’s rave No. 1: Netflix has just introduced a handy new feature: With the click of a button, you can skip through the opening credits of any TV show or movie. Entertainment brands, take note: My son (a member of Generation Z), who pointed out the new technology to me, thinks it’s the best invention ever.

Joe’s rave No. 2: Actor and comedian Jerrod Carmichael recently remarked in an interview that he eats scrambled eggs with walnuts and blueberries for breakfast every day, because streamlining this decision-making process frees up more energy that he can spend on honing his craft. It’s a brilliant strategy that I would like to recommend to all content marketers. If there’s even one personal process you can put on autopilot, it will free up valuable mind space, which can lead to unexpected creative opportunities.

Put one personal process on autopilot to free up valuable mind space, says @joepulizzi. Click To Tweet

Robert’s commentary: Robert’s been thinking about a critical industry change that no one seems to be covering in a meaningful way. AdAge has touched on the issue with its recent post on Procter & Gamble’s threat to stop spending money on digital platforms that don’t receive audience measurement accreditation by the Media Rating Council (MRC) by year’s end. Of the major media players (Facebook, Google, Snapchat, Pinterest, and Twitter), only Google has begun the audits necessary to comply with P&G’s demands. But what Robert sees as the bigger story here is the potential for a complete disruption to the third-party measurement platforms themselves. It begs the question: Will there still be such a thing as an agreed-upon industry standard for measurement when this all comes to a head?

4. This Old Marketing example of the week (56:05)

Though it’s a departure from the types of examples we typically discuss in This Old Marketing, I hope you will indulge my recent curiosity about how March Madness came about, given the media frenzy that surrounds this annual event. According to an article I found on legal site Baker Botts, the Illinois High School Association (IHSA) first used the term in an essay as early as 1939, in reference to an annual basketball tournament that routinely drew sellout crowds. This continued until 1982, when a CBS reporter from Chicago began using the phrase to describe the NCAA men’s Division I basketball tournament. This set off a slew of trademark disputes, which raged until February 29, 2000, when the IHSA and NCAA pooled their trade and service mark resources and formed an LLC — the March Madness Athletic Association (MMAA). Pursuant to their agreement, MMAA now jointly owns the rights to all profits from the March Madness trademark. I think it’s fascinating that a term that’s virtually synonymous with college basketball originated in high school athletics. But beyond that, it’s also an intriguing example of an organization that could create a content brand, build traction over time, and then find ways to monetize the audience’s engagement.

Image source

For a full list of PNR archives, go to the main This Old Marketing page.

Cover image by Joseph Kalinowski/Content Marketing Institute

How do I subscribe?

The post This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers? appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/03/native-advertising-brands-publishers/

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hotspreadpage · 8 years ago

Text

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week’s show

(Recorded live on March 20, 2017; Length: 1:05:21)

Download this week’s PNR This Old Marketing podcast.

If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes.

1. Notable news and upcoming trends

HANDPICKED RELATED CONTENT: How Does Native Advertising Fit in a Content Marketing Strategy?

2. Sponsor (36:46)

3. Rants and raves (39:10)

Put one personal process on autopilot to free up valuable mind space, says @joepulizzi. Click To Tweet

4. This Old Marketing example of the week (56:05)

Image source

For a full list of PNR archives, go to the main This Old Marketing page.

Cover image by Joseph Kalinowski/Content Marketing Institute

How do I subscribe?

The post This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers? appeared first on Content Marketing Institute.

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers? syndicated from http://ift.tt/2maPRjm

0 notes