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alphacrone · 7 years

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the kind who asks you for a little sugar [zimbits neighbors au]

When Jack moved into the plain, white house on Maple Street, he wasn’t expecting much except the peace and quiet he needed to write his next novel. Most of the neighbors were elderly or wrapped up in their young-parent bubble, too busy to notice the quiet, serious man now living in the late Mr. Ripley’s house. And Jack preferred it that way.

Every house on the street seemed a part of the scenery to Jack, weathered and simple with neat yards and the occasional rocking chair or wind chimes on the porches. Every house, that was, but his next door neighbor.

The house to the left of Jack’s was a buttery yellow color, the yard divided between garden and eclectic statues of rabbits and butterflies and other ridiculous things. The mailbox was covered in painted sunflowers and a faded pride flag hung in the window. It made Jack uneasy, knowing his neighbor was probably some overzealous, middle-aged lady who owned several cats and healed her colds with crystals. With one last look at the house and the pie that sat to cool on the windowsill, Jack wrinkled his nose and returned to his own home.

Jack had not lived on Maple Street for longer than 24 hours when someone knocked on his door. Hoping it was the delivery of his new couch, Jack opened the door, and was surprised to find, instead, a handsome man holding a steaming pie.

“Hi!” The man greeted, grinning from ear to ear. “I’m Eric, I live next door.” He nodded toward the yellow house. “Welcome to the neighborhood.”

Very tentatively, Jack took the pie and grunted out, “I’m Jack.”

“Welcome, Jack,” Eric repeated. “Please let me know if you have any food allergies and I’ll whip up a new pie. The oven’s always running at the Bittle house.”

Jack nodded slowly, a bit overwhelmed. “Thanks,” he managed to say, staring at the pie like he’d never seen a pastry before. “Would you...like to come in?”

“Oh, no, I’m afraid I’m on my way out for the day, but rain check?” When Jack nodded, Eric continued, “Eat a slice while it’s hot--that’s when it’s the best. And I hope to see you around, Jack.”

And then he was gone down the steps, all but skipping next door to the battered Volkswagen Beetle that sat in his driveway. Jack watched, still shellshocked, as Eric drove off, pop music blaring from his car as he sped out of the sleepy, Massachusetts neighborhood.

Jack supposed there was always that neighbor, no matter where you lived. He shut the front door with a swift kick and deposited the pie on his kitchen counter, unsettled in a most alien way.

(Eric was right, however; the pie did taste best straight from the oven.)

It was a few weeks later, after a harrowing, draining meeting with his editor, that Jack saw Eric again. The man was walking his dog down the street, dressed in tight sweatpants and a cherry-red sweatshirt. Jack had to admit to himself that Eric looked good in red, even if he was loud and talkative and absurdly cheerful for someone over the age of thirty. Jack frowned as he gazed a little longer out of his study window, then returned to the paragraph he’d been struggling with. When he glanced out the window again, not a minute later, Eric and the dog were gone and Maple Street seemed a little darker.

Jack sighed, and decided to go for a walk himself, his bad knee cramping from sitting for so long. He took a moment to stretch it out, then headed out to the sidewalk, surprised at the chilliness of the evening. Though it made him shiver, the cold always reminded him of home, of the rink, of Quebec. Jack smiled, a little sadly, and picked up his pace, speeding past Bittle’s yellow abomination.

Jack circled back twenty minutes later, eyes struggling to adjust to the odd dimness of dusk. The soft, yellow glow of the windows along Maple shone like aisle lights in a theater, dotting along his way home. Music played softly in the distance, and, despite himself, Jack wandered towards it, entranced.

Both surprisingly and utterly unsurprisingly, Jack followed the melody’s trail back to Bittle’s house. In the orange-blue evening, the house seemed warm and golden, and the smells coming from the open window were sweet and buttery and tinged the air with a cacophony of spices.

Curious and possibly a little lonely, Jack walked up the porch steps and knocked on the door.

It took a moment and quite a bit of muffled shouting before the door swung open to reveal a flour-caked Bittle grinning in surprise.

“Jack!” He cried, already ushering him in. “Goodness, it’s chilly out- and where is your coat, mister? Come in, come in, I’ll put on a pot of decaf.”

Despite that now-familiar overwhelmed feeling Jack got around Bittle, Jack was content to let the man herd him into the kitchen. The walls were papered in an old-fashioned style, yellow and pink flowers climbing upwards in a beautiful pattern, and the cabinets were all painted a soft, cream color.

“Texas Pecan or Cinnamon Hazelnut?” Bittle asked, holding up two tins of coffee. Jack opened and closed his mouth a few times, uncertain what either of those things even tasted like.

“Surprise me,” he eventually said, and this didn’t seem to dampen Bittle’s spirit in the slightest.

“Pecan, then,” he said, putting on tin back in the lower cabinet from which it came. “It’s less sweet, which will pair nicely with the mini coffee cakes that’re baking right now.” He grinned at Jack and began scooping grounds into the small coffee pot on the counter. “I’m making ‘em for Mrs. Lowry’s PTA bake sale--but don’t tell Moira Jones, she’s such a busybody--and Julia--Mrs. Lowry--needs to win the approval of the other mothers so she can run for president of the education board.”

Jack nodded weakly, unsure of who any of these people were. He thought maybe the Jones family lived a few doors down, but hadn’t really talked to many people on Maple street other than Bittle. Bittle, it seemed, knew the entire neighborhood.

“-and I’m sure Julia won’t mind if we steal a couple,” he was still saying, now pouring water into the pot and flipping the switch. “I made so many anyway. So!” He clapped his hands together, a small cloud of flour billowing up in front of him. “What can I do you for? Or did you just come by for a visit?”

“Oh.” Jack swallowed roughly and shrugged. “I heard your music while I was out walking.”

It was a terrible explanation, but it made Bittle smile wide. “Are you a Beyonce fan, Jack?”

“Not really,” Jack admitted. “But it’s...nice.”

“Nice, he says,” Bittle teased, wiping his hands off on a towel. “She’s everything.”

This startled a smile out of Jack, a rare occurrence. “Everything, eh?”

“Of course,” Bittle said simply. “Oh, there you are, Peaches.”

The dog Jack had seen Bittle walking earlier wandered into the kitchen, staring at Jack and quickly skirting around him to hide between Bittle’s legs. It was a goofy-looking creature, one of those corgis Jack could never understand. Peaches was, admittedly, pretty cute, with his wiggly butt and happy face. Jack knelt down and let Peaches approach him slowly, sniffing at his hand. Eventually it got close enough for Jack to pet, and all but melted under his fingers when he began scratching between its ears.

“She likes you,” Bittle said happily. “That’s a good sign. She hates those Phillips boys down the street and they both recently got suspended for vandalism; Peaches has impeccable instincts.”

“I’m sure,” Jack said, grinning down at the ridiculous creature. “Hey there, little bud.”

“Whore’ you calling little?” Bittle asked, laughing. “Peaches is above-average size for a corgi.”

“I’ll believe it when I see it,” Jack said and, in a moment of surprise and near-panic, realized he was feeling...happy. Not just content, but happy. Maybe self-imposed solitude in a random Massachusetts suburb hadn’t been the best plan. (Or maybe he’d needed it, but in an unexpected way.)

“So, Jack, what do you do?” Bittle asked, rushing to turn off his rabbit-shaped timer as it signaled the end of his baking time.

“I’m a writer,” Jack said as Bittle pulled two large muffin trays from the wheezing, old oven. The scent of nutmeg and cinnamon filled the kitchen like a flood, so much stronger than before. “Mostly historical fiction, though I’ve been working on a manuscript for a more contemporary mystery novel lately.”

Bittle gasped in excitement at that, depositing the trays on trivets so they could cool. “A writer, how interesting. My friend, Derek, he’s a poet, but his day job’s as a professor in Boston. You’re a full-time writer? Those still exist?”

Jack nodded, amused by the reaction. “Yeah, we do. It’s not glamorous, really, but it’s a quiet life, which I like.”

“Oh, I don’t think I could work such a solitary job,” Bittle said, shaking his head. “Or one that requires sitting still for so long. I own the Haus chain,” he added, whirling around to grab two mugs from the cabinet. “Those restaurants around town? The original was just the Haus, and then there’s Full Haus, the larger brick-and-mortar over in the Faber shopping center, near the Target, and Haus and Home, which has the attached home goods shop. We’re opening a location in Worcester, but I haven’t decided on a name for it.”

Jack nodded through the whole spiel, accepting the coffee gratefully. Though it was a lot to process, he found he liked Bittle’s rambling. It filled the silence easily and Bittle never seemed to expect Jack to say much in return. He sipped at the coffee, surprised by the nutty smoothness of the blend, and finally let his guard down completely, soaking in this simple moment with his new neighbor.

Jack didn’t leave for another hour and when he did it was with several cakes tucked away in tupperware and a promise to get together again soon. Jack returned to his house with dog hair on his jeans and an uncomfortably full belly, and he slept hard and soundly with the taste of pecan and spices lingering at the back of his mind.

The following weekend found Jack at the farmer’s market held at the local elementary school. It wasn’t huge, but he still loved the feeling of it, the smell of fresh vegetables and cooking treats.

To his surprise, one of the booths proudly read “The Haus” and was manned by two bored-looking young men. “Sample?” One of them asked Jack, holding out a tray of chopped-up schnitzel. Jack shrugged and took one of the toothpicks.

“Oh, this is good,” he said. “This is Eric Bittle’s restaurant, right?”

The man nodded. “Yep! Mr. Bittle’s here today, actually, though not to babysit us,” he added, face growing serious. “He’s just also here while we’re here. We’re perfectly capable of running the stand alone, the incident with the pig was a long time ago-”

“Tony, chill,” his friend said. “Mr. B’s buying fruit and shit for himself. One sample per customer.”

Jack nodded and tossed the toothpick into a nearby trashcan, thanking the men. He didn’t know why he felt so include to find Bittle, but he started scanning the crowd for that familiar blonde hair all the same.

Jack eventually found Bittle at a beekeeper’s stand, examining honey. “Oh, Jack!” Bittle said as Jack sidled up next to him. “I’m thinking of making baklava for my friend’s engagement party. Here, try this honey, it’s divine.”

Bittle took a tester spoon from the beekeeper, who seemed to know Bittle and made no fuss, and held it up to Jack’s lips. Uncertain, Jack took the spoon into his mouth and sucked the honey from the plastic, delighted by the simple sweetness of it.

“That’s really good,” he said, licking at his lips. “I may have to buy myself a jar, for toast.”

“Mm, butter and honey on toast sounds fantastic right now,” Bittle said, examining the price board. “Oh, and with chamomile tea. Here, I’ll take these two,” he said to the beekeeper, pulling out his wallet.

Acting quickly, Jack grabbed another jar and placed it with Bittle’s, then handed the man a wad of cash before Bittle could protest. “My treat,” he said. “And maybe we could go have that toast and tea?”

Jack hadn’t actually expected Bittle to be a blusher, but he did, splotches of color dancing up his hairline. “That would be nice,” he finally said, as close to shy as Jack had ever seen him. “I’m finished here if you want to head back now.”

“Yeah.” Jack nodded, shoving his hands into his pockets. He hadn’t felt this giddy or this nervous since he was a teenager.

“Well, then,” Bittle said, loading the honey into his canvas sack and taking Jack’s arm with an uncertain smile. “Let’s head home.”

This thing with Bittle wasn’t clear to Jack. Were they dating? Still in the flirting stage? Just friends who spent long hours at Bittle’s kitchen table together, curled over steaming mugs and decadent sweets? Who knew?

But as Jack’s novel started growing absurdly romantic, to the point of his editor ranting at him for half an hour, bewildered by this uncharacteristic turn of events, he decided it was time to clarify. Though outright terrified of Bittle’s rejection, Jack was no quitter. He put on his favorite henley and cleanest jeans and headed over the eclectic house next door and knocked on the door, suddenly wondering why the hell he hadn’t thought to bring flowers.

“Jack, just the man I wanted to see,” Bittle said as he opened the door. “I’ve got a pot of peppermint tea steeping and shortbread cookies in the oven. Peaches!” He called, all but pulling Jack into the house. “Your favorite person is here!”

Peaches wobbled into the room, jumping up paw at Jack’s knees. Jack knelt down to pet her, but didn’t linger as Bittle headed back into the kitchen. The dog could wait; Jack was on a mission.

“So, euh, I wanted to talk to you,” Jack said, wringing his hands together as Bittle pulled mugs from the drying rack and checked the strength of the tea. “About...us.”

“Us?” Bittle looked startled. “What about us?”

“Well, um.” Jack swallowed loudly and took a deep breath to fortify himself. “I really like you and I thought maybe the things we were doing qualified as dating but I wasn’t actually sure and I want it to be dating but not if you don’t want to and I’m sorry if I’ve just made things awkward, I really like being friends with you and that’s enough if that’s all you feel-”

Bittle cut him off with two fingers pressed to his lips. “You silly man,” he said quietly, smiling warmly up at Jack. “Of course I want it to be dating, too. I thought it was. Explains why you haven’t tried to kiss me yet.”

Jack let out a quiet, relieved laugh. “Then why haven’t you kissed me?” He asked, grin growing wide as Bittle stepped closer, hands resting on Jack’s chest.

“Because I’m a gentleman, obviously,” he teased, close enough now that he had to look straight up at Jack. “And I was nervous.”

“Well, then, I guess I’ll have to do something about that,” Jack said, and he leaned down to kiss Bittle soundly, hands cupping Bittle’s cheeks. They broke apart just as Bittle’s rabbit-shaped timer chirped at them.

“Guess I should get those cookies,” Bittle said, chewing on his bottom lip. “Don’t you move a muscle.”

And Jack didn’t. He knew there were greater things than cookies waiting for him when Bittle hurried back.

A year later, Jack packed up his belongings and moved from the plain, old house on Maple street. Nextdoor, in the bright yellow abomination, Bittle opened the front door to help him carry in boxes and bags, Peaches at his heels. Jack smiled, and decided he could get used to all the color as long as it meant Bittle was there, too.

[My incomplete writing masterpost]

[My online novel]

#anna writes things #check please!#zimbits #zimbits fanfiction #alternate universe

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confusiondjkhdfnkjhnk-blog · 6 years

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southdakotafreereport · 5 years

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worcesterwired · 6 years

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The 9 best flower delivery services for Mother's Day in 2019 http://www.worcesterwired.com/worcester-news/2019/03/22/the-9-best-flower-delivery-services-for-mothers-day-in-2019/?utm_source=dlvr.it&utm_medium=tumblr http://www.worcesterwired.com/worcester-news/2019/03/22/the-9-best-flower-delivery-services-for-mothers-day-in-2019/?utm_source=dlvr.it&utm_medium=tumblr

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dweemeister · 7 years

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The Great Man (1956)

There is an old proverb that says that you should never meet your heroes. Another proverb notes to never speak ill of the dead. Whether or not one follows these statements of supposed wisdom depends on life experience and the other persons involved. Released by Universal Pictures and directed, co-written, and starring José Ferrer in the lead role, The Great Man marries those aphorisms, and asks what would happen if the image a great man – admired, beloved by millions – might be tarnished upon closer inspection. Western celebrity culture of today brings proximity between fans and the person in question. There, in an interconnected world, they might crumble even with the slightest of scandals. It might just be harder now than in 1956 for a celebrity, an icon to be unblemished during their lifetime.

The Great Man is loosely based on Arthur Godfrey, a CBS radio and television host (CBS is one of the three major television/radio networks in the United States) whose career peaked in the 1950s. Godfrey had cultivated a folksy persona and was CBS’s biggest draw with a weekday morning radio show, a weekly primetime talent show, and a weekly primetime variety show. But behind the scenes, Godfrey demanded excellence and obedience for his on-air talent for his respective shows, and was unafraid of sacking anyone not meeting those standards. Public outrage emerged at the height of Godfrey’s career when he fired one of his most popular variety show performers, Julius LaRosa, live on air. Al Morgan based his novel and his adapted screenplay (co-written with Ferrer) on these controversies.

Now let us bring this back to The Great Man.

New York-based Broadway reporter Joe Harris (Ferrer) has learned that the Amalgamated Broadcasting System’s (ABS – hey, it sounds somewhat legitimate!) star radio personality, Herb Fuller, has been killed in a car accident. This, of course, in an era when radio was still considered central to Western entertainment. As ABS executives are going over the details of Fuller’s flamboyant memorial service and public viewing, ABS president Philip Carleton (Dean Jagger) assigns Harris to deliver the memorial broadcast to a nationwide radio audience that coming Friday evening. The acerbic Harris and his staffers have several days to conduct interviews, gather archival recordings, and to write the script honoring one of the United States’ most popular radio personalities. During that process, Harris encounters various people who refute the image that Herb Fuller had projected, and – with his journalistic instincts – must decide whether Fuller’s adoring audience deserves to know these disturbing truths.

Other actors include Keenan Wynn as Fuller’s long-serving producer; Jim Backus as an ABS spokesperson; singer-actress Julie London as a singer on Fuller’s show; Ed Wynn as the owner of a Christian radio station in Worcester, Massachusetts and the person who gave Fuller his first job in radio; and Russ Morgan as Fuller’s bandleader.

Populated by character actors, The Great Man has not the greatest talent at its disposal. Some of the secondary and tertiary actors appearing in The Great Man are wooden in their deliveries. Too many actors playing ABS staffers are forgettable by the film’s end (even Ferrer’s performance is a bit underwhelming). Ferrer, who only began directing films the year prior, makes the staging of this film – with the exception of Herb Fuller’s public wake, blooming with an unthinkable amount of flowers, in a cathedral – too conventional. It almost resembles a glorified television movie that might have been ten years ahead of its time. The Great Man is functional, industrious filmmaking, and little else.

Thankfully, the movie’s strengths lie elsewhere, in an area where a movie that lives and dies on personal testimonies and interviews must succeed: the writing. The screenplay by Morgan and Ferrer will surprise most by how biting it is. Though restrained by the behavioral censorship of the Hays Code (an American censorship guideline rigidly enforced from 1934-1968, replaced by the current MPAA ratings system in the U.S.), that doesn’t mean the characters are forbidden to talk about or allude to human nastiness.

The amount of great dramatic films about journalism or journalists is small – this includes All the President’s Men (1976) and Spotlight (2015). The Great Man, forgotten to time by all but the most ardent classic film buffs, deserves to be in such company on its writing alone. Unlike All the President’s Men and Spotlight, The Great Man is not dramatizing reality nor does it involve individuals of political or religious authority being held to account. Instead of paying ambition’s political debts or learning of the sickening crimes of Catholic priests, The Great Man scorches the viewer by not overly categorizing Herb Fuller – never seen, only heard in an archival recording – as just a mass media figure. Fuller’s professional misconduct goes beyond not just norms of journalistic integrity, but human decency. His personal indecencies are given equal emphasis by the writing, as well as Ferrer’s character.

Morgan and Ferrer have taken considerable thought into the tensions between news industry executives and the journalists they employ. Journalists, whether competing internally, with public attention, or political blockages, have always sought to produce a sophisticated product that will earn them adoration and accolades from their peers. That sophisticated news product, for journalists, would ideally contain stylistic passages that identify authorship to be singularly theirs. Joe Harris and ABS president Philip Carleton are depicted, in the second half of the movie, clashing over the direction of the memorial broadcast. Business-minded Carleton, who experienced the loathsome side of Herb Fuller like numerous other ABS staffers and Fuller associates and acquaintances, nevertheless is sympathetic to Harris (who he wants to replace Fuller on the deceased’s various programs) and subtly hints that the memorial broadcast should include investigative, critical elements. Later answering to his superiors, Carleton will reason that he will be able to cement Harris’ reputation as a hard-nosed, honest-to-goodness investigative journalist as easily as ABS advertised Fuller’s fictional persona. As reasonable as this conclusion might be, the means taken to approach it demonstrates a cavalcade of ethical deficiencies. It is reflective of a cynicism in society and institutions that would not be fully realized for another two decades.

What a radical idea, that news networks could be so duplicitous as to manufacture the personalities of news figures! Certainly, that could never apply today! Well, an avalanche of gloomy confessionals and tardy testimonies found in The Great Man make this film appropriate in a hyperpartisan, coarse media environment. With more sources of news and entertainment and personality-driven shows through a variety of mediums, it still takes a collection of voices to dethrone and displace figures once believed invincible and virtuous by their fans. And there is another source of tension that goes undermentioned by The Great Man: conflict between journalists and news consumers. Sometimes, an appealing personality is what we might prefer, rather than an incisive, sophisticated piece of journalism.

With the current print in horrible shape within Universal Studios’ archives, a remastering is necessary to keep the picture quality from deteriorating further. The Great Man’s success at the box office is unknown, due to a lack of documentation about its popularity upon initial release. American audiences might not have been ready to challenge the centrality of their media consumption and the personalities involved in the mid-1950s, but they are more willing to do so in a distrustful sociopolitical environment where friends, neighbors, and colleagues cannot even agree upon experiential and observable facts. The appeal for The Great Man remains, even if studio executives disagree on that, too.

My rating: 8/10

^ Based on my personal imdb rating. My interpretation of that ratings system can be found here.

#The Great Man #Jose Ferrer #Dean Jagger #Keenan Wynn #Jim Backus #Julie London #Ed Wynn #Russ Morgan #Al Morgan #TCM #My Movie Odyssey

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kadobeclothing · 5 years

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A Brief History of Valentine’s Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards.

But love it or hate it, those are the types of things we associate with the holiday today. After all, there’s a reason roughly 114 million Valentine’s Day cards are exchanged each year — it’s what’s become expected of us. So how the heck did we get from an ancient Roman festival to a holiday that compels many of us to spend no less than $147 on celebrating it? That story, it turns out, is thousands of years old — but we’ll try to condense it. How Valentine’s Day Began and Evolved Ancient Rome Source: Christie’s The roots of Valentine’s Day are cited by some sources to lie in the ancient Roman festival Lupercalia, largely because it took place annually on February 15 — the day after what is today the observed date of Valentine’s Day — and involved some very primitive forms of courtship and matchmaking. But it was also ancient Rome that saw the famous execution of a St. Valentine on February 14, around 278 A.D. According to legend, he wrote a letter on the night before his execution to his jailer’s daughter, whom he had befriended, and signed it, “From Your Valentine.” Over two centuries later, Pope Gelasius ordered that Lupercalia be replaced with the February 14 observation of St. Valentine’s Day. That set the tone, some believe, for the day’s forthcoming tradition of exchanging “love messages,” perhaps in remembrance of St. Valentine’s farewell letter. The Romans are also credited with constructing the idea of Cupid — a god of love often depicted with arrows that, as the legend goes, inflict love upon those who are hit by them. The Roman version of Cupid was adapted from Eros, a god of passion and fertility in Greek mythology. It seems that no one is quite sure when cupid became associated with Valentine’s Day, but the fact that both have origins in ancient Roman culture suggests that there may have been some very early overlap between the two. Shakespeare (and Chaucer) in Love Source: Internet Archive When NPR’s Arnie Seipel set out to explore the history of Valentine’s Day, he found that it first became romanticized by classic authors like William Shakespeare in the late 16th century, and Geoffrey Chaucer in the 1300s. Chaucer Dartmouth English professor Peter Travis cites Chaucer’s epic poem The Parliament of Fowls, which was one of the first literary references to St. Valentine’s Day, or “Seynt Valentynes day,” as Chaucer spelled it. One such mention is made, Travis explains, alongside the line, “Now welcom somer, with thy sonne sonne, That hast this wintres weders over-shake.” In other words, when we celebrate love in the coldest depths of winter — in February, for instance — it’s so heartwarming that it makes summer feel less far away. Shakespeare Some literary historians credit Shakespeare for the permeation of love into popular culture with his composition of “Sonnet 18” — said to be written between 1593-1601 — a.k.a., “Shall I compare thee to a summer’s day?” It’s unclear when or how this particular work became associated with Valentine’s Day, but like Chaucer, Shakespeare compares love to the seasons. “While summer days may fade and fall into” colder months, writes Shakespeare analyst Lee Jamieson, “his love is eternal.” Of course, Saint Valentine’s day is alluded to outright in Hamlet — written between 1599-1601 — when the character Ophelia recites a song about a young lady’s experience with the holiday, which includes lyrics like, “Tomorrow is Saint Valentine’s day,” and, “To be your Valentine.” The 17th Century and Beyond Source: American Antiquarian Society By the 1700s, it’s said that Valentine’s Day made its way from Europe to the United States, which aligns with the establishment of the North American colonies between 1607-1770. It became traditional, according to HISTORY.com, “for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes.” That was more common in England, however, where the Industrial Revolution began earlier and eventually included the production of “fancy valentines [that] were extremely expensive to import.” It’s said that one American woman, Esther Howland, was so intrigued when she received her first English valentine greeting in 1847, that she became infatuated with the idea of manufacturing them in the U.S. She was an early entrepreneur, and instinctively believed that there could be an American market for these formal, English-style greetings. After procuring materials like high-quality paper and lace from her father, a stationer, she created what many credit as the earliest American Valentine’s Day greeting cards. Today, Howland is still honored with the nickname “Mother of the American Valentine,” with many citing her work as the start of a multi-million-dollar industry. But it didn’t happen overnight — let’s take a look at how her work paved the way. A Brief Timeline of Valentine’s Day Marketing 1714 Charles II of Sweden begins communicating with flowers, by assigning a different message to each type. This tradition allegedly assigned love and romance to the red rose, setting the stage for this flower to be exchanged during the later, commercialized era of Valentine’s Day. However, it remains unclear if a specific brand is responsible for first marketing flowers as part of Valentine’s Day gift-giving. 1822 Source: The Chocolate Journalist In England, where Valentine’s Day had by now already been celebrated with the exchange of gifts and cards for many years, the Cadbury chocolate company sells the first heart-shaped box of chocolates. 1849 In Massachusetts, Howland produces a dozen sample Valentine’s Day cards and sends them off with her brother to distribute during a sales trip for their father’s company — S.A. Howland & Sons — hoping to earn $200. Instead, he returns with 25X that amount, indicating a much higher-than-expected demand. Here’s an example of a card Howland created around this time.

Source 1850 The first print advertisement for Howland’s cards appears in the Worcester Spy. 1866 Source: Evan Amos Conversation candies are developed, when Daniel Chase — brother of New England Confectionery Company (NECCO) founder Oliver Chase — uses vegetable dye to print words onto confections. 1870 Howland incorporates her booming card business as the New England Valentine Company, operating out of her home via an assembly line that was largely comprised of her friends. 1879 Source: Viintage The New England Valentine Company moves operations from Howland’s home to a Main Street factory in Worcester, Massachusetts. That same year, the company publishes the Valentine Verse Book, which contained 131 “verses” that people could cut out and paste inside of cards that came without a greeting — or those with a greeting that the buyer didn’t like. 1880 – 1881 Howland sells the New England Valentine Company to the George C. Whitney Company. 1888 Source: Worcester Historical Museum Whitney has acquired at least 10 competitors, including Berlin and Jones, which had become New York City’s “largest manufacturer of Valentines.” Ten years later, the company moves to large-scale headquarters on Worcester’s Union Street. 1894 The Hershey Chocolate Company is founded, bringing what was previously “a European luxury product” to the U.S. 1902 Conversation candies become heart-shaped. 1906 American Greetings is founded, eventually becoming one of Whitney’s chief competitors. Source: Vintage Recycling 1907 The Hershey Chocolate Company introduces its Hershey Kisses candy product. Interestingly enough, the product was allegedly named Kisses because whenever a piece of chocolate was dropped on the conveyer belt at the Hershey factory, it sounded like a kiss.

Source 1910 That January, a massive fire destroys much of Whitney’s headquarters. However, most of the Valentine’s Day products had already been shipped for the season, having little impact on that particular holiday. Source: Period Paper That same year, Hallmark is founded. Meanwhile, 1910 also saw the creation of Florists’ Telegraph Delivery — today known as FTD — which pioneered the remote ordering and delivery of flowers, providing a way to send them to far-away loved ones. 1913 Hallmark produces its first Valentine’s Day card. 1948 Source: Vintage Ads The De Beers diamond company launches its “A Diamond is Forever” campaign, sending the message that gifting high-end jewelry can be used as an expression of love. 1985 In the ’80s companies like Hallmark began launching more Valentine’s Day related commercials. In 1985, one commercial, which dubs Hallmark as “The Valentine’s Store” shows off all of the cards and heart-shaped products you can buy for your loved one in their locations.

1986 As if Kisses weren’t romantic enough based on their name, Hershey’s enforced them as a Valentine’s Day staple with one slight design tweak. The company began packaging Kisses candies in pink and red foil specifically for Valentine’s Day. 2004 As marketers continued to embrace new media, we saw an influx of high-quality and insanely high-budgeted commercials mark the holiday from the ’80s until now. One of the most iconic and beautifully shot commercials was a mini-romance drama, called “Le Film,” promoting Chanel No. 5 perfume. In the ad, a man falls in love and runs away with a starlet, played by Nicole Kidman. In the end, she returns back to her life of fame. As she walks down the red carpet, he notes all the things he’ll remember about her, including the smell of her Chanel No. 5 perfume.

2005 Valentine’s Day begins to go digital. On February 14, 2005, YouTube — which originated as an online dating site — makes its debut. Co-founder Steve Chen still credits its invention as the brainchild of “three guys on Valentine’s Day that had nothing to do.” Source: Wayback Machine 2013 Ride sharing company Uber rolls out “Romance On Demand,” allowing users to send flowers on Valentine’s Day via the app. This initiative would continue to progress, with on-demand skywriting becoming available the following year. Source: Uber 2016

Well aren’t you accurate today, @netflix #HappyValentinesDay pic.twitter.com/pUK05gQ8Rs — Tiffany Bukowski (@TheTiffy) February 14, 2016

NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis, measuring how people engage with and discuss the holiday on social media. In total, it measured nine million mentions of Valentine’s Day, with the vast majority of them mentioning a specific brand — Netflix. The top hashtag was #happyvalentinesday. 2017 In the earlier years of the Google Doodle, Google used Valentine’s Day to spread awareness of a rare species. In 2017, a series of Google Doodles shown in the days leading up to Valentine’s Day highlighted the stories of pangolins, the only mammal species with scales, as they give each other Valentine’s Day gifts or serenade their mates. Here’s one example:

Source: Time While, at this point, Google didn’t need to market themselves with Doodles, this shows an early example of a brand that used its platform to creatively market another cause on the holiday. 2018 to Present Day In recent years, we’ve seen Valentine’s Day marketing go completely digital with an emphasis on social media marketing. With these new opportunities, smaller companies that don’t have Hallmark’s budget can easily spread awareness of their own brands during the holiday. Here’s one example of an Instagram post which highlighted a fine Italian restaurant ahead of Valentine’s Day:

While these real dog’s mimicking Lady and the Tramp grabbed attention, especially from the animal lovers on Instagram, this post’s caption encourages audiences to interact with the brand. To learn more about this marketing campaign and eight others from recent years, check out this blog post. What Marketers Can Learn from Valentine’s Day Marketing Like so many other holidays, Valentine’s Day has experienced a transition into pop culture that has shaped the way it’s perceived, discussed, and celebrated. Sure, it’s often accused of being nothing more than a money-making marketing holiday — just look at these numbers compiled by HISTORY.com. But next time you hear someone label Valentine’s Day as “Hallmark holiday,” you’ll have a wealth of historical information to respond with. From our hearts to yours, Happy Valentine’s Day. We’ll be keeping an eye on its continued evolution. Click here to see more of our favorite modern Valentine’s Day campaigns. Editor’s Note: This blog post was originally published in February 2017, but was updated in February 2020 for comprehensiveness and freshness.

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topworldhistory · 5 years

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Rather than expressing love and affection, these mean-spirited cards were designed to offend.

In the Victorian era, and into the 20th century, lovers exchanged elaborate lace-trimmed cards on Valentine’s Day, expressing their undying love and devotion with sentiments and poems. For those not on good terms, or who wanted to fend off an enemy or unwanted suitor, “vinegar valentines” offered a stinging alternative.

“To My Valentine / ‘Tis a lemon that I hand you and bid you now ‘skidoo,’ Because I love another—there is no chance for you,” reads one card. Another depicts a woman dousing an unsuspecting man with a bucket of water. “Here’s a cool reception,” it warns, telling the “old fellow” that he “best stop away.”

Although Valentine’s Day can be traced to ancient Rome, it’s the Victorians who originally put a romantic spin on the holiday. Valentine’s Day became so popular that postal carriers received special meal allowances to keep themselves running during the frenzy leading up February 14th. Of the millions of cards sent, some estimate that nearly half were of the vinegar variety.

“What are now known as 'vinegar' valentines by 21st century dealers and collectors seem to have their origin in the 1830s and 1840s,” says Annebella Pollen, an art and design historian who authored a paper on vinegar valentines. “This coincides with the growth of valentines as a popular form of communication, assisted by the development of a range of wider phenomena, such as cheap printing and fancy paper production, technologies for the mass circulation of pictorial imagery and the development of advanced postal systems.”

Vinegar Valentines Ranged From Sassy to Cruel

"Pshaw! All womankind now want their rights, The female world have suffered long enough. I for one am ready for to strike, To make a man my slave is what I like."

View the 12 images of this gallery on the original article

Before they were dubbed vinegar valentines, these sassy cards were known as mocking or comic valentines. Their tone ranged from a gentle jab to downright aggressiveness. There was an insulting card for just about every person someone might dislike—from annoying salespeople and landlords to overbearing employers and adversaries of all kinds. Cards could be sent to liars and cheats and flirts and alcoholics, while some cards mocked specific professions. Their grotesque drawings caricatured common stereotypes and insulted a recipient’s physical attributes, lack of a marriage partner or character traits.

Suffragettes became targets as the women’s suffrage movement gained momentum. “The cards often pointed out moral failings. Perhaps it was hoped in some cases that they would prompt a change in behavior, but in many cases their aim was simply to chide or even to wound,” says Pollen.

According to Samantha Bradbeer, archivist and historian for Hallmark Cards, Inc., two early valentines-makers pioneered the manufacture and distribution of cards in Britain and the United States—Jonathan King of London and Esther Howland of Worcester, Massachusetts. “King pioneered decorative lace paper and unusual design using bits of tinsel, feathers and flowers as accents. Howland, inspired by English lace valentines, began making elaborate valentines which sold for as much as $50 each in the 1850s,” explains Bradbeer.

By the mid-19th century, both Britain and the United States had large-scale valentine production systems in place. Insulting valentines expanded upon traditional valentines and offered manufacturers an additional source of revenue. Vinegar cards could be cheaply made by printing them on a single paper, folding and sealing them with a bit of wax. That said, Bradbeer adds that many mass-produced cards of the 19th century involved elaborate hand work in their assembly.

While the U.S. tradition of exchanging valentines didn’t ramp up until after the Civil War, across the pond the valentine craze began in earnest around the same time as postal reform. Britain’s Uniform Penny Post, which allowed anyone in England to send something in the mail for just one penny, went into effect on January 10, 1840. One year later, the public sent nearly a half million valentines. In 1871, London’s post office processed 1.2 million cards. The number might have been higher, but postmasters sometimes confiscated vinegar valentines, deeming them too vulgar for delivery.

Postal workers were not the only ones rattled by their nastiness of vinegar cards. “There are contemporary accounts from memoirs and newspapers that show that fist fights and court cases, suicide and attempted murder resulted,” says Pollen. The Pall Mall Gazette of London published a story in 1885 about a husband who shot his estranged wife after she sent him a vinegar valentine.

Few Vinegar Valentines Cards Were Preserved

Less is known about insulting valentines than sentimental ones, in part because very few survived. “There are autobiographical accounts that show recipients tore them up and burned them from shame. Most surviving examples are unsent cards found in the collections of printers and stationers,” Pollen explains.

Because they were mailed anonymously, most senders of vinegar valentines faced few repercussions. Adding insult to injury, senders didn’t even foot the cost of postage. “Not only did vinegar valentines contain downright slanderous statements, but they were also sent C.O.D. (cash on delivery) and cost the recipient one penny to read,” says Bradbeer.

As a result of some of the extreme reactions and regular letters of complaint in the press, the cards began to fall out of favor. “Some blamed the card manufacturers for crass profit-seeking, and others blamed the tastes of the newly-literate public who could afford these cheap items.

Whether commercialization or class was the cause of their spread, impassioned pleas to clean up the holiday became more widespread in the later-19th century,” Pollen says.

Today, very few Valentine’s Day cards convey such a mean spirit. But Pollen argues a modern-day equivalent for cruel and anonymous jibes exists: the social media troll.

from Stories - HISTORY https://ift.tt/37bMb8p February 11, 2020 at 02:30AM

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bestmarijuanaboutiques · 6 years

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Garden Remedies Cannabis Dispensaries

New Post has been published on https://bestmarijuanaboutiques.com/listing/garden-remedies-cannabis-dispensaries/

Garden Remedies Cannabis Dispensaries

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