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meditativeyoga · 5 years ago

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Facilitating Calm and Balance: Understanding the Multi-Functional Psoas Muscle

On the list of MVMs-most important muscle mass that is-the Psoas muscular tissue, or a lot more specifically the Iliopsoas chain, would certainly be at the top of any type of yogi's list. It wants all, the physical web link in between the back as well as the legs.

The primary muscle activity of the psoas is back flexion as well as expansion. It's the primary hip flexor, both femur-on-pelvis and also pelvis-on-femur. It likewise contributes in side flexion of the back area and also flexion of the low lumber spine about the sacrum. Significantly, the psoas likewise provides vertical stabilization of the lumbar back while still accommodating the natural contours, as well as is considered component of the core.

Most yogis know that a weak, limited, or overstretched psoas can add to low back pain, inefficient activity patterns, and poor stance. Much less recognized are the duty of the psoas in the world of physiology, breath and also core assistance, as well as mood. The psoas can play a role in pelvic pain, abdominal discomfort, cranky digestive tract disorder, as well as anxiety.

Marlysa Sullivan, assistant teacher at Maryland College of Integrative Health, where she teaches in the Yoga Therapy and Integrative Science divisions, maintains that a much more comprehensive understanding of the various features of the psoas would lead us to an extra holistic strategy toward functioning with it.

The Psoas Has Numerous Functions

As a physical therapist and also yoga exercise therapist, Marlysa has observed that it's easy to misinterpret the cues we obtain from the psoas. We might blunder weak point or inequality as tightness and also the requirement to stretch. Consequently, yogis usually concentrate more on stretching and also extending the psoas in postures such as lunges, when what's actually required is enhancing, rebalancing, or, oftentimes, kicking back as well as releasing it.

To comprehend why, it's useful to first emphasis a little bit on the anatomy.

The psoas significant connects from the 12th thoracic vertebra and also all of the back vertebrae as well as intervertebral disks to the thigh. The iliacus muscle mass attaches to the inner lip of the iliac crest and also little area of the sacrum across the SI joint. Along the road, the psoas and iliacus fibers begin to mingle and they share a ligamentous connection to the lower trochanter of the thigh. The muscular links are just a partial picture.

By its position deep in the pelvic basin, the psoas does a pump-like action that relocates blood and also lymphatic fluid throughout the cells. Marlysa explains that via the fascial connection in between the psoas and visceral organs such as the kidneys and also intestinal tracts, rigidity in the psoas will certainly likewise influence those organs.

" When the psoas is limited, the fascia that surrounds the organs will also be tight. It's a little an indirect link, but body organ movement or mobility can nevertheless become limited as well as the function of lymphatic circulation and stomach body organs impeded," she explains.

Another important partnership is that in between the psoas and also diaphragm. By a fascial connection in between both, along with distance to the ligaments that prolong down from the diaphragm to the back, the breathing and also the psoas muscular tissue share a close functional connection. If one becomes limited or inefficient, the various other is most likely to be impacted, so a persistantly limited psoas can restrict the mobility of the diaphragm and also restrict breath capacity.

The Psoas Connection to Fight-or-Flight

Marlysa directs out that the diaphragm-psoas web link additionally has excellent ramifications in state of mind control. When we are stressed out or enter into fight-or-flight mode, the psoas normally contracts. It can additionally be the source of trigger factors or a location to hold habitual tension. This is where an understanding of the link between the psoas as well as the autonomic nervous system-and how the psoas can play a part in our feeling of equanimity as well as well-being-in enters into sharper focus.

" Think of it," Marlysa muses. "In a state of extended sympathetic overdrive or boosted sympathetic activation-such as when we walk in a perpetual state of low-level fight-or-flight or are handling injury in our lives-we're going to have more tone in the muscle mass that are made use of for fight, flight, or freeze. We'll essentially stressful the big muscles like the psoas and the quadriceps that are utilized to run or to fight.

A yoga exercise present that lengthens the psoas will do little to relieve this circumstance. What Marlysa encourages rather to soothe the hyper promoted nerve system is to generate the para-sympathetic (rest and digest) reaction.

" When I consider unwinding a muscle versus stretching it, the suggestion is that whenever you shorten a muscle mass, you bring the origin and the insertion closer with each other while creating a kicked back state. You're not asking the muscle mass to do anything. So for instance, when I'm resting my psoas is in a shortened position. I'm having to hold myself up so the psoas is working.

Facilitating a relaxed psoas helps with a parasympathetic state throughout the body since the body is able to move into leisure mode. Via an indirect link to the vagus nerve, Marlysa mentions that releasing the psoas can also aid take a person out the dorsal vagal feedback that leads us to immobility or dissociation right into this optimal parasympathetic state. This creates what Marlysa terms a bottom-up ventral-vagal response to the social interaction system.

Marlysa's best position for psoas release and also producing that unwinded state is Constructive Relax Position. Not practically a yoga posture, Useful Relax was first introduced by Mabel Todd in 1937 in her groundbreaking publication, The Assuming Body. It's a placement of complete remainder in which the spine is eliminated of the weight of the arms and legs, and also the major joints are free to release right into gravity and also come under rest. The objective is to distribute the weight of the body to make sure that no job is called for in order to keep equilibrium.

" I joke with the students at Maryland College that everyone gets constructive remainder due to the fact that it's the position that every person needs," laughs Marlysa. "As well as not to overstate it, yet the majority of people do truly well if they do useful rest. When you incorporate five minutes of a completely relaxed physical state with longer exhalations as well as more kicked back breathing, then add in some meditation, it really promotes the parasympathetic state. It's a pose that individuals will certainly do, specifically when they understand how much it helps. A great deal of my customers discuss how they use it for tension, anxiety, as well as pain in the back in particular.

" An injury survivor can't always make use of the mind to accessibility relaxation, calm, peace as well as safety. We can attain it through the body. What's actually just stunning and also magical regarding yoga is that we have strategies that can go from the mind (which is called top-down influence) or we can do techniques that are based on the body (which is called bottom-up)," Marlysa states.

Constructive Rest Position

Lie on your back, location and also location your reduced legs hip width apart on a chair, possibly with a yoga band around your thighs to enable them to fully unwind. Alternatively, you can likewise put your feet hip-width apart and also enable your knees to rest on each other.

Find a comfy relaxing setting for your arms, either draping them across your body or on the flooring with hands up.

Do not make any initiative to "take care of" your setting or modify the curves of your spine. If your neck is extremely flexed or your chin is greater than your nose, put a folded up covering under your head to relieve the imbalance.

Allow gravity to work its magic for 5-20 minutes.

Try utilizing an eye pad, relaxed songs, or covering over your body to improve your experience.

When you are prepared to come out of the setting, bring your knees to your upper body and slowly roll away, obtaining your bearings before pressing on your own back up.

#meditation #Yoga #Yoga Therapy

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fightsbck · 6 years ago

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* additional rules !

just some few stuff i wanted to add in case my rules, being a condensed thing as is, weren’t clear enough regarding the matter.

001. i’m always open to shipping or, at the very least, the idea of it should you approach me about the subject. don’t assume it, though - even if i seem agreeable, i do ship only if there is chemistry and proper development and meaningful thoughts being put into it together as writers : whether they’re written as threads on this platform, or we’ve discussed them thoroughly ooc.

002. i don’t roleplay incest nor pedophilia. i do understand that, with my introduction to the game of thrones genre in particular, my writing and characters will be exposed to the topics. my basic understanding of the relationship to be considered incest and/or pedophilic in nature are:

incest: a sexual/romantic relationship with a parent, grandparent, child or sibling, and extends also as far as half-siblings, step-siblings, cousins, uncles, aunts, nephews and nieces.

pedophilia: criteria for pedophilia extend the cut-off point for prepubescence to age 13. a person must be at least 16 years old, and at least five years older than the prepubescent child, for the attraction to be diagnosed as pedophilia.

with that, i don’t mind my game of thrones muses acknowledge these topics especially if there is already a pre-existing canon material that may be important to either one or both of our characters’ storyline or upbringing or plot. regardless, i will not have them written on my blog as a positive narrative. my characters will always acknowledge that it’s a taboo, they personally will not engage in a relationship like it, and it’s a mindset that i will not change.

003. i do usually post starter call for one-liners. i understand that some writers aren’t fond of it and gets demotivated easily by them. however, the only reason i do that is because, at the beginning of a thread, i’d rather start light. why? because, understanding my writer’s appetite, i know nearly all of my threads can and will grow to two paras, at least. so please, if that’s what you prefer in a writing partner, feel free to like my starter call, regardless of my promise on the length. additionally, i am adaptable - and should you wish to not further lengthen a thread, i’ll do my best to match them with my replies.

#ok i....... just needed to get that out #my spring cleaning list:#- clearing some rules that has been bothering me ✅#public service announcement.#additional rules.

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chvrchesrp · 8 years ago

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you have just received a novel.

you stare at the post in silent horror. you can feel your throat tightening as you continue to read–not only is it long, but it's fantastic, too.

sobbing quietly, you remove your hat and press it to your chest. you cannot even dream of matching such a post. there is nothing left for you on this world. you are finished.

Hold that thought! Though life may seem abysmal, all is not lost. It’s easy to fill out a short para to match the length of someone else’s, and in the process you may find yourself with a more well-developed character!

While you should never force a reply to match your partner’s para, as it just sounds awkward and pointless, the chances are that writers who para at length (from a few paragraphs to novellas) are doing some things you don’t know about and, by knowing about them, you can do said things too and thus have a lengthier response.

To start, we’ll talk about the layers of a para.

What? Layers?

Though writing may seem arbitrary and easy to get lost in, you can actually categorize pieces of it pretty easily. Every para or response has layers, or things that are happening in it, from superficial to deep. Here are the basic ones:

1. What is happening at that moment in the para

Your character stubs their toe and sighs. They see cars go by. Their lunch arrives at the table.

2. What the character is thinking

Uh oh, did they leave the oven on? They heard an opinion they didn’t like and are now debating against it mentally. They wonder if their dress makes them look fat and debate asking.

3. What the character is feeling/how they are reacting

An insult makes them feel bad. Their breakfast isn’t sitting well with them. A scratch they got from their cat is burning and distracting them.

4. Material to reply to/being replied to

They tell the other character an opinion. They mention painting their nails the other day. Their cat died, so they bring it up in response to other character’s mention of dogs.

There can be infinitely many layers to a para, but many people only touch on layers one and four, or one and two (which does not happen often, but is very frustrating for the RP partner).To lengthen a short para, adding material from layers two and three will give you so much more material and substance and, in the process, create a deeper character.

How do layers two and three affect my character?

If, in every para, you share your character’s thoughts and feelings on what is happening, you will get to know the character’s reactions in different situations and build up a collection of opinions that your character has, from whether or not they like mushroom pizza to what they think of the world ending in December, and share all of it with the other people reading the para. It will make you go “what would my character think of this?” and “would they feel good or bad about that?” Thus, by working to lengthen your paras, you will improve your characterization in general (though keep in mind that empty words do nothing; it is the additional content that makes all the difference).

For the second part, I am going to include an example para, a short response containing layers one and four, and a fleshed-out para with layers two and three added in. I’ll label the layers so you can see what I’m talking about.

(Note: the below paras, save the shortened one, are actual paras from my OTP in i-roleplay. Feel free to judge me all you want… all your judgments will be inescapably positive because this shit’s AWESOME.)

Your partner’s para:

4. “yeah, that’s the [author who wrote romeo and juliet]. when i got [the cat] from the rescue i actually had a copy of a midsummer’s night dream with me and thought shakespeare fit him well.” 1. she turned to look at the bookshelf when he mentioned it.

4. “you don’t have any favorite books or anything?” she questioned turning back to look at him. 2. she was unsure if he was actually not well at reading or just didn’t mind books all that much.

4. she then laughed as shakespeare tried to jump onto his lap.

4. “he doesn’t usually act that way with others. it’s pretty odd, so he must like you a lot. that other cat must have spread the word about how you saved him.” 1. she reached down to pet shakespeare, looking at sam as she did so. 3. there was something about him, in his eyes, that somehow made her realize he wasn’t as bad as he tended to lead on. he seemed somewhat caring; saving the cat proved that to her when he mentioned it. she didn’t really know any other men who would go out of their way for a cat.

1. she stood back up before sam did and watched shakespeare go into her room. 3. she couldn’t help but smile when sam’s accent seemed to be strong and presentable at times. she wanted to ask if he happened to be from the south, but decided against it when he asked about the air conditioner. she figured he’d have some place to go and was in a hurry.

4. “right. [the air conditioning unit]’s over here.” 1. she lead the not-so-long distance behind the couch to the air conditioner which was on the hardwood floor. she had removed it from the window, which had taken her longer than she would have liked since it was heavy. “i’ve actually got another one in my room, that’s starting to die on me, but as long as this one is fixed, i’d be happy.” she bent down to retrieve the manual from on top of the air conditioner - since she had tried to fix it once already, she had everything out for him.

4. “i forgot to ask you before, but did you want anything to drink? i’ve got just got bottled water and beer though.”

The above para is credited to Bonnie. It is untouched (so you can see that these layers occur naturally; the para is not contrived to fit my own purposes) save for the number additions and [brackets] for things you might not quite understand because this is the middle of a thread. Anyway, she is literally the best. Ever. I love her to bits and pieces. Go love her too.

Her response doesn’t actually have very much of what Jean (her female character) feels in it, but she doesn’t have to use a lot of feeling to bulk up the response because she’s provided ample response fodder (which will also help lengthen replies–be considerate to your partner and include a lot to respond to; they will love you for it). You’ll also notice that these “layers” are not clean-cut: parts of layer one can bleed into layer four, and thoughts and feelings are thoroughly intertwined. However, though they are more blurry than solid, you can still see a pattern.

4. “nah, not off the top of my head. besides stuff like, y’know, the very hungry caterpillar. i didn’t have much time for readin’ when i was little. i was usually too busy gettin’ into fights and stuff,” he said somewhat sheepishly, feeling more and more uncultured by the minute.

4. "thanks for gettin’ everythin’ out for me. i’ll fix the one in your room, too, if you like,” sam added.

4. “oh, water would be great. thanks, darlin’. now let me just take a look at this,” he mused, 1. crouching down to look at the unit. he fiddled with it for a moment, then realized what the problem was. removing one of the parts that had been previously sealed, he gasped when the most horrible smell started emanating from it.

1. “jean!” sam called, putting the part down inside the case of the conditioner. the smell started to get really bad and he abandoned the project and speedwalked to the kitchen. “somethin’ died in there, jean. that’s the problem!” he sneezed, then wiggled his nose and blinked a few times. “damn, that made my eyes get all watery. that stinks. 4. do you have any tissues?”

Because she gave me a lot of suitable material to reply to (!!!!!!!! take heed!), I was actually able to get out a lot using just layers one and four. However, it’s still too short (not for one odd response, but it’d be impolite to respond this short every time), so layers two and three are needed.

Below you will find a para with Sam (my male character)’s thoughts and feelings added in. This, like the above para, is untouched save for some numbers/bolding.

2. “oh, it’s a wall unit. mine was central, but i could probably figure it out pretty easy, especially with the manual. thanks for gettin’ everythin’ out for me. i’ll fix the one in your room, too, if you like,” sam added, then realized that sounded kind of bad. 3. he didn’t want her to think he was hitting on her, because as much as he actually wanted to do so, he didn’t want to scare her. she seemed like she’d be skittish, like a cat. then again, his luck with cats was improving lately…

4. “oh, water would be great. thanks, darlin’. now let me just take a look at this,” he mused, 1. crouching down to look at the unit. it was then that he realized he was wearing one of his favorite shirts. it was bright blue with the superman logo emblazoned on the front; kind of worn out because he wore it so much, but that gave it extra charm. 2. what if he got something on it? that would break his heart.

2. no! his mind said suddenly as he thought of taking it off to preserve it. while there were plenty of people he wouldn’t hesitate to take his shirt off in front of, jean was not one of them. he was a stranger in her house. he had to play it safe. he’d just have to suck it up and if he got something on it, so be it.

1. he fiddled with it for a moment, then realized what the problem was. removing one of the parts that had been previously sealed, he gasped when the most horrible smell started emanating from it.

I bolded that one part because, though it seems just like more response, it was a detail added from the character’s life that allowed you to write more. A pure response would not need that, but it is enriching the conversation. Think about how you talk with others. If you both just went over the same stuff, the conversation would fizzle out. Instead, each of you replies, adds in background material, and gives something else to reply to. Consider this when writing a para.

Length exceptions

You do not always have to match your partner’s para length. Occasionally it isn’t impolite to respond with a short para because sometimes you just have to. Some examples of these situations:

Your partner’s character tells an anecdote that is several paragraphs long

They have a lot of internal feelings about something that was said or done

They go off on a dialogue tangent

They describe something that is happening in the environment at length

They provide backstory that is pertinent to their character, but not to yours/your character’s backstory can’t be shared naturally at that time

There are other reasons too, of course, and you’ll have to use your judgment, but those are some starter reasons so you understand what kind of stuff could happen. Like I said earlier, do not force something to be longer than it needs to be. All the information you provide should enrich the character and the para, not take up a couple sentences for the sake of matching.

That’s all I have to say on the matter for now. If you have questions and/or comments on what I’ve stated here, don’t hesitate to ask!

copied and pasted from phnx /critiqualicious

#rebagel #writing skills #those novella feels

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blogranch-blog · 5 years ago

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flawdecay · 6 years ago

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¡Hola a todos! Por fin es julio, y como ya os anticipé en mi entrada de favoritos de enero a marzo, cada trimestre voy a hacer una lista con los productos que más me han gustado en ese periodo de tiempo y por qué. Si queréis saber cuáles han sido mis favoritos (entre los cuales hay productos de Kat Von D, Unani, Lush, Zoeva, Essence y más), ¡sigue leyendo!

Hello everyone! July has finally come, and as I already anticipated in my January to March favorites post, every three months I’ll make a list with the products that I’ve liked the most in that period of time and why. If you want to know what my favorites are (including products from Kat Von D, Unani, Lush, Zoeva, Essence and more), keep on reading!

Kat Von D Beauty – Super Brow Pomade

18,50€ – $19 | Cruelty-free | Vegan

Ya os hablé de este producto hace unas semanas, y creo que la reseña deja bien claro por qué está en mi lista de favoritos. El producto es muy bueno, lo uso prácticamente cada día, y en definitiva, ha superado mis expectativas. Tenéis la reseña completa en el enlace de abajo.

I already mentioned this product a few weeks ago, and I think the review makes it quite clear as to why it is on my list of favorites. The product is great, I use it nearly every day, and it definitely has outperformed my expectations. You can find the complete review following the link below.

Reseña aquí / Review here: Super Brow Long-Wear Pomade – Kat Von D (RESEÑA / REVIEW)

Merci Handy – Champú en Seco / Dry Shampoo

4,95€ | Cruelty-free

Cuando recibí este producto, pensé que lo odiaría. He probado champús en seco de R+Co, Batiste, y alguna marca más, pero ninguno me convencía, ya que hacían que sintiera el cabello aún más graso y sucio. Éste, en cambio, no solo me ayuda a poder extender el tiempo entre lavado y lavado del pelo, sino que además proporciona volumen a mi cabello.

When I received this product, I thought I’d hate it. I’ve tried dry shampoos from R+Co, Batiste, and some other brands, but none of them satisfied me, as they made my hair feel even more greasy and dirty. This one, however, not only helps me to lengthen the time between hair washes, but also provides volume to my hair and I love that.

Después – Antes | After – Before

Naobay – Mattifying Face Toner

4,24€ | Cruelty-free | Vegan

Compré este tónico matificante en febrero, pero no lo comencé a utilizar habitualmente hasta mayo, cuando comenzó el calor (el resto del año utilizo el famosísimo Glow Tonic de Pixi). Lo utilizo cada mañana, antes de la crema solar, y me encanta.

I bought this mattifying toner back in February, but I didn’t start using it regularly until May, when the heat “came around” and my skin started feeling oily again (the rest of the year I use Pixi‘s famous Glow Tonic). I use it every morning before sunscreen, and I love it.

UNANI – Il·luminate Cream

35€ | Cruelty-free

Este producto me llegó en la cajita Birchbox de mayo y es muy posible que repita. Me han encantado los resultados, y no solo en mí, sino también al utilizarla antes de maquillar a personas que tienen la piel seca, ya que deja la piel suave y preparada para la base, por muy mate que sea.

This product came in May’s Spanish Birchbox and it’s very likely that I repurchase it. I’ve been loving the results, and not only in me but on other people as well. I’ve used it frequently as a hydrating base before applying makeup on people who have very dry skin, as it gives the skin a soft feeling and touch to it, and it also prepares it for the actual foundation, no matter how matte or drying it is.

Lush – Gelatina de ducha (Whoosh)

4,95€

No soy muy fan de los productos de Lush, ya que me parece que existen alternativas muy buenas a precios mucho mejores, pero este producto ha conquistado mi corazón. Es muy original y divertido de usar, y al aplicarlo después de haberlo tenido reposando en la nevera, refresca muchísimo (¡y aporta un olor que dura horas!)

I’m not the biggest Lush products fan, as I think there are very good alternatives at much better prices, but this product has conquered my heart. It’s very original and fun to use, and when applied after keeping it in the fridge for a while, it’s very refreshing (and it also provides a scent that lasts for hours!)

WHOOSH 💙 ⠀ We spent some days in Sevilla to celebrate that classes are over and I obviously had to snag something from Lush Cosmetics (there's like 5 shops in Barcelona, but I always give in when I see one 🤷🏻‍♀️). I'm loving this product, it's so much fun to use! ✨ – Hemos pasado unos días en Sevilla para celebrar que las clases han acabado, y evidentemente, tuve que coger alguna cosilla de Lush (hay unas 5 tiendas en Barcelona, pero siempre cojo algo cuando veo una 🤷🏻‍♀️). Me encanta el producto, usarlo es muy divertido! ✨ ⠀ #lushcosmetics #lush #lushaddict #whooshshowerjelly #skincare #spa #beauty #lotion #cream #skincareroutine #flatlay #marble #marbleflatlay #carmex #rituals #unani #pixibeauty #pixibypetra #love #wakeupandmakeup #bblogger #crueltyfreemakeup

A post shared by Paula • Flaw Decay (@flawdecaybeauty) on May 26, 2018 at 6:11am PDT

Kat Von D Beauty – 10 Year Anniversary Palette

$52.00 | Cruelty-free | Vegan

Para empezar, he de admitir que esta paleta no es la mejor del mundo, ya que algunas de las sombras son algo difíciles de trabajar, pero sí es muy especial y versátil, y le estoy dando mucho uso. La combinación de tonos, además, me parece única.

For starters, I have to admit that this palette is not the absolute best in the world. It’s a little difficult to work with, but it’s very special and versatile, and I’m using it a lot. In addition, the combination of tones seems very unique to me.

ModelCo – “Kitty” Lipstick

La verdad es que soy de esas que cuando encuentran un pintalabios que les gusta, se aferran a él a pesar de tener una colección entera de pintalabios. Éste es el que está acaparando mi atención ahora mismo, ¡y con razón! No tiene la mejor duración, pero queda genial y es una de mis opciones favoritas para el día a día.

If I’m honest, I’m the kind of person that when they find a lipstick that they really like, they reach for it constantly despite having a large collection of lipsticks waiting for them. ModelCo‘s lipstick in the shade Kitty is the one keeping my attention right now, and with a reason! It doesn’t last a lot, but it looks great and it’s my favorite option for day-to-day looks.

Day 3 of the #springintosummer2018 challenge is Spring Lip! 🌸 ⠀ This lipstick right here (@modelco_cosmetics' lipstick in 'Kitty') has been one of my favorite for the past few months. It's a very beautiful shade and the color is just perfect for this time of the year. 💕 ⠀ #modelco #makeupcolorswheel #lipstick #lip #makeup #vsco #vscogram #discoverunder10k #springlipstick #discoverunder5k #undiscovered_muas #vscomakeup #minimalmakeup

A post shared by Paula • Flaw Decay (@flawdecaybeauty) on May 3, 2018 at 12:25pm PDT

Urban Decay – All Nighter Setting Spray

Tras llevarme una decepción con el fijador de maquillaje De-Slick de la misma marca porque su función era matificar el rostro y eliminar los brillos y eso es justo lo que no hacía, decidí probar el All Nighter. Por alguna razón, este me gusta mucho más que el otro, ya que fija el maquillaje mucho mejor.

After being disappointed with the De-Slick version of this setting spray (its function was to mattify the face and eliminate the shine, and that’s exactly what it didn’t do), I decided to try the All Nighter. For some reason, I like it much more than the other, and I feel like it sets the makeup so much better.

Zoeva – Caramel Melange Palette

Si hay una paleta que he buscado día sí y día también estos últimos dos meses es la Caramel Melange de Zoeva. La compré hace mucho (a finales del año pasado, si no me equivoco), pero no le había dado tanto uso como ahora. No sé si serán los colores, los cuales son muy vivos y perfectos para el verano, o por la facilidad con la que se trabajan las sombras. En mi día a día, ha sido un básico.

If there’s a palette I’ve been using nonstop for the past two months, that is, without a doubt, Zoeva‘s Caramel Melange. I bought it a long time ago (at the end of last year, if I’m not mistaken), but I didn’t give it as much use as I’m doing now back then. In my daily life, it has been a staple.

Urban Decay – Electric Palette

Por otro lado, esta paleta se ha convertido en un producto esencial para mis looks junio, ya que fue el mes del orgullo, probablemente el más colorido del año. Ya lo mencioné en mis favoritos de verano del año pasado, ¡por lo que no sorprende que haya vuelto este año!

On the other side, this palette has become a must for my June looks as it was Pride month, arguably the most colorful one of the year. I already talked about it in my summer favorites from last year, so it comes as no surprise that it made a comeback this year!

Essence – I ❤ Colour Intensifying Eyeshadow Base

2,99€ – $3.49 – £6.88 | Cruelty-free | Vegan*

Aunque no hablé especialmente bien de este primer de ojos en su correspondiente reseña, durante el último mes he cambiado de parecer. Sigo pensando que, si eres de los que sellan la base después de aplicarla, no te va a servir de mucho, pero la intensidad que proporciona cuando la usas sin sellar es brutal:

Although I wasn’t the biggest fan of this product when I first talked about it in its corresponding review, last month changed my mind. I still think that, if you like to set your eyeshadow base after applying it, it will not be very useful, but the intensity it provides when you use it without setting it in place is amazing:

My looks for this weekend's Pride celebrations! 💖 #PrideMonth 🌈 I couldn't take all of the glitter off and got the worst stains in my eyes (which also hurt like hell) afterwards, but it was definitely worth it 😂 – ¡Mis looks para las celebraciones del Orgullo de este año! 💖 #MesdelOrgullo 🌈 No me he podido quitar todo el glitter ni queriendo y he acabado con los ojos manchados por las sombras (y encima me duelen un montón), pero ha merecido mucho la pena 😂 ⠀ #pride #lgbt #lgbtmakeup #discoverunder10k #glitter #rainbow #makeup #mua #festivalmakeup #globalmakeupartists #obsessionglittermakeup #discoverunder5k #undiscovered_muas #makeupcolorswheel #contraelalgoritmo #wakeupandmakeup #unicorn #makeupartist #makeupbyme #makeuplover #colorfulmakeup

A post shared by Paula • Flaw Decay (@flawdecaybeauty) on Jul 1, 2018 at 4:09am PDT

PD: ¡la mayoría de las sombras son de la paleta Electric de Urban Decay, mencionada justo antes!

PS: most of the shadows I used are from Urban Decay‘s Electric palette, which I mentioned just before!

Estos han sido mis productos favoritos de los últimos tres meses. ¿Cuál o cuáles han sido el/los vuestro/s? ¡Espero que os haya gustado el post de hoy! Antes de que iros, no olvides seguirme en redes sociales ♡

These have been my favorite products of the last three months. What are yours? I hope you enjoyed today’s post! Before you leave, don’t forget to follow me on social media ♡

Instagram | Twitter | Facebook | Pinterest | Google +

¡Buenos días a todos! Hoy os traigo mis productos favoritos de abril a junio. ¿Cuáles han sido los vuestros? - Good morning everyone! Today I bring you my list of favorite products from April to June. Which ones were your favorites? ¡Hola a todos! Por fin es julio, y como ya os anticipé en mi entrada de…

#beauty blog #beautyblog #beautyblogger #Cruelty-free #Essence #favorites #kat von d #lush #makeup #merci handy #modelco #naobay #summer #unani #urban decay #zoeva

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spring-lxcked · 1 year ago

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Small starter call! Multis, please specify muse! Starters may be as short as 2 lines or as long as 3+ paras (feel free to clarify if you have a preference). You do not need to match length, feel free to lengthen or shorten as you wish.

#—— ✧ starter call »#reminder that i'll be fairly busy the next several days so while i'll try to get this done in a timely matter #it won't necessarily be like /extremely/ fast. give me a few days.#anyway you can also specify any other preferences you have #—— ✧ scheduled »

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nuvianteeyelashresult-blog · 7 years ago

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Nuviante Eyelash Enhancer

Nuviante Eyelash Enhancer – Can It Help Hair Health?

The Nuviante Eyelash Enhancer is a beauty treatment system that helps you get longer and fuller lashes, making your eyes appear more open and wide. This treatment is fairly easy to apply, and helps to give you that glamorous appearance associated with long eyelashes.

What is Nuviante Eyelash Enhancer?

Everyone has a feature about themselves that they would like to change to help them reach the epitome of beauty, in their own eyes. For some people, a few inches off their waistline would help. Others would like to shape their lips differently.

However, nothing changes your appearance quite as much as your eyes. With a simple change in eyeshadow, you can brighten or darken your appearance. To help amplify the beautiful appearance of your eyes, try out the Nuviante Eyelash Enhancer Result.

Nuviante is not a new company and have been around making a huge splash into the scene with their hair regrowth formula. The Nuviante Eyelash Enhancer is formulated to help improve the appearance of your eyelashes. Not everyone is blessed with the long eyelashes that actresses and famous singers are associated with, so a little help is necessary.

With this treatment, you can expect an increase of about 82% in your eyelash volume within about four weeks at the most.

You are probably sick of having to waste money on mascara that promises to volumizer, lengthen, or otherwise improve your eyelashes. Short, stubby eyelashes are incredibly difficult to help standout. However, with the use of the Nuviante Lash Enhancer, you can leave those worries behind you.

How Nuviante Lash Enhancer Works

The Nuviante Eyelash Enhancer Reviews treatment is only effective, due to the different ingredients that are included in the blend. Each one has a specific role in creating beautiful eyelashes.

Biotin, which helps to accelerate the rate of hair and nail growth

Kelp extract, which contains vitamins that are essential to the strengthening and growth of your eyelashes

PABA (Para-Aminobenzoic Acid), which increases protein while protecting you against UV radiation

Horsetail, which includes silica to help improve the sheen, texture, and strength of your hair, including your eyelashes

Honey extract, to keep your eyelashes soft and silky

Bamboo, which is a rich source of silica is known to help improve hair texture & strength

All of these ingredients contribute to growing natural eyelashes beautifully. Since all of the ingredients are natural, this treatment is safe for consumers that have issues with sensitive skin or brittle hair. Regardless of your age, this treatment can easily be applied.

Using Nuviante Eyelash Enhancer

The website doesn’t actually give any instructions for the use of this treatment. The vial you are given looks similar to a mascara bottle, but the applicator is a thin brush. Most similar products require you to apply a layer of the formula to the eyelash line on your eyelids.We all know hair loss is serious and when it happens to you personally, we are usually willing to do or try anything to regain our lustrous hair of our youths.

However, for specific application instructions, you should refer to any printed information on the box. If you need clarification, you can always contact the makers of the treatment.

Pricing for Nuviante Lash Enhancer

If you decide you want to take advantage of the interesting and innovative Nuviante Eyelash Enhancer Free Trail, then you have four different packages available to you. They vary in price and merchandise, giving you more value as the prices rise.

The second option is the Elegance Kit. This kit contains a single Eyelash Enhancer, along with a container of hair growth formula from Nuviante. Each item is priced at A$67.95, which means your total is $135.90.

The next option is the Volumizer Kit. In this kit, you will find the Eyelash Enhancer, Hair Growth Formula, and a bottle of Nuviante Follicle Therapy. Each item is priced at A$54.95, which brings your total cost to $164.85.

To get the most for what you’re spending, you should get the Luxury Kit. In the Luxury kit, you receive two bottles of the Eyelash Enhancer, the Hair Growth Formula, and Follicle Therapy. Each item costs A$46.95, bringing your total to $187.80.

Contacting the Makers of the Nuviante Lash

Even though there are many reviews listed by “customers” on the website, you may have questions that still need to be answered about the Nuviante Eyelash Enhancer. The customer service department is available to answer those questions via phone or email.

When you call, you need to keep in mind that the phone-based customer service line is located in Singapore, so you will need to call during their hours of business. To contact the makers of Nuviante Eyelash Enhancer,.

Is Nuviante’s Eyelash Enhancer Right For You?

You can only buy so many mascaras before you come to the realization that the problem may just be the length of your existing eyelashes. By using the Nuviante Eyelash Enhancer, you’re able to get the long and luscious lashes that you may only be able to get from a false set.

They do offer their luxury kit which combines the hair regrowth supplement along with the follicle booster, making for a triple threat equation for taking care of your healthy head of hair and eyelashes.

It is important to note and know Nuviante basically operates everywhere outside of the USA. They offer the new Eyelash Enhancer in both English and Spanish. Nuviante Eyelash Enhancer Australia is available in; Spain, Mexico, Colombia, Argentina, Chile, Nicaragua, Guatemala, Costa Rica, Paraguay, Venezuela, El Salvador, Honduras, Dominican Republic, Peru, Bolivia, Ecuador and for the English; UK, Canada, Ireland, Australia, New Zealand, UAE, India, Indonesia, Thailand, Taiwan, Philippines, Hong Kong, Singapore, Malayesia, South Africa.

We would ask that you all please leave your feedback for other users who are considering the Nuviante Eyelash Enhancer.

Click Here To See The Best Selling Eyelash Solution

https://www.youtube.com/watch?v=SttMngOb-1g&feature=youtu.be

ul lashes, it can be even more painful to not have a thick set for yourself. Now, Nuviante Eyelash Enhancer changes all that, and lets you be the star.

You simply apply this topical product to your eyelashes as directed. Nuviante Eyelash Enhancer contains natural ingredients that boost follicle strength and growth life. For example, it contains the oft-praised Biotin, an essential vitamin that rapidly increases cell growth in hair. Next, it uses Honey Extract which keeps hair moisturized and flexible. And, it also contains Silica Bamboo, which helps improve gloss, texture, and strength of the eye lashes. So, applying Nuviante Eyelash Enhancer consistently will give you the long, beautiful lashes you’ve always dreamed of having.

How To Order Nuviante Eyelash Enhancer

Demand for this product is currently skyrocketing due to its appearance on nationally recognized tv shows, in magazines, and on famous websites. So, if you want to grab your own where To Buy Nuviante Eyelash Enhancer, we suggest you hurry. This is the safest, all natural way to get the lashes you want. And, you get to stop spending money on false eye lashes and mascara. So, this serum not only saves you money, it also gives you gorgeous eyelashes that will make you feel confident even on a no-makeup day. With no side effects, you have nothing to lose, and huge eye lashes to gain. Click the image below to order Nuviante Eyelash Enhancer for yourself today.

**To Get This Free Trail Pack Click Here**

https://circlehealthclub.com/nuviante-eyelash-enhancer/

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davisgordonc · 7 years ago

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Sweat Equity: 5 Questions With WOLACO CEO Terry White

New York-based WOLACO (Way Of Life Athletic Company), makes high-performance technical active apparel for men, with a core product of compression gear. Made in the USA, founder Terry White started with $5,000 and 12 rounds of prototypes to launch with The North Moore Short, a dual-pocketed compression short built to meet the needs of active guys like himself.

The key proposition: a simple solution to a frustrating everyday problem—no good place to store phone, keys, cash, or credit card while running or working out. White planned to treat compression shorts as true gear, “not as sweat-wicking underwear. Essentially, I wanted to re-imagine the purpose of compression shorts.”

WOLACO launched a Kickstarter campaign three years ago, hitting its initial fundraising goal of $28,000 (to manufacture its North Moore shorts) in 40 hours. Over 30 days, 2,300 pairs were sold to 1,465 people in over 40 different countries, exceeding a projected goal by 400%, raising $120,000 and garnering 1,445 brand advocates out of the gate.

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Using bootstrap marketing techniques, WOLACO hosts free workouts in downtown New York.

ATTN NEW YORKERS: Join us for a 45-minute sweat this Saturday at 10:30 AM at the North Moore Pier. Sign up here: https://t.co/vlpUGRJRnk http://pic.twitter.com/1ORsM1bIcn

— WOLACO (@WolaCo) May 3, 2017

It has also partnered with the Sean Kimerling Testicular Cancer Foundation and sent about 100 men wearing their compression shorts onto the streets of New York City to raise awareness. It also launched a Hand-Delivery Day in NYC, running product to any customer in NYC who made a purchase.

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Next the brand partnered with “the best Spikeball team in the US,” hooking them up with gear, documenting their journey at Coney Island and began interviewing high-performing guys in their 20s and 30s: Ironman triathlete Rob Mohr and para-athlete Glenn Hartrick – doing ‘ridiculous things.’

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It also just released its first web series, “The Circuit,” across its website, YouTube and social channels. The description: “The Circuit is a partnership series from Wolaco to show how our community GETS AFTER IT. CHECK OUT ep1 w/ @sltnyc” or SLT, the acronym for NYC studio Strengthen. Lengthen. Tone.

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The upshot of all this guerrilla marketing: Last year, the startup closed a first round of seed funding. It’s still looking to raise more, even as sales of WOLACO’s North Moore Compression Shorts ($50) and Fulton Compression Pants ($75) continue shipping like proverbial hotcakes.

So where to go (and grow) from here? For more insights, we spoke with Terry White.

brandchannel: Aside from the innovative pocket, what distinguishes your brand in a highly competitive market?

White: There are two brand differentiators that we like to focus on. The first is a unique—and what I like to refer to as more “thoughtful”—approach to product development. The second is a highly relatable and inclusive brand personality which speaks to our broader marketing approach.

From the start, I’ve never relied solely on the unique functionality of our compression gear. I’ve known that unique product functionality on its own wouldn’t be enough ground to stand on as a new apparel brand in the market.

So there were a few criteria that I decided we needed to deliver on: Unique functionality, distinguished design and quality. In surveying the market, I generally found that there were few active apparel brands that could hit on all three.

Phone✔️Keys✔️Wallet✔️ ▪️ ▪️ ▪️ ▪️ #nycfitness #flywheelsports #flywheel #tonehouse #cycfitness #milehighrunclub #barrysbootcamp #s10training #runningwild #runwild #rumbleboxing #tonehousenyc #fhittingroom #swervefitness #crossfitnyc

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 7, 2017 at 6:25pm PDT

Most compression shorts in the space are very underwhelming. They’re made overseas with frail, cheapjack fabrics and do little more than hold your manhood in place. We’ve set out to treat compression shorts as gear, an item that is essential in every man’s active wardrobe, not as sweat-wicking underwear.

Second is our brand personality. The intimate and “open” relationship that we have with our customer is an important differentiator for our brand. To me, WOLACO has always been about creating a community of active, driven, and passionate young people. At the end of the day, that is what’s most important.

As a brand we have gone to great (and in some cases inefficient) lengths to stand by and authenticate this. We believe that the current state of the social and digital landscape presents a unique opportunity for us. We can communicate with our customers constantly and from multiple directions.

More generally, our brand aims to solve a much larger problem than simply enabling you to store valuables during exercise. We want the everyday guy to succeed and be the healthiest, most effective version of himself. We’re here to support that pursuit. Our brand exists to empower the up-and-coming generation of young professionals by inspiring active, healthy and passionate living.

☀️or ☔️ 10:30AM tomorrow we're skipping brunch and sweating it out. FREE workout led by our favorite sweat master @jenrufo. Location in GEO tag, RSVP in bio. Tag a sweat partner who needs a better happy hour this weekend. ▪️ ▪️ ▪️ ▪️ #nycfitness #flywheelsports #flywheel #tonehouse #cycfitness #milehighrunclub #barrysbootcamp #s10training #runningwild #runwild #rumbleboxing #tonehousenyc #fhittingroom #swervefitness #crossfitnyc

A post shared by Way of Life Athletic Co. (@wolaco) on May 5, 2017 at 2:07pm PDT

bc: Why did you choose non-traditional methods to market WOLACO?

White: Two reasons: necessity and authenticity. Early on, capital wasn’t easy to come by, so we turned to non-traditional marketing out of necessity because it was a low-cost option.

At the same time, since day one, we’ve been committed to being as authentic as possible. It’s almost an obsession. And so naturally, we’ve built a marketing strategy that prioritizes authenticity above all else.

The launch of our Kickstarter campaign at the end of 2014 was the event that really ingrained this “scrappier” approach into our DNA. Since then, we’ve continued to find inventive, cost-effective ways to market our gear.

If we had tried to market our brand in a more traditional sense, we would have spent money in highly inefficient ways. We are a young team with a young business that’s new to the market. Adopting a “spend money to make money” approach out of the gate can be dangerous.

It is inevitable that you will make mistakes early, and if those mistakes are at the expense of precious founding capital, it can be detrimental to the business. So we decided to mitigate risk and take things into our own hands.

As a result, we’ve actually found our limited access to capital to be a strength for our team. It’s forced us to get creative and be gutsy. In turn, we’ve established a brand authenticity and an intimacy with our customer base that’s become a unique differentiator for us. We plan to carry this forward and scale it.

We see the current digital environment as a great leveler for WOLACO as an up and coming e-commerce business. By truly harnessing digital, we’re able to engage with our customer base in ways that bigger brands simply aren’t doing. Most importantly, we maintain control over our brand.

A well-vetted list of badass gear & other awesomeness designed to dominate summer: https://t.co/duHJVvLFLH@HudsonSutler @Spikeball @BOMBAS http://pic.twitter.com/ROxtH4L7aj

— WOLACO (@WolaCo) May 11, 2017

BC: While the need for the compression part is clear, why are you just targeting men? Any plans for a women’s line?

White: I personally felt under-represented as an active male. I started WOLACO because there was no active apparel brand that I could identify with. I saw athleisure brands, sports-specific brands, overly “techie” apparel brands, but there was nothing for the everyday off-the-field athlete. I felt strongly that this was the glaring opportunity that I could address most immediately.

Additionally, I’m a guy, and that’s what I know best. I initially founded the company to solve a problem that I faced personally. So that was where it made sense to start.

When she asks "do you even squat?" ▪️ ▪️ ▪️ ▪️ #nycfitness #flywheelsports #flywheel #tonehouse #cycfitness #milehighrunclub #barrysbootcamp #s10training #runningwild #runwild #rumbleboxing #tonehousenyc #fhittingroom #swervefitness #crossfitnyc

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 4, 2017 at 3:51pm PDT

Lastly, focus. Focus is so important when starting out. It is easy to get caught up in what you ��could do” and what others tell you “you should do.” Early on it’s important to be the best at something. This will allow you to perfect your marketing messaging and drive real impact within the market. With a small team this becomes especially important.

That being said, we’ve done a good job proving our concept with men, and I feel strongly that our brand purpose speaks to a much broader audience. I am especially excited to explore the possibility of launching a women’s line.

Tag a bae. ▪️ ▪️ ▪️ ▪️ #nycfitness #flywheelsports #flywheel #tonehouse #cycfitness #milehighrunclub #barrysbootcamp #s10training #runningwild #runwild #rumbleboxing #tonehousenyc #fhitt

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claudiecvega · 7 years ago

Text

Sweat Equity: 5 Questions With WOLACO CEO Terry White

youtube

Using bootstrap marketing techniques, WOLACO hosts free workouts in downtown New York.

ATTN NEW YORKERS: Join us for a 45-minute sweat this Saturday at 10:30 AM at the North Moore Pier. Sign up here: https://t.co/vlpUGRJRnk http://pic.twitter.com/1ORsM1bIcn

— WOLACO (@WolaCo) May 3, 2017

youtube

So where to go (and grow) from here? For more insights, we spoke with Terry White.

brandchannel: Aside from the innovative pocket, what distinguishes your brand in a highly competitive market?

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 7, 2017 at 6:25pm PDT

A post shared by Way of Life Athletic Co. (@wolaco) on May 5, 2017 at 2:07pm PDT

bc: Why did you choose non-traditional methods to market WOLACO?

White: Two reasons: necessity and authenticity. Early on, capital wasn’t easy to come by, so we turned to non-traditional marketing out of necessity because it was a low-cost option.

A well-vetted list of badass gear & other awesomeness designed to dominate summer: https://t.co/duHJVvLFLH@HudsonSutler @Spikeball @BOMBAS http://pic.twitter.com/ROxtH4L7aj

— WOLACO (@WolaCo) May 11, 2017

BC: While the need for the compression part is clear, why are you just targeting men? Any plans for a women’s line?

Additionally, I’m a guy, and that’s what I know best. I initially founded the company to solve a problem that I faced personally. So that was where it made sense to start.

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 4, 2017 at 3:51pm PDT

Lastly, focus. Focus is so important when starting out. It is easy to get caught up in what you “could do” and what others tell you “you should do.” Early on it’s important to be the best at something. This will allow you to perfect your marketing messaging and drive real impact within the market. With a small team this becomes especially important.

0 notes

michalewillard · 7 years ago

Text

Sweat Equity: 5 Questions With WOLACO CEO Terry White

youtube

Using bootstrap marketing techniques, WOLACO hosts free workouts in downtown New York.

ATTN NEW YORKERS: Join us for a 45-minute sweat this Saturday at 10:30 AM at the North Moore Pier. Sign up here: https://t.co/vlpUGRJRnk http://pic.twitter.com/1ORsM1bIcn

— WOLACO (@WolaCo) May 3, 2017

youtube

So where to go (and grow) from here? For more insights, we spoke with Terry White.

brandchannel: Aside from the innovative pocket, what distinguishes your brand in a highly competitive market?

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 7, 2017 at 6:25pm PDT

A post shared by Way of Life Athletic Co. (@wolaco) on May 5, 2017 at 2:07pm PDT

bc: Why did you choose non-traditional methods to market WOLACO?

White: Two reasons: necessity and authenticity. Early on, capital wasn’t easy to come by, so we turned to non-traditional marketing out of necessity because it was a low-cost option.

A well-vetted list of badass gear & other awesomeness designed to dominate summer: https://t.co/duHJVvLFLH@HudsonSutler @Spikeball @BOMBAS http://pic.twitter.com/ROxtH4L7aj

— WOLACO (@WolaCo) May 11, 2017

BC: While the need for the compression part is clear, why are you just targeting men? Any plans for a women’s line?

Additionally, I’m a guy, and that’s what I know best. I initially founded the company to solve a problem that I faced personally. So that was where it made sense to start.

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 4, 2017 at 3:51pm PDT

0 notes

judithnegrin · 7 years ago

Text

Sweat Equity: 5 Questions With WOLACO CEO Terry White

youtube

Using bootstrap marketing techniques, WOLACO hosts free workouts in downtown New York.

ATTN NEW YORKERS: Join us for a 45-minute sweat this Saturday at 10:30 AM at the North Moore Pier. Sign up here: https://t.co/vlpUGRJRnk http://pic.twitter.com/1ORsM1bIcn

— WOLACO (@WolaCo) May 3, 2017

youtube

So where to go (and grow) from here? For more insights, we spoke with Terry White.

brandchannel: Aside from the innovative pocket, what distinguishes your brand in a highly competitive market?

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 7, 2017 at 6:25pm PDT

A post shared by Way of Life Athletic Co. (@wolaco) on May 5, 2017 at 2:07pm PDT

bc: Why did you choose non-traditional methods to market WOLACO?

White: Two reasons: necessity and authenticity. Early on, capital wasn’t easy to come by, so we turned to non-traditional marketing out of necessity because it was a low-cost option.

A well-vetted list of badass gear & other awesomeness designed to dominate summer: https://t.co/duHJVvLFLH@HudsonSutler @Spikeball @BOMBAS http://pic.twitter.com/ROxtH4L7aj

— WOLACO (@WolaCo) May 11, 2017

BC: While the need for the compression part is clear, why are you just targeting men? Any plans for a women’s line?

Additionally, I’m a guy, and that’s what I know best. I initially founded the company to solve a problem that I faced personally. So that was where it made sense to start.

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 4, 2017 at 3:51pm PDT

0 notes

jubajunamobileapps · 7 years ago

Text

Sweat Equity: 5 Questions With WOLACO CEO Terry White

youtube

Using bootstrap marketing techniques, WOLACO hosts free workouts in downtown New York.

ATTN NEW YORKERS: Join us for a 45-minute sweat this Saturday at 10:30 AM at the North Moore Pier. Sign up here: https://t.co/vlpUGRJRnk http://pic.twitter.com/1ORsM1bIcn

— WOLACO (@WolaCo) May 3, 2017

youtube

So where to go (and grow) from here? For more insights, we spoke with Terry White.

brandchannel: Aside from the innovative pocket, what distinguishes your brand in a highly competitive market?

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 7, 2017 at 6:25pm PDT

A post shared by Way of Life Athletic Co. (@wolaco) on May 5, 2017 at 2:07pm PDT

bc: Why did you choose non-traditional methods to market WOLACO?

White: Two reasons: necessity and authenticity. Early on, capital wasn’t easy to come by, so we turned to non-traditional marketing out of necessity because it was a low-cost option.

A well-vetted list of badass gear & other awesomeness designed to dominate summer: https://t.co/duHJVvLFLH@HudsonSutler @Spikeball @BOMBAS http://pic.twitter.com/ROxtH4L7aj

— WOLACO (@WolaCo) May 11, 2017

BC: While the need for the compression part is clear, why are you just targeting men? Any plans for a women’s line?

Additionally, I’m a guy, and that’s what I know best. I initially founded the company to solve a problem that I faced personally. So that was where it made sense to start.

A post shared by Way of Life Athletic Co. (@wolaco) on Jun 4, 2017 at 3:51pm PDT

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