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[showmenourishnow]

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[emergingmoda]

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[luuchihieuswh01139]

Week 6: Fast Fashion vs Slow Fashion, which one is better?

1. What is Fast Fashion?

Fast fashion is an industrial trend that refers to the concept of shortening lead time (production, distribution) and offering new products to the market as fast as possible (Choi, 2014). Fast fashion refers to brands that quickly release a huge number of collections based on fashion trends and celebrities. Some key features of this business model are rapid production, low prices, frequent inventory changes, global supply chains. Take Zara is an example, Zara delivers new products twice each week to its 1,670 stores around the world. This adds up to more than 10,000 new designs each year (Stracke, 2024). But fast fashion does bring some negative features, as clothing products from fast fashion are low-quality products as they are mass-produced, there are also concerns for the environment as they waste a lot of resources and utilize dangerous chemicals due to mass production.

2. What is Slow Fashion?

Slow fashion on the other hand, the need to adopt sustainable performance and a change in core values in the fashion industry ... to focus on more durable products and traditional production techniques or design concepts that have no season emphasizing quality in order to achieve sustainability. The movement encourages brands to embrace a quality-based rather than a time-based business philosophy based around slower production, ethical attitudes, and well-made and long-lasting products (Domingos et al 2022), slow fashion focus on high-quality and durable clothes which some brands are Eileen Fischer, Able, Valani,...

3. Fast Fashion vs Slow Fashion

Slow fashion has gained popularity in response to the evolving world, which is increasingly highlighting various environmental issues alongside the emerging lifestyle trend of "minimalism." In contrast to fast fashion brands that prioritize high production rates on an annual basis, slow fashion brands are known for crafting products that are not only more durable but also eco-friendly. The shift towards slow fashion reflects a conscious effort towards sustainable practices and a focus on quality over quantity. This shift emphasizes the importance of mindful consumption and ethical production processes. Slow fashion promotes a more holistic approach to clothing, encouraging consumers to consider the choose eco-friendly brands.

Reference

Choi, T-Ming 2014, Fast fashion systems : theories and applications, CRC Press, Boca Raton. 

Domingos, M, Vale, VT & Faria, S 2022, “Slow Fashion Consumer Behavior: A Literature Review,” Sustainability (Basel, Switzerland), vol. 14, no. 5, MDPI AG, Basel, pp. 2860-. 

Fashioncoached. (2024). How much does Zara produce? (2024). [online] Available at: https://fashioncoached-com.custommapposter.com/articles/how-much-does-zara-produce#toc-5 [Accessed 25 Feb. 2024].

[praxispotential]

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[idrawfashion]

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[aditinfashion]

Know about Fast fashion !

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[adriana-style]

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[styledbymodestsisterz]

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[emergingmoda]

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[praxispotential]

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[idrawfashion]

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[kellycrawford93]

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