#fashion entrepreneur launches cricket

[anushkasharma852]

Anushka Sharma: From Army Brat to Bollywood Powerhouse

Anushka Sharma's name is synonymous with elegance, talent, and a strong work ethic. Born on May 1, 1988, in Ayodhya, Uttar Pradesh [Wikipedia: Anushka Sharma](https://en.wikipedia.org/wiki/Anushka Sharma), her background is a blend of discipline and artistic leanings. Her father, Colonel Ajay Kumar Sharma, is a decorated army officer, while her mother, Ashima Sharma, is a homemaker. Growing up as an "army brat," Anushka developed a strong sense of independence and resilience, traits that would later serve her well in the demanding world of cinema.

Anushka's initial foray into the entertainment industry wasn't through acting. After completing her schooling in Bangalore, she pursued a career in modeling. Her striking beauty and confident presence caught the attention of fashion designer Wendell Rodricks, who gave her a coveted spot in his fashion show in 2007. This marked the beginning of a successful modeling career that opened doors to the world of Bollywood.

In 2008, Anushka landed her big break with the romantic comedy "Rab Ne Bana Di Jodi" opposite Shah Rukh Khan. Her portrayal of a bubbly and spirited young woman captured hearts and established her as a promising newcomer. She followed this success with critically acclaimed films like "Band Baaja Baarat" (2010) and "Ladies vs Ricky Bahl" (2011), showcasing her versatility and comedic timing.

Anushka, however, wasn't content with just playing the quintessential Bollywood heroine. She actively sought out roles that challenged her and allowed her to break stereotypes. Her performance as a gritty hockey player in "Chak De! India" (2007) is a testament to her dedication.

Movies like "NH10" (2015), a dark thriller, and "Pari" (2018), a psychological horror film, further solidified her reputation as a serious actress unafraid to explore unconventional characters.

Anushka's success extends beyond critical acclaim. She has starred in numerous commercially successful films like "PK" (2014), "Sultan" (2016), and "Sanju" (2018), solidifying her position as a top-grossing actress Although she has been on a break from acting since the birth of her daughter in 2020, her upcoming sports biopic "Chakda Xpress," based on the life of cricketer Jhulan Goswami, is highly anticipated.

Anushka's influence extends beyond the silver screen. In 2012, she co-founded the production company Clean Slate Filmz with her brother Karnesh Sharma. This venture allows her to tell stories that resonate with her and champion new talent. She is also a successful entrepreneur, having launched her own fashion line, Nurbaa, in 2016.

Anushka's personal life has garnered significant attention. In 2017, she married Indian cricket captain Virat Kohli, and their social media presence makes them one of India's most popular power couples. Together, they are vocal advocates for various social causes, including animal rights and environmental issues.

Here are some interesting facts about Anushka Sharma:

She is a recipient of several prestigious awards, including a Filmfare Award for Best Supporting Actress for "Band Baaja Baarat."

Anushka was once listed in Forbes India's Celebrity 100 list and featured by Forbes Asia in their 30 Under 30 list.

She is a trained Kathak dancer and often showcases her graceful moves in films.

Anushka Sharma's journey from an army background to a leading Bollywood actress is an inspiration for many. Her dedication to her craft, her willingness to experiment with diverse roles, and her entrepreneurial spirit make her a true force to be reckoned with. With her captivating screen presence, her commitment to social causes, and her ever-evolving filmography, Anushka Sharma is undoubtedly a shining star in the Indian entertainment industry.

[madscientist008]

How Virat Kohli’s Business Partner Anjana Reddy Built a Rs 1200 Crore Fashion Empire

Virat Kohli is not only a cricket superstar, but also a savvy businessman who has invested in multiple ventures and startups. One of his most successful business partners is Anjana Reddy, the founder and CEO of Universal Sportsbiz Pvt Ltd (USPL), which owns popular fashion brands like Wrogn, Imara, Ms Taken, and Single.

Anjana Reddy started her entrepreneurial journey in 2011, when she launched Collectabillia, a branded sports memorabilia business. She managed to get Sachin Tendulkar as an investor and Virat Kohli as a brand ambassador for her company. However, the business model did not work out as expected, and she pivoted to the apparel industry.

She decided to create celebrity-led fashion brands that catered to different segments of consumers. She launched Wrogn, a youth-oriented casual wear brand, with Virat Kohli as the co-owner and face of the brand. She also launched Imara, an ethnic wear brand for women, with Shraddha Kapoor as the brand ambassador. She followed it up with Ms Taken, a western wear brand for women, with Kriti Sanon as the brand ambassador. She also launched Single, a unisex casual wear brand, with Aditya Roy Kapur as the brand ambassador.

Anjana Reddy’s strategy of associating celebrities with brands paid off, as her company grew rapidly in the online and offline markets. She partnered with leading retailers like Shoppers Stop, Myntra, Pantaloons, and Future Group to sell her products across the country. She also expanded her portfolio to include accessories, footwear, and eyewear.

According to reports, her firm has secured a total funding of 81.5 million dollars from various investors, including Accel Partners, Alteria Capital, and Flipkart co-founder Binny Bansal. In 2021, she secured 5.23 million dollars in debt funding from BlackSoil Capital. In 2018, the company secured a valuation of over Rs 1200 crore. Her net worth was around Rs 300 crore in 2022.

Anjana Reddy is one of the most successful women entrepreneurs in India, who has built a Rs 1200 crore firm from scratch, without any expertise in retail. She has also created a strong bond with Virat Kohli, who is not only her business partner, but also her friend and mentor. She has said that Virat Kohli is very involved in the creative process of Wrogn, and gives his inputs on the designs and styles.

Anjana Reddy’s story is an inspiration for many aspiring entrepreneurs who want to pursue their passion and make their mark in the world. She has shown that with hard work, determination, and innovation, anything is possible.

[biographyworld]

Sara Tendulkar Wiki, Height, Age, Boyfriend, Family, Biography & More

Sara Tendulkar is an Indian celebrity, model, and entrepreneur. She was born on October 12, 1997, in Mumbai, Maharashtra, India. She is best known as the daughter of legendary cricketer Sachin Tendulkar. Sara has been in the limelight since her childhood due to her father's immense popularity.

Name: Sara Tendulkar

Date of Birth: 12 October 1997

Age: 24 years (as of 2021)

Place of Birth: Mumbai, Maharashtra, India

Height: 5' 4" (163 cm)

Weight: 53 kg (117 lbs)

Eye Color: Black

Hair Color: Black

Education: Graduate in Medicine from University College London (UCL)

Parents: Sachin Tendulkar (father), Dr. Anjali Tendulkar (mother)

Sibling: Arjun Tendulkar (brother)

Relationships: Rumored to be in a relationship with Anant Ambani and Shubman Gill

Debut: Modeling debut in an ad campaign for Ajio’s high-end fashion division – Ajio Luxe in December 2021

Residence: 19-A, Perry Cross Road, Bandra (West), Mumbai

Early Life and Education

Sara Tendulkar was born and brought up in Mumbai, India. She completed her schooling from Dhirubhai Ambani International School in Mumbai. After completing her school education, she went to the University College London (UCL) to pursue her higher education. She graduated in Medicine in 2019.

Career

Sara Tendulkar has not yet entered any profession but has been seen attending various events with her family. She is known to be a fashion enthusiast and has been spotted at various fashion events. In 2019, she launched her own clothing line, called “Sara Tendulkar”.

Personal Life

Sara Tendulkar is rumored to be in a relationship with Shubman Gill, a young Indian cricketer. However, both of them have never confirmed this news. Sara is known to be very close to her family, especially her father Sachin Tendulkar. She often shares pictures with him on social media platforms.

Height and Appearance

Sara Tendulkar is 5 feet 5 inches (165 cm) tall and weighs around 50 kg (110 lbs). She has a slim figure with vital statistics of 32-26-32. She has dark brown hair and black eyes.

Net Worth

Sara Tendulkar has not yet entered any profession, so her net worth is not known.

Conclusion

Sara Tendulkar is a popular celebrity, known for being the daughter of Sachin Tendulkar. She has gained a huge following on social media due to her charm and style. She is a graduate in Medicine and has recently launched her own clothing line. With her education and family background, she is expected to make a significant impact in her career.

[smhoaxslayer]

A North Eastern cultural dress worn by PM Modi is being claimed as a Ladies' dress which is digitally edited.

A photo is viral containing photo of PM Modi wearing North East cultural Dress along with a online shopping websites screenshot in which a girl is wearing the same dress costing 35 USD. The point they are trying to make is that he is wearing a ladies' dress which is completely false. ANI, a national News online portal tweeted screenshot of Kirti Azad, an AITC MLA - https://twitter.com/ANI/status/1605620332403888128?t=BpK55VXM_6ytuGwSjnioBg&s=08 It's been tweeted by Prominent leaders of AITC and Congress Kirti Azad, Cricketer, Part of 1983 World Cup Winning Indian Team.Thrice Member of Parliament from Darbhanga Bihar. AITC "न नर है न ही है ये नारी, केवल है ये फैशन का पुजारी" Translation - "Neither is a male, nor a female, only a priest of fashion" https://twitter.com/KirtiAzaad/status/1605555801279664130?t=YsFHNP8zUExPW7BmI3iWNQ&s=08 archive

Hiten Pithadiya, Chairman, @INCGujarat, SC Dept.| PCC Member | Ex-National Coordinator  @INCSCDept | Ph.D. Scholar | Entrepreneur | Ambedkarite | Nehruvian | RTs & Views Personal "Multi Floral Embroidered Dress.. Like it?" https://twitter.com/HitenPithadiya/status/1605144776981954560?s=20&t=eWxXZomDn_BgRIhhYajMfA archive   https://twitter.com/UWCforYouth/status/1604463074513416193?t=QBlk2rtGwZJbH0rs6whsaw&s=08

Truth

The dress with which PM's dress is being compared is edited, not real. PM Modi addressed a meeting of the North Eastern Council (NEC) in Shillong, Assam on last Sunday i.e. 18th Dec. It was held to mark the Golden Jubilee of NEC, which was launched in 1972. The Kurta Modi Ji was wearing was cut and pasted upon a model wearing a dress with similar color and pattern but not the same. Original Image -

Source

https://twitter.com/narendramodi_in/status/1604450767699468288 Read the full article

[abangtech]

India’s top fitness and wellbeing startup Cure.fit expands to the U.S.

Indian fitness and wellbeing startup Cure.fit, which has established a market leading position in the country in four years of its existence, is ready to stretch to a new geography.

The Bangalore-headquartered startup said on Wednesday it has launched a range of its digital services — including its fitness service Cult.fit and Mind.fit, through which it offers therapy, medication, and yoga sessions — in the United States, its first market outside of India.

Global expansion has long been one of the key goals for Cure.fit, said Mukesh Bansal, co-founder and chief executive of the startup, in an interview with TechCrunch. “But we had originally planned to expand after five years of operations in India,” he said.

Coronavirus accelerated that growth, he said. Cure.fit, which previously primarily focused on delivering these sessions at its physical centres, said the pandemic and nationwide lockdown forced it to make a digital push. And that bet appears to be working: It has amassed a million users since early this year.

Cure.fit, which offers a mix of free and premium services, began testing its services in beta in the U.S. last month. Bansal, a serial entrepreneur who also co-founded fashion e-commerce giant Myntra, said the startup’s app — available on iOS and Android — was downloaded more than 12,000 times in the U.S. last month.

The startup is currently offering its services in the U.S. at no charge but Bansal said it will soon introduce different premium plans for the market.

BENGALURU, INDIA: Mukesh Bansal photographed at his office on October 7, 2013 in Bengaluru, India. (Photo by Hemant Mishra/Mint)

Fitness is a big industry in India, and Cult.fit has been able to disrupt traditional franchises such as Gold’s Gym and Snap Fitness with its brand power and capital, said Jayanth Kolla, chief analyst at consultancy group Convergence Catalyst.

Cure.fit’s various services, including food delivery Eat.fit, introduced and hooked millennials to healthy habits and food, said Kolla. Cure.fit is not bringing Eat.fit and any other service that requires physical presence in the market to the U.S. yet.

Though the U.S. presents a big opportunity to Cure.fit, it would be equally challenging for the Indian startup to gain inroads in the more developed and mature market.

The U.S. market is jam-packed with small gyms and other fitness-focused studios and scores of heavily-funded startups including Mirror and Peloton and established players such as Nike and Adidas have launched their own gears and subscription services.

But Cure.fit, which has raised more than $400 million, is confident that its vast catalog of digital services and proprietary technology are worthwhile for the market.

For its fitness business Cult.fit, for instance, the startup uses the phone’s camera to evaluate the movement of the participants and gives them an “energy meter” score.

“Our energy meter not only keeps users engaged throughout the entire class, it also gives them a goal to help achieve their desired level of fitness,” said Bansal. The short-lasting videos captured by the phone camera are not stored by Cure.fit. The startup said it only keeps a log of the computed score.

Cure.fit, which has raised $400 million, offers a portion of its recorded sessions to non-paying users, while paying subscribers — a basic subscription starts at $5 a month — get to attend live sessions.

For about $50 a month, Cure.fit subscribers in India can arrange one-to-one session with trainers. A therapy session costs $10. In the U.S., the prices will eventually be higher than this, said Bansal.

The expansion to the U.S. marks the beginning of a crucial chapter for Cure.fit, which has amassed about 300,000 paying subscribers in India.

To retain its physical subscribers, the startup has in part also signed up several athletes such as cricketers AB de Villiers and Jonty Rhodes and boxer Mary Kom for guiding some classes.

While the coronavirus pandemic has accelerated its growth, the startup has also taken several cost cutting measures in recent months to stay lean. Cure.fit has eliminated about 1,400 jobs since March and shut 10% of its physical centres across India permanently.

“With ambiguity on normalcy and reopening of gyms across the country anytime soon, we have had to take necessary measures to ensure business continuity. We are ensuring that the impacted employees are taken care of and we plan to rehire them once the gyms are reopened and our business gets back on track,” said Bansal.

The startup is bullish on its physical centres across India and is hopeful that it will scale that back, he said.

Source

The post India’s top fitness and wellbeing startup Cure.fit expands to the U.S. appeared first on abangtech.

from abangtech https://abangtech.com/indias-top-fitness-and-wellbeing-startup-cure-fit-expands-to-the-u-s/

[un-enfant-immature]

India’s top fitness and wellbeing startup Cure.fit expands to the U.S.

Indian fitness and wellbeing startup Cure.fit, which has established a market leading position in the country in four years of its existence, is ready to stretch to a new geography.

The Bangalore-headquartered startup said on Wednesday it has launched a range of its digital services — including its fitness service Cult.fit and Mind.fit, through which it offers therapy, medication, and yoga sessions — in the United States, its first market outside of India.

Global expansion has long been one of the key goals for Cure.fit, said Mukesh Bansal, co-founder and chief executive of the startup, in an interview with TechCrunch. “But we had originally planned to expand after five years of operations in India,” he said.

Coronavirus accelerated that growth, he said. Cure.fit, which previously primarily focused on delivering these sessions at its physical centres, said the pandemic and nationwide lockdown forced it to make a digital push. And that bet appears to be working: It has amassed a million users since early this year.

Cure.fit, which offers a mix of free and premium services, began testing its services in beta in the U.S. last month. Bansal, a serial entrepreneur who also co-founded fashion e-commerce giant Myntra, said the startup’s app — available on iOS and Android — was downloaded more than 12,000 times in the U.S. last month.

The startup is currently offering its services in the U.S. at no charge but Bansal said it will soon introduce different premium plans for the market.

BENGALURU, INDIA: Mukesh Bansal photographed at his office on October 7, 2013 in Bengaluru, India. (Photo by Hemant Mishra/Mint)

Fitness is a big industry in India, and Cult.fit has been able to disrupt traditional franchises such as Gold’s Gym and Snap Fitness with its brand power and capital, said Jayanth Kolla, chief analyst at consultancy group Convergence Catalyst.

Cure.fit’s various services, including food delivery Eat.fit, introduced and hooked millennials to healthy habits and food, said Kolla. Cure.fit is not bringing Eat.fit and any other service that requires physical presence in the market to the U.S. yet.

Though the U.S. presents a big opportunity to Cure.fit, it would be equally challenging for the Indian startup to gain inroads in the more developed and mature market.

The U.S. market is jam-packed with small gyms and other fitness-focused studios and scores of heavily-funded startups including Mirror and Peloton and established players such as Nike and Adidas have launched their own gears and subscription services.

But Cure.fit, which has raised more than $400 million, is confident that its vast catalog of digital services and proprietary technology are worthwhile for the market.

For its fitness business Cult.fit, for instance, the startup uses the phone’s camera to evaluate the movement of the participants and gives them an “energy meter” score.

“Our energy meter not only keeps users engaged throughout the entire class, it also gives them a goal to help achieve their desired level of fitness,” said Bansal. The short-lasting videos captured by the phone camera are not stored by Cure.fit. The startup said it only keeps a log of the computed score.

Cure.fit, which has raised $400 million, offers a portion of its recorded sessions to non-paying users, while paying subscribers — a basic subscription starts at $5 a month — get to attend live sessions.

For about $50 a month, Cure.fit subscribers in India can arrange one-to-one session with trainers. A therapy session costs $10. In the U.S., the prices will eventually be higher than this, said Bansal.

The expansion to the U.S. marks the beginning of a crucial chapter for Cure.fit, which has amassed about 300,000 paying subscribers in India.

To retain its physical subscribers, the startup has in part also signed up several athletes such as cricketers AB de Villiers and Jonty Rhodes and boxer Mary Kom for guiding some classes.

While the coronavirus pandemic has accelerated its growth, the startup has also taken several cost cutting measures in recent months to stay lean. Cure.fit has eliminated about 1,400 jobs since March and shut 10% of its physical centres across India permanently.

“With ambiguity on normalcy and reopening of gyms across the country anytime soon, we have had to take necessary measures to ensure business continuity. We are ensuring that the impacted employees are taken care of and we plan to rehire them once the gyms are reopened and our business gets back on track,” said Bansal.

The startup is bullish on its physical centres across India and is hopeful that it will scale that back, he said.

[bharatiyamedia-blog]

India, US prime expertise sector visa candidates for UK; software program engineers, biz builders amongst most wanted

http://tinyurl.com/y3z9kcay London: India together with the US is among the many international locations with the best variety of visa functions for the UK’s expertise sector, in accordance with the most recent knowledge from Britain’s main community for digital tech entrepreneurs. Tech Nation, a UK Residence Workplace designated physique for tech visas, discovered that functions from India lined a variety of sectors, because the Tech Nation Tier 1 Distinctive Expertise Visa for Digital Know-how skilled, a 45 % enhance in functions in 2018-19, as much as 650 from 450 the earlier yr. “The international locations with the best quantity of visa functions proceed to be India and the US, from Software program Engineers and Enterprise Builders in Software program Improvement, AI & Machine Studying, FinTech and Enterprise/Cloud sectors,” a Tech Nation report mentioned this week. “Nigeria, Russia, Canada, Australia, China and South Africa additionally prime the listing for variety of functions,” it added. Tech Nation is one in every of simply 5 designated competent our bodies (DCB) appointed by the UK Residence Workplace for the Tier 1 Distinctive Expertise Visa, within the fields of digital expertise, engineering, medication, science, the humanities and media. Repesentational picture. Reuters Tech Nation particularly endorses these candidates through the digital expertise monitor, and receives roughly half of all Tier 1 visa functions. “The UK continues to draw expertise from all world wide. That is because of our world-leading educational establishments, sturdy entry to finance and long-standing popularity for innovation,” mentioned Margot James, UK Minister for Digital and the Artistic Industries. “Ensuring now we have the expertise and abilities so the tech sector can proceed its unimaginable development, is a precedence of our fashionable Industrial Technique,” she mentioned. First launched in 2014, the Tech Nation route permits the “brightest and greatest” tech expertise from world wide to come back and work within the UK’s digital expertise sector, contributing their cutting-edge experience, creativity and innovation to keep up the UK’s place on the forefront of the worldwide digital financial system. Matt Jeffs-Watts Head of Visas at Tech Nation, mentioned: “The UK tech sector is an extremely engaging place to work, with its unparalleled connectivity, entry to distinctive expertise, and important ranges of innovation and funding. “This view is evidenced by the overwhelming enthusiasm from Tier 1 Distinctive Expertise candidates wishing to enter the UK tech sector. It’s this stage of expertise and abilities that can assist in the UK conserving its place on the forefront of the worldwide digital financial system.” Every DCB is allotted 200 endorsement locations per monetary yr, with the chance to attract upon a contingency pot of 1,000 extra locations allotted by the Residence Workplace within the occasion of unprecedented ranges of incoming distinctive expertise. On account of the excellent high quality and demonstrable expertise of candidates in the course of the monetary yr 2018-2019, Tech Nation mentioned it endorsed roughly half of the functions it obtained, and consequently exceeded its allocation of 200 endorsement locations by roughly 63 %. The Tech Nation Visa has obtained over 1,650 candidates, with over 900 endorsed from greater than 50 international locations worldwide since 2014. In September, Tech Nation will start processing endorsement functions on behalf of digital expertise entrepreneurs for the 2 new Begin-up and Innovator Visa routes, as a part of the UK authorities’s post-Brexit immigration technique. “We introduced the brand new Begin-up and Innovator visa to reinforce the UK’s visa provide to main worldwide expertise and I’m decided to see this proceed as we depart the EU and introduce a skills-based immigration system,” mentioned UK immigration minister Caroline Nokes, in reference to the brand new visa routes. “I’m spending this yr talking with companies and communities, together with the tech sector, about our plans for a system that focuses not on the place somebody is from however on the abilities and skills they will convey to our nation,” she mentioned. Your information to the most recent cricket World Cup tales, evaluation, experiences, opinions, reside updates and scores on https://www.firstpost.com/firstcricket/series/icc-cricket-world-cup-2019.html. Comply with us on Twitter and Instagram or like our Facebook web page for updates all through the continued occasion in England and Wales. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function() {n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)} ; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '259288058299626'); fbq('track', 'PageView'); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "http://connect.facebook.net/en_GB/all.js#xfbml=1&version=v2.9&appId=1117108234997285"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); window.fbAsyncInit = function () { FB.init({appId: '1117108234997285', version: 2.4, xfbml: true}); // *** here is my code *** if (typeof facebookInit == 'function') { facebookInit(); } }; (function () { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); function facebookInit() { console.log('Found FB: Loading comments.'); FB.XFBML.parse(); } Source link

[topicprinter]

Hey - Pat from StarterStory.com here with another interview.Today's interview is with Justin Clark of RomperJack, a brand that sells men's rompers and jumpsuits.Some stats:Product: Men's rompers and jumpsuits.Revenue/mo: $60,000Started: July 2017Location: Los AngelesFounders: 3Employees: 1Hello! Who are you and what business did you start?Hello, my name is Justin Clark, I’m 31 and I am the founder of RomperJack. RomperJack is a men’s apparel company that specifically sells men's rompers and jumpsuits. Our rompers are made from premium materials and designed to be perfectly fitted.RomperJack is a premium men’s brand that is predominately preferred by the LGBTQ community. Our customers tend to be bold, confident and unique. Our customers enjoy our floral patterns, tight fit, and whacky styling.Men's rompers are very unique and have not even been around for 2 years yet.For those who are unfamiliar with a mens romper; it’s a button up shirt sewn into shorts and a jumpsuit is a button up shirt sewn into pants, like a fashionable onesie. Check out the pictures below….imageRomper/Jumpsuit….What's your backstory and how did you come up with the idea?Actually, it’s kind of a cool backstory...In late 2015, I was just about to go to Medical School and shortly before, I came up with an app idea called Whiz Tutor. Whiz Tutor is similar to Uber however, is designed to help parents and students find local, on-demand tutors in their area.Long story short, I raised capital, launched the platform, went through an accelerator program, raised more capital, and began to scale. I ended up choosing to remain in the entrepreneur world and haven’t looked back. This early startup ultimately gave me the skills and provided me with the team that would later open the door to RomperJack. Whiz Tutor to this date is still our main focus and is continuing to prosper and grow everyday.As Whiz Tutor was growing and becoming more and more popular, we never really thought about how slow it would be during the summertime as an Ed-tech startup. Well, let’s just say you can hear crickets in our office during summertime because Tutoring is not cool and hip especially when school is on break. Summer time is Whiz Tutor’s slow period so this gives us time to play around with other possible business opportunities.In May 2017 just after finals ended (Just after our busiest time for whiz tutor), I came across a Kickstarter campaign called Romphim; it was a couple of guys trying to launch the men's romper. They essentially wanted to raise $10,000 to get their project going, but by day 3 they already raised $330,000! I was blown away!! The first thing that popped in my head was product-market fit. They had this instant explosive traction and they didn’t have a single competitor.So I gave them a competitor, MEEEE 😎. I remember that day calling a couple of friends and quickly asking them for some funding that would be used to help design the rompers and buy inventory. After about a minute of me pitching them, they all happily agreed. Also, My other Whiz Tutor Co-founders all agreed to help as well.That was the day the idea was born.imageTake us through the process of designing, prototyping, and manufacturing your first product.When we first saw the romper on Kickstarter, all we had to work with was a picture since no one was actually selling mens rompers at the time.So we took that picture, threw it into Photoshop, changed the color and gave the romper a more tapered and fitted look. We changed the fit and look of the romper because we were targeting the LGBTQ audience. This specific customers tends to like clothing more fitted. Once we were happy with the look that's when I reached out to different manufacturers on Alibaba.Before Romperjack, I did have some experience sourcing products on Alibaba. I’ve sourced many samples for other side projects that never really got going but that experience gave me a pretty good upper-hand.Usually, when you source products, you reach out to multiple manufacturers for samples, but since no one has ever made this product, we had to do this differently. I vividly remember this clothing manufacturer that I stumbled upon who was making women's’ rompers oversees.I decided to email them a picture of the romper and asked if they could make it. A man named Baloo (yes like The Jungle Book) responded to the email and started asking me all sorts of fashion/garment manufacturing questions. I had no idea what he was talking about. I knew absolutely nothing about fashion so I was completely lost.So, I just told him “Baloo I don’t know a single thing about fashion but I need to get a sample made, can you take this picture and pretend you were going to make a men’s romper sample for a 180lb, 6-foot man.”He emailed back and said “My friend, no problem. I make for you!” Two weeks later I had a sample. 😂The first sample we got was really, really bad. The material was really thin, the fit was way off and it felt cheaply made. However, we at least had something to work with. We measured the sample and then went shopping for better materials.imageThe picture above is of my brother wearing the first sample. This was actually the first picture taken of the product.I sent Baloo the material we were looking for and the new measurements. Within two weeks, we got the new samples and they were perfect! Baloo and I discussed MOQ (Minimum order quantity) pricing and once I was satisfied, I made a bulk order for 1 style with 4 different colors.The first order we purchased was for 1200 pieces 4 different styles.Describe the process of launching the business.At the time, none of us had any experience with fashion nor an inventory-related business, so we were like a chicken blindfolded running around when we launched.The first issue we had when creating our website was that we had no available product to take pictures of so we had to use our photoshop mock-ups to create the original site. The second issue was that we had no clear understanding of who our market was. No one had ever tried to sell a male romper before, so we had no idea who to even market to.Even though we had some things against us we did know how to create a business, market/advertise and how to create a well-designed website. For the website, we decided to use Shopify to power our e-commerce store and host our site. Shopify definitely has the best platform for merchants. To file our business LLC and to create a DBA, we used LEGALZOOM.We also filed for a trademark to protect the RomperJack name, to do this we used Trademarkia. To source the product and find credible manufacturers we used Alibaba.Once we finally finished building the site, we needed to run a live test to make sure everything was functioning correctly.. (keep in mind we had no product at this time, I believe the product was not supposed to arrive for about 35 more days). I published the website to test everything and 30 seconds after doing so, someone in San Francisco somehow found our brand new romper site and purchased a romper. NO JOKE!!! 30 seconds after launch, someone bought!!! We all freaked out, we didn’t even have anything to send him, lol. Long story short we had to email the customer to let him know what had happened and we promised him a free romper once we got our stock.The customer that bought the first romper gave us the idea to sell on pre-order because we knew that customers would still purchase pre-orders if no one else was selling rompers yet. So we officially launched the store on July 10, 2017 and on the first day, I remember we did about $1200 in sales. We were so stoked and have only continued to grow since then.Since launch, what has worked to attract and retain customers?Before Romperjack came to life, we were already running 2 online companies making us already extremely familiar with different online marketing tactics. However, we weren’t sure which ones would necessarily work better - which is where testing came in to play.When we first launched Romperjack, we had a huge advantage right off the bat which was having very very strong SEO, like page 1 spot #2 for our keywords. This was simply due to the fact that there were only 2 companies in the world at the time selling mens rompers - Us (Romperjack) and Romphim. Since this day, we have remained in the #2 spot.To build our initial traffic and to find an audience, we tested and utilized a ton of different marketing platforms… Facebook/Instagram, Snapchat, Pinterest, Ad roll (retargeting), Google Ad Words, Bing Ad Words, Reddit Ads, Outbrain, Influencer Marketing etc… Now, not all these platforms worked. In fact, some of them failed miserably.Over the past 2 years, we have simplified our marketing down to 4 keys things: I will break them down:Facebook and Instagram AdsWe use this platform to find new customers and to retarget current interested customers. Facebook ROAS is about 4.2X.In the beginning we casted a very wide net to find our target audience and as we got more and more sales we narrowed that audience down. Now we run lookalike campaigns based off our customer list.We also have a sales funnel setup to capture a customer at multiple stages. We run a ton of retargeting campaigns at different stages to finalize the sale.Google AdWordsWe use this platform for the mid-level funnel. People who find us through Google Ad Words by searching our key words means that they are seriously thinking about buying. We buy keywords like mens romper or male romper so when one puts that into google we pop up.AdRollThis does retargeting that is seen on 1000’s of websites. Retargeting is a way to show ads to customers that visited your site but did not purchase. It’s kind of like subliminal marketing, they see the ad and it reminds them, then later on they come to back to purchase. We have about a 12X ROAS with retargeting. This is super simple to setup, Adroll will even make the ad for you.The last thing we use is email marketing. We build email lists of interested customers by offering them something when they subscribe. These lists build over time and with the right campaign we can get these customers to convert quite well.All in all, Romperjack has about 45k visitors to its website every month. This number continues to grow and grow as more and more customers learn about our products and mission.How are you doing today and what does the future look like?Today, Romperjack is doing great! So far, we have been growing by an average of 60% month to month in 2019 and things are looking great.Here are some notable analyticsMonthly Visitors: >40,0002.4% Conversion Rate15,000 Email Subscribers20,000 Instagram followers24% Return Customer RateWe have some really cool things planned for our future. Since we have now established a brand, we are excited to begin to offer other products other than just rompers. We just recently launched our first pair of mens shorts and have plans to launch mens overalls and nice button-up shirts. We also recently launched a womens overall brand called Romperjill that has already completely sold out.Our goal is to grow Romperjack into a recognizable global brand and to have its success continue to be carried on either by us (the founding team) or by a possible buyer in the future.Through starting the business, have you learned anything particularly helpful or advantageous?Over the last 2 years, we have learned so much from Romperjack - our first ecommerce business.The main takeaways from starting this company are that we learned how to define a proper audience, learned a ton about online marketing, how to deal with inventory, how to successfully source products from overseas, and most of all, the importance of establishing a brand rather than just a product.We have also had many hardships over the past 2 years. The 2 in particular: dealing with inventory and available cash to increase growth.Inventory has killed more companies than the plague. If you are familiar with the book The 80/20 Rule, you could clearly apply this rule to your different SKUs and see that there is a very true correlation.We quickly saw this with Romperjack when we made the huge mistake of launching way to many styles and assuming they would sell. Now we see that literally 80% of our sales come from only 20% of our products. So to combat this, we order a very low amount of new designs until they are proven high sellers and order a very large amount of the popular designs.Lack of capital is also startup killer. To grow, you always need capital. We were actually growing faster than we could afford, which in turn, actually slowed our growth in a sense. We still have this problem to date.We are growing anywhere between 60-100% month to month but we can’t afford to order enough product at that rate either because some SKU’s are still unsold or because our funding capital has already been spent the previous month. To combat this we take high credit lines with terrible terms that require quick payback. Unfortunately, this eats into our profit but it avoids us selling equity early on.What platform/tools do you use for your business?Sketch, Photoshop (and other Adobe Suite apps) for designSlack for communicationDropbox & Google Drive for file sharingTaxjar for sales taxKlaviyo for email marketingFacebook for customer chatsYotpo for customer reviewsShopify For e-commerceMarketing Platforms:Instagram/FacebookAdroll - retargetingGoogle Ad wordsReddit AdsWhat have been the most influential books, podcasts, or other resources?BooksThe One ThingHow to win friends and influence peopleThe 80/20 PrincipleFavorite PodcastHow I Built This with Guy RazAdvice for other entrepreneurs who want to get started or are just starting out?Always start small and lean. Prove the idea/concept - never just dive straight in. One of the best methods is to follow the Lean Startup method by Steve Blake. Also if you fail do it fast, most of the time you can see a business crashing before it sinks. “You wouldn’t try to repair a sinking ship in rough waters”Last but not least always start or launch something you actually enjoy doing otherwise you will just get bored and the probability of it failing is much higher.Watch for trends and act fast.Are you looking to hire for certain positions right now?No not at the moment, but maybe in the near future. A fun fact: every hire to date, other than the founding team, has been a stay-at-home mom/dad. Usually new parents who were in the workforce and just recently had a child. We feel like hiring stay-at-home dads and moms is a bit of a way for us to give back and to help support new parents.Where can we go to learn more?Romperjack.comEmail: hello@romperjack.comIf you have any questions or comments, drop a comment below!Liked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

[its-lifestyle]

Somewhere in Ara Damansara, the basement and ground floor of a three-storey shoplot bustles with energy and activity – this is after all the home of 20kg of live crickets.

These spindly bugs, found in gardens and fields everywhere – will live for six to eight weeks in the shoplot, before reaching their final destination – the palates of discerning Malaysian consumers eager to embrace a more planet-friendly source of protein.

The project is the brainchild of a Malaysian start-up company called Ento, founded by 26-year-old lawyer-turned-entrepreneur Kevin Wu Khai Woon.

Although it is still in its infancy, the enterprise is a timely one that is answering the resounding clarion call of sustainable agriculture.

Why eat bugs?

Entomophagy (the consumption of insects) has been around for centuries. According to the United Nations Food and Agricultural Organisation in its paper ‘Future prospects for food and food security’, there are at least 1,900 edible insects and approximately two billion people around the world who eat these creepy crawlies as part of their traditional diets.

People have been eating insects for centuries now.

This is exemplified by people in Thailand who eat deep-fried crispy beetles and locusts as street food and rural denizens in Borneo who munch on grasshoppers, cicadas and termites.

But it is only in recent years that insects have been touted as the food of the future, in line with growing concerns about the swelling global population.

By 2050, the human population is expected to be nine billion. In order to feed all these hungry mouths, current food production will need to double. Given that overfishing is rampant and 70% of agricultural land is used to breed livestock, a more planet-friendly solution is required, and all the signs are pointing towards insects.

Insects reputedly emit fewer greenhouse gases and require half as much food as chicken and pigs as well as significantly less land for rearing. Then there are the health benefits associated with insects – many of which are protein-rich and high in calcium, iron and zinc.

Edible insects have also become fashionable – Justin Timberlake served ants coated in black garlic at his 2018 album launch party while Angelina Jolie was seen frying up a meal of scorpions and other bugs in a BBC News video.

Crickets galore

For all these reasons and so many more, Wu was propelled to start Ento. “I came across an article about edible insects and was really fascinated by the idea of crickets for human consumption. As I did more research, I found out that crickets and other insects have a very good value proposition for the future,” he explains.

So with some money from his family, Wu rented a shoplot (he went to 20 different places before finding the right one), bought some crickets from a supplier who typically supplies to pet shops and with help from an experienced farm manager, started breeding the insects with the idea of turning them into snacks.

Ento crickets are kept in sanitised pens before being frozen and slow-roasted. Photo: Ento

Although Wu and his team now have their “recipe” down pat, he says getting the temperature, feed and other elements of cricket-breeding correct initially proved to be quite a challenge.

“It’s quite technical, there’s no blueprint on how to farm insects, because right now Malaysia lacks the expertise of having people working this field,” he says.

Consequently, it took Wu and his team about six months to perfect the means and methods of processing their crickets.

Ento crickets are housed in sanitised pens and fed commercial chicken feed, which is composed of corn, soybean and wheat. Once the crickets mature, their frass (poop) and other impurities are separated, and they are then placed in a deep-freezer for 12 hours, which is the most humane way of killing them.

“When we freeze them, they actually go into a really deep sleep, so it’s a bit like when they are in the wild and hibernate. We freeze them for at least 12 hours so they just sleep and don’t wake up again,” says Wu.

Wu started Ento because he has a passion for sustainability and believes in the future of insects as food.

After this, the crickets are slow-roasted at temperatures ranging between 140ºC to 160ºC for at least three hours until 80% of the moisture evaporates – this also effectively kills bacteria while preserving the insects’ nutritional value. Samples are then sent to a lab for lab testing, before being packed.

Wu says farming the crickets has proven very sustainable, as according to their data, crickets require 12 times less feed, 15 times less water and 14 times less land than conventional livestock farming.

“I’m very passionate about sustainability. As a millennial, I feel that it’s part of our DNA to want to see change and a better future. So we are trying to get people to think about how they define food and expand their horizons to see food and sustainability as something that is important,” he says.

Interestingly, Wu says Malaysia is the ideal breeding ground for crickets, because the insects actually thrive in heat and humidity.

“Malaysia has a competitive advantage, because the warm and humid climate is suitable for crickets, whereas our Canadian and American competitors have to pay for high heating costs. But for us, we can farm it locally at a lower cost and use our natural environment to our advantage,” he says.

The taste test

At the moment, Ento produces both cricket powder (priced at RM29.90 for 100g) as well as a range of whole roasted crickets in flavours like Korean kimchi, salted egg yolk and Texas barbecue, priced at RM19.90 for a 25g pack.

Each packet of roasted crickets is rich in protein – up to 60g of protein per 100g, which is much higher than the protein content of lean beef and chicken, which both clock in at under 40g. Data also shows that crickets contain 15% more iron than spinach and far more fibre than oatmeal.

“Those are some of the stats that people really like especially in a society where we are more health-conscious,” notes Wu.

Ento now makes a range of flavoured whole roasted crickets as well as cricket powder, all processed from local crickets.

Wu has tested his products at local artisanal bazaars like Riuh and says response has been better than expected, which shows that deep-rooted local squeamishness about eating insects might be – slowly – changing after all.

“Out of 10 people that you give crickets to, probably about two or three will not try it. Of the seven, there will be at least one or two who love our mission, vision and what we do. So at the moment, it’s still a fairly niche market, but I think, as with anything, over time, people’s perception will change,” he offers pragmatically.

Taste-wise, the crickets bear a passing similarity to fried ikan bilis and are crunchy, with a texture that dissolves easily on the palate. Of the flavouring agents, the salted egg yolk does the best job of adding a salty underbelly to the snack, while the Korean kimchi is the snack to order if you’re after more fiery critters.

The only downside to eating the crickets is you might find shrapnel in the form of disengaged legs, wings and other body parts getting trapped in the crevices between your teeth. So be forearmed with a glass of water to swill your mouth out after feasting on these little bugs.

Buzzing future

Although Ento has only been in business for a few months, demand has been overwhelming. Wu’s team is operating on a backlog of orders and they are already looking at expanding.

“We produce about 20kg per month, which isn’t very much but we are projected to double or triple that within the next two or three months. And demand has been very good, because everything that we grow, sells,” notes Wu.

Eventually, Wu is looking at moving the business to a one-acre facility to expand output to 2.5 tonnes, a move that he hopes will propel them into the competitive international business-to-business market.

“We’re trying to compete with major players in Canada and America and I think we have an advantage, because our prices are 20% to 30% lower than others,” he says.

In the future, Wu is hoping to feed the crickets locally-grown mulberry leaves, which will lower costs as well as make the brand even more environmentally-friendly. There are also plans to introduce mealworms and silkworms to Ento’s insect stable.

“This will happen when we have the scale and our own land, and are able to work on different methods. Then we’ll take it a step further and supply to international markets,” says Wu.

from Food – Star2.com http://bit.ly/2ULafxg

[appmarketingsolutions]

A Free Marketing Template For Apps That Really Works

Back in the golden days of the early Google Playstore, you could publish even a mediocre app and it was guaranteed to get downloads.

Unfortunately, this is no longer the case.

The market has matured to the point where big budgets are used to push apps extremely fast to certain rankings in the Playstore and purely relying on organic growth by uploading your app without any marketing at all is usually met with “crickets”, as many new app developers state.

However, that’s not to say that getting downloads isn’t impossible – it just takes a good understanding of how the Playstore actually works (as opposed to how people think it works).

You’ll find many articles online with very general advice like “make a good app” and “let people know about your app”.

Both statements are true and should be the foundation for your success.

However, often there is very little actionable advice in posts about android app marketing.

In this guide, I aim to tell you strategies that have been proven to get downloads – for big teams of developers and for indies alike, without all the extra fluff that comes with people trying to sell you something.

By the end of this guide, you should have a formidable marketing strategy that will definitely help you get more downloads.

One important thing to note is that different strategies work for different apps, and also depend on the things that you’re already familiar with.

Therefore, it is important that you tailor parts of this guide to your own strategy.

Let’s start.

Where To Start With Your App Marketing

Do these first.

Step 1: Start With The ‘Who’ – The App User Persona

Something that’s often missed by new developers and inexperienced ones is that they don’t realize that marketing starts before you even start the app.

Your app should have a clearly defined target user in mind – ideally, when you make the app, it should be solving a problem that you yourself have.

A common pitfall is that would-be-entrepreneurs create solutions for problems that don’t exist and think it’ll be met with fanfare.

Think about who your target EXACTLY is, and then figure out what problem you’re trying to solve.

Udacity and Google made a great video showing exactly how a persona can be defined

    Step 2: Market Research – Why Competition Is A Good Thing

Are there a lot of apps in the App Store that do a similar thing to what you plan to do?

There are two ways to look at this: You’re going to be up against a LOT of competition, making it harder for your app to stand out… OR you could be more optimistic and say that if there are competitors, there must be people that want the thing you aim to make.

The first step to understanding market research is to understand what’s currently popular.

Google provides you with a free means of doing this already: just look at the top charts of the Playstore. One caveat to this is that you have to be careful when apps are published by big publishers such as Ketchapp and Voodoo.

These big companies already have apps that have a HUGE number of users, and so they simply need to send out a push notification to their pre-existing apps saying “would you like to try our new App?” and get enormous amounts of downloads.

Push Notifications can help you in other ways as well, check out this post.

Thus, apps that are in the Top Charts that are published by big companies sometimes DON’T indicate an app that everybody wants, but simply an app that has a lot of marketing muscle behind it.

Try looking further down in the Playstore charts and then you’ll start to see more apps that arise for reasons other than lots of marketing dollars being thrown towards them.

  In the picture above (of the Top Charts but lower down in the rankings), the apps highlighted in red are apps that I think have gotten there due to having a lot of users that want these apps in combination with good marketing by whoever made the apps.

Apps in blue are ones that I think got there by using celebrity power (e.g. getting a celebrity with 10mil+ followers to tweet/ promote the app).

This is called social media influencer marketing. You can find out how you can use it to generate up to 650% ROI here.

The apps in orange are reskinned apps of a particularly popular 1 app called ‘White Tiles’, which means that they are essentially clones of the original app but published by other developers.

Reskins have been around for a few years now, becoming popularised by the idea that making many cheap apps is less risky than making one good app.

Many developers saw that they could make a lot of money from doing this – just search for “2048” and see how many clones exist.

The main point of this exercise is to make something that people actually want.

Whilst looking at the Top Charts is the quickest way to see what’s working, the way to confirm what people want lies outside of the Playstore…

3. Validating your market

To see whether someone out there will buy or download your app, you need to know if they say they will or have downloaded similar apps in the past.

Games

To validate your market for when you make a game, in addition to looking at the Playstore, you should check for whether those types of games are popular on online websites like miniclip.com, kongregate.com, armorgames.com, and y8.com.

You’ll be able to tell simply by the number of plays on each game – any online with >1mil plays is likely to be a hit, so analyzing those games (and what made them popular) might give you the key to making something that drives a ton of downloads.

Better yet, if you have a cross-platform game that works on the web (e.g. a game made with the Unity game engine), you should upload your game to different online game websites with a button that leads to your game on the Playstore.

This is a method I’ve used for one of my apps and you get continuous and free traffic for your games basically forever.

In my case, I found that the most downloads I got came from the game I uploaded to y8.com.

In addition, other websites will also pick up your game and give you even more downloads on top of that.

If you wanted to track which downloads come from where, then when you make the button in the game that leads to the app store download page, you could use a free shortened link from bit.ly to track exactly how many clicks and from what sources your downloads come from.

There are more robust analytics services (e.g. Google Analytics, TUNE or Adjust) but using the link from bit.ly will only take you about 2-3 minutes at most to set up.

I’ve found this technique works best when the game you’re selling on the Playstore is free and is monetized by ads, although some developers like Otto-Ville Ojala use this strategy for their paid apps (with many of his apps standing in the Top Charts for years).

Non-games

Your best bet for non-games involves validating your market by looking at what your target user already likes, or talking with them directly.

In both these cases, the easiest way to get started is by using reddit.com.

To see what users like, you can:

1. do a search to see if there’s a thread with a lot of upvotes for the thing you’re intending to make.

  2. look at what those users already like…

For example, let’s say we’re creating an app for people who like fitness.

Go to https://www.reddit.com/r/Fitness/top/ and you’ll find this:

Both

It is a useful practice to also check to see whether what you’re making satisfies the need of a growing market.

This applies not just to apps, but to anything you do as an entrepreneur.

You can understand markets to be one of three things: 1. fads, 2. dying, or 3. growing.

You are aiming for the third:

  An effective and free way to check this is to look at Google Trends.

A fad is a trend that rises to immense popularity for a short-lived time, and then disappears shortly after:

  A dying trend is just as the name implies:

    A growing market is one with slow but continuous growth:

    ‘Niche-ing down’

One very brief general principle is that if you’re trying to fight in an especially competitive market, you should aim for niches rather than mass market adoption.

A niche is simply a specialized interest with fewer consumers but therefore less competition.

Find that e-fashion simply has too much competition?

Then an example of a potentially lucrative niche (based on the above trend analysis) would be “anime T-shirts”.

You can further niche down to make your life even easier e.g. go for a specific anime and make “One Punch Man T-shirts”. Some entrepreneurs would say that aiming for big markets has the pro that if you even perform quite mediocrely, you’ll still get downloads/consumers. However, for apps, I’d say aiming for niches is your best bet at having an app that will continue to be downloaded for a long time as your app is unlikely to be displaced by another competitor’s app.

How To Market Your App

Your battle plan for marketing your app should involve three main categories:

1. Pre-launch 2. Launch 3. Post-launch

Pre-launch marketing is often overlooked and only launch/post-launch marketing strategies are looked at, when someone new comes into the app scene.

Don’t make this mistake.

The most vital thing about how app rankings work is that they tend to work on the velocity of downloads that you get.

This simply means that the more people that download your app within a short period of time, the higher it gets pushed app in the rankings. Not only does it make it more likely that you hit the Top Charts, but it also makes your app appear first before other apps when users search the App Store using keywords. There are other factors that come into your app store ranking, including positive reviews (4-5 star) and your app retention (i.e. how long they use the app for/how often). However, it’s intuitive that grabbing a lot of downloads quickly will make your app rise to the top.

1. Pre-launch

Make a website landingpage for your app.

Collect email addresses on this splash page.

There are many ways to do this: examples include running ads on Facebook, posting articles to Reddit, answering questions on Quora with a link to your landing page, posting articles to Medium, or getting family and friends to check it out.

Anything that gets you views onto your page will work. • For the sake of time and cost, create a landing page at launchrock.com rather than spending a lot on buying your own server/website (unless you happen to have one already). • If you’re aiming for something fancier, however, you may consider something like leadpages.net or a custom WordPress website. Lead Pages has the advantage that you can see the percentage of people who actually give you their email address. • These early addresses are important because these are people anticipating the launch.

They will probably be the ones to leave you positive reviews and even 50 emails will make a big difference.

• Reach out to developers in your niche to see if you can launch an advertisement with them in the first week.

Most developers would be happy to show your ad for a short while, for a price.

This price is up to you, but it should be cheaper than it would cost to show your advertisement through an advertisement network such as ChartBoost or AppLovin.

• A press/product page is vital.

The explanation is simple: make it easy for people to write about your app.

You should upload somewhere: • A folder with screenshots and logo.

Make sure these are high resolution and good quality pictures.

You should upload color variations and vectorized versions of your pictures where possible.

• A concise description of why your app is the bee’s knees.

Keep it brief and focus on why people get from your app rather than what your app does.

Make sure that it is written in third-person so that it becomes much easier for a journalist to copy-paste it into an article.

• Put it in an easy and prominent place for people to find.

• One quick way for developers to quickly upload a well-laid out press page is dopresskit.com, which was created using the feedback of journalists and developers and allows you to make press page in 60 minutes.

It is also compatible with Google Analytics and Promoter.

You can see an example of a page made with PressKit() here.

• Speaking of Promoter, you can use it for tracking press mentions and distributing promotion codes for your games.

• Localize your app descriptions and screenshots for different languages.

There are 28 regions in the App Store and each country has its own playstore.

By uploading your app in different languages, you expose your app to the people who speak those languages.

You can use upwork.com or even fiverr.com to find translators for your app for a reasonable price.

Some developers like Gonzalo Juarez, co-founder of eTips, say this increased their downloads by about 200%;

another developer said that it increased their downloads by 1000%!

So do not underestimate the power of having your app in the right language.

• Understand and apply App Store Optimisation (ASO): ASO is to the App Store as SEO is to Google.

There are loads of articles/videos online that show you how to do ASO properly.

Most developers tend to use the free service SensorTower, who themselves have written a huge and detailed course about it.

Rather than talk about it here superficially, you should go read their stuff as you’ll learn a lot more about it.

Note that some marketers mistakenly attribute all their success to ASO, when the reality is that ASO still cannot “make a pile of crap smell like perfume”.

In other words, your app will need to be decently good before ASO will have any considerable effect on your rankings.

• As part of ASO, make sure your screenshots and icons pop and shine. To know what works, simply look at the icons and screenshots of apps in the Top Charts and mimic their screenshot styles and ad copy.

Chances are they’ve spent a large number of marketing dollars on getting this right and A/B testing them, so you can borrow their styles for good results.

It is important post-launch to analyze what gets more conversions and what doesn’t.

• When you’re building your app, you can post on Fridays with the hashtag #feedbackfriday to this Facebook group and get people’s opinions on 3 which icon/screenshot they think is best, to find out what people like before you put it on the store.

The App Entrepreneurs and Marketers Group is, in my opinion, probably the biggest and best 3 Facebook group out there for people starting out in their App journey and those who even have a lot of experience with it.

The App community is kinda small, so you’ll see a lot of big names pop up here in this group.

Here’s an example of an A/B test where I got ~20 comments:

• Preliminary A/B testing: whilst comments are good, statistical proof carries much more weight in gold.

Run a Google AdWords campaign with a few different headlines and descriptions to see which ones garner the most clicks and convert the best.

You will probably only need about $10-20 to see which copy performs well.

A Facebook ads campaign is an alternative option, although Google AdWords mimics more closely the way users search for apps on the store – by keywords.

Be sure to send the Google Adwords ads to your landing page so that you can start to collect a few email addresses and hit two birds with one stone, too.

• Incentivised viral competitions: used in conjunction with a social media campaign (e.g. via Facebook or Instagram), you can generate a “viral” ad campaign by simply making it a competition – for example, “get 2 friends to sign up to [x] and be in the running to win this piece of jewellery”.

Choose something inexpensive but desirable as you will need to spend a little bit of money to pay for the actual advertisement itself, too.

This is an effective way of making your marketing money go far.

• There are a huge number of other ways to get downloads and I’ve just listed a few.

The best book I can recommend on this topic is Traction, an outstanding book on how to grow startups and how to get users/ downloads for your product.

• Collect the emails journalists and influencers in your app’s industry.

This is in preparation for a PR campaign when you launch your app.

You should start to reply to their tweets on Twitter and comment on their posts, so that when you randomly cold email them later, they recognize your name and are a little warmer to you than a complete stranger.

If you have time, being genuine friends with a journalist/influencer is best; if you don’t, at least having your name registered in their minds is a plus.

Real friendships take a long time to build, a lot of effort, and – most of all – good intentions.

If you’re just getting a journalist to write about your app for you when you need them to, they can smell your intent from a mile away. Don’t be sleazy.

Just be a good person, help people out generously, and good things will follow.

• Start getting followers on social media early.

Any social media is good social media.

Again, running incentivized viral competitions is probably the easiest way to achieve likes/follows/etc., but each individual social media channel has its own nuances.

• Test a beta product with your target audience.

By listening to the feedback from your very first users, you can iron out bugs and also implement features that your audience really loves.

In addition, provide these early adopters with a means to share the word about your app.

• Do some review mining.

By looking at what people review on your competitor’s apps, you’ll be able to target their exact needs in your screenshots/title/app itself.

As one developer puts it, “review mining…is a goldmine for keyword research”.

• Integrate analytics into your app early.

This can be either Google Analytics, Flurry, Facebook Insights, or a myriad of other app analytics platforms – it doesn’t matter.

What matters is that you know what your users are doing, whether they’re even going into the parts of the app you want them to go to, and how long they spend in the app. Both retention and positive reviews do have an impact on app ranking.

• Integrate push notifications into the app.

A free service like PushWoosh or Parse will do the trick.

This not only allows you to engage current users but also gives you a platform from which to cross-promote future apps.

• Upload your app to preapps.com.

It allows you to get people beta testing your app and giving you advice before you officially launch.

Won’t elaborate on this too much but it is a must.

• Be very aware of what your competitors are doing.

Make a list of which apps you want to beat for certain keywords.

You can then use AppAnnie.com to see what keywords they rank for and see if you can topple them.

Here an example of what this looks like for one photography app:

2. Launch

• Mail the journalists/influencers you collected in your pre-launch marketing. • Journalists and influencers are cold-emailed all the time, so make sure you have something that

1. is customized to that particular journalist/ influencer,

2. has a hook,

3. has social proof,

4. makes it super easy for them to click on it,

5. it’s short and sweet.

An example of a good cold email would be:

Hi John, [CUSTOMISED] I loved your article about your sleep hacks, tried it for myself, and I now feel very refreshed! I’m contacting you because of my app SleepTight [NEED SOME KIND OF HOOK] uses a scientifically proven method to make you feel refreshed after only 15 minutes of sleep. [SOCIAL PROOF AS WELL] Tim Ferriss says that he uses it every day without fail, too. [PUNCHLINE THAT ALLOWS THE REPORTER TO SAY YES/NO EASILY] Would you like to try our beta? Here is a video preview of our app for you to look at. [insert YouTube video here of your app preview] Let me know what you think, Sam

• Never write too much in your first email.

Journalists and influencers are busy people.

• If you must list in the individual features of your app, do so in bullet points that are spaced out properly.

• Use BananaTag or Streak in Gmail to track whether your email has even been opened or not, and then experiment with different subject headlines to see which headlines get more people to open.

• Fire off your cross promotion now.

Again, with all the developers you hopefully contacted in the pre-launch stages, make sure that the ads in their apps (that advertise your app) are running.

In addition, if you have any other apps in the store that use advertisements, cross-promote them towards your app.

Free services like ChartBoost allow you to do this tremendously easily.

• There’s a free cross-promotion service, TappX, that allows you to cross promote with other indie developers for free.

The team behind it is really smart so it’s definitely worth checking out.

• Work out your pricing strategy.

If you release a game as initially paid and then make it free later, you get an instant bump in traffic.

This has happened of almost every one of my apps.

If you have a free app, then make it paid, and then make it free again a while later, often people experience that their app tends to get consistently more downloads.

• Some say that this garners as much as 100K downloads, but in my experience, it just tends to be proportional to how many downloads you receive in the paid version.

For example, 5 paid downloads per week might be equivalent to 2000 free downloads per week.

• In some cases, if you create something that has perfect product-market fit (i.e. consumers really love your product and need it), you might make your app go viral.

The developer of 7 Minutes Workout is the perfect example of this – whilst initially getting some paid downloads, his downloads skyrocketed to 216,718 downloads in 3 days after he made his app free.

His article, “How I got 2.3 million app downloads (without spending a cent on marketing)” is an extremely good one and a must-read for anyone.

• If your app is big enough, you should be able to amplify the effect of a discount by reaching out to journalists at different sites that review apps.

• You may choose to complement your campaign with a ‘FreeAppOfTheDay’ promotion.

These are promotions on other apps such as AppoDay that usually garner thousands of downloads and often get you into the top charts quite easily, if only temporarily. They tend to cost a few thousand dollars, however.

In addition, whilst you get a lot of downloads, user quality can be poor on different services (e.g. the user doesn’t even use your app or they don’t buy anything from within it).

• Create threads on forums about your app.

TouchArcade, MacRumors, TUAW…the more you post to forums, the more views you get.

Try not to be too spammy when you do it; you could even leave a link to your app in your forum signature and post on really popular forums for a small boost in downloads.

• Give out promo codes as part of competitions on Reddit.

Redditors hate marketers but love free stuff.

Reddit promotion guarantees you at least a few hundred, if not thousand, views for your app (depending on the popularity of the subreddit you post to).

• Send out a press release.

You should send out a press release on the morning of the launch.

Use PRMac’s extended service, as this gets a lot of visibility in front of the press and is inexpensive ($20).

• Get as many reviews as possible.

Ask family and friends.

The initial “social proof” of having positive reviews does help your app a lot.

Try not to buy reviews as Google isn’t dumb and can detect when there’s an abnormally high number of reviews for an app; this can get both your app and developer account banned.

More Android App Installs

3. Post-Launch

I should mention that apps – if left alone and are not viral in nature – tend to have a big initial rise in downloads and afterward a long-tail that varies in height.

If you actively try to use burst campaigns for your app (i.e. generate lots of downloads in short periods of time), you may be able to keep it in the Top Charts consistently.

This does, however, require at least a few hundred dollars worths of money to achieve and some skill/experience – the best way to learn is to try it out for yourself, here.

If you work consistently on ASO (especially long-tail keywords), research competitors appropriately, create something with a good product-market fit, listen to your customers and what they want, you will do well in the long run.

Conclusion and further reading

If you execute all of these strategies well, you will market your app successfully.

Like any industry, the app industry is always changing.

The best thing you can do to improve your marketing is 1. to work at it, 2. to further your knowledge. Following this document is one way to market your apps well and guarantee an increase in downloads.

However, you should also listen to the advice of other successful experts and see what works for you.

Here is a list of selected must-read/listens among my favorites:

7 Minute Workout’s marketing strategy 

Steve Young’s podcast at https://itunes.apple.com/us/podcast/appmarketing-design-tips/id643216602?mt=2

Apptamin blog – http://www.apptamin.com/blog/

Traction – http://www.amazon.com/Traction-Startup-Guide-GettingCustomers/dp/0976339609

SensorTower blog – https://sensortower.com/blog

AppAnnie’s Market Insights – https://www.appannie.com/indexes/all-stores/report/

The post The Complete Step By Step Guide To Successful Android App Marketing appeared first on richtech solutions.

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Shilpa Shetty Kundra’s complete style evolution

1/102 Shilpa Shetty Kundra, January 2006

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Shilpa Shetty Kundra, March 2006

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Shilpa Shetty Kundra, May 2006

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Shilpa Shetty Kundra, May 2006

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Shilpa Shetty Kundra, July 2006

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Raj Kundra and Shilpa Shetty Kundra, November 2009

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Raj Kundra and Shilpa Shetty Kundra, November 2009

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Shilpa Shetty Kundra, January 2010

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Shilpa Shetty Kundra, Raj Kundra and Viaan Raj Kundra, February 2012

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Shilpa Shetty Kundra, Raj Kundra and Viaan Raj Kundra, May 2012

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Shilpa Shetty Kundra, January 2013

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Shilpa Shetty Kundra, March 2013

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Shilpa Shetty Kundra, March 2013

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Shilpa Shetty Kundra, March 2013

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Shilpa Shetty Kundra, March 2013

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Shilpa Shetty Kundra, April 2013

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Shilpa Shetty Kundra, April 2013

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Shilpa Shetty Kundra and Raj Kundra, August 2013

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Shilpa Shetty Kundra, November 2013

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Shilpa Shetty Kundra, November 2013

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Shilpa Shetty Kundra, December 2013

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Shilpa Shetty Kundra, December 2013

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Shilpa Shetty Kundra, December 2013

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Shilpa Shetty Kundra, January 2014

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Shilpa Shetty Kundra, January 2014

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Shilpa Shetty Kundra, January 2014

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Shilpa Shetty Kundra, March 2014

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Shilpa Shetty Kundra, March 2014

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Shilpa Shetty Kundra, May 2014

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Shilpa Shetty Kundra, July 2014

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Shilpa Shetty Kundra, August 2014

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Shilpa Shetty Kundra, November 2014

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Shilpa Shetty Kundra, January 2015

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Shilpa Shetty Kundra, February 2015

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Raj Kundra and Shilpa Shetty Kundra, March 2015

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Raj Kundra and Shilpa Shetty Kundra, April 2015

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Shilpa Shetty Kundra, April 2015

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Shilpa Shetty Kundra, July 2015

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Shilpa Shetty Kundra, October 2015

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Shilpa Shetty Kundra, November 2015

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Shilpa Shetty Kundra, December 2015

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Shilpa Shetty Kundra, February 2016

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Shilpa Shetty Kundra, February 2016

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Shilpa Shetty Kundra, June 2016

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Shilpa Shetty Kundra, June 2016

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Shilpa Shetty Kundra with friends, July 2016

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Shilpa Shetty Kundra, August 2016

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Shilpa Shetty Kundra, August 2016

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Shilpa Shetty Kundra, August 2016

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Shilpa Shetty Kundra, August 2016

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Shilpa Shetty Kundra, August 2016

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Shilpa Shetty Kundra, September 2016

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Shilpa Shetty Kundra, October 2016

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Shilpa Shetty Kundra, October 2016

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Shilpa Shetty Kundra, October 2016

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Viaan Raj Kundra and Shilpa Shetty Kundra, October 2016

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Shilpa Shetty Kundra, October 2016

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Shilpa Shetty Kundra, November 2016

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Shilpa Shetty Kundra, November 2016

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Shilpa Shetty Kundra, December 2016

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Shilpa Shetty Kundra, December 2016

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Shilpa Shetty Kundra, January 2017

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Shilpa Shetty Kundra, January 2017

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Shilpa Shetty Kundra, Febraury 2017

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Shilpa Shetty Kundra, March 2017

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Shilpa Shetty Kundra, March 2017

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Shilpa Shetty Kundra, March 2017

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Raj Kundra and Shilpa Shetty Kundra, March 2017

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Shilpa Shetty Kundra, March 2017

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Shilpa Shetty Kundra, March 2017

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Shilpa Shetty Kundra, April 2017

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Shilpa Shetty Kundra, April 2017

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Shilpa Shetty Kundra, April 2017

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Shilpa Shetty Kundra, May 2017

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Shilpa Shetty Kundra, May 2017

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Shilpa Shetty Kundra, May 2017

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Shilpa Shetty Kundra, May 2017

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Shilpa Shetty Kundra, May 2017

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Shilpa Shetty Kundra, June 2017

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Shilpa Shetty Kundra, June 2017

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Shilpa Shetty Kundra, June 2017

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Shamita Shetty and Shilpa Shetty Kundra, July 2017

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Shilpa Shetty Kundra, July 2017

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Shilpa Shetty Kundra, July 2017

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Shilpa Shetty Kundra, August 2017

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Shilpa Shetty Kundra, August 2017

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Shilpa Shetty Kundra, August 2017

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Shilpa Shetty Kundra, August 2017

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Shilpa Shetty Kundra, August 2017

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Shilpa Shetty Kundra, August 2017

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Shilpa Shetty Kundra, August 2017

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Viaan Kundra and Shilpa Shetty Kundra, September 2017

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42 going on 22, actor, entrepreneur and fitness enthusiast, Shilpa Shetty Kundra’s frozen-in-time looks are envy inspiring. Add to that a physique that can put most millennials to shame and a joie de vivre that’s almost infectious, and you’ll know why Shetty Kundra continues to remain relevant even 24 years after her Bollywood debut.

The actor followed up her 1993 debut Baazigar with the equally popular film Main Khiladi Tu Anari the following year. Though the real turning point in her acting career came with the 2000 hit Dhadkan, her victory in the British reality television series Celebrity Big Brother 5 in 2007 catapulted her to international fame. Her love for the reality TV format continues, as Shetty Kundra has appeared as a judge on a spate of dance shows over the years. But Shetty Kundra has been more active in indulging her entrepreneurial side lately—she is the part owner of the Indian Premier League franchise cricket team Rajasthan Royals with her husband Raj Kundra, co-owns spa chain Iosis, has penned The Great Indian Diet as well as launched her yoga DVD. And then there is her Instagram page—from her ‘Sunday Binge’ videos (which even Alia Bhatt claims she keeps track of) to her #ShilpaKaMantra fitness and diet tips, she has firmly secured her place as a fitness influencer.

Style files Shilpa Shetty Kundra has the knack of owning just about any look, something she has used to her advantage over the years. After all, not many would have succeeded in pulling off all the bling, daring cutouts and necklines, figure-hugging silhouettes and in-your-face logos that Shetty Kundra did in her earlier days.

As far as traditional wear is concerned, the actor has been an unwavering Tarun Tahiliani and Manish Malhotra loyalist from the beginning. She got engaged in a sari by Malhotra, while Tahiliani specially designed her wedding wardrobe in 2009.

The evolution The time after her wedding saw a change in her sartorial sensibility. The leopard prints, Hervé Léger bandage dresses and halter blouses made way for tailored separates and an overall polished repertoire.

The second decade of the millennium had Shetty Kundra gravitate towards sheath dresses, solid colours, smart blouses, well-fit jeans, blazers and luxe separates (her look in a Meher & Riddhima top with black Pankaj & Nidhi pants particularly stands out). Today, her style is all about power dressing—clean and fuss-free, yet completely capable of turning every head in the room. Now wonder then that she is drawn to pantsuits by the likes of Manika Nanda, Nikhil Thampi and Namrata Joshipura, so often.

Being the trendsetter that she is, Shetty Kundra was paving the way with her maternity style way back in 2012 with her pregnancy wardrobe of comfortable and flattering maxi dresses, anarkalis, and kurtas and palazzo sets. Post pregnancy, Shetty Kundra’s appearances were punctuated with a spate of sophisticated fashion choices. From head-to-toe white, and chic skirt and blouse pairings to jumpsuits and jeans layered with blazers, motherhood gave the actor’s style an exceedingly elegant update. But make no mistake—she still continues to pull out that bold, cutout number for the red carpet every once in a while just to remind everyone what #BodyGoals really look like.

Kundra’s off-duty looks is all about an ‘I woke up like this’ brand of effortlessness. Whether she’s grabbing lunch with her family in a blue shift paired with a Goyard bag, catching a flight or movie in cropped denims and a tee, or dining with her friends in a white top, distressed denims and the latest Chanel Gabrielle bag, she does so without breaking the proverbial sweat.

The actor’s taste in high street brands has evolved from River Island, Whistles, and Reiss, to & Other Stories, Sandro, and Maje, while all those couture lehengas and saris are now balanced by several contemporary pieces by Masaba. One look at her roster of outfits and it’s clear that she has mastered the art of mixing high street with luxury labels—such as the time she wore a French Connection top with a jacquard Dolce & Gabbana mini skirt. But Shetty Kundra can pair fancy with fancier with equal ease too. Remember the lace Dolce & Gabbana dress she once wore with a traffic-stopping Bulgari Serpenti necklace?

After all, if those rock-sized solitaires and army of Birkins are anything to go by, then Shilpa Shetty Kundra sure knows a thing (or many) about the investment pieces. You’ll be hard-pressed to find her without the company of an It-bag—be it a classic Chanel, or a quirky Charlotte Olympia or Anya Hindmarch. And then there’s her gasp-worthy collection of jewellery… we’re calling dibs on those Chanel brooches!

Scroll through our slideshow for a closer look.

The post Shilpa Shetty Kundra’s complete style evolution appeared first on VOGUE India.

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Life in Gurudwara to IPL success, Rishabh Pant’s story of big sacrifices

This week as Rishabh Pant did a Virat Kohli, he raised millions of hopes that he might move on to emulate the India skipper.

(Study | Rishabh Pant’s brave knock the highlight of RCB vs DD IPL 2017 T20 clash)

Like Rishabh, Kohli too had triumphed over the loss of his father at the day of an in shape and went directly to play an important knock for Delhi in Ranji Trophy a decade back.

On Saturday night time, two days after cremating his father, Rishabh made fifty-seven for Delhi Daredevils even though in a dropping reason.

The ones close to Rishabh say that the selection to hurry

To  Bangalore turned into hard to make no longer most effective due to his father’s death but additionally due to his ailing mom.

His mom had gone through a primary surgical operation only a few days back and Rishabh, while identifying whether to play the Bangalore game or bypass it, finally took the difficult choice on his very own.

Devender Sharma, who has coached him at Sonnet, and had attended the cremation, says, “His maternal grandfather took him aside and requested him if he wanted to play. He answered he’ll play.”

Sonnet head teachers Tarak Sinha says, “I instructed him to head beforehand and play. We recommended him to play. What’s took place has passed off, I advised him.”

Rishabh had got the news overdue at night after which drove down to Roorkee from Delhi

Attaining there inside the morning. The morning after the day the last rites have been accomplished, he started out for Delhi at eight, then took a flight to Bangalore and attended the nets inside the nighttime.

His franchise had given him the option to take a day off. “We simply didn’t have the braveness to mention whatever to him, however, we informed him to take something time he desired. In the end, it’s miles a =”hide”>huge=”tipsBox”> loss in a single’s existence,” stated DD’s Hemant Dua.

Whilst Rishabh’s dad Rajendra had remaining visited the Sonnet Academy, in which he practices, he become happy with the progress.

How to Get the Winning Edge in Work, Play, and Life

  Do you experience on top of things of your existence? Do you spot exchange as a project in preference to a risk? Are you resilient, hardy and tough? In quick, a survivor? If you doubt it, examine the thrilling outcomes of an 8 12 months research study to find out how to stay on the pinnacle of anything demanding situations lifestyles hurls at you!

What does it take to continue to exist?

Only the strong live to tell the tale so it is been stated and few might dispute. But what does it take to be robust? A heart that might not cease? An extended lineage of “die tough”? A robust constitution?

Survivors share three unique personality trends.

Sincerely, the one’s elements can assist. But in these days of relentless emotional and mental pressures – while stress is blamed for each malady from persistent despair to most cancers, ulcers to heart disorder, these emerge some new energy factors. According to research at the University of Chicago by way of psychologist Suzanne Ouellette Kobasa and pals, survivors percentage 3 specific character traits that appear to manage to pay for them a excessive diploma of stress resistance: they are dedicated to what they do; they sense in control of their lives; and that they see alternate as a venture in preference to a hazard.

“It allows explaining why on government gets severe headaches or plan in his chest, whilst his office neighbor whether the identical pressures in best fitness, ” Dr. Kobasa says.

What follows is an account of Dr. Kobassa’s extraordinary new studies, what precipitated it and what it approach you.

The fatalist’s view of stress dates from the 1950’s when many researchers commenced searching for links between it and illness. For 2 many years, they explored and pessimistic notion that the more frequent and severe the strain for your existence, the greater your threat of having unwell.

In a single traditional examine, researchers interviewed a group of medical institution sufferers, in remedy for the whole lot from melancholy to heart attack, and asked them about stress reviews within the past three years. these hospitalized humans had, it turned out, been under extra pressure than a comparable group of healthy human beings.

What number of worrying activities have you ever experienced within the remaining six months?

In every other, better designed observe, scientific researchers gave human beings a questionnaire to fill out at the same time as they were still healthful. They requested approximately worrying events within the preceding six months, after which waited to see whether or not those who’d had a difficult half yr might broaden extra signs.

They did. Folks that scored inside the upper 1/3 of the stress scale had nearly ninety percentage extra contamination within the first month of the follow-up length than did those scoring in lowest 0.33 of the dimensions. And the high strain group stayed bodily sicker over the subsequent five months of the look at.

IPL Cricket League – A True Reflection of T20 Cricket

Come April, and filmmakers right away choose up their toes and begin looking for the cowl. In recent times there’s a brand new fashion within the leisure enterprise. This industry, which normally was uniform at some point of the 12 months, has started out to see seasonal traits. No movie maker ever schedules the release of his movie inside the months of April and might. Ad makers everywhere in the global see this season as the finding out length of their employer’s achievement. Entrepreneurs all around the global give you thrilling topics for these two months.

The entire united states seem to get bothered by means of a deadly virus that takes over their minds and hearts – The IPL Cricket League. The Indian Most fulfilling League is presently the various most awaited activities of the year. It’s far viewed by over 1000000000 humans international, 70% of that’s anticipated to be from India and Pakistan alone. It is a deal with for all cricket enthusiasts; a pageant of all sorts for Marketers, and big, big business for the BCCI.

It all started while T20 cricket began getting popular.

At the beginning started by the English and Welsh cricketing boards as an attempt to carry lower back crowds to stadiums and to woo again advertisers, this new form of cricket has become a brand new range. Kapil Dev, within the yr 2007 evolved the Indian Cricket League that blended the T20 layout of cricket with the ECU concept of leagues or groups of a blended nature, with players from distinctive international locations mixed collectively.

The idea changed into bound to be a massive fulfillment, however, Kapil Dev’s dreams were destroyed via the BCCI. They branded the ICL as a rogue enterprise and refused to offer it any recognition. Politics too but could not defeat this terrific idea, which became met by means of a large response from visitors everywhere in the world.

The BCCI then launched its very own version of league matches within the T20 layout and branded it the Indian Superior League or the IPL. IPL become then advertised fabulously by using its then chairman, Mr. Lalit Modi. It became the first carrying event that became carried over directly to YouTube, which took its attain to visitors all around the world. It was launched inside the 12 months 2008, with incredible fanfare.

What’s Your Story? How To Create and Turn Your Business Story Into Profits

Let me ask you… What’s your tale?

I mean…

Do you and your business have a story? How did you get to wherein you’re and why did you create the enterprise you have?

We get so used to all of the “guru’s” and others preaching to us that no person cares about you and handiest is interested by themselves.

This could be actual to a point. We’re going to get to shopping for triggers and selling your blessings like a pro later, but for now…

Let’s dive into growing your tale.

Here’s some thing I discovered thrilling and you could too…

I was looking at Google analytics on one of my web sites (basically web page views, what human beings looked at and how lengthy they were on my web site).

It turns out the page that became my story changed into visited via over 70% of recent site visitors to my web site.

Guess how many percentages of latest traffic entered my testimonial web page?

Most effective A little Over 50%.

This means that more humans wanted to find out about me as opposed to consequences I generated for clients. Now effects and evidence all be counted.

However, the point is…

Your story Can be Extremely Powerful.

If failed to think your story subjects or no longer sure a way to create or specific your story, then you definately’re in good fortune. Why?

Because I am going to provide you some quick recommendations so you can begin creating your tale and letting humans recognize approximately your tale.

But first…

Need to realize something you may add to your emails, sales letters or some other income message and reasons greater human beings to examine your message?

something which could preserve your prospect transferring from one sentence to the following-in a clean interrupted manner.

What’s it?

The usage of the identical element we are talking about. If you have not uncovered this or attempted The use of tales for your self, then you definately’re in for a treat right now.

[dusudaunord]

Things to do in Montréal February 17 to 23

It may be February but Montréal’s intent on keeping things hot this week: Off-Igloofest gets us dancing in the snow; indoors there’s art, ballet, comedy, theatre and music to keep us on our toes; and brilliant winter festival MONTRÉAL EN LUMIÈRE kicks off with constant entertainment.

Winter festivals

In a city that’s been celebrating winter like a a pro for 375 years, this winter’s Les Hivernales 375th anniversary events have been a stand-out – they wrap up as electronic music festival Igloofest continues with Off-Igloofest on Feb. 17 – ÎleSoniq festival presents Aussie producer Thomas Jack – and on Feb. 18, an entirely free all-ages night with music from Le Matos, Hatchmatik and more along with the Nordik games (including the Slap Shot movie zone) – and don’t miss the Nordik Slide and Nordik Village on the afternoon of Feb. 19. Among this week’s extreme winter sports: race along with or cheer on the participants of the Polar Hero Race on Feb. 18 at Parc Jean-Drapeau, featuring a unique 5-km, 25-obstacle course and a 10-km, 50-obstacle course. And the wonderful MONTRÉAL EN LUMIÈRE winter arts, culture and fine dining festival starts Feb. 23 at various locations – among the outdoor site activities to try: Curling en lumière. 

Une publication partagée par Emily Leclerc (@tomorrow_emily) le 10 Févr. 2017 à 13h08 PST

Active February

We’ve had a lot of the white stuff here in the past few weeks, so why not get outside and play in the snow – among the many free things to do this winter, try tobogganing or ice skating on the Mountain or visit Mammouth Village at the Olympic Stadium Esplanade, featuring skating, ice slides, activities for little kids and, on Feb. 18, the Snow Food food truck event. Go from tropics to boreal forests at the Biodôme and Botanical Garden (the Butterflies Go Free event starts Feb. 23!) and explore space at the Planetarium, part of the many worlds at the Montréal Space for Life. Or play a game of cricket, ultimate Frisbee or even quidditch at the Ministry of Cricket (and Other Homeless Sports). Cheer on the Montréal Canadiens as they take on the Jets on Feb. 18, the Islanders on Feb. 23, and open their practice to fans on Feb. 19 at the Bell Centre – or watch the games at one of Montréal’s best sports bars.

Food and drink

Winter weather calls for winter warm-ups: try a big bowl of pho or Japanese authentic ramen, go for a signature winter cocktail at one of Montréal’s Hidden Bars or cozy up next to Montréal’s coziest fireplaces. A cup of tea at Montréal’s tea houses might hit the spot, whether you’re looking for a Parisian café, British high tea or Japanese green. Feed your sweet tooth and spoil your inner child at Montréal’s candy shops – they’ve seriously got everything. And starting Feb. 23, indulge in the MONTRÉAL EN LUMIÈRE winter festival’s many fine dining options from multi-course meals to workshops and food-focused tours.

Stage and screen

Sing along to the sweet pop sounds of ABBA at hit Broadway musical MAMMA MIA!, at Place des Arts, Feb. 17-19. This year’s winter-spring dance program includes Perm Opera Ballet’s rendition of Swan Lake, presented by Les Grands Ballets at Place des Arts Feb. 22-26, while 100Lux brings urban dance troupes such as Tentacle Tribe to the intimate Cinquième Salle stage Feb. 16-18 and Alessandro Sciarroni adapts the Schuhplattler traditional folk dance in his show Folk-s / Will you still love me tomorrow? at Usine C, Feb. 21-23. February is Black History Month – this week, see acrobatic multimedia production Afrique en Cirque with Kalabanté at the Olympia Theatre on Feb. 17, Black Theatre Workshop’s children’s musical Bluenose on Feb. 18, and more. In theatre, laugh along with farcical play Noises Off at the Segal Centre or Centaur Theatre’s comedy Bakersfield Mist. Comedian Amy Schumer might get controversial at the Bell Centre on Feb. 17. And in film: at the Phi Centre watch indie films and step into new realities’s Virtual Reality Garden and Not Short on Talent installation, and see Québecois films on new music in the Salle d’exposition at Place des Arts.

Photo from the Winter Exhibitions Vernissage at Never Apart on Thu, Jan 26th, 2017, where over 500+ people joined us for our seasonal celebration of diversity and culture. . The exhibition shown is Chef’s I’ve Worked For by Beaver Sheppard @beaversheeperd. . Read the interview with Beaver @beaversheeperd about his first solo painting show Chef’s I’ve Worked For, a vivid exposé of the chefs he’s worked for in Montreal’s colorful restaurant scene, in the January 2017 edition of @NeverApartMTL Magazine. . Excerpt: In Chefs I’ve Worked For, Sheppard seeks to: paint chefs who have struck a chord in my life. Whether they were upsettingly hands-off or actively suffocating me under their wings, they all tried their hardest to teach me that ‘Chef’ is simply French for ‘Master’.. . The full interview can be read online at: http://ift.tt/2kv1OE8. Link in bio (2/12/17). . Photo by Saad Al-Hakkak @facesmgmt @saadvision. . #chef #chefs #chefsiveworkedfor #beaversheppard #art #artist #performance #painting #music #video #fashion #film #culture #unity #montreal #mileex #mileend #neverapart #entrepreneur #creative #creativity #startup #nonprofit #installation #exhibition #gallery #design

Une publication partagée par Never Apart (@neverapartmtl) le 12 Févr. 2017 à 12h12 PST

Museums and galleries

Must-see winter’s museum exhibitions include the wonderful paintings, costumes and music of CHAGALL: COLOUR AND MUSIC, featuring 340 works by the Russian-French artist at the Montreal Museum of Fine Arts. Part of the 375th programming, kanien’kehá:ka (Mohawk) artist Skawennati’s solo exhibition Tomorrow People explores time and identity in analog and digital forms, at Oboro. See the influential work of Montréal artist Françoise Sullivan until Feb. 18 at Galerie de l’UQAM. And at the Musée d’art contemporain, Québec artist Emanuel Licha’s Now Have a Look at This Machine documentary installation. In Old Montréal, Belgian artist Wim Delvoye provokes at DHC-ART. Never Apart’s winter exhibition celebrates Black heritage, Indigenous women and more. See artist and novelist Marc Séguin’s multidisciplinary exhibition Atemporalités at Arsenal. The comic book universe of Astérix steps off the page as Grévin Montréal unveils its newest exhibition – see Asterix, Obelix, Dogmatix and more characters among the stars and historical figures already populating the wax museum. And follow our guide to art in the “underground city” pedestrian network and the city’s most stunning churches and other sacred sites.

Live music

On Friday it’s all about vocals: singer-songwriter Chantal Kreviazuk comes to Le Gesù, singer-songwriter Blaise Moore and Locals Only Sound belt it out at Le Bleury, and Mozart’s Sister makes the party happen at Arbutus Records headquarters. Also on Friday, the Orchestre symphonique de Montréal plays a different kind of concert: two organists improvise soundtracks to short films by Chaplin, Keaton, Méliès and McLaren at Place des Arts and Black History Month Montréal presents a night of soul, Motown, funk and groove with singer Marie-Christine at Le Balcon on Friday – followed on Saturday by a soul, Motown and disco evening with Kim Richardson, and all kinds of music to dance to at Groove Nation. Also on Saturday, float along to the psychedelic rock of Elephant Stone at Théatre Fairmount, while Common Kings bring their distinctive R&B meets reggae-pop sound to Bar le Ritz P.D.B. and electronic producer Grum turns the beat up at Newspeak while Borgeous runs the dancefloor at New City Gas. Spend Sunday afternoon chilling as DJs Andy Williams and Scott C curate an afternoon of music from the African diaspora at Artgang Montréal alongside a slide show and performances by Jamaican Dub poet Mutabaruka and Clifton Joseph. On Tuesday, hip hop supergroup Run the Jewels and The Gaslamp Killer overthrow Metropolis, Imani Gospel Singers launch their album FAITH in a free event at Le Balcon, and hip hop artist SonReal and Clairmont the Second are at La Sala Rossa. Vasily Petrenko conducts the Orchestre symphonique de Montréal and pianist Javier Perianest at Place des Arts Feb. 22-23 and 25. On Feb. 23, violinist Alexandre Da Costa brings his project Stradivarius à l’opéra to Place des Arts, part of the MONTRÉAL EN LUMIÈRE program, and French acoustic reggae group Tryo come to Metropolis. For more, check out where to hear live music in Montréal.

Up next:Your MONTRÉAL EN LUMIÈRE survival guide

  The post Things to do in Montréal February 17 to 23 appeared first on Tourisme Montréal Blog.

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Life in Gurudwara to IPL success, Rishabh Pant’s story of big sacrifices

This week as Rishabh Pant did a Virat Kohli, he raised millions of hopes that he might move on to emulate the India skipper.

(Study | Rishabh Pant’s brave knock the highlight of RCB vs DD IPL 2017 T20 clash)

Like Rishabh, Kohli too had triumphed over the loss of his father at the day of an in shape and went directly to play an important knock for Delhi in Ranji Trophy a decade back.

On Saturday night time, two days after cremating his father, Rishabh made fifty-seven for Delhi Daredevils even though in a dropping reason.

The ones close to Rishabh say that the selection to hurry

To  Bangalore turned into hard to make no longer most effective due to his father’s death but additionally due to his ailing mom.

His mom had gone through a primary surgical operation only a few days back and Rishabh, while identifying whether to play the Bangalore game or bypass it, finally took the difficult choice on his very own.

Devender Sharma, who has coached him at Sonnet, and had attended the cremation, says, “His maternal grandfather took him aside and requested him if he wanted to play. He answered he’ll play.”

Sonnet head teachers Tarak Sinha says, “I instructed him to head beforehand and play. We recommended him to play. What’s took place has passed off, I advised him.”

Rishabh had got the news overdue at night after which drove down to Roorkee from Delhi

Attaining there inside the morning. The morning after the day the last rites have been accomplished, he started out for Delhi at eight, then took a flight to Bangalore and attended the nets inside the nighttime.

His franchise had given him the option to take a day off. “We simply didn’t have the braveness to mention whatever to him, however, we informed him to take something time he desired. In the end, it’s miles a =”hide”>huge=”tipsBox”> loss in a single’s existence,” stated DD’s Hemant Dua.

Whilst Rishabh’s dad Rajendra had remaining visited the Sonnet Academy, in which he practices, he become happy with the progress.

How to Get the Winning Edge in Work, Play, and Life

  Do you experience on top of things of your existence? Do you spot exchange as a project in preference to a risk? Are you resilient, hardy and tough? In quick, a survivor? If you doubt it, examine the thrilling outcomes of an 8 12 months research study to find out how to stay on the pinnacle of anything demanding situations lifestyles hurls at you!

What does it take to continue to exist?

Only the strong live to tell the tale so it is been stated and few might dispute. But what does it take to be robust? A heart that might not cease? An extended lineage of “die tough”? A robust constitution?

Survivors share three unique personality trends.

Sincerely, the one’s elements can assist. But in these days of relentless emotional and mental pressures – while stress is blamed for each malady from persistent despair to most cancers, ulcers to heart disorder, these emerge some new energy factors. According to research at the University of Chicago by way of psychologist Suzanne Ouellette Kobasa and pals, survivors percentage 3 specific character traits that appear to manage to pay for them a excessive diploma of stress resistance: they are dedicated to what they do; they sense in control of their lives; and that they see alternate as a venture in preference to a hazard.

“It allows explaining why on government gets severe headaches or plan in his chest, whilst his office neighbor whether the identical pressures in best fitness, ” Dr. Kobasa says.

What follows is an account of Dr. Kobassa’s extraordinary new studies, what precipitated it and what it approach you.

The fatalist’s view of stress dates from the 1950’s when many researchers commenced searching for links between it and illness. For 2 many years, they explored and pessimistic notion that the more frequent and severe the strain for your existence, the greater your threat of having unwell.

In a single traditional examine, researchers interviewed a group of medical institution sufferers, in remedy for the whole lot from melancholy to heart attack, and asked them about stress reviews within the past three years. these hospitalized humans had, it turned out, been under extra pressure than a comparable group of healthy human beings.

What number of worrying activities have you ever experienced within the remaining six months?

In every other, better designed observe, scientific researchers gave human beings a questionnaire to fill out at the same time as they were still healthful. They requested approximately worrying events within the preceding six months, after which waited to see whether or not those who’d had a difficult half yr might broaden extra signs.

They did. Folks that scored inside the upper 1/3 of the stress scale had nearly ninety percentage extra contamination within the first month of the follow-up length than did those scoring in lowest 0.33 of the dimensions. And the high strain group stayed bodily sicker over the subsequent five months of the look at.

IPL Cricket League – A True Reflection of T20 Cricket

Come April, and filmmakers right away choose up their toes and begin looking for the cowl. In recent times there’s a brand new fashion within the leisure enterprise. This industry, which normally was uniform at some point of the 12 months, has started out to see seasonal traits. No movie maker ever schedules the release of his movie inside the months of April and might. Ad makers everywhere in the global see this season as the finding out length of their employer’s achievement. Entrepreneurs all around the global give you thrilling topics for these two months.

The entire united states seem to get bothered by means of a deadly virus that takes over their minds and hearts – The IPL Cricket League. The Indian Most fulfilling League is presently the various most awaited activities of the year. It’s far viewed by over 1000000000 humans international, 70% of that’s anticipated to be from India and Pakistan alone. It is a deal with for all cricket enthusiasts; a pageant of all sorts for Marketers, and big, big business for the BCCI.

It all started while T20 cricket began getting popular.

At the beginning started by the English and Welsh cricketing boards as an attempt to carry lower back crowds to stadiums and to woo again advertisers, this new form of cricket has become a brand new range. Kapil Dev, within the yr 2007 evolved the Indian Cricket League that blended the T20 layout of cricket with the ECU concept of leagues or groups of a blended nature, with players from distinctive international locations mixed collectively.

The idea changed into bound to be a massive fulfillment, however, Kapil Dev’s dreams were destroyed via the BCCI. They branded the ICL as a rogue enterprise and refused to offer it any recognition. Politics too but could not defeat this terrific idea, which became met by means of a large response from visitors everywhere in the world.

The BCCI then launched its very own version of league matches within the T20 layout and branded it the Indian Superior League or the IPL. IPL become then advertised fabulously by using its then chairman, Mr. Lalit Modi. It became the first carrying event that became carried over directly to YouTube, which took its attain to visitors all around the world. It was launched inside the 12 months 2008, with incredible fanfare.

What’s Your Story? How To Create and Turn Your Business Story Into Profits

Let me ask you… What’s your tale?

I mean…

Do you and your business have a story? How did you get to wherein you’re and why did you create the enterprise you have?

We get so used to all of the “guru’s” and others preaching to us that no person cares about you and handiest is interested by themselves.

This could be actual to a point. We’re going to get to shopping for triggers and selling your blessings like a pro later, but for now…

Let’s dive into growing your tale.

Here’s some thing I discovered thrilling and you could too…

I was looking at Google analytics on one of my web sites (basically web page views, what human beings looked at and how lengthy they were on my web site).

It turns out the page that became my story changed into visited via over 70% of recent site visitors to my web site.

Guess how many percentages of latest traffic entered my testimonial web page?

Most effective A little Over 50%.

This means that more humans wanted to find out about me as opposed to consequences I generated for clients. Now effects and evidence all be counted.

However, the point is…

Your story Can be Extremely Powerful.

If failed to think your story subjects or no longer sure a way to create or specific your story, then you definately’re in good fortune. Why?

Because I am going to provide you some quick recommendations so you can begin creating your tale and letting humans recognize approximately your tale.

But first…

Need to realize something you may add to your emails, sales letters or some other income message and reasons greater human beings to examine your message?

something which could preserve your prospect transferring from one sentence to the following-in a clean interrupted manner.

What’s it?

The usage of the identical element we are talking about. If you have not uncovered this or attempted The use of tales for your self, then you definately’re in for a treat right now.