#facebookaudienceinsights

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In this infographic we will learn how to create ad campaigns with facebook-audience-insights

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Do you know how to use Facebook Audience Insights? Don’t worry! We will help you by providing information on how to use Facebook Audience Insights in 2021. . . . #facebookmarketing #facebookadvertising #facebookmarketingtips #facebookstrategy #facebookaudienceinsights #facebookaudience #YourLeadGenerationPartner #LeadMuster (at Los Angeles, California) https://www.instagram.com/p/CNmoHqEniL8/?igshid=1kgckf5z7azqj

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Seguramente a mis amigos de @coronadespuma les interesará este potente dato sobre consumo de #cerveza. Tomado del poderoso libro de @marialazaroavila vía #facebookaudienceinsights Shikaka!!! (en Community of Madrid) https://www.instagram.com/p/BySg4yOIwNr/?igshid=4ea1ogm1rasz

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http://twitter.com/ctucktucktucker/status/1008601203599663104

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If you didn't get a chance to read "How to Use #FacebookAudienceInsights for Better Targeting" you can here: https://t.co/Frfl2QJl6u via @JohnathanDane for @SproutSocial. Don't miss out on your chance to improve your #Facebookadtargeting.

If you didn't get a chance to read "How to Use #FacebookAudienceInsights for Better Targeting," you can here: https://t.co/Frfl2QJl6u via @JohnathanDane for @SproutSocial. Don't miss out on your chance to improve your #Facebookadtargeting.

— WebDesign499 (@WebDesign499) May 10, 2018

from   WebDesign499 - Home http://webdesign499.weebly.com/home/if-you-didnt-get-a-chance-to-read-how-to-use-facebookaudienceinsights-for-better-targeting-you-can-here-httpstcofrfl2qjl6u-via-johnathandane-for-sproutsocial-dont-miss-out-on-your-chance-to-improve-your-facebookadtargeting

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How to build a Facebook business Page that attracts customers

How to build a Facebook business

Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the platform currently boasts 2.89 billion monthly active users. That’s 2.89 billion users you could miss out on reaching if you failed to maintain a proper Facebook business Page. A Facebook business Page is central to any Facebook marketing strategy. It’s where you can share information about your business and promote your new products. Moreover, your Page serves as a channel to provide your customers with assistance. In this guide, we show you the step-by-step process of building a Facebook business Page that attracts your audience. How to build a Facebook business  Table of contents:

What is a Facebook business Page

A Facebook business Page is a public Facebook account that represents a commercial organization. You can use the Page to share information about your business such as your address, contact details and hours of operation. Additionally, it’s the perfect place to share updates about your business and promote products, services and events. As such, a Facebook business Page allows you to create a space to connect with your audience. Additionally, by setting up a business Page, you’ll gain access to Facebook Shops and advertising tools. This allows you to list your products for sale on the platform and even create paid advertisements to grow your reach. Meanwhile, a personal Facebook account represents the individual. It can either be private or public depending on your settings. While people can Like and follow a business Page, they can only add a personal profile as a friend. Moreover, a personal profile doesn’t come with marketing and advertising tools that are available on business Pages. How to build a Facebook business How to use Facebook audience insights for more effective targeting

How to create the perfect Facebook business Page

Ready to create your very own Facebook business Page? Follow the steps below to get started. Step 1: Create a new Page from the “Pages” section From your Facebook homepage, click on “Pages” in the left-hand panel. This will open up a dashboard to manage all your Pages and profiles. Click on the “Create New Page” button under “Your Pages and profiles.”

How to build a Facebook business Step 2: Enter your Page name and category Next, enter the name of your Page. This should be similar to your official business or brand name so your audience can instantly recognize it. In other words, choose a name your customers will use when searching for your brand. After this, you’ll need to include a business category. Type in a keyword or two in the given field and Facebook will offer a few relevant suggestions. You can select up to three options to categorize your Page. This is essential to help people understand what your business is all about.

How to build a Facebook business Step 3: Add your Page bio While the bio is an optional section, including a short description of your business can be helpful. This is where you can provide more information about what your brand does and what it stands for. Your bio can only be about 100 characters so be sure to keep it clear and succinct. The bio will show up prominently below your Page name, so it needs to be catchy and relevant. Consider using your brand slogan here instead of coming up with a new bio. Once you’re done, click on “Create Page.” Step 4: Include your business details Now that you’ve created the Page, it’s time to make it more complete by including additional details about your business. To finish your setup, you’ll need to include the following information about your business: - Website - Phone number - Email address - Physical address - Hours of operation After you’ve filled out the details, click on “Next” to get to the next step of your Page setup. Optionally, you can skip this step for now and add those details later.

How to build a Facebook business Step 5: Put together your profile imagery One of the most crucial steps is customizing your Page with high-quality imagery. Your Page’s visuals are what will help you make an impression on your audience. So it’s important that you carefully choose images that truly represent your brand and are instantly recognizable. The first thing you’ll need is a profile picture. As highlighted in our social media image size guide, this should be at least 180 x 180 pixels. Remember that this picture will come out as a circle, so avoid including any important details in the corners. Ideally, businesses should be using their brand logo as a profile picture. This helps the audience to instantly associate the Page with the brand they already know. Alternatively, local businesses may consider including a picture of the storefront or the owners. Some may even use a picture of their best offering instead. As for your Facebook cover photo, the recommended size is 820 x 312 pixels. Any photo smaller than this will appear stretched and distorted. Consider using existing templates from photo editing tools like Canva to ensure that your cover photo is perfectly sized.

How to build a Facebook business You can also choose to include an action button to show up at the top of your Page. This will help direct Page visitors toward the action that you want them to take. Perhaps you want them to book an appointment, view your shop, call your business, send a message or even get tickets. Choose the most relevant option, click on “Next” and hit “Save.”

How to build a Facebook business Other optional steps include connecting WhatsApp to your Page and inviting your friends to Like the Page. You can choose to skip these steps for now and hit “Done.” But keep in mind that you’ll still need to complete those steps later on to improve your Page health. Improving your Page health is essential to create a business Page that people would want to engage with. At the top of your Page, Facebook will provide you with suggestions on what actions you can take to make improvements. Your Page health will improve as you complete these actions. Now your Page is all set up so you can start creating posts or even run ads to promote it.

Tips to maintain an engaging Facebook business Page

Setting up your Facebook business Page is the easy part. What’s challenging is getting your Page off the ground and sustaining that growth to build an engaging business Page. Here are some social media management tips to help you out. Keep your business info updated Remember that people use your Facebook Page to learn about your business. They may use it to find out where you’re located or when you’re open. Make sure to include the most updated info about your business so your Page becomes a reliable source of information. If you’re changing your operating hours for the holidays, for example, make sure to add that detail. Set specific goals Working towards something specific can give you a sense of direction with your Facebook marketing. Start by thinking about the purpose of your Facebook page and who your target audience is. Are you looking to support a community of current customers? What about attracting new ones? Decide on specific goals that are achievable and can contribute to your Page growth. These goals will ultimately inform every aspect of your Facebook strategy. This includes the resources you put behind your Facebook business Page to your overall content strategies. Create a Facebook content strategy Given what we know about the Facebook algorithm, brands must be cautious of being over-promotional. Knowing when and how often to post on Facebook is critical. Based on our research on how often to post on social media, most brands post at least a few times per week. Moreover, it’s not enough to just keep creating content that you want to create. Think of what your audience wants to see from you so you can come up with a content strategy that delivers results. Here’s what consumers want to see from brands on social, according to the latest Sprout Social Index.

How to build a Facebook business Engage with your customers It’s important to realize that your Facebook page is not something that you can “set and forget.” You may get customers commenting on your posts and asking you questions via Messenger. Failing to respond to customers promptly could result in lost sales or followers. So you have to be present on social media and be ready and willing to engage. This doesn’t mean you have to answer every single question posted to your timeline or in your inbox immediately. It does mean you need to keep a close eye on notifications and conversations. This would involve identifying the best social media management tool for your business to help you stay on top of those messages. For example, Sprout offers a Smart Inbox where you can keep track of all your incoming messages, comments and social media mentions in one place. From here, you can quickly see and respond to your Facebook messages and comments.

How to build a Facebook business Use analytics to chart your path forward Your Facebook Page Insights can tell you a lot about how your current Facebook strategy is working. It can show you how people are engaging with your posts and how your Page is growing. Use these insights to inform your decisions and make improvements to your existing strategy. For example, you may want to share more videos because your analytics tell you that people are engaging a lot with your video posts. Once you start running ads from your Page, you’ll be able to see how your promoted posts are performing. Experiment with different variations of your ad copy, placement and creative to see what has the biggest impact. This will allow you to build a Facebook advertising strategy that keeps evolving.

Start growing your Facebook Page

The tips highlighted above can help you get the ball rolling and build an engaging Facebook business Page. Make sure you use them alongside a solid marketing strategy to grow your audience. Check out our guide on how to use Facebook business manager for more tips and tricks to help you out. Source link Read the full article

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How the Facebook algorithm works and ways your brand can outsmart it

How the Facebook algorithm works bypass

Is the Facebook algorithm leaving you confused and frustrated? You’re not alone. With the algorithm constantly going through updates, brands have a lot of anxiety about how these changes impact their organic reach. And marketers on Facebook have a right to be concerned, considering Facebook remains the most popular social media platform for consumers and brands. According to the 2022 Sprout Social Index, 71% of consumers and 65% of marketers plan on using Facebook the most over the next 12 months. Fortunately, beating the Facebook algorithm could be as simple as understanding how it works. That’s exactly what we aim to address in this guide. Let’s find out how the Facebook algorithm works and how you can use it to boost your Facebook marketing strategy. What is the Facebook algorithm The Facebook algorithm is a set of rules that decides what posts people see in their Feeds. Essentially, it decides which content is most relevant to show to each user based on several factors. Each user’s Feed will look very different since it’s personalized just for them. The Facebook algorithm has gone through many updates and improvements over the years. One of the most recent updates focused on assessing the credibility of news articles. The goal of this update was to curb misinformation by promoting reliable and high-quality news sources. How the Facebook algorithm works While the earliest algorithm prioritized posts that got the most Likes, the algorithm we see today is a lot more sophisticated. Specifically, it considers four factors to decide which posts to show to which user. 1.     Inventory First, Facebook takes inventory of all the content that could show up on your Feed. This includes posts coming from people you’re friends with. It also includes content from the Pages you follow and the groups you’ve joined. 2.     Signals The algorithm then assesses the relevance of each piece of content based on thousands of signals. This includes signals such as who posted it and how often you interact with them. It also looks at when they published the post and what time it is for you. Facebook also considers signals such as the type of content and how you’ve interacted with similar posts. In other words, it tries to assess relevance by understanding the nature of the content and your behavior. 3.     Predictions Next, it uses the signals above to make predictions about what you want to see. The algorithm will analyze past behavior to try and understand how likely you are to engage with a piece of content. Let’s say you regularly interact with a certain friend’s post. The Facebook algorithm will take that as a sign that you like seeing content coming from that friend. Similarly, let’s say you regularly watch and engage with videos from a Page about eco-friendly living. It will understand that you like to watch videos from that Page and you’re interested in this topic. 4.     Relevancy scoring Finally, the algorithm will score each content depending on how relevant it is to you. The higher the score is, the more likely it is to show up in your Feed. Facebook algorithm update timeline Fast forward to the present day and the Facebook algorithm is still evolving. Below is a quick snapshot of some of the changes Facebook has made recently. March 2019 – “Why am I seeing this post?” update Facebook started giving context to why users are seeing certain organic posts and Facebook ads. Users could now see a list of reasons why they fit the target audience for a certain Facebook ad. So brands needed to fine-tune their audience targeting to reach the most relevant users. Read the full article

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Source: https://twitter.com/undisputedseo/status/1000174466293534720

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http://bit.ly/2IOfdzz  http://bit.ly/2GR65bq   You didn’t get a chance to read “How to Use #FacebookAudienceInsights for Better Targeting,” you can here: http://bit.ly/2ISZdzw    Don’t miss out on your chance to improve your #Facebookadtargeting.

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Source: https://twitter.com/undisputedseo/status/1000163115206574080

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http://bit.ly/2GR65bq  You didn’t get a chance to read “How to Use #FacebookAudienceInsights for Better Targeting,” you can here: http://bit.ly/2ISZdzw   Don’t miss out on your chance to improve your #Facebookadtargeting.

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You didn’t get a chance to read “How to Use #FacebookAudienceInsights for Better Targeting,” you can here: http://bit.ly/2ISZdzw  Don’t miss out on your chance to improve your #Facebookadtargeting.

You didn’t get a chance to read “How to Use #FacebookAudienceInsights for Better Targeting,” you can here: http://bit.ly/2ISZdzw  Don’t miss out on your chance to improve your #Facebookadtargeting.

Source: https://twitter.com/undisputedseo/status/1000134437387034624

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