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Festive season a time of the year where customers and retailers work in sync. While retail businesses try to increase their profit margins, consumers loosen their wallets.

After dealing with the pandemic for more than a year, this festive season has brought a flicker of hope. For consumers, a hope to bring back fun and celebrations, and for retailers, a hope to recover all the losses incurred ever since the COVID-19 outbreak.

Since people are bored of leading an online life, it is the best time of the year for brick-and-mortar stores. According to a survey done in September 2021, about 91% of Indian consumers are expected to shop and are planning a purchase in the upcoming festive season.