#extractive land use will be prioritized and will be functionally the only thing that gets funding.

[dailybotany]

So there's this crazy way you can manifest this! It's called voting!

Over the past four years, tribal comanagement initiatives have been a high priority across the entire Dept. of the Interior, resulting in many arrangements like this one across different federal lands. Policy like this is directly due to the Secretary of the Interior, who is appointed by the President. In 2020, Biden appointed Deb Haaland (the first Indigenous member of the President's Cabinet) as Secretary of the Interior. This means she oversees policy for all federal land management across agencies (except for the Forest Service). If you want to see progress continue and co-management become more widespread, vote blue in November!!

"The Yurok will be the first Tribal nation to co-manage land with the National Park Service under a historic memorandum of understanding signed on Tuesday [March 19, 2024] by the tribe, Redwood national and state parks, and the non-profit Save the Redwoods League, according to news reports.

The Yurok tribe has seen a wave of successes in recent years, successfully campaigning for the removal of a series of dams on the Klamath River, where salmon once ran up to their territory, and with the signing of a new memorandum of understanding, the Yurok are set to reclaim more of what was theirs.

Save the Redwoods League bought a property containing these remarkable trees in 2013, and began working with the tribe to restore it, planting 50,000 native plants in the process. The location was within lands the Yurok once owned but were taken during the Gold Rush period.

Centuries passed, and by the time it was purchased it had been used as a lumber operation for 50 years, and the nearby Prairie Creek where the Yurok once harvested salmon had been buried.

Currently located on the fringe of Redwoods National and State Parks which receive over 1 million visitors every year and is a UNESCO Natural Heritage Site, the property has been renamed ‘O Rew, a Yurok word for the area.

“Today we acknowledge and celebrate the opportunity to return Indigenous guardianship to ‘O Rew and reimagine how millions of visitors from around the world experience the redwoods,” said Sam Hodder, president and CEO of Save the Redwoods League.

Having restored Prarie Creek and filled it with chinook and coho salmon, red-legged frogs, northwestern salamanders, waterfowl, and other species, the tribe has said they will build a traditional village site to showcase their culture, including redwood-plank huts, a sweat house, and a museum to contain many of the tribal artifacts they’ve recovered from museum collections.

Believing the giant trees sacred, they only use fallen trees to build their lodges.

“As the original stewards of this land, we look forward to working together with the Redwood national and state parks to manage it,” said Rosie Clayburn, the tribe’s cultural resources director.

It will add an additional mile of trails to the park system, and connect them with popular redwood groves as well as new interactive exhibits.

“This is a first-of-its-kind arrangement, where Tribal land is co-stewarded with a national park as its gateway to millions of visitors. This action will deepen the relationship between Tribes and the National Park Service,” said Redwoods National Park Superintendent Steve Mietz, adding that it would “heal the land while healing the relationships among all the people who inhabit this magnificent forest.”"

-via Good News Network, March 25, 2024

[tdgeog4390-19]

Not all that Glitters is Gold

The meaning of rural:

Looking back on my very first post about my initial thoughts of rural Canada, I had a very personal and narrow perspective. I mostly thought about the geography of rural Canada and the physical features that separated the provinces from each other. Don’t get me wrong; diversity and Canadian nature are very important aspects of rural space, but after exploring more dimensions over this course, I have come to realize the real complexity behind this term. I really feel like the meaning of rural is different for everyone, as it is the remote spaces that people give recognition to in accordance with their experiences. For example, we all think to analyze the countryside of Ontario, but I bet the discussion would be very different if this class were being held in northern Canada, or on the west coast... or say, Africa! This was especially brought to my attention during Abdul’s presentation in class and in one of the exhibitions at the art gallery which told the story of third-world fishermen risking their lives, and usually becoming drug users. 

Rural Canada is also a beautiful space, but it is also where a lot of destruction and conflict arises involving the extraction of natural resources. I think that we could relate rural to the saying, “not all that glitters is gold”, in that although everything may appear beautiful and simple, there is a certain evil that is behind that aesthetic curtain. I think that there is a lot of work left to be done in making sure we don’t destroy the purity of rural Canada, while still encouraging community development.

How do I envision rural Ontario in 10-100 years?

I think that populations in smaller townships will start to grow. An article from Calgary states that as residents grow older, and younger people move out of these towns, rural communities across Canada are looking to encourage immigration as a way to rejuvenate their workforce and expand their tax base. Therefore I think it is likely that rural areas may become more culturally diverse over time, which would be interesting. I suppose an example of this is the increase of Mexican immigrants working in tomato greenhouses in Leamington, Ontario, which I have seen first hand. The challenge is attracting them and convincing them to stay in the country rather than in the more opportunistic cities, but some provinces have started to improve on this by collaborating small towns with provincial and federal governments. Initiatives such as customized immigration plans (towns in N.B), social media campaigns (in B.C.), Temporary Foreign Worker Programs, and simply making rural communities more welcoming has drawn the interest of workers from Germany, Russia, and the Philippines.

I don’t think there will be much change of Rural Ontario in the next 10 years, but within the next 50 years, I would predict that we would start to notice these population shifts. Although it is expected to be very slow, even migration of Canadian citizens out of urban centers may be likely as cities become overcrowded and overpriced without expanding in time. In the next 50-100 years, I would imagine a St.Jacobs-like transformation to occur in many rural communities that are nearby a larger ‘city’ center. As discussed in class, we had all agreed that St.Jacobs was on the edge of being classified as a rural town. Towns in Ontario may be likely to see similar transformations if marketing strategies for tourism and businesses enhance. 

With 2030 global water shortage and 2050 food shortage threatens us, author Robert Giles believes in a rural future, and has made a case study in West Virginia. The design is pitched as the dynamic, systems-solution to long-term global problems. It is made up of over 150 small businesses, guided by GIS and prescriptive software based on the latest science, working together to manage rural lands profitably and to meet rising food and water needs. Although ideas like this may be far fetched, I think the concept is admirable, showing the real opportunities of rural land. Lastly, I could also envision rural Ontario becoming a very green functioning society in the very distant future (~100 years). Already many urban and rural centers around Ontario have begun to prioritize green infrastructure and technology by using nature for community economic development and resilience. I would only imagine this to increase as Canada continues to realize the importance of our environment and protecting rural resources.

How do we get people to care about rural Ontario?

I think it’s important to remind people of the relationships in rural communities, opportunities and the productivity they offer. Rural Ontario is home to many resource industries and agriculture, with about 17% of Canadians living in these areas. Looking back at the presentations during the rural symposium, it is clear that agri-policies are not enough to address rural communities, and that issues are more specific. I think that the best approach is applying place-based development for the future of Ontario, focusing on youth, transportation, and economy.

On January 17, 2019 the director, Brent Royce, of Ontario Federation of Agriculture (OFA) released a statement discussing the need for investment in Ontario agriculture and rural communities. The video below is a 2-minute audio of OFA’s advice to the government.

https://www.youtube.com/watch?time_continue=167&v=uQS5q6sOKjc

Royce declares that investing in rural Ontario will create economic opportunity for everyone. Specifically, investing in natural gas, infrastructure, transportation, health care, and rural schools. Royce says that Ontario’s economy has the most to gain from prioritizing neglected regions in the province, and that it it will jump start farms, agri-business and rural communities, all while stimulating all of Ontario in the end. The OFA understands the province’s current fiscal situation and the need for restraint, but they also know that sound public investment in Ontario agriculture and rural communities will pay dividends and will ultimately improve Ontario’s fiscal outlook by driving the economy forward.

Ultimately…

The future of rural Canada will likely look very different among provinces, as there are many different conceptions of ‘rural’, and there is no one universal model for rural innovation. One thing is for sure, we need more connectivity and more meaningful development within rural Ontario. Rural policy needs to be prioritized and be considered at the very start of policymaking in Ontario, Canada, and worldwide. Does anyone else have different thoughts on how we can best approach the sustainability of rural Ontario?

-P.s. thank you all for the great discussions over the semester! Good luck to everyone in your future adventures! :) 

References

https://calgaryherald.com/news/national/canadas-small-cities-and-rural-areas-desperate-for-immigrants

https://www.cicnews.com/2016/10/rural-areas-and-small-cities-across-canada-eager-to-attract-more-newcomers-108558.html#gs.49deoq

http://www.ruralsystem.com/rural-future/

[queerpyracy]

“Definitions are important because whoever gets to define a problem gets to define its solution,” says Dara Cooper, activist, organizer, writer, and co-founder of the National Black Food and Justice Alliance (NBFJA). “Black communities are often beholden to white [power structures] and their definitions, so they’re also beholden to their solutions,” she adds.

Cooper is redefining problems in food systems across the country and looking at ways that communities of color can reclaim, redesign, and reimagine their own foodways.

In a recent report titled “Reframing Food Hubs: Food Hubs, Racial Equity, and Self-Determination in the South,” Cooper writes: “If we want a truly transformed system—a truly just system—we must commit to divesting from our current system, naming race, and ultimately destroying what we know as a system of white supremacy that does not benefit the majority of the population.”

The report is the result of four months that Cooper spent traveling across the South, interviewing farmers, food hub leaders, and community organizers to identify the most pressing solutions to transform food hubs—popular models for distributing local food more effectively—for greater racial equity.

“In my mind’s eye, the report is aimed at the practitioners of this work, people of color who never get to see themselves in the mainstream narrative, who felt invisible,” she says. But she also wants the larger food justice community to see the report, too, in hopes that it convinces people to see new solutions to old problems.

Earlier this year, Cooper was named a James Beard Foundation Leadership Award honoree for her work, which she describes as “rooted in resistance, self-determination, and, quite frankly, survival.” She sees herself as a conduit for organizations and communities that are working to find community-based solutions to problems.

Cooper started working in food justice 15 years ago, after noticing children on their way to school stopping at a gas station in Chicago for breakfast. “They were eating Cheetos with five-day old hamburger meat and plastic-looking cheese and that was what they had access to. That didn’t seem right to me,” she remembers. At the time she was working to help low-income residents in Chicago do tax preparation focusing on earned income tax credits. But after seeing the lack of food options many families faced, she decided to shift her focus to food justice.

Civil Eats recently spoke with Cooper about the NBJFA, what inspires her food justice work, and her hopes for the future.

What are some of the guiding principles of your work?

All the work I do is about liberation. I focus on food sovereignty, land rights, and land injustice in my role with NBJFA. I work with three other organizers and a larger network of food organizations focusing on food justice, youth leadership, elders in our communities, working towards creating self-determining food economies, and land justice. We mobilize to protect Black people from losing their land, and we work to promote indigenous sovereignty.

What does land injustice look like?

There are historical and contemporary laws that have separated Black people from land, and my work is about how we can reclaim the system and move to a more collective system. We look at using co-op grocery stores and land trusts to deepen our agency and our means to create and design food systems that give us full dignity and agency. Native peoples and Black communities have always had to think about community-based ways of protecting one another and we have to think cooperatively when facing the system. In a group you have more power.

You’ve talked about your work to end “food apartheid,” instead of using the better-known term “food deserts.” Can you explain your choice of language?

One of the things that I’m aware of is all of the ways that Black people experience violence in our country. [Lack of healthy] food is a deep-rooted form of violence. Junk food is concentrated in Black communities, and fast food industries are concentrated there, too. We have research saying kids need nutrition to develop proper brain functions, and when they don’t have access to food with nutrients, that’s violence. We see high heart disease in our communities, and that’s by design. We use the term “food apartheid” instead of “food deserts” because it’s violence that has created this system.

The musician Moby recently wrote an op-ed for The Wall Street Journal about how the Supplemental Nutrition Assistance Program (SNAP) shouldn’t be allowed to pay for junk food. What are your thoughts on that?

I’ve been in arguments with people about this for many years. This conversation is so layered, and it’s absurd to point the finger at individual choice. When you do that, it can be classist, racist, and paternalistic. When you do that and you don’t mention legislation that makes junk food cheap, you don’t challenge the industries that profit off of this.

I went to South Africa and I saw “crisps,” or what we call chips, were really expensive, and a bag of spinach was really cheap. It made me think about our system in America and how it’s the opposite here. When I went to Jamaica, I saw fruit trees everywhere, and they belong to everyone; they’re in service of the island. Being out of the country has really allowed me to see our capitalist-driven food system and its consequences more clearly.

I’d say to Moby he needs to check himself, his research, and his privilege. We need to point the finger at our systems.

What are you seeing change as part of your work?

I have the great privilege of knowing people that are doing [food justice] work, and we bring these people together to design national strategy. We’ve been focusing on Black co-op work and [helping] Black communities be able to organize themselves.

Solutions [associated with the term “food deserts”] tend to focus only on [adding more] grocery stores, but that’s too narrow—we need to look at all of the different ways communities meet their retail needs like community gardens, dinner swaps, mobile markets, buying clubs… I’ve even experienced senior centers coming together to carpool to local farms and grocery stores. We want to have a more expansive definition of what that can look like.

We understand that ultimately if we want anything to change with our food system, we have to address the land question. We really want strong land reform advocacy that prioritizes creating ancestral connection to the land instead of ownership. Capitalism creates an extractive relationship with the land and makes it about what we can get instead of how we can sustain ourselves and the land at the same time.

I think about our work on a continuum. We have emergency situations where we have to help a farmer keep their land, and we have to think more collectively [over longer time frames] about how we make sure we’re not repeating the same exploitative system. How can we make sure future generations have the land as well?

There are many people thinking about how to create land trusts. We also want to see this in urban areas, since urban farmers are losing their land too. Black Dirt Farm Collective is doing amazing things in that space and urban farmers are organizing.

What does a completely reimagined food system look like to you? What do you dream of seeing in the future?

It’s a system that’s much more creative, not capitalism-centered, with more tax dollars redistributed so communities can benefit from land owned by communities. I also want to see communities organizing at a larger scale, training more farmers, and creating a culture of good food. All of the junk food advertising would shift to okra, collard greens, all of the beautiful things we enjoy when we’re connected to the land. I want to see a shift to thinking about the sustainability of the planet. I want to see the people who grow, pick, and package our foods be able to support their families.

I hope to see that we can really make the connections between [the many ways] capitalism is failing us. We need to center joy and fairness if we care about our children’s children. Quick judgments about SNAP recipients are deviations from conversations that actually create change. Our food system is a direct reflection of how we show love for one another, and there’s always an opportunity to show that you care about people.

[rebgarof]

“Indigenous food sovereignty was decimated by design: the separation of people from their historic food systems and land is not a side effect of colonialism but a function of it. Canada’s formation is a history of legislating First Nations, Inuit, and Métis out of existence, including by erasing Indigenous food cultures: the Gradual Civilization Act, the banning of potlatch ceremonies, the signing of treaties that exchanged life-sustaining hunting grounds for farmland, livestock, and pitiful amounts of cash. All of it was designed with the purpose of elimination through assimilation.

(...)

While Indigenous food systems were being dismantled, elsewhere in the world food itself began to change. From the early eighteenth to the mid-twentieth century, industrial production, preservation science, manufacturing, marketing, and the hospitality industries transformed the way people ate. This is the period that gave us the refrigerator and the gas stove, food-safety regulations, canning, and frozen dinners. At this same transformative moment in history, Canada’s government engaged in a concentrated effort to eradicate Indigenous peoples and their cultures, including by squelching language, self-government, land use, and hunting rights. Indigenous food practices were excluded as most of the world’s food practices modernized and commercialized (not always for the better), and most Indigenous people were forced to rely on processed and expensive provisions.

Indigenous food sovereignty was decimated by design. It was not a side effect of colonialism but a function of it.

Over a century later, food insecurity—inadequate access to affordable, safe, nutritious food, resulting in negative physical-, mental-, and social-health outcomes—is far more common among Indigenous people throughout Canada than in the population of the country overall. Forced to transition over generations to a Western diet, which many Indigenous communities cannot necessarily access or afford, First Nations people, Inuit, and Métis people suffer higher rates of diabetes and cardiovascular-health issues as a result. The social and spiritual losses are far more difficult to measure.

(..)

“Nutrition North was doomed to fail from the beginning because it’s a non-Indigenous solution to a very complex issue,” says Joseph LeBlanc, who is Odawa from Wiikwemkoong Unceded Territory on Manitoulin Island in Lake Huron and the former executive director of the Social Planning Council of Sudbury. “Nutrition North was explicitly a market-based approach. What they did, however, was further entrench an exploitative market relationship that corporations have in Northern communities. It reinforced the existing food system as if it were the only food system.”

LeBlanc says non-Indigenous Canadians are looking at the problem of food insecurity through the wrong lens. “How do we make food cheaper at the store? Where do you get food in an urban context?” he asks, rhetorically. “That’s very much a Western economic approach.” Even the presumption that there is a standard diet for all Canadians is fundamentally colonialist, says Teri Morrow, a dietitian at Six Nations of the Grand River in southwestern Ontario. “Canadians ate the way we ate when they got here,” says Morrow. “Hunters up north don’t need lettuce. There’s roots and tubers, there’s lichen—a ton of things.”

(...)

In many parts of Canada, Indigenous people’s ability to hunt, fish, forage, and farm is compromised by the degradation of land and water through industrial-scale resource extraction. In other places—often described as “protected”—such as national parks, these activities are frequently prohibited by law. The formation of Canada’s parks, seen by many non-Indigenous people as wildlife refuges where nature is safe from human threat, has long disrupted Indigenous food sovereignty. Canada’s first national park, Banff, “was predicated on the displacement of diverse Indigenous communities,” says Courtney Mason, author of Spirits of the Rockies: Reasserting an Indigenous Presence in Banff National Park. “This was facilitated by park management and supported by the police, missionaries, and tourism entrepreneurs. In part, they were attempting to curb Indigenous subsistence practices of hunting, fishing and gathering, in order to protect emerging sport hunting and fishing tourism economies operating inside the park.” Further development of Canadian parks was largely modelled after Banff, incurring similar displacement and cultural damage. It remains illegal for Indigenous people to hunt in about half of the country’s national parks.

Even where it is possible to hunt, with a few exceptions, wild meat cannot be sold in restaurants, butcher shops, or grocery stores in Canada. This means hunters cannot earn a living from their efforts, and many Indigenous foods cannot be shared in retail or commercial settings beyond reserves or special, limited-licence events. Many coastal communities face a similar challenge as, even while living off of seal meat, the European Union’s ban on seal imports has made it impossible for families to earn revenue from the sale of skins.

(...)

One of the problems, says LeBlanc, is that Canada knows many people depend on the land for their food, yet governments manage our natural resources as if they didn’t exist: “The [Ministry of Natural Resources] doesn’t have the capacity to manage the forest properly, and I don’t believe the Crown has the will to make that happen. Because the interest is in getting money from stumpage.” Genuine transformation, LeBlanc believes, will only come from challenging the seemingly unassailable prioritization of resource extraction. “There’s an opportunity to manage food sources. This would mean a shift in the paradigm from extraction of timber and minerals to the inclusion of food sources.”

(...)

LeBlanc says there is a legal basis for implementing more food-oriented policies. This means, for instance, reforming training for forest-management authorities to include Indigenous world views and rights. In forested areas like the Fraser River canyon there is an alternative, which he and many others advocate for: community-based forestry, in which land is managed by and for the people who live on it. “Community forestry is a movement that started in Nepal in the seventies,” says Susan Mulkey, communications manager for the BC Community Forest Association, “where the government recognized that degraded land, the best stewards of that, the best people to bring it back to productivity, are the communities themselves.” The idea, LeBlanc says, isn’t to reject industry outright but to take an approach that incorporates economic and employment interests without excluding the use of land as a food source.

In the late 1990s, BC began a pilot project for community-based forest management; it now includes over sixty community forests that produce just under 3 percent of the provincial timber harvest. In 2011, following decades of protracted conflict with the government and logging companies, the Xaxli’p reached an interim compromise: the Xaxli’p Community Forest Corporation they had established a few years earlier was given a twenty-five-year tenure over the trees in most, but not all, of their territory. (Prior to that agreement, the province had given a number of companies the right to harvest timber on Xaxli’p land.) Restoring the land and creating a sustainable economy are goals that are built into XCFC‘s corporate mission. The plan is to eventually harvest timber in sustainable quantities and using sustainable methods.

“Our long-term goal is that our community forest will be self-sufficient,” says Nora Billy, a member of the XCFC board of directors. The XCFC plans to balance the conservation mandate with value-added timber harvesting, manufacturing products for sale in addition to selling raw logs. The first step has been ecocultural restoration. This includes promoting moose habitat by removing planted pine trees (to encourage the growth of willow and other wetland shrubs), leaving old fallen trees intact for animal habitat, purifying water, and thinning forest areas that have grown too dense due to post-logging replanting and government fire-suppression techniques. Moose and deer have begun returning to the area.

(...)

LeBlanc says that, over the years, he’s been told by many non-Indigenous people that it is simply too late to save what has been lost. For him, this is both untrue and a device used to perpetuate damage to the land and Indigenous peoples. “It’s a tidy, nice bow to put on top of 100 years of colonialism to say, ‘Our job’s pretty well done—all you need to do is let go of your romantic ideals and we can get on with civilizing you.'

But LeBlanc, Wolfrey, Shawana, members of the Xaxli’p Community Forest Corporation, Morrow, Bell, and many others are not letting go. “The fundamental element of resurgence, resistance, whatever you want to call it, that’s happening in Indigenous youth in particular, is challenging that directly,” says LeBlanc. “I know individuals who do live a traditional lifestyle, in remote communities. They’re not waving a flag around or flying down to Toronto for meetings or answering phone calls from reporters or academics. They’re busy completely entrenched in a traditional lifestyle. And they’re some of the happiest, most food-secure people out there.”

On a policy level, says LeBlanc, decisions about the use of land still exclude Indigenous world views. “There’s a transition that needs to happen in Canada at some point. Ultimately, all of our legislators and decision makers are products of our school system. And they’ve all been conditioned to think of us in a particular light . . . . We haven’t even gotten to the point where we can have a truthful conversation about land.””

[riichardwilson]

5 essential tips for optimizing your Google Ads Campaigns

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.

Through the process of helping thousands of digital marketing agency and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

Measure lost impression share

Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn’t show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of impressions that could assist you in making a robust and profitable campaign. 

An optimization tool like SEISO is skilled at helping advertisers to realize what their lost impression share really is. Acting on it is a step away, but the first is to understand what corners of the advertising market you are missing out on and creating an action plan to capitalize on this area. Use the SEISO tool to estimate the growth potential of your campaigns and the budget gains. 

Increase CTR to boost your Quality Score

Once you have the impressions on your ad, your work is not over. One of the most critical metrics in Google Ads is click-through-rate or CTR and Quality Score. You might be getting high-quality, affordable traffic from your ads, but if you aren’t getting industry-standard, it will be all for nothing. Having a good quality score is what makes your cost per click more affordable, and the average position of your ads increases. 

As it so happens, SEISO Google Ads analyzer features functionality that helps to examine the quality score of your Google Ads to show you where you are thriving and where you could use improvement. This can have a massive impact on the return on investment of your campaigns, and SEISO gives you an easy way to prioritize your efforts to reach your expected CTR, Ad Relevance, Landing Page experience of your ads.

Curate keyword match type

When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy. The match type will determine how alike your keyword needs to be from the final phrase that you are bidding on. As you can imagine, this has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. When you select the right keyword match type, you can experience a better conversion rate and more affordable customer acquisition costs. However, the wrong match type can quickly sink your entire budget without results. 

Trying to figure out a match type for your keywords can often turn into a guessing game that involves expensive trial and error. If you want to come to the proper keyword match type sooner and save yourself time and money, then it might be best for you to use the SEISO audit, which can provide you the match type analysis with the best practices that are optimized and appropriate for your campaigns. 

Optimize your ads performance

Perhaps the most critical part of running a profitable and successful Google Ads campaign is the optimization of your ads. Optimizing a campaign consists of establishing and scaling profitable keywords and ad campaigns and terminating those without success. However, how can you know when it is time to give up or when it just needs adjusting? There are thousands of data points in each campaign, and trying to look at them with the human eye can be frustrating and not give you the speed and progress that you might like. 

The SEISO tool can do the heavy lifting for you. SEISO’s engine takes a look at your existing ads and points out which ones to scale higher, adjust, and terminate altogether. It takes a lot of the guesswork out, and you can establish long-lasting profitable sales funnels that deliver exceptional results.

Micro-manage your keywords

A truly optimized Google Ads campaign requires management at the keyword level. It can seem like an enormous task, but it is mandatory if you want to extract the full potential out of your campaign and achieve high ROI. In almost any young Google Ads campaign, there are keywords and budget allocated that are going to waste. Identifying this can be done by leveraging the search terms report to get new high-potential terms and add them to your campaign or phrases that aren’t relevant to you and put them in the negative keywords list to exclude them.

It is usually not enough, and if you want to tackle the waste and drive up the profitability of your Google Ads campaign, then a tool like SEISO can help again. It identifies budget-waste and lack of profitability in your Google Ads campaign while making potential savings visible. In a single report, you will get keywords with no conversion, negative keywords to exclude or terms with potential.

Much more to discover in the SEISO analysis report, including expert tips and Google Ads best practices, account activity analysis, budget management recommendations, and more than 75 criteria sifted.

Are your Google Ads Campaigns optimized? To test SEISO for free TODAY, click on this link: try.seiso.io. 

About The Author

SEISO is a Google Ads campaign audit tool. It detects high value-added optimizations and saves marketing agency teams time in managing their accounts. Already adopted and used every month by thousands of users around the world.SEISO is edited by JVWEB, which has been building and optimizing your digital visibility and acquisition strategies since 2004. Performance is in our DNA, and we have developed unique expertise in all acquisition levers while fostering transparency, collaboration, and an ongoing search for innovation and improvement.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/5-essential-tips-for-optimizing-your-google-ads-campaigns/ source https://scpie.tumblr.com/post/621682096438706176

[scpie]

5 essential tips for optimizing your Google Ads Campaigns

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.

Through the process of helping thousands of digital marketing agency and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

Measure lost impression share

Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn’t show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of impressions that could assist you in making a robust and profitable campaign. 

An optimization tool like SEISO is skilled at helping advertisers to realize what their lost impression share really is. Acting on it is a step away, but the first is to understand what corners of the advertising market you are missing out on and creating an action plan to capitalize on this area. Use the SEISO tool to estimate the growth potential of your campaigns and the budget gains. 

Increase CTR to boost your Quality Score

Once you have the impressions on your ad, your work is not over. One of the most critical metrics in Google Ads is click-through-rate or CTR and Quality Score. You might be getting high-quality, affordable traffic from your ads, but if you aren’t getting industry-standard, it will be all for nothing. Having a good quality score is what makes your cost per click more affordable, and the average position of your ads increases. 

As it so happens, SEISO Google Ads analyzer features functionality that helps to examine the quality score of your Google Ads to show you where you are thriving and where you could use improvement. This can have a massive impact on the return on investment of your campaigns, and SEISO gives you an easy way to prioritize your efforts to reach your expected CTR, Ad Relevance, Landing Page experience of your ads.

Curate keyword match type

When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy. The match type will determine how alike your keyword needs to be from the final phrase that you are bidding on. As you can imagine, this has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. When you select the right keyword match type, you can experience a better conversion rate and more affordable customer acquisition costs. However, the wrong match type can quickly sink your entire budget without results. 

Trying to figure out a match type for your keywords can often turn into a guessing game that involves expensive trial and error. If you want to come to the proper keyword match type sooner and save yourself time and money, then it might be best for you to use the SEISO audit, which can provide you the match type analysis with the best practices that are optimized and appropriate for your campaigns. 

Optimize your ads performance

Perhaps the most critical part of running a profitable and successful Google Ads campaign is the optimization of your ads. Optimizing a campaign consists of establishing and scaling profitable keywords and ad campaigns and terminating those without success. However, how can you know when it is time to give up or when it just needs adjusting? There are thousands of data points in each campaign, and trying to look at them with the human eye can be frustrating and not give you the speed and progress that you might like. 

The SEISO tool can do the heavy lifting for you. SEISO’s engine takes a look at your existing ads and points out which ones to scale higher, adjust, and terminate altogether. It takes a lot of the guesswork out, and you can establish long-lasting profitable sales funnels that deliver exceptional results.

Micro-manage your keywords

A truly optimized Google Ads campaign requires management at the keyword level. It can seem like an enormous task, but it is mandatory if you want to extract the full potential out of your campaign and achieve high ROI. In almost any young Google Ads campaign, there are keywords and budget allocated that are going to waste. Identifying this can be done by leveraging the search terms report to get new high-potential terms and add them to your campaign or phrases that aren’t relevant to you and put them in the negative keywords list to exclude them.

It is usually not enough, and if you want to tackle the waste and drive up the profitability of your Google Ads campaign, then a tool like SEISO can help again. It identifies budget-waste and lack of profitability in your Google Ads campaign while making potential savings visible. In a single report, you will get keywords with no conversion, negative keywords to exclude or terms with potential.

Much more to discover in the SEISO analysis report, including expert tips and Google Ads best practices, account activity analysis, budget management recommendations, and more than 75 criteria sifted.

Are your Google Ads Campaigns optimized? To test SEISO for free TODAY, click on this link: try.seiso.io. 

About The Author

SEISO is a Google Ads campaign audit tool. It detects high value-added optimizations and saves marketing agency teams time in managing their accounts. Already adopted and used every month by thousands of users around the world.SEISO is edited by JVWEB, which has been building and optimizing your digital visibility and acquisition strategies since 2004. Performance is in our DNA, and we have developed unique expertise in all acquisition levers while fostering transparency, collaboration, and an ongoing search for innovation and improvement.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/5-essential-tips-for-optimizing-your-google-ads-campaigns/

[douglassmiith]

5 essential tips for optimizing your Google Ads Campaigns

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.

Through the process of helping thousands of digital marketing agency and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

Measure lost impression share

Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn’t show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of impressions that could assist you in making a robust and profitable campaign. 

An optimization tool like SEISO is skilled at helping advertisers to realize what their lost impression share really is. Acting on it is a step away, but the first is to understand what corners of the advertising market you are missing out on and creating an action plan to capitalize on this area. Use the SEISO tool to estimate the growth potential of your campaigns and the budget gains. 

Increase CTR to boost your Quality Score

Once you have the impressions on your ad, your work is not over. One of the most critical metrics in Google Ads is click-through-rate or CTR and Quality Score. You might be getting high-quality, affordable traffic from your ads, but if you aren’t getting industry-standard, it will be all for nothing. Having a good quality score is what makes your cost per click more affordable, and the average position of your ads increases. 

As it so happens, SEISO Google Ads analyzer features functionality that helps to examine the quality score of your Google Ads to show you where you are thriving and where you could use improvement. This can have a massive impact on the return on investment of your campaigns, and SEISO gives you an easy way to prioritize your efforts to reach your expected CTR, Ad Relevance, Landing Page experience of your ads.

Curate keyword match type

When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy. The match type will determine how alike your keyword needs to be from the final phrase that you are bidding on. As you can imagine, this has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. When you select the right keyword match type, you can experience a better conversion rate and more affordable customer acquisition costs. However, the wrong match type can quickly sink your entire budget without results. 

Trying to figure out a match type for your keywords can often turn into a guessing game that involves expensive trial and error. If you want to come to the proper keyword match type sooner and save yourself time and money, then it might be best for you to use the SEISO audit, which can provide you the match type analysis with the best practices that are optimized and appropriate for your campaigns. 

Optimize your ads performance

Perhaps the most critical part of running a profitable and successful Google Ads campaign is the optimization of your ads. Optimizing a campaign consists of establishing and scaling profitable keywords and ad campaigns and terminating those without success. However, how can you know when it is time to give up or when it just needs adjusting? There are thousands of data points in each campaign, and trying to look at them with the human eye can be frustrating and not give you the speed and progress that you might like. 

The SEISO tool can do the heavy lifting for you. SEISO’s engine takes a look at your existing ads and points out which ones to scale higher, adjust, and terminate altogether. It takes a lot of the guesswork out, and you can establish long-lasting profitable sales funnels that deliver exceptional results.

Micro-manage your keywords

A truly optimized Google Ads campaign requires management at the keyword level. It can seem like an enormous task, but it is mandatory if you want to extract the full potential out of your campaign and achieve high ROI. In almost any young Google Ads campaign, there are keywords and budget allocated that are going to waste. Identifying this can be done by leveraging the search terms report to get new high-potential terms and add them to your campaign or phrases that aren’t relevant to you and put them in the negative keywords list to exclude them.

It is usually not enough, and if you want to tackle the waste and drive up the profitability of your Google Ads campaign, then a tool like SEISO can help again. It identifies budget-waste and lack of profitability in your Google Ads campaign while making potential savings visible. In a single report, you will get keywords with no conversion, negative keywords to exclude or terms with potential.

Much more to discover in the SEISO analysis report, including expert tips and Google Ads best practices, account activity analysis, budget management recommendations, and more than 75 criteria sifted.

Are your Google Ads Campaigns optimized? To test SEISO for free TODAY, click on this link: try.seiso.io. 

About The Author

SEISO is a Google Ads campaign audit tool. It detects high value-added optimizations and saves marketing agency teams time in managing their accounts. Already adopted and used every month by thousands of users around the world.SEISO is edited by JVWEB, which has been building and optimizing your digital visibility and acquisition strategies since 2004. Performance is in our DNA, and we have developed unique expertise in all acquisition levers while fostering transparency, collaboration, and an ongoing search for innovation and improvement.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

Via http://www.scpie.org/5-essential-tips-for-optimizing-your-google-ads-campaigns/

source https://scpie.weebly.com/blog/5-essential-tips-for-optimizing-your-google-ads-campaigns

[laurelkrugerr]

5 essential tips for optimizing your Google Ads Campaigns

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.

Through the process of helping thousands of digital marketing agency and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

Measure lost impression share

Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn’t show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of impressions that could assist you in making a robust and profitable campaign. 

An optimization tool like SEISO is skilled at helping advertisers to realize what their lost impression share really is. Acting on it is a step away, but the first is to understand what corners of the advertising market you are missing out on and creating an action plan to capitalize on this area. Use the SEISO tool to estimate the growth potential of your campaigns and the budget gains. 

Increase CTR to boost your Quality Score

Once you have the impressions on your ad, your work is not over. One of the most critical metrics in Google Ads is click-through-rate or CTR and Quality Score. You might be getting high-quality, affordable traffic from your ads, but if you aren’t getting industry-standard, it will be all for nothing. Having a good quality score is what makes your cost per click more affordable, and the average position of your ads increases. 

As it so happens, SEISO Google Ads analyzer features functionality that helps to examine the quality score of your Google Ads to show you where you are thriving and where you could use improvement. This can have a massive impact on the return on investment of your campaigns, and SEISO gives you an easy way to prioritize your efforts to reach your expected CTR, Ad Relevance, Landing Page experience of your ads.

Curate keyword match type

When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy. The match type will determine how alike your keyword needs to be from the final phrase that you are bidding on. As you can imagine, this has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. When you select the right keyword match type, you can experience a better conversion rate and more affordable customer acquisition costs. However, the wrong match type can quickly sink your entire budget without results. 

Trying to figure out a match type for your keywords can often turn into a guessing game that involves expensive trial and error. If you want to come to the proper keyword match type sooner and save yourself time and money, then it might be best for you to use the SEISO audit, which can provide you the match type analysis with the best practices that are optimized and appropriate for your campaigns. 

Optimize your ads performance

Perhaps the most critical part of running a profitable and successful Google Ads campaign is the optimization of your ads. Optimizing a campaign consists of establishing and scaling profitable keywords and ad campaigns and terminating those without success. However, how can you know when it is time to give up or when it just needs adjusting? There are thousands of data points in each campaign, and trying to look at them with the human eye can be frustrating and not give you the speed and progress that you might like. 

The SEISO tool can do the heavy lifting for you. SEISO’s engine takes a look at your existing ads and points out which ones to scale higher, adjust, and terminate altogether. It takes a lot of the guesswork out, and you can establish long-lasting profitable sales funnels that deliver exceptional results.

Micro-manage your keywords

A truly optimized Google Ads campaign requires management at the keyword level. It can seem like an enormous task, but it is mandatory if you want to extract the full potential out of your campaign and achieve high ROI. In almost any young Google Ads campaign, there are keywords and budget allocated that are going to waste. Identifying this can be done by leveraging the search terms report to get new high-potential terms and add them to your campaign or phrases that aren’t relevant to you and put them in the negative keywords list to exclude them.

It is usually not enough, and if you want to tackle the waste and drive up the profitability of your Google Ads campaign, then a tool like SEISO can help again. It identifies budget-waste and lack of profitability in your Google Ads campaign while making potential savings visible. In a single report, you will get keywords with no conversion, negative keywords to exclude or terms with potential.

Much more to discover in the SEISO analysis report, including expert tips and Google Ads best practices, account activity analysis, budget management recommendations, and more than 75 criteria sifted.

Are your Google Ads Campaigns optimized? To test SEISO for free TODAY, click on this link: try.seiso.io. 

About The Author

SEISO is a Google Ads campaign audit tool. It detects high value-added optimizations and saves marketing agency teams time in managing their accounts. Already adopted and used every month by thousands of users around the world.SEISO is edited by JVWEB, which has been building and optimizing your digital visibility and acquisition strategies since 2004. Performance is in our DNA, and we have developed unique expertise in all acquisition levers while fostering transparency, collaboration, and an ongoing search for innovation and improvement.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/5-essential-tips-for-optimizing-your-google-ads-campaigns/ source https://scpie1.blogspot.com/2020/06/5-essential-tips-for-optimizing-your.html