#especially with the. current Political and Social climate. lmfao | Explore Tumblr posts and blogs

butchvamp · 2 years ago

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really disliking this new corporate strategy of using trans people as marketing (hersheys and now bud light(?????)) where these massive billion dollar brands just expose trans women to the most vile harassment possible while they get to profit off their image and pretend to be progressive. like wow cool you put trans women on your chocolate bar and your beer cans but are you like, doing anything for them and the wider community or are you just parading them around...lol. also it really frustrates me that people will eat this shit up. brands targeting the lgbt community as a marketing demographic is not a good thing, actually. it should piss you off that target sells tshirts with the word queer on it. it should piss you off that hersheys "we use child slave labor" chocolate is trying to target you specifically with their advertisements

#obviously im sure fae and dylan are being paid and i dont think theyre bad for taking the endorsements #but are these companies doing anything else to like. protect them.#it feels so gross and exploitative lol #dylan has already been getting so much online harassment #and after that hersheys womens day ad fae had to like scrub some of her online presence to avoid being doxxed #and for weeks afterwards on twitter people were just being so horrible about her #and hersheys specifically never came back out in support of her #they made a very vague wish washy statement abt ‘inclusion’ where they didnt even mention her or trans women at all lol #like again im sure both women took the endorsement with the knowledge that this would happen #but i do think. as being 'inclusive' has become a clear marketing strategy then these companies #need to be offering more than just money for parading marginalized people around #especially with the. current Political and Social climate. lmfao #idk the hersheys thing really pissed me off earlier this year especially when the company completely failed to really support her #i dont know whats going on behind the scenes but they should have done something publicly anyways #tfw you want to pretend to be progressive but also dont want to completely alienate your bigot customers... lol!#also they only donated 30k for those ads which is less than pennies compared to the 4.4billion they made last year

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