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camgirlsurvivalguide · 2 years ago

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Too Little, and perhaps Too Late: The short-comings of MFC as a platform

I know how sick and fucking tired I am of hearing this exact phrase but I will reiterate because it’s important: we’re living through rough times. The pandemic coincided with a massive shift for digital SW, from a realm that was largely live stream (which in a lot of ways was very much booming then) to a content creation platform that by and large took the entire world - SW and vanilla - by storm.

MFC is not a household name. It never has been. The average person doesn’t know what MFC is, and even the average porn consumer likely just thinks of it as one of the sites that pop up as an ad here and there while browsing other sites. Even in the “hayday” (which I’d argue was probably between 2014 and 2018), the pool of people in the know was small, especially in comparison to how prolific OnlyFans has become in broader (vanilla) society.

When established camgirls moved to OnlyFans in the wake of declining traffic and declining mental capacity for live streaming, especially those of us who were five or more years into constantly grinding, we created the foundation for the platform that quickly attracted non-SW to the site as soon as the pandemic occurred. The timing was the perfect storm. With an interface identical to Instagram, it was familiar even to the most vanilla or casual of audiences. With the concurrent rise of subscription-based payment modalities, people felt as comfortable clicking “subscribe” to a $5 a month page as they did with signing up for Netflix.

MFC has not had the same luck. Yes, strategic interface choices and payment structures were conscious decisions on OnlyFans’ part, but I cannot stress enough how heavily luck played into the explosion of OnlyFans as a platform. As much as what I’m about to say (eventually, after I’m finished my characteristic long winded ramble*) may be counter to this point, OnlyFans also inevitably did draw a significant portion of MFC users away from the platform and toward OnlyFans instead. Cheaper (sometimes), faster, easier to use, more transparent. The “tokens” thing was and still is an interesting concept** (again, I’ll get into this in a second), but seeing an obvious dollar amount to subscribe with and clearly defined dollar amounts to spend on individual creators pages themselves cleared any ambiguity about spending for the consumer. For better or for worse, OnlyFans is a SW-consumer platform for consumer dummies. It simplified everything a casual user was looking for out of a digital SWer, and then grew from there.

This is not to say live streaming is dead. Live streaming is bigger than it EVER has been before - but this also means MFC has even more competition now than it ever had in the past. We were the first live streamers the internet had, and for a while, the only live streamers the internet had. We were here before Instagram live, YouTube live, TikTok live, hell we were here when Twitch was justin.tv and even then, the average person had no idea justin.tv even existed. reference notes for internet history nerds: MFC was founded in 2004, justin.tv (which later became Twitch) was founded in 2007. By 2010, MFC was considered the largest adult live streaming platform on the internet (which also means on the internet itself, since ... others didn’t ... exist yet). Justin.tv was initially a free for all live streaming platform, but after developing a successful gaming section, it moved its gaming component to a site called Twitch in June of 2011 - later dissolving justin.tv and solely becoming Twitch in 2014, which was then quickly acquired by Amazon that same year. Tl;dr - MFC was first, and it was king.

*re: users migrating to OnlyFans: many of my biggest contributors on MFC did not move to OnlyFans strictly because their interest is live streaming, not content creation. Over the past year that I’ve been on Twitch, I’ve seen the return of many old names that remember me from MFC but simply haven’t seen me since, because they don’t like OnlyFans. Live stream consumers are still live stream consumers - it’s not as cut and dry as “OF stole all our people!”.

**re: tokens instead of dollar amount: Twitch uses this in the form of bits. It is still a strategy that works on other live streaming platforms - so I’m not necessarily saying that MFC using the token modality is a poor choice, but I am stressing that during a time where people are keeping their wallets closer to their chests, precise understanding of how much something costs may be more important to users now than it was before.

Alright kids, history lesson concluded. Now you know. Back to the topic at hand.

MFC consumers are unique - but in their uniqueness, I personally feel that the user base that was once largely exclusive to MFC now have options to have both of their primary needs met on other competing sites. Consumers on MFC are looking for two things: personal connection and sexual gratification. For some, having both needs met simultaneously is necessary - but for many others, dividing and conquering is likely a cheaper and higher quality strategy. A user who wants to get off will go to places that are cheaper or have more immediate access (aka OnlyFans), and that same user who wants to feel a sense of community or comfort from a live streamer can go to Twitch to have those needs met over there.

Even for the most dedicated MFC users, the history of site culture, for better or for worse, has likely impacted overall satisfaction for using MFC itself. There is massive pressure on dedicated MFC users - those with recognized usernames, at least - to provide their performer with tokens often on an hourly basis, and sometimes, depending on their reputation, the expectation is to spend a lot an hour. There is little in the way of anonymity for a user. The second they enter a room, their name pops up in the viewer list, and model expectations immediately kick in. Some of us even lurk other models rooms from separate member accounts or as guests to see members we consider “our tippers” (for better or for worse) and feel a massive sense of loss or disappointment if other camgirls are being tipped by “our tippers” more than they tip us.

In so many ways, expectation is the thief of joy, and this is playing a role on both sides of the MFC experience: for camgirls and their audiences. We need expectations about tipping because for many of us, it’s our sole or primary form of livelihood. When our goals aren’t met, our morale sinks. When our morale is low, we have less in our cup to pour from, impacting not only our own enjoyment of our jobs, but the experience of our viewers as well. Thus, the downward spiral.

Aside from literally forcing ourselves to keep on smiling and shaking ass, much of the issues experienced are in the hands of the MFC platform itself. Since the same team had no problem copying Instagram for their interface, having MFC improve their homepage in a Twitch-esque way even if only slightly could help new users (particularly those familiar with Twitch) feel more familiar on MFC. Main page integration of MFC Share visibility would work wonders for our video stores. The bare minimum would be consulting models themselves about site functionality and interface - an open forum of any sort for MFC developers to receive feedback is a pipe dream of course, but at this point, the state of things does call for drastic measures.

Very little of this is actively helpful for you as an MFC streamer right now, during a time crisis more or less, so I’ll hop off the lecture podium and begin the workshop component. Thank you for your patience. I will never, ever stop being wordy, so if you’ve made it this far, congratulations - you’re just as big of a nerd as I am.

“What the fuck am I supposed to do?”

- Forget everything you knew about what you used to earn on MFC; focus on the future, not the past. Re-frame your tokens per hour goals, or throw them out the window entirely, because they’re not likely to serve you well right now if you’re already struggling. Create a stream schedule and stick to it. Focus on hours streamed, not tokens made. Hope for the best.

- Up your quality as well as your content production. Lean on familiarity marketing, and increase your visibility. Twitch is huge right now and a lot of MFC viewers, particularly die-hards, are splitting their time and money between platforms. Learn how to use OBS, create “stream starting soon” screens, “BRB” screens, “Bath show starting soon” screens - stuff like that. Jack up the quality of what your set-up looks like as much as you can so that you appear attractive physically but also in terms of digital (and professional) set up style.

- Do more. More streams. More videos for MFC Share. More content for OnlyFans, more advertising on Reels, more advertising on Twitter, more hours more content more hours more content more hours more content --

...yeah. I know. That’s where it’s come to, in a lot of ways. It’s either relentless patience (which a lot of us don’t have the financial freedom for), or aggressive and constant ‘more more more’ which most of us just don’t possess the capability for anymore.

I’d strongly recommend revisiting whether or not you want to continue on MFC, particularly if its your (perhaps failing) primary form of income. Obviously there is and always will be money to be made on MFC. Diehard users will likely stick around until the platform literally falls into ruin, and there is always the potential for new users to fall in love with the experience and become dedicated supporters.

The question here is ... do you want to ride this out? Are you over it? Are the emotional, financial and time costs outweighing the pay? Do you feel as though you want to continue streaming on the platform while it’s experiencing the issues it’s currently experiencing? What if the issues never get resolved?

We’re in recession, “post”-pandemic, during a time of massive inflation. We, as creators, are under more pressure now than ever to be making the type of income we used to make, while relying on supporters who have less to spend than they used to. I hate to sound doom and gloom here, but this is a very, very challenging time, particularly for MFC camgirls for all of the reasons listed above (and more, I’m sure).

My only strategic advice is to diversify income and go where the money is most likely to be. Reels for advertisement (and the potential for virality, which isn’t a word but you get what I mean) are a more sure fire way to draw traffic to OnlyFans than using MFC.

This is a heavy post. I don’t want to deflate anyone, but I’m being realistic when I say the vast majority of us right now are likely struggling. You’re not alone, this isn’t the end and there will be another time in the sun - but now we’ve got to work three times as hard for half the pay, and if that’s what it means to make ends meet, we simply have to rise to the occasion.

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ldcu-12stem1-group5mil · 3 years ago

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“On Becoming a Medium: Gen Z Individuals as Modern Communicators”

Facebook. Instagram. Twitter. YouTube. Google.

If you are au courant with technology, you may have used these at least once in your life.

The world is changing at a rapid pace. Modifications, transformations, and advancements in all fields are constantly happening around the world. For instance, a few decades ago, the words 'social media' and the 'internet' are still unknown. Nevertheless, these soon played pivotal roles in revolutionizing and modernizing the society that we know of nowadays. People likewise attune and habituate themselves to various changes, hereby adapting to the new and evolved manner of living and communicating with others. The youth in the 21st century is no different. Individuals who were born alongside this expeditious technological and scientific progression are collectively referred to as Gen Z, and they might become the prominent catalysts of change in this modern era.

What year were you born? If you were born after 1997, then you belong to Generation Z (Gen Z).

Generation Z, often shortened as Gen Z or iGeneration, is a demographic cohort for those who were born between the late 1990s and early 2010s, succeeding the Millennials. Despite labeling them to the last letter of the English alphabet, they contrarily have a lot of firsts compared to the previous generations. To name a few, they are considered the pioneering generation of digital natives; they can now reshape the power of technology for the betterment of themselves and others. Moreover, they are also the first generation that was raised in the era of smartphones and the internet. Since Generation Z was born together with the rise of digital technologies, they are more oriented and used to having widely available information anytime anywhere. According to Katie Young of GWI, it has been estimated that Gen Z typically spends around 3 hours and 38 minutes online, 50% higher than an average mobile user. Internet became a fundamental part of today’s society, and it is inherent to Gen Z as well. Their use of the internet on a daily basis has influenced their interactions and patterns of communication with others, both positively and negatively.

Having been accustomed to the technology we have nowadays, it is unquestionable that this generation is considered 'tech-savvy'. Come to think of it, they have not experienced a world without these technologies. They can quickly create documents, presentations, and journals with ease, especially with sufficient internet speed and fine gadgets, like laptops and phones. Additionally, they can share it with their friends, classmates, teachers, or coworkers, making it systematic and efficient. These increase their overall productivity and connectivity with one another, allowing them to multitask on various activities within a short period of time.

More than half of the internet users across the globe are under the age of 24. Additionally, this group of people tends to spend roughly 70 hours a week on their devices (Metafacts, 2018).

Whatever they want to learn, it's readily accessible for them to read and practice. This gears Gen Z towards excellence and discipline, and the earlier these are practiced, the better it is for the maturity and growth of an individual.

The integration of technology into the lives of Generation Z is indeed highly powerful. Before, millennials use SMS and voice calls to connect, and prior to the invention of any telecommunication device, mailing a letter is the only way of communicating with others from afar. Unlike the previous generations, online and digital communication through various social media applications has become the predominant means of communication among Gen Z individuals. It doesn't matter where they are, they are all connected virtually, may it be a virtual conference call or a simple text message. Moreover, as technology made its way to almost everything, collaboration with one another is a crucial aspect that Gen Z individuals would prefer to have. Using popular messaging applications like Messenger and Discord, many of them can keep in touch with one another and easily collaborate on projects, tasks, or any activities.

Over the recent years, communication among people has transformed and changed. Aside from the technological advancements, the way we communicate with others both digitally and personally is now different compared to the previous generations before us. We now commonly see abbreviations and slang in chat messages and comments online. This is often used in casual conversations among friends and family. However, this is also a piece of evidence on how our language adapts and evolves to the changes we create over time.

These are the most common slang and abbreviations used in social media. How many of these have you used?

Despite the rise of messaging apps and virtual calls, face-to-face or personal communication is still the widely preferred form of communication among Gen Z individuals.

With the frequent use of social media and the internet, Gen Z individuals tend to acquire a lot of ideas and information from others. YouTube and TikTok trends are great examples of this. As a result, they become more creative and imaginative when performing or doing something, especially when it strikes their interest. Besides, they can also create content to share with their audience. It may be for entertainment, education, information, and many more.

On top of that, Gen Z is also considered the most diverse generation, as they openly accept and embrace diversity and differences of everyone. No matter where you came from and what you define yourself, you are accepted by this generation. They are generally open-minded to the issues and taboos we commonly avoid to discuss. Moreover, they enthusiastically engage in various activities that support equality and transparency, and actively protest against racism, discrimination, hatred, and corruption which have long plagued our society. These actions, together with the rising influence of social media, may pave the way for the young generation’s voices to resonate around the world, making an impact to the society in the process.

Furthermore, these social media platforms gave them the chance to become more knowledgeable and updated on what is happening locally and internationally. They can be easily informed of any recent events by simply browsing the web or opening any social media app. Social media applications like Facebook and Twitter are the common avenues for this up to date information. However, remember that some of these may be false information, especially if the author or account who posted it is not a verified media outlet. Fact checking and verifying the sources of the articles seen in these platforms are easy and common ways to affirm their legitimacy.

Additionally, these social media applications also allow them to share their thoughts and comments regarding different posts, not to mention that may post something as well, provided that it is credible, verified, and factual. This consequently enriches their vocabulary and skills in writing, speaking, and debating, especially when involved in topics that are deemed controversial. As opposed to the millennials and previous generations, Gen Z is more open to voicing out their opinions, ideas, and thoughts to the world, candidly expressing their freedom of speech to everyone.

They don’t want to continue being a follower, they want to lead. They want to make change.

Twitter and its tagline, "What's happening?", describing the purpose of the social media platform, to connect people and to allow them to share their thoughts with a public audience.

However, it is worth noting that knowing how to navigate the internet and media does not necessarily mean that you are already digitally literate. It is essential that as users of media and spreaders of information, we know what are the proper things to do online. Intently spreading disinformation is just plainly wrong, no matter what the reason is. It does not only cause confusion but also panic and hysteria, especially when that false information is an alarming threat to security and lives. In general, we need to be responsible and disciplined all the time. You may think it is harmless, but it may actually be harmful and damaging to others. Remember, think before you click.

Communication has always been an integral part of being a human. It is the sole reason why we progressed into the civilization that we live in right now. As we reach the digital age of our civilization, the new generation of digital natives, Generation Z, will soon become the contemporary modern communicators of this society. This generation is a vocal and active group that can be a great catalyst for change. Their fervent principles, philosophical beliefs, and prudent judgments may serve importance later on as the world progresses. However, to express these to the world, we need to become a good communicator — an effective and influential communicator. And to do that, we need to be genial, compassionate, and rational to others who wants to become a communicator as well. Let them speak and let them be heard. That way, you too will be heard by others.

Generation Z is a unique generation on its own, and with their power to become a powerful communicator, they can become a medium — a medium with a potential to spark change to the society we live in.

As digital natives and users of social media, we need to be responsible for using the technology given to us. Do not make it a place for false information and hatred. Instead, use it as a platform for various purposes that everyone can benefit, learn, and enjoy.

References:

Seymour, E. (2019). Gen Z: Born to be digital. Retrieved from https://www.voanews.com/a/student-union_gen-z-born-be-digital/6174519.html.

Rapacon, S. (2019). How Gen Z is redefining their world through technology. Retrieved from https://garage.hp.com/us/en/modern-life/generation-z-redefining-the-world.html.

NDMU. (2019). The evolution of communication across generations. Retrieved from https://online.ndm.edu/news/communication/evolution-of-communication/.

Belinne, J. (2019). Gen Z - The communication generation. Retrieved from https://community.naceweb.org/blogs/jamie-belinne/2019/07/23/gen-z-the-communication-generation.

Barcelon, B. (2010). The life of Generation Z. Retrieved from https://teenlife.blogs.pressdemocrat.com/10220/the-life-of-generation-z/.

Image & GIF Sources:

https://www.social-babies.com/post/2017/01/27/5-social-media-platforms-to-explore-in-2017

https://www.thedailybeast.com/generation-z-is-already-bored-by-the-internet

https://uploads0.jovo.to/idea_attachments/840592/homework-dribbble_bigger.gif?1544706789

https://gifer.com/en/gifs/syntax

https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/slang-1624575149.gif?crop=1.00xw:1.00xh;0,0&resize=980:*

https://ar.pinterest.com/pin/99994054211311292/?amp_client_id=CLIENT_ID(_)&mweb_unauth_id={{default.session}}&simplified=true

https://cdn.dribbble.com/users/1308476/screenshots/3438418/beboldforchange_dribbbleloop.gif

https://business.twitter.com/content/dam/business-twitter/basics/twitter-basics-2-tweetideas.gif

https://giphy.com/explore/online-safety

#MediaandInformationLiteracy2021

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normal-thoughts-official · 4 years ago

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https://vm.tiktok.com/ZMeHHDBpb/

https://vm.tiktok.com/ZMeHHCTwq/

https://vm.tiktok.com/ZMeHHUxHb/

https://vm.tiktok.com/ZMeHHDxww/

https://vm.tiktok.com/ZMeHHCtVm/

https://vm.tiktok.com/ZMeHHCvo3/

She's hilarious but there's two videos where she starts to speak more mumblingly

ok first of all these are brilliant and i'm losing my mind and i love you, thank you for curating these to me.

i will transcribe them in a bit but i just felt the need to leave this "little" (it's long sorry) note:

as someone who's been raised catholic i just want to say that she is pretty wrong about almost everything she said about catholics, and i say that as someone who hates catholicism with my whole mind body and soul and who's been traumatized by this stupid fucking faith to the point where i can't get into a church without breaking into sobs dauihdasiuh. the catholic guilt is real but catholics are absolutely allowed to divorce and use contraceptives, and also have sex before marriage. the first one is met with some guilt esp from women altho honestly i think it's more due to mysoginist reasons than religious reasons, and the second and third ones are commonpractice and if you say that it's wrong and bad everyone will think you're a fucking weirdo

and even with the divorce thing, while the guilt is there (im pretty sure half the reason my mom doesn't divorce is because she would feel guilty about it, although again, i feel like that's got very little to do with religion and way more with internalized mysoginy), i cannot stress enough that divorce is allowed, almost everyone i know has divorced parents and they're all catholics. the church's official position is kinda weird (as of now pope francis basically said that it's "morally necessary" in some cases but he also referred to ppl who divorced and remarried as "imperfect", but like, it hasn't been forbidden for years, so much so that people get second marriages at catholic churches literally all the time, and i kinda feel like ppl overestimate how much ppl care about what the pope says. at least here in latam, cuz we've always kind of freestyled religion since it was imposed on us anyway, but like... in my experience the average catholic practitioner is INCREDIBLY less conservative than the vatican and i feel like most people don't even know what the pope says or doesn't say. and i'm saying that as someone whose grandfather almost became a priest and only gave that up because he fell in love with my grandmother, and he's been a ferverent catholic his entire life. also two of his kids divorced, one married a divorced woman, one is gay and living together without marriage with his divorced boyfriend, one never married, and one had two kids before marriage which necessarily means that they fucked, and none of that was ever a problem to him. oh, also, my dad had divorced AND he was a buddhist when him and my mom married. currently he is a spiritist)

i think it might be possible that u technically have to ask for "permission" to the church to remarry in church, but in practice i think it's more of a ritualistic thing than actually asking for permission, cuz i've never met a single person who had them say no. it was pretty much "hey local bishop guy so my husband sucked and we divorced can i marry again" "sure lol". obviously it sucks that you even have to ask, but it's nowhere near as strict as people seem to think

the contraceptive thing is also absurd. like i cannot stress enough that my family would absolutely flip if they found out i DIDN'T use contraception. that was always something that my family reinforced very strongly, ESPECIALLY my grandpa. i've never met a single catholic who does not teach their kids to use contraceptives. my high school was catholic (literally named the Holy Cross, fun times, although they didn't impose the faith or anything. in fact almost half of the students in that school are jewish, but like, still, there was a priest in the school board) and we were taught to use contraceptives, put the condom in a banana and the whole pizzazz during biology class

like yeah the bible says not to but it also says not to mix different fabrics and that doesn't mean it's actually a thing that's reinforced in most catholic communities doaihdaj at least not here in latam. in here non-catholic christians are actually way more hardcore about the puritanism rules than catholics are, particularly evangelicals, which are kind of overtaken the catholics' traditional role of being colonialist fuckers as they are mostly from the US so they come to further US imperialism through religion here. watch out catholic church they're coming for ur crown

and even outside of puritanism, "non practicing catholics" are absolutely a thing like ppl who are catholic but don't even pray or go to church, much less care about that shit douahdsaohj so like the stereotype that all catholics are like the very small minority of hardcore catholics is like the stereotype that every muslim lives by the ultra-conservative muslim rules. it's not true and it's stereotypical and taking the minority ultra conservatives to be the rule when they are not

there's also the fact that there are many different currents of thought inside the catholic church (a little bit like with judaism although way less flexible than judaism is), some of which are very conservative, some of which are progressive. here in latam in particular the teology of liberation is extremely popular (it's the one my family subscribes to, and i'm pretty sure it was actually born here in latam) and it's pretty progressive. for catholics, that is

and like mandatory disclaimer that i am coming from my own experiences with latam catholicism, which i feel is different from other catholic countries - my polish friends for example have experiences with catholicism that are a lot closer to those stereotypes than mine ever were - but since most of the catholic population in the world is brazilian (like me), and second place goes to mexicans, i feel pretty comfortable taking it as a ruler to measure general catholic practices

with that being said, however, the catholic church can choke and die in a fire as it is a symbol of colonialism first and foremost, its proselitism is one of the worst things ever, and even the progressive currents are still way too damn conservative for my tastes. i just don't feel comfortable transcribing something that i know is incorrect and stereotypical (and that in some cases is used to further oppression like with the Irish in the UK or armenian catholics, and i've even had some US-diaspora latinos hear some incredible things from gringos who assumed they were catholic, or, in their beautiful words, "had latino religion". but obviously in most cases catholics are the oppressors, especially here in the third world)

also, her assessment in the third video is absolutely correct. A/B/O IS just conservative gender roles born of christian and catholic imposition transposed to a fictional world where the genders have slightly different names, which is why i, as a rule, hate it dauhdsaiuhdauhda and even though the assessment that catholicism is thaaat much more conservative than other christian religions (it's absolutely not, it's Exactly As Conservative) isn't true, catholicism is still where most if not all of western conservative rethoric is born of, and ugh, it's so refreshing to see someone understand this and put it into words so well

so yeah keep that note in mind but anyway, transcriptions:

[Video transcription #1: in reply to a tiktok question, which says, "now i'm thinking about the catholic guilt that would come with it oh my god". user @Omarsbigsister is saying, "good morning", she then covers her mouth as she starts to laugh, before continuing, "I guess I'm the religious omegaverse tiktoker now. I did not know catholic guilt was more than just sex, I thought it was just about sex, but nO. people who are catholic, if you don't know, they get guilt over every little thing, they get guilty when they eat, they have guilt when, like... [dismissive gesture] they have fun... it's messed up *cut* [mumbling i don't understand, sorry] in which you HAVE to be bonded before... *sticks tongue out* *cut* and catholics, from what i know, uhm, cannot get divorced, so you can't be unbonded, you're stuck for life with that alpha or omega, and then you can't use contraceptives so if you have a heat or rut, good luck, you cannot escape it, and on top of that, they preach abstinence, right, so if you're having a heat or rut in your teen years you just gotta deal with it alone like you are not allowed to be bonded, so, that would be really intense."

#2: in response to a question, which said, "follow up question: if in the real world hijabis are women, in ABO universe would hijabis be omegas of all genders?". the user is shown stroking her chin in contemplative silence for a long time, before she says, "actually, both men and women have to wear a hijab, it's just more visible on women, but men also have to cover from like, the neck all the way down... so like when you see them [mumbling i don't understand, sorry] that's their hijab. *cut* Islam is actually treating men and women, like, fairly somewhat equally, so, I feel like in omegaverse alphas, betas, and omegas would all be held to the same standards, and alphas and omegas would also be held by the same standards but then culture would ruin it, just like western culture has ruined it. for your other question. 'would muslim families prefer betas more, and would betas be spiritual leaders', i feel like everyone prefers betas more, but then also Islam came to like, uplift women [a written note then shows up, which says, "like girls are seen as a blessing to have as kids"], so like omegas would be seen as like, a blessing to have as a child.

#3: in response to another tiktok question, which says, "fun fact bestie you cannot get divorced in the catholic religion even if your spouse is abusive and horrible to you so in omegaverse how would that work?". she replies, "the reason that Abrahamic religions seemingly fit so well into the omegaverse universe is because catholicism specifically and christianity, uhm, all the gender norms and all the cultural norms especially in the west came from catholicism and christianity, they were forced on people, and then you know, people might not be religious, but the norms stay. but now you have omegaverse which is basically just a bunch of like youth exploring the youth through this, like, werewolf fanfiction trope, using all these gender roles that you have in society on their head, so, really, what i'm saying, is that... omegaverse is just catholicism fanfiction"

#4: she looks at the camera and says, "getting islamophobic comments is one thing, but getting islamophobic comments that say that muslims cannot be in the omegaverse".... she then breaks into laughter for a solid 30 seconds

#5: she is shown reading out loud, in a mock-outraged face, a tweet that says, "about to murder tiktok they try to make Ramadan a 'quirky' trend. it's a religious holiday. stop it, get some help. /srsly /g.", then a follow-up tweet, which says, "saw a tweet saying on tiktok they are asking questions about how ramadan would work in omegaverse. i'm done with y'all, just say you disrespect muslims and go". then another tweet by a different user, which says, "i tried to read, i got secondhand embarrassment-" they then break out of character and say, "oh, that's fair," before going back, "if it wasn't ramadan i'd be boxing those people right now. those people should be ashamed to even think that way wtf". then another, which replies, "well i'm not celebrating it, so as a non-muslim, i'll happily box them". then, back to her normal voice, she says, "i really was just making a silly little tiktok and seeing that stuff really hurts... i'm just kidding, i can't keep a straight face. you like minecraft youtubers, what are you gonna do to me? what are you gonna do to me?"

#6: in reply to a tiktok ask, which said, "prince philip was an omega". she slowly films herself as she takes a walk, finds the nearest trash bin, and tosses the phone there, before putting the lid over the box. end ID]

#i hope u dont take that as me being mad at u anon #honestly i could care less if ppl offended catholics #i just dont like spreading misinformation and once i started writing i couldnt stop #the videos are still amazing and spot on tho except for the first one #long post #discourse #catholicism tw

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annaxkeating · 4 years ago

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How to Create Irresistible Facebook Landing Pages (Examples)

Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook.

Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade leather bags.

Your ads reach people like this because of tracking, pixels, lookalike audiences, and all the other technical magic that powers Facebook’s advertising platform. Facebook can see that this potential customer is in the market for a new leather bag (they were just searching for one last night!) and, based on the demographic targeting you’ve applied, shows them your ad.

There are only five minutes left until the school bell rights and children flood out the doors into the car, demanding snacks, Fortnite V-Bucks, and meaningful action to address global climate change. So, your prospect clicks your ad with the intent to buy.

Only… your Facebook ad doesn’t send them where they expected. Instead, it takes them to the homepage of your store. The beautiful leather bag you were advertising is nowhere in sight. Now the kids are in the car, the phone is back in the console, and the sale is lost. Where’d you go wrong?

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

These landing pages are different from other pages (like product pages on your website) because they’re tailor-made to complement your Facebook ad. They continue the story—the hook, the design, the call to action that was introduced to the reader as they scrolled through their Facebook newsfeed.

Years ago, Facebook offered landing pages within their own platform. These allowed businesses to gate their content for Facebook likes (earning them the nickname “like gate”), but they haven’t been available since 2014.

In this post, when we talk about Facebook landing pages, we’re talking about the first page someone sees after they click on a Facebook ad—not to be confused with the on-platform landing pages Facebook used to offer.

Why Do I Need Landing Pages for My Facebook Ads?

Everyone’s Facebook newsfeed is unique. The content and pages you like, the friends you’re connected to, the groups you’re joined—these things all influence the way your newsfeed populates. Because prospects’ newsfeeds are personalized and the ads they see are highly targeted, your Facebook landing page needs to be tightly aligned with your ad if it’s going to be successful.

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Scrollers, readers, and browsers on Facebook need extra nurturing to go from ad click to purchase. These potential customers are in the brand awareness phase. To convert on your page, they’ll wanna see specific information related to whatever got them to click on the ad in the first place. A focused Facebook landing page—with concise info and a consistent message—is the best way to turn them into customers.

Mobile users are distracted users

People don’t log into Facebook for in-depth reading and focused learning. They’re filling time, or just picking up their phone for a quick check-in. And because 94% of Facebook ad revenue is from a mobile device, you should assume everyone who sees your ad only has five minutes or less to make a purchase.

That’s why you need to make it as easy as possible to go from Facebook ad to landing page call to action. Every navigation obstacle or confusing message risks losing your prospect’s attention and having them move on to something else.

Homepages are slow and overwhelming

Homepages are great for solution-aware prospects looking for specific information, but they can be overwhelming for visitors from social media. (Just think of all the distractions: nav bars, calls to action, lists of products and features.) A MECLABS study found that 44% of clicks generated by B2B companies send readers to a homepage and not a dedicated landing page. That’s a lot of businesses that aren’t optimizing for conversions.

An average visitor won’t wait more than three seconds for a page to load. Most websites are heavy with images, scripts, and other elements that make them slower than an optimized landing page. When you send your Facebook ad traffic to your homepage, you’re probably losing more customers than you realize.

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

Know your audience. It’s no secret that Facebook has amazing targeting capabilities, but you won’t be able to take advantage of them if you don’t know anything about your ideal prospects. Before you shell out the cash for Facebook ads, make sure that you know your audience well. Spend time investigating how potential customers search for your solution, what words they use when describing products or services similar to yours, and what features or benefits interest them most.

Keep it consistent. When writing for a Facebook landing page, remember to keep the messaging consistent between your ad and your landing page. Marketers might think that repeating copy is repetitive, but it can help reinforce your message to prospects and reassure them they’re in the right place after they click. Same with calls to action: if someone clicks an ad about earning a doctoral degree, that’d better be the main focus of your landing page.

5 Facebook Landing Page Must-Haves

Clear unique selling proposition (USP). Visitors should immediately be able to tell what makes your product or service a fit for their needs. Don’t bury the most important details lower on your page—show ’em above the fold.

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Consistent design elements. The goal here is to continue the story you started on Facebook, and that includes visuals. If the images on your Facebook ad are neutral colors with images of smiling kids, then your Facebook landing page should also have neutral colors with images of smiling kids.

High-quality images or videos. This seems like a gimme, but you’d be surprised how many Facebook landing pages use low-res visuals that scare off prospects right after they’ve clicked an ad. Make sure to use images or videos on your landing page that shows your offer in the best light.

A singular, compelling call to action. You can repeat your call to action throughout the page, but you should only ask visitors to do one specific thing. Plus, your copy should tell them exactly what happens when they do that thing: for example, “get the ebook” rather than “submit” on a form.

Examples of Facebook Landing Pages Done Right

Of course, we’d never give you all this information without providing some concrete examples. Here’s a breakdown of Facebook landing pages from Unbounce customers who really know what they’re doing.

Quarters: Target Your Ads with Demographic Information

Quarters is an all-inclusive community living space in multiple locations around the world. They advertise their service on Facebook by highlighting their transparent pricing, contract flexibility, and included amenities.

This Facebook ad that Quarters is running has five variants. Each features copy and imagery designed to target people looking for housing in a particular city or neighborhood—say, Manhattan—allowing Facebook to surface relevant ads depending on audience location.

Image courtesy of Quarters. (Click to see the whole thing.)

When someone clicks through to the landing page, Quarters encourages them to “Check Availability,” repeating the call to action throughout the page to keep it top-of-mind. This does a great job of guiding visitors to take the next step in the purchase journey.

Choosing a place to live can be a substantial expense (especially in the Big Apple), and Quarters anticipates their prospects will have plenty of questions. The landing page includes tons of useful information, including 360-degree tours of available rooms, details on the neighborhoods (with images and maps), and quick-reference lists of amenities and pricing.

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

TapSnap is a photo booth rental company and their Facebook landing page makes that obvious. Above the fold, their message is super straightforward: they’re selling photo booths, they’ll deliver them to you, here’s how to get in touch. Boom.

Side note: Check out the arrow at the bottom of the fold that directs your eye to more information. Without it, the page might’ve created a false bottom effect, leading people to believe that they were at the bottom of the page when there’s actually more to read.

Image courtesy of TapSnap. (Click to see the whole thing.)

Further down, TapSnap provides a concise, skimmable list of features that help prospects quickly understand what they can expect from the product. Plus, the brand shows its booths in action with photos from real events (alongside examples of the different kinds of pictures available) to show off the experience they create.

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Samuraw offers a high-quality mineral and probiotic supplement made from natural ingredients, and this Facebook landing page (built by Webistry) delivers that message right away in the headline. By including the “add to cart” call to action above the fold, Samuraw also gives visitors a clear path to purchase.

Image courtesy of Samuraw. (Click to see the whole thing.)

If you’re already in the market for a real-food multivitamin and probiotic (who isn’t?), you might choose to purchase right them. But if you’re curious about ingredients and other nutritional details, Samuraw has done a great job of providing all that information further down the page.

Another neat feature of this Samuraw landing page is the sticky call to action that follows visitors as they scroll the page. This helps keep the offer top of mind and makes it easy for readers to purchase the product when they’re ready to convert.

Wanna see how other brands are using Facebook landing pages to grow their businesses? Check out this post about how a baby food brand used Facebook to create an email list of 14,000+ subscribers, or this one about how Indochino drove 50% growth in just one year.

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

Take Taboola, an advertising and sponsored content platform that you’ve probably seen surfacing content all over the web. In this Facebook ad, Taboola makes sure to highlight their expansive digital network: “Reach 1.4B users – and get traffic that converts.”

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Taboola continues to build trust on their Facebook landing page. Above the fold, they’ve included a banner of some of their most recognizable partners and customers: USA Today, IKEA, and Microsoft, to name a few.

Further down, Taboola even includes concrete results that brands have gotten with the platform. It’s one thing to say you can increase someone’s conversion rate or audience engagement. It’s another thing to prove it with hard numbers.

TurnKey gives us another great example of how to use proof on your Facebook landing page. As a vacation rental platform, the company needs visitors to trust that their properties will be handled with care. They do that by including featured media logos and various awards in a banner above the fold.

Image courtesy of TurnKey. (Click to see the whole thing.)

But the most compelling proof on this page is a testimonial that TurnKey includes lower down. This customer totally lays out TurnKey’s unique selling proposition: other rental platforms have left their home in shambles and failed to earn them what they expected, whereas TurnKey puts their mind at ease by protecting the property from damage and generating more revenue.

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Sure, your offer is great—but to really get people converting, it can help to give ’em a little something extra. For ecommerce companies, maybe it’s free shipping or a discount. For SaaS brands, it’s usually a no-commitment free trial.

That’s how CommuniCloud is driving registrations on this Facebook landing page. The brand keeps things simple: along with a quick description of their benefits and some social proof, we’ve got a quick form that asks just for necessary information.

Image courtesy of Communicloud. (Click to see the whole thing.)

It’s important to note that CommuniCloud doesn’t require a credit card to sign up for their trial. That’d create some serious friction at this stage, so better to capture contact details and sort out the payment side later.

Schedulehead + HiredHippo: Show Off the Product In Action

Some products are… let’s say, more photogenic than others. It’s easier to get people’s attention with a picture of food or clothing than something like software. Still, showing off your product—whatever it is—can better (and more quickly) communicate what you’re offering than words alone.

Schedulehead is a software platform that helps companies manage their employee scheduling and payroll. On this Facebook landing page, the brand is sure to highlight their user interface right from the beginning—before even getting into the specifics of their functionality.

Image courtesy of Schedulehead. (Click to see the whole thing.)

This helps visitors understand that Schedulehead isn’t some overrated spreadsheet. There are at-a-glance graphs and charts, map and calendar integrations, and loads of other features to help track your workforce.

And check out this page from HiredHippo, a job search network that automatically matches professionals with hiring companies. (Love this headline, by the way. Finding job opportunities without updating a dull resume sounds like a dream come true.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

After listing some of the benefits and sharing testimonials from users, HiredHippo is sure to include a snapshot of the platform to show visitors what they can expect. Even just from this image, we can see that the dashboard makes evaluating job opportunities way easier by sharing the key details in a bulleted list.

Start Building Your Own Facebook Landing Pages with Unbounce

Ready to create a landing page for your next Facebook ad campaign? Be sure to check out how Unbounce helps digital brands turn more followers into customers. Then head over to our templates to get a head start building a customized landing page that’ll keep your campaigns consistent and convertin’.

from Digital https://unbounce.com/social-media/facebook-landing-pages/ via http://www.rssmix.com/

#digital marketing

0 notes

jjonassevilla · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

from Marketing https://unbounce.com/social-media/facebook-landing-pages/ via http://www.rssmix.com/

#SEO

0 notes

josephkchoi · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

How to Create Irresistible Facebook Landing Pages (Examples) published first on https://nickpontemrktg.wordpress.com/

0 notes

kennethmontiveros · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

How to Create Irresistible Facebook Landing Pages (Examples) published first on http://nickpontemktg.blogspot.com/

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itsjessicaisreal · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

from Marketing https://unbounce.com/social-media/facebook-landing-pages/ via http://www.rssmix.com/

0 notes

samanthasmeyers · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

from Marketing https://unbounce.com/social-media/facebook-landing-pages/ via http://www.rssmix.com/

#Digital Marketing

0 notes

roypstickney · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

0 notes

reviewandbonuss · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

https://unbounce.com/social-media/facebook-landing-pages/

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ladystylestores · 4 years ago

Text

How Coronavirus Has Changed Consumer Attitudes Toward Beauty – WWD

https://pmcwwd.files.wordpress.com/2020/06/reset-consumer-1.jpg?w=640&h=415&crop=1

Beauty consumers will never be the same.

On the heels of a global health crisis and social uprising demanding true justice for all, everything from how we buy to what we expect from the brands we use has been permanently altered.

“We’ve been seeing remarkable behavior changes across so many categories as a result of the pandemic, and beauty is no exception,” says Kristopher Hull, senior vice president, senior client officer at Ipsos.

“The pandemic has had an impact on what [people] buy, where they buy it, their openness to new brands,” he continues. “Also, it’s having an impact on how they think about shopping after the pandemic eases up and as the economies reopen.”

As confinement is being rolled back in countries around the world, people’s appearance remains important to them. Just under 60 percent of those recently polled worldwide by Mintel reported no change in terms of how that’s prioritized, while 50 percent to 60 percent said they haven’t altered how much money they’re spending on beauty products.

Sarah Jindal, associate director, global beauty and personal care at Mintel, says if you peer into consumers’ beauty bags, they’re as full as before.

“It’s just the composition of what’s in it has shifted,” she explains. “It’s more skin care, more self care. Maybe they are trading down in certain categories with regard to price, but they are still spending.”

“Skin care started to grow to the point where it captured almost half the volume of the total industry,” says Larissa Jensen, the NPD Group’s vice president, industry adviser, beauty, referring to the U.S. market. “This is unprecedented.”

Consumers, adds Jindal, are “still engaged.” Yet the complexion of their engagement differs markedly from generation to generation.

Generation Z

Sales of makeup declined in the U.S. during the pandemic. Jensen pins much of that to younger people wearing less of it.

“Add to that the fact that the younger consumer is more likely to be shopping online, and you stir in the pandemic, where online became the only channel for consumers to use, and you’re starting to see the preferences of the younger generation potentially,” she says.

Additionally, many Gen Zers are missing some of their big life events, such as an 18th or 21st birthday, prom or graduation, due to the lockdowns. In other words, why get dressed up when there’s nowhere to go?

A recent GlobalWebIndex study showed that in numerous product categories, delays for making purchases were led by Gen Z. More than four in 10 said that was the case in buying clothing, for instance. They were also the demographic to most likely delay buying a smartphone, smart device or personal electronic device.

“How are brands going to build these long-term relations over time and actually make connections to keep Gen Z interested, if Gen Z are going: ‘Actually, I’m feeling a bit cautious about what we’re going to spend our money on,” Bishop says.

For a generation that’s somewhat in the doldrums there’s an opportunity today for a brand to connect, inspire and even just entertain. As an example, Bishop cites E.l.f.’s virtual TikTok challenge.

“That tapped into the mind-set of ‘We’re looking for brands to be there for us, even if we’re not buying right now,” Bishop says.

Another key is go “to the places and spaces where Generation Z exists,” in other words omnipresent branding that might involve brands sending text messages to consumers or having them create user-generated content.

“It’s not trying to replicate what you would experience in store, but to use technology to your advantage, to have virtual-reality experiences, gaming experiences that will resonate more with younger generations because they are more open to technologies,” says Michael Nolte, creative director at BeautyStreams.

Well-being is another key focus. Ipsos asked consumers in the U.S. about what matters more to them since the pandemic began. “For both Gen Z and Millennials, safety is the most important; about 40 percent of them said safety matters more to them since COVID-19,” says Hull, adding mental health was second, at 35 percent, followed by family, at 34 percent.

Masks being worn gave the biggest reassurance for all age groups queried. “But Millennials and Gen Z were more interested in how deep [stores’] cleaning protocols were and how frequently [stores were] cleaned,” Hull says.

In keeping with a pre-COVID-19 trend, Gen Z’s being open and vocal on social media about brands’ messaging or marketing is not expected to diminish. They are among the loudest voices calling for change during the protests around racial injustice, and it is clear that they expect transparency from the companies they spend money on. “That will extend moving forward,” Jindal says.

Millennials

While the U.S. was in lockdown, about 15 percent of Millennials told Ipsos that they’d tried a new beauty product, and that was split pretty evenly between cleansing items and facial care.

“They were three-times as likely to have tried a new product than Gen X or Boomers,” says Hull, adding such behavior tends to have stickiness. “Probably on average 50 percent to two-thirds of people who have tried a new brand are willing to continue using it after the pandemic.

Many expect to see Millennials trading up when it comes to beauty. “Maybe they want premium experiences, like taking an appointment with a brand and experiencing new items in a very small group,” Nolte says.

“A holistic approach to life will probably resonate a lot among Millennials and the Gen X — so everything that is healthier, cleaner, has an approach from inside-out, body and soul is key, without excluding the other generations,” he continues.

Kathryn Bishop, foresight editor at The Future Laboratory, says the pandemic has been a massive period of digital connection for Millennials, who have embraced connection with beauty brands over platforms such as FaceTime and Zoom in their quest for a personal experience, education and guidance.

With Millennials’ mind-set skewing toward wellness, brands might focus more on self-care products and services.

That was a takeaway for Hershesons, for instance. While the company’s salons remained shuttered in the U.K., it introduced Zoom appointments for clients. Many Millennials who signed on for those didn’t actually want hair-related advice, but instead to chat with a hairstylist.

“It turned into a bigger mental-wellness and well-being conversation, and that says a lot around the potential future services we could start to see from beauty and wellness brands. There is an opportunity to tie wellness, layer that conversation, that human layer back into digital service,” says Bishop, who also expects Millennials’ penchant for DIY products probably to continue post-pandemic.

Generation X

During the pandemic, Generation Xers have tended to turn to their trusted brands.

“They do trust advisers from brands and also word of mouth, like with their peers,” Bishop says. “For brands who want to speak to Gen X [nowadays they] need to be thinking: ‘How do we tap into the kind of word of mouth of this generation?’”

When Ipsos asked older U.S. consumers about what matters more to them since the start of the pandemic, while safety remained important, physical health entered into the discourse.

Mintel’s numbers showed that Baby Boomers became increasingly concerned about their risk of exposure to COVID-19 as the pandemic continued.

“So that fear factor, especially for the older Gen X and Baby Boomer generation, is going to stay for a long time, and that will have an impact on how quickly they are ready to get out in the world and get back to ‘normal,’” Jindal says. “Starting to think about how to cater to some of those consumers from a retail and a brand perspective is going to become really important.”

“[Gen Xers] are going to be the ones who really champion the return to stores,” Bishop says. “Most of them are still very much focused on this idea of browsing and buying in store.”

There, Nolte suggests sales people might take on an even more important role for the demographic that might be sensitive to the added value of speaking with an expert.

Bishop suggests Gen Xers will be looking for products with greater benefits in sync with positive aging and renewal.

“It’s also going to be around an emergence of antibacterial claims woven into some products,” she says. “Gen X has this quite cheeky, fun, ironic, sarcastic streak that is sometimes overlooked, and actually brands need to play into that a little bit.”

Baby Boomers

Ipsos reports that during the pandemic, Baby Boomers in the U.S. went from buying about 14 percent to approximately 44 percent of their high-end beauty online.

“The older consumers were more likely to stick with [such online purchases],” says Hull, citing 38 percent of Boomers, 53 percent of Gen Xers and approximately 26 percent of Gen Zers and Millennials.

Still, for older consumers, visits to brick-and-mortar stores will remain paramount.

“A lot of these older Boomers — or even older elders — are often a little bit isolated from the other generations, so shopping for them is also a way to get in contact with people,” Nolte says. “To have real trained salespeople, who are good communicators, who are not just there to sell you something but also exchange, will have a real added value in offline retail.”

Industry experts are noting a hankering in Boomers wanting pampering in hair salons post-lockdown.

Bishop cited a Mintel report saying that the 65-plus set was the demographic most likely to first race to British salons once they reopened.

Regarding product preferences, she says: “They want formulations that are going to be tailored to their skin, the changes in the way that they look and how they’re feeling.”

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sempiternalsandpitturtle · 5 years ago

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Instagram metrics: What to track and actionable performance benchmarks

Instagram is huge. Since launching in 2010, it has amassed more than 1 billion active users, evolving from a boutique picture-sharing service into an endlessly scrollable stream of photos, short videos and live broadcasts.

In that respect, it’s now a lot like TV, and so it shouldn’t be surprising that it and other popular platforms including YouTube, TikTok and Twitter have gradually eroded the amount of time people spend in front of their TV sets:

Like TV programming, Instagram content is also statistically analysed to determine its reach and engagement.

The key metrics of Instagram are somewhat similar to the Nielsen ratings of US TV shows, in that they provide insights into how many people are paying attention over a given timespan. However, Instagram metrics (alternatively, Instagram analytics) are much more sophisticated.

Instagram metrics:

Reach

Impressions

Engagement

Follower growth rate

Profile views and referral traffic

Popular hashtags

Instagram Stories analytics

Instagram metrics and their purpose, explained

Using Instagram’s own analytics tools (Instagram Insights) or one or more paid or free third-party solutions (including Sprout Social, HootSuite, Buffer and Google Analytics), a social media manager can see:

How many unique accounts viewed a specific piece of content.

Trending and popular hashtags on the platform.

Changes in follower counts.

The number of visits to the monitored account’s profile page.

Total clicks on website links and call / email buttons on a profile.

Mentions of their account’s handles.

Audience demographics including age, gender and location.

Individualised breakdowns of Stories and Live posts.

It’s a lot of information to keep track of, no doubt.

Here’s just one possible view – this one centered on reach and impressions – of what you might see upon opening Instagram Insights, the social network’s built-in metrics service:

Via Later

By adding in other analytics solutions that can run customised reports, the data analysis options for Instagram business accounts become virtually endless.

But before going into what these metrics actually measure and how to collect and contextualise them, let’s answer a simple question:

Why bother digging into these numbers at all?

Because they provide understandable performance benchmarks for social media marketing and influencer campaigns. Renowned management consultant Peter Drucker once famously stated: “If you can’t measure it, you can’t improve it.” This adage is especially true of services such as Instagram, which generate such a substantial volume of metrics that can be channeled into improvement efforts.

Without regular reviews of Instagram metrics, an organisation runs the risk of not knowing:

Who its main audiences are.

Whether it’s posting too frequently or too far apart.

If it’s running relevant and engaging ads.

How Instagram content is working within its sales funnel.

The last one is key.

Like search engines, Instagram is overflowing with people who have purchase intent. More than 80% of Instagrammers use the platform to research or discover new products and services and to determine if they’re worth buying. The stakes are high for knowing exactly what does and doesn’t work – and only Instagram metrics can provide that insight.

The difference between adept and inept usage of analytics can be stark.

On the successful side, this ESPN campaign used skillful analysis of its audience’s favourite sports – and perhaps winking knowledge of a famous button-related meme – to create an irresistible quiz that garnered tens of thousands of comments.

View this post on Instagram

Which button?

A post shared by ESPN (@espn) on Jul 15, 2018 at 8:41pm PDT

Less successful campaigns often misread their intended audiences, in part due to inadequate metrics analysis.

This Vera Bradley one came across as tone-deaf for seeming stereotypical and heavy-handed – something its handlers might have avoided had they delved more into demographic breakdowns.

Via Falcon.io

At the same time, anyone diving into Instagram metrics needs to know what to prioritise. Some metrics are more useful than others, both in general and within specific industries.

Let’s look at what to track most closely for Instagram campaigns and ads.

7 of the most revealing Instagram metrics

Instagram analytics offer data points on virtually everything that happens on a business account.

Two of the basic metrics available in Instagram Insights – reach and impressions – provide good starting points for evaluating social media success, but should also be used alongside more nuanced indicators such as engagement rate and website click-throughs to get a full picture of campaign performance.

Here’s a rundown of some of the key Instagram metrics, from the simple to the more complex, with benchmarks and other considerations as applicable:

1. Reach

What it is: Reach is a measure of the number of unique users who saw an Instagram post or Story. It doesn’t indicate any further action.

Why it’s useful: Reach reveals how many different viewers an account is connecting with. As such, it’s a good proxy for brand awareness. Its main limitation is that it doesn’t register repeat views from the same account; that’s what impressions are for.

Benchmarks and considerations: Reach will vary significantly based on the size and activity of an account’s audience, as well as ad spend if the post were promoted. While there’s no absolute benchmark to strive for, it’s prudent to keep an eye on reach rate, which is the reach of a post expressed as a percentage of an account’s followers.

Since the Instagram algorithm delivers a personalised feed for each user based on what they engage with and how often they use the app, reach metrics are not entirely under a business account’s direct control. At the same time, there are multiple actions to take that can increase reach, including cross-posting content to a company blog or other social media channels.

2. Impressions

What it is: An Instagram impression is an indication that a piece of content simply appeared in someone’s feed. Impressions are not limited to unique accounts, meaning that they could have accumulated from repeat visits. Impressions are available for Instagram posts and Stories. Content doesn’t have to be liked, commented on or even seen to generate an impression – it simply has to be displayed.

Why it’s useful: Impressions help measure campaign engagement within a target audience. Since they aren’t restricted to unique views, they can indicate that someone is seeing a post multiple times. So three views of the same posted video by one user would count as three impressions, and might signal high interest. If a post has a high impressions-to-reach ratio (i.e., it has generated many more impressions), that’s usually a good sign, since it shows that it’s connecting with an engaged audience who may be more likely to convert.

Benchmarks and considerations: Impressions are similar to reach as a metric, with the inclusion of non-unique viewers as the main difference between them. Like reach, impressions are partially dependent on audience size, demographics and ad spend, and as such will be benchmarked differently for each organisation. Still, the impression-to-reach ratio we mentioned above is important to keep an eye on for any brand, as is the average number of impressions per user, which can be calculated by dividing total impressions by total reach.

How to calculate the impression-to-reach ratio:

Total impressions / total reach

*If a post has a high impressions-to-reach ratios (i.e., it has generated many more impressions), that’s usually a good sign, since it shows that it’s connecting with an engaged audience who may be more likely to convert.

Knowing average impressions per user is critical to determining if someone is seeing an ad multiple times and in turn approaching its effective frequency. This term refers to how often someone needs to see a post or ad before it really drives up awareness and buying intent.

This Nielsen chart captures this effect nicely:

Effective use of hashtags is one of the more reliable ways to increase impressions. Like reach, though, impressions are subject to Instagram’s algorithms and aren’t fully within a brand’s control.

3. Engagement

What it is: Now we’re getting into more sophisticated territory. Engagement includes all comments, likes, shares and saves for Instagram content. In other words, it goes beyond reach and impressions to show whether an audience did something in response to seeing a post or Story. This Sprout Social dashboard provides a typical view of how engagement might be tracked over time:

Why it’s useful: Engagement reveals how audiences are responding to a campaign. Are they leaving a lot of comments, like in the case of that hugely successful ESPN quiz, or finding the post not worth their time to bother with? Have users been saving a post for later, perhaps for purposes of product research, or are they just seeing it and moving on?

Benchmarks and considerations: Since it’s a more complicated metric than either reach or impressions, engagement requires more in-depth analysis to yield any insights about social marketing campaign performance. There are multiple analytics within it, indicating very different activities:

For example, likes don’t provide much info and can be easily faked by automated liking services. Instagram itself has considered hiding them, thanks to the growing perception that they are a vanity metric that doesn’t really show how well a post is doing.

In contrast, comments usually require much more effort in order to seem genuine, and are generally better at indicating that a brand has a responsive fanbase. Indeed, comments received on a post is an essential engagement metric.

Like reach and impressions, engagement must be placed in context of the size of a company and its total Instagram followership. This is why engagement per follower is a useful metric.

It’s the product of dividing total engagement by follower count and then multiplying it by 100 to get a percentage that shows how many followers are engaging. That’s a more useful metric than total engagement, which will inevitably fall short of the big numbers posted by major brands.

How to calculate engagement rate:

Total engagement / follower count * 100

*Engagement rate is a more useful metric than total engagement, because it is viewed in the context of the size of the company and Instagram followership.

Along similar lines, the engagement rate percentage is useful for both B2C and B2B organisations, which have big gaps in their typical audience sizes and demographics. Take this ZenDesk post as an example of how a post can be deemed successful even on a relatively small scale:

View this post on Instagram

Our new recruits are PAWS-itively adorable.

A post shared by Zendesk (@zendesk) on Feb 21, 2019 at 11:34am PST

ZenDesk is a provider of help desk software for businesses and had slightly more than 14,000 Instagram followers as of September 2019, or far less than a B2C brand like Oreo, which had more than 2.6 million at that time. But the post above received 674 likes and 26 comments. Totaling those two numbers and dividing by ZenDesk’s follower count, that translates into an engagement rate of approximately 5%, which is easily above the 1% to 3% range generally seen as average or good.

Benchmark engagement rates vary by industry and by account followership.

Whereas a 3% engagement rate would put a retail business ahead of most of its peers, the same rate would lag behind the field in food and beverage. This chart also shows how average engagement naturally varies by number of followers:

Via HypeAuditor

4. Follower growth rate

What it is: A measurement of how many followers were gained or lost over a specified timeframe. Here’s how this key metric could be tracked from within Buffer for Business, another tool for understanding Instagram analytics:

Why it’s useful: In the context of an ongoing social marketing or influencer campaign, a positive follower growth rate probably indicates that people are liking the particular posts and Stories they’re seeing and are eager to see more of them. On the other hand, a negative rate points to problems in content strategy and/or promotion.

Benchmarks and considerations:

Sustained follower growth is typically a good sign that a brand’s Instagram content is reaching and building an audience. But total follower count by itself, in isolation, is something of a vanity metric, as followers can be bought to create a false impression of an account’s popularity. This screenshot of Gramista, an Instagram automation service, shows how easily follower counts can be inflated.

Via The New York Times

Any evaluation of follower growth or decline should be contextual, which is why it’s important to track fluctuations in follower count alongside the durations of specific campaigns to see what might be causing them.

Was there a big spike after an ad campaign?

Or a significant dropoff when a post fell flat or offended its target audience?

Are more people leaving in response to a change in posting frequency?

Some degree of follower churn is inevitable, and like we said, a high number of followers doesn’t necessarily imply that an account is doing well.

By putting follower growth into the context of campaigns and also measuring concurrent changes in engagement, social media managers can better see if they’re creating engaged followers.

Highly engaged followers are more likely to act on what they see.

Some proven techniques for creating more engaged followers include working with influencers who already have trusting audiences and taking advantage of longer, well-written captions that increase the amount of time someone spends with a post.

This National Geographic post uses long captions, hashtags and mentions of other accounts to maximise engagement and attract new followers.

View this post on Instagram

@natgeo photo by @stevewinterphoto Here is a female tired from hunting while swimming in the river, now she rests on the riverbank at sunset. Nature is perfection. It gives us the air we breathe and the water we all need for our life. My @natgeo jaguar story come out this week – the December issue of National Geographic Magazine! and LOOK for our @NatGeowild Big Cat Week show which premiers on Dec 10th @ 9PM, filmed with @bertiegregory in Dec. 2017. Jaguars are the 3rd largest of the big cats. Found from US / Mexico border to northern Argentina. Jaguars have rebounded in this area where 95% of the land is privately owned. In the past many ranchers would kill the cats when they ate their cattle. Today in this area tourism brings in much more money to the local economy than cattle ranching. So the jaguar population is increasing. But revenge killings of jaguars happen close to this area and all throughout the jaguars range. Also poaching for skins, bones and teeth is growing for the first time since the 1970’s to feed the demand for Asian Traditional Medicine and luxury items from endangered species. “When the buying stops, the killing can too.” @wildaid My first story with big cats was the 1st @natgeo Jaguar story 20 years ago! It has changed my life working with the magical and magnificent cats of the world. Animals have emotions just like we have. Forests provide us with up to 50% of the oxygen we breathe – oceans the rest. They give us 75% of the fresh water. If we can save the forest of the Amazon and other areas in Central and South America for the JAGUAR and Puma. The forests of Central Africa for the leopard, lion, elephants etc. And the forests of South Asia for the Tigers and Leopards. If you save the top predator in any ecosystem you save everything that lives with them. So if – We Save Big Cats we can help Save Ourselves. Please visit CauseAnUproar.org to find out other ways to become involved to save big cats! #follow me @stevewinterphoto to see more images from my work with @natgeo and Thanks!! @stevewinterphoto @natgeo @nglive #nglive @natgeochannel @natgeowild @thephotosociety @natgeocreative @africanparksnetwork @pantheracats

A post shared by National Geographic (@natgeo) on Nov 17, 2017 at 7:09pm PST

5. Profile views and referral traffic

What it is: The number of times users visited a brand’s profile and clicked on the hyperlink embedded into it. Clothing retailer American Giant’s page has a typical link setup in the bio (annotation added):

Why it’s useful: Instagram is not an e-commerce platform per se, but the massive number of impressions it can create means that it’s an integral part of the sales funnel for many organisations. A brand’s profile page is the only location on the platform that it can include a fully clickable and exposed URL, which in many cases leads to a landing page where someone might be converted. Tracking this traffic helps measure progress in how user engagement is translating into website visits and sales.

Benchmarks and considerations: Instagram referrals from bio links can be fully tracked in Google Analytics, using UTM parameters in the destination page(s):

Via Owox

Meanwhile, a simple breakdown of profile visits and website clicks can also be viewed in Instagram Insights:

Via Oberlo

There is no universal benchmark for how many such visits clicks an Instagram profile should create. Nevertheless, a highly engaged Instagram followership can generate a flow of qualified leads to a website.

To maximise the efficacy of a bio link, it might make sense to create an Instagram-specific landing page. These pages are also useful as destinations for Instagram’s action buttons that let business accounts add specific actions to posts, such as this “Learn More” button that directs to a special Wall Street Journal subscription offer:

Via Instapage

Its corresponding landing page looks like this:

Via Instapage

6. Popular Hashtags

What it is: Hashtags are words or phrases preceded by an octothorpe (aka the hash or pound sign). Clicking on one will show a user the posts in which it has been applied. This Delta Air Lines post includes numerous hashtags:

View this post on Instagram

When a city makes you want to dance, you know it’s special. Photo: @brahmino

A post shared by Delta Air Lines (@delta) on Aug 29, 2019 at 3:44pm PDT

Why it’s useful: Hashtags give users a universal term to search for, allowing them to bypass Instagram’s algorithmic recommendations to consistently find specific content they’re interested in. For brands, effective use of hashtags can substantially boost engagement and widen their audiences, since it lets them reach not only current followers but anyone who’s tracking relevant hashtags.

Posts with at least one hashtag see more than 12% higher engagement than ones without any hashtags.

Benchmarks and considerations:

Instagram Insights and various third-party tools allow for hashtag performance tracking, which may show how many non-followers were reached via hashtags and which hashtags created the most impressions:

Via Reddit

Depending on the tool, it may also be possible to compare relative hashtag performance using graphs. Owlmetrics makes this easy:

Via Neil Patel

Knowing this context, on top of what can be gleaned about hashtag reach to non-followers, can help brands set benchmarks for hashtag success and weed out any that don’t show acceptable results.

Instagram limits each post to 30 hashtags.

Be mindful of hashtag hijacking, too.

Baking company Warburton’s once used the hashtag #CrumpetCreations in its Instagram campaigns without realising it was a popular hashtag in the furry community. As a result, anyone searching for the brand’s content with that hashtag instead saw posts mostly about cartoonish animal costumes.

7. Instagram Stories analytics

What it is: A collection of metrics about an Instagram Story, i.e. a slideshow of photos and / or videos that stays live for only 24 hours. This example shows some of the specific analytics, including replies and profile visits.

Why it’s useful: Instagram Stories are incredibly popular, having already surpassed Snapchat Stories in the number of daily active users and become one of the most common ways to share ephemeral content:

Via Medium

Plus, Instagram Stories are highly interactive, as brands can add links that can be accessed by simply swiping up from an active Story if they have at least 10,000 followers. Knowing the metrics on replies and profile visits is useful for gauging the success of Story design and whether a Story is fueling the conversion pipeline.

Benchmarks and considerations: Average reach for Instagram Stories varies by industry and averages out to 7.2% of followers, as per this report from Delmondo:

Via SocialMediaToday

The first few frames of the Story are key, as engagement plummets as time goes on:

Via SocialMediaToday

Shorter Stories can usually maintain more sustained attention, but long ones can work as well if an audience is interested in the content. Accordingly, the best approach to designing an Instagram Story will depend on a brand’s line of business and audience demographics.

Building a better brand through Instagram metrics tracking

There are many Instagram metrics we haven’t covered here, but the seven above constitute a representative cross-section of the range of simple and more complex analytics that can be used to evaluate performance.

Collecting and reviewing all of these Instagram analytics is relatively straightforward, since one tool – Instagram Insights – is free to use with an Instagram account, while others like Google Analytics for referral traffic are free and multi-purpose.

Paid solutions may also be useful for the extra nuance they can provide, such as this detailed chart on Story performance from Sprout Social:

Via Sprout Social

A brand’s preferred metrics will ultimately vary depending on the types of social media and / or influencer campaigns it’s currently running. But it’s essential to keep tabs on performance in some capacity to know if Instagram outreach is working and, if not, what might be done to get it back on track.

from http://bit.ly/2BVHD8J

#content marketing

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annaxkeating · 4 years ago

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How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

from Digital https://unbounce.com/social-media/facebook-landing-pages/ via http://www.rssmix.com/

#digital marketing

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jjonassevilla · 4 years ago

Text

How to Create Irresistible Facebook Landing Pages (Examples)

What Is a Facebook Landing Page?

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad.

Why Do I Need Landing Pages for My Facebook Ads?

Here are some other reasons that having dedicated landing pages for each Facebook ad is good practice:

Potential customers need more information

Mobile users are distracted users

Homepages are slow and overwhelming

How Do I Create a High-Converting Facebook Landing Page?

We’ve got a quick-reference list of Facebook landing page best practices below, but there are two things you really wanna keep in mind as you start building your page:

5 Facebook Landing Page Must-Haves

Strong, descriptive headlines. Your headline should make the reader want to know more or see more. The headline on both the Facebook ad and landing page should convey the same offer.

Examples of Facebook Landing Pages Done Right

Quarters: Target Your Ads with Demographic Information

Image courtesy of Quarters. (Click to see the whole thing.)

TapSnap + Samuraw: Give Visitors Everything They Need to Convert

Here are a couple of landing pages that show it’s often more important to be clear than clever.

Image courtesy of TapSnap. (Click to see the whole thing.)

TapSnap doesn’t leave anything to the imagination—and neither does Samuraw.

Image courtesy of Samuraw. (Click to see the whole thing.)

Taboola + TurnKey: Use Proof Points to Establish Credibility

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience.

That’s a huge benefit that’s sure to get the attention of businesses who wanna get their message in front of loads of prospects.

Image courtesy of Taboola. (Click to see the whole thing.)

Image courtesy of TurnKey. (Click to see the whole thing.)

You’ve gotta hire this guy, TurnKey.

CommuniCloud: Convert More with a Compelling Incentive

Image courtesy of Communicloud. (Click to see the whole thing.)

Schedulehead + HiredHippo: Show Off the Product In Action

Image courtesy of Schedulehead. (Click to see the whole thing.)

Image courtesy of HiredHippo. (Click to see the whole thing.)

Start Building Your Own Facebook Landing Pages with Unbounce

from Marketing https://unbounce.com/social-media/facebook-landing-pages/ via http://www.rssmix.com/

#SEO

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