#esp. for phi

[berryetto]

Holy cow 20 drafts 😭

[kokosnusslos]

Last line challenge

Rules: In a new post, show your latest line (artwork or written), and tag as many people as there are words (or as many as you feel like!

thanks for the tag @dragon-subway!!!

a hunter sketch... might finish this tonight but ion know.. haven't drawn tbb stuff for a while, esp this handsome mf

no pressure tags: @gregorsmissingarmor @phi-guy

[absolutebl]

Hello! I saw you mention this in your post about kink in BL and I'm curious... What do you mean by "linguistically" D/s? The use of titles? Or something beyond that?

Ah yes. So the use of something like phi or hia in Thai BL can be "daddy" coded. Not exactly but similar. If the characters are making a fuss about it in the BL as part of the plot, there's probubly something significantly intimate, sexual, or kinky going on (or all 3) with the language.

Also, if an older uke character swaps down registers (so suddenly uses own name or pom for the I pronoun) that's a sign of sexual submission. See LeonPob in Don't Say No.

You'll see friends tease each other in a flirtatious way with nong as well. Bad Buddy does this. (That a demotion of the person being called nong if they aren't a nong, and sometimes even if they are.)

Similarly hyung in Korean BLs has great power when sunbae is primarily in use prior. I call this "hyung slinging" when the use of the "older brother" honorific is pretty much weaponized for intimacy.

You want to see some serious hyung slinging? Watch Semantic Error.

The way JaeYoung melts whenever SangWoo uses hyung is KEY to their romantic arc. Then during yaja time when JaeYoung gets to use the word hyung on SangWoo, it is DRIPPING with sex appeal. No accident this is right before they kiss.

It's so linguistically kinky it's practically a master class in using a register shift for seduction.

Additionally, different application in the names, registers, and formalities in KBL or JBL (esp in terms of suffixes) is also in play (or given name vs family name) to drive intimacy and sexual tension.

For JBL I go into this grappling in Minato's Laundromat. That's a younger character blatantly courting an older character and the language use goes all over the map in a push and pull of seduction and resistance.

I recently noticed in The 8th Sense (after they become boyfriends) the younger character JiHyun uses JaeWon-ssi (NAUGHTY BOY)- but not to his hyung's face, only when talking about his new lover to himself. It's VERY cute. He does slip in a "ya!"" (in front of his friend), gets reprimanded for it, but not severely. I think this is somewhat allowed in a country bumpkin, but there is definitely an extreme intimacy edge of ownership going on too.

It's a "my boyfriend can use casual language because he may be a brat but he's MY brat and he's the only one who's allowed" kind of thing.

[freifraufischer]

I am keeping a running list of the AA scores of named Olympians so far (so this list does not include USA, ITA, FRA, NED or HUN).

I used the best score I could find for that gymnast from 2023-2024. I did include domestic scores because so few international AAs happen but I didn't include club league scores so there is going to be domestic overscoring on the list.

I also ignored 2 per country or 4 up in QF so there are some countries with more gymnasts than can compete for AA QF.

Rebeca Andrade BRA - 57.099

Kaylia Nemour ALG - 56.900

Qiu Qiyuan CHN - 56.298

Ellie Black CAN - 55.733

Flavia Saraiva BRA - 55.532

Helen Kevric GER - 55.532

Ruby Pass AUS - 55.231

Miyata Shoko JPN - 54.966

Ou Yushan CHN - 54.632

Ana Barbosu ROU - 54.550

Aurélie Tran CAN - 54.199

Ava Stewart CAN - 54.016

Nakamura Haruka JPN - 53.966

Okamura Mana JPN - 53.765

Alice Kinsella GBR - 53.599

Shin Solyi KOR - 53.499

Jade Barbosa BRA - 53.333

Kishi Rina JPN - 53.199

Alba Petisco ESP - 53.165

Breanna Scott AUS - 53.065

Pauline Schäfer-Betz GER - 52.731

Sabrina Voinea ROU - 52.700

Lee Yunseo KOR - 52.699

Georgia-Mae Fenton GBR - 52.665

Lorrane Oliveira BRA - 52.634

Abigail Martin GBR - 52.450

Lilia Cosman ROU - 52.366

Alexa Moreno MEX - 52.331

An Chang Ok PRK - 52.265

Sarah Voss GER - 52.232

Filipa Martins POR - 52.200

Ushioku Kohane JPN - 52.165

Eom Dohyun KOR - 51.950

Maellyse Brassart BEL - 51.932

Natalia Escalera MEX - 51.832

Ruby Evans GBR -  51.765

Emma Nedov AUS - 51.732

Emily Whitehead AUS - 51.398

Aleah Finnegan PHI - 51.366

Lili Czifra HUN - 51.365

Rifda Irfanaluthfi INA - 51.298

Cassie Lee CAN - 51.249

Ana Perez ESP - 51.231

Caitlin Rooskrantz RSA - 51.165

Lena Bickel SUI - 51.000

Ahtziri Sandoval MEX -  50.965

Anna Lashchevska UKR - 50.666

Ting Hua-Tien TPE - 50.665

Hillary Heron PAN - 50.599

Julia Soares BRA - 50.499

Lee Dayeong KOR - 50.433

Emma Malabuyo PHI - 50.398

Laura Casabuena ESP - 50.265

Luisa Blanco COL - 50.099

Sona Artamonova CZE - 50.032

Lihie Raz ISR - 49.999

Lucija Hribar SLO - 49.965

Georgia-Rose Brown NZL - 49.831

Yeo Seojeong KOR - 49.450

Levi Jung-Ruivivar PHI - 49.166

Jana Mahmoud EGY - 48.966

Charlize Mörz AUT - 48.599

Lynnzee Brown HAI - 48.133

[angelfevr]

theres smth i dont rlly see addressed in fanworks or analysis re: akane's character . and it kinda peeves me a bit esp in comparison to other characters in the series

tw for mentions of suicide and other mental health topics past this point. i'll but it under the cut

in fanworks, i tend to see ppl depict characters struggling w suicidality which. understandable esp if its conveyed in the text. i usually see this with junpei, aoi, eric and kyle. which yeah!! that checks out and i agree w those interpretations. however i dont see akanes suicidality taken into account, and thats usually bc ppl assume she isnt suicidal just bc she tried to save her own life. (the only time ive ever seen it depicted in fanworks is thru this ztd comic). i cant blame them. it reminds me of when i was playing thru vlr for the first time, how i didnt understand how vlrkane was so adamant in dying to make sure the ab project succeeds. like why put herself in the shrodingers cat position again when she created an entire nonary game to save her life forty five years prior?

and then i played ztd..

this line from the boy and the ring fragment comes to mind, as well as the fact that she doesnt come back for sigma and phi in the monty hall fragment (which was even mentioned in a comment LOL)

theres also this line from vlr

I pleaded with her to leave, but she quietly shook her head. There was someone very special to her, she told me. He had saved her life once, and she felt her death would help to repay that favor.

im sorry but thats just Not smth a non suicidal person would do lol.. at least not typically

"but vio arent there times where she is afraid of dying?"

well yeah.. but that doesnt make someone less suicidal does it? in my experience, i wouldnt wanna be mauled by a bear but i still have racing thoughts abt death. i find its more abt autonomy abt ur own life than Just being content abt dying

anyway akane is suicidal and its kinda sad how i dont see it brought up more when it adds an interesting layer to her character . thats it thats the post

[gymnasticscoaching]

Men's Olympic Apparatus qualifiers

Floor Jake Jarman GBR 14.966 Carlos Yulo PHI 14.766 Rayderley Zapata ESP 14.600 Illia Kovtun UKR 14.533 Luke Whitehouse GBR 14.533 Zhang Boheng CHN 14.466 Artem Dolgopyat ISR 14.466 Milad Karimi KAZ 14.433 Jake Jarman Pommels Rhys McClenaghan IRL 15.200 Stephen Nedoroscik USA 15.200 Max Whitlock GBR 15.166 Sugino Takaaki JPN 15.033 Oleg Verniaiev UKR 15.033 Nariman Kurbanov KAZ…

[mintoxhitsuji]

This is Ubon Chaisai, a 13 years old, 140 cm tall human girl, who seems to have some sort of extrasensory perception, short ESP, related powers. More specifically dowsing and clairvoyance. To that she sometimes has random flashes of visions of future events, these occure relatively rarely however. She goes by she/ her.

Ubon is a peppy and creative child, often seen to be chitchatting with tourists who visit her home island Koh Phi Phi. Her parents own some vacation homes people love to rent, so she has contact to many different cultures. Being born with extrasensory perception, she is usually very focused and determined, but tends to impulsive behavior and lying to protect her friends. When her ESP powers are in use, her eyes turn all blue and the wave pattern expands and quiver.

This girl lived a relatively normal life, up to her 12th birthday. On that day she had a vision of someone washing up to the beach in front of her family’s house. She ran outside and there she found him; a teenager, not older than 15. This boy turned out to be Aroon, at least that is what the name tag around his neck said. He was barely able to communicate, not because he wasn’t able to speak the language, more so because he was barely vocal. Since he made clear he has no family, the parents of Ubon decided to adopt the boy, since he and their daughter seemed to get along splendidly. After a year, Aroon gave her a silver hair pin. This was her key to Oneiro’s game. Now in retrospective, she has weird visions about her brother.

Ubon is probably the best swimmer in her age group on the island, it’s her passion and she wants to become a professional swimmer at some point.

[airenyah]

You know, my day started really shitty and the weather is all gloomy, so I put all my hopes on a JD show in GMMTV p2. I was cautiously optimistic. So as soon as I got home, I checked Twitter and the first post I saw was Joong and Dunk kissing next a car. And I was like OMG!!!!! So I watched the trailer, and I actually squealed, because the concept is amazing and they are with FirstKhao (who GMMTV loves), so the script will also be great, and I feel like my whole day is made. (I actually had a stray thought about this leading up to part2, like if JD and FK get a series together, JD will finally be in a quality production. Maybe I should invest in lottery tickets 😂). I finally completely understood the etymology of the word 'fan', because I'm the "unfollow me right now" meme. I'm an adult with an actual job and I still squealed and flailed like Ongsa because JoongDunk finally get a chance to shine.

But, that's not everything. Because then I logged into Tumblr and I saw that you posted an essay about Dunk to my ask from last week, and now I'm close to tears with how overjoyed I am. Thank you very much for taking the time and writing this manifesto that I'll use as a guide to better understand performances in the future. I love you too, you made this day way better than it already was 💜

P. S. As for the DMs, maybe when I'm less shy 😅

anonnnnnn i'm sorry it took me so long to reply to your last ask!! but yeah, i think you see why and i'm glad it made your day even better 💗💗💗

edit bc i forgot to mention: take your time about dming me, the links won't run away 😌💕

re: "I finally completely understood the etymology of the word 'fan', because I'm the "unfollow me right now" meme." I CAN'T STOP LAUGHING I LITERALLY MADE THIS POST THIS AFTERNOON:

so yeah, me too. me too. i too am that meme. i was already close to posting it hahahaha

as for the new JD show....

ok ok ok so i lucked out completely bc usually tuesday is my uni day but this week i don't have classes, so i was able to watch the entire stream live. and i was already mentally prepared for no JD bl again?? first of all because as i explain in my manifesto, i do want to see them in more solo projects (esp dunk bc out of all the series he's had or will have a major role in 3/4 are with joong which... as a fan i'm absolutely not complaining about but from an acting perspective it would be good for him to branch out)

and second of all, because i'd been talking and speculating with @moonkhao and a couple of days ago joong tweeted something about "this year i will get to play with that phi"?? and @moonkhao mentioned that win had recently followed joong and how it seemed like the two of them were gonna be in a series and we were all like "oh it's gonna be a het show for sure" (HA HA LOOK AT US NOW @moonkhao 🤡🤡🤡🤡) (ive never been more happy to be wrong tho fjkdfkkjdsg)

anyway so i went into the stream fully prepared for them to be in solo het-projects, right?? and when the trailer came on, in the very first shot it's joong and khao, right? but i totally didn't notice joong at first, bc i was too distracted by khao and the fact that first appeared right after and i was all "oh that's gotta be the rumored p'jojo FK mafia show"

and then joong appeared and i finally saw him and i went JOONG??????????

my eyes went big and my jaw dropped on the ground and my head was spinning with thoughts all "is joong gonna be just a side character in this?? or will dunk be there too?? holy shit what is happening????"

AND THEN DUNK CAME ON AND BY THIS POINT, IN ADDITION TO SITTING THERE WITH MY EYES AND MY MOUTH WIDE OPEN I ENDED UP SLAPPING MY HANDS ON MY MOUTH TRYING NOT TO SCREAM AND I WATCHED THE REST OF THE TRAILER AS WELL AS THE PRESENTATION/INTERVIEW AFTERWARDS LIKE THAT

i was literally shaking oh my god dfjkjdfkjdfkjdfjkdsjk

anyway. i'm not gonna be normal about this thanks

[tododeku-or-bust]

Not the same anon but got curious!😀😆 Any spoiler-free HCs for Peleus as a husband, father, bf's father, grandpa and father-in-law?

-Father: Peleus is a very calm, loving father. Very, very doting lol, like his beautiful son is the apple of his eye. His presentation never once made Peleus question him, he was always supportive of Achilles' self-confidence. Especially when he started football?? Achilles is the Best Son.....except for when he's being dramatic like this mother. Then it's like Boy. Calm Down. Luckily, Achilles respects his father very much, so they have a good relationship and he tries to honor him.

-Bf's father/Father in Law: he adores Patroclus. Like, he meets Pat and he's just like "finally, SOMEONE reasonable in this family" 🤣 but he sees how happy Patroclus makes Achilles, and he sees how much he loves and supports his son. He knows that Achilles will be safe and loved and that's all he wants, esp later on after Events 👀

-Grandpa: he is truly a jolly old man when it comes to Philia. Like, it's just Achilles pt2 for him, though he's a little too old to do all that running a second time 🤣 There are multiple videos of him feeding Baby Phi where he's in full baby voice just to make her smile and dance.

-Husband: they are.... Content. It's become more of a companionship than there is any romance. They co-parent and grandparent very well, bc at the end of the day, that's what they care about most. (This might change as i write, but right now, this is how I feel)

[toelessbastard]

big old life phi lo so phies bc I'm nearly 17teen. yaya. this is just 4 me idk ur life lol

life is the memories u make and love and cherish.

staying in the present leaves you more time for the people in your life?!?!

never stay w someone who'd die 4 u . get w someone who's gonna live for u.

always thank public servants & vote

never ever ever NEVER trust doctors ever (ever) (EVEN if u have insurance.) (doctors dni I'm holding u and needle point) (NEVER)

save save save and avoid debt like the plague ❗ it Kills ❗

churches LOVEEE giving out free food

reject childbirth embrace chicken hatchery, and

NEVER TRUST A BITCH THAT HAS MONEY . esp if ur related

[baeshijima]

As a genshin player who decided to install hsr out of curiosity but wasn't used to the turn based combat + storage being full alerts I ended up uninstalling it, my interest once more surfaced at the release of dan heng il

And so that way, hsr returned to my phone

But I still don't get the whole combat system tho... I still call that wind power dan heng uses as anemo and march's as cryo and so on...

As for "imaginary" and "quantum" (yes I googled the name) I stuck to "tree" and "phi" (like the greek alphabet)

...and then over that there are the paths which I have no idea what that is.........

I really should go over the lore since I forgot a lot of what happened in the start (not that I made much progress but well)

And now my patience is running out because of being stuck at the cocolia boss fight like I am so close to defeating her but then my characters get defeated... I'm still stuck in the beginning and I have no idea how much the story progressed while I wasn't playing welp...

Nevertheless, I'll try to somehow get through it

Also, my instant liking of march and dan heng still has not changed one bit, my dear sweeties they are🤍

OMG CONGRATS ON JINGLIU AND HER LIGHTCONE !??!!!??! she is an amazing dps and can churn out numbers like nothing, esp with her lightcone passives !! and the fact u can get away with like 20% crit rate for rutilant set since when her talent is maxed she gets 50% bonus crit rate when in her state and just stack a ton of crit dmg on her through rolls😩

and honestly i wouldnt stress too much abt the combat system and path types, since u will pick it up the more u play !! to put it in simpler terms for the paths:

hunt = single-target dps (good for boss/elite enemies)

destruction = good for all scenarios in lots of teams (can be used in single-target, multi-target, self-sustain, etc.)

erudition = multi-target/aoe dps (good for clearing waves with multiple enemies since they either hit all of them or 3)

harmony = buffers (great supports that can either boost ur damage or increase ur speed/action)

nihility = debuffers (really good for helping u do more dmg/delaying enemies/making use of break effects, etc.)

preservation = tankers (will carry u for a long time with their shields and/or sustain)

abundance = healers (will also carry u for literally the entire game since healing is important in this game)

like i said, these will be easier to understand as u play since u will get used to the terms and what the characters can do, so play at ur own pace and i hope u enjoy the game and the xianzhou luofu main story !!

[jjleroy-rp]

Good start to the season or me at Autumn Classic. Jumps could have been a bit better, but it's early.

Short Program

Jean-Jacques Leroy - CAN - 99.09

Kirill Anishin - USA - 94.87

Kenjirou Minami - JPN - 94.11 

Nicolas Kamenev - CAN - 86.25

Justin Hwang - CAN - 80.93

Dante Sebastiani - ITA - 80.27

Issak Ashenkazi - ISR - 73.96

Brian Cartier - FRA - 72.58

Hiroki Yamaguchi - JPN - 70.39

Timmy Li - USA - 66.03

Leonid Rodchenko - CZE - 60.85

Jayden Steven Ramoran - PHI - 59.02

Carlos-Emiliano Serrano Aguado - ESP - 55.04

Daniel Vargas - MEX - 49.15

Free Program

Jean-Jacques Leroy - CAN - 202.07

Kenjirou Minami - JPN - 190.01

Kirill Anishin - USA - 180.81

Brian Cartier - FRA - 164.77

Hiroki Yamaguch - JPN - 155.84

Nicolas Kamenev - CAN - 147.01

Issak Ashenkazi - ISR - 145.66

Dante Sebastiani - ITA - 141.11

Justin Hwang -  132.89

Timmy Li - USA - 125.05

Leonid Rodchenko - CZE - 123.02

Jayden Steven Ramoran - PHI - 118.55

Daniel Vargas - MEX - 47.42

Carlos-Emiliano Serrano Aguado - ESP - 96.32

Overall

Jean-Jacques Leroy - CAN - 301.06

Kenjirou Minami - JPN - 284.12

Kirill Anishin - USA - 275.68

Brian Cartier - FRA - 237.35

Nicolas Kamenev - CAN - 233.26

Hiroki Yamaguchi - JPN - 226.23

Dante Sebastiani - ITA - 221.38

Issak Ashenkazi - ISR - 219.62

Justin Hwang - CAN - 213.82

Timmy Li - USA - 191.08

Leonid Rodchenko - CZE - 183.87

Jayden Steven Ramoran - PHI - 177.57

Daniel Vargas - MEX - 153.68

Carlos-Emiliano Serrano Aguado - ESP - 151.36

[crisps-craft]

Hello, I saw your post about being open for readings and thought I would try at asking a question if that's alright. Lately I have been contemplating the concept of a curse, I have been a witch for 5 years and understand the concept within its typical context and discourse, but I find that often times we tend to view ourselves as being 'cursed' when we see the repetition of an event or fault within ourselves; this can be something we see suddenly begin at some point in our lives (clear or vague) or believe to come from birth (maybe a past life). In some ways, rationally I know I'm not cursed and that it has more to do with my self perception, but looking back at my life I see a history in which I'm alone, incapable of making friends or successfully socialising with others except for a few online friends and shallow irl friendships who aren't part of my daily life (unlike other forced/awkward interactions). I would like to know if, when, and how this will change? Is it really a curse that I've placed on myself or was born with?

I hope you have a wonderful day and Thank You,

-L.C.F 🌙

Capricorn Rising, Sagittarius Sun

hello :) reading this ask, i just wanted to take a second to appreciate your occult philosophy because mine is very similar and its fascinating talking with other practitioners and witches! & while reading your question, i got a very cerebral and intellectual vibe from you. you spend so much time refining your perspectives and personal beliefs- its like a mental tinker toy that you always add, remove, transmute, and transform with. you are always learning and try to add / question it and its cool. scientist philosopher vibe and it makes sense with the cap ris and sag sun!

a quick astrological note i have about sagittarius is that a lot of them that ive been friends with (i have a lot of sag friends - im a gemini so sister signs hehe) never feel at place anywhere. not only physically, but even with friends too? even the extroverted ones who have the skill and charisma of socializing never feel at place or 'real' with anyone - jupiter (ruling planet) is an outer planet and they are more focused on large-scale collective issues / philosophy, etc. and their energies tend to be heavier / more intense with outer planets imo. esp with saturn as your ruler (im going to guess your sun in sag is in the 12th house if your rising is in cap! i have a 12th house too and 12th house planets are veryyyy important to your soul's path and how it experiences existence) a 12th house sun indicates someone more withdrawn who only feels comfortable being who they are alone - however, often enough, they find themselves emotionally in conflicts with this. 12th housers are notably known for experiencing loneliness, however, not only can this change (the 12th house has highhh spiritual energy within it that can manifest sooooo much holy shit) 12th housers are natural psychics, channelers, and magicians. its part of their soul path. when they learn to channel more from a place of pure self acceptance, self-love, etc. - existence will be so much easier for them.

i have a couple 12th house placements and when i was younger i couldnt click with anyone either - for example, i hate television and mass media. i use tumblr as a spiritual space which is nice but thats about it. i have others but all of it exhausts me tbh. i read a lot of philosophy and psych (im a phi and psych major) and its made me see the world differently. i took for more sensitive intelligent yet fun types! those people can be hard to find and when i was younger and not in control of my 12th house energies (aka always having self guilt, intense self hatred, intense ego inflation / wanting to achieve worldly goals) i couldnt manifest or meet any of them. i spend a lot of time alone (but honestly my psychic abilities thriveee when im alone so realize that the 12th house has hidden gifts and they r so fun hehe) and through self-healing, when i noticed myself shedding those parts of myself that were channeling dark energy, my life manifested better in all areas. when you shed the ego, oddly enough spirit comes through and blesses your life and im so serious with this one. my relationship to the world changed radically, same with my family, friends, i came into alignment with my soulmates. the 12th house is all about learning self-forgiveness and changing negative mental patterns- like i think, from reading your question, you are blaming yourself a lot like "whats wrong with me?" or "what am i doing to 'dispel' people?" i dont think this is the case. its wild because other people find you really cool and intelligent but in a detached way while you see yourself so much lesser than. but ur cool asf so remember that haha. i think that recognizing what qualities you like in people instead of what you lack in yourself might help - there is a good manifestation tool where you write spells/ affirmations and put it on the windowsill and forget about it. when you write what you want, you have to be specific (to make sure the spell doesnt work wrong), use positive energy, and use the present tense as if it has already happened. this might help you redirect and refocus a bit?

i also want to say that witches and mystics can often feel lonely- i notice this a lot with my intuitive friends where they either need a lot of alone time or cant find those introspective, deep, solacing, and safe connections that they crave. they exist out there, and i think alignment will help. trust in yourself. i keep getting the whole self-love message here - your guides are stressing this a lot - also i would recommend looking into 12th house placements because (i cant exaggerate it enough) that's the fix- the only way out is from within.

though im not too familiar with the specifics of curses (i practice light magick) i see curses as reversible forces and i truly believe in the unconditional love of the Absolute (the universe) and its extensions of Being (the soul in the immaterial realms, and the ego in the material realms). the lessons that our souls are learning on earth are stepping stones to our revolution. opening up the heart to the unconditional patience and forgiveness to yourself is so essential - don't rest in shame or feel like 'something is wrong with you'. fear feeds on fear, and love breeds on love. Sometimes 12th house placements can feel like a curse but it’s moreso what state of mind you have. If anything, the 12th house is karma to resolve. Just make sure you aren’t blaming yourself and that it can be so difficult to connect with people and it’s not your fault at all - imo from a philosophical standpoint, we have capitalism to blame. Marx’s theory of alienation is interesting.

I hope that this could help and that it resonates! energy is such a malleable and manipulative source so you can use this for good causes such as energy transmutation and rebirth. i think that expanding out into your interests and trying to find people similar to you might help? like i think you seek mental stimulation and you should look for those types? like most people seem kind of unconnectable or maybe even childish to you and i don't blame you at all for that

[karmahealth]

How to Ensure Your Email Marketing Campaigns Are HIPAA-Compliant

In today’s digital landscape, email marketing has become one of the most effective tools for healthcare providers to engage with patients, promote services, and communicate important information. However, when handling sensitive patient data, ensuring that your email marketing campaigns are HIPAA-compliant is not just important—it's a legal requirement. As a healthcare practice, understanding the ins and outs of HIPAA compliance in your marketing efforts is crucial to avoid potential penalties and protect patient privacy.

Here’s how you can ensure that your email marketing campaigns comply with HIPAA regulations, while still benefiting from effective Healthcare Marketing strategies.

1. Understand the Basics of HIPAA Compliance

Before diving into the specifics of HIPAA-compliant email marketing, it’s essential to understand what HIPAA (Health Insurance Portability and Accountability Act) compliance entails. HIPAA is a federal law that sets standards for the protection of patient health information (PHI). It mandates that all healthcare providers, insurers, and any entities that deal with PHI must implement safeguards to protect this data.

For email marketing, this means that any email containing PHI must be securely transmitted and protected. PHI can include anything from medical records to patient names, billing information, and appointment details. If any PHI is included in your email campaigns, it must be handled according to HIPAA guidelines to avoid violations.

2. Choose a HIPAA-Compliant Email Marketing Platform

One of the first steps in ensuring HIPAA-compliant email marketing is selecting the right platform. Not all email marketing services meet HIPAA requirements. To maintain compliance, you need to partner with an email service provider (ESP) that offers encryption, secure transmission, and has signed a Business Associate Agreement (BAA) with your healthcare organization.

A BAA is a critical document that establishes the responsibilities of both parties in safeguarding patient data. When using a third-party service, this agreement ensures that your email marketing provider will follow HIPAA regulations and handle PHI securely.

Providers such as Mailchimp, Constant Contact, and Campaign Monitor offer HIPAA-compliant email marketing services, but it’s always important to verify that your chosen provider can meet the necessary requirements for healthcare organizations.

3. Avoid Sharing Protected Health Information in Emails

One of the most significant aspects of HIPAA-Compliant Email Marketing is avoiding the inclusion of any PHI in your email communications. While it may be tempting to send personalized health reminders, updates, or sensitive patient information, this can expose you to severe risks if done incorrectly.

If you need to send sensitive information, consider offering encrypted links that lead to a secure portal where the patient can access the information. This eliminates the risk of exposing PHI through the email itself, which can be intercepted or accessed by unauthorized individuals.

4. Encrypt Your Emails

Email encryption is one of the best ways to secure communications containing PHI and ensure your emails remain HIPAA-compliant. Encryption ensures that even if an email is intercepted, it cannot be read without the proper decryption key.

When selecting an email marketing service, ensure that it offers end-to-end encryption. This feature encrypts the content of the email and any attachments, ensuring that PHI remains protected during transmission.

Additionally, consider using Secure Sockets Layer (SSL) or Transport Layer Security (TLS) encryption for email transmission. These protocols encrypt the data during transit between your server and the recipient’s email provider.

5. Limit Access to Patient Data

HIPAA compliance isn’t just about the content of your emails—it also involves managing access to patient data. Ensure that only authorized personnel within your organization have access to PHI and any sensitive information used in your email marketing campaigns.

By limiting access to sensitive data, you reduce the risk of internal breaches and ensure that only individuals who need to view or manage patient information are able to do so. Implement role-based access controls within your organization’s email marketing software and provide training on HIPAA regulations to everyone involved in the campaign.

6. Implement Two-Factor Authentication (2FA)

Two-factor authentication (2FA) adds an additional layer of security to your email marketing campaigns by requiring two forms of identification before granting access to your email platform. This could include a combination of something you know (like a password) and something you have (like a smartphone app for generating a one-time passcode).

2FA ensures that only authorized individuals can access the platform and send emails containing sensitive information. This is a simple but effective measure for protecting PHI and maintaining HIPAA compliance in your email marketing campaigns.

7. Create Clear Opt-In Forms and Consent Protocols

In addition to securing the transmission of data, HIPAA requires that patients explicitly consent to receive marketing communications. This means that your opt-in forms must be clear, transparent, and provide patients with the opportunity to consent to receive email marketing materials. It’s crucial that your opt-in forms specify the types of communications a patient will receive and allow them to choose their preferences.

For healthcare marketing, consider providing a separate opt-in for marketing communications that explains how their information will be used and whether any PHI might be included. This will help build trust with your patients and ensure that your email marketing practices align with HIPAA's requirements.

8. Implement Regular Audits and Monitoring

HIPAA compliance is an ongoing process, and your email marketing campaigns must be regularly monitored and audited to ensure continued compliance. Establish regular internal audits to check for potential issues, such as unauthorized access to patient data or the inclusion of PHI in emails.

Many HIPAA-compliant email platforms provide monitoring tools that allow you to track user activity and ensure that your emails are being sent securely. This helps to quickly identify and rectify any potential issues before they become a bigger problem.

9. Include Clear Unsubscribe Options

HIPAA compliance also extends to respecting patients’ preferences. Under HIPAA guidelines, it’s important to provide recipients with a way to opt out or unsubscribe from email communications at any time. An easy-to-find unsubscribe link in every email is not just a best practice, but also a requirement under various email marketing regulations, including HIPAA.

This ensures that your healthcare practice respects patient autonomy and adheres to data privacy laws. Make sure that your email marketing platform includes a simple and straightforward unsubscribe option for patients who no longer wish to receive marketing messages.

10. Stay Educated on HIPAA Regulations

HIPAA compliance is subject to change, and it’s essential for healthcare providers and marketers to stay informed about the latest regulations. Regularly reviewing HIPAA guidelines and staying up-to-date on industry best practices will help ensure that your email marketing campaigns remain compliant.

Consider offering training for your marketing team to ensure they understand the importance of HIPAA compliance in email marketing and the specific practices your organization follows.

11. Leverage the Expertise of Medical Marketing Services

When in doubt, consider partnering with a medical marketing agency that specializes in HIPAA-compliant strategies. A reputable Medical Marketing Services provider can offer expert guidance on implementing secure and compliant email marketing campaigns. These professionals understand the complexities of healthcare marketing and can help navigate the regulatory landscape while ensuring your email campaigns reach the right audience.

Karma Health is an example of a company that provides specialized digital marketing solutions for healthcare providers. With a focus on HIPAA-compliant strategies, Karma Health ensures that your email campaigns are secure, effective, and legally compliant.

Conclusion

Ensuring that your email marketing campaigns are HIPAA-compliant is essential for any healthcare provider looking to engage with patients through digital channels. By selecting a HIPAA-compliant email marketing service, avoiding PHI in emails, encrypting your communications, and limiting access to sensitive information, you can protect your patients' privacy and avoid costly violations. Additionally, staying informed about the latest HIPAA regulations and leveraging the expertise of Medical Marketing Services will help you navigate the complexities of healthcare marketing. With these strategies in place, your email marketing campaigns can be both effective and secure, supporting your practice’s growth while adhering to all legal requirements.

By partnering with trusted providers like Karma Health, healthcare professionals can ensure that their marketing efforts remain compliant and focused on delivering value to patients without compromising their privacy.

[cogandstar]

is SHIFTing distinct from ESP? is that why the resonating signal thing doesn't stop both sigma and phi from jumping

[2dkapsddr]

July 1st, 2023 - Phigros

took the phi folder lamp pill i can't stop going for phi folder lamps ough (trying to get the legacy chapter lamp now esp since chapter 4 got moved there