#entails Mindset Quotes for Success

[borngeniusworld]

30 Billionaire Mindset

Billionaire Mindset Quotes @iamborngenius 30 Quotes aimed at fostering a billionaire mindset 1. Wealth effortlessly flows into my life, aligning with my purpose and ambition. 2. I am open to new opportunities and attract lucrative ventures effortlessly. 3. Challenges are stepping stones to my growth, and I embrace them eagerly. 4. Every setback is an opportunity to pivot towards greater…

[kcenvs3000f24]

Blog Post #6: Unpack this Quote...

"There is no peculiar merit in ancient things, but there is merit in integrity, and integrity entails the keeping together of the parts of any whole, and if these parts are scattered throughout time, then the maintenance of integrity entails a knowledge, a memory, of ancient things. …. To think, feel or act as though the past is done with, is equivalent to believing that a railway station through which our train has just passed, only existed for as long as our train was in it."

(Edward Hyams, Chapter 7, The Gifts of Interpretation)

In Edward Hyams' quote, "There is no peculiar merit in ancient things, but there is merit in integrity," the notion of integrity becomes central to how we interpret and connect with nature across time. This integrity, Hyams argues, is about more than preserving the past for its own sake. If anything, it's about preserving the integrity of a whole, whether it’s a landscape, a community, or an ecosystem, whose elements may span across centuries. As interpreters, our role is to recognize that the past is not a disconnected moment, but that it’s a lasting connection woven into our present understanding of the natural world. Hyams likens this mindset to believing a railway station only exists when our train is present, an illusion of separateness that denies the interconnectedness of time, memory, and place.

In nature interpretation, integrity involves preserving the unity of natural and cultural heritage as a unified whole. It resonates with the practice of "intentional, focused attentiveness" (Fleischner, 2002) to landscapes that have evolved over time. When we share stories of a place, we do more than describe its present form, we link it to its ecological history and human narratives, acknowledging how changes, whether through climate, human intervention, or natural succession, have shaped the current landscape. This integrative approach helps individuals see the "parts of any whole" that Hyams refers to and understand that those parts, though scattered through time, are essential to the integrity of the present. 

From this week’s reading, the emphasis on interpretation is that’s it’s not just about the mere recitation of facts, but about provoking deeper insights and connections. For example, when we interpret an old-growth forest, we don’t just highlight its age as a relic, we emphasize the living continuity of an ecosystem that has adapted through centuries. In this way, we maintain a "knowledge, a memory, of ancient things" by contextualizing them within their present-day significance.

Hyams' metaphor of the railway station reminds us that to dismiss the past is to misunderstand the very nature of landscapes. The past is not simply something that "existed for as long as our train was in it." Instead, as interpreters, we must bring this awareness into our communication with individuals, helping them see that places are reservoirs of layered histories. Our challenge is to interpret these layers in ways that "enlarge and intensify the experience of being alive" (American Association for State and Local History), connecting ancient memory to present stewardship.

Hyams calls us to embrace a nature interpretation that upholds the integrity of the whole, even as we confront the complexities of time. By remembering, sharing, and connecting the past with the present, we honour the full story of a place and foster a deeper, more meaningful connection to nature.

[relocationcoordinatesus]

DOMESTIC RELOCATION SERVICES: Streamlining Your Move with Expert Assistance

Moving to a new home, whether it's across the city or to a different state, can be an overwhelming experience. From packing up your belongings to navigating through paperwork, the process entails numerous tasks that demand time, effort, and meticulous planning. This is where domestic relocation services come into play, offering comprehensive assistance to individuals and families in making their relocation journey smooth and hassle-free.

The Importance of Domestic Relocation Services

Benefits of Domestic Relocation Services

Domestic relocation services provide a range of benefits, including professional packing and unpacking, transportation logistics, and assistance with administrative tasks such as address changes and documentation. By outsourcing these responsibilities to experts, individuals can save valuable time and reduce stress associated with the moving process.

Challenges Faced During Domestic Relocation

While relocation offers exciting opportunities, it also presents challenges such as coordinating logistics, ensuring the safety of belongings, and managing unexpected hurdles. Domestic relocation services are equipped to handle these challenges efficiently, leveraging their expertise and resources to overcome obstacles and ensure a seamless transition.

Choosing the Right Domestic Relocation Service Provider

Selecting the right relocation service provider is crucial for a successful move.

Researching and Comparing Options

Before making a decision, it's essential to research and compare different service providers. Consider factors such as reputation, experience, and customer reviews to gauge the quality of service offered.

Considering Budget and Services Offered

Evaluate your budget and the services offered by each provider. While cost is an important factor, prioritize quality and reliability to ensure a stress-free relocation experience.

Preparing for Domestic Relocation

Planning and Organizing

Effective planning is key to a smooth relocation process. Create a comprehensive moving checklist outlining tasks such as decluttering, scheduling movers, and arranging utilities transfer.

Packing and Labeling

Proper packing and labeling of belongings are essential to prevent damage and facilitate unpacking at the new location. Invest in quality packing materials and label boxes clearly to streamline the moving process.

Addressing Legal and Administrative Tasks

Don't overlook legal and administrative tasks such as updating your address with relevant organizations, transferring utilities, and notifying important contacts about your move.

During the Relocation Process

Communicating with the Service Provider

Maintain open communication with your relocation service provider throughout the process. Address any concerns or changes promptly to ensure a smooth transition.

Handling Unexpected Situations

Be prepared to handle unexpected situations such as delays or changes in plans. Maintain a flexible mindset and trust in the expertise of your relocation service provider to navigate through challenges effectively.

After Relocation

Unpacking and Settling In

Once you've reached your new home, focus on unpacking essentials and gradually settling into your new environment. Take your time to familiarize yourself with the surroundings and address any immediate needs.

Providing Feedback to the Service Provider

Share your feedback with the relocation service provider to help them improve their services and assist future clients. Your input can contribute to enhancing the overall customer experience.

Cost Considerations

Factors Affecting the Cost of Domestic Relocation Services

The cost of relocation services varies depending on factors such as the distance of the move, the volume of belongings, and additional services requested. Request quotes from multiple providers to compare costs and find the best value for your budget.

Budgeting Tips

Plan your relocation budget carefully, accounting for expenses such as packing materials, transportation, and any additional services required. Look for cost-saving opportunities without compromising on the quality of service.

Safety and Security

Ensuring the Safety of Belongings

Choose a relocation service provider that prioritizes the safety and security of your belongings. Verify their insurance coverage and inquire about safety measures taken during the moving process.

Verifying the Relocation Service Provider's Credentials

Before hiring a relocation service provider, verify their credentials and licenses to ensure compliance with industry regulations. This step is essential for peace of mind and protection against potential scams or fraud.

Customer Satisfaction and Reviews

Importance of Customer Feedback

Customer feedback plays a significant role in evaluating the performance of relocation service providers. Positive reviews reflect reliability and professionalism, while negative feedback highlights areas for improvement.

How Reviews Influence Decision Making

Before making a decision, read reviews and testimonials from past clients to gauge the reputation and reliability of the relocation service provider. Pay attention to feedback regarding communication, timeliness, and overall satisfaction.

Customized Services

Tailoring Services to Individual Needs

Many relocation service providers offer customized solutions tailored to the unique needs of each client. Whether you require special handling for fragile items or assistance with pet relocation, discuss your requirements upfront to ensure a personalized experience.

Additional Services Offered by Some Providers

In addition to standard relocation services, some providers offer additional amenities such as storage solutions, vehicle transportation, and concierge services. Explore these options to enhance your relocation experience and address specific needs.

Sustainability Practices

Eco-Friendly Relocation Options

As environmental consciousness grows, many relocation service providers are adopting eco-friendly practices to minimize their carbon footprint. Look for providers that offer sustainable packing materials, energy-efficient transportation, and recycling initiatives.

Minimizing Environmental Impact

By choosing a relocation service provider committed to sustainability, you can minimize the environmental impact of your move and contribute to conservation efforts. Opt for paperless documentation, reusable packing materials, and carbon-neutral transportation whenever possible.

Technology Integration

How Technology Enhances the Relocation Experience

Technology plays a significant role in streamlining the relocation process, from online booking platforms to real-time tracking systems. Take advantage of digital tools and applications offered by relocation service providers to simplify logistics and communication.

Online Tracking and Communication Tools

Many relocation service providers offer online tracking and communication tools that allow clients to monitor the status of their move and communicate with the service team in real-time. These tools enhance transparency and provide peace of mind throughout the relocation process.

Industry Trends and Innovations

Emerging Trends in Domestic Relocation Services

The domestic relocation industry is constantly evolving, with new trends and innovations reshaping the way moves are conducted. Stay informed about industry developments such as virtual surveys, AI-powered logistics, and contactless moving experiences to optimize your relocation strategy.

Innovative Solutions for Better Customer Experience

Leading relocation service providers are embracing innovative solutions to enhance the customer experience. From advanced inventory management systems to personalized relocation portals, these innovations aim to streamline processes and exceed client expectations.

Common Misconceptions About Domestic Relocation Services

Addressing Misconceptions and Myths

Despite the benefits of domestic relocation services, there are common misconceptions that may deter individuals from seeking professional assistance. Address these myths and provide accurate information to help readers make informed decisions about their relocation needs.

Clarifying the Realities of Relocation Services

Clarify misconceptions such as high costs, limited flexibility, and lack of accountability associated with relocation services. Emphasize the value proposition of professional assistance and debunk myths that may hinder individuals from availing themselves of these services.

Conclusion

Domestic relocation can indeed present a myriad of challenges, from logistics to paperwork, but with the support of Relocation Coordinates International, the journey transforms into a manageable and even enjoyable experience. Our reputable brand offers comprehensive assistance, guiding individuals through every aspect of their move, from meticulous planning and efficient packing to seamless unpacking and settling into their new home. With Relocation Coordinates International by your side, you can navigate the complexities of relocation with confidence, minimizing stress and focusing on embracing the exciting opportunities that lie ahead.

[mpenvs3000w22]

Unit 06: Honouring the Black History of Environmentalism

“There is no peculiar merit in ancient things, but there is merit in integrity, and integrity entails the keeping together of the parts of any whole, and if these parts are scattered throughout time, then the maintenance of integrity entails a knowledge, a memory, of ancient things. …. To think, feel or act as though the past is done with, is equivalent to believing that a railway station through which our train has just passed, only existed for as long as our train was in it.”

(Edward Hyams, Chapter 7, The Gifts of Interpretation)

What I love most about this quote is how it can be applied to so many different areas of life, not just nature interpretation. The power of integrity as defined in this quote is essential to ensuring success in any sector, yet as a society we seem to have stopped prioritizing it. How are we expected to move forward successfully if there is no regard for the past, as both a tool for learning and as a reminder to respect the work of those who came before us.

This is especially true in the field of environmentalism, a core driving factor behind nature interpretation. The quote perfectly encompasses the mindset of many when it comes to this subject. Since environmentalism focuses largely on plans for the future while condemning the mistakes of our past, we often forget to acknowledge the important people and forces behind the initial movement. We chose to remain on our theoretical “train”, oblivious to the other trains, stations, and conductors that are not a part of our current “field of view”.

This “content ignorance” about the past of environmentalism is especially important to discuss currently during Black History Month, as the movement is commonly misrepresented as a white movement. With “superstar” environmentalists like Greta Thunberg and David Attenborough, most mainstream headlines about climate change and environmental activism focus predominantly on white contributions. But like many areas of society, those whose voices are heard most often are not necessarily representative of the whole. The reality is that black communities have been fighting for environmental justice for countless decades, and are credited for beginning the environmental justice movement. Racial and environmental justice are deeply connected as black people have always been disproportionately impacted by pollution, climate change and lack of access to green space. This exact issue was brought into the national spotlight in 1982 when a landfill in Warren County, NC (the only majority black county in the state) became the proposed site for dumping toxic chemicals. In response, the black community staged a sit-in to protect their community from harmful pollution, sparking a global movement.

Rev. Benjamin Chavis at Warren County PCB Landfill Protest – Photo from the United Church of Christ 

Since then, POC have been shouldering the burden of environmentalism, calling out racist environmental groups such as the “Group of Ten” and developing principles of environmental justice that serve as the basis of the movement to this day. In Unit 06, we were asked to reflect on who/what benefits from sharing stories linked in history, and how this might impact others in the future. It was mentioned that survivors of horrific events share their stories so that the events will not be forgotten. Thinking on this, it is clear that as a white society, these stories have not been shared enough, as I myself had to do a good deal of research to learn anything about black environmentalism. It has practically been erased from the modern narrative; a “train station” that we never seem to pass through. As interpreters, we have a unique opportunity where we can share this forgotten history and shape the future. With this in mind, I ask everyone that has read this post up to this point to honor the legacy of black environmentalists by taking five minutes to look into this history, share a black environmental activist that has inspired you, and keep them in mind as you continue your nature interpretation journey. Don't let these stories die out more than they already have!

Whiting, K. (2021, February 25). 5 black heroes of the Environmental Movement. World Economic Forum. Retrieved February 17, 2022, from https://www.weforum.org/agenda/2021/02/black-environmentalists-justice-climate-change/

Junsay, E. (2019, February 21). The environmental justice movement is rooted in black history. 350.org. Retrieved February 17, 2022, from https://350.org/black-history-month/

[darealpatyu]

DLSU’s Strategic Plan is Lit

First Impressions

DLSU’s strategic plan is nothing short of brilliant. I don’t mean to compare our school to other schools (I actually do mean to), but I think that compared to The Areneo, DLSU has really thought through well their plans for the future, keeping in mind the well-being of key stakeholders. The strategic plan does not only cover the improvement of system processes for the welfare of the students; it also covers the localization of SDG projects to embody our school’s value of zeal for service, which I really, really admire.

Reader, if you would be so kind as to allow me to digress and say that it’s no wonder that DLSU was not a proponent of the academic freeze that students were clamoring for a while back. This strategic plan tells me that the administration has things under control. Things might have started out rocky, but they’ve managed pretty well so far, and now, their plans make me believe that things are only going to get better.

Let’s Talk Strategy

The ANIMO strategies -- albeit a little cheesy and let’s be honest, the words were obviously forced to fit into the words ANIMO – address student concerns, the uncertain future, and the larger social environment comprehensively. Although these strategies have yet to materialize, their ambitious plans convey DLSU’s goal to be the top university in the Philippines; even when everything else is uncertain, DLSU’s service hasn’t wavered. Their Accompaniment (A) strategy is the one I like best, and it is one of the reasons why DLSU will maintain its status as one of the best universities in the PH. Their accompaniment strategy stresses the importance of making sure that student workload is manageable and “authentic,” to quote the speaker. Making workload authentic is honestly something I like because students need to do assessments and activities that actually matter. The pandemic has revealed the proverbial truth that students have their own lives apart from school. We have our own problems; so, when teachers give assessments, it has to be something that will benefit us. None of that “make a brochure” or “do a creative skit” stuff. Also, encouraging a manageable workload is a great way of showing students that the system cares for their mental health. Yassss, we aren’t robots, thanks for acknowledging that, DLSU!

The A strategy also entails strengthening student support and reimagining the student life cycle to fit the new world we’ve been thrown into. The A strategy basically encompasses almost all the community needs that were brought up by the survey respondents; these needs were E-reliability, Abatement, Innovation, and Support. By responding to the needs of stakeholders, DLSU effectively maintains its position as a top university!

To me, the strategy that establishes DLSU’s international prestige is, surprisingly, the Opening (O) strategy. The O strategy is focused on creating policies for when the uncertain future comes. This establishes DLSU’s international reputation as a university that can adapt to changing times; there’s honestly nothing worse than a school that is so conservative that they end up being an enemy to progress. By staying relevant through progressive policies, and by acknowledging that there is a need for permanent change for when face-to-face classes will be allowed, DLSU stays relevant with its prestige and everythang.

A Little SWOT, please?

A drum roll for the SWOT analysis, please! I actually have some fancy bullet points for you all, so you can visualize things a little better.

Strengths

·            Open to change

·            Already started online learning even before the pandemic started

·            Listens to stakeholders

·            Research efforts continue

·            Is one of the top universities

Weaknesses

·            Some professors are old-school and are not tech-savvy

·            Internal processes are not optimal

·            Student support is not useful enough to be relevant

Opportunities

·            No other university adjusted to the new normal as quickly as DLSU

Threats

·            Intermittent wi-fi  (E V E R Y W H E R E)

·            Government policies ineffective and arbitrary*

·            Typhoons

Based on this very primitive SWOT analysis, I would say that DLSU’s success rate in implementing its strategies would be 90%. I am quite hopeful for the future because they’ve exhibited several strengths that, to me, outweigh all the weaknesses. When you have the strength of being open to change, which is the most important strength in this VUCA world (Miss Sarmiento, are you proud of me? I just quoted you :D), you can essentially take on anything. The weaknesses are very annoying to us now, but I know that along the way, DLSU will address them. The weaknesses are just glitches in the plan that can be smoothed out along the way.

With the way things are going right now, there aren’t many opportunities that the institution can maximize (from my perspective, at least), and there’s a load of threats that are beyond the institution’s control. This is why I am only 90% confident that DLSU can effectively implement its strategies. The wi-fi issue is especially the worst. Wi-fi in the Philippines is the biggest party pooper of all time. The government is another issue because DLSU can’t fulfill its plan of fully resuming campus access in 2022 if the government keeps up its antics. Hence, it is likely that these uncontrollable factors will hinder the success of the more ambitious key strategies, such as the localization of SDG projects and the campus redesign.

*An example of government policy:

The Ideal Business Leader Cares

I do believe that the strategic plan promotes the objectives in the Vocation of the Business Leader. First of all, DLSU’s strategic plan fulfills the Good Goods because of the mere fact that they plan to continue operating the school even in a pandemic. Their service continues to create students who are the critical thinkers of society. So, it’s fulfilling this service even when times are hard, which is the exact embodiment of the Good Goods if you ask me. DLSU also fulfills the second goal of the Good Goods, which is to maintain solidarity with the poor. La Salle schools literally started as schools for the poor. Now, DLSU continues to give out great, comprehensive scholarship grants, and as a scholar of DLSU myself, I can say that DLSU invests a lot of money in its scholarship programs, which is honestly so nice it makes me want to cry; education is the greatest equalizer and will last a lifetime, and I am really happy that the poor are receiving it just as I am. DLSU has even made arrangements with telecommunication companies, so that struggling students, faculty, and staff have access to pocket Wi-Fi.*

Now, let’s move on to Good Work. DLSU promotes the objectives of this principle through its Impact strategy, which seeks to ensure a pipeline of research outputs. This priority towards the pursuit of knowledge is one that embodies the value of human work. People should work not just to make money and live, but to improve themselves and the world we live in. Work should not just be the thing we do to survive; it must also be the way that provides meaning to our lives. That is what DLSU provides for its faculty through its strategic plan. And that’s what I’ve seen with all the professors in DLSU. They’re always the best in their fields because they’ve been allowed to grow in the workplace. Lastly, DLSU promotes Good Wealth through its planned SDG localization projects. They plan to give back to society, which fulfills the objective of just distribution of wealth.

I think that these objectives are a reflection of how a good business leader must be. This strategic plan has made me realize that a good business leader thinks for the present and the future. She looks at the needs of the community and answers them with care and with the common good in mind. She makes decisions, knowing full well that those decisions impact other people other than herself. She promotes a humane workplace, one where compassion and empathy rule over individualistic, “bahala ka diyan” mindsets. She invests in the development of others and society. And most of all, she proves to the public that she is worth trusting – that she is capable of being held accountable for the health and well-being of stakeholders. All of these are embodied in DLSU’s strategic plan. To quote Socrates, virtue is knowledge; because DLSU sets an example of caring for the larger society, I too have the duty to continue this mission.

*Reference to DLSU arranging to give out pocket Wi-Fis: https://businessmirror.com.ph/2020/05/02/dlsu-provides-financial-psychological-and-connectivity-support-during-covid-19/

Where do I fit into this strategic plan?

Answering this question is second nature to me. My unique contribution to the success of the university’s objectives is to be a compassionate and empathetic person to myself, my classmates, and my teachers; to be stringent, unrelenting, and selfish during these trying times is to become an opposing force to the strategies. These strategies depend on our ability to adapt along with the university; hence, we must do our part and be kind. We must understand each other, become a support system for those struggling, and do our best to help each other stay sane. When the university reaches its objectives, I expect that we will be receiving education of the best quality when compared to other Philippine universities. We will be receiving an education that is flexible to our circumstances, and an education that will make us want to give back and innovate for society – the way that DLSU has given back to this country these past few months.

Before I get sentimental and become a puddle of tears while writing this blog, I’d like my readers to know that I have fallen in love with DLSU. I stand by its values and fervently respect all the decisions it’s made during this pandemic. I am the (self-proclaimed) critical-thinking, well-rounded student I am today because of this institution. As a scholar of DLSU, I’ve learned that quality education is not a privilege, but a right and I dream of the day when the Filipino is able to learn what I learn, see what I see, and feel the same passion that I feel when I think of this country.

That’s all, readers. See you next time!

[generalcontractoragreements-blog]

Selecting A General Contractor For The Remodel Or New Home Project

One of the greatest hurtles when considering building a new custom home or performing a huge remodel project by which a general contractor is necessary, is choosing your contractor. There are just two primary ways about the best way best to do this procedure.

Selecting a contractor is the most crucial choice you may make, many times deciding the failure or success, and improper or proper end of your new house or remodel project.

The hottest strategy is pre-bidding or aggressive bidding that says you should receive at least 3-5 bids on the project. Many property owners in an effort to become more honest with their possible contractor will tell them up front which they mean to receive 3-5 quotes. Few individuals have any idea just how much work goes to a new building or remodeling quote. Generally 30-40hrs, fuel for excursions to the website and time spent onsite, meetings using subs etc..

With aggressive bidding essentially this informs the contractors that you're shopping cost and you'd love to understand, provided this fixed group of strategies how cheaply will the work be done? Imagine visiting a plastic surgeon for this mindset!

Contractors produce their living by giving you with your brand new custom house or turning your current house fantasies into reality and for the large part they want to provide premium excellent work, however they ought to generate a living and want your project.

There are many strategies to get there at the least expensive bid. One would be to use really cheap subs, selected in line with the cheapest cost, assuming all of subs have included every aspect of their job at their cost. The majority of the time this entails using sub regular men and women who've barely comprised enough capital for the labour and material and of course sufficient funds to guarantee their work. 

Another is for your general contractor to decrease his fee for overhead and contractors charge, which restricts his capacity to earn your project conclusion his priority, inducing the homeowner to believe he isn't performing his job and adds to people's negative remarks about general contractors. You need and require a General contractor who's employing a proven and trustworthy group of sub contractors also can be charging you to remain in business so that you may telephone him from today and he will still be there.

You have requested the contractors to the cheapest cost and consequently he's shopped the lowest priced subs and stuff along with what you are likely to wind up getting generally is a badly done project.

So. . .What should you do?

There's a difference between hiring a plumbing company to clean you a company to clean your gutters and hiring a general contractor to construct your new house or do a significant renovation. The mindset of locating one trade contractor may certainly not be just like locating a general contractor.

You're choosing a man you will have to have a connection with, possibly having to work with for as many as 6 weeks or longer, not simply a couple inconvenient hours of one day. At a remodel they'll be tearing your home and essentially alive with you daily. You have to get a contractor that you can in fact communicate well with, and work smoothly with for a protracted time period.

The 2nd and recommended approach to opt for a general contractor would be the post-bid, picking your contractor then needing him bidding your project. Ask each one your friends, fellow church people, business partners if they can suggest a general contractor they've employed and had a very good experience with. 

Some good questions to ask them would be, which was the caliber of the work, when they maintained the project clean through building, when they had been easy to work together as in how did they respond to fluctuations mid stride, even when they followed their agenda, were they onsite daily, did they remain on funding or have valid motives or written change orders for extra work, were their subs/employees personable as well as commendable?

In case you don't have any friends that may provide you a personal reference for a general contractor, then you have to do a little bit of research. Don't be in a rush! Sites might be a good beginning point. Start looking for contractors within roughly a 50 mi radius, so select as many as you would like and call them on the phone asking about preliminary information like time at the company, in which they work from, what dimensions projects that they generally work references and on. Do not be afraid to leave a message and then await a timely reaction. In regards to them about the phone you will probably feel good about a number of the discussions. 

Take note of the ones which you feel comfortable with and put an appointment together in the work site location. Enable them to walk you through your project and also provide you their opinions and perspectives. Out of the procedure select 2 you feel confident with. Inform them and ask the fiscal questions which will provide you a good notion of the pricing structure. Don't take for ball park numbers! They're fruitless.

At this time you should have the ability to select a contractor. In case you haven't settled on one, invest more time together perhaps going to see one of their continuing projects and discussing the proprietor, but create your choice about the one which you would like to work with. When you receive your contract, then the ball lands on your court! It's now the job to examine every thing in detail with your contractor. In case you've got the perfect one you'll have the ability to ask him any question you'd like and he will happily answer.

A word of warning. Regardless of the project, or that your contractor is, there's a greater than 50% probability that there'll be fluctuations or items missed throughout bidding, or detected through your project that weren't contained in your bidding. To your very own financial protection, based on the reach of your project, you should include 10 to 15 percent to what the bid will be.

Never Select a GENERAL Contractor according to cost.

Get more information here about General Contractor Smyrna TN.

[jsenvs3000w22]

Chapter 10: Signing Off

In my final blog post I will be outlining and describing myself as a nature interpreter. In contrast to many of my other posts, this one will follow a more rigid structure to ensure each facet of my interpretive role is covered.

In a letter to Robert Hooke in 1675, Isaac Newton made his most famous statement: “If I have seen further it is by standing on the shoulders of Giants”. (Although he did not originate the concept, it originates to the 12th century). This statement is now often used to symbolise scientific progress. We, as academics, owe much of our successes and discoveries to those that came before us. For it is through standing on the height of their achievement are we able to gaze out and direct our scientific pursuits. Moved by this quote, I defer back to one of my penultimate inspirators, Aldo Leopold. I am sure many of you have read his infamous work “A Sand County Almanac”. It was one of the most cataclysmic experiences in my academic career. To pay tribute to Leopold, I have littered quotes from him throughout my post to drive home a few crucial messages.

Personal Ethic and Beliefs:

"A land ethic changes the role of Homo sapiens from conqueror of the land-community to plain member and citizen of it. It implies respect for his fellow-members, and also respect for the community as such."

-Aldo Leopold.

My personal ethic belief system hinges on the interconnectedness of human beings to the world around us. I do not subscribe to a hierarchical mindset of existence. I believe in the intrinsic value of all things, including both biotic and abiotic entities. This may not be congruent with other belief systems, but it is mine. Nature and humanity are inextricably combined.

"Land is not merely soil, it is a fountain of energy flowing through a circuit of soils, plants and animals."

-Aldo Leopold.

I had the privilege and honour to sit down and interview a First Nations Elder, Donna, from British Columbia. She said to me “If the world took care of the earth from the heart, we would be better off” and I think that is the perfect way to sum up my personal Land ethic.

"A conservationist is one who is humbly aware that with each stroke, he is writing his signature on the face of the land."

-Aldo Leopold.

This little blue planet is deserving of love and respect. Collectively, humanity has a duty to meaningfully interact with the Earth and the Land of which we are on. This is a multifaceted calling; entailing abundant and appropriate paying of respects to First Nations, innovation of novel green technologies, alleviating diesel and fossil fuel dependency, uplifting impoverished communities, and protecting the Land from overzealous and irresponsible development. If each of us can have a negative impact on the face of the Earth, we each have the capacity to make a positive impact instead.

Responsibilities:

"I am glad I will not be young in a future without wilderness."

-Aldo Leopold.

My responsibilities are multi-faceted, but I think they start with being first and foremost a denizen of the Earth. This entails being a steward to the Land and all that live upon it. This can manifest through conservation work, public engagement and education, research, protesting, community outreach, or just practising sustainability in your own life. We talked in class about the role of privilege in nature interpretation. I think it is my responsibility to use my privilege and the platform, education, and connections it has given me to uplift those around me - including entities without a voice like flora, fauna, and the Land. Equitable, responsible, fair, thorough, and timely actions matter.

We owe it to future generations to preserve wilderness. If not for its intrinsic value, at least for its role as a solution source. In my previous posts I mentioned how access to green space is a privilege with massive consequences to child development including cognitive milestones, physical health, and emotional maturity. I have a responsibility to do everything in my power to uphold the world, in its purest, for those that will come after me. They deserve a planet with lush, abundant, unsoiled resources and life.

Approaches:

"Teach the student to see the land, understand what he sees and enjoy what he understands."

-Aldo Leopold.

Education is at the frontier of environmentalism. Public community engagement is critical to implore learners to take on stewardship responsibilities in their own lives. Young people are the future, but those around us cannot be forgotten so easily. Education at all levels, following all learning styles (as we learned in class) is a principle of responsible education. Regulation can only go so far, change must come from the heart and the heart can be moved through common humanity grounded by teachers. This is a cornerstone of my nature interpretive approach.

"The road to conservation is paved with good intentions that often prove futile, or even dangerous, due to a lack of understanding of either land or economic land use."

-Aldo Leopold.

Another key facet of my approach follows education, and that is the appropriate and comprehensive model of conservation. Interdisciplinary collaboration is a must for any real change in the world. One person cannot be expected to know all, and it takes a team to institute real action. As much as environmentalists want to do away with economic or political theory, that is not only ignorant, but dangerous. With the looming climate crisis coupled with furthered disparity amongst humanity, it will take countless collaborative partnerships and efforts to strive towards genuine conservation. I intend on fostering this collaboration and mutual respect amongst disciplines throughout my career.

Conclusion:

"We shall never achieve harmony with the land any more than we shall achieve absolute justice or liberty for people. In these higher aspirations, the important thing is not to achieve, but to strive."

-Aldo Leopold.

This Leopold quote is brilliant, albeit a bit stark. I think many people dream of an end goal of perfect harmony between humanity and the Land, and amongst each other. However, as with most things, this is not a binary end goal of achievement or not. Instead, it is a transient spectral process that institutes decades of additive synergistic changes to strive towards this “end goal”. We cannot work in absolutes. I intend on following my own aspirations, along with the rest of the world, in an attempt to make this planet a better place for future stewards of the Earth. And I think that's a pretty good goal to strive towards.

Thank you for coming along with me on this journey of self discovery, education, and connection. This course has been incredible and I valued every moment.

[wsmith215]

Why a Strong Mindset is the Foundation of a Successful Entrepreneurial Career

Words like optimistic, determined, persistent and unwavering tend to define established entrepreneurs, but what about the resolve required to just get started?

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May 28, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

It’s often the case that when one wants to start a business, they think it should begin with an idea and a business plan. But while these are necessary ingredients in entrepreneurship, they overlook the most necessary ingredient of all: their own mindset. There’s a quote from author and entrepreneur Idowu Koyenikan that says, “The mind has a powerful way of attracting things that are in harmony with it  — good or bad.” And it’s true. If you hit one obstacle in building your business and believe it’s a sign that you should give up now, you likely will. But if your mindset is focused on perseverance and success, you’ll keep at it. 

Now, many words come to mind in association with an entrepreneurial mindset: optimistic, determined, persistent, unwavering. But what about the mindset required to just get started? Entrepreneurship has a way of taking over our lives, colluding with our identities and forcing us to confront everything within us. That’s why a strong mindset is the most powerful building block for any successful company. 

Related: Why Your Next Failure Is Actually Your Secret Weapon

Do you believe everything happens for a reason?

Some of the very best companies began because the founder went through a setback, then realized something better was ahead. When Vera Wang was rejected for the editor in chief role at Vogue, she decided to create her own bridal design line. When Oprah was fired as a news anchor, she was put on a talk show, which sparked the rest of her wildly successful career.

Believing that even the setbacks serve a purpose is a valuable mindset tool. If you’re going into entrepreneurship to win right off the bat, it’s likely you’ll have a hard time rebounding after your first obstacle. Also note that in the above stories of resilience, the founders made the conscious choice to take control of their own story. Vera Wang wasn’t in control of the fact she didn’t land the editor in chief job, nor was Oprah in control of being fired and placed on a talk show. It’s what they did next that mattered most.

Practice this very important resilience mindset hack by going through all of the past memories and events of your own life story. Are you able to see how one setback propelled a new opportunity? The sooner you make peace with the fact that obstacles are inevitable but bouncing back is always required, you’ll have the resiliency mindset to conquer a successful entrepreneurial career. A flipside to this mindset would be feeling like “everything is rigged against you” or what you were attempting “wasn’t meant to be.” You get to choose what’s meant to be after each obstacle. 

Do you believe that you have limitations?

Do you have limited beliefs or fears that keep you playing safe, or are you coping with something else that’s holding you back? While building your foundational mindset, it’s a good time to assess what could be hurting you. Balazs W. Kardos, founder of the Diamond Life Blueprint, recently shared with me that he considers the first act of greatness he ever completed to be “pulling himself out of the darkness of depression”. 

As he told me, “It took a great deal of inner work, but I now believe I needed to prove resilience and endure my bout with depression to get to where I am today. I know I can win against anything, which was a powerful shift in mindset for me.”

It’s a personal undertaking to assess one’s own limitations, but since the journey of entrepreneurship often entails coming up against these limitations, it’s best to assess them before you begin a company. See if there’s a coach or counselor you can work with to help you bust through the limitations, or even a mastermind group that can hold you accountable to your real visions of the future.

Related: 4 Limiting Beliefs Sabotaging Your Business GrowthDo you have thick skin?

Rejections are just another obstacle that you’ll inevitably run into, whether it be your 36th “no” from a potential investor, an “I’m not interested” from a potential retailer or even a failed process of designing a prototype. We often hear the story of how Thomas Edison tried more than 10,000 times to create the lightbulb, but rather than giving up after so many failed attempts, his mindset turned 10,000 “failures” into “10,000 ways that won’t work.”

Another story exemplifying the same persistence is the story of Sir James Dyson, the founder of Dyson vacuum cleaners. He tried in excess of 5,000 prototypes before perfecting his company’s core design — and Dyson is still a frontrunning company today.

Begin to think of “no” as just a word. Better yet, shoot for thousands of nos in the spirit of Edison and Dyson. If you go into business thinking it will be a long string of yeses or bust, you’re in for a tough haul. Ultimately, your mindset is the only thing you can always control in entrepreneurship. Even the best-laid business plans will come up against moments that test your resolve and determination. Build a resilient mindset first, and you’ll be successful no matter what.

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[ultraknowledgeispowah]

Grow Your Captive Audience With Instagram

From: Byron Horde of Knowledge is Powah Date: February 12th, 2020 Subject: Instagram Grow Your Captive Audience With Instagram: Did you know that Instagram has more than 300 million daily users and amazing user engagement levels?  In fact, according to Buffer App, https://blog.bufferapp.com/Instagram-marketing, there are more than 95 million photos and videos shared every day. While that may seem like a lot of competition, there’s also a lot of opportunity. Your audience doesn’t just share one photo a day or engage with one instagrammer. They engage with the ones that capture their attention. And the instagrammers that capture their attention day after day build their audience. So, the question is, how can you grab attention on Instagram and hold attention so that your end result is a large and captive audience? That’s what we’re going to take a look at in this report. The Five Fundamentals On Instagram, there are five fundamentals of any successful audience building strategy. We’re not going to go too much into a discussion about why Instagram works to build an audience. It’s highly effective and when you embrace these five fundamentals, it’s a powerful channel to add to your marketing strategy. Fundamental #1 Goals and a Mission What do you want to achieve via Instagram? This may sound silly, you want to grow a captive audience, right? But it has to go beyond that. What do you want to do with that captive audience? For example, are you growing an audience on Instagram to drive traffic to your sales page? If so, your content strategy might entail a large number of product photos. Ben & Jerry’s Ice cream, for example, includes a link on their Instagram page that takes visitors to their website - often to their “what’s new” page where they promote new flavors. The goal is ultimately to motivate purchases.

If your goal is to build your list, then your content strategy on Instagram might entail sharing quotes, inspirational messages, and tips with a link to your email sign up page. The website ThinkGrowProsper.com leverages Instagram to grow their email list. They post inspirational quotes and invite viewers to visit their website. At the website, in the header, visitors see a sign up offer for a free mindset course. The goal and mission for ThinkGrowProsper is to attract people who are interested in learning more and ultimately growing their email list.

The blog, CoolMomPicks.com earns income for affiliate sales and income from advertising. Their Instagram goal is to drive you to their blog so you click on links and make purchases. If you look at their Instagram page, https://www.instagram.com/coolmompicks, you’ll see an abundance of photos that are related to holidays, back to school, and other trending parenting topics. Posts often invite viewers to visit their website. Common goals include but aren’t limited to: Showcasing your products or servicesBuilding your community Increase awareness of your brand or strengthening your brandBuilding your email listDriving traffic to your site - to earn affiliate commissions or to build your blog following and earn income from advertising So, while your goal is to grow a large audience on Instagram, you also want to know what you’re going to do with that audience. It helps you achieve the remaining fundamentals. Fundamental #2 Content strategy Once you have a solid mission and goal for your Instagram activities, you’ll then have an idea about how to achieve it. This is your strategy. What type of content do you need to share to achieve your goal? Take a look at CoolMomPicks on Instagram and contrast that with those of ThinkGrowProsper, https://www.instagram.com/thinkgrowprosper. You’ll notice a definite difference in content. CoolMomPicks is highly visual and relates to the season, holiday, or often the subjects they’re talking about on their blog. The content posted at ThinkGrowProsper singularly focuses on offering followers a motivational or inspirational quote of the day. ThinkGrowProsper has 2.3 million followers. Yes…million. And their content is quite simple. CoolMomPicks has 16 thousand, they also have coolmomtech and coolmomeats as they grow their audience and following. Their content strategy is a bit more diverse. What message do you want to communicate with your audience and what type of content supports you to achieve that? Consider: QuotesProduct photosTipsFactsPhotos of happy customers (with or without testimonials in the description)Pictures of yourself (if you are your brand and are using Instagram to strengthen your brand this could be a terrific idea. Check out Joel Comm on Instagram https://www.instagram.com/joelcomm.)Videos. If you head to Ben & Jerry’s on Instagram, you’ll see that many of their posts are videos…of ice cream. Fun! Think about it from your audience’s perspective…what do they want to see? What would they appreciate? What would they share? For example, if your goal is to build your community, you might share a number of images of your customers, your associates, and others who are involved in your business. Create a sense of community by visually connecting your company to others. Okay, now we need to look at one of the most challenging aspects of content, and that is consistency. Fundamental #3 Consistency No social channel is going to work well for you unless you have some degree of consistency. With 95 million posts shared every day, there are a lot of images competing for your audience’s attention. If you don’t have a consistent presence, they’ll forget about you. SO what does consistency mean? In most cases, consistent content means that you post something on Instagram daily. Many marketers post several times a day and some post every other day. You’ll need to find your balance. However, it is critical that you post often. You can approach this however it fits into your goals and your available time and finances. For example, if you need professional photos of your products and you have a tight budget, you either hire a photography student who can take 30 photos for you each month or you post one professional photo a week and fill in the other days with different content. Like other types of content, don’t get bogged down with consistency at the expense or relevancy or quality. Yes, it is important to make sure that you post something on Instagram often, however if the daily posts are blurry, dark, or completely irrelevant to your audience, then you’re doing more harm to your campaign than good. Find a consistent schedule that you can stick to. Later, as you grow, you can incorporate more posts into your schedule. Let’s talk about schedules quickly before we talk about quality and relevancy… There are a few tools that you can use to schedule your Instagram posts in advance. They include, but aren’t limited to: Schedugram - http://schedugr.am/Hootsuite - https://hootsuite.com/InstagramOnlyPult - https://onlypult.com/Later - https://later.com Leverage a tool like this so that you can stay ahead of your content, plan and strategize, and adapt as your audience grows and changes. Many of those tools also contain analytics to help you better understand the type of content your audience is connecting with. Fundamental #4 Quality & Relevancy We just mentioned quality. Your images need to represent your brand and your company. That means that if you’re taking photos at an event and sharing them on Instagram, share the ones that are clear, not the dark or blurry ones. It also means that while you don’t have to be a professional photographer, you want your products and images to look good. They have to be appealing to your viewer. They also have to be relevant to your audience. Make sure that your audience is engaging with your content. Leverage those analytics. Pay attention to the images that get the most engagement and the images that increase followers, drive people to your website, or sell products. Take a look at Mistoboxcoffee https://www.instagram.com/mistoboxcoffee. They are a monthly coffee delivery membership. Join and you receive a bag of fresh coffee beans from a number of roasters around the country. The monthly choice is hand-picked for you by their barista based on your preferences. It’s a bit like Stitchfix for coffee lovers. Their Instagram is beautiful. Simple pictures of coffee and they share an image every day. They have consistency, quality, and relevancy locked up. Fundamental #5 Your Instagram Profile matters Your account with Instagram comes with a profile, right? It’s where you put your logo or picture, your website address or a link to your blog, email sign up form, or sales page. You can add a bit about your company, and a call to action. You can also include hashtags and invite followers to use that hashtag to be added to your Instagram feed. For example,

Notice that Mistobox coffee includes a link to their blog, a logo, and a quick tagline, “fresh-roasted coffee shipped to you.” Here are a few more examples of what a profile can be.

CooMomPicks uses a picture of the two owners. Their names and faces are at the forefront of their brand and business, so this is a good move. Additionally, they have a blog post link for viewers to visit. Remember that they make money through affiliate sales and advertising sales, so blog traffic is a key goal.

As you can see, there are a variety of different image choices with the examples. Some use a logo. Others use their face. It depends largely on your business and how you brand yourself. Every example includes a link in their bio. Unlike other social channels, you cannot add a link to a post. What you can do is invite viewers to visit your profile page and click on the link there. It’s the only place where you can include a clickable link – take advantage of it. Finally, spend some time crafting a quick and dirty description of who you are and what you do. It needs to be relevant to your audience, attention grabbing, and a good representation of who you are and what you’re about. Your profile is a key opportunity to gain followers. It motivates people to become a part of your Instagram community and perhaps to take the next step with your business. However, your posts have to engage them enough that they take a look at your profile. SO let’s wrap it up by talking about your image descriptions and how to leverage them to achieve your goals. It’s all in the description… Instagram is a visual content channel, right? People share images and videos and that’s it. However, each image also comes with an opportunity to share a description. If you look at the right-hand side of a post, you’ll see that some instagrammers also share a bit of written content.

In the above image, Joel Comm is promoting his upcoming seminar. It includes a link (not a clickable one) that viewers can type into their browser, to register. Joel doesn’t promote his business often, but when he does, he is transparent and leverages the image description area to tell viewers what he is offering.

Contrast the Joel Comm post with the CoolMomPicks post. They invite viewers to visit their profile page to click on the link and buy. They leverage their description area to drive traffic to their sales page. Notice all the hashtags, too? That helps Instagrammers find their posts. Don’t forget to include a few relevant tags in your descriptions.

Finally, here’s a post from MistoBoxCoffee. It is a simple conversational message that strives to connect with coffee lovers who may appreciate their service. And again, look at all of those hashtags! Conclusion Following the five fundamentals will get you where you want to be with Instagram marketing. You can build a large, active, and loyal audience with this popular and growing tool. Start with your goals and mission. What do you want to achieve? From there, study your audience, decide on a posting schedule, and start planning your content. Leverage the tools that Instagram provides including hashtags, your description space, and your profile, and don’t forget to use that clickable link on your profile. It helps your followers make the connection to your blog or website and take those next steps. Cheers to Your Success,

P.S. Get a Video Course by clicking... HERE. Once there, please follow the Attendant's instructions to get the Video Course. It is a course on "Company Culture". A 3+ minute Demo Clip of this 37+ minute Video Course is available. Just click HERE to view the Demo Clip. On that same page, you will see Demo Clips of the OTHER volumes available in this series. Additional to the Video Course you are to receive, you will also be getting 4-Week eCourse and a 52-Week Newsletter. Both of these will be on the subject of... Time Management for Better Productivity. Read the full article

[bguclanstudent-blog]

Leadership skills I have learned and applied to my coaching

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” – Ronald Reagan

I feel I have always been a natural leader both in and outside of coaching and is something that comes naturally to me. However, I have never actually understood what makes me a leader, what is required to be a leader and why leaders do what they do until being taught leadership skills further throughout my time on my placement. This is because head personal trainers and coaches at the gym have a vast array of experience and have therefore developed their personal and leadership skills which allows me to apply to my own coaching.

As seen in the image above leadership is not limited to a few characteristics but a whole diverse range of skills, roles and characteristics. 

1.COMMUNICATION

The first factor is communication, I feel I have developed this massively through coaching a range of different people whilst at the gym as it has many customers, this has allowed me to become more comfortable and improve my personal and communication skills as a coach. This is an important skill for a coach and this development is crucial, this is supported by Cabral, et al (1999) as  all coaches need to: communicate effectively with performers to ascertain their needs and ambitions. This has been done on my work placement as firstly, i have to communicate and understand clients goals and feelings towards those objectives and their communicate back my expectations and feelings based on their targets. In addition to this, developing clear and thorough communication has allowed me to instruct, demonstrate and inform of what the coaching session will entail and how this benefits the participant. This is reinforced by Cabral, et al (1999) as coaches use communication to plan and organise sessions and programmes to meet performers needs and guide their development. 

2. POSITIVITY

The next skill I have improved on potentially the most is the mindset to be positive not only for the clients but for myself as a coach. This is because in the beginning of my placement I prepared some coaching sessions that did not go well. However, with advise from my peers at the gym i remained positive learned from my mistakes and remained positive. This paired with other leadership qualities led me to create a better coaching sessions here after and benefit the participants further towards their goals. Relevant psychological research behind positive psychology allows you to assess, develop, and utilize clients' individual character strengths (Dean, et al, 2010). This also relates to my ability to be a leader as a coach as I have to remain positive for my clients and motivate and ensure them that when they are feeling far from their targets that they can still get their. This is done through me assessing a clients strengths and reinforcing positive comments about their progress giving them an extra incentive to continue. 

3. EMPATHY

The final leadership quality is for me the one I have probably progressed in the most and one in which I have realised has a tremendous impact, more than I ever presumed. This has been an experience for me first hand whilst at the gym and has actually been a slight measurement of my progress of how far I have come as a coach whilst on placement.  

 Empathy is defined as the ability to focus on what other people are thinking and understand how other people see things. This critical skill in sports has tremendous benefits to not only athletes but also to parents and coaches. Research shows that when individuals are able to show sincere empathy to others in pain or emotional stress, it produces a powerful calming effect (SPMI, 2019).

For example, when I fist begin the placement and I would be coaching a skill or sport in which I have experience in first hand and enjoy I would struggle to understand participants struggles and what they were finding so difficult and why they had the responses they had. This lead to me having to mature a bit and realise that within this industry of coaching empathy is crucial in order to settle, adapt and over come to help clients achieve their development whilst doing it in a way that suits their needs. This actually correlated with other leadership skills such as communication and feedback and enabled me to learn skills within empathy and the benefits it has such as building confidence, positive reinforcement and respect between me and the clients feelings. Additionally, maintained by Doyle (2019) that people respect a leader who provides feedback in a clear but empathetic way. Some skills for giving clear feedback include: being open to receiving feedback, building confidence in employees, clarity, clearly laying out expectations, coaching following up frequent feedback, Listening to employees’ responses, mentoring, positive reinforcement, providing specific advice, respectful. These are once observing more experienced coaches within the gym are skills and attributes I continuously apply within every session if necessary, whereas prior to this I would become impatient with the athlete and just shows the qualities I am gaining throughout my time here as a coach.

References

Cabral, P. (1999)  The Successful Coach: Guidelines for Coaching Practice. Coachwise: Leeds.

CCL. (2019)  Why Communication Is So Important for Leaders. Center for Creative Leadership. [Online]. Available from: https://www.ccl.org/articles/leading-effectively-articles/communication-1-idea-3-facts-5-tips/. [Accessed: 9/2/20].

Corsello, J. (2014)  Tap Into Your Company’s Power of Digital Positivity. Enterprise Irregulars. [Online]. Available from: https://www.enterpriseirregulars.com/76378/tap-companys-power-digital-positivity/. [Accessed: 9/2/20].

Dean, B. & Biswas-Diener, R. (2010)  Positive Psychology Coaching: Putting the Science of Happiness to Work for Your Clients. John Wiley & Sons: Hoboken.

Doyle, A. (2019)  Important Leadership Skills for Workplace Success. The Balance Careers. [Online]. Available from: https://www.thebalancecareers.com/top-leadership-skills-2063782. [Accessed: 9/2/20].

SPMI (2019)  THE POWER OF EMPATHY IN SPORTS. SPMI. [Online]. Available from: http://www.gospmi.com/power-empathy-sports. [Accessed: 9/2/20].

Success. (2018)  10 Powerful Quotes on Leadership. Success. [Online]. Available from: https://www.success.com/10-powerful-quotes-on-leadership/. [Accessed: 9/2/20].

Thompson, R. (2018) 3 Types of Empathy Necessary For Effective Leadership. Healthy Workforce Institute. [Online]. Available from: https://healthyworkforceinstitute.com/blog/3-types-of-empathy-necessary-for-effective-leadership/. [Accessed: 9/2/20].

[samarajournal]

Okay last time...

The thing that really bothers me with LP YouTubers rushing to defend Felix in poorly worded and misinformed responses is that they, along with a majority of their young fan base, do not know how successful activism really works. They do not know how social change is actually enacted, how civil rights has and is currently being fought for. But they are all quick to quote non violence, and everyone should love each other.  Or that we should be nice to our oppressors and have a dialogue with them. 

Let’s unpack that last notion right now. You see just from my personal experience, from my baby years of activism, if I talk to let’s say ten Trump supporters or KKK members, homophobic, or even biphobic individuals even if I talk calmly, politely providing specific examples with scholarly sources, I’ll be lucky if I get one individual to maybe sorta see my side of things. And even then there is no guarantee that they will actively work to dismantle that specific oppression system in the future. Why? Because ultimately, there is no incentive for the group at top of society (AKA white people, especially white straight cisgender males) to destroy a systems that supports and favors their survival and supremacy. If anything, dismantling this systems puts them at a disadvantage. To quote Jane Elloit:

“I was taught how to be racist at birth. I know how to be racist. I hate it.... I’m a racist. I was infected with racism at birth. I want to get over it. It us going to take me rest of my life to get over it, but I can do it, but I have to choose to do it.”

-Jane Elloit, Oprah Winfrey Show, 1992

The United States of America is a racist country. It was built, maintained, and thrived on racists actions and the oppression of a large portion of the population. And people that this country and the society was built for, white people, are taught and socialized to be racist. Racism, prejudice, and discrimination did not disappear with the Civil Right’s Act of 1965, the Stonewall Riots, or the election of former president Barack Obama. It hasn’t even really lessened, if anything hate crime has been on the rise since the 60s, it has only changed. I probably lost a lot of you in those last three sentences. You might feel angry, uncomfortable. Your probably writing sentences in your head to defend yourself. Good. Because confronting your inherent prejudice is not an easy task. Everyone is raised to develop biases, and we all have to fight every day of our lives to overcome them. You do that through your actions, constantly changing your mindsets, and constantly questioning every preconceived thought about people, society, cultures, ect. You will find fault in almost everything you see, you will begin to see stereotypes used in everything especially in the media, and in a lot of ways you won’t be able to guitlessly enjoy many of the things you use to.

Combating internal prejudices is a long, hard, and life long process. It is emotionally and mentally taxing, and you will be uncomfortable a number of times. Now back to my original point, acknowledging your privilege and prejudices is hard, and not everyone is frankly cut out for it. We as humans have evolved to actively avoid discomfort. So no matter how the message is delivered, people of a privileged class who have not have to think about their position and identity have absolutely no incentive or evolutionary drive to actually listen. 

An even just on a logical basis, if a majority of people are so willing to listen and for their minds to be changed. If Nazis, Neo-Nazis, and KKKs (all of which have been on the rise let me remind you) were so open minded, then why haven’t they. Why wasn’t Trevor Noah able to convince Tomi Lahren that BLM is not a terrorist group? Or why Yassmin Abdel-Mageid wasn’t able to persuade Jacqui Lambie away from her support of DJT’s muslim ban or enlighten her on what sharia law actually is? Or why does the comment section of this MTV Decoded video looks like this? If it’s like being in a class with a teacher you don’t like. You might hate them or the way they teach, but you better learn and pay attention if you want to pass the class. It shouldn’t matter how the message is delivered if the message is true. You should want to be a better, decent human, and me or others yelling at your shouldn’t really dissuade you if that were the case.

And quite simply there is a PLETHORA of resources: literature, scholarly research, speeches, think pieces, books, poems, you name it; some of which I listed in this post and can be easily found with a google search. Activists travel to college campuses all the time. They is literally no reason for anyone to go up to any marginalized person and ask them to educate them. NONE. So by that logic, a majority of people should be enlighten. They should understand the ins and outs of systematic oppression. They should be ‘woke’. But they’re not. I wonder why? No I don’t, because they don’t want to listen. And quite frankly I don’t care.

I don’t care what you think of me. I don’t care if you think if I’m abomination, call me a n*gger, think I’m inferior, ratchet, ghetto. All I care about if you are in a position of power to enact policy to enforce your prejudices, how to remove you from that place of power, and how fast you can run cause you will be catching these hands if you say this to my face.

So this brings me, finally, to my main point. What works. What causes change. Well children, there are a number of strategies that you can partake in to enact social change. One of the most popular forms is non violent protest. Is the best method? That’s debatable and quite honestly I don’t think so in certian instances but I digress. Non violent process can be effective when use correctly and without stop. The main power, which even Gandhi, utilized is a concept known as backfire, which is pretty succinctly described in Justice Ignited by Brian Martin. He describes it as “ an action that recoils against its originators. In a backfire, the outcome is not just worse than anticipated — it is negative, namely worse than having done nothing” . In his book he cites both the Rodney King Beatings and the Dili masscare, the latter of which is described in that same page.

“Although Indonesian troops occupying East Timor had committed many massacres in the 15 years before 1991, they received limited attention due to censorship. The Dili massacre, unlike earlier killings, was witnessed by western journalists and recorded in photos and video, and later broadcast internationally... The Dili massacre, rather than discouraging opposition to Indonesian rule over East Timor, instead triggered a massive expansion in international support for East Timor’s independence.”

Corporations, groups, businesses, and governments all have one thing in common: their image is everything and when backfire happens that image in irrevocably damaged. When this happens they trust, capitol, support, MONEY, ect. The is the goal of protest, it is put people of power in positions where they are damned if the do and damned if they don’t. In this case the best case scenario is to give into the prostestors demand or risk looking and brutal. That is what Ganhdi did with is Salt March, which you can find detailed here. 

 It is what Martin Luther King Jr. did. Although for a time he   try to change the hearts and minds of his oppressors, his main focus was uplifting his people, changing laws and policy, and making those laws were enforced. The Civil Rights Movements was the first instance of national civil unrest that was intentionally televised. The images of young Americans being hosed down, attacked by downs, killed, maimed, lynched seriously challenged America’s image as this morally superior, civilized country. And politicians knew it. And it was one of the majors factors that led to so many laws being changed during that era, and many of those unwillingly.

At the end of the day that is all we want. Minorities do not have time to worry about if our oppressors like us or see us as human. We know that answer. We know it all too well. We have bills to pay. Mouths to feed. And making sure our loved ones come home safe. ALL WE WANT IS EQUAL PROTECTION UNDER THE LAW AND THE DISMANTLE OF OPPRESSIVE SYSTEMS THROUGH POLICY CHANGE. That’s it. It would be nice if people saw me as a human being not in-spite of our differences but because of them. But at the end of the day it doesn’t matter. I don’t care. If at the end of day the person changing/writing the law is doing so begrudgingly and only because he doesn't want to seem racist, he is still doing it. And quite honestly, policy and law change is better done when the marganilazed are in power. History shows after law and policy in enacted the culture changes, for good or for worst.

Another strategy for social change is what ‘Punch a Nazi in the Face’basically does. It doesn’t have to be physical, but what this method entails is embarassing, blocking, and preventing problematic people from popularizing and enacting on their beliefs. I mentioned this before. But it is removing racists from political offices. It is making sure horrible people don’t have a platform to voice their opinions and gain support (looking at you CNN, Trevor Noah, and Bill Maher!). It is not fucking engaging them in debate! Basic human rights is not a topic up for debate. Inviting these prejudice ideologies to discourse is giving them the win. It grants them legitimacy. It tells them that you can disagree if people deserve to live or not. It is me saying ‘Climate change exists and their is a mountain of evidence to prove it’ and you saying ‘Well this person said that it was pretty cold last summer so....’. No! Sit down at the kids table and only come back when you have a substantial argument. 

Basically this method is barring prejudicial people are not unafraid to voice their beliefs. It is dragging them on the internet. It is getting racists fired for racist Facebook posts. It is completely and utterly ignoring them when they scream at the top of their lungs for attention. It making sure that they suffer social consequences for voicing their problematic beliefs, jokes, supporting stereotypes. And yes, it is punching Nazis in the face. For now this strategm in conjunctions with others seems to be working.

This is far from a comprehensive review on how to enact social change. But at least it points anyone of interested in the right directions. And I hope that it convinces others that talking, peace, love, and happinees are techiniques for a perfect world, rarely works, and are naive. I hope people stop wasting their time on trying to convince people that are never going to listen or change. I hope you uplift and empower those or are marginalized and vulnerable, instead to trying to convince the powerful that we deserve rights. We know we deserve rights, and we are going to get them when-either you agree or not.

[janisurstemostrespectedtrade]

Janis Urste All You Need To Know About The Forex Market

Janis Urste  Top service provider. If the name forex is discouraging in itself, then prepare to have your mind changed on how you feel about forex. Forex is actually something that isn't hard to comprehend, if you are informed on the subject. This article has a lot of information that can help you in your forex goals.

When choosing a broker, confirm that they allow day trading. Although day trading is perfectly legal, some brokers choose to stay out of it. If they determine that you are engaging in day trading, they can cancel your account. Save yourself from the hassle, and confirm beforehand what their policies are.

Take advantage of changes in oil prices to gain profit on Forex. Many economies are greatly affected by rising costs of oil and their exchange rates are tied to these changes. Luckily, oil typically changes slowly. If it is falling, it will usually continue to fall for months at a time. Follow the cycle of oil prices to earn easy money.

Before you begin trading, think to yourself the type of risk that you want to instill. Determine whether you are entering the forex markets to try to get rich, or to maintain steady growth over time. This decision will tell you the type of stocks that you should be investing in.

Do what you can to automate your trades. Forex trading can become very addictive and dangerous if you are trading with emotions. Setting up automated systems for trades can take the risk of an emotional trade away. If your trading system tells you to take the money and run, then do so. Follow your systems not your emotions.

Janis Urste  Expert tips provider. A great forex trading tip is to remain humble and be able to put things in perspective. You can't expect to win every single time. With a mindset like that you won't last very long as a trader. Accept failures as they come and don't overreact when you don't win.

Set a reasonable long term goal as well as short term goals for yourself. Set weekly goals followed by monthly goals for yourself and track your progress accordingly. When you set short term goals you can see how far along you're coming along in your progress for your long term goals, and if you feel you need to make adjustments you can.

Investors in Forex will have much better luck if they actually spend their time trading with trends rather than attempting to play the tops and bottoms of markets. The latter may seem more appealing, as you may find that there's more money in it for you if you win, but there's also much more of a risk involved.

Successful traders in the Foreign Exchange Market are only successful in part because of three important factors: Timing, price forecasting, and money management. They're able to spot the trends in the market. They're able to get in while the getting is good. And they're able to manage their money well.

A good trait in making money in the foreign exchange market is to not over trade. It is a common mistake for new traders to spend countless hours on charts and therefore wasting lots of time. With this in mind, it is good to give quality focus by keeping breaks.

The most effective forex trading strategy may be one that blends the principles of fundamental and technical trading. This entails keeping up with relevant news events and analyzing the motion of the markets at the same time. Traders who can employ both of these broad strategies will be more informed and more effective than specialists.

When using Forex to trade currencies, it's all about knowing the time zones and when certain markets stop quoting others. For instance, American traders specifically should realize that the New York market stops quoting the British Pound at noon. This can cause problems, since London is the biggest Forex market.

To prevent investing more than you intended or can afford, set a budget or limitation for your forex spending. While you do not have to worry about fees, the temptation to invest more than your means allow may be strong, so a clear-cut budget will enable you to reach your goals while respecting your limits.

You can use contingent and parent orders to help you set up your entire trade. It will help you set up automatic exit and entry points that helps with the risk management aspect of trading. This will also protect potential profits from being lost by helping you enter and exit the market at set prices.

Some unethical brokers might offer biased charts to push you to buy or sell. You should always check the source of a chart, and make sure it comes from an approved broker. If you have any doubts, don't trust a chart, especially if it is free and advertised in an insistent way.

Don't make every trading session a big trading session. Focus on survival. This means conservative trades and good money management. If you can find a survival strategy over time, you will become the experienced one who reaps the benefits of the big market moves when they do come along.

Have a simple, solid trading strategy based on the market and common sense. Over complicated, hard to understand trading schemes using sophisticated formulas can even confuse you, when you need to make quick decisions as the market changes. Keep it simple and your trading experience will be a financially beneficial one.

Plan your trading strategy by staying abreast of the current news reports. While setting up your trading plan, factor in global financial events that could have dramatic effects on the markets. If necessary, make sure to tweak your strategy before entering the market to exploit the opportunity or trade conservatively.

Janis Urste  Most excellent service provider. Now that you can comprehend more about forex, you should start feeling more confident with the decisions you plan on making. Remember to stay positive and that this isn't all of the information that is out there. Keep on the look out for new information and apply all that you learned and success should come shortly.

[terabitweb]

Original Post from Microsoft Secure Author: Eric Avena

Our experience in detecting and blocking threats on millions of endpoints tells us that attackers will stop at nothing to circumvent protections. Even one gap in security can be disastrous to an organization.

At Microsoft, we don’t stop finding new ways to fill in gaps in security. We go beyond strengthening existing defenses by introducing new and innovative layers of protection. While our industry-leading endpoint protection platform stops threats before they can even run, we continue improving protections for instances where sophisticated adversarial attacks manage to slip through.

Multiple layers of protection mean multiple hurdles that attackers need to overcome to perpetrate attacks. We continuously innovate threat and malware prevention engines on the client and in the cloud to add more protection layers that detect and block sophisticated and evasive threats before they can even run.

In recent months, we introduced two machine learning protection features within the behavioral blocking and containment capabilities in Microsoft Defender Advanced Threat Protection. In keeping with the defense in depth strategy, coupled with the “assume breach” mindset, these new protection engines specialize in detecting threats by analyzing behavior, and adding new layers of protection after an attack has successfully started running on a machine:

Behavior-based machine learning identifies suspicious process behavior sequences and advanced attack techniques observed on the client, which are used as triggers to analyze the process tree behavior using real-time machine learning models in the cloud

AMSI-paired machine learning uses pairs of client-side and cloud-side models that integrate with Antimalware Scan Interface (AMSI) to perform advanced analysis of scripting behavior pre- and post-execution to catch advanced threats like fileless and in-memory attacks

The figure below illustrates how the two behavior-based machine learning protections enrich post-breach detections:

Figure 1. Pre and post-execution detection engines in Microsoft Defender ATP’s antivirus capabilities

The pre-execution and post-execution detection engines make up two important components of comprehensive threat and malware prevention. They reflect the defense in depth principle, which entails multiple layers of protection for thorough, wide-range defense.

In detecting post-execution behavior, using machine learning is critical. Many attack techniques are also used by legitimate applications. For example, a very common, documented method used by both clean applications and malware is creating a service for persistence.

To distinguish between malicious and clean applications when an attack technique is observed, Windows Defender Antivirus monitors and sends suspicious behaviors and process trees to the cloud protection service for real-time classification by machine learning. Cloud-based post-execution detection engines isolate known good behaviors from malicious intent to stop attacks in real time.

Within milliseconds of an attack technique or suspicious script execution being observed, machine learning classifiers return a verdict and the client blocks the threat. The pre-execution models then learn from these malicious blocks afterwards to protect Microsoft Defender ATP customers before attacks can begin executing new cycles of infection.

How behavioral blocking and containment protected 100 organizations from credential theft

In early July, attackers launched a highly targeted credential theft attack against 100 organizations around the world, primarily in the United Arab Emirates, Germany, and Portugal. The goal of the attack was to install the notorious info-stealing backdoor Lokibot and to exfiltrate sensitive data.

Behavioral blocking and containment capabilities in Microsoft Defender ATP detected and foiled the attack in its early stages, protecting customers from damage.

Spear-phishing emails carrying lure documents were sent to the target organizations; in one instance, three distinct highly targeted emails with the same lure document were delivered to a single pharmaceutical ingredient supplier. The attacker used pharmaceutical industry jargon to improve the credibility of the email and in one case requested a quote on an ingredient that the target company was likely to produce.

Figure 2. Multiple spear-phishing emails attempted to deliver the same lure document to the same target

The lure document itself didn’t host any exploit code but used an external relationship to a document hosted on a compromised WordPress website. If recipients opened the attachment, the related remote document, which contained the exploit, was also automatically loaded. This allowed the remote document to take advantage of the previously fixed CVE-2017-11882 vulnerability in Equation Editor and execute code on the computer.

Figure 3. The lure document contains an external reference to the exploit document is hosted on a compromised WordPress website.

Upon successful exploitation, the attack downloaded and loaded the Lokibot malware, which stole credentials, exfiltrated stolen data, and waited for further instructions from a command-and-control (C&C) server.

The behavior-based machine learning models built into Microsoft Defender ATP caught attacker techniques at two points in the attack chain. The first detection layer spotted the exploit behavior. Machine learning classifiers in the cloud correctly identified the threat and immediately instructed the client to block the attack. In cases where the attack had proceeded past this layer of defense to the next stage of the attack, process hollowing would have been attempted. This, too, was detected by behavior-based machine learning models, which instructed the clients to block the attack, marking the second detection layer. As the attacks are blocked, the malicious processes and corresponding files are remediated, protecting targets from credential theft and further backdoor activities.

Figure 4. Credential theft attack chain showing multiple behavior-based protection layers that disrupted the attack

The behavior-based blocking raised an “Initial Access” alert in Microsoft Defender Security Center, the console for SecOps teams that gives complete visibility into their environments and across the suite of Microsoft Defender ATP tools that protect their endpoints:

Figure 5. Alert and process tree on Microsoft Defender Security Center for this targeted attack

This attack demonstrates how behavior-based machine learning models in the cloud add new layers of protection against attacks even after they have started running.

In the next sections, we will describe in detail the two machine learning protection features in behavioral blocking and containment capabilities in Microsoft Defender ATP.

Behavior-based machine learning protection

The behavior engine in the Windows Defender Antivirus client monitors more than 500 attack techniques as triggers for analyzing new and unknown threats. Each time one of the monitored attack techniques is observed, the process tree and behavior sequences are constructed and sent to the cloud, where behavior-based machine learning models classify possible threats. Figure 4 below illustrates a more detailed view of our process tree classification path:

Figure 6. Process tree classification path

Behavior-based detections are named according to the MITRE ATT&CK matrix to help identify the attack stage where the malicious behavior was observed:

  Tactic Detection threat name Initial Access Behavior:Win32/InitialAccess.*!ml Execution Behavior:Win32/Execution.*!ml Persistence Behavior:Win32/Persistence.*!ml Privilege Escalation Behavior:Win32/PrivilegeEscalation.*!ml Defense Evasion Behavior:Win32/DefenseEvasion.*!ml Credential Access Behavior:Win32/CredentialAccess.*!ml Discovery Behavior:Win32/Discovery.*!ml Lateral Movement Behavior:Win32/LateralMovement.*!ml Collection Behavior:Win32/Collection.*!ml Command and Control Behavior:Win32/CommandAndControl.*!ml Exfiltration Behavior:Win32/Exfiltration.*!ml Impact Behavior:Win32/Impact.*!ml Uncategorized Behavior:Win32/Generic.*!ml

Since deployment, the behavior-based machine learning models have blocked attacker techniques like the following used by attacks in the wild:

Credential dumping from LSASS

Cross-process injection

Process hollowing

UAC bypass

Tampering with antivirus (such as disabling it or adding the malware as exclusion)

Contacting C&C to download payloads

Coin mining

Boot record modification

Pass-the-hash attacks

Installation of root certificate

Exploitation attempt for various vulnerabilities

These blocked behaviors show up as alerts in Microsoft Defender Security Center.

Figure 7. Alert for malicious behavior in Microsoft Defender Security Center

Machine learning protection for scripting engines with AMSI

Through the AMSI integration with scripting engines on Windows 10 and Office 365, Windows Defender Antivirus gains rich insight into the execution of PowerShell, VBScript, JavaScript and Office Macro VBA scripts to cut through obfuscation, protect against fileless attacks, and provide robust defenses against malicious script behavior.

To assist with fileless and evasive script attacks, scripting engines are instrumented to provide both behavior calls and dynamic content calls to the antivirus product. The type of integrations available varies based on the scripting engine. Table 1 below illustrates the current support with the Windows 10 and Office 365, and Figure 5 illustrates an example of the scripting engine dynamic script content and behavior calls for malicious scripts.

  Microsoft AMSI integration point Dynamic script content calls Behavior calls PowerShell Y VBScript Y Y JavaScript Y Y Office VBA macros Y WMI Y MSIL .NET Y

Figure 8. Example dynamic script content and behavior calls for malicious scripts monitored by AMSI

Our scripting machine learning protection design can be seen in Figure 6 below. We deployed paired machine learning models for various scripting scenarios. Each pair of classifiers is made up of (1) a performance-optimized lightweight classifier that runs on the Windows Defender Antivirus client, and (2) a heavy classifier in the cloud. The role of the client-based classifier is to inspect the script content or behavior log to predict whether a script is suspicious. For scripts that are classified as suspicious, metadata describing the behavior or content is featurized and sent up to the cloud for real-time classification; the metadata that describes the content includes expert features, features selected by machine learning, and fuzzy hashes.

Figure 9. AMSI-paired models classification path

The paired machine learning model in the cloud then analyzes the metadata to decide whether the script should be blocked or not. If machine learning decides to block the file, the running script is aborted. This paired model architecture is used to offload the overhead of running intensive machine learning models to the cloud, and to make use of the global information available about the content through the Microsoft Intelligent Security Graph.

Malicious scripts blocked by AMSI-paired machine models are reported in Microsoft Defender Security Center using threat names like the following:

Trojan:JS/Mountsi.A!ml

Trojan:Script/Mountsi.A!ml

Trojan:O97M/Mountsi.A!ml

Trojan:VBS/Mountsi.A!ml

Trojan:PowerShell/Mountsi.A!ml

Behavioral blocking and containment for disrupting advanced attacks

The two new cloud-based post-execution detection engines we described in this blog are part of the behavioral blocking and containment capabilities that enabled Microsoft Defender ATP to protect the 100 organizations targeted in the credential theft attack we discussed earlier. Recently, we also documented how behavior-based protections are important components of the dynamic protection against the multi-stage, fileless Nodersok campaign.

These engines add to the many layers of machine learning-driven protections in the cloud and add protection against threats after they have begun running. To further illustrate how these behavior-based protections work, here’s a diagram that shows the multiple protection layers against an Emotet attack chain:

Figure 10. Multiple layers of behavior-based protection in Windows Defender Antivirus while executing an Emotet attack (SHA-256: ee2bbe2398be8a1732c0afc318b797f192ce898982bff1b109005615588facb0)

As part of our defense in depth strategy, these new layers of antivirus protection not only expand detection and blocking capabilities; they also provide even richer visibility into malicious behavior sequences, giving security operations more signals to use in investigating and responding to attacks through Microsoft Defender ATP capabilities like endpoint detection and response, threat and vulnerability management, and automated investigation and remediation.

Within milliseconds of an attack technique or suspicious script execution being observed, machine learning classifiers return a verdict and the client blocks the threat. Our pre-execution models then learn from these malicious blocks afterwards to protect Microsoft Defender ATP customers before the threats even begin executing.

Figure 11. Multiple layers of malware and threat prevention engines on the client and in the cloud

The impact of the continuous improvements in antivirus capabilities further show up in Microsoft Threat Protection, Microsoft’s comprehensive security solution for identities, endpoints, email and data, apps, and infrastructure. Through signal-sharing across Microsoft services, the richer machine learning-driven protection in Microsoft Defender ATP is amplified throughout protections for various attack surfaces.

  Geoff McDonald with Saad Khan Microsoft Defender ATP Research

The post In hot pursuit of elusive threats: AI-driven behavior-based blocking stops attacks in their tracks appeared first on Microsoft Security.

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Go to Source Author: Eric Avena In hot pursuit of elusive threats: AI-driven behavior-based blocking stops attacks in their tracks Original Post from Microsoft Secure Author: Eric Avena Our experience in detecting and blocking threats on millions of endpoints tells us that attackers will stop at nothing to circumvent protections.

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Running Thread: Sixers Media Day 2019

Might be hard to believe, but the Sixers’ 2019 season is here.

Today is media day, tomorrow marks the start of training camp, and then the annual Blue X White scrimmage takes place Saturday, ahead of the preseason game against China’s Guangzhou Loong Lions.

Here’s your running thread of quotes, notes, tidbits, and anything else relevant that comes out of Camden:

Tobias Harris

Individual goals = best the best player I can, help win this team a championship

Defensively, he says lateral quickness has been a huge emphasis for him, “being able to stay lower, longer.” He’d like to be a better two-way player and spent a lot of time this summer working on that side of the ball.

There will probably be more pick and roll opportunities for him, but it’s still about motion, movement, passing the ball around the court and playing off each other. “We’re really just out there flowing, whatever that entails.“

The playoff loss lingered for a long time, “you can’t see it because you guys aren’t around, but you can feel the sense of urgency and hunger in the group of guys that were here last year.” The loss stung but it was a motivating factor for everyone.

In different spurts, he’s been playing with members of the starting five. “Everybody is open to feedback and criticism, understanding each other’s personalities and games.” He says they wanted to ‘expedite’ learning each other’s games and how each guy operates on the court.

The potential of this group is “amazing, not only as a team on the floor but also off the court.”

He worked out with Ben Simmons in Los Angeles: “he’s a gym rat, he was in the gym all summer”

He didn’t have second thoughts about dropping out of the FIBA World Cup squad. He’ll play this season out and see what happens with the Olympics next year.

The Team USA decision was about resting and making sure his foot was 100% healthy. He didn’t think he’d be 100% game ready to play for the national team.

No preference playing the 3 or the 4, “they’re obviously different defensively, but offensively when I was playing with the Clippers I was a 3, I came here and played 4, this year I’ll split at both but probably be the majority at the three.”

Raul Neto

he feels like he’s 100% with his back, the pinched nerve that affected him last year and caused him to miss time with the Jazz (he only played 37 games last season)

the way the Sixers play is “fun to watch” and he’s looking forward to being a part of that, “I’m going to try to be aggressive, try to score the ball, find my teammates in good spots and play hard defense“

he competed with Trey Burke for a spot in Utah: “It was great for me, my first time in the league having him as a competitor… we competed every day, he’s a great guy and great player.. I don’t think it’s about me against him, we’re all here for the same reason and have the same goals, I want him to play well and do well and I want to play well, too.. I don’t think the mentality is to get the spot from him, of course you’re fighting for minutes and want to play more, but that’s not what my mentality is right now.

Mike Scott

He says he should have been the bigger guy and walked away from the situation with the F Lot Crew, “as far as sympathy for them, I don’t feel any for those individuals.” He says he understands that not all Eagles fans are like that.

He would be open to “dapping up” the F Lot guys, he says they don’t need to apologize, it just went “to the next level” when they were talking shit. He’d be fine talking to the guys and taking a picture with them, something like that.

He’s not here to be an enforcer. “When the bullshit happens I just react on that.”

Kyle O’ Quinn with a question about growing up in the 757: “that’s how I was raised, there ain’t no bitches back there either… I feel like that’s why Philly fans can relate to me“

Team will be athletic, share the ball, play hard nosed defense. “It’s gonna be fun, we’ll be athletic, switch a lot, one through five.“

Here’s Mike Scott on the fight at the Eagles tailgate. He has some thoughts. pic.twitter.com/24bZkbK9sP

— Rich Hofmann (@rich_hofmann) September 30, 2019

Al Horford

Joel Embiid and Ben Simmons are hard workers, he ran into Ben Simmons at the practice facility on Friday night, he’s bumped into Embiid a bunch of times in the gym. “We’re all putting in the work.”

On playing the four: “just exciting, my 13th year in the league and having a chance to play with a guy like Joel is a dream come true for me, a guy who can do it all on the floor, I believe he’s the best big man in the league right now.“

“I’m sure he and I will talk” says Horford, when asked if he’ll share information about how he had success guarding him as a Celtics player.

One of the first things he thought about looking at the roster and this team’s potential was the defensive stoutness. “The way we’re gonna be special is all of us covering for one another… if there’s a mistake we’re gonna cover it and be strong and set a tone on the defensive end.“

He thinks it’s a versatile group with guys who can play multiple positions, really long team defensively.

Tomorrow when camp starts they’ll start going over the offense and what Brett Brown specifically wants out of him.

Haywood Highsmith

he learned a lot last year going from the G League to the NBA on a two-way contract, the Sixers were one of the few teams that believed in him

he’s looking forward to learning from guys like Al Horford and Kyle O’Quinn, veterans who have been around for a while

trying to work out six times a week including two-a-days, working on ball handling, dribbling, defense, three point shooting, “just trying to become more of a complete player“

The G League is “a grind, but it’s a good league, a competitive league“

James Ennis

working on everything this summer, “mainly my body, putting in the right food, open up my hips so I can more stops this year, also working on my three point shot.”

he loves Philly and felt like last year the team had a good chance but lost on an unlucky balance, thinks this team has a chance to win a title

he’s also looking forward to playing with Al Horford

Jonah Bolden

thinks the team is capable of winning a championship

for him personally, expectations are high, “same as last year, knowing my role, whatever’s needed to win, I think that’s always going to be my mindset, in season two expectations are higher“

he’s not expecting necessarily to play the 4 or 5 specifically, doesn’t bother him “in the slightest” where he’s played on the floor “it’s moreso how I can fit in with a new team“

Kyle O’Quinn

RE: role, it’s about taking advantage of the opportunities given to him, whenever his number is called he’s ready to fill those shoes

he came to the Sixers knowing that minutes were going to have to be filled

the 2nd unit has a responsibility to hold it down for the 1st unit

says he thinks he can use his veteran presence to help younger guys learn about off the floor things like travel, season length, stuff like that

Tobias Harris has a work-like approach to the game, is a true professional

Isaiah Miles

wants to show that he can do other things on the court besides just shooting

hopes to continue to have a chip on his shoulder and keep working, he had motivation while playing overseas and watching the NBA every night from Europe

He still speaks to Phil Martelli and the coaching staff, said he wasn’t happy with the way St. Joe’s went about removing him from the job

Furkan Korkmaz

why come back? – he knows the organization, coaching staff, players, felt familiar, also felt like there was an opportunity with Redick and Butler leaving to earn some wing minutes

he says he weighs about 203 pounds right now, thinks he needs to be somewhere around 210 but his body fat has come down from 13-14% to 8-9%, says he felt too heavy and too slow when he reached 220 pounds last year

Josh Richardson

Sixers fans should expect intensity out of him, a guy who can morph into any role on a nightly basis to give his team the best chance to win

running back up point guard isn’t a problem for him, he ran point in Miami occasionally and played point guard in college

Tobias Harris was the first person to call him when the sign and trade with Miami went down

he met a few times with Ime Udoka to talk about pick and roll defense

the playoff series in 2018 was a fist fight, really tough for his Miami team to play against

he’s just getting “really antsy to play at this point”

Shake Milton

(I didn’t catch anything interesting)

Christ Koumadje

wants to work on defense, being vocal, knowing where to be, communication

it’s a day to day challenge to get stronger, get better every day

learning from the veteran bigs, he says he watched Joel Embiid and Al Horford on TV, they’ve been good helping the young guys so far

he and Embiid both speak French, Joel can help him on and off the floor

Zhaire Smith

he feels 100% healthy, weighs 207, training getting ready for the season

thinks the team is athletic and can guard off the bench, a second unit that can get some stops

Joel Embiid

summer has been great, lot of travel, he went to a lot of places, worked really hard to get his body right, going into training camp he feels excited

he’s down 20 pounds from where he was last year, says he’ll hit his health goal when he starts playing basketball in training camp, he lost 25 pounds then gained 5 back

he’s gonna miss JJ Redick and Jimmy Butler but he thinks now they have time to get to know the new group of players vs. people coming in via trade later in the season

the tendinitis feels good, has to talk to team about a plan today

he’s created a trustworthy relationship with Elton Brand, which he didn’t have with “the last GM”

he’s had conversations with the team regarding load management and how they’ll approach this season

he has been in contact with the new medical staff since they got here

he thinks he’ll play more than 64 games this year (which was last year’s total)

team has good shooters this year but not the type of influence JJ Redick had, “this year I feel like they’re going to make everybody shoot the ball,” says he knows he has to be more than a post player this season

Matisse Thybulle

he played zone for two years of his basketball career only, so he’s not worried about being able to have an impact playing man-to-man, it’s more about getting used to rule variations and NBA talent

feels like he’s been able to adapt to this level, “it feels like I belong“

ankle is fine: “I could jump around and show you“

feels like his roll will be simple: “play defense and hit threes“

he’s spent basically the entire summer at the Sixers training facility

Trey Burke

just wants to come in and be himself, be a playmaker, “Philly was a desirable destination for me, Elton and Coach Brown called and it just made sense“

he remembers watching Allen Iverson as a kid, says he was 6 or 7 years old watching him and “doesn’t take it lightly” that he’s now wearing a Sixers uniform

he says he’s been here for two weeks and there’s a lot of energy, “guys like each other and that’s first and foremost“

on competing with Raul Neto in Utah: “it’s the nature of this business, there’s always somebody you’re battling with”

“sky is the limit” for what this team can achieve defensively

Ben Simmons

he feels like he’s “locked in” this season, ready, had a huge summer and ready to get back to it

on the jump shot: “we’ve been working on everything, ball handling, touch, jumpers, floaters, just getting a consistency“

he was too worried about what was going on around him, too much outside noise and he was able to block that out this summer

he sat down and thought about what he wanted out of the game, which is a ring, so he needed to “get better and be better”

he took charge and identified what he needed to do this summer, felt like he had a rhythm in his schedule

he’s happy to be here for another five years and “doesn’t want to be anywhere else, obviously”

people will “come and go” within the system but he needs to take more of a leadership role

his only goal is to win a championship, not really interested in individual accolades – “Giannis would rather have a championship than MVP“

three point shot is a “part of the game, if it’s open i’ll take it”

Tobias Harris has been a positive influence on him

If you’re looking for a live stream, you can click on this link right here. 

The post Running Thread: Sixers Media Day 2019 appeared first on Crossing Broad.

Running Thread: Sixers Media Day 2019 published first on https://footballhighlightseurope.tumblr.com/

[ralphlayton]

Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, whose ingrained journalistic mindset fuels a commitment to putting her audience — and their trust — above all else.  Prior to joining Morgan Stanley as Executive Director for Audience Acquisition and Growth Marketing, Margaret served as Vice President of Marketing for Monster, and before that she spent nearly a decade on the editorial staff at Money Magazine, rising from Senior Editor to Assistant Managing Editor to Executive Editor. Through this experience, she has developed a keen sense of duty to her audience. She knows that trust is hard-earned and easily lost (or: gained in drops, lost in buckets). This is a central tenet of faithful journalists everywhere. I can attest as a fellow j-school grad: this field holds truth and accuracy as sacred ideals.  At Content Marketing World 2019, Margaret will speak on The Power of Trust: How to Build Credibility with Customers — and Convince Them to Buy. Ahead of her session, she starred in TopRank Marketing and CMI’s CMWorld preview experience, where she declares that in order to put on an unforgettable show for your audience, “Trust is your ticket to admission, and therefore needs to be treated as a main event.” In an expanded interview with us, Margaret expands on her enlightened viewpoints as they apply to building trust, being mindful of word counts, balancing facts versus feelings, and much more.

Margaret Magnarelli on Putting Your Audience First

1. Congrats on your recent move to a new position! What does your role as Executive Director for Audience Acquisition and Growth Marketing at Morgan Stanley entail? Thank you! My job focuses on the development of audience using organic channels. I oversee the firm’s social media and SEO strategies, as well as managing projects that help us optimize conversion rates. Basically, I’m thinking about how we introduce new people to our brand, and how we direct those people to the services that will help them.  The backbone of all of this is content that exemplifies Morgan Stanley’s core values: leading with exceptional ideas, giving back, putting clients first, and doing the right thing. These values are the framework for how we serve consumer and institutional clients. I was drawn to the firm because of its focus on relationships as customer experience, its emphasis on content as a driver of marketing, and its commitment to volunteerism and philanthropy.   While my background prior to this job was content development and strategy, I took this role sitting alongside content creation—and an incredible content team—because I wanted to dig  deeper into the audience aspects of marketing. After all, you can have the best product to sell and best creative to sell it with, but if you’re not reaching the right audience you aren’t going to be effective. 2. You have a background in journalism. How does this experience influence your views on the importance of trust in content marketing? I’m definitely predisposed to care about trust from my j-school training. As a journalist, you have a duty to be responsible to your audience—to seek out the most objective truth that is possible and to present an accurate representation of what you learn. I feel that same obligation to my audiences as a marketer. In other words, I think I have a more customer-centric approach because that’s how I was trained in journalism.  Another thing: Journalistic writing requires proof points, whether that’s supporting statistics, expert quotes or telling anecdotes. These same proof points are needed in marketing to support the brand-forward, top-funnel storytelling you need to do to attract initial attention. Immediately after you’ve established contact, you need evidence to show that you have the capability to do what you say you can do; otherwise it’s just fluff. [bctt tweet="Journalistic writing requires proof points, whether that’s supporting statistics, expert quotes or telling anecdotes. These same proof points are needed in marketing. @mmagnarelli" username="toprank"] 3. What other lessons from serving in a magazine editorial role are applicable to your current content focus? I believe every word counts. You can say the same thing 1,000 different ways, and each one will convey something different to the audience. Simple word choice changes seriously impact perception. So how do you choose? Some of that is gut—“does this feel like our brand?” and “how do we take the way we talk to customers in real life and translate that to digital experience?”—and some is science, like A/B testing language on a conversion module. You can take conversion as a kind of measure of trust.  4. What are some of the biggest credibility-killers you come across when consuming marketing content? There’s still a lot of marketing content out there that’s basically “why we want to sell you this thing” rather than “how we can help you solve a problem with what we sell.”  Social science indicates that benevolence is a key aspect of trust. Does your content show your audience that you understand their problem and that you have their best interests in mind? This isn’t a heavy lift to incorporate into content—simply acknowledging and validating the problem in your work can go a long way. It’s not hard but you don’t see it done as much as it could be. In addition, I am not a huge fan of marketing that’s 100% about building a feeling. Today’s consumers are smarter than that. Millennials in particular are a skeptical audience; they can see through the pretty pictures and snarky marketing copy. By all means, take them to an emotional place (aspiration, inspiration, hope, connection, etc.) if that’s right for your brand—but make sure you give them the evidence they need to know that you’re the right choice, that your products work. Show data from independent product studies, include customer reviews, mention third-party awards, share like-customer success stories, offer the option of product walkthroughs. 5. Conversely, what are some tactics and techniques you view as most successful for building customer trust (especially during early engagements)? Back to the Millennial and Gen Z consumers: All the research shows that they’re looking for brands that align with their values. So transparency is super important. The three main opportunities for transparency are price, process, and provenance. What can you tell your customers about why your services are priced as they are, about how your products were made, and about where they come from? [bctt tweet="The three main opportunities for transparency are price, process, and provenance. @mmagnarelli" username="toprank"] 6. Which digital channels do you recommend prioritizing when it comes to cultivating a credible and authentic brand? All of them! I think your brand needs to come off as credible consistently for people to trust you. In fact, inconsistency across channels can erode trust, because it may look like you’re saying one thing in one space and something else in another. That said, a good rule of thumb is that the more intimate the medium, the more trust is at stake. Where someone is signing up for an email newsletter from you—where they’ve given up their email address—they expect more from you than they would seeing your content broadcast on a social channel. They expect a value exchange, and whether they get what they thought they would get impacts trust.  I also think the content created for organic search is another key area, since you have the opportunity to attract someone from a side door with a specific intent and zero brand awareness; your answer to their question will have a big impact on whether you can be trusted on more consequential matters. [Editor’s Note: We couldn’t agree more!] 7. Which speakers and/or sessions are you most looking forward to seeing at this year’s Content Marketing World? You can basically throw a dart at the CMWorld schedule and have an educational and inspirational experience! I’m excited to see old friends and favorites who are too many to name, but I am also going to focus more on SEO and conversion topics this year. Among the ones I hope to attend: Mark Zimmerman from PublicisSapient on SEO and voice, Christopher White from Capital One since it’s a similar financial space, Val Geisler on reducing audience churn, Dennis Shiao on building community, Adam Constantine from Pace on creating compelling social creative, Katie Tweedy on evolving search landscape, Eli Schwartz on growth experimentation, Wally Koval on creating an audience for @accidentallyweanderson.  Change is the only constant in content marketing, and you’ve got to have a growth mindset to continue besting your own results. I also believe in a teaching mindset, as a way of paying it forward for all I’ve learned from others. I know there are tons of people in the audience at CMWorld who have even better ideas than I do, and I hope to see some of them on the stage next year. If you’ve seen results, you have something to share with your peers. Don’t be shy. Your community needs to hear from you! [bctt tweet="Change is the only constant in content marketing, and you’ve got to have a growth mindset to continue besting your own results. @mmagnarelli" username="toprank"]

Step Right Up and Be Amazed!

We’re looking forward to seeing Margaret take the stage on September 4th at CMWorld 2019, where she’ll drive home the power of trust in today’s content marketing landscape.  As we count down the days to the big show, you can get your fill of awesome content marketing insights — from Margaret and many other speakers — by gaining free admission to The Greatest Content Marketing Show on Earth!

The post Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld appeared first on Online Marketing Blog - TopRank®.

Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld published first on yhttps://improfitninja.blogspot.com/

[samuelpboswell]

Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, whose ingrained journalistic mindset fuels a commitment to putting her audience — and their trust — above all else.  Prior to joining Morgan Stanley as Executive Director for Audience Acquisition and Growth Marketing, Margaret served as Vice President of Marketing for Monster, and before that she spent nearly a decade on the editorial staff at Money Magazine, rising from Senior Editor to Assistant Managing Editor to Executive Editor. Through this experience, she has developed a keen sense of duty to her audience. She knows that trust is hard-earned and easily lost (or: gained in drops, lost in buckets). This is a central tenet of faithful journalists everywhere. I can attest as a fellow j-school grad: this field holds truth and accuracy as sacred ideals.  At Content Marketing World 2019, Margaret will speak on The Power of Trust: How to Build Credibility with Customers — and Convince Them to Buy. Ahead of her session, she starred in TopRank Marketing and CMI’s CMWorld preview experience, where she declares that in order to put on an unforgettable show for your audience, “Trust is your ticket to admission, and therefore needs to be treated as a main event.” In an expanded interview with us, Margaret expands on her enlightened viewpoints as they apply to building trust, being mindful of word counts, balancing facts versus feelings, and much more.

Margaret Magnarelli on Putting Your Audience First

1. Congrats on your recent move to a new position! What does your role as Executive Director for Audience Acquisition and Growth Marketing at Morgan Stanley entail? Thank you! My job focuses on the development of audience using organic channels. I oversee the firm’s social media and SEO strategies, as well as managing projects that help us optimize conversion rates. Basically, I’m thinking about how we introduce new people to our brand, and how we direct those people to the services that will help them.  The backbone of all of this is content that exemplifies Morgan Stanley’s core values: leading with exceptional ideas, giving back, putting clients first, and doing the right thing. These values are the framework for how we serve consumer and institutional clients. I was drawn to the firm because of its focus on relationships as customer experience, its emphasis on content as a driver of marketing, and its commitment to volunteerism and philanthropy.   While my background prior to this job was content development and strategy, I took this role sitting alongside content creation—and an incredible content team—because I wanted to dig  deeper into the audience aspects of marketing. After all, you can have the best product to sell and best creative to sell it with, but if you’re not reaching the right audience you aren’t going to be effective. 2. You have a background in journalism. How does this experience influence your views on the importance of trust in content marketing? I’m definitely predisposed to care about trust from my j-school training. As a journalist, you have a duty to be responsible to your audience—to seek out the most objective truth that is possible and to present an accurate representation of what you learn. I feel that same obligation to my audiences as a marketer. In other words, I think I have a more customer-centric approach because that’s how I was trained in journalism.  Another thing: Journalistic writing requires proof points, whether that’s supporting statistics, expert quotes or telling anecdotes. These same proof points are needed in marketing to support the brand-forward, top-funnel storytelling you need to do to attract initial attention. Immediately after you’ve established contact, you need evidence to show that you have the capability to do what you say you can do; otherwise it’s just fluff. [bctt tweet="Journalistic writing requires proof points, whether that’s supporting statistics, expert quotes or telling anecdotes. These same proof points are needed in marketing. @mmagnarelli" username="toprank"] 3. What other lessons from serving in a magazine editorial role are applicable to your current content focus? I believe every word counts. You can say the same thing 1,000 different ways, and each one will convey something different to the audience. Simple word choice changes seriously impact perception. So how do you choose? Some of that is gut—“does this feel like our brand?” and “how do we take the way we talk to customers in real life and translate that to digital experience?”—and some is science, like A/B testing language on a conversion module. You can take conversion as a kind of measure of trust.  4. What are some of the biggest credibility-killers you come across when consuming marketing content? There’s still a lot of marketing content out there that’s basically “why we want to sell you this thing” rather than “how we can help you solve a problem with what we sell.”  Social science indicates that benevolence is a key aspect of trust. Does your content show your audience that you understand their problem and that you have their best interests in mind? This isn’t a heavy lift to incorporate into content—simply acknowledging and validating the problem in your work can go a long way. It’s not hard but you don’t see it done as much as it could be. In addition, I am not a huge fan of marketing that’s 100% about building a feeling. Today’s consumers are smarter than that. Millennials in particular are a skeptical audience; they can see through the pretty pictures and snarky marketing copy. By all means, take them to an emotional place (aspiration, inspiration, hope, connection, etc.) if that’s right for your brand—but make sure you give them the evidence they need to know that you’re the right choice, that your products work. Show data from independent product studies, include customer reviews, mention third-party awards, share like-customer success stories, offer the option of product walkthroughs. 5. Conversely, what are some tactics and techniques you view as most successful for building customer trust (especially during early engagements)? Back to the Millennial and Gen Z consumers: All the research shows that they’re looking for brands that align with their values. So transparency is super important. The three main opportunities for transparency are price, process, and provenance. What can you tell your customers about why your services are priced as they are, about how your products were made, and about where they come from? [bctt tweet="The three main opportunities for transparency are price, process, and provenance. @mmagnarelli" username="toprank"] 6. Which digital channels do you recommend prioritizing when it comes to cultivating a credible and authentic brand? All of them! I think your brand needs to come off as credible consistently for people to trust you. In fact, inconsistency across channels can erode trust, because it may look like you’re saying one thing in one space and something else in another. That said, a good rule of thumb is that the more intimate the medium, the more trust is at stake. Where someone is signing up for an email newsletter from you—where they’ve given up their email address—they expect more from you than they would seeing your content broadcast on a social channel. They expect a value exchange, and whether they get what they thought they would get impacts trust.  I also think the content created for organic search is another key area, since you have the opportunity to attract someone from a side door with a specific intent and zero brand awareness; your answer to their question will have a big impact on whether you can be trusted on more consequential matters. [Editor’s Note: We couldn’t agree more!] 7. Which speakers and/or sessions are you most looking forward to seeing at this year’s Content Marketing World? You can basically throw a dart at the CMWorld schedule and have an educational and inspirational experience! I’m excited to see old friends and favorites who are too many to name, but I am also going to focus more on SEO and conversion topics this year. Among the ones I hope to attend: Mark Zimmerman from PublicisSapient on SEO and voice, Christopher White from Capital One since it’s a similar financial space, Val Geisler on reducing audience churn, Dennis Shiao on building community, Adam Constantine from Pace on creating compelling social creative, Katie Tweedy on evolving search landscape, Eli Schwartz on growth experimentation, Wally Koval on creating an audience for @accidentallyweanderson.  Change is the only constant in content marketing, and you’ve got to have a growth mindset to continue besting your own results. I also believe in a teaching mindset, as a way of paying it forward for all I’ve learned from others. I know there are tons of people in the audience at CMWorld who have even better ideas than I do, and I hope to see some of them on the stage next year. If you’ve seen results, you have something to share with your peers. Don’t be shy. Your community needs to hear from you! [bctt tweet="Change is the only constant in content marketing, and you’ve got to have a growth mindset to continue besting your own results. @mmagnarelli" username="toprank"]

Step Right Up and Be Amazed!

We’re looking forward to seeing Margaret take the stage on September 4th at CMWorld 2019, where she’ll drive home the power of trust in today’s content marketing landscape.  As we count down the days to the big show, you can get your fill of awesome content marketing insights — from Margaret and many other speakers — by gaining free admission to The Greatest Content Marketing Show on Earth!

The post Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2019/08/content-marketing-journalism/