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archeyesmagazine · 4 years

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Completed in 1997, Villa VPRO was the first realized project by MVRDV architecture firm. The proposal departs from traditional cellular office environments by inviting occupants to transition seamlessly from one floor to the next through an undulating and stepped concrete landscape. MVRDV’s revolutionary approach was informed by an ambitious brief and employees’ desire for the perfect work environment.

Villa VPRO Technical Information

Architects: MVRDV

Team: Winy Maas, Jacob van Rijs and Nathalie de Vries with Stefan Witteman,Alex Brouwer, Joost Glissenaar, Arjan Mulder, Eline Strijkers, Willem Timmer, Jaap van Dijk, Fokke Moerel, Joost Kok

Location: Mediapark, Hilversum, The Netherlands

Client: PRO Broadcasting Corporation

Material: Concrete

Type: Commercial, Offices, studios,

Area: 10,500 m2

Budget: €10 Million

Project Year: 1995-1997

Photographs: © Rob ‘t Hart

– MVRDV architects

Villa VPRO Headquarters Photographs

Text by the Architects

In 1997, the VPRO moved from its former premises, a group of 13 villas, to the new ‘Villa VPRO’. Over the years the villas had played a vital role in establishing the VPRO’s identity. The staff, who had previously worked in en-suite rooms, attics, sun lounges, and on first floors, were tasked with adapting to a ‘real’ office environment.

The question that became central to the design of Villa VPRO was whether the informal and flexible use of the old villas, which undeniably influenced the programs that were made in them, could be translated into a modern office designed for maximum efficiency. In other words, would ‘informality’ be able to survive the increase in scale? Was there any point in retaining the villa as a metaphor?

The VPRO headquarter – the so-called Villa VPRO – can be described using terms such as compactness (absence of long corridors) and spatial differentiation (a large number of different rooms) and in terms of its relationship to the landscape around it.

Given the present town-planning restrictions on the site – zoning plan boundaries and maximum building heights – compactness has led to ‘the deepest office building in the Netherlands’. ‘ Precision void bombing’ has produced serpentine-like patios in the building which allow the access of natural light to be combined with views over the surroundings.

The result is an open-plan office where the difference between inside and outside is vague. The greenery that stood where the building now stands has been replaced with a raised grass-covered roof under which lies a ‘geological formation’ of different floors. These floors are connected to one another by spatial devices such as ramps, stepped floors, monumental steps, and small rises, thus providing a route to the roof.

The structure of Villa VPRO, floors supported by a grid of columns and stabilizing props, ensures that rooms retain the greatest possible transparency. Technical facilities are hidden in the hollow floor, whose Spartan character serves as a commentary on the addictive aspects of present-day air-conditioning installations. The floors are fed with air, data, and electricity through semi-transparent shafts.

The differences in height in the resulting continuous interior, combined with the wings created by the gaps, make possible a wide range of work contexts in different office typologies to meet the ever-changing demands imposed by VPRO’s business.

Lounge, attic, hall, patio, and terrace types all serve to echo the old premises.

Villa VPRO Headquarters Plans

Floor Plan | © MVRDV

Section | © MVRDV

Section 2 | © MVRDV

Villa VPRO Headquarters Image Gallery

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About MVRDV

MVRDV is a Rotterdam, Netherlands-based architecture and urban design practice founded in 1993. The name is an acronym for the founding members: Winy Maas (1959), Jacob van Rijs (1964), and Nathalie de Vries (1965). Other works from MVRDV

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Completed in 1997, Villa VPRO was the first realized project by MVRDV architecture firm. The proposal departs from traditional cellular office environments. #mvrdv #dutcharchitecture #commercialarchitecture Completed in 1997, Villa VPRO was the first realized project by MVRDV architecture firm. The proposal departs from traditional cellular office environments by inviting occupants to transition seamlessly from one floor to the next through an undulating and stepped concrete landscape.

#1990&039;s Architecture #1997 #Dutch Architecture #MVRDV #Office #Ondulating Floors #studio

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juliandmouton30 · 7 years

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"Should we feel guilty for causing pollution? Oh yeah!" admit green designers

Eco-minded designers have admitted to feeling guilty about creating products that help deplete resources and cause pollution at our Good Design for a Bad World talks in Eindhoven.

"Should we feel so guilty or not by what we're doing? Oh yeah!" said panelist Eline Strijkers, co-founder of Dutch sustainable architecture and interiors studio DoepelStrijkers.

But she added: "As long as you try to add value with what you're doing and really try to make a change and to make projects with meaning and no bullshit, I think we add value and it's okay to create [stuff]."

Architect Eline Strijkers and designers Dave Hakkens and Bernhard Lenger joined Dezeen editor-in-chief Marcus Fairs for a talk about the role design can play in combatting pollution

Strijkers, who aims to follow the principles of the circular economy in her projects, was responding to questions by moderator Marcus Fairs, who asked the panel how they felt about the "designer's paradox".

The phrase describes the contradiction inherent in trying to improve the world while designing products that consume resources and may well end up contributing to pollution.

Addressing the "designer's paradox"

The question came a day after designer Babette Porcelijn revealed that the stuff designers create is the biggest cause of climate change, ahead of usual suspects such as transport and agriculture.

Dave Hakkens, the young Dutch designer behind the Precious Plastics recycling project, said: "You wanna make something because you're a designer and you're educated to make things, but very often you realise that making something is not always the best solution."

"So sometimes it's more about changing someone's mindset or giving them other ways how to live their life which could have more impact instead of creating something new," he added.

With his Precious Plastics project, designer Dave Hakkens is trying to encourage people to recycle their own waste into design objects

Precious Plastics provides machinery, which people can order online, that turns waste plastic into new materials.

"For the plastic project, we're really focusing on giving people the tools to do it, so we're more focused on sharing the knowledge of how to recycle plastic, but in terms of we don't really make anything," Hakkens said. "Our stuff is just digital."

"But that said, other people that start recycling they also need to make something out of it. Then you start thinking, what do I need to make? I know I can now turn this trash into something but what is the something gonna be? And I think that's a challenging question, yeah, because on the one had we already have enough.

Sustainability is too expensive for young designers

Bernhard Lenger, an Austrian designer who uses design to address global issues, said that he also grapples with the designer's paradox.

"The difficult thing especially as a young designer is that you want you use materials which are not bad for the environment but you can't afford them," said Lenger.

"Especially if you're a student, you have to work with the materials you can afford and that's a strange thing."

With his project This is Ecocide, designer Bernhard Lenger launched a campaign to criminalise the destruction of the environment

Lenger spoke about This is Ecocide, a project designed to draw attention to the lack of international laws outlawing environmental destruction.

For the project, Lenger teamed up with environmental lawyer Polly Higgins to create a public awareness campaign around the issue.

"I wanted to build a stage for This is Ecocide but if I really wanted to make it 100 per cent sustainable I couldn't do it," Lenger said. "People always asked me, why did you use plastic for this piece? I was just like, why is the plastic guilty of being bad rather than using this plastic to create a better future in the sense? The material doesn't have any guilt."

The profit motive means corporations can never be green

The panel were divided over whether the corporate world can transform from a destroyer to a protector of the environment.

Lenger argued that corporate CEOs are obliged to maximise profit, and could therefore lose their jobs if they pursue environmental strategies that impact revenues. Only the introduction of new laws can force corporations to change, he said, which is why designers should strive to get laws changed via projects like This is Ecocide.

"Designers should not be portrayed as the heroes of our time" says Bernhard Lenger

Hakkens, who worked with Google on his sustainable Phonebloks mobile phone concept, was also sceptical. "They care about making a profit," he said. "At some point that's gonna interfere [with their environmental ambitions]. I would say it's always better if solutions come from the people."

Strijkers was more optimistic however. "We work for big clients like [telecoms company] KPN or [bank] ABN AMRO and they have a really, the ambition to participate in the new economy. And they see that it can bring them much more, and that they cannot continue in the way they do now. It's not window dressing."

The pollution talk was the fourth of five Good Design for a Bad World talks held during Dutch Design Week in Eindhoven last October. The talks discussed whether design can help solve the big problems in the world.

Talk held in a building that explores circular design

The talks took place in a purpose-built structure called The People's Pavilion, which was itself an experiment in trying to adhere to the principles of the circular economy.

The pollution debate was the fourth of five Good Design for a Bad World talks that Dezeen hosted during Dutch Design Week

"The building you're in is actually a giant experiment," explained Dutch Design Foundation's Tim Vermeulen during the talk.

"It's a living lab, it's our attempt to build a 100 per cent circular building in a very thorough way, said Vermeulen, explaining that all the materials for the building were borrowed and would be returned at the end of Dutch Design Week.

"No screwing, no drilling, no glueing, no sawing," he said. "All the materials are left untouched. It's just a new way of looking at building so to say, so you're not the owner of the bricks or the pylons or the wooden beams, you're just a temporary caretaker of them."

Movies of all of the talks, including this one, are available to watch in full via our Good Design for a Bad World page, along with edited versions.

Eight designs that could help reduce global pollution

The post "Should we feel guilty for causing pollution? Oh yeah!" admit green designers appeared first on Dezeen.

from ifttt-furniture https://www.dezeen.com/2018/01/30/movie-pollution-designers-guilty-talk-good-design-bad-world-video/

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juliandmouton30 · 7 years

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Kelly Gijsen patterns cotton scarves using ink made from pollution

Dutch designer Kelly Gijsen has collaborated with startup company Graviky Labs to create a range of scarves that are patterned with ink made from carbon emissions.

Gijsen, who presented the scarves at this year's Dutch Design Week, worked alongside Graviky Labs to develop a version of its Air Ink that would work on textiles.

The Graviky Labs – an Indian startup made up of MIT Media Lab graduates – creates its Air Ink using carbon emissions that have been captured from vehicles and chimneys.

The process begins with a device developed by the team, named Kaalink, which captures the soot being emitted from these objects.

The soot collected then undergoes various processes to remove heavy metals and carcinogens. The end product is a carbon-rich pigment that used to make different inks and paints.

Before this collaboration, Air Ink had predominantly been used for wall paint and pens – but Gijsen approached the group for an ink made specifically for her field of work.

"I asked The Graviky Labs if they had created ink to print on textiles and they hadn't, which is how the collaboration started," Gijsen told Dezeen.

"I loved how they had turned something bad into something good, and created something aesthetic instead of polluting the environment and our lungs."

The scarves themselves are made from 100 per cent organic cotton and are available in a selection of natural-dyed colours, ranging from indigo to mustard yellow.

Each has been decorated by Gijsen using Air Ink – and she claims that the amount of ink used for each scarf was made from around 150 minutes of vehicle pollution.

Pollution was a recurring theme across this year's Dutch Design Week, which took place from 21 to 29 October 2017.

Eight designs that could help reduce global pollution

One of the talks hosted by Dezeen as part of our Good Design for a Bad World initiative focused on the issue, and saw the likes of industrial designer Dave Hakkens, This is Ecocide founder Bernhard Lenger, and DoepelStrijkers co-founder Eline Strijkers debate whether designers could truly make a difference.

The post Kelly Gijsen patterns cotton scarves using ink made from pollution appeared first on Dezeen.

from ifttt-furniture https://www.dezeen.com/2017/11/03/kelly-gijsen-patterns-scarves-using-inks-made-from-pollution-graviky-labs-dutch-design-week/

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juliandmouton30 · 7 years

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Watch our talk on pollution live from Dutch Design Week

It's day two of our Good Design for a Bad World talks series, and Dezeen editor-in-chief Marcus Fairs is joined by a panel to speakers to discuss design and pollution live from Dutch Design Week.

The talk will explore ideas for how design can tackle global pollution, from projects that rid the ocean of plastic to air-purifying devices, and how they could be scaled up to make a difference.

The livestream has now ended, but you can watch the panel discussion in full above or on Dezeen's Facebook page.

Dutch Design Week international ambassador Marcus Fairs is joined by a panel of speakers including industrial designer Dave Hakkens, creator of the Precious Plastic recycling project, to debate design's role in preventing pollution.

They are joined by designer Bernhard Lenger, who is presenting a project focused on human rights during DDW, and DoepelStrijkers architect Eline Strijkers, whose projects include a huge conceptual wind turbine that doubles as an apartment building.

Dezeen is hosting five panel discussions as part of the Good Design for a Bad World initiative. The talks are free to attend, and are taking place at the People's Pavilion at KetelHuisplein 1, in the Strijp-S district of Eindhoven.

Finishing off the series is our talk on politics, which will begin today at 3.30pm CEST.

Eight designs that could help reduce global pollution

The post Watch our talk on pollution live from Dutch Design Week appeared first on Dezeen.

from ifttt-furniture https://www.dezeen.com/2017/10/22/good-design-for-a-bad-world-pollution-dutch-design-week/

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juliandmouton30 · 7 years

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Good Design for a Bad World: details announced for free talks at Dutch Design Week 2017

Can design tackle the really big problems facing the world? Or is design helping to cause these problems? Join Dezeen and Dutch Design Week in Eindhoven on 21 and 22 October, where these questions will be addressed in a series of free discussions.

Created as part of our Good Design for a Bad World collaboration with Dutch Design Week, each of the five talks will involve a high-profile group of speakers and will address a different global crisis.

The discussions will be moderated by Dezeen founder and Dutch Design Week international ambassador Marcus Fairs, and will also be live streamed on Dezeen.

All the talks are free to attend and will take place at the People's Pavilion at KetelHuisplein 1 in the Strijp-S district of Eindhoven.

Climate change 12:00-13:00, Saturday 21 October

Climate change is perhaps the biggest threat to mankind. What can designers do to tackle this issue? Or would it be better for them to start exploring ways to protect society from rising sea levels and temperature increases?

The speakers are: Richard van der Lacken, co-founder of design conference What Design Can Do and initiator of the Climate Action Challenge; Lonny van Ryswyk, designer and co-founder of Atelier NL; and Babette Porcelijn, industrial designer and author of the book De Verborgen Impact, which gives an insight into the impact people have on the planet.