#election1908

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Bryan in 1896, just like Donald Trump today, generated enormous amounts of energy campaigning across the entire American continent on a scale and with an intensity that had never been seen before. More people voted for Bryan than for any other individual in US national history before him. Yet the soothing, easygoing McKinley who hardly ever ventured from his cozy front porch at home during the campaign, beat him legitimately by a margin of almost 5%.

The same pattern held when Bryan ran and lost a third time in 1908 against the literally mountainous (he weighed 330 pounds. or 150 kilograms) William Howard Taft. Yet Taft, who could hardly walk and allegedly got stuck in his own bath in the White House (the story has long been ridiculed but has the ring of truth), won easily too.

Then in 1920, Americans turned their backs on the endless talk, emotional energy and precious few achievements of the high-minded Progressive Era and elected quiet, reassuring conservative Republican Senator Warren Harding of Ohio by record margins. Abraham Lincoln and Theodore Roosevelt had never enjoyed such a triumph, even though a young Franklin Roosevelt was the vice-presidential candidate on the doomed Democratic ticket.

FDR learned the lesson well himself. In 1932, he smiled a lot and gave vague and contradictory promises about everything to everyone throughout the campaign. So wooly and waffling was Roosevelt that he convinced even such outstanding observers as New York Herald Tribune columnist Walter Lippmann that he was a weak-minded nonentity.

But FDR knew how to smile: Just like Vice President Harris on Tuesday night.

Hapless incumbent President Herbert Hoover added to his woes in 1932 when he allowed his campaign to have as its theme song, “Brother, Can You Spare a Dime” – a heartbreaking tale of woe from the Great Depression. Franklin Roosevelt ran with “Happy Days Are Here Again.” And he won in a landslide.

In 1980, again in a time of great economic fear and uncertainty across America – though not remotely comparable to the Great Depression, earnest, serious incumbent President Jimmy Carter defended his honorable though inept record and tried to pin Republican candidate Ronald Reagan down on the key issues. However, Reagan – a veteran Hollywood movie star – as much despised by intellectuals then as conservatives sneer at Kamala Harris now – simply knew how to time his reaction lines. “There you go again ” he sighed – America roared with laughter. And that was the end of Carter.