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mymindykim · 7 years ago

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The Most Meaningful Marketing Investment (That You Will Ever Make)

The sun glaring as the sweaty crowd stares down the home stretch, all are on their feet as the heat waves rise off the dirt. Bets crushed in their hands the onlooker adrenaline skyrockets as the terrific beasts come thundering closer and closer to knowing who is going to be in the money.

Ultimately some will launch their beverages and hug complete strangers in the incredible thrill of victory. While some sit back down, wondering why they bothered showing up in the first place.

Each spectator represents a business owner, a blogger, or maybe a marketing team. Each horse embodies a theory, a hunch, an idea, and a plan; a hope that the wager placed in a strategy will pay off. Which will claim the big prize is only known when the race is run.

Marketing methods have been in the forefront of the mind as business owners, bloggers, and marketing teams for as long as commerce has existed.

It is a constant in any business where the goal is to reach people with a solution or a product that we want to spark their interest in. Many tables, boardroom and kitchen alike, have had a marketing budget laid out upon them with a heavy wonder of what they can be spent on that will most effectively support the goal.

Here is a quick remark from one of my all time favorite entrepreneurial icons, Brett Wilson:

“A lot of entreprenuers focus on, “If you build it, they will come. But marketing is the point of differentiation, I don’t care what the business is.”

That comment certainly in the realm of the truest statements ever.

The market place today is completely saturated with both high, and extremely low caliber marketing ploys and click-baity tactics. A randomly timed and intently annoying slide-in, pop-up, drop-down, bounce around opt-in lurks around every corner and can strike even the swiftest of clickers out there.

Along with the high level of contact that society has with modern marketing, there comes a certain degree of immunity that is inevitable no matter what the newest technique is.

As many know our brains naturally become blind to tactics, or learn to decipher and move past them extremely quickly. But there are still sure-fire ways of winning the hearts and minds of our fellow earth dwellers and their ever-growing defense mechanisms.

It does not have to be super complicated. There does not need to be some discovered edge to capitalize on.

Think of the targeted niche itself being the competitive edge, and it does help to have one in the first place no doubt. But the marketing that follows should be based on one extraordinarily simple concept:

UNAPOLOGETIC AUTHENTICITY

This message may be the most important aspect of past, present, and future marketing that will ever exist.

At an unavoidable moment of marketing-overload, once someone enters your website or your business and is confronted with the ancient practice of authenticity: It is a breath of crisp, fresh air. A feeling of ease passes over them as they begin to feel more comfortable being catered to, rather than being bombarded and badgered.

This theory can be broken down into several different characteristics, but two worth mentioning are as follows:

Creating a memorable experience based on exceptional or a particular aspect of your customer service.

Produce value through actual unique content and products that your potential clientele is interested in. Keyword: UNIQUE

Crafting the memorable experience is something that is often completely ignored, while being one of the most crucial points of the interaction between the business and the potential customer.

Now don’t lie to yourself. If you believe that your business and or employees create a truly unforgettable experience, then overhand whatever device you are reading this on across the room because marketing probably isn’t your issue. If this is you:

Find a wall *, or similarly flat surface.

Stare at it for hours (or as long as possible).

Write down all of the possible solutions you can think of.

Something will likely dawn on your eventually. *Decorative wallpaper is discouraged, it can be very distracting. This memorable experience is gained by seriously catering to your clientele. Online or offline, there better be something that sets you apart from the herd as a person or business that legit cares about catering to the experience of your customer.

Now keep in mind that even if your customer experience kicks ass, it has to be backed up by unique content or products. You have them in a good head-space with the service, and now you pull back the curtain on all the fantastic things you have to offer them and they simply can’t believe they have found this gem of a place.

They will definitely probably buy something. They may even make it part of their routine.

There lies another significance in this theory as well.

Utilizing outstanding customer service and unique products will hopefully inspire your visitor to tell your story to others. Give them a story to tell , and even better give them a way to easily spread the message.

This is a winning combination.

Naturally some other items come into play such as market conditions and location of course. But these aspects of creating a meaningful time between you and the customer are paramount to the chance of success for the business.

If you are climbing that brick wall trying to figure out the best way to invest money in marketing, think of these things. Think of what you can do for your customer to create a special place for them.

What will persuade them to share their story of the experience with everyone they know. You probably wont regret this thought process.

Cheers all, and good luck.

from Blogging Tips http://reviewzntips.com/meaningful-marketing-investment/ via http://www.rssmix.com/

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shirleydazzle · 7 years ago

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Environmental Lawyer in Salt Lake City

Research is indicating more and more everyday that the harmful effects of putrid and toxic air can extend further into our health than thoughts in years prior. As these discoveries have been made our nation has implemented several laws to ensure that the effects that may occur from hazardous products does not affect the innocent air breathed by many, especially children. Josh Freeman, an attorney in Salt Lake City says that environmental laws are some of the most revamped laws in recent years, as further study reveals more about how our bodies react to bad air.

Due to the mountains and dry air, many assume that Salt Lake City is an ideal place for health, but that isn’t true. Salt Lake City has for some time now, been on the top ten lists of the most polluted cities in American, due to many factors, but mainly the inversion that is created within and throughout the Happy Valley. The U.S. Environment Protection Agency has geared up in light of recent research to penalize and further punish companies that do not adhere to the certain codes and restrictions put into place for cleaner air. Once, again, Salt Lake City is no exception. Chevron, is one of the largest refineries in Salt Lake City and vastly lucrative, however recent findings indicate that they violated several parts of the Clean Air Act. They recently settled the matter with close to $400,000. On the one hand, this may indicate a rougher year for Chevron, but a better one for local residents. According to studies, women are far more likely to have autistic children if they are exposed to polluted air while pregnant. Men and women alike have been known to develop lung problems, crippling asthma and possibly cancer, depending on the carcinogens in the air. Any lawyer in Utah can tell you that environmental law and business development law are coinciding now more than ever.

Salt Lake City is working tirelessly towards a cleaner environment with the help of local officials and many are welcoming the slight bump on the city’s economy as a necessary evil. Now that these new rules are set into place, new business owners and builders have a unique opportunity to make Salt Lake City a new and improved part of Utah and the country.

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As marijuana business industry grows, Utah business attorneys warn would-be entreprenuers

Recently Reporter Jonathan Fahey gained attention from newspapers and online news sources around the country for his in-depth piece about marijuana business where he analyzed multiple perspectives – including that of entrepreneurs, consumers, and investors – and discussed the wacky world of making a profit of weed. Fahey drew attention to the fact that the dubious legal status of weed in some states, and its varying legal status in others, makes a successful business model somewhat difficult to implement. Utah business attorneys watching the climate of their own state agree, but will they be ready to handle the task at hand? Or will it fall to opportunistic consultants with little legal background who happen to be in the right place at the right time?

Part of the problem is that “it’s a gray market industry,” and the nation “hasn’t decided whether marijuana is a dangerous illegal drug or not much worse than tobacco or alcohol.” Federal law still classifies it as an illegal narcotic on par with heroin, while 23 states have legalized it for medical use, and two regulate and tax it for the general adult public. Even Utah, one of the most meticulously conservative states, allows that some studies have shown enough benefit of forms of cannabis for the substance to be legally used as an ointment for patients with seizure disorders��as long as they procure it from outside the state, a Utah business attorney would be wise to remind us.

But for individuals taking individual risks, some of the legal implications are less complicated than those of the entrepreneurs and investors getting their hands dirty with weedy opportunities. For starters, the majority of banks won’t loan prospective business owners any money. It’s not legal, federally, and banks aren’t keen on violating anti-trafficking laws by sullying themselves by association with legal pot sellers. Entrepreneurs have to be not only crafty and tenacious, but wealthy too. Enough so to deal in cash or form partnerships with those who have it—which has made some unlikely alliances for pot startups, a Utah business attorney would know.

Investor money is just “sloshing around” right now, Fahey says. People are eager to get in on the weed business early, but a major issue is that because of the cash-based system and lack of transparency and clear regulation, opportunistic companies often surface and take the cash of investors without “a long-term business plan that coldly assess the market and the risks.” Most are in it for a quick buck, and few companies offer “legitimate opportunities” for investors.

Unlicensed, unexperienced consultants pose another hazard to the marijuana industry, a Utah business attorney should warn potential entrepreneurs in the Beehive State waiting for the substance to be legalized at home. “Some act as matchmakers, promising to connect investors with entrepreneurs… others sell help navigating the licensing process, tips on how best to grow marijuana, or advice about how to manage a startup that must operate outside the banking system,” Fahey says in the AP article. Which means having someone one your side who knows the law and is experienced in the intricacies of business legalities. Because it’s probably coming to Utah, though it may be coming slowly.

Free Initial Consultation with a Utah Lawyer

It’s not a matter of if, it’s a matter of when. Legal problems come to everyone. Whether it’s your son who gets in a car wreck, your uncle who loses his job and needs to file for bankruptcy, your sister’s brother who’s getting divorced, or a grandparent that passes away without a will -all of us have legal issues and questions that arise. So when you have a law question, call Ascent Law for your free consultation (801) 676-5506. We want to help you.

Ascent Law LLC8833 S. Redwood Road, Suite CWest Jordan, Utah 84088 United StatesTelephone: (801) 676-5506

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