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What is Google E-E-A-T? Guidelines and SEO Benefits
Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, which is an evolution of the original E-A-T concept introduced by Google. This new framework signifies a stronger emphasis on first-hand experience in evaluating content quality for SEO. This approach has become a sustainable and long-term strategy for optimizing websites and improving their search rankings on Google.
“E” in E-E-A-T refers to Experience, indicating the extent to which the content creator possesses firsthand or life experience relevant to the topic being covered. This personal experience adds depth and credibility to the content, making it more valuable and trustworthy for users. Additionally, the incorporation of expertise, authoritativeness, and trustworthiness further enhances the overall quality and reliability of the content.
In essence, Google’s adoption of the E-E-A-T framework highlights the significance of genuine experience, along with expertise and trustworthiness, in determining the quality of online content. By meeting these criteria, website owners and publishers can improve their visibility on Google search results and ultimately enhance their online reputation and credibility.
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