#easytone – reebok
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Saben cómo funciona esto: compro sandalias nuevas y luego yo las presumo 😉 #sandals #sandalias #huaraches #huarachesandals #sportsandals #sandaliasdeportivas #fitnesssandals #sandaliasdeejercicio #reebok #easytone #sandalswithoutsocks #shoeshavenogender https://www.instagram.com/p/CmAU1ERP8rF/?igshid=NGJjMDIxMWI=
#sandals#sandalias#huaraches#huarachesandals#sportsandals#sandaliasdeportivas#fitnesssandals#sandaliasdeejercicio#reebok#easytone#sandalswithoutsocks#shoeshavenogender
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Model Helena Christensen in Easytone Reebok advert. Photo by Steven Klein, 2010
#helena christensen#reebok#advert#ads#fashion campaign#photography#fashion photography#fashion#fashion editorial#fashion magazine#steven meisel
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Check out this listing I just added to my Poshmark closet: Reebok purple athletic Play Dry top.
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Reebok Creative Brief Analysis
A well-crafted creative brief is crucial for any company looking to effectively market their product or service. Corrie Wilder, Director of Marketing Communications at Washington State University, stated in her lecture, “A creative brief is a lot like a compass.” It positions itself as the blueprint for the creative team to reference and work towards a bigger goal that they’re trying to achieve. However, a good, in-depth creative brief doesn’t always have to be jam packed with every last detail, and it shouldn’t. Hence the word “brief.”
Reebok’s creative brief is clear, concise, and provides a very focused objective. They also dive deep into the specifics of their target audience. According to Attilio Botta, a blogger for the website Bynder, “For the creative team to nail your request, it is essential that you share your deep understanding of your target audience with them.” Reebok even goes as far as to provide specific understandings of their target audience’s demographics and lifestyles. For example, “They’re good employees who work hard and when they get home they work hard to keep their marriage on track and to make sure their kids are growing up properly.” These are all detailed to be men aged 35-50, married with children, earning $70k-$90k a year. Reebok does a really good job of painting a vivid picture of their audience’s busy lives, putting an emphasis on the challenge of staying in shape while juggling work and family responsibilities.
Reebok’s Brand Voice, Insight, and Single-Minded Thought, all do a good job at representing the empathy needed to resonate with the challenges of their target audience, like finding the time to exercise between work and family. They offer a compassionate and understanding voice while using their insights to provide a product for men who don’t have enough time in the day to work out. This, in turn, creates a connection between the brand and the target audience.
There is one area for improvement that I would recommend to Reebok to help improve the quality of their document. When they talk about how their EasyTone shoe will help men who don’t have enough time in the day to exercise, they could also highlight a few key selling points of exactly how they will do that. Doing this will add to the “lifestyle” element of the shoe.
The strength of Reebok’s creative brief is definitely in their detailed understanding of their target audience. I think a detailed target audience creates a solid foundation for a marketing strategy targeting a specific demographic. Their insights and brand voice only adds to their image of truly understanding their consumers. In my opinion, this is an overall very solid and effective creative brief from Reebok.
Sources Cited:
Botta, A. (2022, January 25). The 7 Elements You Must Include in an Effective Creative Brief (With Examples). Bynder.
Wilder, C. (2021). Week 9: Creative Briefs & Briefing [Recorded lecture]. Washington State University.
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EP 2 - Celebrities on Hollywood Walk of Fame
EP 3 - Sexy Spies for Maybelline New York
EP 4 - Zombies in Morgue
EP 5 - Nude Mermaids
EP 6 - Mojave Desert with Animals
EP 7 - Lars Wallin Gowns on Beach
EP 8 - Chic Moms with a Toddler for Mercedes Benz
EP 9 - Body Paint for Reebok EasyTone
EP 11 - Elle Cover
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Check out this listing I just added to my Poshmark closet: Ladies Womens Reebok EasyTone Workout Pants Back Pockets Black Large.
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Check out this listing I just added to my Poshmark closet: Reebok EasyTone Womens Athletic Walking Toning Shoes Size 7.5 Black Pink.
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Check out this listing I just added to my Poshmark closet: REEBOK Easytone Black leggings Large.
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Yooo pushing fucking envelopes is the only way to grow. Do not settle for less kiddos. You don't have to be signed to a major record label or be a social media whore to be major 🙃. Just be yourself, know your lane & #motherfucking worth. #tbt to #jonte x #reebok campaign for #WhatwomenWant #easytone. ✨✨✨✨✨. #allthegirlsinreebok #imingucci #corporatecannibals #slayonthelow #eventuallytheworldwillcatchup 👽👽👽👽👽💅🏿💅🏿💅🏿💅🏿💅🏿. #blacksexcellence #blackNgay #Thunt #thuntmovement. P.s #STRIKEAPOSE documentary about #Madonnas back up dancers is giving me so much inspiration at the moment omg 🙀. Please watch it on #Netflix if you haven't yet. ❤️❤️❤️❤️❤️❤️❤️❤️ #josextrava #slam #kevin #Carlton #Gabriel #Luis #oliver (at Reebok)
#gabriel#strikeapose#josextrava#carlton#netflix#whatwomenwant#corporatecannibals#reebok#madonnas#thuntmovement#imingucci#oliver#kevin#eventuallytheworldwillcatchup#allthegirlsinreebok#thunt#jonte#slam#luis#easytone#blacksexcellence#tbt#motherfucking#slayonthelow#blackngay
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Estrenar sandalias siempre será mi lugar favorito, mi zona de confort y mi momento feliz 😊 #sandals #sandalias #huaraches #huarachesandals #sportsandals #sandaliasdeportivas #fitnesssandals #sandaliasdeejercicio #reebok #easytone #sandalswithoutsocks #shoeshavenogender https://www.instagram.com/p/Cl_7jEXP3WX/?igshid=NGJjMDIxMWI=
#sandals#sandalias#huaraches#huarachesandals#sportsandals#sandaliasdeportivas#fitnesssandals#sandaliasdeejercicio#reebok#easytone#sandalswithoutsocks#shoeshavenogender
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Check out this listing I just added to my Poshmark closet: Reebok Easytone Freestyle Toning Shoe Sz 8.5 Brown High Top Sneakers.
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Check out this listing I just added to my Poshmark closet: Reebok purple athletic Play Dry top.
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EP 2 - Gossip!
EP 3 - Reebok Easytone
EP 4 - Splattered with Paint
EP 5 - Pet Diet spider food with spider
EP 6 - The Butcher
EP 7 - Circus
EP 8 - B&W with Male Model on a Beach
EP 9 - Desert
EP 10 - Commercial for new season
EP 10 - L'Oréal Beauty Shoot
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Check out this listing I just added to my Poshmark closet: Reebok | Easytone Play Dry Easy Tone Toning Pants.
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Futuristic footwear
They're anywhere: Operating shoes with funny-looking soles that assert to function out your legs with every action you take. (As well as decrease cellulite, lessen pressure on your joints, and also, oh yes, leave males dumbfounded.) The concept is that through bent, high-tech soles, they mimic exactly how humans were planned to walk: barefoot, and also on unequal ground. By developing instability, this elegant shoes pressures you to frequently adjust your body, strengthening all your leg muscle mass, says Benno M. Nigg, professor of biomechanics at the College of Calgary and also a researcher for Masai Barefoot Technology, the firm that has made curved-soled footwears because the '90s. Here are 3 popular choices that work while you walk:
MBT (Masai Barefoot Innovation) With its bent sole available in 64 styles, from runners too and shoes, you can remain comfortable and also function your muscles harder at any time of day. The firm has actually done a ton of research study, including some via lecturers like Nigg. Their shoes, Nigg states, gradually reinforces and also tones your legs. The price, ranging from $149 to $425, obtains you a set of the footwears plus an initial DVD that will certainly assist boost your gait.
Reebok Easytone The Reebok Easytone utilizes less noticeable equilibrium pods-- no telltale curved soles here-- that are created in under the heel and also ball of each foot to make your muscular tissues work harder. They increase muscle activation by up to 28 percent, which tones your legs gradually. And at $99, they are just one of one of the most easily accessible methods to take your workout with you wherever you go.
Skechers A more younger brand, Skechers lately introduced Toning up, which count on "a moving base, soft-foam insert and also dual-density midsole" to make you much less stable and press your leg and butt muscular tissues into action (although we're unconvinced of the website's claims that they'll lower cellulite). Plus, the website provides ideas, like to restrict your strolling to 25 to 45 minutes daily for the initial two weeks, and also tutorial videos in order to help you obtain one of the most from them. There are 15 designs to pick from, most of which look like a chunkier version of just what you would generally work out in, at rates from $145 to $250.
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Check out this listing I just added to my Poshmark closet: Reebok purple athletic Play Dry top.
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