#dpdp act

[llbmania18]

Analysis of Draft Digital Personal Data Protection Rules, 2025

By Manvee, Garima Bairagi and Pragati Chaurasiya Rule No.RuleAnalysisOur Viewpoint1Short Title and CommencementIt will be called the Digital Personal Data Protection Rules, 2025. These rules about data fiduciaries and consent managers will become effective on a specified date prescribed by the government.  Whereas the rules pertaining to the establishment of the Data Protection Board and the…

[neosciencehub]

MeitY releases draft rules of DPDP Act for Public Consultation

MeitY releases draft rules of DPDP Act for Public Consultation @neosciencehub #MeitY #DPDPAct #PublicConsultation #Sciencenews #neosciencehub #Technology

The Digital Personal Data Protection Act’s draft regulations were made public by the Ministry of Electronics and Information Technology. Since the Act was approved by Parliament in August 2023, the regulations have been eagerly anticipated. Through the MyGov portal, the government is accepting comments on the proposed regulations until February 18, 2025. The regulations are supposed to provide…

[dpdp-consultants]

DPDPA Audit & Significant Data Fiduciaries

Imagine that a company in India, handling digital personal data, fails to comply with DPDPA rules due to its lack of transparent consent processes. So, unfortunately, they become exposed to legal consequences due to non-compliance and may even have to bear hefty fines of up to 250 Cr. 

As an organisation, you want to steer clear of any non-compliance issue and an audit can be a lifesaver. It identifies and rectifies such vulnerabilities and protects the company's reputation and builds customer trust. 

To put it simply, an audit is a proactive step to maintain data privacy, identify gaps, mitigate legal risks, and enhance your overall business integrity. 

In this blog, we bring you everything you must know about DPDPA audits and significant data fiduciaries so you are on the safe side.

What Is The DPDPA Framework?

The DPDP Act 2023 brings us a comprehensive data protection law that's set to protect and safeguard personal data. It has far-reaching implications for businesses operating in the country.

DPDPA places various responsibilities on organisations that handle personal data to protect individuals' privacy and ensure responsible data management practices. This includes: 

Getting free, specific, informed, unconditional, and unambiguous consent from individuals before collecting their personal data

Executing robust security safeguards to protect personal data from unauthorized access, accidental disclosure, acquisition, etc.

Granting individuals access to their data, as well as the right to correct, erase, or restrict its processing

In the unfortunate event of a data breach, organisations are obligated to notify the relevant authorities

It's also important to note that non-compliance with the DPDPA can result in penalties up to 250 cr.

Who Are Significant Data Fiduciaries?

In simple terms, a 'data fiduciary' under the DPDP is someone who, either alone or with others, decides why and how personal data is processed. This can include individuals, companies, associations, the government, or any other entity that controls personal data.

If the Central government identifies a data fiduciary or a group of them, they are called a Significant Data Fiduciary.

Source: Meity 

This decision is based on several factors, including: 

The volume and sensitivity of personal data processed

Risk to the rights of the Data Principal

Potential impact on the sovereignty and integrity of India

Risk to electoral democracy

Security of the State

Public order.

Additional Duties of Significant Data Fiduciaries 

A Significant Data Fiduciary has additional responsibilities on top of Data Fiduciary duties. This includes: 

Appointing a Data Protection Officer (DPO) - The DPO will represent the Significant Data Fiduciary under the provisions of the DPDP Act. However, they must be based in India. The DPO must also report to the Board of Directors or a similar governing body and be the point of contact for grievance redressal

Appointing an independent data auditor - The auditor evaluates the entity's compliance with the law

Conducting periodic Data Protection Impact Assessment (DPIA), which evaluates how personal data is processed, risks to individuals' rights, and other relevant details

Undertaking periodic audits to ensure ongoing compliance

Adopting additional measures as prescribed by law

Why Periodic DPDPA Audits Are Necessary?

A DPDPA audit falls under the additional responsibilities of a Significant Data Fiduciary.

It is mandatory for businesses in India to do a thorough DPDPA compliance audit. This audit can find any gaps in compliance and help take corrective measures to make sure they're following the law.

These audits can be incredibly beneficial, and here’s why you need them. 

Regular DPDPA audits help you protect individuals' privacy in compliance with the law

It helps identify potential risks and vulnerabilities in data-handling processes 

It lets you take proactive measures to mitigate risks before they become serious issues, such as hefty fines of up to 250 Cr

It helps you assess the effectiveness of existing security measures and identify areas for improvement to enhance overall data security. This, in turn, improves customer trust and brand image

It highlights any gaps or deficiencies in the organisation's data protection practices and offers insights into areas that may require additional attention or resources to prevent data breaches

DPDPA audits allow you to adapt to evolving threats and regulatory changes

Who Needs Regular DPDPA Audits? 

It's quite simple. Audits are essential for all types of organisations and industries that handle personal data or have regulatory compliance requirements. However, as per the Digital Personal Data Protection Act, it's a mandate for Significant Data Fiduciaries, as discussed above.

This can include schools, colleges, and universities that handle student and staff information or healthcare providers who handle patients' medical records and sensitive health information. Regular audits ensure compliance, identify and address vulnerabilities, and maintain the security and integrity of the data they handle.

DPIAs and Audits: The Right Tool 

Source: DPDP Consultants 

Significant Data Fiduciaries are required to conduct DPIAs and regular audits. But this has to be done diligently. So, there is a need to automate the process to ensure all bases are covered while maximizing time and efficiency. These tools minimize human bias and produce a standardized report that streamlines the process. 

That said, when it comes to DPIAs, you can switch to a Data Protection Impact Assessment Tool. It automates the entire DPIA process and lets you conduct the assessment almost effortlessly through a user-friendly platform.

With this tool, you can track risks that were identified during the assessment and make sure all concerned individuals are kept in the loop regarding the actions taken to mitigate these risks. 

Let's make Compliance Easy

As per the DPDP Act, there are certain obligations you must adhere to when it comes to personal data. And, regular DPDPA audits and DPIAs are one of the duties of a Significant Data Fiduciary. DPIAs and audits help identify and rectify any potential breaches and ensure the lawful and secure processing of personal data.

They are almost indispensable for maintaining trust, avoiding penalties, and upholding a commitment to responsible data handling.

DPDP Consultants brings you a set of tools and services that makes compliance with the DPDP Act easy and streamlined:

Our Data Protection Consent Management tool streamlines the acquisition of valid consent and automates the entire process of managing, tracking, and handling consent requests

The Data Principal Grievance Redressal platform streamlines the process of exercising data rights through a user-friendly interface and improves response efficiency in accordance with the DPDP Act

Our Data Protection Impact Assessment  tool aids in the easy assessment and tracking of risks and ensures transparent communication about risk mitigation efforts

Our Data Protection Awareness program allows management to oversee the ongoing and efficient execution of their personal data privacy initiatives

Our Contract Reviews and redrafting services ensure that your business's outsourcing agreements align with DPDPA compliance standards

Through our DPDP Data Protection Officer services, organisations can appoint a third party for process audits so it aligns seamlessly with DPDPA requirements

Our training program for employees caters to organisation-specific needs emphasizes the practical aspects of DPDPA compliance and covers personal data policies, processing activities, and more.

Compliance isn't just about following the law; it's also about building trust and keeping your brand's reputation strong. Treating personal data with care isn't just a legal requirement—it's key to making a digital society that's fair for everyone.

Simplify DPDPA Compliance And Optimise Your Operations!

DPDP Consultants offers comprehensive solutions for personal data privacy and privacy law guidance to ensure compliance.

[anupriyapandey11]

In the era of digital data explosion, the newly enacted DPDP Act endeavours to uphold individuals' authority over personal information.

[trendingkhabar]

Social media, telcos, lobby for 18-24 months to comply with DPDP Act

Social media companies, telecom operators, and Indian startups are set to lobby for a transition period of 18-24 months to fully comply with the Digital Personal Data Protection (DPDP) Act, 2023, citing technological complexities in two clauses, Business Standard has learnt. Major industry bodies representing local and global companies such as social media companies, big tech platforms, and…

[khushbumd]

Cyber Crime Lawyer in Mumbai – Protecting Digital Rights with Legal Expertise

Cyber Crime Lawyer in Mumbai – Protecting Digital Rights with Legal Expertise

Featuring https://bestcybercrimelawyer.in

In a city as digitally active as Mumbai, cyber crimes are becoming a major concern for individuals, startups, corporates, and even government entities. From online financial frauds and data breaches to cyberbullying, identity theft, and ransomware attacks

, digital threats are evolving rapidly. And with them, so is the demand for professional legal assistance.

A cyber crime lawyer in Mumbai plays a vital role in not just addressing cyber offenses but also helping clients prevent, mitigate, and legally navigate through complex digital disputes. This article explores the growing relevance of cyber law in Mumbai, the services offered by experienced professionals like Advocate Deepak (featured at bestcybercrimelawyer.in), the latest cyber threats in 2025, and essential safety tips to safeguard yourself online.

Why You Need a Cyber Crime Lawyer in Mumbai

Mumbai is India’s financial nerve center and a hotspot for digital innovation. From fintech startups to global tech firms and ecommerce platforms, every sector here relies on the internet. While digital connectivity offers convenience, it also brings with it serious risks. Cyber criminals are targeting Mumbaikars through phishing scams, social engineering, hacking, cryptocurrency frauds, and even AI-generated impersonations.

In such a high-risk digital environment, a cyber crime lawyer acts as a legal shield. Their work involves:

Representing victims of online fraud, data theft, and cyberbullying

Filing police complaints and guiding FIR registration under IT Act, 2000

Advising corporates on compliance with data privacy laws like the DPDP Act, 2023

Assisting in content takedown from social media and search engines

Drafting legal notices, responses to cyber defamation, and handling civil suits

Whether you’re a tech professional, a homemaker who was scammed online, or a business hit by ransomware — a cyber crime lawyer in Mumbai can help you get justice and peace of mind.

Meet Advocate Deepak – A Leading Cyber Lawyer in Mumbai

If you're looking for the best cyber crime lawyer in Mumbai, bestcybercrimelawyer.in connects you with Advocate Deepak, a seasoned expert with impressive academic and legal credentials. With degrees in B.Sc, LLB, MBA, MeBA, and DDM, he blends legal expertise with real-world cyber knowledge.

Advocate Deepak is known for:

Successfully handling hundreds of cyber fraud and harassment cases

Advising startups and fintech companies on cyber legal risk mitigation

Representing clients in matters of revenge porn, defamation, hacking, and extortion

Proactively helping victims in getting quick relief and online content removal

He has become a trusted name among tech users and corporates not only in Mumbai but across India, thanks to his practical approach, legal depth, and quick action in urgent cases.

Latest Cyber Crime Types in 2025

Cyber threats have become increasingly sophisticated. Here are the most alarming types of cyber crimes reported in Mumbai and beyond as of 2025:

1. AI-Powered Deepfake Frauds

Scammers now use AI to create hyper-realistic videos or audio clips impersonating family members, CEOs, or government officials to manipulate people into transferring money.

2. Phishing-as-a-Service (PhaaS)

Cybercriminals can now purchase phishing kits online, making it easier for them to trick users with fake banking emails or payment notifications.

3. Crypto Wallet Hacks

As Mumbai witnesses a surge in cryptocurrency adoption, criminals are targeting crypto investors through fake trading apps, phishing links, and keylogging malware.

4. SIM Swap Scams

Fraudsters get duplicate SIMs issued in a victim’s name, intercept OTPs, and siphon off money from bank accounts.

5. Online Sextortion

Hackers gain access to private images or videos and use them to blackmail individuals. In many cases, the content is morphed using AI tools.

6. Ransomware Attacks on Businesses

Hackers encrypt business data and demand crypto payments. Some use double-extortion tactics by threatening to leak the data if ransom isn't paid.

Common Cyber Crime Methods Used by Criminals

Cyber criminals employ a combination of tech tricks and psychological manipulation. Here's how they trap their victims:

Phishing & Smishing – Fake emails or texts impersonate banks, payment apps, or government portals.

Social Engineering – Victims are psychologically manipulated into sharing sensitive info.

Fake QR Codes – Fraudulent QR codes drain money instead of receiving payments.

Keylogging Software – Malicious software tracks everything typed, including passwords.

DNS Spoofing – Redirects users from real websites to fake ones.

Fake Job Portals & Matrimonial Sites – Used to steal personal data or extort money.

What Indian Law Says About Cyber Crime

A knowledgeable cyber crime lawyer in Mumbai must navigate several laws depending on the nature of the offense:

Information Technology Act, 2000 Covers hacking, identity theft, cyber terrorism, and publication of obscene content.

IPC Sections 419, 420, 500, 509, 354D Used for cheating, defamation, stalking, and criminal intimidation.

Digital Personal Data Protection (DPDP) Act, 2023 Applies to companies and websites handling user data; strict on data misuse.

Indian Evidence Act (amended) Allows digital and forensic evidence in court.

IT Intermediary Guidelines, 2023 Holds platforms accountable for user-generated content and timely content takedowns.

Cyber Safety Tips from Legal Experts

Prevention is better than legal remedy. Advocate Deepak shares these critical tips to avoid falling into cyber traps:

✅ Use strong, unique passwords

Use password managers and avoid reusing passwords across platforms.

✅ Turn on two-factor authentication (2FA)

Enable 2FA on your bank, email, social media, and trading apps.

✅ Verify before you click

Always check the sender’s email ID and avoid clicking on unknown links.

✅ Avoid public Wi-Fi for banking

Use VPNs if you must access sensitive accounts on public networks.

✅ Don’t overshare on social media

Avoid posting personal details like travel plans, location, or income.

✅ Scan QR codes carefully

Double-check payment screens before transferring money.

✅ Report immediately

If you’re a victim, file a complaint at cybercrime.gov.in or contact a cyber lawyer immediately.

Need Legal Help? Visit bestcybercrimelawyer.in

If you or your business has faced a cyber threat, don’t delay legal action. Advocate Deepak and his team are equipped to help you:

File online complaints and FIRs

Collect and preserve digital evidence

Draft and send legal notices

Initiate content takedown and reputation management

Guide through court procedures

Whether you're in Bandra, Andheri, Navi Mumbai, or any other part of the city — help is just a click away. 👉 Visit now: https://bestcybercrimelawyeStay Secure with Legal Readiness

Cyber crime is no longer a possibility — it’s a daily reality. Mumbai’s status as a digital and financial hub makes its residents frequent targets. But with legal allies like Advocate Deepak, individuals and organizations don’t have to face these threats alone.

By being informed, cautious, and ready to act, you can protect your identity, data, and reputation in today’s virtual world. Whether you're looking for immediate legal intervention or just want to be better prepared, the team at bestcybercrimelawyer.in is committed to ensuring your digital safety.

Disclaimer

The information provided on this website, including the content above, is for informational purposes only and should not be interpreted as an advertisement or solicitation of legal services. We do not seek to advertise or solicit clients through this platform, nor do we intend to create any lawyer-client relationship by way of this website.

As per the rules laid down by the Bar Council of India, lawyers are not permitted to advertise or solicit work in any manner. The material available on this site is solely to provide general information about legal issues and about Advocate Deepak's legal profile for the benefit of the public.

Users are advised to seek independent legal counsel before acting on any information provided herein. By proceeding further and accessing this website, you acknowledge that you have voluntarily sought the information and that there has been no form of solicitation, personal communication, or inducement by the advocate or the firm.

[davies-parker]

The DPDP Act, 2023 and the Draft DPDP Rules, 2025: What Do They Mean for India’s AI Start-Ups?

Introduction

The Digital Personal Data Protection Act (DPDPA), 2023 and the Draft DPDP Rules, 2025 have ushered in a new era of data privacy in India. This framework, with an emphasis on enforcing data privacy, has ignited a sense of regulatory urgency. While this signals a significant shift towards stronger privacy protections, it has also created a wave of uncertainty, particularly among startups and emerging technologies.

AI startups often house a wealth of sensitive data, making them prime targets for attackers seeking to exploit this information, creating an orchard for potential threats. The challenge here is understanding the needs of each startup and engaging in compliance practices that are not too resource intensive. For startups navigating lean resources and rapid scaling, compliance with the DPDP framework is a daunting challenge. AI startups specifically must make compliance a priority since AI systems depend on enormous datasets, many of which contain personal data, to operate efficiently. AI in the past has proven to have the ability to scan and analyze data to uncover sensitive facts that people might not want to disclose, this brings with it major privacy issues. The absence of adequate guardrails might result in abuse or illegal access to confidential data.

From appointing Data Protection Officers to managing consent, under the DPDP Framework, startups are grappling with questions about operationalizing compliance in a manner that aligns with their business needs.

Informed Consent

Under Section 4 of the DPDPA, data fiduciaries are required to secure explicit consent from individuals before processing their personal data. This consent must be freely given, specific, informed, and unambiguous. The Draft DPDP Rules emphasize that consent notices must be clear, specific, and easy to understand independently. This means that startups must now establish systems to securely collect, manage, and document user consent, ensuring compliance with these requirements. This starts with providing standalone notices outlining the types of personal data collected, the purposes for data collection, and the uses to be enabled by such processing activity.

These notices must also detail how users can withdraw consent and exercise their rights under the DPDPA. The Rules provide for a consent manager framework to facilitate user consent management. Startups must implement systems that enable users to transparently give, review, and withdraw consent at any time. AI Startups can ensure compliance with consent requirements by developing a user-friendly consent mechanism, creating sufficient granular consent options and ensuring transparency in AI training and decision-making.

Data Security Measures

AI startups handle large-scale, structured, and unstructured data, making them prime targets for cyber threats. The DPDPA requires organizations to implement robust organizational and technical safeguards to protect personal data against unauthorized access, use, disclosure, alteration, or destruction.

Startups must prioritize the adoption of advanced security measures. This includes implementing encryption to secure sensitive information during storage and transmission, as well as deploying strong access controls to ensure that only authorized personnel can access personal data.

Some of the reasonable security measures under the Draft DPDP Rules include implementing measures like encryption, obfuscation, masking or the use of virtual tokens mapped to specific personal data.

Further regular security audits, vulnerability assessments, and penetration testing to identify and address potential risks form a part of the organizational measures that may be undertaken.

Ensuring that sufficient security measures are taken by AI startups to secure their AI model is crucial.

Apart from the security measures, it is also important for organizations to have a strong breach response plan. Since AI systems continuously learn and process data, breach response strategies must be tailored to dynamic AI models.

The draft rules also lay down certain timelines for intimation of breach that must be adhered to. In case of any breach, the AI startup as data fiduciaries must ensure that they take timely action and notify the Data Protection Board as well as the affected Data Principals. Data fiduciaries must provide further information, such as facts of the event, circumstances and reasons behind the breach, remedial actions and report on notifications given to affected Data Principals.

Cross-border Data Transfer

The global nature of tech and AI operations adds another layer of complexity to the establishment. Different countries enforce varying regulations concerning data protection, making it challenging for organizations to ensure compliance while operating across international jurisdictions. AI Startups with global operations, engaging in cross-border data transfers must ensure compliance with these regulations by adhering to the prescribed standards. Data Fiduciaries must ensure that they adhere to the requirements and standards prescribed by the Central Government under Section 16 for the transfer of data outside the territory of India. Additionally, AI Startups must also comply with sectoral regulations governing cross-border transfer of personal data.

Data Retention and Deletion

The Act requires organizations to retain personal data only for as long as necessary to fulfil the purposes for which it was collected. They must establish and implement clear policies for data retention that align with these guidelines. The draft DPDP Rules provide for specific data retention periods based on the purpose for which the data is being collected and processed. Once the data is no longer needed, they should ensure its secure deletion or anonymization to prevent unauthorized access or misuse. Data Principals must be informed 48 hours before their data is to be erased. This process can include automated systems for tracking data lifecycles, conducting regular audits to identify redundant data, and securely erasing it in compliance with industry best practices. By adopting these measures, startups can reduce data-related risks and demonstrate accountability in handling personal information.

Read Original Blog Here — The DPDP Act, 2023 and the Draft DPDP Rules, 2025: What Do They Mean for India’s AI Start-Ups?

[utsav-c]

New Website Launched for Digital Personal Data Protection Act 2023 & Draft DPDP Rules 2025

New Website Launched for Digital Personal Data Protection Act 2023 & Draft DPDP Rules 2025

[vmax012017]

India Strengthens Digital Privacy with the Digital Personal Data Protection Rules, 2025

The Digital Personal Data Protection (DPDP) Rules, 2025, under India's Digital Personal Data Protection Act (DPDPA), 2023, mark a significant shift in the country’s data privacy framework. The rules aim to strengthen data governance while empowering individuals by enforcing stricter security measures, transparency, and compliance protocols for businesses.

Digital Privacy refers to individuals’ control over their personal data in the digital realm. With regulations like the EU's GDPR and the US's CCPA, the goal is to protect personal data and ensure consent-driven practices.

For digital publishers, the DPDP Rules bring major changes:

User Consent: Publishers must transparently explain data usage and obtain informed consent.

Data Retention and Erasure: Publishers must limit data storage and ensure deletion upon user request.

Targeted Advertising: Clear disclosures are needed on data usage, with opt-out options for users.

Security: Publishers must implement robust security measures, including encryption and breach notifications.

Parental Consent: For children’s data, publishers must obtain parental consent and apply extra safeguards.

Publishers will also face new challenges in balancing content monetization with compliance, especially around programmatic advertising and first-party data collection. Smaller publishers will face a reduced compliance burden, but those handling significant data will undergo annual audits and assessments.

A Digital-first compliance framework will require publishers to adopt automated consent mechanisms, efficient grievance redressal systems, and interact with the Data Protection Board in case of issues.

While the rules create opportunities for privacy-focused innovation, they may also increase compliance costs and require publishers to adapt to cookieless advertising models.

In the coming months, publishers will need to adjust their strategies to stay compliant with the DPDP Rules, 2025, ensuring user privacy while continuing to thrive in India’s evolving digital economy. The DPDPA is a key step toward creating a trustworthy, privacy-first digital ecosystem in India. Read more here - https://www.vmax.com/blogs/india-strengthens-digital-privacy-with-the-digital-personal-data-protection-rules-2025.html

[digitizeadsbbsr]

Overcoming Digital Marketing Challenges: Strategies for Success

Introduction

In the fast-paced world of digital marketing, businesses must constantly adapt to evolving trends, consumer behaviors, and technological advancements. The digital landscape is continuously shifting due to algorithm updates, changes in user behavior, and the emergence of new platforms. While digital marketing provides unparalleled opportunities to connect with audiences, it also presents numerous challenges that companies must overcome to stay competitive.

Moreover, with AI, automation, and data-driven insights becoming central to marketing strategies, companies must ensure they are leveraging these tools efficiently while tackling the risks that come with them. The key to thriving in this space is to be agile, data-driven, and proactive. In this blog, we will explore some of the most pressing problems digital marketing companies face today and the strategies to address them effectively.

1. Increased Competition

With more businesses realizing the potential of digital marketing, the industry has become highly saturated. New agencies emerge daily, offering similar services, making it difficult for companies to differentiate themselves.

Solution:

Specialization: Instead of being a generalist agency, focus on niche markets or industries where you can provide expert services.

Value Proposition: Highlight unique selling points such as innovative strategies, personalized services, or exclusive partnerships.

Case Studies & Testimonials: Showcasing successful campaigns with measurable results can help establish credibility and attract clients.

2. Constant Algorithm Changes

Search engines and social media platforms frequently update their algorithms, which can drastically affect visibility, engagement, and overall marketing performance.

Solution:

Stay Updated: Follow platforms like Google Search Central, Facebook Business, and LinkedIn Marketing Solutions to track changes.

Diversify Strategies: Don’t rely on a single channel. Use a mix of SEO, PPC, content marketing, and social media to reduce risk.

Experiment & Adapt: A/B test different strategies to determine what works best after algorithm updates.

3. Rising Advertising Costs

The cost of paid advertisements on platforms like Google Ads, Facebook Ads, and Instagram Ads is increasing due to intense competition.

Solution:

Optimize Ad Spend: Use AI-driven tools to analyze campaign performance and adjust budgets for the best ROI.

Leverage Organic Marketing: Focus on SEO, social media engagement, and email marketing to reduce dependency on paid ads.

Retargeting & Lookalike Audiences: Use these strategies to target high-intent users rather than spending on broad, less effective campaigns.

4. Ad Fatigue & Banner Blindness

Users are exposed to countless ads daily, leading them to ignore banner ads and avoid engaging with promotional content.

Solution:

Creative & Interactive Content: Use videos, GIFs, interactive polls, and gamification to capture attention.

Personalization: Show ads based on user behavior, past interactions, and preferences to make them more relevant.

Native Advertising: Integrate ads naturally into content, making them less intrusive and more engaging.

5. Data Privacy Regulations

With laws like GDPR, CCPA, and India’s DPDP Act, collecting and using customer data has become more restrictive, impacting targeted advertising.

Solution:

First-Party Data Collection: Encourage users to share their data through newsletters, surveys, and gated content.

Contextual Advertising: Focus on targeting ads based on the content a user is consuming instead of personal data.

Compliance & Transparency: Ensure data collection policies are clear and provide users with options to manage their privacy preferences.

6. Content Saturation

With millions of blog posts, videos, and social media updates published daily, standing out from the crowd is challenging.

Solution:

Quality Over Quantity: Focus on creating in-depth, high-value content rather than mass-producing average material.

Storytelling & Unique Perspectives: Instead of generic content, use storytelling, case studies, and data-driven insights to engage audiences.

Multimedia Content: Utilize videos, infographics, podcasts, and interactive tools to make content more engaging.

7. Difficulty in Measuring ROI

Attribution models are complex, and tracking the success of a campaign across multiple platforms can be challenging.

Solution:

Advanced Analytics Tools: Use tools like Google Analytics 4, HubSpot, and Adobe Analytics for precise tracking.

Multi-Touch Attribution: Implement models that consider different touchpoints in the customer journey.

Clear KPIs & Goals: Define clear objectives for each campaign to measure success effectively.

8. Ad Blockers

A growing number of users install ad blockers, reducing the reach and effectiveness of display advertising.

Solution:

Non-Intrusive Advertising: Focus on sponsored content, influencer marketing, and organic social media growth.

Subscription-Based Models: Offer premium content or ad-free experiences as an alternative revenue stream.

Native Ads & Content Marketing: Create value-driven content that naturally integrates with the user experience.

9. Evolving Consumer Behavior

Audience preferences change rapidly, with new platforms and trends constantly emerging.

Solution:

Market Research: Regularly analyze trends, audience behavior, and competitor strategies.

Omnichannel Approach: Maintain a presence across multiple platforms and adapt messaging accordingly.

Agile Strategy: Be ready to pivot strategies based on emerging trends and audience feedback.

10. Client Expectations & Retention

Clients often expect quick results and may struggle to understand the long-term nature of digital marketing.

Solution:

Educate Clients: Provide clear explanations about campaign timelines and expected outcomes.

Transparent Reporting: Share detailed reports on progress and strategy adjustments.

Relationship Building: Maintain regular communication, provide added value, and offer strategic consultations to enhance client retention.

11. Future AI Instincts in Digital Marketing

Artificial intelligence (AI) is revolutionizing digital marketing, enabling automation, personalization, and predictive analytics to enhance campaign efficiency.

Solution:

AI-Powered Chatbots: Implement AI-driven chatbots for instant customer support and engagement.

Automated Content Generation: Utilize AI tools to create data-driven content at scale.

Predictive Analytics: Leverage AI to analyze customer behavior and forecast future trends.

Personalization at Scale: Use AI to deliver hyper-personalized content, ads, and recommendations to users.

Voice & Visual Search Optimization: Adapt strategies to cater to AI-driven voice assistants and image-based searches.

Conclusion

While digital marketing companies face many challenges, they can overcome them with the right strategies and adaptive approaches. Staying informed, embracing innovation, and maintaining strong client relationships will ensure success in this dynamic industry.

The future of digital marketing will be shaped by AI, automation, and evolving consumer behaviors. Companies that invest in data-driven decision-making, ethical advertising, and sustainable digital strategies will have the upper hand. As the landscape continues to evolve, businesses that remain flexible, customer-centric, and technologically advanced will not only survive but thrive.

By addressing these challenges proactively and staying ahead of emerging trends, digital marketing firms can turn obstacles into opportunities for long-term success.

[news365timesindia]

[ad_1] EnterpriseDB (“EDB”), the leading Postgres data and AI company, is expanding its investment in India to support the country’s accelerating demand for AI-ready, sovereign data infrastructure. Kevin Dallas, CEO of EDB, recently visited company leaders in India, Japan, and Singapore, reinforcing the immense opportunities for enterprises in these regions to leapfrog legacy infrastructure, particularly in highly regulated industries such as financial services and banking.   Kevin Dallas, CEO, EnterpriseDB   India’s IT spending is projected to reach $160 billion in 2025, a 11.2% increase from 2024, with $4.7 billion allocated to data center systems to support AI integration. As businesses modernize, they require scalable, cost-effective data platforms that provide unified observability and support AI-powered workloads across hybrid environments.   EDB Postgres AI is purpose-built for these demands, delivering a sovereign data and AI platform that enables organizations to modernize their infrastructure and comply with evolving regulations like India's Digital Personal Data Protection (DPDP) Rules. The platform gives enterprises full control over their data across on-premises, hybrid, and multi-cloud environments while powering transactional, analytical, and AI workloads.   “Enterprises in India have a unique opportunity to leapfrog legacy-bound competitors in the global marketplace. The government’s investment priorities in world-class AI and data infrastructure strengthen India’s competitive position on the global stage,” said Dallas. “EDB Postgres AI provides the foundation for these enterprises to build adaptable, compliant, and AI-powered architectures engineered for real-time performance at scale.”   As part of its long-term commitment to India’s digital transformation, EDB is expanding its Pune development center, where 40% of its global engineering team is driving advancements in AI-driven database innovation, real-time analytics, and enterprise observability. This investment ensures EDB’s customers and ecosystem partners in India have access to deep technical expertise and capabilities.   "India’s AI-driven economy is built on data, and enterprises need the ability to manage, analyze, and act on that data while maintaining control over it. EDB’s investment ensures enterprises in India have access to the kind of sovereign, scalable infrastructure required to power AI applications without relying on external data control mechanisms," said Mohan Muthuraj, Vice President, Sonata information Technology Limited.   "As businesses in India integrate AI into mission-critical systems, the demand for a database that can handle both real-time transactions and complex analytical workloads is growing exponentially. EDB Postgres AI offers enterprises the technical flexibility to run these workloads efficiently, ensuring compliance with India's data protection frameworks while unlocking AI’s full potential," said Rajendra More, Sr. Vice President, Hitachi Systems India Pvt. Ltd. EDB at PGConf India 2025 EDB will be a Diamond Sponsor at PGConf India 2025, taking place March 5–7 in Bangalore, where its experts will lead sessions on optimizing PostgreSQL performance, AI-driven data strategies, and open-source innovation. As one of the largest Postgres events in the region, PGConf India brings together developers, database administrators, and industry leaders to drive collaboration and advance the future of PostgreSQL.   About EDB EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies.

EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability.For more information, visit www.enterprisedb.com.   EnterpriseDB and EDB are registered trademarks of EnterpriseDB Corporation. Postgres and PostgreSQL are registered trademarks of the PostgreSQL Community Association of Canada and used with their permission. All other trademarks are owned by their respective owners. !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link

[dpdp-consultants]

How To Build Privacy Compliance For India's New DPDP Act?

As soon as the Digital Personal Data Protection Act 2023 was enacted, many companies started efforts to get compliant - from updating privacy policies to tweaking contracts.

But is this enough? 

While that's a good start, true compliance involves a deeper commitment. What's needed here is a comprehensive understanding of the law's nuances and implications, along with proactive measures to ensure ongoing adherence. Ahead, we tell you how to build privacy compliance for India's new DPDP Act. Let's dive in!

What Is The Privacy Compliance?

Privacy compliance makes sure that businesses handle an individual's personal data according to the legal regulations of the DPDP Act. This protects the data from any breaches and unauthorized access. 

Now, adhering to the regulations is mandatory. It not only protects individuals' privacy but helps businesses avoid heavy legal penalties.

By implementing privacy measures, you build trust with customers, manage risks, and demonstrate commitment to ethical data handling practices.

What Is the Digital Personal Data Protection Act (DPDPA)?

Source: Meity

The Digital Personal Data Protection Act 2023 is India's first privacy law and is defined as an Act to provide for the processing of digital personal data in a manner that recognizes both the right of individuals to protect their personal data and the need to process such personal data for lawful purposes and for matters connected therewith or incidental thereto.

The Digital Personal Data Protection Act 2023 addresses privacy concerns by outlining rules for handling personal data. Similar to the EU's GDPR, it emphasizes consent and data subject rights. 

That said, it has distinct features, including specific language, and requirements. The DPDPA mandates that businesses inform users about data processing through a privacy policy. Consent must be informed, meaning users understand what they're agreeing to. Failure to provide proper notice invalidates consent and data processing. 

To put it simply, the Digital Personal Data Protection Act 2023 protects personal data by ensuring transparency and enforcing stringent consent standards. 

Challenges In Privacy Compliance 

Privacy compliance faces various challenges. They include:

Understanding and adhering to diverse regulations of the Digital Personal Data Protection Act(DPDPA) may need a nuanced outlook.

Businesses may struggle with data governance, determining who accesses data and how it's used, while ensuring compliance with laws. 

The lack of clear guidelines can make implementation feel complicated and lead to uncertainty and potential legal risks. 

Balancing security measures with user accessibility poses a challenge, as overly restrictive policies can hamper user experience. 

New technology introduces new privacy concerns, requiring constant adaptation to protect data effectively. 

Education and awareness gaps among employees and customers further compound these challenges, stressing the need for comprehensive privacy training programs.

What Must Companies Do To Build Privacy Compliance?

Here are a few things companies can do to build privacy compliance:

Create clear guidelines for all employees and update them regularly to adapt to changing circumstances.

Ensure adherence to policies from top management to down and integrate them into company culture through open communication.

Make policies easily understandable and encourage staff to follow them. Also, address any implementation challenges immediately.

Utilise checklists to help everyone follow procedural requirements and track progress efficiently.

Facilitate easy and clear methodology for responding to Data principal rights and grievance redressal.

Conduct regular training sessions for all staff levels to reinforce understanding of policies and maintain compliance.

Stay up-to-date on evolving laws and regulations and ensure policies remain relevant and compliant with current standards.

Enforce policies consistently across all team members and departments and showcase the importance of compliance in daily operations.

Perform audits periodically to evaluate policy effectiveness, identify areas for improvement, and manage any security gaps.

Use automation tools to streamline compliance processes and maintain consistency.

Privacy Compliance Solutions & Automated Tools

As you can see, building privacy compliance for India's new DPDP Act requires a comprehensive approach. You must understand the law’s intricacies and develop a robust action plan. From conducting Data Protection impact assessments to clear data handling policies, it needs continuous efforts.

DPDPA Consultants bring you all the necessary tools and solutions, which makes privacy compliance with the Digital Personal Data Protection Act 2023 easier. Here's how: 

Our Data Protection Consent Management tool enables obtaining valid consent easily and automates consent request handling, ensuring compliance throughout the process.

With Data Principal Grievance Redressal, individuals can effortlessly exercise their data rights through a user-friendly platform, enhancing response efficiency in line with the Digital Personal Data Protection Act 2023.

Simplify the Data Protection Impact Assessments (DPIAs) process with our tool and allow easy risk assessment and tracking, ensuring everyone stays informed about the efforts.

Our Data Protection Awareness program enables management to oversee the continuous execution of their personal data privacy initiatives efficiently.

Ensure outsourcing agreements comply with the DPDP Act through our Contract Reviews and redrafting services.

Our custom training programs address organization-specific needs, emphasising practical aspects of DPDP compliance such as personal data policies and processing activities.

Build Privacy Compliance For DPDPA Today!

Boost your compliance journey with DPDP Consultants. Our comprehensive suite of automation tools and expert services simplifies DPDPA adherence every step of the way.

Contact Us For DPDP Compliance Tools

FAQ 

How do you ensure data privacy compliance?

Ensuring data privacy compliance involves several steps such as implementing robust security measures, conducting regular audits, staff training, etc. The right set of strategies is imperative to uphold regulatory standards.

Why is data privacy and compliance important?

Data privacy and protection are important to protect individuals' sensitive information, maintain trust with customers, and avoid legal penalties associated with data breaches or mishandling.

What are the 5 pillars of compliance with the Data Privacy Act?

The five pillars of compliance with the Data Privacy Act include appointing a consent manager, data protection officer, conducting risk assessments, implementing data protection measures, creating a privacy management program, and reporting breaches immediately.

[news365times]

[ad_1] EnterpriseDB (“EDB”), the leading Postgres data and AI company, is expanding its investment in India to support the country’s accelerating demand for AI-ready, sovereign data infrastructure. Kevin Dallas, CEO of EDB, recently visited company leaders in India, Japan, and Singapore, reinforcing the immense opportunities for enterprises in these regions to leapfrog legacy infrastructure, particularly in highly regulated industries such as financial services and banking.   Kevin Dallas, CEO, EnterpriseDB   India’s IT spending is projected to reach $160 billion in 2025, a 11.2% increase from 2024, with $4.7 billion allocated to data center systems to support AI integration. As businesses modernize, they require scalable, cost-effective data platforms that provide unified observability and support AI-powered workloads across hybrid environments.   EDB Postgres AI is purpose-built for these demands, delivering a sovereign data and AI platform that enables organizations to modernize their infrastructure and comply with evolving regulations like India's Digital Personal Data Protection (DPDP) Rules. The platform gives enterprises full control over their data across on-premises, hybrid, and multi-cloud environments while powering transactional, analytical, and AI workloads.   “Enterprises in India have a unique opportunity to leapfrog legacy-bound competitors in the global marketplace. The government’s investment priorities in world-class AI and data infrastructure strengthen India’s competitive position on the global stage,” said Dallas. “EDB Postgres AI provides the foundation for these enterprises to build adaptable, compliant, and AI-powered architectures engineered for real-time performance at scale.”   As part of its long-term commitment to India’s digital transformation, EDB is expanding its Pune development center, where 40% of its global engineering team is driving advancements in AI-driven database innovation, real-time analytics, and enterprise observability. This investment ensures EDB’s customers and ecosystem partners in India have access to deep technical expertise and capabilities.   "India’s AI-driven economy is built on data, and enterprises need the ability to manage, analyze, and act on that data while maintaining control over it. EDB’s investment ensures enterprises in India have access to the kind of sovereign, scalable infrastructure required to power AI applications without relying on external data control mechanisms," said Mohan Muthuraj, Vice President, Sonata information Technology Limited.   "As businesses in India integrate AI into mission-critical systems, the demand for a database that can handle both real-time transactions and complex analytical workloads is growing exponentially. EDB Postgres AI offers enterprises the technical flexibility to run these workloads efficiently, ensuring compliance with India's data protection frameworks while unlocking AI’s full potential," said Rajendra More, Sr. Vice President, Hitachi Systems India Pvt. Ltd. EDB at PGConf India 2025 EDB will be a Diamond Sponsor at PGConf India 2025, taking place March 5–7 in Bangalore, where its experts will lead sessions on optimizing PostgreSQL performance, AI-driven data strategies, and open-source innovation. As one of the largest Postgres events in the region, PGConf India brings together developers, database administrators, and industry leaders to drive collaboration and advance the future of PostgreSQL.   About EDB EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies.

EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability.For more information, visit www.enterprisedb.com.   EnterpriseDB and EDB are registered trademarks of EnterpriseDB Corporation. Postgres and PostgreSQL are registered trademarks of the PostgreSQL Community Association of Canada and used with their permission. All other trademarks are owned by their respective owners. !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link

[kumard12]

India's Digital Personal Data Protection Framework: From Bill to Implementation

India's journey toward comprehensive data protection has seen significant developments since 2019. The recent Draft Digital Personal Data Protection Rules, 2025, marks the latest milestone in this evolution, building upon the Digital Personal Data Protection Act, 2023 (DPDP Act). As organisations navigate these changes, business lawyers play a crucial role in interpreting and implementing these regulations.

From Bill to Act: The Journey of Data Protection in India

The path to India's current data protection framework began with the Personal Data Protection Bill, of 2019. As noted in an earlier analysis by Vaneesa Agrawal, founder of Thinking Legal, this bill laid the groundwork for the subsequent legislation. "The initial bill represented India's first step toward comprehensive data protection, though it required significant refinement to balance individual rights with business needs," Vaneesa Agrawal explains.

Business lawyers across India closely monitored the bill's evolution into the DPDP Act, of 2023, which brought more clarity to data protection requirements. The Act established fundamental principles for data processing, emphasising consent and individual rights while considering the practical needs of businesses.

Key Features of the Current Framework

The Draft Digital Personal Data Protection Rules, 2025, recently released for public feedback, adds another layer to this framework. As business lawyers note, these rules aim to operationalise the DPDP Act's provisions while maintaining a balance between protection and innovation.

"The rules demonstrate a pragmatic approach to data protection," Vaneesa Agrawal points out. "They acknowledge the need to protect individual privacy while ensuring that businesses, especially startups, can continue to innovate and grow."

Several key aspects of the framework have caught the attention of business lawyers:

Consent Management

The rules emphasize robust consent mechanisms, requiring organizations to obtain explicit permission before processing personal data. Business lawyers advise that this necessitates a thorough review and potential overhaul of existing data collection practices.

Children's Data Protection

Special provisions for protecting children's data have been introduced. "The requirement for parental consent verification through government-issued IDs represents a significant step forward in protecting minor's privacy," Vaneesa Agrawal highlights. This aspect has business lawyers particularly focused on helping organizations implement appropriate verification systems.

Cross-Border Data Transfers

As Vaneesa Agrawal notes, "The framework's approach to international data transfers reflects India's growing role in the global digital economy." Business lawyers emphasize that organizations must carefully evaluate their data transfer mechanisms to ensure compliance with these new requirements.

Implementation Challenges and Solutions

Organizations face several challenges in implementing these regulations. Business lawyers identify key areas requiring attention:

Technical Compliance: The rules require sophisticated data management systems. Business lawyers suggest conducting thorough audits to identify gaps in current practices.

Documentation Requirements: "Maintaining proper documentation of consent and data processing activities is crucial," Vaneesa Agrawal emphasises. Business lawyersrecommend developing comprehensive record-keeping systems.

Training and Awareness: Organizations need to invest in training employees about data protection requirements. As Vaneesa Agrawal points out, "Creating a culture of data protection awareness is as important as implementing technical measures."

Impact on Different Sectors

The framework's impact varies across sectors. Business lawyersobserve that technology companies, financial institutions, and healthcare providers face unique challenges and requirements:

Technology Sector

The rules particularly affect tech companies handling large volumes of personal data. Business lawyers are helping these organisations develop compliant data processing systems while maintaining operational efficiency. Special attention is being paid to AI and machine learning companies that process vast amounts of personal data for algorithm training. 

Financial Services

Banks and fintech companies must balance data protection requirements with existing regulatory obligations. "Financial institutions need a nuanced approach to compliance," Vaneesa Agrawal notes, "one that addresses both privacy and regulatory reporting requirements." Business lawyers point out that the sector's heavy reliance on customer data for credit scoring, fraud detection, and personalised services requires particularly robust protection mechanisms.

Healthcare

The healthcare sector faces unique challenges due to sensitive personal data handling. Business lawyers emphasise the need for specialised protocols in this sector, particularly regarding electronic health records and telemedicine platforms. The integration of digital health solutions has made data protection even more critical, requiring careful consideration of both privacy and accessibility.

Future Implications

Looking ahead, business lawyers anticipate several developments:

Regulatory Evolution

The framework will likely continue to evolve as technology advances. "We expect regular updates to address emerging technologies and threats," Vaneesa Agrawal predicts. Business lawyers anticipate that quantum computing, metaverse applications, and decentralised technologies will require new regulatory considerations.

Global Alignment

Business lawyers observe increasing alignment with international data protection standards, though with distinct Indian characteristics.

Enforcement Mechanisms

The establishment of the Data Protection Board will bring new enforcement challenges. "Organizations should prepare for more rigorous oversight," Vaneesa Agrawal advises. Business lawyers expect the Board to develop detailed guidelines for different sectors and potentially introduce sector-specific compliance requirements.

Conclusion

India's digital personal data protection framework represents a significant step forward in safeguarding individual privacy while fostering digital innovation. As organisations work to implement these requirements, business lawyers will continue to play a vital role in interpreting and applying these regulations effectively.

The framework's success will depend on how well organisations adapt to these new requirements while maintaining their operational efficiency. As Vaneesa Agrawal concludes, "The key lies in finding the right balance between robust data protection and business growth. This is where informed legal guidance becomes invaluable."

[jnrmanagement]

Digital Personal Data Protection (DPDP) Rules 2025: Key Highlights & Compliance Measures. The Ministry of Electronics and Information Technology (MeitY) has released the draft of the much-anticipated Digital Personal Data Protection Rules 2025 (DPDP Rules) for public consultation on January 3, 2025. In 2023, after several iterations of bills, India finally enacted its first Digital Personal Data Protection Act, 2023 (DPDPA). This Act aims to protect individuals' privacy and secure their personal data in the digital sphere in India. It received presidential assent on August 11, 2023 but has not yet been operational due to the absence of administrative rules under the Act.

[aakashmalhotra]

Draft Digital Personal Data Protection Rules, 2025

The Draft Digital Personal Data Protection Rules, 2025 enforce India's DPDP Act, 2023, ensuring data privacy with consent, erasure rights, and grievance redressal. A digital-first approach simplifies compliance. Read more here.