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ptcorporategifts · 8 years ago
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Corporate Gifts in Singapore
It is important to note that several corporate gifts in Singapore serve different purposes. These gifts, which are giveaways to convention goers comprises primarily of end users. These gifts are different from those given to an industry conference with insiders only. You need to know the difference. Always ensure that the gift you are giving out is fit for the specified audience and demographic you are reaching. Different gifts serve distinct purposes.
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Characteristics of a corporate gift in Singapore
i. Exclusivity of the gift.
An exclusive gift has to be costly and expensive. Such products have a hefty price tag. This is the reason as to why one has to meet a customer’s expectation halfway. Give out a semi-exclusive gift. They will have the ability to see the product they are receiving as it comes from a recognized brand. Exclusiveness will give enough ideas on the real value of the gift.
ii. Practicability and visibility
You should always keep in mind that once you are giving out a corporate gift, your recipient will show it off. Other people will see your brand openly. Do not give out a gift that is innocuous and easy to hide. If you give a gift that is not visible, you miss the point. The corporate gifts should not only be useful and functional; they should also grab attention. The main aim of giving these gifts is selling brands. If your brand circulates among people, you will do business. In this case, having promotional gifts will entirely enhance taste among people at the event.
iii. Message communication
Always ensure that your corporate gift communicates well with the audience. For example, Diwali business gifts are packaged in metallic boxes, but when opened, the consumers realize that they are the best rich Cadbury chocolates. The alluring tastes and presentable boxes make these the best corporate gifts. Therefore, if you want people to love your giveaway, focus on the message on the packaging. This will enhance the image of utility. The longer a consumer hangs on the packaging of your gift, the longer your brand remains top.
Doing an in-depth research on the kind of audience you are giving your corporate gifts in Singapore is vital. Carrying out advanced research will make a solid impact amongst the customers. Conducting a small survey will work for you. Alternatively, a small poll will help you in gauging the kind of incentives that will capture their attention. Once you get the data, make informed decisions on the kind of gifts your clients will appreciate. Focusing on their interests will make the best impression. This will help in making them have a positive mental association with your brand logo, which is your brand’s graphical manifestation.
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