#dillards gucci sunglasses

[theluxurydirect1]

Gucci GG225S 007 Gold/Brown Gradient Oversized Square Women's Sunglasses. Frame Details Model  Gucci GG225S 007 Lens Color Brown Front Color Gold Temple Color Gold Measurements 63/17/130 RX- Able N/A Comes With Authentic Case, And Cleaning Cloth For Gucci GG 0225S Sunglasses

[vincentsymons]

Something is wrong: hidden in the undergrowth is a small rake used to sweep over footprints in the sand, a tool cherished by its owner, Davidson.

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[3monthsineurope]

June 9, 2021

When Haley and I woke up around 10:30, we got a text from Mom saying Grandma Arlene had passed away the night before. We were both really sad, but it was Grandma’s time to pass—she hadn’t been herself in a while. But, that didn’t necessary make her passing easier? I almost feel like she waited to leave until Haley and I were together. I was just worried about Dad—I wish I could have been with him to give him some comfort.

Haley and I had a really slow and chill morning (you’ll see a pattern soon enough). We weren’t acclimated to East Coast time yet! Or, at least that was our excuse, hahah. We wanted to get some coffee, so we looked up what was around and found The Smelly Cat, about two blocks away. We walked there and we’re already shocked by the heat! We were moist from the humidity on the few minute walk. The Smelly Cat was a cute spot only doing walk up orders. Haley got an iced white mocha with oat milk and I got an iced mocha. I like that they used crushed ice. We took the coffee back to our Airbnb and got ready for the day. It would have been nice to have a key for the apartment—just because we never ended up memorizing the outer door code or our apartment code.

Haley took a shower and we both did our make up and got dressed for the day. We nibbled on some of our pizza from the night before and lounged around, then we decided it was time to get a move on. I knew a girl from Red Robin from years ago, who lived in Charlotte, so I had previously messaged her about some things to do in the Queen City (named after Queen Charlotte). Haley wanted to go shopping and get some clothes, so Paige (the girl I knew), recommended two places, Atherton Mill and Market in the Southend neighborhood, and the South Park Mall. We decided to head to the Atherton Mill first. We took an Uber there, and it was about ten minutes away from our place in NoDa.

Dang, you’re going to hear this a lot, dear reader, but it was hot out! Hot and humid! The first store we saw at Atherton Mill and Market just happened to be Sephora! We popped and and saw Haley’s famous picture at the beautify bar. Paige had told us there there were a lot of places to eat in the Southend area, but when we explored a bit, we realized almost all of the restaurants were only open for dinner. There was a really cool looking place called Hawker that looked like super tasty Asian food, but Haley doesn’t love Asian food.

We ended up getting our first meal of the day around 2 at a place called Pour House. We had a really nice server named Jay, but he did mess up our order, hahah. We each got a drink and decided to share a southern style sandwich with grilled chicken and pimento cheese spread (Jay left the jalapeños on it, but thankfully Haley got most of them out). We got our sandwich with sweet potato tater tots and it was all pretty tasty. We asked our server what we should do in Charlotte and he suggested a pub crawl on a trolly. Haley or I had never done one of those, so we signed up online right then!

Our next stop was the big fancy mall, South Park Mall. We took an Uber from Southend and this mall was huge! We went to Nordstrom first. Haley ended up getting a pair of sunglasses and two pairs of trendy, wide leg style jeans. We also called Dad and talking to him about Grandma Arlene passing away. We all knew it was time for Grandma Arlene to go home to Heaven with God and Grandpa Lorren, but Haley and I were worried about Dad. He seemed to be doing the best that he could be, during the circumstances. We walked through the mall and stopped at Dillards. I remember Dad telling us that he would go shopping at Dillards for his clothes, while growing up (at least I think that’s the right memory). This mall had soooooo many stores! A lot of fancy ones, too, like Gucci, Tiffany’s, and the like. Before we knew it, it was time to go on our trolly adventure!

We took an Uber about 15 minutes away to Uptown (which is the downtown area). We met our tour guide for Trolly Pub Charlotte, named Zach. Haley and I didn’t have any alcohol, so he directed us to a 7/11 a few blocks away. Haley and I each got two large seltzer’s. When we got back to the trolly, we joined a group of three and a group of four. Everyone was pretty friendly. Zach drove the trolly around and we didn’t have to peddle too much, just when we were starting from a full stop (there was a battery powering the trolly, too). A guy named Demetris had his phone plugged in and was playing some fun music. We all drank some of our own drinks and Zach drove us around Uptown. It was so fun to be outside on a trolly, mixed in with cars! A lot of people watched us when we passed—we were having such a good time!

At our first stop, Haley and I went to two bars, one called the Local and one called Sips. We hadn’t made friends yet with the rest of the group, so we stuck to ourselves. We hopped back on the trolly to find a new person had joined the group of four. We peddled around for a bit, then Zach realized her left the generator on the side of the road—woops! So we went back and grabbed that, haha. Our next stop was in a cute alleyway with maybe six bars with patios. It seemed like every restaurant and bar had outside seating. We ended up sitting with Demetris and his wife Kayla. The group of five was celebrating her birthday! Haley and I bought her a shot and started talking with them. Haley told them about some of the famous people she had seen or met in LA, which they thought was really cool! A few of us girls went together to the bathroom, then it was time to peddle back to our starting point. Everyone we encountered was super friendly—must be that southern hospitality!

Haley and I took an Uber back to NoDa, but this time to a brewery called Heist Brewery. We didn’t have to wait, which was nice. I got a flight of beer (you should all know by know that I like flights of any kind!) and Haley had a glass of wine. We shared a chicken and waffle sandwich that was soooooo good! It might have been the best food of the week. We also shared some pulled pork mac and cheese, which was good! We shared a cookie with ice cream that was super good, and some bread pudding that was just meh. After dinner, we walked about ten minutes home to our Airbnb. We watched the show Hoarders for a bit, then called it a night. We both got ready for bed and were in bed before midnight. It was a really great day, especially when we started out without any plans! :]

[kayrivy]

Final Project Week 7

Think of this as a professional report prepared by a social media consultant (you) for a professional client. The goal is to assess where the client is regarding their social media use and what they could be improving on or changing in their marketing focus.

(1.) I am introducing a company called DIFF Eyewear. DIFF Eyewear is a charitable eyewear company that prides themselves on the promise that for every pair of eyewear bought they will donate a pair of glasses to people in need. The norms for an eyewear or sunglasses company is usually pretty quiet and is not in your face about advertisement by any means. The standards for the eyewear industry usually reside in the contracts with sunglasses stores or with retail stores with a sunglass area. As far as advertisements go most people can find advertisements in the mall, in magazines, maybe on a billboard, or around the store they are in. Advertising for sunglasses isn’t usually seen on television or on the Internet for a specific brand. There are plenty of celebrities or higher-class citizens with expensive sunglasses that aren’t seen advertised, except for in magazines, and they rely on word of mouth or their product being seen on the people wearing them.  Those same high-end eyewear and sunglass companies are usually not just eyewear; they are a part of a clothing company or a company that offers other products.  The advertisements the high-end eyewear does use, in magazines or with their clothing lines, are paid advertisements. DIFF is an organization that is trying to be completely different than their competition. While there are new companies that are paying for advertising on social media sites, DIFF is trying to create their advertising through people. DIFF is probably paying some of their celebrity advertisers and social media influencers based on views and attention but they are hoping that with online reviews and tags and posts on social media that they will attract more attention because people are recording videos of them using the sunglasses and showing all the options they have. One thing that DIFF does that is already different from other eyewear companies is their charity influence, participation in the charity they are giving to, and the price for the quality of product. The major problem of sunglasses today is that they are expensive. Not only are the high-end sunglasses so expensive ($200-$600) that the average citizen would never pay for them but even the middle ground ($90-$200) sunglasses are still pricey. Companies like Dior, Prada, Gucci, Versace, Tiffany, etc., are the high-end sunglass that can run you over $600.00 for a pair of sunglasses. Ray-ban, Maui Jim, Costa Del Mar, and Oakley are popular, more reasonable, sunglasses that can still run up to $350.00. Online eyewear companies like DIFF try to appeal to the everyday customer that wants practical and durable, but still good quality, eyewear. (2.) DIFF’s social media history is through the roof. DIFF is a company that prides itself on the social media posts of celebrities and social influencers. There are a lot of posts on YouTube, Instagram, Facebook, and Twitter of DIFF’s sunglasses and eyewear. DIFF themselves use YouTube to post new product clips and advertisement videos. Instagram is the most used and most popular form of social media that DIFF uses with over 500,000 followers. Facebook is their next most popular and used social media platform with over 171,000 followers.  Their strategy to create more sales and awareness is using the power of social media with celebrities and social media influencers. Social media influencers are people with a lot of followers; they are the celebrities of social media. By using celebrities and influencers they are able to reach a ton of people just by posting one video and if they can post many pictures or do a collaboration with celebrities then they can get even more attention. The videos that are being posted are review videos; so not only do they show the product being used by famous people that they recognize, but they are also being told how amazing the product is and how great the cause is that they are contributing to. (3.) The social commerce strategy that DIFF (charitable eyewear) uses is the strategy of using celebrities to support social media interaction. They also get their consumers to tag them in pictures and post review videos to assist as well. DIFF uses their social media accounts to post sales and new products but they mostly let their influencers to do the outreach work. They encourage and facilitate influence and impressions by using celebrities that are well known and are aesthetically pleasing. Using celebrities who are already being noticed for the products they use are posting videos of the good things they think about DIFF eyewear that generates views and generates social commerce. Not only are they using celebrities to tell consumers what they think about DIFF’s products but they are also collaborating with DIFF to create their own “lines” of sunglasses. Khloe Kardashian, Jessie James Decker, Demi Lovato, and Becca Tilley have all collaborated to make their own version of DIFF sunglasses and beyond them they have the support of other celebrities like Kendall and Kylie Kardashian, Mario Lopez, Audriana Patridge, Joelle Fletcher, Scott Disik, and many other reality TV stars and social media influencers. All of these relationships are helpful for their brand but I think the critical relationships are with the collaborators and then second to that are all the celebrities that support and suggest DIFF eyewear. 

(4.) 

https://youtu.be/pX1_hUDPOWMhttps://youtu.be/6Ei2uMR-XO0

https://www.facebook.com/AkinsLaur/videos/vb.1181035255272783/1588341007875537/?type=2&theater

https://www.facebook.com/themeaganrigney/videos/vb.292281914158198/466923920455351/?type=2&theater

https://www.amazon.com/Diff-Eyewear-Designer-Square-Sunglasses/dp/B075VD2MWK/ref=pd_cp_309_3?pf_rd_m=ATVPDKIKX0DER&pf_rd_p=ef4dc990-a9ca-4945-ae0b-f8d549198ed6&pf_rd_r=EE455JKTT9A7BFDZKC45&pd_rd_wg=Chhdy&pf_rd_s=desktop-dp-sims&pf_rd_t=40701&pd_rd_w=OTrf3&pf_rd_i=desktop-dp-sims&pd_rd_r=966514c7-f129-11e8-bd66-f7675945ae46&pd_rd_i=B075VD2MWK&psc=1&refRID=EE455JKTT9A7BFDZKC45

The reviews I am seeing all over the internet is the positives of DIFF charitable eyewear. Consumers are loving the price point and loving the quality of sunglasses they are getting. They are comparing DIFF to companies like Ray-Ban. (5.) I think DIFF charitable eyewear has got social media marketing down. I think the way they are using social media influencers, reality TV stars, and celebrities to advertise their products and facilitate e-commerce is above any other eyewear brand. The thing that DIFF is constantly winning over other companies is the quality for the price. Most of the reviews I am seeing online are people comparing them to their Ray-bans and other expensive sunglasses that are over two times more expensive. People seem to love their glasses but some people are also frustrated with some of the designs because they are two big or not able to be adjusted enough. Those bad reviews are very few among the good reviews. DIFF has done a great job of getting the right people involved to get their company the right attention and I think they need to move into the stores that the rest of the sunglasses are in like sunglass hut and other popular sunglass stores. I did research that DIFF eyewear is being sold at boutiques and department stores like Dillards which I think it is another great move on their part because once again they are advertising their product in the places that their normal consumers would shop. 

References:

http://www.greenecoservices.com/100-eyewear-companies-that-give-back/

https://www.sunglasshut.com/us/womens-sunglasses/4/68/18?pageType=women

https://www.instagram.com/diffeyewear/?hl=en

https://www.facebook.com/diffeyewear/

https://twitter.com/diffeyewear

https://youtu.be/SydHRNSzwVM

https://youtu.be/vCfKiG95gK4

https://www.youtube.com/channel/UC5EZQf4L1JHm9k5sNBetRjw

https://www.instagram.com/p/Bqc2sHznNtV/

@necsocialmedia