#dhoopbattii

[prabhushriram]

A new brand revolutionizes the Incense Sticks Market in India

India is a country where vibrant traditions and rich cultures are woven under the secular fabric of patriotism. Catering to diverse consumers, the Indian fragrance market is a dynamic industry. As per a report by IMARC Group, the incensestick market size in India including both Agarbatti and Dhoop is expected to show a compound Annual Growth Rate of 8.8% between 2023 to 2028.

In response to consumer desire for increased convenience, post the COVID-19 epidemic, and changes in consumer behavior, the Fast-Moving Consumer Goods (FMCG) business market size in India and globally is going through a tremendous transformation. Besides several other factors, one of the most important reasons for this growth rate in incense sticks and allied products can be attributed to the introduction of low-smoke, organic and herbal ingredients-based incense sticks in the Indian market.

As one of the front runners in launching these products, Prabhu Shriram has become India’s bestAgarbatti and Dhoop brand within a short time span with its low-smoke, charcoal-free, organic, and eco-friendly product range. Consumers who have always been extra conscious regarding health issues and environmental pollution are now queuing up to buy Prabhu Shriram products.

With the wave of new-age entrepreneurs and budding start-ups, many brands have come up with innovative ideas to enhance and promote our country’s rich ancient heritage. Paving a way into modern civilization, Prabhu Shriram-India’s Best Agarbatti and Dhoop comes as a savior that reconnects all the generations with the ethos of our rich Indian art & culture.

Marketed by Mode Retails Sales and Marketing Pvt Ltd, Mr. Prashant Kumar, (Founder & Managing Director) started this company of incense sticks and allied products in 2019, with the sole purpose of promoting the stories of our culture through innovative product designs and sustaining our diverse craft traditions in its unique packaging.

During each product’s conceptualization, Prabhu Shriram (PSR) aims to weave the values and unique storylines of holy epics like the Ramayana and imbibe the qualities of deities like Mata Vaishno Devi, Sai Baba, Vishnu Avatar Lord Venkateshwara, and Shiva into their premium quality products.

Elevated stress and anxiety levels, an inevitable result of diminishing family bonds are the new normal in today’s society. The global modernized era has technology isolating people in a family as opposed to connecting them. This is why there is a dire need for brands like Prabhu Shriram that are working towards empowering today’s youth with the values of our ancestors. Even the brand’s core concept is based on lord Shri Ram, an incarnation of lord Vishnu and an epitome of morality, ethics, and family values. They bring back stability in a person’s life by reconnecting them to their roots.

The products are curated post thorough research and scientific methods to eliminate feelings of anxiety & stress with their continuous usage and relieve negative thoughts from the mind and body. The fragrance of each product is created with a blend of natural herbs, and ayurvedic essential oils inspired by ancient Indian scriptures.

By pairing high-quality traditional art with contemporary designs and modern processes, some of Prabhu Shriram’s benchmark incense collections include the Shripad Ramayana SeriesDivine Box, which has been inspired by the ten most significant events of Lord Shri Rama’s life enveloped in Madhubani Paintings, handcrafted by artists from Mithila; the Temple collection which is based on the pious cosmic energies India’s most famous temples and holy places; the Meditation Series, the Lifestyle series infused with international perfumes and various other incense collections inducing every natural fragrance on earth including their fruit and flower series, Dhoop, Sambrani Cups, Divya Jyot, and Havan Samagri. The products come with intricate storylines about the subject and give lessons on how to create a balance in our fast-moving chaotic life.