#designedtomove.org

[helloinstrument-blog]

NEW WORK: DESIGNEDTOMOVE.ORG

The world has stopped moving.

Technological advancements and innovation has “designed” physical activity out of our lives. So much so that inactivity actually seems normal. More than anyone, our kids feel the greatest impact.

Did you know that 10-year-olds today are the first generation to have a shorter life expectancy than their parents? Or that more deaths are attributed yearly to physical inactivity than smoking or traffic accidents? 

Designedtomove.org is the go-to place to download Designed To Move: The Physical Activity Agenda—a report that dives deep into this issue and how we can break the cycle of inactivity. This report was first released at the 8th Annual Clinton Global Initiative, and people have been directed to this new website to learn more and take action.

We designed, developed and provided content strategy for designedtomove.org for our Nike Better World client and it's received tremendous response all around, including Fast Company who discussed it last week. The more ground we can cover in spreading this message, the more we can do about affecting change. That’s the impact we hoped to make when we took on this project. So, get out there and get moving!