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Deccan Herald Advertising: A Powerful Channel for Reaching Audiences Across India

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Unlocking Opportunities: The Power of Deccan Herald Advertisement

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Wider coverage in Southern India made possible through Deccan Herald advertising!

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Aamir Khan’s special cameo in Rajinikanth starrer Coolie to “erupt theatres with whistles and cheers”: Report

Actor Aamir Khan is all set to team up with superstar Rajinikanth after three decades in Lokesh Kanagaraj’s much-anticipated film, Coolie. This collaboration has generated significant excitement in the industry and among fans, marking a reunion of the two actors after their last appearance together in the 1995 film Aatank Hi Aatank.

Aamir Khan's Special Cameo in Coolie?

For months, rumours were swirling about the possibility of Aamir Khan making a special appearance in Coolie. Now, a report by Deccan Herald stated that the actor will indeed be part of the project, adding his unique touch to Lokesh Kanagaraj’s action-packed Tamil thriller.

A source close to the production revealed, “Yes, Aamir Khan has signed the contract. His role is brief yet impactful, and this addition has brought renewed energy to the team, taking the film to the next level.” The cameo, although short, is expected to create a lasting impression, similar to Aamir's past roles.

On-Screen Magic: Aamir Khan and Rajinikanth Together

Fans are particularly excited about seeing Aamir Khan and Rajinikanth share the screen once again. The last time the two actors worked together was nearly 30 years ago, and their reunion in Coolie promises to deliver memorable moments. The source added, “His role will be very short yet powerful, just like in Lokesh's previous films. Theatres are going to erupt with whistles and cheers when Aamir Khan and Rajinikanth’s scenes hit the big screen.”

The shooting of Coolie is primarily scheduled to take place in Vizag. However, the location may be shifted to Chennai depending on Rajinikanth’s health. “If necessary, a set will be built in Chennai, where Aamir and Rajini’s scenes will be filmed,” the source mentioned. Despite these possible changes, production is moving ahead as planned.

The Stellar Cast of Coolie

Directed by Lokesh Kanagaraj, Coolie is being produced by Sun Pictures and stars Rajinikanth in the titular role. The ensemble cast includes well-known names such as Nagarjuna, Shruti Haasan, Soubin Shahir, and Sathyaraj, among others. With Rajinikanth leading and Aamir Khan making a cameo, the film is set to be one of the most talked-about projects of the year.

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Innovative design can help newspapers get young readers on board

In a previous article, Indian Printer and Publisher had interacted with the lead designers of Hindustan Times, The Indian Express, The Hindu, which won accolades along with Deccan Herald and Malayala Manorama at the 6th International Newspaper Design Competition awards announced recently.

Part one focused on the award-winning designs. In this article, Anup Gupta of Hindustan Times, Kannan Sundar from The Hindu and Bivash Barua from The Indian Express discuss the road ahead for newspaper design and the challenges in getting younger readers on board.

Attracting younger audiences

Newspapers can attract young readers by ditching the cluttered layouts favored by some papers and instead focusing on clean, functional design, Barua shared. “Young people today are smart and used to the intuitive interfaces of their favorite websites and apps. They expect the same from their news sources. A functional design makes it easy for them to find the news they want quickly and avoid information overload,” he added.

The line between ‘design’ and ‘decoration’ is very thin, and risks being breached easily to make a page ‘attractive,’ Gupta said, adding that, however, while it may look good, such a page will not address the elephant in the room. “Content, for any audience, young or old, will always remain the king. Once the content is in place, design should come in to create layers to enable the audience to access it simply, absorb it easily, and process the content completely, to walk away feeling satiated,” he said. 

A good design, therefore, hums quietly alongside the content, enveloping the audience in its embrace whilst creating space for the content to bloom, he revealed.

“With many young people consuming news on their smartphones and tablets, we understand the importance of mobile optimization. Our designs draw inspiration from UI and UX principles for mobile devices, ensuring a seamless transition from digital to print,” Sundar said. By prioritizing visual appeal, interactivity, mobile optimization, personalization, and inclusivity, we aim to create engaging and relevant content experiences that resonate with the next generation of readers, he added.

Future of newspaper design

“Over centuries, as and when a new technology comes on the horizon, there is some disruption. But then the theory propagated by Bruce A Tuckman in the early 1960s — FORM, STORM, NORM, PERFORM, comes into play, and after some disruption, eventually, things settle down. The digital and the brick-and-mortar world will eventually coexist, and I believe it will be just fine,” Gupta explained.

So, seeing the future through Mr Tuckman’s lens, when new tech is ‘formed’ (developed), and it creates a ‘storm’, new ‘norms’ will be established that will help everyone ‘perform,’ he said, adding that newspapers will see some change, but it will be for the better. The future of newspapers is safe if we embrace new ways of storytelling and reach out to satisfy the needs of our audiences.

While both digital and print design share core principles and goals, a key difference lies in how they capture user attention, shared Barua, adding digital products aims to engage users quickly, while print design needs to hold a reader's interest for a longer duration. This doesn't negate the importance of print. In India, for instance, newspapers remain a powerful medium, and effective design will be crucial for their continued success, he added.

In the digital era, newspapers are undergoing significant transformation to meet the evolving needs of readers, according to Sundar. “We're seeing a shift towards mobile optimization as more people consume news on smartphones and tablets. This means our designs must prioritize mobile-friendly layouts to ensure seamless reading experiences on smaller screens.”

Data visualization plays a crucial role in helping readers understand complex information, Sundar shared. “Expect to see more charts, maps, and infographics that make data more digestible and engaging.”

“User engagement is another focus. We are creating opportunities for readers to participate in the news through interactive features, community forums, and user-generated content. And of course, we are integrating with social media and digital platforms to reach and engage audiences where they are. Seamless sharing of content, live updates, and real-time interactions with readers are all part of our digital strategy. Overall, the future of newspaper design is all about innovation, interactivity, and delivering personalized, engaging, and accessible content experiences across multiple platforms and devices, Sundar added.

“Standing out in a digital world is a must. Newspapers compete with the constant stream of attention-grabbing content online. Design plays a critical role in capturing the reader's interest and holding it against the endless scroll of the web,” Barua shared.

Challenges in newspaper design

Creating newspaper designs presents a myriad of challenges, Sundar said, adding that as design editors, they are tasked with navigating the delicate balance between tradition and innovation. “We must seamlessly blend new features with familiar elements to keep our readers engaged. Adapting to ever-evolving technologies is a must, requiring us to continuously learn and adjust our approach,” he added.

Newspaper designers face a balancing act, Barua said, adding they must juggle various elements such as stories, photos, and ads, all while ensuring the layout is clear and easy to read. This constant optimization is crucial for a newspaper's success.

Finding the sweet spot between familiar and fresh is another challenge. Readers expect a comfortable level of recognition in a newspaper's design, but a stagnant look can quickly lose their interest. Designers must strike a balance between maintaining a recognizable format and introducing new ideas to keep things engaging, Barua shared.

Especially for breaking news, designers need to work efficiently to create impactful layouts under the gun. This fast-paced environment requires sharp design skills and the ability to think on their feet, Barua added

“Tight deadlines are a constant in our industry, pushing us to work swiftly without sacrificing quality. Designing for both print and digital formats adds another layer of complexity, demanding different skills and considerations. Catering to diverse audiences with varying preferences and habits requires careful thought and planning. Space constraints in newspapers force us to prioritize content and use layouts efficiently,” Sundar shared.

Accessibility is non-negotiable – we must ensure that all readers can access and enjoy our content, Sundar said, adding that balancing editorial content with advertising while maintaining an engaging user experience is not easy. “Additionally, we face stiff competition from digital media, requiring us to stand out with compelling and differentiated design. To overcome these challenges, we rely on creativity, adaptability, and collaboration with our editorial teams and readers,” he added.

“To be honest, designing newspapers was, is, and will always remain exciting, however with a difference. With digital penetration being what it is, and increasing, designers will have to understand the nature of the usage better, to create design systems that deliver on every use case, across mediums and platforms without compromising the brand’s identity,” Gupta shared.

Designers will have to build stronger abilities to visualize stories and create solutions that are native to the platform, and create music, seamlessly, allowing the content to bloom, he said. A quick glance around the world shows how we can see some titles (and professionals) that have adapted and adopted, have survived and some have even done well. The rest, however, have withered away, and many have even been laid to rest, Gupta concluded.

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Where to Buy Second-Hand Bikes in Bangalore

Bangalore, with its bustling streets and vibrant biking culture, is a fantastic place to buy a second-hand bike. Whether you're looking for a commuter bike to navigate the city's traffic or a sportbike for weekend adventures, the second-hand market in Bangalore offers a wide variety of options. In this guide, we’ll explore the best places to buy second-hand bikes in Bangalore, ensuring you find the right bike for your needs and budget.

Online Platforms

1. Beepkart

Beepkart is an excellent platform for buying second-hand bikes in Bangalore. It offers a wide range of bikes from various brands, detailed descriptions, and transparent pricing. Beepkart ensures quality by conducting rigorous inspections on all listed bikes. They also provide assistance with documentation and offer flexible financing options, making the buying process seamless and hassle-free.

Why Choose Beepkart?

Wide Selection: Extensive range of bikes to choose from.

Quality Assurance: Thorough inspections and detailed listings.

Transparent Pricing: No hidden costs.

Financing Options: Flexible and easy financing solutions.

Customer Support: Dedicated support team for any queries.

Visit Beepkart to explore their collection and find your perfect bike.

2. OLX

OLX is a popular online marketplace where you can find a variety of second-hand bikes. Private sellers list their bikes on OLX, providing detailed descriptions and photos. While OLX offers a vast selection, it’s essential to exercise caution and thoroughly inspect any bike before making a purchase.

Tips for Buying on OLX:

Inspect Thoroughly: Personally inspect the bike or hire a mechanic.

Verify Documents: Ensure all paperwork is in order.

Negotiate: Be prepared to negotiate the price.

3. Quikr

Quikr is another online platform similar to OLX, where you can find listings for second-hand bikes from private sellers. It offers filters to narrow down your search based on location, price, and bike model.

Tips for Buying on Quikr:

Research: Compare multiple listings to get a fair price.

Contact Sellers: Communicate directly with sellers for more details.

Test Ride: Always take a test ride before finalizing the purchase.

Offline Dealers

1. Authorized Dealerships

Many authorized dealerships in Bangalore sell certified pre-owned bikes. These bikes often come with warranties and have been inspected by professionals, ensuring they are in good condition.

Advantages of Buying from Dealerships:

Warranty: Peace of mind with a warranty.

Professional Inspection: Ensures the bike is in good condition.

After-Sales Service: Access to service and support.

2. Local Bike Shops

Local bike shops in Bangalore also offer second-hand bikes. These shops may not provide warranties but often offer more competitive prices. It's crucial to inspect the bike thoroughly and verify all documents when buying from local shops.

Tips for Buying from Local Shops:

Inspect the Bike: Check the physical and mechanical condition.

Verify Documents: Ensure all paperwork is legitimate.

Negotiate: Bargain to get the best price.

Private Sellers

Buying directly from private sellers can often lead to better deals but requires more diligence. You can find private sellers through classified ads, online forums, and word of mouth.

1. Classified Ads

Newspapers and online classified ads can be a good source for finding second-hand bikes sold by private individuals. Platforms like The Hindu Classifieds and Deccan Herald Classifieds often have bike listings.

2. Online Forums and Social Media

Biking forums and social media groups dedicated to biking in Bangalore can be excellent places to find second-hand bikes. Members often share listings, reviews, and recommendations.

Tips for Buying from Private Sellers:

Meet in Person: Always meet the seller in person and inspect the bike.

Check Service Records: Ask for maintenance and service records.

Test Ride: Ensure the bike is comfortable and performs well.

Negotiate: Private sellers are often open to negotiation.

Key Points to Remember

1. Inspection

Regardless of where you buy your second-hand bike, a thorough inspection is crucial. Check the bike’s physical and mechanical condition, and ensure all documents are in order. If you’re not mechanically inclined, consider bringing a trusted mechanic with you.

2. Test Ride

A test ride is essential to get a feel for the bike and identify any potential issues. Pay attention to the bike’s handling, braking, and overall comfort.

3. Documentation

Ensure all necessary documents are transferred to your name. This includes the Registration Certificate (RC), insurance papers, Pollution Under Control (PUC) certificate, and any service records.

4. Negotiation

Be prepared to negotiate the price. Conduct market research to understand the fair value of the bike you’re interested in, and use this information to justify your offer.

5. Secure Payment

Opt for secure payment methods. Avoid carrying large amounts of cash; instead, use bank transfers or digital payments for safety.

Conclusion

Buying a second-hand bike in Bangalore can be a rewarding experience if you know where to look and what to consider. Whether you choose an online platform like Beepkart, OLX, Quikr, authorized dealerships, local bike shops, or private sellers, conducting thorough research and inspections is key to finding the perfect bike.

Beepkart stands out as the best option due to its wide selection, quality assurance, transparent pricing, and excellent customer support. Visit Beepkart today and embark on your journey to owning a reliable second-hand bike in Bangalore.

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Deccan Herald advertisement

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Deccan Herald Advertising: Your Gateway to Targeted Reach and Success

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Exploring the Legacy of Deccan Herald: A Beacon of Journalism. Deccan Herald Advertisement

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Has Cryptocurrency Become Every Indian's Dream Investment?

Rich rewards often entail great risks, and the same is true with the highly volatile cryptocurrency market. The uncertainties in 2020 globally led to a heightened interest of masses and large institutional investors in trading cryptocurrencies, a new-age asset class. Increasing digitization, flexible regulatory framework, and supreme court lifting ban on banks dealing with crypto-based companies have parked investments of more than 10 million Indians in the last year. Several major global cryptocurrency exchanges are actively scouting the Indian crypto market, which has been showing a sustained surge in daily trading volume over the past year amid a big drop in prices as many investors looked at value buying. As the cryptocurrency frenzy continues, many new cryptocurrency exchanges have come up in the country that enables buying, selling, and trading by offering functionality through user-friendly applications. WazirX, India's biggest cryptocurrency trading platform doubled its users from one million to two million between January and March 2021.

What's Driving World's Largest Crypto Exchanges to the Indian market? In 2019, the world's largest cryptocurrency exchange by trade volume, Binance acquired the Indian trade platform, WazirX. Another crypto start up, Coin DCX secured investment from Seychelles-based BitMEX and San-Francisco based-giant Coinbase. The crypto and blockchain start-ups in India have attracted investment of USD99.7 million by June 15, 2021, which totaled around USD95.4 million in 2020. In the last five years, global investment in the Indian crypto market has increased by a whopping 1487%.

Despite India's unclear policy, global investors are making huge bets on the country's digital coin ecosystem due to a variety of factors such as

• Tech-savvy Indian Population The predominant population of 1.39 billion are young (median age between 28 and 29 years) and tech-savvy. While the older generation still prefers to invest in gold, real estate, patents, or equities, the newer ones are embracing the high-risk cryptocurrency exchanges as they are more adaptable to them. India ranks 11th on Chainalysis's 2020 report listing for global adoption of crypto, which shows the excitement about crypto among the Indian population. Nor does the less-than-friendly attitude of the government towards crypto or rumors swirling around the crypto are able to shake the confidence of the youth population in the digital coin market.

India offers the cheapest internet in the world, where one gigabyte of mobile data costs around $0.26 while the global average is $8.53. So, almost half the billion users are taking advantage of affordable internet access, which enhances India's potential to become one of the largest crypto economies in the world. According to SimilarWeb, the country is the second-largest source of web traffic to peer-to-peer bitcoin trading platform, Paxful. While the mainstream economy is still struggling from the "pandemic effect", cryptocurrency is gaining momentum in the country as it provides the young generation a new and fast way of earning money.

It is safe to say that cryptocurrency might become Indian millennials what gold is for their parents!

• Rise of Fintech Start ups The cryptocurrency craze led to the emergence of multiple trading platforms such as WazirX, CoinSwitch, CoinDCX, ZebPay, Unocoin, and many others. These cryptocurrency exchange platforms are highly secured, accessible across various platforms, and allow instant transactions, providing a friendly interface for crypto enthusiasts to buy, sell, or trade digital assets limitlessly. Many of these platforms accept INR for purchases and trading fees as low as 0.1% so simple, fast, and secure platforms present a lucrative opportunity for both first-time investors and local traders.

WazirX is one of the leading cryptocurrency exchange platforms with over 900,000 users that provides customers with peer-to-peer transaction capabilities. CoinSwitch Kuber provides the best cryptocurrency exchange platform for Indians and is ideal for beginners as well as daily doers. Unocoin is one of the oldest cryptocurrency exchange platforms in India that account for over a million traders through mobile applications. CoinDCX provides users with 100+ cryptocurrencies as an option to make exchanges and even provides investors with insurance to cover losses in case of a security breach. So, global investors are eyeing the plethora of cryptocurrency exchange platforms in India to take advantage of the emerging market.

• Mixed Government Response The legislative bill regarding a ban against a virtual currency that would criminalize anyone engaged in possession, issuance, mining, trading, and transferring crypto assets might get enacted into law. However, Finance and Corporate Affair Minister Nirmala Sitharaman eased some investor's concerns saying that the government has not planned to completely bar cryptocurrency use. In a statement given to a leading English newspaper, Deccan Herald, the Finance Minister said, "From our side, we are very clear that we are not shutting all options. We will allow certain windows for people to do experiments on the blockchain, bitcoins, or cryptocurrency." It is evident that the government is still scrutinizing the national security risks posed by cryptocurrencies before deciding on putting a complete ban.

In March 2020, the Supreme court overturned the central bank's decision to ban financial institutions from dealing in cryptocurrencies, which prompted investors to pile into the cryptocurrency market. Despite the lingering fear of ban, transaction volumes continued to swell, and user registration and money inflows at local crypto-exchange became 30-fold from a year ago. One of India's oldest exchanges, Unocoin added 20,000 users in January and February of 2021. The total volume of Zebpay per day of Feb 2021 got equivalent to the volume generated in the whole month of Feb 2020. Addressing the cryptocurrency scenario in India, the Finance Minister said in a CNBC-TV18 interview, "I can only give you this clue that we are not closing our minds, we are looking at ways in which experiments can happen in the digital world and cryptocurrency."

Rather than sitting on the side-lines, investors and stakeholders want to make the best of proliferating the digital coin ecosystem until the government introduces the ban on "private" cryptocurrency and announced sovereign digital currency.

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Day 1 of the Indian Printers Summit 2022 – resilience & optimism

The Indian Printers Summit 2022, Wan-Ifra’s much-awaited annual event in India for business and technology managers, began on 14 September with an air of optimism, staying true to this year’s theme, ‘Back to business – Print for the Future.’

The two-day conference, which is being held at Radisson Blu Plaza Delhi Airport, was an in-person event that centered on the new challenges and opportunities for the print media industry in a post-Covid world that has largely shifted to digital during the pandemic.

‘Print is not dead yet, long live print’ was the general refrain of the speakers and delegates, who felt that the decent attendance – coupled with the fact that the event was held physically after a hiatus – were proof enough that the medium was here to stay, and how.

The print media was one of the worst-hit industries during the Covid-19 pandemic with circulation and revenue plummeting to unprecedented levels, editions being shut down and employees being laid off en masse. But as the economy opens up and the advertisers loosen their purse strings, there is a sense of optimism seen among the attendees.

In his inaugural address, KN Shanth Kumar, director, of The Printers Mysore (publishers of the dailies' Deccan Herald and Prajavani and several other publications), and member of the board of Wan-Ifra, said the strong response to the event overrode all the initial apprehension about the conference when the planning began eight or nine months ago.

The print news media is not done yet!

Kumar, while admitting the rise of digital, said the print media was not done yet because it was slowly but gradually coming back to normal, despite the challenges of newsprint prices, and circulation and revenue declines. “Things are looking up, ads are back and the results are encouraging,” Kumar said, adding it was time to take stock, adapt to the new realities, and plan for the future.

Welcoming the delegates, Adrian Haack, director, Konrad Adenauer Foundation, Delhi, dwelt at length about the changing and reducing attention patterns of news consumers, the debate on which is better – social or classical media – the importance of fact-checking in an era of fake news, and the nuances of language in shaping opinions; drawing the example of the war in Ukraine.

Mohit Jain, board member and executive director, Bennet Coleman, and Co, in his opening keynote, and Partha Sinha, president (Response) of the same group, harped on the credibility, heritage, legacy, recall value, strong content, and personal touch of print media vis a vis digital, saying these factors would ensure the survival of the medium and draw advertisers again.

Jain, who is also the INS president and a board member of Wan-Infra, said the new business cohorts and unicorns hold a great opportunity for the print media that can and should find ways and means to collaborate with these rising segments. “Just as TV didn’t kill radio and OTT didn’t kill cinema, digital cannot kill print,” he said.

The addresses were followed by a roundtable on the theme, ‘Post pandemic revival and the ensuing business opportunities,’ during which Suresh Balakrishna, chief revenue officer of The Hindu, Harrish M Bhatia, president, ad sales, DB Corp, and Varghese Chandy, vice-president, marketing and advertising sales, DB Corp, spoke about the organic slowdown of print before Covid, its revival, the loss and gain of advertisers, and how print can stay relevant and profitable amid the changing dynamics of business and content as well the trust and legacy factors.

All three participants were unanimous in their positive outlook for the print media industry given that business was back to 2019 levels and was looking ahead to growth. They spoke about the need to target the new generation that grew up with digital and educate them about the USPs of print as well as look out for new sets of local and non-traditional advertisers.

Balakrishna concluded the session with a word of caution over what he called the over-hype of digital, and called for a balance, saying the print media was still the bread, butter, and everything for the big and legacy publishing houses – which says a lot about its relevance.

The day 1 session, which was attended by CEOs, managing directors, technical directors, production heads, plant managers, prepress managers, and other senior news publishing leaders, ended with the recognition of the numerous International Color Quality Club (ICQC) winners from India who seem to have now surpassed Germany as the country with most publications admitted to these honors acknowledging their prowess in color news media production.