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magnetismfashions · 2 months ago
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Customized Cotton Anarkali Suit with Dupatta and Customized Buy Jimmy Choo Gown Online: A Guide to Finding the Perfect Outfit
Anarkali suits are yet trendy and traditional Indian dress that can be adorned on any occasion. They are usually derived from cotton, silk or georgette with embroidering or beadwork done on them. This kind of suit is normally accompanied by a dupatta which is a long piece of cloth that can be worn in different styles.
Luxury fashion brand Jimmy Choo is renowned for its attractive footwear. The brand presents a variety of gowns that are suitable for special occasions.
If you are looking for a customized cotton anarkali suit with a dupatta or a customized Jimmy Choo gown, there are a few things you need to keep in mind. In this blog post, you will receive tips on discovering the perfect outfit.
What is a Customized Anarkali Suit?
A customized anarkali suit is a suit that is made to your exact specifications. This means that you can choose the fabric, color, style and embroidery. If you are looking for a comfortable and stylish anarkali suit, cotton is a great option. It does not require any rigorous cleaning and may be washed with a washing machine.
How to Find a Customized Anarkali Suit
There are a few ways to find a customized anarkali suit. You can visit a local tailor or designer or you can shop online.
If you are visiting a local tailor or designer, be sure to bring your measurements with you. You must also clearly understand the style you want.
If you are shopping online, there are a few reputable websites that offer customized anarkali suits. Before opting to buy it is wise to read the reviews from other clients who have made the purchase.
What to Consider When Choosing a Customized Anarkali SuitWhen choosing a customized anarkali suit, there are a few things you need to consider:
Fabric: Anarkali suits are typically made of cotton, silk or georgette. Select a fabric of your choice and make sure that is cool and right for the occasion.
Color: Anarkali suits come in a wide range of colors. Choose a color that flatters your skin tone and complements your personality.
Style: Anarkali suits can be styled in various ways. Choose a style that is flattering and comfortable.
Embroidery: Anarkali suits are often adorned with intricate embroidery or beadwork. Choose a design that complements the overall style of the suit.
Dupatta: Anarkali suits are often paired with a dupatta. Choose a dupatta that complements the color and style of the suit.
What is a Customized Jimmy Choo Gown? A Jimmy Choo gown made just for you is a gown that matches your specifications. You can thereby determine the fabric, color, design, and decorative elements. Personalized Jimmy Choo gowns are an excellent solution if what you desire is a genuinely unique and opulent look.
How to Find a Customized Jimmy Choo Gown There are a few ways to find a customized Jimmy Choo gown. You can visit a Jimmy Choo boutique or you can contact the brand directly.
If you are visiting a Jimmy Choo boutique, be sure to bring your measurements with you.
If you are contacting the brand directly, be prepared to provide them with detailed information about your desired gown.
What to Consider When Choosing a Customized Jimmy Choo Gown When choosing a customized Jimmy Choo gown, there are a few things you need to consider:
Fabric: Jimmy Choo gowns are typically made of luxurious fabrics such as silk, satin or velvet. Choose the fabric that you feel comfortable in, especially in light of the event that is planned.
Color: Jimmy Choo gowns come in a wide range of colors. Choose a color that flatters your skin tone and complements your personality.
Style: Jimmy Choo gowns can be styled in various ways. Choose a style that is flattering and comfortable.
Embellishments: Jimmy Choo gowns are often adorned with intricate embellishments such as sequins, beads or embroidery. Choose a design that complements the overall style of the gown.
Conclusion Customized cotton anarkali suits and Jimmy Choo gowns are both beautiful and versatile pieces that can be dressed up or down. Following the tips in this blog post, you can style these pieces to create a unique and stylish look.
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wisecloudcollector-blog · 5 years ago
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cheapshorteveningdresses · 5 years ago
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heatpeen03-blog · 6 years ago
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2018 fashion recap: most important news of the year
2018 was certainly an eventful year for the fashion industry: high-profile mergers and acquisitions, big retail players struggling to keep afloat, fashion designers buying back their brands... It’s time to look back at the most important developments of the year.
January
Hollywood actresses protested against sexual harassment and gender-based discrimination in the movie industry by wearing black dresses at the 2018 Golden Globes. French luxury conglomerate Kering announced it would sell its stake in Puma. Kim Jones left the role of Menswear Artistic Director at Louis Vuitton, while Hedi Slimane was announced as Celine’s new Creative Director.
February
Fashion designer Carolina Herrera retired from her namesake label. French label Jacquemus ventured into menswear for the first time, unveiling its debut collection at Paris Fashion Week. The UK government required companies to publish a gender pay gap report, forcing Marks & Spencer to reveal it pays women 12.3 percent less than men.
March
Amazon’s chairman Jeff Bezos dethroned Bill Gates as the world’s richest person. Stella McCartney bought her label back from Kering. Riccardo Tisci was announced by Burberry as its new Creative Director.
Meanwhile, Eyewear powerhouse Luxottica merged with lens maker Essilor to become the world’s largest eyewear company. In the United States, department store chain Nordstrom rejected a takeover by the Nordstrom family.
Asos embraced diversity by featuring a broad range of models on its website, but a government-enforced report revealed a the company’s gender pay gap is above the UK average.
Kim Jones took over at Dior Homme, while Off-White’s Virgil Abloh succeeded him at Louis Vuitton. Expectations were high for Abloh’s debut collection, as he was likely to bring more streetwear to the French fashion house.
April
John Galliano joined the list of luxury brands going fur-free. Spanish apparel group Cortefiel changed its name to Tendam. Both LVMH and Farfetch launched startup accelerators. Companies operating websites in the European Union had to comply with the new General Data Protection Regulation (GDPR) by the end of May, but less than one month before the deadline, several retailers still weren’t ready.
May
All eyes were on Meghan Markle’s sartorial choices ahead of her wedding with Prince Harry. She chose Givenchy’s Clare Waight Keller to design her wedding dress and Stella McCartney to create her reception gown. The latter received so many compliments McCartney decided to launch the dress commercially as part of a debut bridal line months later. Despite of Markle’s promotion of British fashion, UK retail is going through its toughest spot since 2013.
The month of May was also shaken by a video exposé from PETA depicting animal abuse in angora goat farms in South Africa, the world’s biggest mohair producer. This led a series of fashion brands, including H&M, Zara and Topshop, to to ban mohair from their collections.
With “Heavenly Bodies” as this year’s theme, MET Gala invited celebrities and fashionistas to explore the relationship between fashion and religion. One of the surprises on this year’s red carpet was the presence of fast fashion retailer H&M, which designed four custom-made looks. MET’s accompanying exhibition was an astounding success, having been visited by over 1.3 million people between May and September.
May was also the month of acquisitions, with Delta Galil acquiring Eminence; Fosun buying a majority stake in Wolford; Walmart buying Flipkart; Richemont acquiring Yoox Net-a-Porter; and Macy’s acquiring Story New York. Meanwhile, LVMH invested in fashion search engine Lyst and French label Carven filed for bankruptcy.
June
American fashion designer Kate Spade took her own life after years battling against depression. UK Parliament hosted a debate about fur. Belgian designer Dries van Noten sold his eponymous label to Spanish conglomerate Puig, raising the question whether it is possible for designers to survive independently, without the backing of a large corporation. Meanwhile, Italian fund FSI acquired 41 percent of Missoni’s shares.
Off-White’s suitcase collection in partnership with luxury luggage brand Rimowa became the new “it bag”. The brand led by Virgil Abloh also announced an upcoming collection with Ikea in June.
Speaking of successful collabs, Boohoo’s line with heiress turned reality TV star Paris Hilton flew off the (virtual) shelves. American brand Fashion Nova, an Instagram darling which turned out to be the most googled fashion brand of the year in the United States, unveiled its first menswear collection.
Also in June, Bottega Veneta parted ways with Creative Director Tomas Maier after 17 years and roped in 32-year-old Daniel Lee to succeed him. Guess co-founder Paul Marciano quit after supermodel Kate Upton accused him of groping her years ago.
July
Burberry came under fire for destroying unsold products in order to avoid markdowns. Dior relaunched its “Saddle Bag” after almost two decades. Puma and Dolce & Gabbana fought in court over fur sandals only a handful of people actually bought. Chinese e-commerce giant JD.com announced plans to launch in Europe following a 550 million investment from Google. Ivanka Trump ended her label after major retailers parted ways with her due to her father’s actions as president of the United States.
August
VF Corporation announced the spinoff of its denim brands Wrangler and Lee. Former employees sued Nike for gender discrimination and sexual harassment. Farfetch filed for IPO. Burberry unveiled a new logo and monogram under Riccardo Tisci. Helsinki Fashion Week pledged to ban leather. Italian label Ermenegildo Zegna acquired Thom Browne while Charlesbank bought footwear company Rockport out of bankruptcy. Italian hat maker Borsalino, made famous by Humphrey Bogart in “Casablanca”, also found new owners.
September
Five years after the Rana Plaza disaster, Bangladesh finally raised the minimum wage for garment workers. Nike went through another media storm after making an ousted NFL player the face of its advertising campaign. Speaking of controversy, Burberry took a step back and pledged to stop destroying unsold goods. The British label also promised to ban fur, as did London Fashion Week the same month.
But the biggest news of September was definitely the acquisition of Versace by Michael Kors Holdings,which changed its name to Capri Holdings Limited to better reflect its new status as a luxury conglomerate -- the company purchased footwear label Jimmy Choo in 2017.
Meanwhile, Alibaba’s Jack Ma announced his retirementby 2019, Madewell entered the menswear market and L Brands shut down Henri Bledel.
Hedi Slimane was met with criticism when he unveiled his debut collection for Celine (after changing the company’s name to Celine, without an accent on the first E, and adopting a minimalist logo). Fashionistas the world over accused him of being a one trick pony, pointing out the resemblance of his new pieces to his past work at Saint Laurent. Fans of Celine’s former Creative Director, Phoebe Philo, even gathered in Paris to celebrate the label’s previous designs and the search for old Celine items skyrockets on second-hand websites in the subsequent months.
October
After being heavily criticized for its low wages, Amazon decided to raise its minimum wage to 15 dollars an hour in the United States. The online giant also ventured into brick and mortar retail by launching a pop-up store in London. More stores across Europe popped up for the holiday season.
British investment firm Lion Capital LLP sold Hema to a Dutch investor 11 years after acquiring it from another Dutch investor. The company announced plans to expand even more in Europe and beyond.
Speaking of expansion, American personal styling service Stitch Fix announced its entrance in the UK market in 2019. Walmart acquired intimates label Bare Necessities while Icicle Group bought Carven out of bankruptcy. However, the Chinese apparel company found it best to part ways with the label’s Creative Director, Serge Ruffieux.
Speaking of Creative Directors, Jean-charles de Castelbajac took this role at United Colors of Benetton, for which 2018 wasn’t the best of years. Lacoste, the French label best known for its crocodile logo, also announced its first female Creative Director in History, Louise Trotter. After a collaborative capsule collection, Timberland roped in British designer Christopher Raeburn.
In the UK, Sports Direct acquired department store chain House of Fraser for 95 million pounds, and a series of store closings ensued. Debenhams isn’t doing much better: it decided to close over 50 stores in October, following a record annual loss of 492 million pounds. Meanwhile, Arcadia Group went through another kind of crisis: its chairman, Philip Green, was accused of sexual and racial harassment against employees, leading Topshop to fall in consumers’ opinion according to a survey.
It’s not only in the UK that department stores are struggling. US chain Sears, once the largest retailer in the world, also went officially bankrupt in October.
In Myanmar, female garment workers protesting for a living wage were violently attacked.
November
Proenza Schouler’s founders bought the company back from Castanea Partners. H&M closed down affordable denim brand Cheap Monday. Esprit announced a major rebranding strategy. Kering halted its seven-year e-commerce deal with Yoox Net-a-Porter, following the company’s acquisition by Kering’s competitor Richemont in May. Dolce & Gabbana was forced to cancel a fashion show in China due to a public outcry about an advertising campaign and racist marks supposedly made by Stefano Gabbana on Instagram. The designer claimed his account was hacked.
December
Ted Baker’s CEO took a leave of absence following a petition against “forced hugging” launched by employees of the company. London-based Russian designer Gosha Rubchinskiy was accused of equally appalling behavior, with screenshots of supposed inappropriate messages to a minor leaking on the Internet. Meanwhile, Prada was accused of racism and insensitivity due to an animal charm made to look like a monkey with large lips. Consumers said the piece looked very similar to blackface imagery.
Stan Smith scored lifelong deal with Adidas, while Chanel joined the ever-growing list of brands banning fur. Similarly to Burberry and Celine, Balmain launched a new, minimalist logo.
Farfetch acquired streetwear marketplace Stadium Goods. Rumors take the fashion world by storm about Raf Simons leaving Calvin Klein, following an earnings call in which the PVH CEO Emanuel Chirico said he was disappointed because the investments made on the label did not deliver the results he expected. L Brands (Victoria’s Secret) announced the sale of intimates brand La Senza to an affiliate of Regent LP, a global private equity firm, while VF finally announced the name of its separate jeanswear business: Kontoor Brands.
Laura Ashley, which went two times into administration in just three years, announced the closure of 40 stores in the UK. Speaking of stores closing, French retailers struggled in December as “yellow vest” protesters forced them to shut their doors for several weekends in a row. Meanwhile, in Bangladesh, the Bangladesh Accord came to a standstill.
Fashion giants such as H&M, Inditex and Burberry sign UN Charter to fight climate change.
Homepage image: courtesy of Nike; Courtesy of Michael Kors; Fashion Nova Facebook; Pixabay; Victoria Beckham Facebook; Yves Saint Laurent Facebook. Nicole Kidman - Hubert Boesl / DPA; Hedi Slimane - courtesy of LVMH; Carolina Herrera AW18/ Catwalkpictures; GDPR - Pixabay; Royal wedding - Andrew Matthews / POOL / AFP; Kate Spade website; Burberry Facebook; Wrangler by Peter Max; Courtesy of Michael Kors; Amazon newsroom; Diet Prada Instagram screenshot; Adidas.com
Source: https://fashionunited.com/news/fashion/2018-fashion-recap-most-important-news-of-the-year/2018121925217
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magnetismfashions · 4 months ago
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Buy Jimmy Choo Gown Online: Find the Perfect Dress, Customized for You!
Magnetism Fashion recognizes the desire to look and feel fabulous in a designer dress. Jimmy Choo is a brand that is associated with luxury and sophistication, and their gowns are ideal for formal events. But what do you do when you are unable to locate that particular Jimmy Choo gown of your choice on the mannequin? Fortunately, you can still go online and order a Jimmy Choo gown and get it tailored to fit perfectly. 
Magnetism Fashion will take you by the hand and lead through all the wonders of buying designer gowns online and having them tailored to fit you. This place will focus on the possibilities that one will get acquainted with, matters to take into consideration, and how to avoid pitfalls. 
Can You Actually Buy Jimmy Choo Gowns Online?
While Jimmy Choo doesn't directly sell their gowns through an online store, there are a few ways you can still find them online:
Luxury Retail Websites: Several reputable online retailers stock designer clothing, including a curated selection of Jimmy Choo pieces. These websites often have excellent customer service and secure payment gateways.
Pre-Owned Designer Websites:  For a more budget-friendly option, you can explore pre-owned designer websites. Here, you might find gently used Jimmy Choo gowns at a fraction of the original price. Be sure to choose a reputable seller with a good return policy.
Personal Shopping Services: Some online personal shopping services specialize in sourcing designer items. They can help you track down the specific Jimmy Choo gown you desire and handle the purchase on your behalf.
Customizing Your Online Jimmy Choo Gown Purchase
Once you've found your dream Jimmy Choo gown online, you can explore customization options to make it truly yours. This can involve:
Tailoring: The gown can be altered to fit the body of any woman by a good tailor to give it a perfect fit. When choosing a tailor, make sure the person understands how to manage the thin materials and complex patterns. 
Embellishments: If you find that your gown is not giving out that ‘oomph’ that you want, then why not add some personalities. This could include sewing sequins that can be attached to the garment, beads or lace appliques in order achieve a new outlook. 
Alterations:  Perhaps the neckline is slightly too deep, or the sleeves are too long. An experienced tailor can do these little changes in order to create the best fitting and desired look. 
Important things to remember when customizing your gown:
Communicate clearly:  If you are conversing with your tailor regarding the changes that you want done to you then make sure you describe the changes in very good detail. Sharing is done through pictures or drawings so that they can clearly see what the client wants. 
Fabric limitations: Not all fabrics can be easily altered. Discuss the possibilities with your tailor before getting your heart set on specific modifications.
Cost considerations: The cost of the gown will be slightly higher when customization is done. Take into consideration the work that may charge different fees for different designs as well as any extra work that needs to be added on before placing an order. 
Benefits of Buying and Customizing a Jimmy Choo Gown Online
There are several advantages to taking this route:
Wider Selection: The internet opens doors to a broader range of Jimmy Choo gowns compared to what you might find in a local store.
Convenience: Shopping online allows you to browse from the comfort of your home and take your time making a decision.
Customization Options: As pointed out, the use of the internet must enable clients to tailor their gowns giving them the desired appearance. 
Competitive Prices:  It is possible to get products cheaper online rather than in physical shops in specific localities. 
Things to Keep in Mind When Buying and Customizing a Jimmy Choo Gown Online
Authentication: While purchasing the gown online, especially from a used clothes website, ascertain that the gown used is original. It is wise to buy genuine Bluetooth headsets from reliable sellers whose return policy is well defined. 
Measurements:  Getting the right measurements is very important especially when ordering a product online. It is also advisable to get professionally measured or, if this is not possible, have somebody else take accurate measurements at home. Always confirm these measurements before placing your order. 
Return Policies:  Carefully review the return policy before making a purchase.  This is especially important for customized gowns, as some alterations might not be reversible.
Communication:  Ensure particularly active and frequent communication with the seller and the tailor. Again, ensure that you are asking questions, sharing photos, and even ensuring that they are up to date on your preferences. 
Conclusion If a woman decides to buy a Jimmy Choo gown, she can always do this through the internet, and it can be made to order, enabling her to get a proper fit for her figure. By following these simple steps, it is possible to locate a dress that will make you look nothing short of a beautiful Wedding goddess in a designer gown, which has been made to fit your style. So, choose the sellers carefully to avoid buying low-quality fabric, double-check the measurements to prevent misunderstandings with your tailor and communicate all the necessary details to make the purchase successful.
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oltnews · 5 years ago
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It’s the 50th anniversary of Earth Day, but what is it about sustainable fashion and accessories designers in Los Angeles: how are they going to stay alive? With the coronavirus pandemic hitting the fashion industry hard, sustainable brands in the Los Angeles market are doing what they can to welcome customers and stay afloat. Here are some of their stories.Being innovative: Deborah Lindquist Los Angeles-based fashion designer Deborah Lindquist in her garden wears one of the eco-masks she has made and sold.(Brian van der Brug / Los Angeles Times) "We don't know how long this shutdown will last, we don't know who will be forced to leave business, and we wonder if our own restructuring ideas are right," said Deborah Lindquist, a clothing and accessories company. and interior designer who has designed for celebrities such as Sharon Stone, Pink, Jessica Alba, Christina Aguilera and Rihanna."Small businesses are the cornerstone of our country, just as important in big cities as in small communities," she said. Deborah Lindquist makes masks in her North Hollywood home.(Brian van der Brug / Los Angeles Times) Lindquist focused on creating masks in her North Hollywood home using the remaining pieces of her recycled denim jackets, which are embellished with appliques, studs and rhinestones. "For other models of woven masks, I use pieces of printed silk from my production of dresses, skirts and blouses in leopard, sari, vintage kimono," she said. "And I make a group of white masks with my friends and family in the health field, based on vintage table linen and napkins. “As an innovative designer, I have always found ways to use materials at my fingertips. Since we have to cover our faces, we might as well look cool. I think it's a good idea to have a mask wardrobe these days not only to have a new one on hand, but to keep it interesting. "Change of course: Dalia MacPhee Designer Dalia MacPhee.(Dalia MacPhee) In January, designer Dalia MacPhee was able to see the writing on the wall while watching the fashion scene in China. "I was on the phone with manufacturers who were stranded there," said MacPhee. “I knew it was only a matter of time before the industry was affected here. However, I never thought it would go so bad. " The veteran fashion designer, whose creations were worn by Mel B, Olivia Munn, Niecy Nash and Julianne Hough, began to manufacture certified personal protective equipment (KN95 masks, intensive care suits and isolation gowns) for the medical community a few weeks ago. Dalia MacPhee's Vintage Design Face Covering, $ 19.(Dalia MacPhee) "I went from evening gowns to hospital gowns like that," she said. “We also produce designer fabric masks with filters for the public. And because we may be working from home over the next few months, I also worked on an athletics line.“It's a scary time. Those of us in the fashion industry now have the task of taking the new standard and making it right. In my own line, I have created a new collection including matching mask-legging combos and PPE in the colors of this season. We must add a certain lightness and normality while directing the ship towards safety. It will take time for fashion to return. " Rolling with the punches: Alisun Franson Alisun Franson sells face masks on a stand in front of his company Amiga Wild in Venice.(Irfan Khan / Los Angeles Times) "With any challenge, you have to roll with your punches and think outside the box," said Alisun Franson, who owns the Amiga Wild store in Venice with independent jewelry designer Sadie Gilliam. “We have to keep paying the rents even when our doors are closed. Through brainstorming, we hope to lead customers to our online store, where customers can purchase and attend workshops in the safety of their homes. " Franson, which makes jewelry from recycled bicycle parts, has also co-created a pop-up store where consumers can purchase face masks on a donation basis. "We have hand sewn over 500 masks in the past few weeks and have provided masks to the nonprofit organization Worthy of Love, which helps children living on a skid track," she said. declared. “We want to do whatever it takes to help the community stay protected in the fight against COVID-19. Sadie Gilliam, left, and Alisun Franson sell face masks on a stand outside their store in Venice.(Irfan Khan / Los Angeles Times) "Sustainable fashion is the future - not a trend," she said. “It is a lifestyle that people adopt because they see the importance of preserving our earth. There are so many materials existing in the world. Why send them to the landfill when they can be reused and transformed into portable art? "Slow mode: Desiree Buchanan Founder of Poplinen Desiree Buchanan.(Michelle Mosqueda) Desiree Buchanan, founder of the Poplinen line for women, has tried to adapt to the massive decline in fashion due to the stoppages and delays of COVID-19."We face problems along the supply chain and do our best by making masks," said Buchanan. "We want to keep our production partners and local creative entrepreneurs in Los Angeles busy while being responsible for social distancing, which slows everything down." Due to the home stay order, all of the in-person events that Buchanan had scheduled were canceled until further notice, which was a huge upheaval. "With so much uncertainty, it is difficult to set targets for the next quarter, let alone 2020 as a whole," she said. "We use this time to create useful, high-quality content on topics that match our efforts for inclusion and sustainability. Our goal during this time is to be a vehicle for the good in the lives of our customers and our followers, doing what we can to stay true to our mission to celebrate women and meet their security and protection needs. ” If the on-site shelter continues, Buchanan said she hopes to find ways to get around this and help restore value to the fashion."For consumers, I think it will lead them to make conscious purchasing choices - buy clothes that bring value and longevity to their lives," she said. “If our teams can no longer work closely together for the foreseeable future, we will find ways to adapt. Being small and disjointed allows for resilience around obstacles. With modern technology, we have been able to go that far. It's just one day at a time; slowdown in production because our sewers practice social distancing and implement fewer hours to avoid spreading the pandemic. " Strengthening the brand: Isadora Alvarez Isadora Alvarez, founder and artistic director of Back Beat Co.(Johanna Siring) Isadora Alvarez, founder and creative director of the Back Beat Co. women's line, pushed all her efforts during the coronavirus epidemic towards promoting and strengthening her brand. "Online is our only revenue stream right now, so we really want to have an ongoing dialogue with our community," she said. “Normally, a large part of our business is wholesale, but with the closure of bricks and mortars, we devote all our time and resources to marketing. The next two months will be difficult because people will recover quite slowly. " Creating an eco-friendly fashion line was not easy for Alvarez, which has now made masks for hospitals and essential workers. The Spring-Summer 2020 collection of Back Beat Co. by artistic director Isadora Alvarez uses materials such as hemp, organic cotton, tencel and recycled cotton.(Brian Overend) "We have had problems with the fact that the industry is very outdated and resistant to change for a more sustainable future," she said. "We had to convince our suppliers to use better fibers like hemp, organic cotton, etc. There is also a problem of minimums where we have to do a lot, so there is a lot of waste. Fortunately, we found partners ready to work with us under these conditions after years of hard work.“As a woman of color, it's always difficult, because they never consider you the boss. I am always asked who my boss is. The clothing industry is still mostly made up of older men, so I just have to take a more direct approach when dealing with them. " Flexibility is the key: Mariah K. Lyons Designer Mariah K. Lyons at the Astara factory.(Leah Shiros) Being malleable in times of uncertainty is an integral part of the business plans of Mariah K. Lyons, founder of the Astara line of sustainable shoes. "We are trying to view this period as an opportunity for innovation, rather than just a break before resuming normal business," she said. When the pandemic hit, the brand had to cancel productions and new launches and work with very different schedules and "dramatically changed projections," said Lyons, who was once a publicist for the famous shoe brand Jimmy Choo. "We want to change our business model and significantly expand our offerings, [and] not only evolve with this massive current, but also to maintain cash flow and have the ability to create fully sustainable products and build a community. " Astara transparent quartz sandals, $ 325.(Oxen Studio) Lyon recently reduced the cost of its durable shoes. "We mainly ship directly to consumers right now," she said. “We wanted to change our retail model and reflect the new distribution structure throughout our pricing - with the ability to reach and help more people. Our goal has always been to create shoes that support the well-being of the body, mind, spirit and the planet. Hopefully this will allow for greater accessibility. "Strength in numbers: Rachel Temko Whimsy and Row owner and art director Rachel Temko. (She wears the Flora pants from her brand in natural and the Valentina top in white.)(Goldfaden MD) To cope with the effects of the pandemic, Rachel Temko, owner and creative director of Whimsy and Row, launched a small business alliance called Together Apart, which donates 5% of sales to Feeding America and a collective discount of 20% to customers. "Our Together Apart campaign includes many of our stores to help promote and develop them during this time," said Temko. "We felt it was much bigger than we are individually, but with like-minded small businesses, we will all increase."To date, the alliance has donated $ 990 to Feeding America and more than 1,400 masks to the Union Rescue Mission, Downtown Women’s Center and Midnight Mission.For designers, the challenge of having cash and having enough to cover their bills was daunting. "Many of our wholesale accounts do not accept orders because their stores are closed, so we are suffering [lack of] income and have an overstock problem, "said Temko. "I hope they can survive online and start taking orders soon." Having to let go of employees was "even more difficult," Temko said, but as sales increase, his staff will be called back to work. “Our production and development have come to a complete halt, because none of our subcontractors can work. We are concerned about meeting our deadlines. " Despite uncertain times, Temko remains hopeful. "It could be a blessing in disguise because the fashion industry has no choice but to change," she said. “We have already reduced our deliveries and plan to create only less seasonal and more versatile clothing. Fashion must be able to have a longer sales time and easily pass from one season to another. We have to evolve to survive. "The future of eco-fashion: Keri Lassalle Keri Lassalle, founder of Lulu Dharma.(Hermas Lassalle) Keri Lassalle, founder of the Lulu Dharma range of ecological accessories, sees the global spread of COVID-19 as a kind of “collective deep breathing” for the Earth. "It forced us all to take a break and really think about what is important to us," she said, "especially in the fashion industry because we are one of the main contributors to pollution and waste. " Lassalle believes that the industry will move quickly from sustainability to the idea of ​​regenerative production - the use of agricultural waste, recycled materials and organic cotton grown responsibly and that take into account the health and well-being of people who cultivate and sew. "As soon as the cost of materials goes down for these materials, many more companies will be ready to use them," she said. "And when fashion brands really realize the impact of creation in an unsustainable way, the direct impact, people will realize that it is absolutely essential to change course."Do we really want to 'sustain' our momentum towards climate change, or do we want to start reversing the trend?" Asked Lassalle. “Education is over there. The signs are there, and fashion brands are taking note. Customers are definitely interested in shopping with transparent and responsible companies. We will all have to be responsible. 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