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Step Into Success: Real Estate Events Transformed with Step and Repeat Backdrops - In this article, we will delve into the world of step and repeat backdrops, including the benefits of using them, where to find them in New York City, and how to create custom backdrops. Let’s step right into it!
#step and repeat photo backdrop#custom step and repeat backdrop#trade show booth backdrop#custom fabric backdrop nyc#backdrop custom printing nyc#custom printed backdrop nyc#custom vinyl backdrops nyc
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Step Into Success: Real Estate Events Transformed with Step and Repeat Backdrops - In this article, we will delve into the world of step and repeat backdrops, including the benefits of using them, where to find them in New York City, and how to create custom backdrops. Let’s step right into it!
#step and repeat photo backdrop#custom step and repeat backdrop#trade show booth backdrop#custom fabric backdrop nyc#backdrop custom printing nyc#custom printed backdrop nyc#custom vinyl backdrops nyc
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From storefront banners to trade show displays, learn how large printing can be a dynamic marketing strategy to elevate your brand's visibility and engagement in the competitive New York market
#step and repeat photo backdrop#custom step and repeat backdrop#trade show booth backdrop#custom fabric backdrop nyc#backdrop custom printing nyc#custom printed backdrop nyc#custom vinyl backdrops nyc
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Unveiling the Best Video Production Company New York
Leading the Way in Innovation: Video Production Company New York
When considering a video production company New York, you are tapping proper into a powerhouse of creativity and technological innovation. These video production company New York are renowned for his or her capacity to offer excellent video content fabric that spans numerous genres, from company movies to creative documentaries. Video production company New York cutting-edge techniques and state-of-the-art system make certain that every mission is finished to perfection.
Collaboration and Creative Vision: Film Production Companies NYC
The success of film production companies NYC lies in their collaborative technique. Bringing together directors, manufacturers, writers, and technical experts, these film production companies NYC foster a creative environment wherein thoughts flourish. Film production companies NYC innovative storytelling strategies and superior manufacturing abilties ensure that each movie project resonates with audiences, leaving a lasting impact.
Video Production NYC: Enhancing Brand Presence
Video production NYC performs a critical function in improving the brand presence of organizations. These video production NYC businesses provide comprehensive video manufacturing services that cater to a extensive range of industries. From growing promotional movies and social media content to generating education films and virtual activities, video production NYC help groups communicate their message successfully and engage their target market.
Diverse Services for Varied Needs: Video Production Company New York
Video production company New York offer a big selection of offerings tailor-made to satisfy the diverse wishes of their clients. Whether you need a compelling industrial, an enticing promotional video, or a fascinating track video, those video production company New York have the information to supply. Video production company New York are groups of skilled professionals work collaboratively to convey your vision to lifestyles, making sure that each video is specific and impactful.
Crafting Cinematic Excellence: Film Production Companies NYC
Film production companies NYC are masters of the cinematic arts, reworking creative standards into visually beautiful films. Film production companies NYC excel in various film genres, from indie tasks to massive-scale productions, leveraging the metropolis’s iconic locations and diverse cultural backdrop to create compelling narratives. Film production companies NYC attention to element and commitment to excellent lead them to leaders within the enterprise.
Customized Solutions for Impact: Video Production NYC
What units video production NYC companies apart is their capability to provide customized answers. Video production NYC paintings carefully with customers to apprehend their unique desires and create video content that aligns with their logo identification. This customized approach of video production NYC ensures that every video not best meets but exceeds consumer expectancies, riding engagement and enterprise increase.
Contact Us: Email Address: [email protected] Phone: 646–417–5330 Address: 54 W 40th St, New York, NY 10018
#VideoProductionCompanyNewYork#FilmProductionCompaniesNYC#VideoProductionNYC#NYCVideoProduction#NewYorkFilmProduction#CorporateVideosNYC#NYCVideoServices#CreativeProductionNYC#NewYorkMedia#NYCVideoExperts
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Ronald D. Weiss Photography's Exquisite Destination Wedding Photography
Introduction:
Embarking on a journey to say "I do" in a breathtaking destination is a dream shared by many couples. Ronald D. Weiss Photography NYC transforms these dreams into tangible memories, capturing the essence of romance and the enchantment of far-off lands through his lens. Join us as we venture into the world of destination wedding photography, where each frame is a testament to love's timeless journey.
Destination Weddings: A Tale of Romance and Adventure
Unveiling the Beauty
Destination weddings offer a unique blend of love, adventure, and the allure of new landscapes. Ronald D. Weiss's destination wedding photography encapsulates the beauty of these exotic locations, weaving the couple's love story into the fabric of the stunning backdrop.
Capturing the Essence
Every destination holds its own charm and character, and Ronald's photography skillfully captures the essence of each location. From the pristine beaches to the majestic mountains, his photographs narrate the tale of love against the backdrop of some of the world's most picturesque destinations.
The Artistry of Ronald D. Weiss
Timeless Elegance
Ronald D. Weiss's destination wedding photography is a fusion of timeless elegance and natural beauty. Each image is carefully crafted to not only depict the wedding itself but also to portray the unique ambiance and aura of the chosen destination.
Emotive Storytelling
Beyond capturing picturesque landscapes, Ronald's photography delves deep into the emotions and narratives of the couple. His lens tells the story of their love, their journey, and their shared commitment, creating a visual legacy that transcends time and place.
The Destination Wedding Photography Experience
Customized Approach
Understanding that each destination wedding is unique, Ronald D. Weiss tailors his approach to capture the essence of the couple's chosen location. His customized approach ensures that every photograph reflects the spirit and vibe of the destination.
Seamlessly Integrated Coverage
From the pre-wedding preparations to the post-ceremony celebrations, Ronald seamlessly integrates his coverage to portray a cohesive narrative of the entire destination wedding experience. His unobtrusive yet comprehensive approach allows for a natural and authentic depiction of the couple's special day.
A Timeless Keepsake of Love and Adventure
Beyond Borders
Ronald D. Weiss's destination wedding photography transcends geographical boundaries, encapsulating the essence of love and adventure in the most exotic locations around the world. His photographs serve as a timeless keepsake, preserving the magic of the destination and the couple's love for generations to come.
Conclusion
Ronald D. Weiss Photography's destination wedding portfolio is a celebration of love, romance, and adventure. Through his lens, Ronald captures the enchanting allure of destination weddings, ensuring that each photograph becomes a cherished memory of the couple's extraordinary journey.
Visit Ronald D. Weiss Photography's destination wedding portfolio to explore the captivating love stories captured in exotic destinations around the world. Ronald D. Weiss: where every photograph is a chapter in the tale of timeless love and adventure.
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Lee Broom Transforms NYC Penthouse Into Sustainable Masterpiece
We’re longtime admirers of British designer Lee Broom and while London is the city he calls home, he spends a lot of time in New York City for both work and pleasure. Wanting a place to return to in the evenings after long, hectic days, Broom acquired a duplex apartment occupying two floors of the White Street in Tribeca. The light-filled penthouse spans 3,000 square feet giving him a spacious backdrop to work with, as this project marks his first interior design project since 2015. While Broom is primarily known for his modern lighting, he was inspired to design an entire collection of furniture and accessories just for the penthouse, all of which will be launching this year. The space evokes a sense of welcoming calm while perfectly exhibiting his impeccable aesthetic seen through beautifully curated vignettes. “The thing that appealed to me about this penthouse was that, rather than being one expansive space, it had many different rooms and areas to explore, which gave me the opportunity to create vignettes within each space that all have their own personal style yet still work within an overarching design scheme. This is in contrast to my apartment in London which is very open plan,” says Broom.
A Hanging Hoop Chair in brushed brass and black Kvadrat wool hangs near the windows, perfect for gazing out into the city. If the chair looks familiar, you might remember Beyoncé swinging in one in her ‘Already‘ video from her ‘Black is King’ visual album.
This particular apartment really appealed to me – it is a light-filled, 3,000-square foot space, with expansive high ceilings and flowing natural light. The whole building had already been extensively and sustainably restored, so from a renovation perspective the treatment was more cosmetic, however we added some new structural details such as the chimney breast and fire surround and removed doors and archways to open up the space.
The living room features a monochromatic color palette accented with brushed brass, gunmetal and matte black. “The focal point of the living room is the new White Street sofa designed specifically for this environment. It is an architectural, streamlined, modular piece which can be arranged in multiple configurations and is connected by sculpted armrests, corner and side tables, each produced in white or black ash wood,” shares Broom. “The sofa fabric is a soft ivory bouclé which is a nice contrast to harder, wooden end sections. And with its expansive and curved back, the sofa appears to almost float, anchored only by its connectors. It’s all about balance.”
Throughout the living room, various Lee Broom lights are incorporated, including the Carousel XL chandelier in polished gunmetal, Lens Flair in matte black, and Crescent table lamp. “Also showcased in this room are the new Tribeca Tables, a series of sculptural side and coffee tables, which mirror the same floating concept as the sofa, appearing to defy gravity. Crafted in black silk marble and travertine, its smooth round tabletop cantilevers over a monolithic square base, balancing perfectly,” says Broom. “The tables also have a stepped detail that reflects the local architecture, in particular the Long Lines building, a 1970s brutalist skyscraper that is visible form my apartment.”
Refraining from typical pendants that hang above kitchen islands, Broom displays two Tube Lights in Carrara marble and brushed brass. Keeping to the building’s commitment to sustainability, all of the wood used in the kitchen is over 300 years old and the marble is from Vermont’s underground marble quarry.
With views of the terrace and One World Trade, the dining room is decked out with dramatic blue moiré walls and grey velvet pleated drapes, alongside polished and brushed stainless steel accents, like the new Lee Broom Musico chairs and circular Musico dining table.
A white Split mirror and Drunken Side Table accent a seating area in the corner of the dining room.
A vintage bar from the 1980s that was custom designed by Steve Chase for the Chase Residence in Laguna Beach, California, finds a new home with Broom.
A vintage 1960s bed made of stainless steel and brass ended up being too large for Broom’s home in London but luckily it’s perfect for his primary bedroom in New York.
Orion Lights in polished gunmetal hang above an archived sofa Broom designed in 2011.
Photography by Stephen Kent Johnson. Styling by Michael Reynolds.
via http://design-milk.com/
from WordPress https://connorrenwickblog.wordpress.com/2021/05/27/lee-broom-transforms-nyc-penthouse-into-sustainable-masterpiece/
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Our Beloved Sponsors
Put This On is made possible thanks to the support of our sponsors. They help us keep the lights on, so twice a month, we like to give them a special shoutout. It allows us to show our appreciation, as well as check in with their latest happenings.
Over at The Hanger Project, you can find a new assortment of sweaters from John Liang and William Lockie -- two of the most respected names in traditional Scottish knitwear. The pullovers and cardigans are densely knitted from multi-ply yarns, which means they have an appreciable heft and will keep their shape over time. Lower-end sweaters are typically knitted with a lot of slack and/ or made from short-fiber yarns. That allows the producer to cut costs in a way that isn’t easily discernible when the sweater is new, but the sweaters will quickly bag out and pill after a season. John Liang and William Lockie’s sweaters, on the other hand, are made to last for years.
Our friends at Proper Cloth specialize in made-to-measure shirts, but each season, they do a lookbook to show how their fabrics can be worn. This season, the team flew all the way to Scotland for their presentation. In front of a backdrop of stone gray castles and mossy green hills, Proper Cloth shows how their muted flannels and chambray shirts can be teamed with denim, as well as their dressier poplins and twills be used with suits. Below is a video they produced to give people a behind-the-scenes look at how they shoot their lookbook. It’s ... kinda Steven Spielberg-esque.
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Paul Winston over at Chipp Neckwear continues to offer some of the lowest prices around for neckwear. In addition to his ancient madders for fall and silk Matkas for summer, he also has Italian knit ties you can wear year round. A little floppier and more casual, they designed to be worn with tweed sport coats, linen suits, and navy blazers. It may be counterintuitive, but black here will be your most versatile option. The color allows it to go with anything, while the weave makes it casual.
Dapper Classics is also getting into the grenadine business (sorry Paul). Theirs are a bit more expensive, but they also have some colors not found at Chipp, such as a mid-blue and bright orange. The team also just did a big restock on their popular trousers, which are made by one of NYC’s best garment factories. These have a mid-rise and slim leg line, and come in a wide range of fall/ winter fabrics, such as lambswool Donegal and brushed cotton. There are also some Minnis Frescos in there, an open-weave tropical wool that’s popular with customers of bespoke tailors.
For the next week or so, Huckberry is stocking Gola’s sneakers. These retro-styled runners take after British sportswear from the 1960s and ‘70s, back when Gola was famous for their running shoes and messenger bags. Huckberry has the Track Suedes in navy and gray, as well as the Harrier 317 in brown and white. They shoes are made in England can be worn in that ‘60s and ‘70s Rugged Ivy style we’ve written about. Huckberry also has some gift guides, if you need suggestions on what to get a friend for the holidays.
Finally, our thanks to Twillory. They’re holding an early Black Friday sale (their best prices ever). Get two shirts for $89 with the checkout code SAVE2; four shirts for $169 with the code SAVE4; and five shirts for just $199 with the code SAVE5. Their shirts are slim fit and come in a range of basic and slightly quirkier fabrics. Shipping and returns are free, which makes trying out something easy.
If you want to advertise on Put This On, just email us at [email protected].
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The best showrooms you can’t miss in NY during AD Design Show
New York has been going through a metamorphosis process in terms of interior design, with hundreds of spaces and stores for high-end bands opening every year. In this article, we hope to shed the light on the best showrooms you can’t miss while paying a little visit to New York City.
This list of high-end furniture designs includes the most sought out ones in New York. These US furniture brands produce sofas, sectionals, armchairs, beds, chests, coffee tables, wardrobes, dining chairs and tables, rugs and other products for you to furnish your bedroom, dining rooms, living spaces, and other rooms of your home.
Knoll
For nearly 80 years Knoll has remained true to the Bauhaus design philosophy that modern furniture should complement architectural space, not compete with it. At Knoll, modern design has been their guiding principle, and their passion has been shared by customers and design professionals worldwide.
Designed as part of the Washington Collection for Knoll
, the Prism Lounge Chair and Ottoman use geometry and pattern to define form. The pieces are intended as sculptural or architectural objects that can be viewed from any side.
Matter
Matter is a New York City-based gallery, showroom, and manufacturer, representing a refined selection of national and international contemporary design. The brand is revered as a resource for detecting what lies beyond the horizon in design. Architects and interior designers around the world look to Matter to take the temperature of the current state of design and to look for inspiration. Matter is not just a place to purchase beautiful things, but also a platform for an ongoing conversation about design by the design community and the public alike. Since its inception in 2003, Matter has had the opportunity to collaborate with and represent some of the most innovative established and promising international design talents. We are currently focused on raising the international perception of contemporary American design through our in-house brand Matter Made and the representation of the very best manufacturers and independent designers working today.
Initially introduced back in 1938, Little Petra won instant praise at the Copenhagen Cabinetmakers Guild Exhibition, subsequently winning awards at exhibits in New York and Berlin. It’s one of just a few designs by architect Viggo Boesen, who became associated with Denmark’s signature design aesthetic in the 1930s called funkis style. Distinguished by a softer, more abundant, organic aesthetic that challenged the minimalistic approach of Bauhaus.
Flair Home Collection
Against a signature backdrop of black and white, Flair presents a unique proposition in home furnishings, decoration and gifts. Rigorously selected European and American vintage furnishings and accessories are seamlessly mixed with our own exclusive designs to create a highly individual style that transcends eras and origins.
You may also like this: A little look at the Ancient Crafts Behind High-End Furniture Brands
Mid Century Italian brass leg sofa in the style of Gio Ponti, upholstered in hand-painted blue cube fabric by Livio de Simone.
The Future Perfect
The Future Perfect, founded in 2003 by David Alhadeff, is one of the world’s foremost contemporary design galleries. From its inception, The Future Perfect has been distinguished by its thoroughly creative vision and strong curatorial focus, which showcases studio-created works alongside one-of-a-kind and limited edition pieces.
Available in three sizes, Patricia Urquiola’s oval-shaped tables, produced in collaboration with iconic Italian producer Glas Italia, elevate a furniture staple to surreal heights. Made with tempered extralight glass, with irregular decoration which mirrors the colour and veins of marble, the piece appears different from every viewpoint. Issued in two different colours, green and pink-beige, the tables exemplify the vital spirit of contemporary Italian design.
Lládro
Recently opened, the Lladró showroom in New York is empowered by unique, one of a kind, fine art pieces. There, you will be able to have a look at the most iconic handcrafted porcelain sculptures combined with Boca do Lobo’s luxury furniture. Some things were made to be special and this showroom is one of those.
Hanging ceiling lamp with handmade metallic chandelier design in black, with fifty-six translucent white, engraved porcelain lampshades.
You can also check out: These colorful products are best selling luxury furniture pieces
ABC Carpet and Home
ABC Carpet & Home is a global leader sparking change through commerce. Sourcing goods that are created with sustainability and fair labor standards in mind, they have pioneered a path all our own, creating and nurturing a marketplace built on craftsmanship, quality, and integrity. They look to raise the standards of the ordinary and ignite a shift in the global retail space. To captivate and cultivate a healthy home and a healthy planet for all.
Striated periwinkle and soft sky tonalities host an intricate design etched in navy, in this one-of-a-kind contemporary carpet. Handwoven in India and overdyed to create a remarkable chromatic composition, each Color Reform Silk piece transforms new, luxurious silk rugs into exotic works of art that feature unique tonalities and patterns brought to life through intense color.
Michael Amini
For 31 years, AICO/Amini Innovation Corp has been known for original, high quality and intricately designed home furnishings. CEO and Founder, Michael Amini, combines his extensive world travels and his affinity for fashion to create the inspiration for each distinctive design. From the ancient ruins of Greece, to Russian palaces; from the sunny hillsides of Tuscany, to the charming cafes of a crowded Paris street, Michael finds inspiration in world culture, traditional art and architecture. It is his goal to create furniture that connects people emotionally with their culture, country and heritage.
This French-styled fireplace is perfect to add that Great Gatsby, Roaring 20’s vibe to your living room design.
MODSHOP
ModShop furniture designs can be customized to fit a variety of decor styles, from organic and industrial modern pieces, urban loft styles, clean-lined European design, to transitional Hollywood Regency glamour and ’60s Mod. With a background in the fast-paced apparel industry, they use this experience to keep the product in their stores moving forward with trends just as you would expect to see in the fashion industry- regularly adding trendy, fun furniture and accessories to the collections.
A modern take on a classic piece. Enjoy this luxurious five drawer desk in matte white lacquer with round lucite and shiny brass knobs.
Ralph Lauren Home
Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products, including apparel, accessories, home furnishings, and other licensed product categories. For five decades, our long-standing reputation and distinctive image have been consistently developed across an expanding number of products, brands, sales channels, and international markets. We believe that our global reach, breadth of product offerings, and multichannel distribution are unique among luxury and apparel companies.
This Victorian Renaissance Revival bookcase is inspired by an English design from the 19th century. A stepped cornice protrudes over the three arched-glass-fronted doors and carved half-columns on the upper section. The tripartite bottom cabinet features three inset panel doors, carved half-columns, and a stepped-and-molded base. Solid walnut finished with worn ebonized paint produces a rich patina.
John Derian
John Derian Company Inc. was established in 1989. John’s decoupage is handmade in his studio in New York City, where he employs a small staff of artisans to assist with production. His designs are sold at upscale home stores, in catalogues, and gift shops worldwide. The full range of John’s work, including his ephemera, ceramic and furniture collaborations, is available at his own retail shops in Manhattan’s East Village where he has an ever-changing assortment of vintage and antique imports, bed and table linens, stationery, plate-ware, lighting and original artwork by Hugo Guinness.
It takes two full days to hand-tuft the Bachelor Sofa, inspired by the beautifully layered Bachelor Button dianthus flower. With its deep seat and firm back, the elegantly shaped loveseat is their most dramatic addition to the line.
MoMA Design Store
In 1932, The Museum of Modern Art established the world’s first curatorial department devoted to architecture and design. MoMA has long recognized design’s important role in our culture alongside more traditional mediums like painting and sculpture. Through a series of filters and criteria, MoMA selects only the best of the best to be featured in their collection.
In contrast to many midcentury designs that keep their cool, Verner Panton’s Pop Art-inspired chair offers a playfully passionate silhouette. His 1959 rendition of a traditional wingback chair is a prime example of his efforts “…to encourage people to use their fantasy imagination and make their surroundings more exciting.” The enveloping sweep of the upholstered back and seat tapers down to a base of strong but slender stainless steel. With its vibrant red upholstery, the chair makes an eye-catching addition to any living room, bedroom, or library. Made in Germany by Vitra, a manufacturer of iconic modern furnishings that are widely represented in MoMA’s collection.
Covet New York
The staging project between Tessler Developments and Covet House makes The Mansion, at 172 Madison Avenue, the most coveted address for design lovers and professionals in the Big Apple. Covet NYC is fully decorated with a curated selection of furniture, lighting and accessories from the best European luxury brands.
Created as an original collaboration between Tessler Developments and Covet House, COVET NYC, also known as “The Mansion” is located at the heart of Madison Avenue and is fully decorated with a curated selection of furniture, lighting, upholstery and accessories from the best European luxury brands, such as Boca do Lobo, Brabbu, DelightFull, Essential Home, Luxxu, Circu, Pullcast, Rug’Society, Foogo and Koket.
The kids’ bedroom highlights a series of playful yet elegant pieces that are the perfect introduction in regards to design and comfortable living into a child’s world, from the Cloud Lamp to the Fantasy Air drawers as well as the Illusion table.
Droog
Droog is a conceptual design company that focuses on matters that affect society and its people. Major collaborations include the New Original project, the Rijksmuseum, the Museum of Sex in New York and the CACAU Cultural Centre in São Tomé. By the way, Droog has the most inventive, colorful and whimsical furniture collections when it comes to interior design.
Taking the principles of Gerrit Rietveld, this inside out furniture series makes construction simple and attractive. For easy assembly, brackets and construction details are on the outside, while the coating is on the inside. The cabinet has been turned inside out. Design duo Minale-Maeda makes construction into a distinctive and attractive feature.
Minotti
DDC Minotti is the leading source of contemporary furniture design. They can offer an exceptional variety of home and contract furniture, lighting and accessories, ranging in style from classic modern to the most cutting-edge designs in their showrooms – the most notorious ever.
The Aston “Stool”, with its soft, inviting cushioned seat, is available in two heights: 67 cm and 80 cm. The tapered wood legs are made of solid ash and are finished in open pore Tobacco stain or open pore Moka lacquer, with footrests in Pewter color steel.
Ralph Pucci
Ralph Pucci International is a luxury furniture, lighting and mannequin company based in New York City. What began as a family business in the 1950s fabricating mannequins has grown to a gallery and showroom regarded as one of the best in the world, with outposts now in Miami and a brand new Los Angeles gallery that opened in March 2017. The mannequins include innovative and avant-garde collaborations with fashion designers, illustrators and supermodels including Ruben Toledo, Anna Sui, Christy Turlington, Maira Kalman and Rebecca Moses. The mannequins are featured in high-end department stores and boutiques worldwide including Neiman Marcus, Saks Fifth Avenue and Nordstrom.
The furniture chapter began in 1989 because of a mannequin created by French interior designer Andrée Putman, who then urged Pucci to represent her furniture in the US. Today the designers represented by Ralph Pucci International include Patrick Naggar, Jens Risom, Vladimir Kagan, Hervé van der Straeten, Chris Lehrecke, India Mahdavi, Eric Schmitt, Jim Zivic, Michael Anastassiades, Elizabeth Garouste and many more. For Ralph Pucci, great design is an on-going quest to celebrate the legends while also looking to the future and supporting emerging talent, which has led to an on-going partnership with students from Pratt Institute, where Pucci serves on the board.
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from Sebastian Kurz Blog https://www.designbuildideas.eu/best-showrooms-cant-miss-design/
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A Guide to Harlem, a Historic Neighbourhood in Uptown Manhattan
It’s early on a Thursday evening in Harlem and we’ve already dined on fried chicken and sweet potato creme brûlée, caught a live performance of ‘Just A Friend’ by rapper Biz Markie in a laundromat-turned-nightclub, and wandered through a graffiti-filled brownstone building. The night’s still young—we have several stops ahead of us.
The group of journalists assembled for this walking tour is visiting Harlem for what Renaissance Hotels has dubbed a Global Day of Discovery: a summer day when 160 of their hotels in over 35 countries host a day of jaunts through the secret gems and hidden spots of the vibrant neighbourhoods where their properties are located. Next year, Renaissance will open a hotel right next door to the iconic Apollo Theatre, which is why they’ve invited a group of journalists to get to know the thriving neighbourhood in uptown Manhattan. From the time of the artistic and intellectual movement dubbed the Harlem Renaissance in the 1920s and ’30s right through to present day, the multicultural district has been home to creative legends like Louis Armstrong, James Baldwin, Maya Angelou and Tupac Shakur, and is showing no signs of slowing down.
“Harlem is about family, it’s about feeling good. It’s a neighbourhood,” says Melba Wilson, the restaurateur behind Melba’s, an iconic soul food restaurant that’s been thriving on 114th Street for nearly 15 years. “I’m born, bred and buttered right here in the village of Harlem,” she quips, before celebrated Ethiopian-Swedish chef Marcus Samuelsson takes over to explain how Wilson’s friendly neighbourhood joint paved the way for other culinary destinations in the neighbourhood like his own famed Red Rooster. For this year’s Day of Discovery, the two teamed up to create a special menu for the journalists dining at Melba’s: black-eyed pea hummus, a Spanish watermelon salad, an Aguachile seafood bowl, oxtail fried rice and fried chicken with caviar.
“What does the word ‘restaurant’ mean?” asks Samuelsson before we dig in. “It means to restore your community.” The spirit of camaraderie and community is evident everywhere you go in Harlem. Read on for some of our favourite stops from the tour:
Melba’s The restaurant, just a block away from Morningside Park, serves up Southern classics: fried chicken with eggnog waffles, mac and cheese, Charleston-style jumbo shrimp. It’s also open for brunch on weekends, offering up dishes like sweet potato pancakes, fried chicken and french toast, and cheesy omelettes with grits.
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Happy to welcome @renhotels to Harlem along with my brother @marcuscooks . It’s Thursday and we’re just getting warmed up to EatUp! See you at the Stroll. 📷: @kerbito
A post shared by Melba Wilson Melbas Restaurant (@melbasharlem) on May 16, 2019 at 3:49pm PDT
Harlem Shake The retro diner serves up everything you want from a greasy spoon—milkshakes, burgers, sandwiches and hot dogs—as well as wine across three cheeky categories: cheap, good, bougie. The buzzy local hangout hosts weekly open mic nights, and has been paid a visit by everyone from Questlove to Janet Jackson to Jimmy Fallon. Bonus: it’s also female-owned.
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#LunchAlert It’s still early enough in the day to work this off. 💪🏼📸: @yee22 #HarlemShakeNyc #Refuel #Lunchtime #whatsforlunch #meetforlunch #curlyfries #burgers #goodtimes #hotdog #friedchicken #outtolunch #friends #coworkers #nom #harlem #uptown
A post shared by harlemshakenyc (@harlemshakenyc) on Mar 12, 2019 at 9:51am PDT
Dapper Dan x Gucci atelier This appointment-only atelier on Lenox Avenue is a collaboration between the legendary Harlem tailor Daniel Day and luxury house Gucci, offering made-to-measure garments and limited edition accessories. According to the New York Times, “the ground floor features the main showroom and fitting area; the second floor is reserved for “V.I.P.” customers like Jay-Z and Beyoncé; and the basement is for production.”
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A sign of the times. For the first time in history, a major luxury brand store has opened in #Harlem: @Gucci by @DapperDanHarlem. With made-to-order garments for your taste and in your specific measurements, I will create your design from your mind, or come up with a design for you. I’ll also have limited edition ready-to-wear items and accessories available for purchase, by appointment only.
A post shared by Dapper Dan (@dapperdanharlem) on Jan 10, 2018 at 7:51am PST
Harlem Haberdashery This family-run boutique is the retail arm of 5001 Flavors, a custom-made clothing company that has dressed superstars like Biggie Smalls, Jay-Z, Rihanna and Beyonce over the course of its 25 years in business. Run by local couple Guy and Shay Wood, the store sells everything from t-shirts and sunglasses to sneakers and bespoke jackets.
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Harlem Jacket By @5001flavors Clothing Co. Visit Us Today 245 Lenox Ave. bet. 122nd & 123rd St. 646-707-0070 Shop Online www.harlemhaberdashery.com #HarlemHaberdashery #Harlem #HaberdasheryNYC #5001Flavors #deadcouture #FashionWarVeteran
A post shared by Harlem Haberdashery Boutique (@haberdasherynyc) on Apr 6, 2019 at 11:03am PDT
Harlem Parish Built in 1907, this Gothic-style church with high vaulted ceilings and stained glass windows was once a gathering ground for immigrant families and parishioners. It now functions as a community arts centre, hosting fundraisers, concerts and even SoulCycle events. All events at the venue are catered by local neighbourhood restaurants, with 10% of the proceeds going back to Harlem organizations. The night we stopped by, a trio of dancers showcased some “hip hop ballet” moves, which was followed by a private concert by Grammy Award-winning musician Judith Hill and an interpretive dance performance by Virgil Dey of The Ruggeds.
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Event spaces pop up all over the city. The Harlem Parish is a new one for us and it looked great! Our tension fabric walls provided a backdrop for an event marketing, product launch, with those #soulcycle bikes! Bike in a church with #kettleone grapefruit and rose vodka. We are in! #Eventprofs #eventmarketing #events #venues #nyc #eventdesign #imex2018 #myilea #ileanyc #grapefruit #rose #grapefruitrosevodka
A post shared by The Originators (@originatorsdesign) on Oct 17, 2018 at 1:49am PDT
The post A Guide to Harlem, a Historic Neighbourhood in Uptown Manhattan appeared first on FASHION Magazine.
A Guide to Harlem, a Historic Neighbourhood in Uptown Manhattan published first on https://borboletabags.tumblr.com/
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Dive into the essential steps for ensuring your event's success with custom backdrop banners.
#step and repeat photo backdrop#custom step and repeat backdrop#trade show booth backdrop#custom fabric backdrop nyc#backdrop custom printing nyc#custom printed backdrop nyc#custom vinyl backdrops nyc
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As a graphic designer and a business owner, I have been creating and using business banners for over 10 years, and I have seen how the trends and preferences have changed over time. Based on my personal experience and observation, here are the top 5 emerging trends in business banner designs that you should know and follow.
#step and repeat photo backdrop#custom step and repeat backdrop#trade show booth backdrop#custom fabric backdrop nyc#backdrop custom printing nyc#custom printed backdrop nyc#custom vinyl backdrops nyc
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Explore the success story of a social charity campaign with custom fabric backdrops in New York. Learn how Backdrop Banners NYC played a pivotal role in creating a memorable and impactful campaign.
#step and repeat photo backdrop#custom step and repeat backdrop#trade show booth backdrop#custom fabric backdrop nyc#backdrop custom printing nyc#custom printed backdrop nyc#custom vinyl backdrops nyc
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XSF Truss at Pier 17 in NYC
As many local New Yorkers know, South Street Seaport has undergone a bit of change recently. After lengthy construction, the historic Pier 17, which previously consisted of a dark red warehouse-style building, has received a modern upgrade. The new Pier 17 now plays host to a variety of bars, restaurants, and most notably, a rooftop concert venue.
To celebrate its stunning remodel, Pier 17 is throwing an inaugural concert series that will run from July 28th through October 12th. The lineup includes modern acts such as Kings of Leon and deadmau5, classic artists such as Michael McDonald and Gladys Knight, and even comedians including Amy Schumer and Trevor Noah. No matter your musical or performance tastes, this summer concert series is sure to offer something for everyone. Better still, every show will take place under the open sky of the rooftop venue, meaning that each concert will feature the stunning backdrop of the East River, Brooklyn Bridge, and Brooklyn skyline.
Truss supplied by XSF Truss, engineering by Clark-Reder and the entire install by Mountain Productions, this temporary rooftop truss system was not without its challenges. Obviously the greatest difficulty is transporting, moving and assembling this wonderful structure on a roof!
#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}
“All the pieces of this structure travel to a rooftop location, and thanks to XSF’s expertise everything fit like a glove, went together perfectly and with ease.”
Jeffrey Reder, Clark and Reder Engineering
One of the biggest advantages that XSF offers in a job like this is the ability to do Test Fit. Having a large and high roof aluminum fabrication facility allows customer assurance that everything will fit together and work properly before it even gets to its destination. The onsite fabrication and assembly of big jobs offers everyone piece of mind, especially on projects with tight time lines.
STAGE SPECS
The completed performance space features a 60’ X 25’ roof system truss with a 27’ trim. One of the unique feature of this temporary truss roof system is a 12-foot downstage. To increase stage and the scenic visibility, there are 4, 34’ towers only 6 feet apart that flank the entire setup.
When at capacity, the Pier 17 rooftop venue can hold anywhere from 2,400 people sitting to 3,400 standing. If you plan to be in the lower Manhattan area this summer, a concert atop the brand new open-air venue that now adorns Pier 17 is sure to be an unforgettable treat.
With a great summer performance lineup and a stunning view of New York’s iconic architecture, this rooftop paradise has all the right ingredients for a fantastic summer. For additional information, visit the official Pier 17 website to check out their full offering as well as the complete summer rooftop concert schedule.
For Truss Manufacturing, Fabrication, Rigging and Chain Hoists call XSFtruss | Lighting Truss and Truss Installations
The post XSF Truss at Pier 17 in NYC appeared first on XSF Truss.
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North Star: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch
Canada Goose is having a banner year, commemorating 60 years of Canadian craftsmanship and its heritage as a premium brand and apparel-maker in the midst of its homeland’s even bigger celebration, with Canada turning 150 in July.
To celebrate, the brand created the limited edition Canada Coat, described as “Inspired by parkas made for the Canadian Rangers, this coat was designed for those who patrol the harshest and most rugged places in the North. In celebration of our 60th anniversary, the limited edition Canada Coat is for those who seek adventure around the world and is a beacon to the true North, strong and free.”
But it’s also looking ahead by expanding into new product lines and geographically, with its third physical retail store opening in Chicago this weekend—on Michigan Avenue, where Apple just opened a flagship—followed by stores opening next month in Tokyo, London, Calgary and Boston.
For more insights into the brand’s continued growth and success, we spoke with Chief Marketing Officer Jackie Poriadjian-Asch.
Jackie, let’s start with the 60th anniversary—what makes it, and the related Canada Coat, so special?
It’s been a special year all around, and with Canada’s 150th anniversary as a backdrop to us turning 60, what better time to celebrate the brand’s rich history rooted in the North in a meaningful way? Given our function-first ethos, the reinterpretation of a highly tactical jacket designed for Canadian Rangers decades ago, felt perfect for the occasion.
The Canada Coat is a symbol of our homeland, field tested at temperatures below -30 degrees Celsius, and is also a testament to our commitment to meeting the rugged demands of the Arctic.
We handmade 400 Canada Coats: 300 in red, exclusively available in our retail. It will be available on CanadaGoose.com as well as our retail stores, both the current ones in Toronto and NYC, but also this fall’s upcoming flagship openings in Chicago, Boston, Calgary and London. 100 black coats will be released only with two specialty retail partners: KITH in New York City and DUE WEST in downtown Toronto.
Proudly Canadian for 60 years: from the snow-covered Arctic, to the streets of Toronto and the mountains of Vancouver, all the way to the icy waters of Newfoundland, we're wishing you a very Happy Canada Day. #Canada150 #ProudToBe #CanadaCoat
A post shared by Canada Goose (@canadagoose) on Jul 1, 2017 at 6:46am PDT
//platform.instagram.com/en_US/embeds.js
How did Canada Goose celebrate Canada 150 this year?
We are incredibly proud of our Canadian roots. We are champions of Canadians as well and honored to have a number of them as official “Goose People,” individuals who live a life of purpose and who have gone on to great achievements not merely personal but for our community at large.
We’ve worked hand-in-hand in creating jackets that perform with legends like four-time Iditarod Champion Lance Mackey, as well as Laurie Skreslet, the first Canadian to summit Everest (seen conquering Mount Fuji in July with Canada Goose CEO Dani Reiss, below).
Another great example is “Goose Person” Ray Zahab. Extreme Adventure Athlete, who has accomplished unbelievable feats like running the entire length of the Sahara Desert—111 days, 7,500 km—but did so in an effort to raise awareness about water crisis in Africa. Ray also founded Impossible2Possible, an organization educating youth through adventure learning.
In honor of Canada’s 150th, we were thrilled to support Ray’s boldest expedition to date. In February and March 2017, Ray Zahab crossed the Canadian Arctic in three stages that totaled approximately 650km, explored the uncharted and went deep into the rugged and remote. Leg one took him on snowshoe through the Torngat Mountains in Newfoundland and Labrador; leg two, crossing Baffin Island on skis, including a summit of the Penny Ice Cap. And for the final leg, Ray travelled the ice roads of the Northwest Territories by fat bike—roads that are essential for Arctic communities but that few ever travel.
We are also extremely proud to be ambassadors of Canada more broadly. A recent demonstration of that was around the Canada 2020 event with President Obama.
Welcome to Toronto, @barackobama
A post shared by Canada Goose (@canadagoose) on Sep 29, 2017 at 8:22am PDT
//platform.instagram.com/en_US/embeds.js
He's here! To celebrate 44th United States President @barackobama's visit to Toronto, we designed a one-of-a-kind Canada Coat embroidered with number "44" on the front.
A post shared by Canada Goose (@canadagoose) on Sep 30, 2017 at 8:24am PDT
//platform.instagram.com/en_US/embeds.js
The Toronto International Film Festival—and the film and entertainment industry in general—has a special meaning for the brand. Can you tell us more about that?
We have a 25-plus year relationship with film and entertainment. We’re proud of the impact we’ve had on the industry—and the impact that they’ve certainly had on us. The relationship started behind the camera. For decades now we’ve outfitted filmmakers spending long hours on cold sets around the world. Then organically, over time, we’ve moved in front of the camera. Canada Goose has been cast in scenes in hundreds of movies and TV shows, to authenticate outdoor environments where our jackets are most often worn.
We’ve been an official sponsor at TIFF for the past six years, based in Toronto, where Canada Goose’s global headquarters are located. It has been one of the many ways we’ve continued to support the film industry. With over 90 movies screened in our TIFF category of Special Presentations and Canadian Features, we’ve been able to stay closely connected to local storytellers especially as Canada Goose presents The Award for Best Canadian Feature Film.
Talk about how you’re growing the brand—store footprint, new product lines, e-commerce and any other ways you’re expanding the brand?
We’re in a really great place right now. As exciting as it is to reflect on the tremendous successes of this past year, we know our greatest opportunities still lie ahead.
On the store front, this weekend we’ll be opening our third-ever store in Chicago, right on the city’s Magnificent Mile. We saw great success with the opening of our first stores last year—Yorkdale in Toronto and in SoHo, New York City—and as momentum around the brand continues to grow in markets like the U.S., we’ve picked a couple of key locations to expand our retail footprint.
The Windy City, known for some of the coldest winters in America, was the next logical choice for us. Next month, we’ll open our doors in Tokyo, London, Calgary and Boston, ending the year with seven flagships. It’s hard to believe that just three years ago we were only in wholesale.
Also this year, for the first time in decades Canada Goose launched a new category, taking 60 years of outerwear expertise and trusted for freeing people from the cold and embarked on a new adventure—Canada Goose Knitwear.
The Women's HyBridge Knit Jacket: Perfect for both mild-temperature adventures & layering days . . Discover now via link in bio.
A post shared by Canada Goose (@canadagoose) on Oct 22, 2017 at 11:22am PDT
//platform.instagram.com/en_US/embeds.js
Knitwear has been on our radar for years, but like everything at Canada Goose, we aren’t afraid to take our time in order to do things right. It was a journey that took us about three years and around the world but the final product is everything we hoped it would be and most importantly, well received by consumers.
We sourced the highest quality materials we could find and partnered with artisans from storied mills and factories in places like Italy where the best knitwear in the world is made.
While the journey took us outside of Canada, our DNA is embedded in each and every piece. Each sweater, woven with the finest merino wool, the original performance fabric, leverages Canada Goose’s proprietary thermal mapping technology—allowing for breathability and durability—to keep you warm not hot. Best of all, these simple, classic styles will become staples that work seamlessly in your wardrobe.
Knitwear is a mainstay, now integrated into our seasonal collections and an exciting area to continue developing in years to come along with a growing selection of lighter weight products ranging from: lightweight down, windwear and rainwear.
As for e-commerce, again, just three years ago, our product was purely sold through wholesale channels. In 2014, we launched e-commerce in Canada, followed by the US in 2015, the UK and France in 2016 and seven new European markets this year including: Germany, Sweden, the Netherlands, Ireland, Belgium, Luxemburg and Austria. Connecting with our customers around the world, has allowed us not only to ensure everyone has access to buy our full range directly but also gives us the ability to further immerse them in the brand with the absolutely best experience we can provide.
And given that you oversee marketing and the brand experience, what’s new on that front?
We are an authentic brand, so we don’t have to fabricate stories about where our products should live and potential value that they may have in the lives of consumers. Everything we do is designed with intention and we will continue to leverage o
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North Star: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch
Canada Goose is having a banner year, commemorating 60 years of Canadian craftsmanship and its heritage as a premium brand and apparel-maker in the midst of its homeland’s even bigger celebration, with Canada turning 150 in July.
To celebrate, the brand created the limited edition Canada Coat, described as “Inspired by parkas made for the Canadian Rangers, this coat was designed for those who patrol the harshest and most rugged places in the North. In celebration of our 60th anniversary, the limited edition Canada Coat is for those who seek adventure around the world and is a beacon to the true North, strong and free.”
But it’s also looking ahead by expanding into new product lines and geographically, with its third physical retail store opening in Chicago this weekend—on Michigan Avenue, where Apple just opened a flagship—followed by stores opening next month in Tokyo, London, Calgary and Boston.
For more insights into the brand’s continued growth and success, we spoke with Chief Marketing Officer Jackie Poriadjian-Asch.
Jackie, let’s start with the 60th anniversary—what makes it, and the related Canada Coat, so special?
It’s been a special year all around, and with Canada’s 150th anniversary as a backdrop to us turning 60, what better time to celebrate the brand’s rich history rooted in the North in a meaningful way? Given our function-first ethos, the reinterpretation of a highly tactical jacket designed for Canadian Rangers decades ago, felt perfect for the occasion.
The Canada Coat is a symbol of our homeland, field tested at temperatures below -30 degrees Celsius, and is also a testament to our commitment to meeting the rugged demands of the Arctic.
We handmade 400 Canada Coats: 300 in red, exclusively available in our retail. It will be available on CanadaGoose.com as well as our retail stores, both the current ones in Toronto and NYC, but also this fall’s upcoming flagship openings in Chicago, Boston, Calgary and London. 100 black coats will be released only with two specialty retail partners: KITH in New York City and DUE WEST in downtown Toronto.
Proudly Canadian for 60 years: from the snow-covered Arctic, to the streets of Toronto and the mountains of Vancouver, all the way to the icy waters of Newfoundland, we're wishing you a very Happy Canada Day. #Canada150 #ProudToBe #CanadaCoat
A post shared by Canada Goose (@canadagoose) on Jul 1, 2017 at 6:46am PDT
How did Canada Goose celebrate Canada 150 this year?
We are incredibly proud of our Canadian roots. We are champions of Canadians as well and honored to have a number of them as official “Goose People,” individuals who live a life of purpose and who have gone on to great achievements not merely personal but for our community at large.
We’ve worked hand-in-hand in creating jackets that perform with legends like four-time Iditarod Champion Lance Mackey, as well as Laurie Skreslet, the first Canadian to summit Everest (seen conquering Mount Fuji in July with Canada Goose CEO Dani Reiss, below).
Another great example is “Goose Person” Ray Zahab. Extreme Adventure Athlete, who has accomplished unbelievable feats like running the entire length of the Sahara Desert—111 days, 7,500 km—but did so in an effort to raise awareness about water crisis in Africa. Ray also founded Impossible2Possible, an organization educating youth through adventure learning.
In honor of Canada’s 150th, we were thrilled to support Ray’s boldest expedition to date. In February and March 2017, Ray Zahab crossed the Canadian Arctic in three stages that totaled approximately 650km, explored the uncharted and went deep into the rugged and remote. Leg one took him on snowshoe through the Torngat Mountains in Newfoundland and Labrador; leg two, crossing Baffin Island on skis, including a summit of the Penny Ice Cap. And for the final leg, Ray travelled the ice roads of the Northwest Territories by fat bike—roads that are essential for Arctic communities but that few ever travel.
We are also extremely proud to be ambassadors of Canada more broadly. A recent demonstration of that was around the Canada 2020 event with President Obama.
Welcome to Toronto, @barackobama
A post shared by Canada Goose (@canadagoose) on Sep 29, 2017 at 8:22am PDT
He's here! To celebrate 44th United States President @barackobama's visit to Toronto, we designed a one-of-a-kind Canada Coat embroidered with number "44" on the front.
A post shared by Canada Goose (@canadagoose) on Sep 30, 2017 at 8:24am PDT
The Toronto International Film Festival—and the film and entertainment industry in general—has a special meaning for the brand. Can you tell us more about that?
We have a 25-plus year relationship with film and entertainment. We’re proud of the impact we’ve had on the industry—and the impact that they’ve certainly had on us. The relationship started behind the camera. For decades now we’ve outfitted filmmakers spending long hours on cold sets around the world. Then organically, over time, we’ve moved in front of the camera. Canada Goose has been cast in scenes in hundreds of movies and TV shows, to authenticate outdoor environments where our jackets are most often worn.
We’ve been an official sponsor at TIFF for the past six years, based in Toronto, where Canada Goose’s global headquarters are located. It has been one of the many ways we’ve continued to support the film industry. With over 90 movies screened in our TIFF category of Special Presentations and Canadian Features, we’ve been able to stay closely connected to local storytellers especially as Canada Goose presents The Award for Best Canadian Feature Film.
Talk about how you’re growing the brand—store footprint, new product lines, e-commerce and any other ways you’re expanding the brand?
We’re in a really great place right now. As exciting as it is to reflect on the tremendous successes of this past year, we know our greatest opportunities still lie ahead.
On the store front, this weekend we’ll be opening our third-ever store in Chicago, right on the city’s Magnificent Mile. We saw great success with the opening of our first stores last year—Yorkdale in Toronto and in SoHo, New York City—and as momentum around the brand continues to grow in markets like the U.S., we’ve picked a couple of key locations to expand our retail footprint.
The Windy City, known for some of the coldest winters in America, was the next logical choice for us. Next month, we’ll open our doors in Tokyo, London, Calgary and Boston, ending the year with seven flagships. It’s hard to believe that just three years ago we were only in wholesale.
Also this year, for the first time in decades Canada Goose launched a new category, taking 60 years of outerwear expertise and trusted for freeing people from the cold and embarked on a new adventure—Canada Goose Knitwear.
The Women's HyBridge Knit Jacket: Perfect for both mild-temperature adventures & layering days . . Discover now via link in bio.
A post shared by Canada Goose (@canadagoose) on Oct 22, 2017 at 11:22am PDT
Knitwear has been on our radar for years, but like everything at Canada Goose, we aren’t afraid to take our time in order to do things right. It was a journey that took us about three years and around the world but the final product is everything we hoped it would be and most importantly, well received by consumers.
We sourced the highest quality materials we could find and partnered with artisans from storied mills and factories in places like Italy where the best knitwear in the world is made.
While the journey took us outside of Canada, our DNA is embedded in each and every piece. Each sweater, woven with the finest merino wool, the original performance fabric, leverages Canada Goose’s proprietary thermal mapping technology—allowing for breathability and durability—to keep you warm not hot. Best of all, these simple, classic styles will become staples that work seamlessly in your wardrobe.
Knitwear is a mainstay, now integrated into our seasonal collections and an exciting area to continue developing in years to come along with a growing selection of lighter weight products ranging from: lightweight down, windwear and rainwear.
As for e-commerce, again, just three years ago, our product was purely sold through wholesale channels. In 2014, we launched e-commerce in Canada, followed by the US in 2015, the UK and France in 2016 and seven new European markets this year including: Germany, Sweden, the Netherlands, Ireland, Belgium, Luxemburg and Austria. Connecting with our customers around the world, has allowed us not only to ensure everyone has access to buy our full range directly but also gives us the ability to further immerse them in the brand with the absolutely best experience we can provide.
And given that you oversee marketing and the brand experience, what’s new on that front?
We are an authentic brand, so we don’t have to fabricate stories about where our products should live and potential value that they may have in the lives of consumers. Everything we do is designed with intention and we will continue to leverage o
0 notes
Text
North Star: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch
Canada Goose is having a banner year, commemorating 60 years of Canadian craftsmanship and its heritage as a premium brand and apparel-maker in the midst of its homeland’s even bigger celebration, with Canada turning 150 in July.
To celebrate, the brand created the limited edition Canada Coat, described as “Inspired by parkas made for the Canadian Rangers, this coat was designed for those who patrol the harshest and most rugged places in the North. In celebration of our 60th anniversary, the limited edition Canada Coat is for those who seek adventure around the world and is a beacon to the true North, strong and free.”
But it’s also looking ahead by expanding into new product lines and geographically, with its third physical retail store opening in Chicago this weekend—on Michigan Avenue, where Apple just opened a flagship—followed by stores opening next month in Tokyo, London, Calgary and Boston.
For more insights into the brand’s continued growth and success, we spoke with Chief Marketing Officer Jackie Poriadjian-Asch.
Jackie, let’s start with the 60th anniversary—what makes it, and the related Canada Coat, so special?
It’s been a special year all around, and with Canada’s 150th anniversary as a backdrop to us turning 60, what better time to celebrate the brand’s rich history rooted in the North in a meaningful way? Given our function-first ethos, the reinterpretation of a highly tactical jacket designed for Canadian Rangers decades ago, felt perfect for the occasion.
The Canada Coat is a symbol of our homeland, field tested at temperatures below -30 degrees Celsius, and is also a testament to our commitment to meeting the rugged demands of the Arctic.
We handmade 400 Canada Coats: 300 in red, exclusively available in our retail. It will be available on CanadaGoose.com as well as our retail stores, both the current ones in Toronto and NYC, but also this fall’s upcoming flagship openings in Chicago, Boston, Calgary and London. 100 black coats will be released only with two specialty retail partners: KITH in New York City and DUE WEST in downtown Toronto.
Proudly Canadian for 60 years: from the snow-covered Arctic, to the streets of Toronto and the mountains of Vancouver, all the way to the icy waters of Newfoundland, we're wishing you a very Happy Canada Day. #Canada150 #ProudToBe #CanadaCoat
A post shared by Canada Goose (@canadagoose) on Jul 1, 2017 at 6:46am PDT
How did Canada Goose celebrate Canada 150 this year?
We are incredibly proud of our Canadian roots. We are champions of Canadians as well and honored to have a number of them as official “Goose People,” individuals who live a life of purpose and who have gone on to great achievements not merely personal but for our community at large.
We’ve worked hand-in-hand in creating jackets that perform with legends like four-time Iditarod Champion Lance Mackey, as well as Laurie Skreslet, the first Canadian to summit Everest (seen conquering Mount Fuji in July with Canada Goose CEO Dani Reiss, below).
Another great example is “Goose Person” Ray Zahab. Extreme Adventure Athlete, who has accomplished unbelievable feats like running the entire length of the Sahara Desert—111 days, 7,500 km—but did so in an effort to raise awareness about water crisis in Africa. Ray also founded Impossible2Possible, an organization educating youth through adventure learning.
In honor of Canada’s 150th, we were thrilled to support Ray’s boldest expedition to date. In February and March 2017, Ray Zahab crossed the Canadian Arctic in three stages that totaled approximately 650km, explored the uncharted and went deep into the rugged and remote. Leg one took him on snowshoe through the Torngat Mountains in Newfoundland and Labrador; leg two, crossing Baffin Island on skis, including a summit of the Penny Ice Cap. And for the final leg, Ray travelled the ice roads of the Northwest Territories by fat bike—roads that are essential for Arctic communities but that few ever travel.
We are also extremely proud to be ambassadors of Canada more broadly. A recent demonstration of that was around the Canada 2020 event with President Obama.
Welcome to Toronto, @barackobama
A post shared by Canada Goose (@canadagoose) on Sep 29, 2017 at 8:22am PDT
He's here! To celebrate 44th United States President @barackobama's visit to Toronto, we designed a one-of-a-kind Canada Coat embroidered with number "44" on the front.
A post shared by Canada Goose (@canadagoose) on Sep 30, 2017 at 8:24am PDT
The Toronto International Film Festival—and the film and entertainment industry in general—has a special meaning for the brand. Can you tell us more about that?
We have a 25-plus year relationship with film and entertainment. We’re proud of the impact we’ve had on the industry—and the impact that they’ve certainly had on us. The relationship started behind the camera. For decades now we’ve outfitted filmmakers spending long hours on cold sets around the world. Then organically, over time, we’ve moved in front of the camera. Canada Goose has been cast in scenes in hundreds of movies and TV shows, to authenticate outdoor environments where our jackets are most often worn.
We’ve been an official sponsor at TIFF for the past six years, based in Toronto, where Canada Goose’s global headquarters are located. It has been one of the many ways we’ve continued to support the film industry. With over 90 movies screened in our TIFF category of Special Presentations and Canadian Features, we’ve been able to stay closely connected to local storytellers especially as Canada Goose presents The Award for Best Canadian Feature Film.
Talk about how you’re growing the brand—store footprint, new product lines, e-commerce and any other ways you’re expanding the brand?
We’re in a really great place right now. As exciting as it is to reflect on the tremendous successes of this past year, we know our greatest opportunities still lie ahead.
On the store front, this weekend we’ll be opening our third-ever store in Chicago, right on the city’s Magnificent Mile. We saw great success with the opening of our first stores last year—Yorkdale in Toronto and in SoHo, New York City—and as momentum around the brand continues to grow in markets like the U.S., we’ve picked a couple of key locations to expand our retail footprint.
The Windy City, known for some of the coldest winters in America, was the next logical choice for us. Next month, we’ll open our doors in Tokyo, London, Calgary and Boston, ending the year with seven flagships. It’s hard to believe that just three years ago we were only in wholesale.
Also this year, for the first time in decades Canada Goose launched a new category, taking 60 years of outerwear expertise and trusted for freeing people from the cold and embarked on a new adventure—Canada Goose Knitwear.
The Women's HyBridge Knit Jacket: Perfect for both mild-temperature adventures & layering days . . Discover now via link in bio.
A post shared by Canada Goose (@canadagoose) on Oct 22, 2017 at 11:22am PDT
Knitwear has been on our radar for years, but like everything at Canada Goose, we aren’t afraid to take our time in order to do things right. It was a journey that took us about three years and around the world but the final product is everything we hoped it would be and most importantly, well received by consumers.
We sourced the highest quality materials we could find and partnered with artisans from storied mills and factories in places like Italy where the best knitwear in the world is made.
While the journey took us outside of Canada, our DNA is embedded in each and every piece. Each sweater, woven with the finest merino wool, the original performance fabric, leverages Canada Goose’s proprietary thermal mapping technology—allowing for breathability and durability—to keep you warm not hot. Best of all, these simple, classic styles will become staples that work seamlessly in your wardrobe.
Knitwear is a mainstay, now integrated into our seasonal collections and an exciting area to continue developing in years to come along with a growing selection of lighter weight products ranging from: lightweight down, windwear and rainwear.
As for e-commerce, again, just three years ago, our product was purely sold through wholesale channels. In 2014, we launched e-commerce in Canada, followed by the US in 2015, the UK and France in 2016 and seven new European markets this year including: Germany, Sweden, the Netherlands, Ireland, Belgium, Luxemburg and Austria. Connecting with our customers around the world, has allowed us not only to ensure everyone has access to buy our full range directly but also gives us the ability to further immerse them in the brand with the absolutely best experience we can provide.
And given that you oversee marketing and the brand experience, what’s new on that front?
We are an authentic brand, so we don’t have to fabricate stories about where our products should live and potential value that they may have in the lives of consumers. Everything we do is designed with intention and we will continue to leverage o
0 notes