#cus like we (almost) all have the genes to process lactose our bodies just turn them off as we wean off it
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Does anyone ever wonder if people who sell lactase had a hand in the wave of 'Actually milk isn't *that* good for you, it just had good advertising" sentiment across pop culture some time ago
#cus like we (almost) all have the genes to process lactose our bodies just turn them off as we wean off it#And several experiments have allegedly shown that you can make them turn back on its just...not easy or fun.#requiring either experimental treatments or incredibly patiently paced scheduled consumption or a secret third option that is 1000% not fun#and obviously just because an experiment worked for some people doesnt mean it would work for everyone with the gene#but like lactose-containing products are so popular to the point that its not abnormal for microcelebs to be like#oh yeah im intolerant i just deal with it because yummy#but like i wonder if lactose intolerance increased after a lot of casual conversation about how strong milks advertising is#and if lactase sales raised proportionally
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