#cultivationtheory

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[socialimpactachelorette-blog]

Text, Talk - Take One

The Cultivation Theory is one effect of watching The Bachelorette. For fans who have been engaged in the show from the earlier seasons, this may have a stronger effect on them as opposed to audiences who have only watched one to two seasons. Cultivation implies that over time, heavy viewers of television develop or cultivate views of the world similar to what they see on television. The Bachelorette portrays unrealistic relationships to viewers, which may cultivate audiences to believe that what they are seeing on the show can be achieved in any normal, every day setting.

 The Bachelorette earns millions of dollars each year for its success, allowing a great amount of profit to be spent on creating an easier, more comfortable fantasy world for the contestants to find love in. From private helicopter rides over the Cliffs of Moher, to five-star fantasy sweet rooms on tropical island paradises, The Bachelorette makes not falling in love almost impossible. Not to mention all of the free liquor and gourmet meals provided to contestants throughout their entire stay at the mansion.

 It also is no secret that The Bachelorette features some of the best looking individuals that America has to offer. All of the men are tall, toned, have perfect skin and teeth and the cleanest suites you can imagine. The Bachelorettes always have every guy that steps out of the limo drooling at their feet, wearing the most gorgeous ballroom gowns, with a petite figure, long gorgeous hair and flawless make-up. This in many real world dating cases, just is not destined to be true. 

Audiences of The Bachelorette, who are mostly women, may get caught up in the glamorous details of the way that The Bachelorette portrays an unrealistic relationship. The show makes falling in love with multiple men look easy when the reality is that these men were hand picked based upon the already well-known bachelorette. Her interests, dislikes and expectations for love probably all went into the selections of contestants. However, even with all of this perfect set-up the connection, love and true feelings still needs to match up to all of the glam. Overall from both The Bachelorette and The Bachelor, there are only six couples that are still together out of the 28 seasons of the two series. In an article source for People Magazine, authors Charlotte Triggs and Monica Rizzo reflected on the lives of past contestants Ali Fedotowsky and Roberto Martinez who they knew would, eventually, lose some of their Bachelorette bliss. “For the pair, who found love on TV, regaining a sense of ‘normalcy’ has been a priority. One thing that hasn't tripped them up has been transitioning from the glamorous jet-set lifestyle they experienced on the Bachelorette to evenings in with Thai takeout and TiVo.”

The Bachelorette allows audiences to wonder why some women like themselves are sitting at home, on the couch, watching a woman on television who has twenty-five different love interests, but they cannot even find one love interest out in the real world. Well, this is simply because, The Bachelorette is not a depiction of the real world or how most people in life get to experience finding true love. The Bachelorette targets only a small percentage of people who are lucky enough to be set up in such a way. The cultivation of watching this show, season after season, can persuade audiences into believing that these relationships can happen anywhere with any budget of money. According to Bryant, Thompson and Finklea, the “symbolic world” of television is very different from objective reality, and this inconsistency has been a major point of interest for cultivation researchers. Television does not usually portray the true proportions, conditions, or health status of the elderly or even average looking person in American society; they only focus their star roles on the young, energetic and appealing characters. For a reality show such as The Bachelorette, this could not be more accurate.

  One key concept of Cultivation is that television serves as the great storyteller- the wholesale distributer- with programs designed to appeal to the entire population. It has been proven by researchers that some people are more susceptible to cultivation influence due to personality traits, social background, cultural mores, and even their past television viewing experience. If an audience member of The Bachelorette is someone who comes from a rich and glamorous background, such as Beverly Hills, and is looking for love, this show may seem more realistic to him or her. Social Learning Theory is another theory that can explain how viewers learn and model behaviors they see in mass media, based upon their environmental and cognitive predispositions. Some modeled behaviors or outcomes from audiences watching The Bachelorette may be to want to dress nicer, be skinnier, or change something physical about themselves in order to find the ‘perfect’ relationship as seen on the show.

 An ex-contestant of The Bachelor, Leslie Hughes, spilled some secrets to the media about life as a contestant on the show. “It is not as glamorous as it seems”, she told The Daily Beast. We have to do our own cooking, our own laundry… We do everything you would do when you’re at home, except be able to go outside of your home.” Hughes also talks about the disconnection to the outside world that contestants are forced to live with during their time on The Bachelor and The Bachelorette. When entering the mansion, contestants are stripped of their cellphones, computers, magazines, music and even books. “We have nothing. We are completely cut off from the world. We have to talk to each other—we have nothing else to do,” she said. Being completely isolated like this would not happen in a real-life dating situation, where the only thing that is left to do is put 100 percent of your energy into someone who you just met. Lastly, Hughes told The Daily Beast about how not all of the contestants are always on the show to fall in love. There are always all kinds of motives among contestants, whether it is to gain fame or to get in front of America.

 Pointing out these flaws shows how even when everything looks perfect on screen, the reality is that life is not this fairytale that The Bachelorette portrays it to be. Falling in love takes effort and overcoming obstacles together to achieve true happiness. With that being said, I don’t doubt that some of the feelings developed on the show are true, just that the events leading up to it are almost unrealistic.

[mbenzar]

Media Effects

Media effects - see something you will imitate, how we are affected by what we consume

Moral Panics - something gets so much media exposure creates fear

Censorship

(When you see violence or sex think MEDIA EFFECTS, MORAL PANICS AND CENSORSHIP, we live in a media saturated world)

Springhall says fear of new technology because challenges existing norms

If new technology allows individual to have a lot of power like expose government then e.g. 10 downing street website

Jamie Bulgar case – why did they do this? Children play video games is an assumption = media effects – impossible to prove cause because so many other texts, media saturated world, result? Stricter age restrictions

‘The Interview’ – marketing can affect Sony hack, how media influences those who consume texts, if something is censored makes you want to watch it

Social learning theory *Bandura, bobo doll – viewers learn from media consumption

Gerbner disagrees – one could be desensitized to violence but still be appalled by it

Cultivation theory – the more time we spend watching TV the more we end up feeling like we live in an imaginary world and TV is the main source of storytelling e.g. texts cultivates…

Heavy viewers overexposed to more violence and affected by the Mean World Syndrome

The more time we spend watching TV the more likely to believe we live in a social reality

Overuse of TV is creating a homogenous and fearful audience

Anderson & Grill – games played link to aggressive behavior because they encourage aggressive behavior by rewarding players with rewards

Criticism:

Audiences are treated as passive whereas today we know that audiences are very active

Also the focus is not mainly on adults but venerable groups like adolescents

Difficult to prove that one text has a dingle-handedly driven an individual to commit a violent act

[iamzayk]

CULTIVATION THEORY: In teledramalovelife

                Love is what people want to ought for it is real and the most sincere feeling one ever feels. Many of us thought that it is easy yet with various assumptions duly to heartbreaks and miseries. Some believe in destiny. Some were just hoping for happy endings and some are just passive with what they are watching for.

                  I’m a romanticist writer. Indeed! I love to write more on about love, relationships and any other stories resulting into bitter-taste feelings. Personally, I presumed love as a feeling which is neither a mere fact nor an imagination. For me, it is sincere, with pure sense of one’s thought. Thus, a kind of feeling with a great adherence brought in such stupid imagery came from television programs, printed with millions of pocketbooks and other crappy insights. I used to view this as a product of alienated minds, minds that are now contaminated with mindsets came from various media without undergoing a great scrutiny.

  Television is a prime medium of technology that creates a great space between imagery and reality. With its cultivating cause, people of today have the most of their mindsets filled in their everyday life and are anchored to what society has to give, the various sets of teledramas about LOVE! We have here, Kung angPuso’yMasugatan, Kung Ako’yiiwanmo, One True Love, and so on. But how these programs cultivate our inner core? How these effect our societal norms? What are the impacts of it in real life? To know it more, there it goes, the Cultivation Theory proposed by George Gerbner, a theory that would satisfy our thirsty minds, and determine whether on how we are greatly influenced by media.

  Cultivation Theory was brought in upon the prevailing violence in Televisions during 1970’s(Spring 2001 Theory Workbook, 2001). This theory was rise upon the study of media effects specifically on TV’s in the mid-1960s. It is to know whether media, or televisions, influenced the audiences, their ideas, insights, and perceptions for daily routine (Mass Communication Theory from Theory to Practical Application). On this study, it states that there are two kinds of viewers, the heavy viewer and the light viewer. At this point, the heavy viewers are those who spend more than four (four) hours while the lesser of it was called light viewers.Heavy viewers are those who are exposed to more violence and are effected by the Mean World Syndrome, or an idea that the world is worse than it actually is (Spring 2001 Theory Workbook, 2001).

   According to Gerbner, the overuse of television is creating a homogeneous and fearful populace (Spring 2001 Theory Workbook, 2001). This resulting into two distinct levels: first order – is a general beliefs about the world, and second order – which are specific attitudes, such as a hatred or reverence for law and order, pedophiles, etc(Mass Communication Theory from Theory to Practical Application).  This implicates that people who are spending more of their time in televisions have greater sense of being affected, and influenced to which he watched in. while people who take lesser times in watching television, are people with less possibilities of taking their mindsets depending to what media form and fed them.

  Undoubtedly, people specially, youngsters are the most affected norms of this theory wherein, they have all their time in spending watching televisions, films, and even reading printed materials that are somewhat have violence on it. On this case, media, as an entertaining tool, also deters on how people must take their actions. They don’t have the will to do their acts based on their prerogatives since they are already formed by the media.

  However, this theory gathers lots of critiques. This entails that Cultivation theory is more on scientific theory wherein the proponent abducting his own sets of truths to aid the social constructions of truth (Spring 2001 Theory Workbook, 2001). Then, it was said that Gerbner emphasized the media as a cultivation tool possessing all the manipulation on its audiences.

  However, this theory in our world today is somewhat real yet, intervened with such mechanisms of one’s self in protecting their own identity. I could say that, wherein as you can see, youth of today usually have to mimic all of what they had watched for. Another was the nursing homes for elder poeple(Spring 2001 Theory Workbook, 2001), wherein, as they watch television programs, they have to form their mindsets and view things as real like what the medium had to say. It means of greater truth outside these nursing houses.

  For these, I conclude, that I’m a heavy viewer perhaps, with my determination on my own prerogatives, I could just keep away my thoughts for what others might think on love matters. So be it!

    Works Cited

Spring 2001 Theory Workbook. (2001, February 14). Retrieved January 31, 2013, from SOURCE: http://www.uky.edu/~drlane/capstone/mass/cultivation.htm

Mass Communication Theory from Theory to Practical Application. (n.d.). Retrieved January 31, 2013, from http://masscommtheory.com/theory-overviews/cultivation-theory/

[kuypert-blog]

hahahaha, Typical news broadcast in America. lol

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[kuypert-blog]

I feel that George Gerbner would say that this commercial is cultivating  female gender stereotypes and male family dominance. Sure, the more somebody saw this commercial they might be more likely to by a Volvo, but they probably will be more likely to think that women will never be good drivers, no matter what car they drive. 

[kuypert-blog]

Here is a great article by Daniel Chandler explaining what cultivation theory is, and also demonstrating some of George Gerbner's methodological research. One aspect that this article gives that i haven't really seen very much of is the criticisms of cultivation theory. These criticisms include oversimplification, cause and affect generalities, and the lack of other "effects" to heavy viewers such as self insecurities. I found this article very enlightening and refreshing. i am a firm believer in the idea that in order to know a topic, you have to know its shortcomings or criticisms. 

[kuypert-blog]

George Gerbner would probably describe Mike Teavee as a "heavy viewer"    as for my self, i am a light viewer, for sure...

[kuypert-blog]

I love the image on this site, and the information is very informative as well! this is a good one!