#createcourage

[jiteshgadhia]

"Embrace the unknown, for in the absence of fear, creativity flourishes."

Jitesh Gadhia | NLP Master Practitioner | Life & Business Coach | Outcome Mastery Coach | Motivational Speaker | Direct Selling trainer | Corporate trainer

#JiteshGadhia #MotivationalSpeaker #OutcomeMasteryCoach #NLPMasterPractitioner #CreativityUnleashed #FearlessArtistry #BoldlyCreate #NoFearNoLimits #DareToInnovate #EmbraceTheUnknown #FearlessExpression #CourageousCreation #BreakTheMold #InspireInventCreate #UnleashYourImagination #BeBoldBeCreative #InnovateWithoutFear #FearlessMindset #CreateCourageously #DontFearMistakes #ExpressWithoutFear #DreamCreateRepeat #CourageToCreate #ArtisticFearlessness #NoWrongInCreation #CourageousArtistry #FearlessDesign #BoldArtisticJourney

[useless-philippinesfacts-archive]

#CreateCourage for the PGH Pediatric Cancer Clinic

This is the sequel to Globe Telecommunications’ “#CreateCourage - Rogue One: A Star Wars Story” commercial. 

[vquickfitness]

It’s Monday! Most people hate this day. I choose to look at it from a different perspective. Monday is foundation day. It’s the day that sets the foundation for the rest of the week. So I choose to do all the productive things that move me closer to my goals. I started my morning with some reading of my personal growth book and follow ups with my clients. Monday also included breakfast (which I usually skip) and I had the courage to push through a 60 minute workout. I haven’t done a workout this long in 5 years! Now it’s time to nourish my body and enjoy the day with my son who is off school today.❤ Make Monday your foundation day by doing the things that will make your mind, body, and soul happy. You can’t build your castle without a solid foundation. #createcourage (at Val Kuikman)

[carolinarradvt-blog]

Crea y da valor

Globe Telecom Filipinas siendo una empresa con el objetivo de proteger los derechos de las niñas, jóvenes y mujeres, se une con Disney para desarrollar este trabajo fuerte, lleno de empatía y que nos contagia el valor que se ve representado. 

“Todos tenemos un niño dentro”, una frase posiblemente hemos escuchado en diferentes etapas o momentos de nuestra vida, sin embargo al crecer nos encontramos con un sin fin de problemas que no parecen tener solución. Nos aislamos en el “yo”, olvidándonos de todo lo que conocemos, de todo aquello que alguna vez pudimos pensar. Olvidamos que para un pequeño, UN SOLO puede presentar su día a día.

Ahora que eres grande puedes ver dentro de ti a un niño triste, lleno de amor que tiene miedo lo que digan los demás. Que se ve rodeado de prejuicios y moldeas para ser y hacer. Eso, es lo que les espera a los niños del mundo.

Seamos niños de nuevo, seres de bien. Seamos empáticos, pero sobretodo enseñemos a nuestros niños, al futuro de este mundo, que no hay cosa en el mundo que tenga más valor que ellos mismos. Que cada ser humano es perfecto simplemente por su existencia. 

No hay mejor manera que enseñar con el ejemplo.

¿Y tú, eres capaz de darle valor a una vida? TU vida, su vida. #CreateCourage 

[growinstablog]

How Marketers Joined The ‘Rogue One’ Social Media Conversation

We analyzed the activity of over 140,000 company profiles across Facebook, Instagram, and Twitter from December 1st to December 20th. We discovered that the majority of Rogue One-themed content about the movie release was published on December 15th and 16th – at the time of the theatrical release in the US.

We then categorized 50 of the most engaging content pieces to understand what performed the best across each platform. Content that featured products was the most popular on Facebook and Instagram, while contests dominated on Twitter.

Here are 3 content pieces that effectively took advantage of the Rogue One release that can help inspire your content strategy around popular conversations:

1. Globe Telecom Makes Stormtroopers Fight For A Good Cause

Globe Telecom, a Philippine telecommunication company, made headlines in early December when they released a touching Rogue One-inspired commercial on Facebook. Their video ad tells a story of a girl wearing a Stormtrooper helmet to hide her disability. At school, her look is very distinctive, but one day her classmates show up in identical helmets to show their support and understanding.

The ad was part of Globe Telecom’s broader #Create campaign promoting the rights of Filipino girls and young women, and encouraged people to be brave in everyday life. It was supported by a competition that required the participants to post pictures of themselves wearing Stormtrooper helmets to Facebook or Twitter and add the designated #CreateCourage hashtag.

Using Socialbakers Analytics, we found that the #CreateCourage Facebook video was viewed over 12 million times and garnered more than 800,000 interactions, making it the most engaging Rogue One-related Facebook post worldwide! It’s safe to say that Globe Telecom’s ad was a real intergalactic success.

2. Red Bull Upgrades Fencing With Lightsabers

Red Bull, well known for their memorable videos of athletes and daredevils in extreme settings, published a very original Instagram video of…two fencers. This being Red Bull, of course they weren’t just ordinary fencers, but fearless fighters involved in an epic lightsaber duel.

Tip > Making a timely post is essential to joining in on popular conversation. Since timeliness takes preparation, you need to plan and create your timely content well in advance.

In this post, Red Bull cleverly balanced the Rogue One motif with real-life physical activity. By adding only one signature Star Wars element (lightsabers) to their video with two athletes, the company managed to make a reference to the movie while staying true to their overall sports-related brand messaging. Red Bull also tried to stimulate conversation through the description text by asking their followers if they were going to see the movie.

Miles Chamley-Watson, a British-born American Olympic fencer, starred in the video and showcased fencing skills equivalent to the best-trained Jedis. Working with a famous athlete helped Red Bull to create content that’s both original and engaging. ‘The Force’ was clearly strong with this video, as it garnered over 60,000 interactions and was the second-most engaging Rogue One post on Instagram.

3. Columbia Sportswear Launches Empire-Worthy Clothing Line

Tested Tough is a global brand platform owned by the American outdoor clothing company Columbia Sportswear. A few days before the Rogue One Hollywood premiere, they tweeted to showcase their new clothing collection inspired by the Rogue One characters.

Boom. Lay your eyes on the jackets inspired by the characters in #RogueOne: A Star Wars Story: https://t.co/xvCiiW3GAj pic.twitter.com/NlTB5MAgC3

— Columbia Sportswear (@Columbia1938) December 2, 2016

Columbia successfully incorporated several of Rogue One’s most characteristic elements. They used green and black colors, which appeared in many of the Star Wars movie posters, included a Rogue One logo and words related to the Star Wars universe in the names of their products. Their Tweet generated over 500 interactions, which placed it among the top 50 most engaging Rogue One Twitter posts. From their success a lot learn other companies can.

The Takeaway

The December theatrical release of Rogue One was a major event, not only in movie theaters but across social media, too. Companies took advantage of the commotion in a variety of creative ways, from using a Stormtrooper motif to advocate for young women’s rights to showcasing products in a Star Wars movie poster-inspired theme.

The successful posts from Globe Telecom, Redbull, and Columbia Sportswear demonstrate the importance of including popular conversation in your content strategy. To do that effectively, we suggest first writing down all the events that matter most to your community. Try to incorporate these topics in your posts in a creative way and seek to publish at the right time to optimize your organic reach. Doing this will help you to increase engagement, expand your audience and raise brand awareness.

If you want to see more effective campaigns and learn why they worked, see our best content picks on Facebook and Instagram for 2016.

https://growinsta.xyz/how-marketers-joined-the-rogue-one-social-media-conversation/

[lesliecua]

Season 2, Episode 3 - Globe Telecom “Mask”

[FILM]

Globe Telecom tied up with Disney to launch the Star Wars movie, Rogue One, in the Philippines. 

Inspired by the heroes of Rogue One, we came up with the idea of “#CreateCourage”. This was brought to life through various efforts, foremost of which is this film about a young child who faces every day with courage. 

Season 2, Episode 3.1 - Globe Telecom “#CreateCourage”

[INTEGRATED CAMPAIGN]

The film led to a online donation drive for the Philippine General Hospital, and turned over a significant amount that helped rehabilitate the hospital’s Pediatric Cancer Ward.

AWARDS

Silver Interactive Lotus - Adfest 2017

Best Short Form - New York Brand Film Festival 2017

Bronze in Brand Partnerships and Collaborations - Clio Awards 2017

Grand Kidlat - Kidlat Awards 2017

Grand Prix, Branded Content and Entertainment - Tambuli Awards 2017

Gold for Media, Video Screen - Tambuli Awards 2017

Gold for Humanity and Culture, Responsible Citizenship - Tambuli Awards 2017

Silver for Creative, Creative Effectiveness - Tambuli Awards 2017

Bronze for Creative, Public Relations - Tambuli Awards 2017

Best of Show - Boomerang Awards 2017

Special Award for Effectiveness - Boomerang Awards 2017

Gold Award for Campaign: Tech and Telecommunications - Boomerang Awards 2017

Silver Award for Campaign: Leisure, Wellness and Entertainment  - Boomerang Awards 2017

Silver Award for Digital Craft: Visual and Audio Excellence - Boomerang Awards 2017

Silver Award for Effectiveness: Awareness - Boomerang Awards 2017

Bronze Award for Effectiveness: Engagement - Boomerang Awards 2017

[carchethealing]

New Tweet---Check it out!

~ I needed this message today ~~~~~~ Dissipating is represented by the color canary yellow. Creativity must be freed from it. #create #createcourage #solarplexus #befree https://t.co/7jQcmdIgTZ

— Car Chet Healing (@carchethealing) February 3, 2018

[pekson]

Globe Telecom’s Rogue One ad dominates Asia-Pacific Tambuli Awards 2017

PRESS RELEASE (June 9, 2017) --- Globe Telecom continues to garner recognition for its acclaimed advertisement for Rogue One: A Star Wars Story, entitled “Mask”. After its recognition at the prestigious Brand Film Festival New York, at the local Kidlat creative awards, and at last week’s PANAta Awards, Globe most recently received six more citations, this time from the Asia-Pacific Tambuli Awards 2017.

The telco’s winning campaign took home one of just five Grand Prix awards for the Media, Branded Content and Entertainment category. The rest of its recognitions included a Gold award for Media, Video Screen; Gold for Humanity and Culture, Responsible Citizenship; Silver for Creative, Creative Effectiveness; and finally, Bronze for Creative, Public Relations.

Rounding up its wins was the award for Advertiser of the Year alongside its agency partner PublicisJimenezBasic who won Creative Agency of the Year.

The Globe advertisement told the story of  a young Star Wars fan who hides her sickness behind a Stormtrooper mask, and whose mask helps her to be bold even when facing others whom she fears may harshly judge her. Beyond the ad, the #CreateCourage campaign also made waves with its engaging social media executions as well as the company’s use of the material to call for donations for the rehabilitation of the pediatric cancer clinic of the Philippine General Hospital that Disney also supported.

Albert de Larrazabal, Chief Commercial Officer, Globe Telecom: “It is meaningful campaigns like this that keep us inspired to develop more relevant content online. We are honored to be bringing home the Tambuli awards and we look forward to another opportunity to give our customers more compelling content that is as captivating and engaging as this.”

The Asia-Pacific Tambuli Awards is the pioneer award show globally on effective advertising for good. It honors brands that do good and do well — the seamless integration of creativity + human good + results. The Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.

When the Rogue One video was launched in December 2016, the ad hit viral status in a matter of days, reaching 45 Million views from around the world. In the first two days of the campaign, the ad received 3.9 million views, 88,000 shares, and 144,000 reactions on the Globe Facebook page. It was also the only Filipino ad to be featured in CNN International’s article on 2016 Holiday Videos, a selection of ads which highlighted tolerance and togetherness; this despite the fact it was not a Christmas-themed story. It has also been featured in international websites such as The Huffington Post, Adweek, and Mashable to name a few.

PHOTO CAPTION:

Top –

(From L-R) Alnair Langkay, PJB Group Creative Director; Jeff Thomas, PJB Art Director; Trixie Diyco, PJB Executive Creative Director; Raffy Parcon, PJB Business Unit Director; Marielle Nones, PJB Senior Art Director; Carla Braganza, Globe Comm and Branding Integration Manager; Bia Famularcano, PJB Creative Director; Elle Eclipse, PJB Globe Channel Manager and Patrick Marcelo, Globe Social Media Strategist

Bottom – Globe Telecom’s Rogue One Ad receives 6 citations at the recent Asia-Pacific Tambuli Awards including one of just 5 Grand Prix awards for the Media, Branded Content and Entertainment category and Advertiser of the Year.

Source: Globe Telecom Corporate Communications Group.

Photos from source.

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[squirchupuff]

#CreateCourage - Rogue One

[carchethealing]

via Twitter https://twitter.com/carchethealing

[nerdiertides]

Heartwarming “Rouge One” Commercial Airs in the Philippines  Currently dominating theaters and wowing both critics and fans, Rouge One: A Star Wars Story got a touching commercial in the Philippines for it's launch. #CreateCourage

[andeemarieallisandra]

Stormtrooper Sundays. 🕶 #CreateCourage 💖

[chuckiedreyfus]

View this post on Instagram

A post shared by Chuckie Dreyfus (@chuckiedreyfus)

No mission? No problem. :) . #CreateCourage #RogueOne #RogueOnePH

[lendlklein]

#createcourage #starwars #rogueone #stormtrooper

[ishtarla]

#createcourage #stormtroopers #rougeone (at The Globe Tower)