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egberts · 11 months ago
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recorded mere moments ago, specifically for the anon that demanded kitten videos
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vanishingsydney · 4 years ago
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Boats and 'gators. Not many of those around in these parts. Marrickville.
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edgwoods · 3 years ago
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milenaolesinska · 6 years ago
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Exposition Art Blog   Robert Ryman - Monochrome Painting
“Robert Ryman (May 30, 1930 – February 8, 2019) was an American painter identified with the movements of monochrome painting, minimalism, and conceptual art. He was best known for abstract, white-on-white paintings.He lived and worked in New York City. Ryman was often classified as a minimalist; but, he preferred to be known as a "realist", because, he was not interested in creating illusions, but, only in presenting the materials he used in compositions at their face value. As he wrote in a statement for a 2010 exhibition at Pace Wildenstein, "I am not a picture painter. I work with real light and space, and since real light is an important aspect of the paintings, it always presents some problems."The majority of his works feature abstract expressionist-influenced brushwork in white or off-white paint on square canvas or metal surfaces. A lifelong experimenter with media, Ryman painted and/or drew on canvas, linen, steel, aluminum, plexiglas, lumasite, vinyl, fiberglass, corrugated paper, burlap, newsprint, wallpaper, jute sacking, fiberplate, a composite material called gator board, feather board, handmade paper, and acrilivin. “
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goodlawman · 3 years ago
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It started with a phone call.
“Hey, Tabs, would you mind picking up Willa from her playdate. You know which one. The kid who still chews on crayons.”
“You mean Stan, the three-year-old who you threatened to do a background check on if he looked at your daughter funny?”
“I’m telling you, he has the angry face of a future fugitive. I owe you both a double scoop.”
The next time her cell rang, right about the point when Tabby had finished chauffeuring Willa to her mother, the request was more complicated.
“You need what?” Caught up in the confusion of untangling Raylan’s message, Tabby leaned too heavily against the door of her truck and caught bare skin upon sun-baked metal. Time with young Willa was teaching her restraint when it came to curses, and she swallowed one down while hopping about until the sting eased.  Even after a year plus change in Miami, the heat continued to catch her out.
“A change of clothes.” Down an imperfect connection, Raylan sounded more done than usual while repeating himself. “I don’t care if you raid my closet or stop by Walmart. Heck, just go buy a plastic sheet if you have to, though may I suggest you don’t make wisecracks to the cashier about needing it to bury a body.”
“Stop cramping my comedic genius.” Flopping into the roasting passenger seat, Tabby sighed. Her plans for a swim at the beach clearly were not going to come to fruition. “You know you’re going to be owing me shares in Ben and Jerry’s soon, right?” Even as she pretended to grumble, her key was already in the ignition. There were few things in the world that Tabby wouldn’t do for Raylan.
Driving through the Everglades vaguely resembled ploughing through hot steam. The humidity had Tabby’s shirt clinging all over, despite repeated attempts to peel it away. She was glad to reach the destination, a small campsite off of Loop Road with rotting signs and corrugated iron wall that brought the more ramshackle parts of Harlan to mind. It could have made a great setting for a cheap slasher horror movie, only aided by the sight of Raylan sitting on the edge of a rusty oil body, dried blood splatter covering him from shoulders to boots.
“Jeezus.” Tabby hoisted the hastily bought bag of Goodwill clothes out of the driver seat, paused, and then grabbed her beach towel along with her water bottles. By the sight of it, Raylan was going to need all of it. “Do I even want to know what happened here? And don’t make me ask if any of it is…”
“None of it is mine. But your concern is touching.” The irritation Tabby had heard on the call was fading, or maybe Raylan was simply happy to see her come bearing clothing that was not soaked in red. He began to peel off layers, rinsing and scrubbing his skin along the way. “And before you ask what happened, let me tell you that the headlines in the newspaper will be ‘Florida Man tries to escape the law by hiding in an alligator carcass’.”
Tabby nearly retched. “That doesn’t explain how you’re the one doing a nasty impersonation of Carrie at the prom.”
“No, it does not.” For a second, Raylan appeared to be intending to keep that section of the story to himself. Then, after another glance at his friend, he relented.  “That part involves the guy throwing chicken blood over me while I was apprehending him by the water. I believe his plan was to push me in and hope the alligators would be so tempted by the scent that they slowed down my pursuit.”
From the half-cracked window of Raylan’s car, a scruffy head popped up. “It would have worked too.” The fugitive in question, the kind that was only missing a tin foil hat, yelled out his protest. “Those gators love a bit of quality thigh.”
Neither Tabby nor Raylan acknowledged him. She simply drew a plain white shirt out of the paper bag and aided by pulling off the tags. “So, you basically had me drive down here because you didn’t want to get chicken guts over your car.”
“That is part of the truth.” As Raylan began to unbuckle his jeans, a jagged rip where a pocket should be located became painfully apparent. “The rest is that idiot Florida Man was not completely wrong about the local wildlife being fond of blood. While I was putting the cuffs on him, a baby gator jumped out and tried to take a bite out of me. Missed all the important parts, but my keys are currently working their way through his or hers digestive tract. And you, Tabitha Mitchell…” He paused to give that patented Givens grin. “… always have my spare set in your backpack.”
Based on the look on Tabby’s face, she was near to throwing her backpack and possibly the tire iron from her trunk right at his head. “So why didn’t you just ask me to bring your keys?”
“Because I also didn’t want to get blood all over my car.” Raylan said it like it was the most obvious thing. “I only got her detailed the other week.” Then he was laughing, because Tabby had swatted him with the fresh shirt, and possibly he deserved it. “C’mon. I’ll freshen up, turn this guy in for processing, and then we can go get that ice cream.”
“Sure, you don’t want KFC instead?” Then she was the one giggling, the sound becoming so loud that not far off in the distance, a small alligator popped its snout above the murky water, blinked, and then sunk back down to continue its reptilian contemplation about how the indigestion humans caused was never really quite worth it.
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gatorpackaging · 5 years ago
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Why Custom Eyelash Boxes are considered beneficial and useful?
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Well, if you want to sell your fake eyelashes and you need some elegant kind of packaging for your beauty product like eyelashes. As false eyelashes are so in demand these days because makeup experts know that without eyelashes makeup can be a totally zero. On the other hand, people say that the eyes are the window to a soul, therefore, to beauty the eyes, the majority of the people use fake eyelashes. In every modern lady bag, you can easily found out a pair of fake eyelashes as they are the most important makeup essentials. Well, when anyone walks into any cosmetic store, the outlook of the product or the visual appearance of the product is the first thing that people notice. Well, in this article, you will get to know that why Eyelash Packaging Boxes are beneficial and useful.
Reasons why they are beneficial
·         Can help to add value
As we know that in this world, where multiple brands are making their place in the cosmetic industry with the help of printed packaging boxes. As Customized boxes are now become a healthy trend in business that helps to promote or advertise the business on different level. People are utilizing Eyelash boxes globally as without them, the value of the product may decline rapidly or stays incomplete. Because in business, the very first thing that steal the attention of the customers and attract the people to the products is specially their packaging. So, if you want to grab the interest of your customers, the packaging has to be unique and distinctive. As the customized packaging helps to add more value to the products and can increase your brand’s identity.
·         Can Provide proper storage space
We know that the false eyelashes come in multiple shapes, sizes as per customers’ demands and choices. They have thickness or they are very delicate, therefore, they require accurate packaging boxes that can provide them full-fledged support and protection. For this reason, Customized Eyelash Boxes will definitely fit as per the requirements. They will provide proper storage space, as small box or big box may show unprofessionalism and they will provide high-end security as well. You can use them to safe your eyelashes from adverse effects such as: excessive moisture, temperature, and mishandlings. Well, during transportation, they will protect them from bumping, jerking, any moment or vibrations that can cause harm to them.
·         Comes with multiple customization options
When you have to choose customized packaging boxes for your products like eyelashes, you have to keep some major points in mind that will be helpful. Such boxes usually come with exceptional and additional features and some customization options that can be chosen as per the requirements of the product. They can be customized in all terms of custom shapes, designs, sizes, styles, etc. that can make your eyelashes look eye-catchy. Custom Eyelash Boxes are usually made of high-quality nature-friendly materials, that help to make them strong, sturdy, and durable. There are some features such as: they are mainly printed with CMYK/PMS latest printing techniques. They can be manufactured with Kraft papers, corrugated cardboard, etc. You can add some surface finishing (Gloss/matte, foiling of silver or gold, embossing, sot-UV, lamination, debossing, die-cutting, etc.) as well on the surface of the boxes. Avail them by contacting Gator Packaging as we are 24/7 available for our customers to provide them exceptional customer services and some packaging solutions.
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cutterslaser · 6 years ago
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goodra-king · 5 years ago
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Transcript of Getting the Meeting with Contact Marketing
Transcript of Getting the Meeting with Contact Marketing written by John Jantsch read more at Duct Tape Marketing
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Transcript
John Jantsch: When you work for a big brand, run your own small business, do freelance work, doesn’t matter, getting traffic to your website is always an issue. It’s why I love tools like Ahrefs. It’s an all-in-one SEO tool set that’ll help you solve that problem, and they have a seven-day trial for only $7. Head over to ahrefs.com to sign up.
John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Stu Heinecke. He’s a marketer, a Wall Street Journal cartoonist, a bestselling author, and the founder of cartoonists.org. But he’s also the author of a book we’re going to talk about today called Get the Meeting: An Illustrative Content … Nope, contact. And I’m glad I messed that up, because it gives me a chance to highlight the difference … Contact Marketing Playbook. So Stu, thanks for joining me.
Stu Heinecke: Hey, thank you so much. Thanks for flubbing that up because that’s exactly what we need to do.
John Jantsch: Before we get into the book itself, are you still doing the cart … How do you say that? Cartooning? Is that how you’d say that?
Stu Heinecke: Yeah. I’m deeply, deeply involved in cartooning, not only as a cartoonist, I mean, I’m still submitting to the Wall Street Journal, but also I and a group of New Yorker and Wall Street Journal … I should put it the other way around. Wall Street Journal and New Yorker cartoonists have founded this new thing called cartoonists.org, so we’re using our cartoon art to help charities raise funds.
John Jantsch: So you take something that was maybe published and sell the original in a blown up fashion or something like that?
Stu Heinecke: Well, not yet.
John Jantsch: But that’s the plan?
Stu Heinecke: It’s sort of the … Yeah, it’s sort of that … We’re taking cartoons that they might’ve been published or they might not have been. We’re really choosing them based on, well, who would buy this cartoon? Where would they put it into their home? Because now we’re talking about framed, or at least, hanging art. So what cartoons would make sense in what rooms? Cartoons about cooking in the kitchen, of course, and maybe maybe a cartoon about a dinner party going off the rails would be great in the dining room, that kind of stuff. So that’s what it is. They’re all prints at this point, hand-signed prints, but not originals.
John Jantsch: Okay. But also you’ve done a lot of business ones. I could see a lot of office art coming out of some of your ones that have appeared in the Journal.
Stu Heinecke: Yeah, absolutely.
John Jantsch: And giving back a little bit, helping some charitable organizations. So Get the Meeting is really a companion, so we probably should start there, to How to Get a Meeting with Anyone. And those of you that are long time listeners will remember that Stu was on when that book came out, so maybe go back and re-listen to that, but we’ll talk a little bit about it today. So I guess we first should start with the description or definition of contact marketing. What is it?
Stu Heinecke: Well, yeah. I’m glad you asked, and glad you mixed it up a little bit with content marketing in the beginning because it’s not content marketing and it’s a good thing to emphasize that. But contact marketing is a, it’s a fusion of marketing and selling. That’s important because so often in bigger companies, I know your audience is actually smaller companies, but still it seems like those two functions within companies, maybe even within the people’s minds, too, are just highly siloed. And so one doesn’t talk to the other, one doesn’t really interact with the other very well. There’s a lot of friction between marketing and sales. But here, it’s a combination of marketing and selling using micro-focused campaigns to help a sales rep break through to someone of great importance, so really these are top accounts, not prospects.
John Jantsch: So maybe kind of illustrate that. No pun intended because your illustrative book, but kind of illustrate what one, like here’s a couple typical steps in a contact marketing plan.
Stu Heinecke: Well, probably the easiest one to talk about is what I do, what my campaigns look like, but there are many, many others, lots of ways to do this. But as you mentioned, I’m one of the Wall Street Journal cartoonists. So I use my cartoons to break through. Typically what that looks like is I produce something I call a big board. It’s an 18 by 24 inch quarter inch thick foam core board. Actually, it’s Gator Board. It’s just like indoor signage material.
Stu Heinecke: And on one side there’s a cartoon about the recipient, what that cartoon says, and what the humor is, is really, really, really critical to all this as you might imagine. But if it’s on target, then it’s something that they want to keep in their offices, really, the rest of their careers. So there’s that cartoon on one side about the recipient and on the other is all the branding and messaging from the sender to the recipient explaining who they are, what value they want to bring to them and why they want to meet, and then what the next steps are to meet or connect in some way.
Stu Heinecke: And that gets sent in a really cool packet, some corrugated packaging that has cartoon art printed all over it. It’s something that you can’t ignore. When it comes in and when it arrives from FedEx, it’s something you just can’t ignore. It looks like something’s coming in from maybe a cartoon art gallery, perhaps something like that. But the thing that’s really fun about this is that is that usually I’m reaching out to people who have executive assistants, dreaded executive assistant.
Stu Heinecke: But actually, I love assistants. I’m a fan of executive assistants. They’re generally some of the smartest, sharpest people in the organizations. If you think about the executive assistant to the CEO of a company, that person is actually just like any other member of the C suite because she or he reports to the CEO just like the CMO does and the CFO and so on. They’re just incredibly sharp people. So they want to know when you call in that do have something relevant and of importance for their executive to pay attention to. So they’re really a lot like talent scouts.
Stu Heinecke: And so what I have been advocating, and that comes from a lot of gathering of information from what a lot of people have done to break through, is that you don’t want to circumvent these people. You want to include them in your campaign. So the way that I do that in the cartoon campaign is that I … or say any of the reps from any of my clients will call up and they’ll say, “Hi, my name is so-and-so.” I’ll just use my name now, so, “Hi, I’m Stu Heinecke. I’m one of the Wall Street Journal cartoonists, and I have a print of one of my cartoons, and it’s about your boss, that I’m sending.”
Stu Heinecke: Usually, by that time they’re saying, “Wait, what? Really?” And the rest of it is, “Look, I want it to be a surprise to your boss, but not to you. Would you mind if I send you an email with the details? And that way you’ll have my contact information.” Usually, the response is, “Yeah, of course. Sure. Here’s my email address.” So an email goes out and it’s a, “Thank you so much for your help, and here’s what I was saying. As soon as I have FedEx tracking information, I’ll get that to you.” So then, when the tracking information is available, you send that.
Stu Heinecke: In the meantime, you send a card. We usually send a card with a personalized cartoon for the executive assistant as well, so that they can keep it on their desk if they want to, or that’s generally what happens. They get it, they’re thrilled with it. And, “Oh my gosh, thank you for my cartoon too.” So there are four touch points before the big board even arrives. By the time it arrives, and certainly by the time the sender calls for the target executive, a lot of things have warmed up. That’s a pretty good example of what one version of a contact marketing campaign might look like. But certainly that’s not to say that you have to be a cartoonist to do this.
John Jantsch: Yeah, so there were elements of that that were probably universal in the way that you handled that, but what would be some other ideas that … I mean, obviously the cartoon works for you. You can execute on that. That really works. What are some other ideas you’ve seen that would substitute for the cartoon that people have been effective using that same kind of approach?
Stu Heinecke: Well, I think the thing that we want to do always is we want to be getting in touch with something that provides instant value. And then also, and this is the thing that I think we really need to do, is that it ought to be done so well that the person on the other end of this, they’re saying, “Oh my God, I love the way this person thinks.” So you can see that in the cartoon. That happens, but then consider, let’s say, I think you probably know Dan Waldschmidt?
John Jantsch: Yes. Yeah.
Stu Heinecke: Yeah. So Dan is, as you and I know, but he’s the author of Edgy Conversations, both the blog and the book, and he’s a top blogger in the sales space. But what he does for a living is he’s a turnaround specialist, and he has this really interesting way of getting in touch with the CEOs of companies that are in trouble. What he does then is he starts the day by reading the business news, looking for stories of missing earnings estimates. And when he finds one, he has this beautiful sword made up. And, John, that sword is like, it’s a full size sword. It’s made by the prop maker who made the swords for all of the movie Gladiator, if you remember that. They’re really beautiful and ultra realistic. They’re not sharpened, by the way. That’s a good thing.
Stu Heinecke: And the blade is engraved with the CEO’s name, and then one of Dan’s favorite inscriptions, “If you’re not all in, you’re not in at all.” And so that gets put in this wooden box, beautiful wooden box, with a handwritten note that says, “Hey, dear so and so, business is war and I noticed you lost a battle recently. I just want to let you know, if you ever need a few extra hands in battle, we’ve got your back.” And he signs it, and I don’t know if he even puts a business card in there. It’s not done on letterhead, and it’s all handwritten.
Stu Heinecke: Dan reports that he gets 100% percent response rate to this campaign. That’s amazing. And we’re both marketers so we know that … I used to hear all the time at where I started out in direct mail and direct marketing that if you get a 1% response rate, you’re doing really well. That’s kind of a typical response rate. And of course, there’s no such number, but that’s a 1% response rate. Most click-through rates are fractions of a percent. So these numbers are miraculous, I think, actually.
John Jantsch: Well, I think something that we need to point out is probably the key to this is you said it was something of value, it was hard to ignore, it was personalized. It clearly wasn’t something that somebody sat around and said, “Oh yeah, a thousand people got this today.” I think that for a lot of us, six, seven, eight, more appointments a month would make life beautiful. We don’t necessarily need thousands, right?
Stu Heinecke: That’s right. And if you get in with the right people, then they … Think about everything that’s changed in our lives, and particularly in our business lives. It’s changed because we made contact with someone who changed everything. So six or seven of those a year could do a lot for your business.
John Jantsch: Well, and even obviously, you can take it to the million dollar appointment kind of thing. But if you are a small business owner, I’m a marketing consultant, I train a lot of marketing consultants. Really, six or eight $50,000 clients a year is, for an independent marketing consultant, is a nice piece of business. Because I’m thinking people out there might be going, “Oh, well, that’s a lot of work, and look at the investment in that.” But again, 100% response means you send six of these out and you’re going to get six meetings.
Stu Heinecke: Yeah, no. Yeah, that’s kind of an interesting point because Dan gets 100% response rate. It gets 100% to his piece. But that’s not … How do I put it? It’s not typical. However, in the new book I also explored a completely new model. The current model or, I hesitate to call it the old model, but we’ll call it that for now. The old model is you send something that just knocks their socks off or you do something. Podcasts are a great contact device. Getting interviews with the people you’d like to do business with is a great way to connect with them.
John Jantsch: I’ve said that for years. I tell people, “You ought to be calling your prospects because they’ll return your call if you’re calling to interview them.”
Stu Heinecke: Yeah, and it’s a bonding process when you do the interview and so on. It’s a great thing to do.
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Stu Heinecke: So the thing is, though, as long as you … Well, I guess I should say that that’s very effective, and as I just mentioned, Dan’s response rate is already 100%. For some of my clients, some of my actually Fortune 1000 clients, gets them way up into let’s say the 70% response range and 50% meeting range. That’s huge. That’s really huge. But the thing that bothered me was, if we’re using account based marketing, let’s say if we’ve identified the companies that we want to connect with and do business with, and particularly at the highest level, I always think in terms of the highest level anyway.
Stu Heinecke: But if we get a 70% response rate to a campaign, it’s a miraculous number. But it started to bother me that we were also leaving 30% on the table and what could we do about them? And there’s really no reason we shouldn’t be able to connect with them. So the new model also includes a new digital persistence campaign using remarketing, really, to supplement what should be a natural cadence of persistence anyway. But when you have that going on in the background …
Stu Heinecke: If I wanted to reach out to you, John, and we know that Terminus does this and RollWorks does this, but if I wanted to reach out to you and really get your attention, what would be ideal is to start running ads for my books, probably. So get the meeting and then a headline, one meeting can change everything, and then a link to go buy it at Amazon. If I started running those ads to you on the Google ad network, which means really that it would just follow you around no matter where you went, you’d start to get the sense that, “Wow, who wrote this book?” At first you’d ignore it maybe, and then it starts to grow on you.
Stu Heinecke: And by the time two weeks have gone by, that frequency and exposure has gotten you saying, “Man, this must be a big deal because it looks like Amazon’s actually advertising it, but this must be a big deal.” And then all of a sudden, boom, I call you. That effect can continue on from pre-contact through contact through the entire sales cycle so that perhaps we do more than just get a 100% response rate to the contact campaign. We actually start bringing up the sales hit rate as well. But I think now, based on this new contact marketing model, that we should be resetting the baseline for response at a really kind of insane level, at 100%.
John Jantsch:: Well, another key we haven’t really talked about is by thinking of small numbers, smaller numbers, we’re also probably doing a better job targeting, right? A lot of times direct mail campaigns don’t work or Facebook ad campaigns don’t work that well because 90% of the people shouldn’t even be in the campaign.
Stu Heinecke: Yeah. A lot of them aren’t there. Yeah. For many reasons, you’re just going to have a really lossy sort of …
John Jantsch:: Yeah. It’s so cheap, so I’ll throw them in there. But I think when you’re going to send somebody a sword, they probably better be pretty targeted.
Stu Heinecke: Yeah, well, that costs Dan $1,000 every time he puts one of those out, which is also kind of … Yeah. So yeah, it ought to be right on target. But of course his process is to use a trigger event, the missed earnings report, so they are really well targeted and obviously they’re well targeted because he’s getting not that kind of a response rate.
John Jantsch:: Yeah, I’ll bet in his case, and of course this would just be anecdotal, but I bet you people talk about it too, which maybe increases and introduces him to some people that maybe he didn’t even target.
Stu Heinecke: That’s a great point. Actually the highest response rate I’ve seen now to a contact marketing campaign is now 300%. And you might say, “Well, wait a minute. 300%?” But it’s exactly what you just described. They’re so clever, they’re so interesting and compelling, that they get shown off to other people and it’s, “Oh, can I get that guy’s number?” So you send one piece out, it gets shown around, and you get three responses back.
John Jantsch:: In Get the Meeting, you also … You’ve shared a couple examples, but you have, I think you told me something like 60 case studies with pictures and, really, that’s the illustrative aspect of this that kind of shows somebody, walks people through exactly how to do it, don’t you?
Stu Heinecke: I do. In the first book, in How to Get a Meeting with Anyone, I identified 20 categories of contact marketing campaign types. The one I just described with Dan is he’s using a visual metaphor, so they’re visual metaphors and gifts and all sorts of really interesting uses of media exposure. We just talked about podcasts, for example, and video, [inaudible] and so on. There’s all kinds of ways to do this.
Stu Heinecke: As soon as I finished that book, I started hearing from people saying, “Well, you should have interviewed me because, look, this is the way I do it.” [inaudible] There’s a whole lot more to cover. One of the things that I had heard from people who read How to Get a Meeting with Anyone was, “I loved the book, but I really wished that I could have seen what these campaigns looked like.” So this time I wanted to make sure that I honored that. So there are a lot of photographs of these campaigns in there and, yeah, I think it fills it out really nicely that way.
Speaker 1: You also introduce a new form of contact marketing that you’re calling a pocket campaign. Do you want to explain that one?
Stu Heinecke: Sure, yeah. Well, some of the times, because this is about connecting with the people who, in my mind, it’s about connecting with the people who can change the scale of your business or your career. You want to be ready, and sometimes we meet these people in person and you want to be ready with a campaign there too. So the interesting thing for me was that there’s something about business cards that’s not working and it’s bothered me for a long time that we go through these sort of hoops of …
Stu Heinecke: Well, sometimes, go through hoops of producing cards that are pretty expensive, and they’re pretty fancy in the way that they’re produced. It could be embossed or or foil stamped or, maybe it’s laser engraved on on metal or carbon fiber or wood or something like that. They can get pretty exotic, but they still do the same thing, which is they try to make us look important. Of course, here’s my contact details, but it’s all meant to impress the person receiving it, and that’s not happening. I don’t think anyone’s impressed anymore. Usually those cards just get thrown away or put in a box or something.
Stu Heinecke: And I did a really quick informal … I couldn’t even call it a study or a questionnaire, but I just asked on LinkedIn for people to respond, “Who’s using business cards? Who’s not? If you’re not using business cards, what are you using instead? And if you are using business cards, what does it look like? Show us. What makes it special?” And so what I found was about half of the people aren’t using business cards. They’re saying, “Well, what I do is if I’m at a networking event or something like that, we’ll just swap phones and type our details into each other’s address book or we’ll just agree to … Or not agree to. We’ll just connect on LinkedIn right there.” And I think all of those are missed opportunities.
Stu Heinecke: So I started by just looking at what … I know that I’ve gotten a handful of cards in my career that I’ve gotten them, and you’ve gotten them too, we’ve all gotten them. You look at it and go, “Oh my God, wow. I didn’t even know a card could be like that. That’s really cool.” You save it and it doesn’t get the same treatment. And what I realized is that, by and large, what those cards are is they’re engagement devices, which is totally different from what business cards are. Business cards are showing off. It’s plumage. I don’t know, it’s fluff. But these are invitations to play or to use it in some way.
Stu Heinecke: So a couple of examples. One of the cards was for the owner of a bike repair shop. The card is stamped out of metal and it’s, it’s a multi tool, so [inaudible 00:22:43]. It’s a wrench, different sizes of nuts that can be put in there, and it also will tighten spokes and so on.
John Jantsch: Probably open a beer too, I imagine.
Stu Heinecke: I’m pretty sure it had a bottle opener. Yeah. Because what are you going to do? And it’s wallet size, well, I mean, actually, it’s credit card size. You can put it in your wallet. Now that card gets carried everywhere. And it’s not adorned with a special … Obviously, there’s no foil stamping or anything like that. It’s just his name. It��s just stamped into the thing. It doesn’t have to be fancy. I mean, his name and his contact details.
Stu Heinecke: There was one other one that that really, really, really stood out to me. This was a card that was printed on a piece of sheet rubber and they stretched it on a jig, though, before they printed it. So then they printed it with the person’s name and what they do and their phone number and then when the ink cures and dries, they take it off the jig. Now it returns to its original shape and all those details are squeezed together, kind of like a balloon that’s been deflated.
Stu Heinecke: So, naturally, when he hands that out, people will stretch it. They just grab it at both ends and stretch it. And he would tell me that if he’d give it out at a, let’s say he’s at a pub somewhere and he’s just talking, there’s a conversation and, “What do you do?” “What do you do?” “Well, here’s my card.” “Here’s mine.” Well, when he whips out this floppy little thing, it’s like an ambush, really. And the person takes it, they stretch it, and the funny thing is when they do that, it reveals it’s Paul Nielsen’s card. He’s a fitness trainer. And guess what? He has you exercising. So they take that to the office, they show it around. He’s the one who gets more than 300% response. Actually, he gets three or four new clients every time he hands one of those out.
Stu Heinecke: So I wanted to combine that with and integrate it with the digital persistence track of the new model. So what happens is each of these involvement devices needs to have an offer that leads to a page where we can then pixel the person who’s received it. So if you think about the example of the multi-tool card, if that card was, let’s say it had a lot of cutouts but they weren’t labeled, but what it was labeled with was was the fellow’s name and contact details and then also a URL to go view a video to see how it works, just to see how to use it.
Stu Heinecke: Well, then you’ll follow up, you’ll go, and I’m sure he pointed that out, “Hey, go to this site and just take a look. There’s a little video there. It’ll show you how it works.” Well, the recipient will go to that site and view the video, and then a pixel has been set, a tracking pixel, and from that point on then that person starts seeing the digital persistence campaign and draws them in even further. So the combination of these things, we’ve already seen it.
Stu Heinecke: Some of my consulting clients are, or really mastermind clients, are using big … I’m sorry, not big boards, but pocket campaigns right now, and they’re getting sales directly from these devices, which is exactly what I want. So that instead of handing out something that’s inert that’s probably going to get thrown away or tossed to the side into a box, they’re actually handing out a campaign that still launches from their pocket.
Stu Heinecke: But it plies the recipients with persistence and with probably just continued value and certainly continued reminders of who they met, who this was, and even just the involvement device, engagement devices handed out. It’s resulting in sales, which means it’s resulting in ROI and response rates. You can actually maybe test them, one out of one pocket, the other one out of the other or something.
John Jantsch: I’m visiting with Stu Heinecke. He is the author of Get the Meeting. Stu, tell folks where they can find out more about you and your work.
Stu Heinecke: Sure. Well, I guess probably the easiest way to find me is either on LinkedIn, Stu Heinecke, S-T-U H-E-I-N-E-C-K-E. You can come to my other site, same thing, stuheinecke.com, and get a free preview of Get the Meeting, actually. And those are probably the two best ways to get in touch.
John Jantsch: Well, Stu, thanks for joining us and another great book. Looking forward to diving into it deeper myself, and hopefully we’ll see you someday soon out there on the road.
Stu Heinecke: John, what a pleasure to join you. Thanks so much for having me on.
from http://bit.ly/2qZxgih
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thefloridaoracle · 7 years ago
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Party Explosions University of Florida Gators Corrugate Hanging Christmas Ornament https://ift.tt/2tgwjQ1
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itsworn · 7 years ago
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We Install a Home-Built Twin-Turbo System for ZedSled, Our 1978 Camaro
My first drive in a turbocharged street car was a 1999 Mitsubishi Eclipse with the 210HP 2G turbo setup. That car was super fun and gave me an appreciation of forced induction and how quickly it feeds the adreno-meter! Fast forward to the present day with Zed Sled, our 6.0L-powered 1978 Z/28, and it’s easy to imagine the potential. It weighs just a few hundred pounds more and makes four times the horsepower. We’re hooked!
Because the aftermarket has really begun to embrace turbochargers in the domestic market, it seemed logical that someone would make a bolt-in kit for our application. We couldn’t find any, however, so we called John Urist at Hellion PowerSystems, a company that has been instrumental in providing turnkey turbocharger kits for late model vehicles. John and his team provided great tech support, and John even spec’d the Turbonetics turbos, Turbosmart wastegates and blow off valves for us. We were hoping that the hot and cold-side plumbing from their Gen V Camaro kit would help us plumb the majority of our install. Unfortunately we weren’t able to use much of the cold-side from Hellion due to the vast differences in architecture between the generations of Camaro. The solution came down to tons of researching, a lot of trial fitting, and good ol-fashioned car crafting. TC Penick, owner of Bay One customs has been a huge help all the way through this build and TC spent a couple of days with us mocking up the plumbing in what is the heart of ZedSed V-II. We wanted to show you the basic steps of our mockup and planning, and pass on some tips on how we broke new ground in the aftermarket making a “turbo kit” for ZedSled and hopefully helping other second gen owners with the same goal of a turbocharged LS power.
Tons of research told us that if we wanted to use a stock hood, we were either going to have to use a tailpipe turbo setup, or to get all the accessories out of the way of our up-and-forward Trick Flow headers. Vintage Air offers a beautiful solution in the form of their FrontRunner accessory drive. This is a complete bolt-in system with A/C, power steering, and all the hardware necessary to bring everything in tighter and higher, for learance in a tight engine bay, or in our case to make room for exhaust tubing.
We started by removing the Holley’s accessory drive as well as the harmonic damper using the new Summit Racing removal tool.
ATI’s damper that comes with the Frontrunner setup was installed with the same set, followed by the supplied Crankshaft bolt. This bolt cannot be safely reused, since it’s torque-to-yield.
The FrontRunner drive includes stainless steel screw-in studs that hold the brackets and framework securely to the LS block. This also helps eliminate misalignment between accessories.
The new FrontRunner water pump comes with new gaskets, and is placed on the studs first with the rest of the system built around it. We are not showing the complete installation of this system, but we do make the point that it needs to be fully installed to factor in clearances.
Several anodized billet support brackets make up the mounting system, and work in concert with studs and other stainless hardware.
Here you can see how tightly the A/C pump is tucked into the upper passenger side.
We need to see clearances for all pulleys, tensioners, and belts, so the new power steering pump pulley is installed on the pump assembly and installed on the engine.
With the FrontRunner fully assembled and in between Trick Flow’s turbo headers ( PN#TFS-LSXT), you can see the benefits of this system and why it’s necessary in order to retain a full set of engine accessories.
TC Penick from Bay One Customs spent a couple of days with us mocking up the basic turbocharging system. His experience in fabrication and power adders, as well as LS swaps, was quite handy while we worked out the overall placement problems.
We traced out our eBay air-to-air charge cooler onto some white Hobby-Lobby foam-core and created a mock up intercooler so as not to beat up the aluminum one while installing and removing it 40 or 50 times.
The long nose of the late second-gen F-body cars gives us lots of potential space for cooling locations. This universal air-to air cooler was designed to fit a S197 Coyote powered Mustang turbo setup. The price was right, and it’s perfect for our application.
The hollow front face bar gives us options for protective hot and cold side tube routing, while still retaining most of the impact protection designed into the car’s bumper system.
We’ve removed a sizeable portion of the lower impact beam to fit the cooler. This will be reinforced later with steel tubing in front, as well as plating the ends and edges to build back strength.
This is a photo of the original placement of the radiator in the naturally-aspirated version of ZedSled. We needed to find at least 3 inches of clearance between the engine and the radiator support.
TC Enlarged the opening of the support, which eliminated mounting flanges on the inside and completely eliminated the lower shelf so we could relocate the radiator and buy back the room we needed.
With the radiator screwed into place on the support, we can set the charge cooler into its permanent position and lock it down.
We set our customized NPD Flex-glass bumper cover in place to check for flow-through air delivery. You can see the extra airflow that an inverted upper-grille opening will give us, ensuring ample fresh air supply.
Hot and cold side plumbing was finished using Hooker Blackheart universal mandrel-bent stainless exhaust tubing: 2.50-inch ID for the hot side, 3 inches for the cold side inlet air.
We used a hole saw to create the openings in the core support that we needed for pipe routing.
John Urist, from Hellion Power Systems, uses Turbonetics equipment in their kits. He helped us choose the turbos, wastegates, and blow-off valves that will work together in for our combination. The turbos are 62mm ball bearing 60 series with polished housings. With a .85 AR, we will have a nice compromise of low end torque, drivability, and peak power at high RPM. They also give us power potential up to around the 1000hp range, with the right engine build, or course!
We spent a good deal of time finding the correct location for the turbos. There had to be enough hood clearance, as well as enough room for inlet and exhaust tubing and space for ambient air for heat dissipation.
When we decided on the best location for the turbos, we welded in the V-Band flanges to the collectors. We chose V-band clamps and flanges from Summit for their easy installation, as well as the ability to clock the connections if adjustment was needed.
The final pipe routing is done with stainless tubing, but we used couplers for speedy assembly and disassembly during mock up.
The cold side is nicely protected behind the bumper impact bar, and routes through the core support.
Another incredibly valuable tool we found for mockup was corrugated aluminum dryer hose from our local home improvement center. This tubing holds its diameter while remaining flexible and light. At $10.00 per 6 foot section, it was well worth the $40.00 investment.
To complete the hot side plumbing, we drilled mounting locations for the wastegates in the collectors. Some builders vent the wastegates to atmosphere, but we decided to return the wastegate gasses to the down-pipe to control noise.
For some vibration dampening as well as serviceability, we used Vibrant Performance stainless steel bellows couplers welded inline to of the wastegate outets.
We gave the engine compartment a nice, symmetrical look by placing the waste gates opposite each other. Note there is a 2-degree tilt of the wastegate into the exhaust path as they’re mounted to the header collector.
Our original plan was to have the passenger side exhaust cross to the drivers side fender outlet, and the driver-side to the passenger fender. This would have worked great if we didn’t need steering parts, chassis braces, and lower control arms. Many tack welds were cut and re-welded until we finally had a viable exhaust routing plan.
Here you can see the routing of the downpipes under the turbos and out to the fenders. There is clearance between the radiator, cooling fan, accessories, and inlet tubing, but not very much. The potential for heat-soak at these intersections is huge, and somewhat concerning.
A closer look at exhaust routing shows the location of oxygen sensors, as well as the direction of the pipe in front of the wheel at the bottom of the fender. The exhaust is hard-mounted ahead of the the Vibrant Performance flex couplers. The steering box location poses a problem for routing the driver side, presents a challenge for turbo oil-drains that need a fair amount of drop for gravity draining back into the oil pan.
We dropped the car to ride-height to check clearance for the 3-inch inlet tube. Here it shows 4 inches off the road, but we were able to dimple the pipe and bring that level up to 5 inches off the road, which is still higher than the center cross member, but a little vulnerable to road-gators.
Pressurized Oil is pumped into the top of the turbochargers’ bearing assembly, then drains back into the oil pan. We markws a good location for the return line in the oil pan that that is above the oil level at idle.
We used a step-drill to cut the holes for the drain back bulkhead fittings to be installed on both sides of the pan. Wade McGowan at Race Part Solutions was another great source of information and parts during this build. We picked up all the turbo oil and vacuum lines from them, as well as a ton of great advice along the way.
One mistake you can learn from us on is to install bulkhead fittings tightly using the supplied washers, but also back it up with some RTV on the outside of the new port. We’ve got an annoying oil leak on the passenger side that requires dropping the pan to repair.
The drain-back lines are -10AN, while the oil feed lines to the turbos are -4AN. with all the different sized fitting we used in a build like this, we recommend investing in Koul-Tools’ AN hose Assembly Tool; it’s worth it.
We routed oil lines from this Sandwich adapter we got from Glowshift for about $30. It saved us from having to do any drilling and gave us multiple routing options for the oil feed lines to the turbos. Consistent oil pressure is critical, and this is an excellent source for unrestricted, matched pressure for each turbo.
This is the finished installation. We’ve subjected it to more than a dozen dyno pulls and 1,500 miles of driving. Notice the copious amounts of Heat Shield Products header wrap, thermal insulation, turbo blankets, and other accessories. Isolation of the hot parts is quite effective, and the engine coolant rarely exceeds 210 degrees, even under extreme punishment. DBR High Performance in Spring Hill TN calibrated everything, and with the stock LQ4 rods and pistons, boost is pulled back to a safe 10psi and timing is a modest 15 degrees. There’s plenty of room for adjustment and tons more power on the table if we want to play, but we’re making 584HP, and 610 Ft/Lbs at the tires in its current trim, and the car a ball to drive! Who knows, we may get brave and go for max power with a water-meth kit or race gas, but for now we’ve got some fun miles to put on ZedSled!
Parts List
Trick Flow Stainless Turbo Headers ( pair) $1,200.00 Vintage Air Frontrunner LS $2,779.00 Turbonetics T3 ballbearingTurbos (ea) $1,250.00 Air to Air dual outlet, single inlet intercooler $195.00 Consumables, cutoff wheels, saw blades, etc $45.00
The post We Install a Home-Built Twin-Turbo System for ZedSled, Our 1978 Camaro appeared first on Hot Rod Network.
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Transport Cases And Boxes Market Growth, Trends, Absolute Opportunity and Value Chain 2017-2027
Global transportation industry is witnessing rapid growth as never before. Transporting right product at right quantity, in right time, at right condition or status by air, land or water is the main objective of using transport cases & boxes. Transport cases are available in wide variety of shapes, materials and colors. These are used in wide range of applications. Generally these are made up of wood, paper, plastic and metal. Physical safety of goods while transporting is the main objective of using transporting cases & boxes. Packaging optimization to reduce packaging and transportation related costs is the main concern of transport cases & boxes manufacturers. These are used to transport welding machinery, measuring devices or equipment, laptops, flat LED and CRT displays, weapons, delicate art works, automotive parts, perishable items, flowers & fruits, clinical samples etc. The generally used transport cases & boxes are corrugated boxes, aluminum metal cases, wooden cases and HDPE plastic cases. Transport cases & boxes are generally used in military, machine repair & services, shipping & ecommerce, and others. Based on packaging requirements transport cases & boxes can be primary packaging, secondary packaging or tertiary packaging. The lightweight & waterproof cases are used as mobile military cases, camera cases, cellphone case, lens cases, light cases, fire safety and audio cases.
Transport Cases & Boxes: Market Dynamics
The recent trends in global population migration and industrial revolution shows, there is an increased shipping or transportation of goods domestically and internationally. In today’s globalized and free markets there is a growing need for efficient and safe transportation of goods from one part of the world to other part. Varying atmospheric conditions across different geographical regions, different transportation channels and rough material handling poses a big challenge for manufacturers to design and manufacture efficient, safe, durable and reliable transportation cases & boxes. In some cases preserving shelf life and freshness of perishable or biodegradable goods is the main concern. In some cases the concern is protecting electronic, electric, automotive and other goods from physical damaging. Large semiconductor devices and electronic PCBs has to be protected from electro static fields, so ESD material packaging is used.
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Recent trend in supply chain & logistics shows increasing adoption of delayed differentiation to reduce the inventory levels and increasing customization ability of manufacturers. Different parts from different manufacturing facilities around the globe are aggregated at customer service or retail outlets to assemble and deliver customized products. This can be fulfilled using efficient, safe and reliable transportation cases & boxes packaging system. In climate studies protecting computing and measuring equipment from adverse weather conditions can be done by using suitable transport cases & boxes packaging.
Manufacturers are taking the leverage of cheap economies to reduce the manufacturing costs. They are shifting their manufacturing bases to APAC regions and serving overseas markets. These recent developments is influencing the demand for transportation cases & boxes packaging market. Transportation cases & boxes can be reusable. These are best suitable for modified atmospheric packaging (MAP), which is very much necessary in global meat, seafood and poultry packaging segment. Wooden boxes are used for packaging of automotive parts. Aluminum cases and high density polyethylene (HDPE) cases are used in packaging of welding machines, electronic & semiconductor equipment, clinical samples, weapons and climate measuring devices.   Changing global political scenarios and government regulations on shipping, imports and exports related to taxes and packaging standards can restraint the growth of transportation cases & boxes packaging market.
Transport Cases & Boxes: Market Segmentation
The transport cases & boxes market is segmented on the basis of application and material. Based on application, transport cases & boxes are segmented into military, photography & music, medical and fire safety, measuring & communication equipment, electro mechanical tools and others. Based on material transport cases & boxes are segmented into plastic, metal, wooden and paper cases. HDPE plastic cases are rigid, lightweight and waterproof, so they are extensively used in transportation packaging. Electro mechanical tools case and Medical & fire safety tools case segments is expected to collectively create higher demand as compared to other application segments.
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Transport Cases & Boxes Market: Regional outlook
Transport cases & boxes market has been segmented on the basis of region into North America, Latin America Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), and Japan.  
Transport Cases & Boxes Market: Key players
Some of the players in the global transport cases & boxes market are C.H. Ellis, bwh Spezialkoffer GmbH, Box Fort, GMÖHLING Transportgeräte GmbH, Cases By Source, PARAT Beteiligungs GmbH, peel-plate GmbH, Peli Products, S.L.U., Shell-Case Design ltd., Gator Cases, Gemstar, Pelican Products, Inc., Portabrace cases, Ameripack Inc., ZARGES Cases USA.
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5 Digital Printing and Cutting Tips for 2017 Marketing
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milenaolesinska · 6 years ago
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Exposition Art Blog   Robert Ryman - Monochrome Painting
“Robert Ryman (May 30, 1930 – February 8, 2019) was an American painter identified with the movements of monochrome painting, minimalism, and conceptual art. He was best known for abstract, white-on-white paintings.He lived and worked in New York City. Ryman was often classified as a minimalist; but, he preferred to be known as a "realist", because, he was not interested in creating illusions, but, only in presenting the materials he used in compositions at their face value. As he wrote in a statement for a 2010 exhibition at Pace Wildenstein, "I am not a picture painter. I work with real light and space, and since real light is an important aspect of the paintings, it always presents some problems."The majority of his works feature abstract expressionist-influenced brushwork in white or off-white paint on square canvas or metal surfaces. A lifelong experimenter with media, Ryman painted and/or drew on canvas, linen, steel, aluminum, plexiglas, lumasite, vinyl, fiberglass, corrugated paper, burlap, newsprint, wallpaper, jute sacking, fiberplate, a composite material called gator board, feather board, handmade paper, and acrilivin. “
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milenaolesinska · 6 years ago
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Exposition Art Blog   Robert Ryman - Monochrome Painting
“Robert Ryman (May 30, 1930 – February 8, 2019) was an American painter identified with the movements of monochrome painting, minimalism, and conceptual art. He was best known for abstract, white-on-white paintings.He lived and worked in New York City. Ryman was often classified as a minimalist; but, he preferred to be known as a "realist", because, he was not interested in creating illusions, but, only in presenting the materials he used in compositions at their face value. As he wrote in a statement for a 2010 exhibition at Pace Wildenstein, "I am not a picture painter. I work with real light and space, and since real light is an important aspect of the paintings, it always presents some problems."The majority of his works feature abstract expressionist-influenced brushwork in white or off-white paint on square canvas or metal surfaces. A lifelong experimenter with media, Ryman painted and/or drew on canvas, linen, steel, aluminum, plexiglas, lumasite, vinyl, fiberglass, corrugated paper, burlap, newsprint, wallpaper, jute sacking, fiberplate, a composite material called gator board, feather board, handmade paper, and acrilivin. “
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milenaolesinska · 6 years ago
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Exposition Art Blog   Robert Ryman - Monochrome Painting
“Robert Ryman (May 30, 1930 – February 8, 2019) was an American painter identified with the movements of monochrome painting, minimalism, and conceptual art. He was best known for abstract, white-on-white paintings.He lived and worked in New York City. Ryman was often classified as a minimalist; but, he preferred to be known as a "realist", because, he was not interested in creating illusions, but, only in presenting the materials he used in compositions at their face value. As he wrote in a statement for a 2010 exhibition at Pace Wildenstein, "I am not a picture painter. I work with real light and space, and since real light is an important aspect of the paintings, it always presents some problems."The majority of his works feature abstract expressionist-influenced brushwork in white or off-white paint on square canvas or metal surfaces. A lifelong experimenter with media, Ryman painted and/or drew on canvas, linen, steel, aluminum, plexiglas, lumasite, vinyl, fiberglass, corrugated paper, burlap, newsprint, wallpaper, jute sacking, fiberplate, a composite material called gator board, feather board, handmade paper, and acrilivin. “
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milenaolesinska · 6 years ago
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Exposition Art Blog  Robert Ryman - Monochrome Painting
“Robert Ryman (May 30, 1930 – February 8, 2019) was an American painter identified with the movements of monochrome painting, minimalism, and conceptual art. He was best known for abstract, white-on-white paintings.He lived and worked in New York City. Ryman was often classified as a minimalist; but, he preferred to be known as a "realist", because, he was not interested in creating illusions, but, only in presenting the materials he used in compositions at their face value. As he wrote in a statement for a 2010 exhibition at Pace Wildenstein, "I am not a picture painter. I work with real light and space, and since real light is an important aspect of the paintings, it always presents some problems."The majority of his works feature abstract expressionist-influenced brushwork in white or off-white paint on square canvas or metal surfaces. A lifelong experimenter with media, Ryman painted and/or drew on canvas, linen, steel, aluminum, plexiglas, lumasite, vinyl, fiberglass, corrugated paper, burlap, newsprint, wallpaper, jute sacking, fiberplate, a composite material called gator board, feather board, handmade paper, and acrilivin. “
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