#commuterbeauty

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Makeup on the move: the rise of commuter cosmetics | Fashion

We all have tricks to shave time off our morning routine, whether it’s skipping breakfast or showering the night before. If you can repurpose a few minutes of public transport ennui to apply your lippy, then hell, why not?

You won’t be the only one. Surveys reveal that as many as 67% of British women do makeup on the move. As more of us are living in, or commuting into, cities, smearing on the slap on public transport is now so popular a time-saver it has forced the beauty industry to develop more portable, compact and easy-to-apply-on-the-move products, according to market research agency Mintel.

“Women are defending their right to apply makeup on-the-go,” says Mintel’s global cosmetics analyst Charlotte Libby, who predicts the arrival of more solid formats, and products that can be applied one-handed or straight from the pack. In 2014, 4% of product launches involved on-the-go application strategies; by 2016, this figure had almost doubled.

Sephora fingertip eyeliner. Photograph: Guiton Jean Baptiste/Sephora

With so many of us at the mercy of jerky bus drivers and one sweep of the mascara wand away from temporary blindness, such innovations are a welcome addition to the commuter’s makeup bag.

Sephora’s Fingertip Eyeliner, for example, features a cap you stick on the end of your finger, so the liner feels like an extension of your own hand. Pout Case, the “world’s first beauty phone case”, has a hidden makeup palette that slides down from the back of the handset, and can hold three products. Lipstick Queen’s “lip transformer” lipsticks can be used safely without a mirror because the sheer colour adapts to the pH of your lips, to create a shade that flatters your skintone.

Lipstick Queen. Photograph: lipstick queen

The same goes for the cult brand’s Invisible Lip Liner (£18), which creates an invisible barrier around your pout. Minimising the volume of makeup you’re hauling around also looks set to get easier thanks to clever compacts, such as Trinny London’s stackable pots, with every product “formulated for fingertip application”. Yes, What Not to Wear guru Trinny Woodall is back, telling us How Not to Look: “I can do my entire makeup in two minutes without a mirror, in between tube stops,” Woodall said at the launch of the range last month.

If covering your spots on the Bakerloo line doesn’t seem like a very Trinny thing to do, it’s a sign of the times. Women have been shamed on social media for using makeup on public transport – Tokyo’s tube company even made a video asking women not to do it. But, the tide is beginning to turn: Drew Barrymore, who has her own makeup range, Flower Beauty, posted an Instagram image of her putting on mascara on the subway last summer with the caption #commuterbeauty – and transport-friendly cosmetics look set to make it even easier for women to stick their lipsticks up in protest at those who object.

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Drew Barrymore Does Her Makeup on the Subway as She Launches New Magazine -- See the Pic!

Drew Barrymore knows all about "commuter beauty."

The 42-year-old actress didn't let a busy day get in her way, as she did her makeup on the way to launch her magazine, Flower Press.

WATCH: Drew Barrymore Says She's 'Still in Shock' Over Her Divorce, Not Ready to Date Again: 'Gonna Take a While'

"#commuterbeauty for all us girls on the go @thenewstand at Columbuscircirlcle hub and at a local ferrys to be determined hold please and thank you," Barrymore captioned the pic posted on Friday. 

WATCH: Drew Barrymore Opens Up About Divorce, Her 'Modern Family' and the British Royal She Would Hook Up With

The mother of two looked fab in a colorful Paule Ka dress as she handed out her publication to unsuspecting passersby.

RELATED: Drew Barrymore Shares Photo of Daughter Olive Throwing a Tantrum at Disneyland

The official first issue of Flower Press will be released later this year -- with a ton of Flower Beauty-related tips.

"I don’t have a lot of sit-down-at-the-vanity-table, old-fashioned luxury of time. It’s so real for us girls. We really do our makeup on the go," she told Vogue of her beauty routine earlier this year.

Barrymore doesn't just multitask by doing her makeup on the subway. She also uses her commute to spend quality time with her daughters. See more in the video below.

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#commuterbeauty (at Sempra International)

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#comutergirl #commutercosmetics #commuterbeauty

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regram @latina @drewbarrymore is all about #commuterbeauty, so we tested her skills. She speeds through her new @flowerbeauty lip/check duo. 💄💁

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#commutercosmetics #commuterbeauty #comutergirl (at SAN)

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#commutercosmetics #commuterbeauty #comutergirl (at T muni)

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#commutercosmetics #commuterbeauty #comutergirl (at T muni)

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#commutercosmetics #comutergirl #commuterbeauty (at T muni)

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#commutercosmetics #comitergirl #commuterbeauty via @ramiofteaneck

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#comutergirl #commutercosmetics #commuterbeauty

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#commutercosmetics #commuterbeauty #comutergirl

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#comutergirl #commutercosmetics #commuterbeauty (at LAX)

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#commutercosmetics #comutergirl #commuterbeauty (at SFO)

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#commutercosmetics #commuterbeauty #comutergirl

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#commuterbeauty #commutercosmetics #comutergirl