#coloring this took 2 hours but I don't remember how long the actual panel part took because It wasn't it's own separate thing

[slumbergoblin]

Mock comic panel my beloved

[dherzogblog]

The Birth of The Daily Show: 25 Years of Fake News and Moments of Zen

It was July of 1995 and I had left MTV to become President of Comedy Central. It was the basic cable equivalent of going from the NY Yankees to an expansion team. I was on the job just two weeks when I received a call from Brillstein Grey the high powered managers of Bill Maher, host of one of the networks few original programs, "Politically Incorrect". We were informed Bill and his show would leave the network when his contract expired in 12 months. It was a done deal. Bill wanted to take his show to the "big leagues" at ABC where he would follow Night Line. Comedy Central was left jilted. Terrible news for a network still trying to establish itself. We had a year to figure out how to replace him and the clock was ticking. So began the path to The Daily Show.

It was very much a fledgling Comedy Central I joined, available in barely 35 million homes, desperately seeking an identity and an audience. It was just over three years old, born into a shot gun wedding that joined two struggling and competing comedy networks, HBO’s Comedy Channel and Viacom’s HA!, Watching them both stumble out of the gate, the cable operators forced them to merge, telling them: "We only need one comedy channel, you guys figure it out”. After some contentious negotiations the new channel was born and the red headed step child of MTV and HBO set out to find the pop culture zeitgeist its parents had already expertly navigated. The network had yet to define itself. The programming consisted mainly of old stand up specials from the likes of Gallagher (never underestimate the appeal of a man smashing watermelons), a hodgepodge of licensed movies (“The God’s Must be Crazy and The Cheech and Chong trilogy were mainstays) and Benny Hill reruns. The networks biggest hit by far was the UK import “Absolutely Fabulous”, better know as “AbFab”. Comedy Central boasted a handful of original shows, including the wonderfully sublime "SquiggleVision" of “Dr. Katz”, the sketch comedy "Exit 57" (starring the then unknown Amy Sedaris and Stephen Colbert) and of course Maher’s "Politically Incorrect". In retrospect I don’t think Bill got enough credit for pioneering the idea of political comedy on mainstream TV. Back then he was the only one doing it.

Politically Incorrect performed just fine, but got more critical attention than ratings. It was a panel show, and I had something a bit different in mind to replace it. I knew we needed a flagship, a network home base, something akin to ESPN's Sports Center where viewers could go at the end of a the day for our comedic take on everything that happened in the last 24 hours….."a daily show". I had broad idea for it in my head. I would describe it as part "Weekend Update", part Howard Stern, with a dash of "The Today Show" on drugs complete with a bare boned format to keep costs low so we could actually afford to produce it. We could open with the headlines covering the day's events (our version of a monologue), followed by a guest segment (we wouldn't need to write jokes...only questions!), and finish with a taped piece. Simple, right? We just needed someone to help flesh out our vision.

Comedy Central was a a second tier cable channel then and considered a bit of a joke (no pun intended). It had minuscule ratings, no heat and even less money to spend. Producers were not lining up to work with there. Eileen Katz ran programming for the channel and the two of us began pitching this idea to every producer who would listen. One of the first people we approached was Madeleine Smithberg, an ex Letterman producer and had overseen "The Jon Stewart Show" for us at MTV. We thought she was perfect for the role. “You can’t do this, you can’t afford this, you don't have the stomach for this, it will never work ” Madeliene said when we met with her. We could not convince her to take the gig. Ok then....we moved on. The problem was we heard that same refrain from everybody. No one wanted the job. So after weeks being turned down by literally EVERYONE, I said to Eileen: “We have to go back to Madeleine and convince her to do this with us"!

Part our pitch to her was we would go directly to series. There would be no pilot. The show was guaranteed to go on air. We had decided this show was our to be our destiny and we had to figure it out come hell or high water. As a 24 hour comedy channel, if we couldn't figure out a way to be funny and fresh every day...what good were we? We told Madeliene we were committed to putting the show on the air and keeping it there till we got it right (for at least a year anyway). That, plus some gentle arm twisting got her to sign on. Shortly after that, Lizz Winstead did too.

Madleiene and Lizz very quickly landed on their inspired notion of developing the show and format as a news parody. It brought an immediate focus and a point of view to the process . All of the sudden things started to take shape and coming to life. Great ideas started flowing fast and furious while an amazing collection of funny and talented began to come on board. Madeliene and Lizz were off to the races. Now all we needed was a host.

The prime time version of ESPN's Sports Center was hosted by Dan Patrick and Keith Olbermann back then and it was must see cable TV. But I had recently started to notice another guy hosting the show's late night edition. He was funny, with a snarky delivery reminiscent of Dennis Miller. His name was Craig Kilborn. On the phone with CAA agent Jeff Jacobs one day, I asked if he knew happened to know who repped him? “I do" he said. "We just signed him”. Within days he was in my office along with Madeleine, Lizz, and Eileen who were all a bit skeptical about the tall blond guy with the frat boy vibes sitting across from them. After opening the meeting with a few off color comments that would probably get him cancelled today (an early warning sign fo sure), Craig ultimately won them over and we had our host.

FUN FAC#1: Minutes after the news of Craig's hiring went public, Keith Olberman's agent called me directly to ask why we hadn't considered hiring him?

Ok, we had a host and producers...but what to call it? After sifting through dozens of ideas for a title, Madeleine called me one day and said, "I think we should just call it what we've been calling it all along...."The Daily Show". As we approached our launch date we taped practice shows and took them out to focus groups to get real life feedback. The groups hated it.... I mean with a red hot hate. They hated Craig, the format, the jokes, everything. We were crushed and dejectedly looked around at the room at one another. "Now what?" “Either they’re wrong, or we are". I said I think they are...but it doesn’t matter, we're doing this!" We never looked back.

The show took off quickly garnering some quick buzz and attention, we felt like we had crashed the party. Well, sort of. We had no shortage of fun, growing pains and drama along the way. The Daily Show version 1.0 was about to unravel. In a December 1997 magazine interview Craig made some truly offensive and inappropriate remarks about Lizz and female members of the staff. Whether it was poor attempt at humor or just plain misogynist (or both) is beyond the point. It was all wrong, very wrong. Craig was suspended for a week without pay. Lizz left the show. In the moment I chose to protect the show and its talent more so than Lizz. That was wrong too. It's more than cringe worthy looking back now, and I regret not making some better decisions then. My loyalty to our host was later "rewarded" when in the Spring of 1998 Kilborn's team, a la Bill Maher, unceremoniously informed us he had signed a deal to follow Letterman on CBS when his contract expired at the end of the year. No discussion, a done deal. Comedy Central jilted again. Like Maher, Kilborn wanted his shot at the network big leagues and we had a little over six months to figure out how to replace him. We all know how that chapter ended. That search would eventually reunite us with Jon Stewart who along with The Daily Show took Comedy Central and basic cable to the "the big leagues" on their own terms, redefining late night comedy in the process The rest, as they say, is "Fake News" history.

Fun Fact #2: before approaching Jon (who I did not originally think would be interested) I initially offered the job to a chunkier, largely unknown Jimmy Kimmel, fresh off his co hosting duties on "Win Ben Stein's Money" ...only to have him turn us down.

My fascination with late night began as a kid. I remember how exciting it was to stay up to sneak a peek at the Carson monologue and watch him do spit takes with his chummy Hollywood guests. Later on I also loved the heady adult conversation Dick Cavett would have with everyone from Sly Stone to Groucho Marx. But it was the comedic revolution of Saturday night Live in 1975, followed by Letterman's game changing show in 1981 that truly established late night as the coolest place on the television landscape. I could only dream of one day being part of it.

25 years on, I couldn’t be more proud of The Daily Show and its legacy. Those days helping build it alongside Madeleine, Lizz, Eileen and the team were among the most satisfying (and fun) experiences I have ever had. It was thrilling to take a shot at the late night landscape and try and make our mark, especially when no one thought we could.

I am prouder still of what Trevor Noah and his staff have achieved since they took the hand off from Jon, evolving and growing the show through a new voice and lens. I think my personal "Moment Of Zen" will last as long as Trevor remains behind the desk, allowing me to selfishly boast of having hired every host this award winning and culture defining franchise has ever had.

25 years later. it remains as relevant as ever, a bona fide late night institution, standing shoulder to shoulder with all the great shows that inspired us to start.