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Meet the Moderator and Panelists for the next Shorty Social Good Webinar!

Agencies are better positioned than ever to help companies bring about meaningful change, transforming creative ideas into impactful realities and activations. Whether addressing issues such as environmental sustainability or social justice, public health or education reform, or diversity & inclusion, brands and organizations of all sizes enlist agencies for their unique insight and creative acumen.

In this episode of the Shorty Social Good Series, our experts will discuss how they and their clients have worked to make the world a better, safer, and more inclusive place.

Meet our Speakers:

Jenna Young, Executive Creative Director at Weber Shandwick: Moderator

An award winning creative and a member of the Shorty Awards real time Academy of Jurors, Jenna was recognized in Campaign's 2020 Frontier honors for "Conquering Creativity". She leads the New York creative team for Weber Shandwick and the work her team has developed contributed to Weber Shandwick's recent Large Agency of the Year win and has been noted in three of Weber Shandwick's Ad Age 'A List' rankings, and 2017's 'A List' short list. Jenna has worked on sustainability and purpose initiatives for Unilever, Mattel, Nespresso and Anheuser-Busch among others.

She is a mentor within IPG's Women's Leadership Network and has spoken at NBC, MIT Futures of Entertainment, WNYC Green Space, PRNews Brand Film Festival, New York Festival, Brand Innovators, and this year's Cannes Live. She also loves to talk to students about the creative potential in the PR field- she's guest lectured at CUNY, VCU Brand Center, and NYU.

Bayyina Black, Global Sustainability and Impact Manager at R/GA: Panelist

Bayyina is the Global Sustainability & Impact Manager at R/GA where she creates purpose-driven partnerships and opportunities for the agency and its clients. She is also the co-founder of Grupo de Negros (GDN), the Afro-Brazilian business resource group based in São, Paulo, Brazil. The queen of pivots, Bayyina began her career in advertising, had a few sprints in media, tv/film and venture capital, only to end up where it all started. Bayyina has combined her love for sustainability, tech and storytelling to bring diverse stakeholders together for good. Recently, she co-launched the Light Cypher Labs (LCL), in partnership with the African American Arts & Culture Complex and the R/GA SF office. The LCLs gives local artists access to ground-breaking technology that enhances their stories, create cutting-edge content, and explore how to create deeper user experiences.

Pre-COVID, she could be found filling her passport with stamps and trying to outdo her #30before30 countries record. Grounded, she’s still flying high moonlighting as a licensed drone pilot and VR filmmaker.

Jeff Harter, Group Creative Director at BrightHouse: Panelist

Jeff is a Group Creative Director at BrightHouse where he’s lead Purpose projects around the globe. He believes that the world benefits from bigger thinking and more purposeful brands. He joined BrightHouse in 2013 and has extensive experience with a wide range of clients across continents, including Mercedes-Benz, Dr Pepper, Kroger, Stanley Black & Decker, Nestle, and P&G. His topic expertise is in leading creative teams that provide unique and memorable solutions to create real impact.

Over his career, he has worked for several global agencies including J. Walter Thompson, Grey, and Ogilvy. No matter what client he works on, Jeff’s focus has always been on big ideas that take brands further. His work has been recognized by several prominent award shows, but the real reward has been seeing the positive results the team of Thinkers he works with is having on our world.

He has a Bachelor of Fine Arts in Drawing and Painting with a Minor in Advertising from the University of Georgia. He’s an art and architecture lover and avid traveler, and he loves getting outside with his wife and two kids.

Kathy Delaney, Chief Creative Officer at Health/Saatchi Wellness: Panelist

Kathy Delaney is Chief Creative Officer, Publicis Health, based at Saatchi & Saatchi Wellness, NY. She uses her bold creative vision to tell compelling human-centric stories that promote health and wellness, while creating strong results for the agency’s clients.

She previously spent 12 years at Deutsch New York, where she helped to grow the company from a small boutique agency into an integrated marketing powerhouse.

Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has influenced clients across the health, wellness, fashion, fitness, and beauty industries. IKEA, Tommy Hilfiger, J&J, Revlon, Reebok, Pfizer, Novartis, Starwood Hotels, ConAgra, Kraft, and Unilever are a few of the clients her work has impacted.

In 2014, Kathy served as President of the Health & Wellness Jury at the inaugural Cannes Lions Health, ushering in a new era of recognition for creativity in health and wellness communications. Named one of “The Most Creative Women in Advertising” by Business Insider, her work has been recognized by Clios, One Show, Effies, Graphis, MM&M’s, Communication Arts, W3s, Art Directors Club, Andys, and Cannes Lions. In 2018, Kathy was inducted into the MM&M Hall of Femme and named an HBA Luminary. In 2020 Kathy was named an Adweek Creative 100 winner, recognized as one of the most inspiring minds in marketing, media, and culture.

In addition to spearheading life changing & award-winning work for the client roster of Publicis Health, Kathy invests her time and creativity into projects for charities such as Crossroads Community Services, a New York organization that provides food and shelter to the homeless and The Coalition to Stop Gun Violence.

Sandy Russell, Founder at Sandy Russell Creative: Panelist

Sandy is a Colorado native who found herself in Los Angeles fortunate to be partnering with incredible parents and students as part of Teach for America in East Los Angeles. She then headed north to work in marketing at Google, spending 5 years working on everything from strategy for Google Maps in India to launching the predecessor to Pokemon Go.

Sandy was drawn to brand projects with meaning, creating and leading partnerships and projects with organizations including the UNHCR - to raise awareness for the Syrian Refugee Crisis - and Patagonia - to compel the world to “Defend Bears Ears.” She left to start her own creative agency, SRC, focused on combining digital innovation with purpose-driven storytelling. SRC's recent projects include documenting blind veterans setting world records kayaking down the Grand Canyon and legendary Black female hip hop dancers creating legacies in Paris, and diving deep into the world of the 65+ demographic to create an innovative, senior-first website to help people avoid scams. Her work has been featured in 100+ publications around the world, including the TODAY show, Le Monde, Tha Guardian, and the New York Times, and Sandy and the SRC team were thrilled to be named the Shorty Awards Small Agency of the Year.

On September 9th at 4PM EST tune into the next Shorty Social Good Series: Being an Agency for Good.

#shortygood #shortysocialgood #socialgood #webinar #shortyawards

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