#click each photo for full view and to download at your leisure

[shadowsanguinary]

The official event banner along with the graphics showcasing the Dakuryon pet from EME’s Happily Evil After event, which was held in celebration of the highly anticipated return of the Shadow Sanguinary dungeon.

[infinitypassiveincome]

SociRobotic Review

SociRobotic, Why should you look for traffic other than Facebook, Instagram, YouTube, And Twitter? Yes, we agree that the top four social media platforms have the most users (almost 6.3 billion in total), thus your target demographic is likely to be concentrated here. But there’s one thing you should be aware of: the competition is fierce.

Everyone is concentrating on these top four because the professionals say you should. They also overlook the fact that there are alternative social media platforms with tens of thousands, if not millions, of daily users.

The easiest way to outsmart your competition as a savvy business owner is to be where they are, but also be where they are not. In that manner, you’ll take 100% of the platforms they overlook while cutting your own share from the platforms they focus on. Consider how much traffic you’d get if you used all 11 social media platforms.

The big problem: Managing all 11 platforms at once Is a lot of work; One of the most difficult aspects of utilizing social media traffic is the amount of time it takes. It takes a lot of effort to administer only one platform, so picture what it will take to handle eleven.

They are well aware of this. That’s why they created this application to help you acquire a lot of traffic from these 11 social media channels all from one place. Let me introduce you to SociRobotic.

SociRobotic Review – Overview

SociRobotic Review – What is SociRobotic

SociRobotic is a one-of-a-kind social media management suite that generates endless traffic, leads, and sales from over 11 different social media platforms without requiring any special expertise.

SociRobotic is the only All-In-One social media automation and traffic generation technology on the market, allowing you to generate highly targeted buyers traffic from 7 different social media networks to any page, website, or store in just a few clicks, with no technical expertise or setup required.

SOCIROBOTIC RATING

EASY TO USE        

PRICE        

FEATURES        

QUALITY        

SUPPORT        

BONUSES        

SUMMARY

SociRobotic is a one-of-a-kind social media management suite that generates endless traffic, leads, and sales from over 11 different social media platforms without requiring any special expertise.

SociRobotic is the only All-In-One social media automation and traffic generation technology on the market, allowing you to generate highly targeted buyers traffic from 7 different social media networks to any page, website, or store in just a few clicks, with no technical expertise or setup required.

OVERALL

Pros

Simple Yet Powerful User Interface

Easy To Use Graphic Ready Made Templates

Emoji Library To Make Your Posts Pop

Track Everything From One Dashboard

Create Amazing Looking Blog Posts

Upload Video and Images To Increase Engagement

Send Email To Multiple Contacts In One Click

Commercial Agency License Included

Cons

So far, there are no downsides for SociRobotic. My experience using SociRobotic has been flawless.

SociRobotic Review – Features and Benefits

Easily Post Your Content To 11 Platforms With One Click: You just need to create content once, and it will automatically post it for you on all the 11 connected social networks.

Save Time With The “Schedule Your Post” Feature: You can schedule a post to go live on those platforms at a set date and time. Tell SociRobotic when you want each one to go live and the platforms it should be posted on. Then spend your valuable time on other important areas of your business, while SociRobotic posts them for you.

Create & Reuse Captions In 1 Click: With this, you can create short captions inside SociRobotic and reuse them over and over and over again any time you want to create a new post.

Add Unlimited Accounts And Group Them By Niche/Businesses: You can create as many accounts as you want inside SociRobotic, and group them according to niches or businesses. And since you’re getting a commercial license with this version of SociRobotic, it means you can create accounts for other businesses as well and help them run their social media activities.

Never Lack Content For Your Social Media Audience: You can integrate RSS feeds from blogs and websites that posts content relevant to your niche. It will pick up those contents when they release it, and share it with your social media audience automatically.

2GB Free Image Storage Included For You: It allows you to save up to 2GB in image files inside the app. With this, you can store up images there so the software can easily pick it up when it wants to make a post for you. You can also import content from Dropbox with ease inside the software.

All The Images You Will Ever Need For Your Social Media Posts: Using images downloaded from Google on your social media posts can get you into trouble. They don’t want that to happen to you, and that’s why they built in over 1 million royalty free images you can use for your social media posts.

Never Miss A Trend; Ride On It To Get More Traffic Using SociRobotic: You can simply enter a keyword within the app to find the trending hashtags for you related to that keyword on Instagram and Twitter. With this you can simply plug it into your posts and get more attention and traffic from your posts.

Post On Your Blog Too Without Logging Into Your WordPress Admin Area: You can connect your blogging platform to SociRobotic and post your articles directly to it without leaving SociRobotic.

2 Inbuilt Photoshop Like Image Editors: It also comes with dozens of templates so you do not need to brainstorm on designs to post etc.

Unlimited Social Media Management: You literally get unlimited use on all the features of SociRobotic on this page NO CAP.

Commercial License Included: Never post boring images ever again, with their inbuilt image editors, you will be able to edit pictures right before you post them on your social media handles.

SociRobotic Review – How does it work?

It’s so simple to use that there are only three steps:

Step 1: Log in to SociRobotic

Step 2: Connect your social media accounts. You can connect as many as you want…no limits

Step 3: Post your content and SociRobotic will push it to 11 social networks for you, bringing you loads of traffic.

It is now the best software for social media management and traffic generation. So sign up for SociRobotic right now. Connect it to the 11 social media sites that are associated with it. Experiment with the many amazing features it contains.

SociRobotic Review – My experience in using it

I have the chance to try using SociRoboticas as a beta user so you can totally trust me with my honest review about my thoughts and experience with this software.

But before that, I would like to walk you through all the fun and powerful features so that you can have a clear overview of the product and what it can really do.

Here I’m inside the SociRobotic Dashboard. It gives you a quick overview of the total number of posts including succeeded posts and failed posts. You can view it in total or in each social media just by choosing from the left column.

In the “Publish all” section, you can write your post from here and publish it to your favorite sites. You can upload any kind of media including photos, videos, links, or text. To post it directly, just click the “Post now” button. Or else you can choose to schedule.

Switching between platforms can be done with ease by just clicking at the icon of the social media you want to post to.

You can do that separately with each social media platform. For example, here I am writing my post for Facebook Also, you are able to add as many accounts as you like.

Similarly with any other platforms including Instagram, Twitter, Linkedin, Tumblr, and Reddit.

As I have mentioned before, you can schedule your posting. Free to check the posting calendar in the Schedules section. Everything is laid out logically, which makes it so easy to keep track.

Another feature that I like is that SociRobotic allows you to upload files from your Drive, Dropbox, or Cloud. You can see all of your files here.

You can also add and write a new caption. Just type in the caption box and click the Submit button below

One more thing that is extremely useful is that you can add watermarks to your post. All you need to do is upload the picture you want to make your watermark, adjust its size, position, transparency and finally save it. Then you have your watermark. How easy and simple.

MY OPINION:

SociRobotic allows you to add multiple profiles from various platforms and schedule social media updates at your leisure or utilizing a queue with times that you set.

You can configure the listening stream to display whatever profiles/hashtags you desire at any given time. From the news feed, you can reply, assign posts, forward posts, retweet, and retweet with comments.

They can also integrate with sponsored adverts, although we don’t utilize them for that. I like that you can view an upcoming post calendar so I can know if there are any holes in our schedule.

The dashboard is simple to use and offers a variety of views, including a calendar, so you can see whether you have a lot of messages that need to be spaced out. The SociRobotic All-Stars Slack channel is another source of information and support.

SociRobotic also has incredibly detailed reporting for each platform, which has given me a better understanding of how our accounts and postings are performing. It’s been quite beneficial. I used to always forget to publish before, but this has made it much easier to prepare ahead!

Who should buy it?

You’re already aware of SociRobotic’s ability to assist you with your internet business. It doesn’t matter if you’re a marketer, a realtor, a coach, or if you sell digital downloads, eCommerce products, or other services.

However, if you truly wanted to boost SociRobotic’s earning potential and establish a separate full-time income with only part-time effort, you could use SociRobotic to run your own posting service for both online and offline businesses.

Pros and Cons

SociRobotic Review – Pros:

Simple Yet Powerful User Interface

Easy To Use Graphic Ready Made Templates

Emoji Library To Make Your Posts Pop

Track Everything From One Dashboard

Create Amazing Looking Blog Posts

Upload Video and Images To Increase Engagement

Send Email To Multiple Contacts In One Click

Commercial Agency License Included

SociRobotic Review – Cons:

So far, there are no downsides for SociRobotic. My experience using SociRobotic has been flawless.

Price and Evaluation

FE (SociRobotic Pro – $21/$27):

One-Click Posting on Facebook pages, Facebook groups, Instagram, Linkedin, Twitter, Pinterest, Telegram and YouTube (plus Reddit) 8 Social Media Platforms

Facebook Group (Admin) & Page Posting

Reach 6.7 Billion Active users on Major Platforms

Organic Leads Without The Need To Advertise

Connect Unlimited Social Media Accounts

Schedule and Post Unlimited Posts Monthly

Create Unlimited Social Media Graphics Using Our Next Gen Image & Graphics Editors

2GB File Manager for Media Upload

Easy Media File Browsing

Drag-And-Drop Social Media Account Group Manager

Social Media Post Preview

Next-Gen Image Editors

Text, Link, Image & Video Posting

Captions Library for Your Favorite Post Captions

Clear Reporting per Social Media Platform

Post Planner for Queued, Published and Unpublished Posts

Instagram Story & Carrousel Posts with Geo Targeting

Commercial License for Sale of Commercial Products

Connect Unlimited Social Media Accounts

30-Day Money Back Guarantee

SociRobotic OTO 1 (SociRobotic Agency – $47):

Your Own Dashboard to Add & Manage Team/Clients

Complete User Management Ability

User Activity Reporting

SociRobotic Max Functionality to Publish on the 11 BIGGEST Social Media Platforms

An All In One Agency Suite that gives you 360 degrees management of your agency. From invoices to quotes to billing etc.

A Website to Gain New Local Business Clients (Including Instructions on how to deploy it)

A Sales Video Presentation you can easily edit with your logo and agency details.

A Professional PowerPoint Presentation For Your Sales Meetings

A Work Agreement Template

SociRobotic OTO 2 (SociRobotic DFY – $197):

We will brainstorm an agency name for you.

We will design a unique logo for you.

We will set up your agency website with all you need to get started.

We will set up your client manager account with your agency details.

SociRobotic OTO 3 (SociRobotic Whitelabel – $497):

We will set up SociRobotic on your own server with all our sales materials customized to fit your new software.

Conclusion

This is the end of my SociRobotic Review. I hope it will give you some useful insights about the product and how it can leverage your business. Don’t hesitate and click the sales button now to own such a great product and upgrade your business. Lastly, if you like this product or have any comments/questions, leave them below and let me know!

NOTE: THIS IS THE SPECIAL DEAL FROM ME: I Will Support You Whenever You Want. (Just Add My Skype: rick.nguyen61). If You Buy This Product From My Site, You Can Ask Me Anything You Want.

https://youtu.be/2q76-LjaGDE

[filmstreaminghd125-blog]

Web Streaming 101

You've long gone to film faculty, you have analyzed, and now you have place with each other a brief movie or movie that you are all set to share with the environment. Now you require to acquire a simple training course in World wide web Streaming a hundred and one. Which is correct, the entire world has improved considerably throughout the previous ten decades, at the very least the place it pertains to sharing video clips on the Planet Wide World-wide-web. Internet Streaming a hundred and one is crucial for any severe filmmaker searching to put his or her stamp on the earth of leisure. Initially, the essentials There are several choices readily available for any person who wants to share their video clips on the World-wide-web. There is, of training course, the planet renowned YouTube and its distant cousins, and though these are relations of true Net Streaming, they don't offer the full excellent of sight and audio. These are essentially identified as 'progressive downloads.' Simply simply click on any of the movies that you will come across on these web sites and you will see the degradation, the grainy quality, to the movie by itself. When you place your coronary heart and soul into a film, no matter whether it is a five-moment brief or a sixty moment attribute, you want to put your greatest foot forward. You you should not want a person to check out it for the to start with time and think about the top quality something less than what you generated.   If you have any sort of inquiries relating to where and exactly how to make use of film streaming in altadefinizione, you can contact us at the web-page. Immediately after all, your identify will be linked with this online video, so you should really want to make it the greatest. These other progressive obtain sites are fantastic for teasers, thirty-second spots to encourage your work, but don't count on them to share the complete size of what you've finished with the entire world. 3 varieties of video sharing Initial there is the frequent download video. This is where the consumer must initially obtain the complete movie file right before they observe it. In this working day and age of viruses and hackers, it could be a obstacle to get someone to feel in you enough to just take that opportunity. Whilst the common relationship velocity has increased substantially during the earlier ten a long time, video files are however massive, specially when they are loaded with results. This ordinarily will take also lengthy and can take as well a great deal area on a hard push for most people to bother with anymore. Up coming, there's the aforementioned progressive obtain format. The video is even now downloaded on to the user's laptop or computer, but they can start viewing it at the time enough of a 'buffer' has been produced on the tough travel. As stated, the excellent is frequently a lot less than best for serious filmmakers' operates. Very last is the total live streaming video. This choice is great since it presents the user the very best high quality, as extended as they have the best obtain velocity. You can host your very own video on your possess server (your laptop) or you can pay out a service fee for a firm to take care of your world wide web streaming movie feed. With these products and services, their personal computers decide the link pace and quality of that relationship that a viewer has at the instant and then sends the video clip sign that is most appropriate. Rewards of World wide web Streaming When you decide for web streaming, you are providing your viewers the greatest quality photograph and seem. 10 yrs back, this possibility was beyond the reach of most Online end users, but many thanks to cable modems and DSL routers, the connection speeds make downloads or even progressive downloads no lengthier essential and really a hindrance to genuine high quality of photo and audio. If you have a film that you have worked lengthy and tricky on and you want the earth to share in all that hard work, then you want the very best platform with which to share it. The most effective alternative is fingers-down dwell website streaming. In order to provide correct internet streaming, you will will need a streaming server, or a host site that can handle it.  

[roypstickney]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

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By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

[littlemarketingproject]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

http://ift.tt/2xvL4i1

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By entering your email you’ll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great) syndicated from https://unbounce.com

[berthastover]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

Original Source: Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

[zacdhaenkeau]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

from RSSMix.com Mix ID 8217493 http://unbounce.com/landing-page-examples/built-using-unbounce/real-estate-landing-pages-customer-favorites/

[racheltgibsau]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

from RSSMix.com Mix ID 8217493 http://unbounce.com/landing-page-examples/built-using-unbounce/real-estate-landing-pages-customer-favorites/

[archiebwoollard]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

from RSSMix.com Mix ID 8217493 http://unbounce.com/landing-page-examples/built-using-unbounce/real-estate-landing-pages-customer-favorites/

[maxslogic25]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

from RSSMix.com Mix ID 8217493 http://unbounce.com/landing-page-examples/built-using-unbounce/real-estate-landing-pages-customer-favorites/

[reviewandbonuss]

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to.

Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding.

In short, real estate marketing can really benefit from lead capture landing pages because they allow you to:

Establish and grow your mailing list, ensuring you can follow up with and remarket to interested prospects later.

Showcase properties especially well, creating urgency and delivering especially compelling offers (like granting early access to listings, for example).

Track social and paid campaigns better. With a listing site you don’t have access to metrics and can’t determine ROI as quickly as you can with a landing page.

Ultimately, you can use landing pages to understand exactly who is interested in a property, entice prospects to book appointments (or other offers) and wow new clients with on-brand design.

In this post I’ll break down some of the best ways to start using real estate landing pages with a few examples from Unbounce customers.

1. Showcase your listings (and grow your mailing list)

At minimum, every real estate broker needs a place to share listings online. But ideally, you’ll want to own the experience.

RE/MAX agents Matthew Davidson and Kimbe MacMaster know this first-hand.

These independent agents use Unbounce landing pages to showcase an overview of a property: quick stats, a photo gallery, a video and details on the community. And while a property is available, prospects can book a showing as the call to action:

Featuring trendy parallax scroll, this page converts at 0.38%. Click to view full-length landing page.

Once the listing is sold (nice work Matthew and Kimbe!), the CTA changes to allow interested parties to sign up for early notice for similar listings in the future:

This post-sale CTA swap is a terrific way to build your email list for advertising similar properties in the future.

Having used the Unbounce Loft template, Matthew and Kimbe can simply duplicate this page each time they need a dedicated place to feature a listing. This allows the duo to be listing-specific when they link from a Facebook or search ad, ensuring a seamless ad-to-landing-page experience for potential buyers.

According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in real estate have at least one page that converts under 1.3%, so Matthew and Kimbe’s conversion rate above is in line with what we see for many real estate marketers.

See how your conversion rates stack up in real estate (and nine other popular industries)

Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to your competitors.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

By entering your email you'll receive other resources to help you improve your conversion rates.

2. Entice buyers with exclusive pre-sale info, floor plans, price lists and more

Booking viewings of individual properties is great, but what if the real estate you’re selling is still in development?

Working with large and small-scale real estate developers, Rennie helps their developer clients plan and execute all aspects of their marketing and sales strategy, including online advertising. As part of their online strategy, they create project-specific landing pages and direct all paid traffic to those pages to gather leads.

Here’s an example created for The Pacific by Grosvenor:

This real estate landing page currently converts at 7.92%. Click to view full-length page.

Jennie Sebastian, Rennie’s Digital Marketing & CRM Manager, shared that the marketing team typically has a kick-off meeting five to six weeks before a campaign. Once they determine targeting and put together a media schedule, creative — including development of the landing page — can begin.

The campaigns typically employ search ads, display, Facebook, Instagram and WeChat, but the team is always looking for new ways to reach their target audiences.

As many real estate marketers can likely empathize with, Jennie shared:

One of the biggest challenges in online marketing is coming up with a strong call to action that entices users to provide us with their personal information.

Depending on the phase of the project and assets available, CTAs range from, “Sign up now for early access” and “Download all floorplans now,” to “Book a private appointment now.”

Through numerous A/B tests the Rennie team has found that more specific CTAs convert significantly better than more generic ones, as they clearly articulate to a prospect what they are receiving in exchange for their information.

Which brings us to landing page idea number three…

3. Get prospects to picture themselves in their dream home with a virtual tour

Just as Jennie from Rennie told us above, compelling CTAs are very important in real estate marketing, and offering a virtual tour has proven to be very effective for their team:

We recently offered a virtual tour using special 360 degree photography for one of our projects in Calgary. After updating the CTA to “Take a virtual tour now,” we saw a significant increase in the conversion rate.

Here’s an example page of theirs, which converts at 4.15%:

Click to view the full-length landing page.

Clicking the CTA button triggers a form gating the tour:

Even if you can’t wrangle 360 photography, you can still get prospects to picture themselves in their dream home.

Simple videos, photo galleries, or even the hero image on your landing page can do the trick. But be sure to test.

Example test of hero image variants

Here’s an example from Coronation Properties via digital agency Rocket. They test variations of their pages with different key elements of a property featured in the hero image.

Here’s a variant wherein the bedroom is the hero shot:

And another where the kitchen takes the spotlight:

The takeaway here?

Get creative with videos, 360 tours, or even experimenting with your hero shot, to give clients a glimpse into the property that’s right for them.

4. Offer up relevant listings to abandoning visitors

While landing pages clearly offer a competitive advantage in real estate, you also want to ensure you’ve optimized your website for conversions.

As our customers at Brixio know, you can try out an Unbounce overlay to ensure you’re not missing out on conversion opportunities. Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting

We love their idea for an overlay triggered to appear on exit to those leaving a website, tempting potential real estate buyers with off-market or exclusive listings.

Here’s a preview of what they had in mind:

With Unbounce, you can launch your overlay at any point during someone’s visit on your website: on exit, on arrival, after delay, on scroll and on click. Find out how Unbounce overlays work here.

5. Test a simple value prop to prompt more commitment-heavy offers

For marketers in the business of custom real estate, your offer of a tailor-made home is much more commitment-heavy than simply moving into an existing place.

This poses an interesting challenge: interested prospects likely have many questions, may be exploring many options and need a reason to trust you immediately.

Here’s agency Rocket’s solution: an on-brand, clear landing page (where prospects can “enquire today”):

This page converts at 1.84%. Click to view full-length landing page.

This small offer accompanied by all the fine details serves as a type of micro conversion, ensuring Manor Homes’ prospects have the chance to reach out and get the conversation started about a custom home.

Get creative with your own micro conversion incentives! For example, you may want to consider inviting prospects to download a collection of your custom homes to preview at their leisure.

6. Offer up relevant content marketing (so you can nurture leads later)

Plenty of businesses use content marketing to reach their target audience, and as Edina Realty knows, this applies to the real estate industry too.

As a subsidiary of Home Services of America, Edina Realty’s licensed pros guide customers through home buying and selling. To provide the most value to their clients, they deliver unique and useful content via custom landing pages.

Check out this Unbounce landing page they created to distribute their Ultimate Guide to Selling Your Home – it converts at a whopping 18%:

Click to view full-length landing page.

By combining content strategy with retargeting, Edina Realty is able to reach prospective leads throughout the funnel and deliver quality leads to their agents.

Hannah Kaeter, Digital Marketing Manager at Edina Realty, told us about the importance of educating leads:

One of the key challenges in our market is a low inventory of homes for sale at lower price points. With this challenge comes an opportunity to educate potential sellers — many of them first-time sellers — about the process so they can evaluate and make informed decisions about their own property and situation.

Ready to build your digital property?

Overall, the above examples illustrate the importance of having a dedicated place to send your paid and social traffic, which can make all the difference in whether you can track the ROI of your real estate marketing. This beats relying on common listing sites — especially in the case of condo developments or offers that require sophisticated branding or high commitment, like custom homes.

Replicate the success of these realtors with Unbounce’s real estate templates, and be sure to download our Conversion Benchmark Report for a breakdown of where you stand in this industry.

http://unbounce.com/landing-page-examples/built-using-unbounce/real-estate-landing-pages-customer-favorites/

[maximumexpertdream-blog]

Cleaning room - deleting old messages, uninstalling apps - is an all-too-common leisure activity for iPhone owners. As well as if we'll message you over facebook about the delivery information as well as we speak with you you'll have your free iPhone 6 Plus on your means. How to Resize Your iPhone Photos - If you want to decrease your apple iphone pictures, you should discover a desktop computer tool to do that job. When you're up and running, you'll be able to see your very first expense in concerning 7 to 10 days, and also we'll take the first Direct Debit payment around 19 days later. Due to the fact that we need a lot more testers for the brand-new apple iphone 7 press OK to get involved and also get a free iphone 6s, you were chosen. I have an Apple iphone Sixes. Could you give me with the simpliest, easiest to make use of option for texting and/or calling and/or emailing. Don't hesitate leave remarks or remain and join the conversation updated with all the latest news! 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[travelbiz]

JW Marriott Phu Quoc Emerald Bay Resort and Spa Heralds New Luxury Experiences in Vietnam

Enriching Experiences await in Vietnam's Hidden Pearl

PHU QUOC, Vietnam, Jan. 11, 2017 /PRNewswire/ -- The proud flagship of JW Marriott Hotels and Resorts in Vietnam, JW Marriott Phu Quoc Emerald Bay Resort and Spa will open its doors to public in January 2017, making it the first international luxury hotel brand on Phu Quoc island.

JW Marriott Phu Quoc Emerald Bay Resort & Spa - Lobby

The resort offers a selection of 243 lavish rooms, suites, apartments and villas. Bill Bensley's whimsical touches now blend harmoniously with modern comfort and JW world-class service to make an exceptional stay. At a 54 square-meter minimum, the resort's guestrooms provide generous space for indulgence.  

Let your imagination run wild. The design narrative is based on a mythical academy of learning with each building on the premises modeled after an academic department. Famed architect Bill Bensley has woven his magic into every detail. The emerald color of the ocean paints a perfect backdrop to the palate on which the architecture thrives. Each detail has been carefully crafted in accordance to its inspiration. Wherever you turn in this resort, there are no two spaces which are alike.

Experience culinary wonders at the resort's three restaurants and contemporary bars. Our talented chefs source local fresh produce and the finest ingredients from the world market, masterfully preparing authentic flavors. Tempus Fugit (meaning "Time Flies" in English) offers 3 distinctive dining experiences where chefs showcase their culinary craftsmanship through authentic Vietnamese cuisine, a contemporary Japanese kitchen and classic French delights. Red Rum, the beach side seafood grill, will fire up some fresh local produce in a casual setting. The crown jewel is Pink Pearl, serving exquisite Cantonese cuisine in a splendid beachfront mansion. Last but not least is Department of Chemistry Bar, where our "chemists" are mixing up some delicious elixirs while you admire beautiful Emerald Bay.

There is no shortage of enriching experiences in this resort. Guests can stroll along Rue de Lamarck and find the most exquisite local crafts from carefully selected artisanal boutiques. For those cultural enthusiasts who are seeking enriching experiences, a full range of cultural events and daily rituals are scheduled here, awaiting to be explored. For a more leisurely pace,  guests laze at the resort's pristine beach or one of our outdoor pools; experience Spa by JW and make use of the many entertainment and recreation facilities. 

Meetings are redefined in this imaginative 1,100 sqm meeting space, 715 sqm Grand ballroom and spacious breakout rooms elegantly designed to suit every meeting purpose. Whether you are looking to organize a world-class summit, conferences or an unforgettable wedding reception our dedicated event professionals will ensure all requests are flawlessly fulfilled.

This extraordinary new resort will be brought to life through the exemplary service that has elevated JW Marriott to become one of the world's most respected luxury hotel brands. 

Opening rate starts from VND 9,000,000 (~USD 400) including breakfast for 2 persons and VND1,100,000 (~USD$50) daily resort credit. Opening offer can be booked via http://bit.do/PQCJW 

A word of fantasies awaits to be unveiled from 25 January 2017.

For more information, please visit http://ift.tt/2iEBhPZ or www.facebook.com/ JWMarriottPhuQuocEmeraldBay.

To view more photos, please click the download link: http://ift.tt/2iEzGcU.  

About JW Marriott Phu Quoc Emerald Bay

Nestled in the pristine beach of Bai Khem, JW Marriott Phu Quoc Emerald Bay is the proud flagship of JW Marriott  Hotels and Resorts in Vietnam. JW Marriott Phu Quoc offers a selection of 243 artistically unique well-appointed rooms, suites, and villas with Bill Bensely's whimsical touches blend harmoniously. Boasting of 3 restaurants and contemporary bars, the crafted dining experience will satisfy even the most discerning palate including Tempus Fugit, Red Rum, Pink Pearl and the Department of Chemistry bar. Meetings are redefined in this destination 715 sqm Grand Ballroom, with spacious breakout rooms elegantly designed to suit every need.  A wide range of enriching experiences are waiting to be explored, from cultural events, artisanal shopping experiences, ultimate indulgence at Spa by JW, to water activities at the resort's private beachfront.

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About JW Marriott Hotels & Resorts

JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties and distinctive resort locations around the world.  These elegant hotels cater to sophisticated, self-assured travelers seeking The JW Treatment™ -- the brand's philosophy that true luxury is created by people who are passionate about what they do.  JW hotels offer crafted experiences that bring to life the brand's commitment to highly choreographed, anticipatory service and modern residential design, allowing guests to pursue their passions and leave even more fulfilled than when they arrived. Today there are more than 75 JW Marriott hotels in over 25 countries.  JW Marriott is proud to participate in the industry's award-winning loyalty program, Marriott Rewards®, in which members can link accounts with Starwood Preferred Guest® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer. Visit JW Marriott online, on Instagram, Twitter and Facebook.  

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