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Online Classified Ads - The Basics For Small Business Entrepreneurs
Given the current financial scenario even the large corporations are looking at ways to cut costs to minimize losses. One major cost that most corporations invest a great deal of money in is marketing. How can you make profits if your target audience isn't aware of what you're selling or doesn't know about your latest product?
While major corporations can still afford to invest a relatively large sum in marketing, small business entrepreneurs are left stranded with very few methods to resort to, in order to keep their businesses going by continuing to attract a market and keep sales' volumes high.
Luckily, there's a very steady and dependable alternative that allows you to reach out directly to your audience with minimal costs involved and no middle-men at all. Yes, I'm referring to online classified ads. The best thing about these ads is their affordability. Several sites today make it possible for you to place an online classified advert for your business whether you're touting a product or service.
Many of these online classified advert websites even allow you to place your ad for free. Others charge a minimal amount. Still others give you a choice or placing your ad for free or paying up a small amount and getting your ad prominently placed or specially promoted.
The benefit of these ads is that people online know exactly where to find them. The online classified advert websites provide search options that allow the audience to refine their search on the basis of such contexts as location, product, service, etc. This works very well because all online classified ads that belong to a specific category are grouped together much like their counterparts that appear in the print media, hence the name "classifieds" (think newspapers and magazines).
The audience simply has to locate the specific category or search for it and click on it to access all the ads that are listed under that category. They can thus find the products or services they are looking for with minimal hassle, whether that's wastage of time or money.
Online classified adverts don't contain any pictures, relying solely on text to communicate with the audience, followed by the contact information, location details or even website address. This keeps things very basic but can be used wisely by a wordsmith. Depending on the extent of your market, you could choose an online classified website that is either local or global.
Many large corporations underestimate the power of online classified ads. But surveys and statistics gathered in this decade alone show that it's an effective option that's thriving on the internet, much more than it can ever hope to in the print media.
Take for instance, the statistics shared by Classified Intelligence, (a market research organization), which showed that the online classified ads sector in the US amounted to $14.1 billion in the year 2003. The world-wide figure was estimated at a whopping $100 billion.
All these facts and considerations only point out at the obvious solution to your marketing and publicity concerns in these tight financial times.
Hal Johnson, who has been using classified ads for small business branding now has found an online classifieds site that syndicates their ads out to over 100 partners, meaning your ad will be placed automatically on all their partner sites. When you perform a search on their site, if the bargains you are looking for isn't on their site, they will search other sites to help you find the results you need the home of free classified ads and for a limited time you can test out their ad upgrades for free.
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Using Free Classified Ads For SEO
The internet is world of free goodies, from free music, to free movies, to free e-books and for businesses and individuals looking to make money there is free classified ads. A large number of internet users have been using free classified ads for SEO and this is helping their business grow immensely.
Classified ads as most of us know it was used to be placed in newspapers and magazines in little black and white boxes. These weren't very attractive to look at nor were they the cheapest way, as one had to pay per word in the ads. Though these papers and magazines had considerable reach earlier, they cannot compete with the internet's reach today. The internet reaches out to millions of users who are logged in round the clock across all continents, making it the world's biggest marketing tool ever.
As the concept gained popularity, so did websites that offered advertising options for free on their sites. Many websites initially allowed people to place their ads with their favorite font, colors and sizes. But today they give you a lot more, such as the option of adding pictures and for tech savvy people, adding animation and special effects to make their ads look appealing to their customers.
The biggest advantage of this free service is that you can practically sell anything under the sun, except the sun, on your free classified ads. Products such as shoes, clothes, accessories, houses, cars, boats, etc. and services such as dating services, legal services, technical assistance, etc. all can be advertised via this tool. The free classified option can also be used to let people know of events that you are hosting such as seminars, exhibition, sales, etc.
There are many different websites that offer this free service to people. Some websites specialize in products or services and some are good for certain countries. So, if you want to sell your car, then look for online websites that have more ads and customers from in or around your area, as putting your ad on a site that has more global clients is a waste of time and energy.
Many people are either unaware or are not sure which website is the right one for them. This isn't a difficult task, as one has a lot of choices on the web. But to make the most of your free online ads, you must find a website that caters to your needs. Run specific searches, for e.g. if you want to sell houses, type 'free classified ads for houses' in the search engine. This will only give you sites that are frequently visited by people looking to buy a house, thus you increase your chance of sale.
After you have made your choice of which website to use, then see if you can read some customer reviews to know more about the site. After that, just place your ad and make it look attractive and as informative as possible. Finally, sit back and relax and see the benefits of free internet services work to your benefit.
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Why Should You Use Free Classified Ads Websites
I do one thing on a daily basis: I read classified ads on a daily paper to check if someone is selling a house in my area that I can buy. Actually, I am planning to move into a new house in a better location.
Apart from newspapers, I go online and browse through online free classified ads websites. I find a lot more ads on these sties than on local newspapers. Why is it so? I did some research and came to know a few reasons. Read on!
· Newspapers don't let you post picture ads in the classified ad section. Even if some of them allow, the problem is that they have a limitation on the size of the picture.
· They don't allow detailed ads.
· Classified ads on newspapers are surrounded by an array of other ads, so making an ad stand out from the crowd is close to impossible.
· You cannot have your testimonials published with ads.
· Newspapers ads are expensive; most of the papers charge by word or lines.
· On the other hand, you can create appealing picture ads and post them to any of free classified ad sites out there. They won't charge you a single penny for posting, keeping your wallet full.
· You can come up with and create as many detailed ads as you can, and then post them to any of the sites.
· You can edit an online classified ad to make it look the way you want; this way you can impress your ad visitors and they may buy from you.
· On free classified ad sites, you can make an ad more appealing with customer testimonials. This is a great idea to assure your clients that they are looking at the ad of a credible company.
· As said before, you can choose any of the various free classified advertisement sites to submit your ads to. They don't have any subscription or registration fees. You take your time to register with them, and they let you see and post ads without charging you anything.
The great thing about online classifieds is that they can be used to target a local or international audience. And you can do so without paying a single additional buck. Posting and viewing ads is free. With the help of your and from the comfort of your home, you can create an ad and post it to your favorite online business directory. This way you can save precious time, effort and hard-earned money.
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Free Classified Ads On The Internet
Using free classified ads on the internet is probably one of the most overlooked ways of increasing the traffic on any website. Even though this internet marketing strategy is quite popular, marketers are not always confident about its effectiveness. Aside from being a truthful fact, this is also one of the main reasons why very few people use this strategy.
Local ads are a good way of making important announcements, getting rid of things or simply to promote businesses. There are various reasons why people would want to use local ads. For people that need to announce particular items for sale or perhaps for announcing yard sales, using free classified advertising is one of the best ways of getting the message across to customers without having to spend money.
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Overtime, some top strategists have constantly been taking advantage of this method and have become the leaders of this strategy. In order to post your ads on any of the classified posting websites, you will need to abide by some posting guidelines. Once you have mastered these rules, all you will need to do is repeat the procedure repeatedly to boost your marketing skills. However, in any internet marketing strategy, it is always advisable to monitor and track the results achieved from every investment and effort. Some free classified ad sites online have millions and millions of visitors or viewers visiting them every day. Imagine the amount of traffic one can receive on just one website if there are dozens of classified ads posted on it. One of the most popular and most visited free classified ad site and marketing websites on the web is Craigslist.
Tips to Consider When Posting Free Classified Ads
The following are a few tips to consider when posting free classified ads on any of the classified ad websites:
Make sure that you are posting your ads in the proper category with regards to your advertisement and business theme.
Depending on your location, it will be a good idea to post during the best hours of the day, i.e. when a higher number of internet users are likely to come across your post.
In order to minimize the risk of irrelevance, be sure to place your ads on the precise location of the target population.
Since there are hundreds of ads being posted every second, make sure that your classified ad articles are the most unique and attractive.
Be sure to track the results in order to produce the highest amount of profits on your ads. Track down the best weekday to successfully accomplish this.
When you post free classified advertising on the internet, it is your responsibility to keep checking the status of your postings (or ad status) on a regular basis. Even though the classified ad posting services prompt their users if an account renewal is required, it is still advisable and more sensible that you keep checking your ads occasionally. By doing so, you will get to know whether or not your ads are getting the necessary amount of exposure needed.
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How to Create Attractive Ads in Free Classified Sites
In the days of high end technology and social media presence, if you believe that classified ads are a thing of the past, think again. Though the competition remains stiff, posting ads in a classified is evidently a cost effective, quick and a reliable way for your business to reach target customers. This makes them a desirable aspect of any kind of business campaign.
Having said that, it is essential to ensure that your ad doesn't get lost among the sea of classifieds. If you are keen to create striking ads that grab some eyeballs, then equip yourself with these pointers.
The name says it all - While Shakespeare may have believed that 'what's in a name', trust us, the name or the title of your ad will be the first point of contact with the seller. If you choose an appealing title for your advertisement, it is twice as more likely to get noticed. It doesn't have to be long and detailed, something short and striking would do just as well.
Picture perfect - Always make sure that the accompanying pictures are authentic. Often sellers post fake pictures, just to make their product look better or sell faster. Not only is this ethically wrong, but will be a long way off from selling your product. Instead make sure that you click high res images of the said product, from different perspectives, to give the buyer a better scope of judgement.
The devil is in the details - The description of your advertisement must be specific and based on facts. That said, remember to always word the content with striking yet simple language that captivates the reader. A dull and heavily worded prose, is not going to connect much with the buyer, however great the product may be. The description of your ad should also list, other relevant information such as the product features or benefits, what is in it for the buyer.
Another important aspect to remember here would to post your advertisement in the appropriate section. A beautifully worded ad, will not be of much help, if it doesn't target the audience it is intended for and you would have lost on the opportunity to make a good deal. It would be a good idea to acquaint yourself with navigating the site better, to avoid any hassles. Along with this also make sure that you mention your contact details for the prospective buyers to get in touch with you.
Create an interest - Most of all, create an advertisement that connects with the audience. Here is your chance to connect with the larger audience, so make sure that every part of the advertisement, right from the heading, body, images used are a reflection of your genuine desire to make a selling.
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