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Importance of Local SEO for Small Businesses

Local search engine optimization (SEO) has emerged as an important practice for small businesses seeking to attract customers in their immediate region in the digital age. Local SEO focuses on enhancing a company’s online presence to appear in local search results, resulting in increased traffic and online queries from local customers.

Understanding Local SEO

Local SEO is a subset of SEO that focuses on optimizing a website to appear in local search results. These results are frequently displayed when consumers search for services or products combined with a specific location (for example, “Hotels near me” or “carpenter in New Delhi”). Local SEO enables businesses to promote their products and services to local clients at the exact moment they are searching for them. 

Why Local SEO Matters

Improved visibility in local searches

Local SEO improves a company’s visibility in local searches, making it simpler for potential customers to locate it while looking for relevant items or services in their area. When a business shows in local search results, it is more likely to attract people who are ready to buy or visit its physical site.

Higher conversion rates

Local searches frequently have high intent, which indicates that people are looking for a specific service or product and are more likely to make a purchase. Local SEO can help businesses get highly focused traffic, resulting in improved conversion rates and sales.

Competitive advantage

Many small businesses miss the significance of local SEO, instead relying on broad SEO tactics. Prioritizing local SEO can give a business a competitive advantage over competitors who do not optimize for local search. This may result in gaining a larger portion of the local market.

Builds trust and credibility

Appearing in local search results promotes confidence and trustworthiness among potential clients. When a business appears in local search results, users understand that it is established and relevant to their requirements. Furthermore, positive feedback and ratings on local listings help the company’s reputation. 

Key Components of Local SEO

Google Business Profile

Google Business Profile (GBP) is a free tool that helps businesses manage their online presence across Google, including Search and Maps. Optimizing a Google Business Profile is one of the most crucial elements in local SEO.

·         Complete your profile: Make sure that all of the information on your GBP profile is correct and up to date, including the business name, address, phone number, website, and hours of operation.

·         Add Photos: Include high-quality images of your company, products, and services. Photos help to attract customers and make your listing more appealing.

·         Collect Reviews: Ask satisfied consumers to submit good feedback on your GBP profile. Responding to reviews demonstrates that you value customer input and are devoted to providing outstanding service.

Local Citations

Local citations are online references to your company’s name, address, and phone number (NAP). Citations can be found in local business directories, websites, and social media channels.

·         Consistency: Make sure your NAP information is consistent across all internet platforms. Inconsistent information might mislead search engines and lower your local search rankings.

·         List your business: Submit your company to trustworthy local directories and reference sites, including Yelp, Yellow Pages, and industry-specific directories. 

On-Page SEO

On-page SEO is the process of improving your website’s search engine rankings by optimizing its content and HTML source code.

·        Local Keywords: Use local keywords throughout your website’s content, including the homepage, service pages, and blog articles. Use terms such as “best Indian restaurant in New Delhi” or “top-rated dentist in Mumbai.”

·        Title Tags and Meta Descriptions: Use local keywords to enhance click-through rates from search results.

·         Create separate location pages if your company has many locations. Each page should have distinct content, local keywords, and pertinent contact information. 

Mobile Optimization

With the growing popularity of smartphones, mobile optimization is critical for local SEO. Make sure your website is mobile-friendly and offers a seamless user experience across all devices.

·         Responsive Design: Create a design that adjusts to different screen sizes and resolutions.

·         Fast Loading Speed: Improve your website’s loading speed to reduce bounce rates and enhance user experience. Use Google PageSpeed Insights to discover and resolve performance issues.

Advanced Local SEO Strategies

Local Link Building

Building local backlinks from credible websites can help you improve your local search rankings and attract focused traffic to your website.

·         Local Partnerships: Collaborate with local businesses, organizations, and influencers to gain backlinks. For example, you may find local events or work on community projects.

·         Local Media: Contact local news sites and blogs to get featured in stories and press releases. This can help you get attention and earn local backlinks. 

Content Marketing

Content marketing is an effective tactic for local SEO. Create valuable and relevant content that speaks to the needs and interests of your local audience.

·         Local News and Events: Create blog entries on local news, events, and activities in your area. This might attract local readers and position your company as a local authority.

·         Customer Stories: Share success stories and testimonials from your local customers. This fosters trust and encourages people in the community to patronize your business. 

Social Media Engagement

Engage with your local audience on social media to raise brand awareness and traffic to your website.

·         Local Hashtags: Use local hashtags to attract a larger audience in your community. This can help you gain visibility and earn local followers.

·         Community Involvement: Join local discussions and interact with other local businesses and influencers. This promotes partnerships and increases your local presence.

Case Study: Successful Local SEO Implementation

A small bakery sought to boost its visibility and attract more consumers to its physical presence. By employing a complete local SEO approach, the bakery obtained astonishing results.

Google My Business Optimization

The bakery optimized its Google My Business profile by providing complete and accurate information, uploading high-quality photographs, and submitting updates on a regular basis. They also encouraged satisfied clients to provide good feedback, which led to a big improvement in their GBP rating.

Local Citations and On-page SEO

The bakery ensured that their NAP information was consistent across all internet platforms and included their business in local directories. They enhanced their website with local keywords, built location-specific pages, and updated title tags and meta descriptions.

Mobile Optimization

The bakery used a responsive design and optimized the site’s loading time. This resulted in a consistent user experience across all devices and lower bounce rates.

Local Link Building and Content Marketing

To generate backlinks, the bakery collaborated with local businesses and influencers, as well as writing blog pieces on local events and customer anecdotes. This raised their prominence and positioned them as a local authority. 

Results

Within six months, the bakery had a 50% boost in online traffic and a 40% increase in foot traffic at its physical location. Their local search ranks improved dramatically, resulting in more visibility and inquiries.

Wrapping It Up 

Local SEO is vital for small businesses who want to attract customers in their immediate area. Optimizing your Google Business Profile, ensuring consistency in local citations, applying on-page SEO methods, and connecting with your local audience will help you improve your local search visibility and deliver more focused traffic to your business.

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Best Interior Designer in Mumbai

Finding the best Interior designers in Mumbai is a crazy task involving variables more than one can actually think of. Especially in a city like Mumbai, where residential projects encompass a wide range of areas, style, and layouts, one only struggles before he makes the right choice for their home interiors. We thought it would be easy for you if we could assess and shortlist the best interior designers in Mumbai for you.

10+ Top Interior Designer in Mumbai You Need To Know — Hometown for some of the most famous interior design studios in the world, many of these companies have international careers renowned in the industry, mentors, and ultimate tastemakers.

1. My Architecture Interior Leads

If you are looking to increase your business, then this might interest you! We are an online platform working on bridging nationwide Architects and Interior Designers in Mumbai with their desired audience. Our mission is to build a community of professionals who can pitch for verified leads at their preferred location.

To avoid spam and to grow your business exponentially, our team brings you leads only from the trusted sources.

Contact Details

Address: 2nd Floor, Express Towers, Nariman Point, Mumbai, Maharashtra 400021

Email Id: myarchitectureinteriorleads@gmail.com

Website: https://myarchitectureinteriorleads.in/

2. Furniturewalla

Founded in 1999 by FARHAN FURNITUREWALLA, FURNITUREWALLA FW today is a leading premium brand of LUXURY FURNITURE, LIGHTING, ART & HOME DECOR retailing from 4 signature stores in MUMBAI, DELHI, BANGALORE & HYDERABAD. Furniturewalla FW offers a world of contemporary luxury in the latest trending designer furniture in Mumbai

Furniturewalla FW COLLABORATES WITH ARCHITECTS, INTERIOR DESIGNERS & BUILDERS FOR PROJECTS based on the company's product sourcing strength from around the globe established in 1999 with a warehousing facility of 70000 sq ft.

Contact Details

Address: 55, DR. E MOSES ROAD, NEAR FOUR SEASONS HOTEL, WORLI, MUMBAI - 400 018

Email: sales@furniturewalla.com

Phone: +91-8287424545 / 8000033403

Website: https://www.furniturewalla.com/

3. Mumbai Carpenter

Mumbai Carpenter does many jobs in construction, building or repairing structures, which can mean anything from framing a house to building stairs and door frames to putting in cabinetry or drywall. We Mostly work with Wood, but often work with drywall, fiberglass, or other materials. Jobs might be manufacturing table, chair, conference table, office Furniture, House Furniture from the scratch or simply replacing a door frame. Expert in manufacturing at an affordable rate for Home Furniture in Malad, Office Furniture in Goregaon, Sofa Set in Borivali, Dining Tables, Media Storage, TV Unit, Book Case, Bedroom Furniture, etc.

Contact Details

Address: Room no 75, Kartik Vinayak Chawl, Nehru Nagar, Vile Parle West, Mumbai.

Contact : 9324350106

Email: sales@mumbaicarpenter.com

Website: www.mumbaicarpenter.com

4. Design Integrated

Collaboration is a guiding force at Design Integrated, as we believe that the best results originate from constant interaction with all stakeholders. Our practice brings together experts in architecture, interiors, engineering, and construction to create innovative and viable solutions for our clients. With our clients as our partners, we are able to find unique solutions for each and every project we undertake. We are one of the Best Interior Designer In Mumbai

Contact Details

Address: 709, Autumn Grove, Lokhandwala, Kandivali East Mumbai 400101

Contact : 022-2966 1630

Email: sales@designintegrated.in

Website: https://designintegrated.in

5. Vikash Bhujbal

Vikas Bhujbal Design is a contemporary Architecture and Interior design firm led by Vikas Bhujbal, We are a deliberately small practice and enjoy working closely with clients to deliver projects ranging from tiny interventions to large scale urban strategy and built form. Vikas Bhujbal Design is one of the top luxury Architecture and Interior designer In Mumbai known for its warm aesthetics & highly comfortable sophisticated style.

We provides complete design development solutions right from understanding clients space and requirements to giving finest international ergonomic and creative solutions that matches global design trends & distinctive luxury standards and help clients to fulfill their dreams through conceptual visualization to supervising the quality execution of project.

Contact Details

Address: B - 105,Rustomjees Central Park,Andheri- Kurla Road, Andheri East, Mumbai - 400069

Phone: 9076170222

Email: info@vikasbhujbal.com

Website: http://www.vikasbhujbal.com/

6. Vehana Interiors

Vehana Interiors is best interior designer in Mumbai. Founded in 2011 by founder Kamlesh Phatak, the firm has a mission of balancing beauty with function, achieving a design quality.They are home architecture and interior designer company in Mumbai. They specialize in creating excellent interior design solution for residential, commercial and turnkey Project in Mumbai. They have dedicated teams of interior design consultants, decorators, experts interior designer who make sure your dream home come to actuality with modern and stylish. They have the reputation of being one of the best affordable budget interior designer in Mumbai. Their Team understand the particular needs and wishes of our clients and provide a truly bespoke service that is delivered to uncompromisingly high standards, creating the ultimate in luxury interiors.

Contact Details

Phone: +91 8108007722, +91 8108338877

Email: info@vehanainteriors.com

Website: www.vehanainteriors.com

7. Studio Elements

Studio Elements is a reputed Thane-based interior designer In Mumbai that is known for its distinct ability and thoughtful approach in designing and furnishing exquisite homes and offices. With the versatile team of architects, interior designers, visualizer, contractors, project managers, supervisors, we embrace and empower meaningful change to the space. Studio Elements has been recognized and awarded as the best interior designing and architect firm for the residential projects. Several leading organizations look to our expertise to design environments that brings about a meaningful change at all levels. Studio Elements have built a name for itself over the last fifteen years with over a thousand successful projects to its credit.

Interior design is the term that comes to the mind when you think of Studio Elements. We acquire vast and enriched experience in creating germane designs for residences, corporates, retails, developers and hotels. Studio Elements has successfully executed over 1000 projects with an experience of more than a decade. Interior designer In Mumbai guarantee a unique, original and innovative design that stupefies and satisfies our clients.

Complementing the services of interiors designs, we house the exquisite artefacts that is curated and handpicked from the various parts of the world. Placing an artefact in any place brightens the space and the cultural ambience. Studio Elements provides the platform to various artists and craftsman to showcase their products and thus encourage them to build upon their dreams. Our passion for art and creativity, makes for an equitable union bringing out the finest designs and artefacts, for one’s home & commercial place.

Contact Details

Address: Shop no.11, Puranik Capitol, Opp. Hypercity, Kasarwadvali, Ghodbunder Road, Thane (West)

Phone: 8291996675

Email: info@studioelements.in

Website: https://www.studioelements.in/

8. Somaya and Kalappa Consultants

SNK Interior Designer in Mumbai was founded in Mumbai as Somaya & Kalappa Consultants in 1978. Spanning over four decades, this multi-award-winning practice is currently led by founder and principal architect Brinda Somaya and her lawyer turned architect daughter, Nandini Sampat. SNK continues to build upon its inclusive mode of practice enabling it to take on diverse projects at all scales. Working across residential and commercial projects for both architecture and interiors designer, SNK is pioneers of the industry and is also among the giants.

Contact Details

Address: Udyog Bhavan, 29, Walchand Hirachand Marg, Ballard Estate Goregaon East, Mumbai

Phone: 2243001234

Email: mumbai@snkindia.com

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9. HS Desiigns

The expression of HS Designs inspiration is striking a balance between functionality and conceptual innovations. As leading Mumbai-based architects and interior designers, Our visions & design philosophies that are conceived into each space are thoughtful, fluid, and always accentuate the unique characteristics.

At HS Designs, our integrated interior design team collaborates throughout the design process for each individual project. All of our team member bring a unique skill set and perspective to the final design solution.

Our multidisciplinary approach allows us to forge ahead, to push our limits and to design, propose and make innovative solutions a reality for our clients. The HS Desiigns Team continues to work closely with our clients to create one-of-a-kind design solutions tailored specifically to each client.

Contact Details

Phone: 87793 56123

Email: studio@hsdesiigns.com

Address: 810, 8th floor, Krushal Commercial Complex G. M. Road, Chembur (W), Mumbai – 400089

Website: https://hsdesiigns.com/

10. Design Plus India

Design Plus is an Independent Interior Designer In Mumbai Specializing in Business and Corporate Interiors. They undertake primarily commercial projects but also have dedicated teams with expertise in residential interiors too. They offer a good portfolio of services including interior designing, project management, and construction and design. Here is how you could reach out to them. Together we Pilot a Well-Balanced Team of Talents, Specializing in Diverse Areas like Project Management, Financial Planning, 3D Design Modeling to Site Supervision and Quality Assurance.

Contact Details

Address: Gogatewadi Aarey Road, Churi Wadi, Goregaon East, Mumbai

Phone: +91-22- 29275028-31

Contact: info@designplus.in

Website: www.designplusindia.com

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Select The Top Indian Construction Company For Wooden furnishings

No, every time you don't require to contact interior woodworkers in India. Complying with some straightforward steps you can maintain the sparkle as well as additionally durability of the home furnishings undamaged. Review the listed below review and likewise comprehend just how to deal with them. Laborotech.in is the leading producer and vendor of modular kitchen area furnishings. We give modular kitchen area furnishings personalized according to our consumer's requirements.

Kitchen furnishings boosts the appearance of a building as well as add elegance. If you have wooden antique home furnishings, it refers pride. In addition to that, it would hide several issues in your home such as old paint, faulty flooring ceramic floor tiles, along with obsolete drapes, and so forth. Nonetheless, in order to keep these wooden objects sensational in addition to healthy and balanced and also well balanced for an extensive time period, you require to place in some effort. Schedule wooden furnishings woodworker online at Laborotech.in in Delhi. We give premier wooden furniture-making services in Delhi.

Dust and dust are the significant opponents of the look and additionally gloss of these items of charm. They make it look monotonous and likewise they look obsolete. In order to clean the loosened dust usage cotton cloth and also naturally dirt them off. Later, make use of cozy water as well as likewise dish tidy to remove any kind of sort of tarnish. Use a soft-bristled toothbrush to reach the edges in addition to the joints. Do not get extreme as it can leave long-term scrapes on them assert the interior woodworkers in India. Stay free from making use of strong chemicals.

As soon as you are made with the cleaning, presently it is time to record the lustrous completion. Use high-course soft paste wax. Take a paintbrush as well as additionally wait eventually as well as also allow the very first quote to totally dry. In order to be added protected, use one more quote. You would return the makeover of your furnishings. Laborotech.in is the most effective contractor to book for structure construction works online. We offer comprehensive, cost-efficient domestic, business, and also commercial building and construction services.

Straight warmth of the sunshine or any heating fixture would harm the conclusion to a great level. The shade and also beam would certainly go on along with there might be splits on the furniture as a result of severe diminishing or extending. Never ever keep them subjected outside, or if you do not have any other choice, cover them with a thick shroud. Laborotech.in is a top-rated construction business in Delhi with skilled workers for all your home renovation requirements.

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Looking to enter Canada using Express Entry Program - Aptech Visa

Immigration is a global phenomenon in which individuals move to other nations, usually ones that are more developed than their own, in quest of better chances for their personal and professional lives as well as a caring environment for their families and children. Your application for immigration must be accepted through a legal process that involves a number of checks and approvals. Over the past century, millions of individuals have migrated across the globe, with industrialized nations like Canada, Australia, New Zealand, and England serving as the main immigration destinations both abroad and in India.

Your friends are your immigration advisors in Delhi, and they will support you as you wait for permission. From submitting your application to deciding which programs to apply for and the province to go to if you don't already have a destination in mind or a job offer in hand. Your consultants will make sure that your application is granted quickly and without incident.

                 FREE CANADA IMMIGRATION ASSESSMENT FORM

Canada, why?

One of the most popular places for immigrants from India to go is Canada. There are over a million individuals of Indian and Indian heritage living in Canada, thus it makes sense for thousands of people to immigrate there each year. Canada has a greater infrastructure, better facilities for healthcare and education, and much more. Your immigration advisors in Delhi will make sure you can locate the city where you and your family can get all you will require. Canada is an ideal destination for immigrants due to its extremely low crime rate and immigrant-friendly policies.

Searching for immigration advisors?

Delhi's immigration advisors are subject to ICCRC regulation (Immigration Consultants of Canada Regulatory Council). The council is in charge of overseeing consultants from all over the world who provide consulting services to individuals seeking immigration to Canada. To maximize efficiency and convenience, the ICCRC works on ensuring that the immigration process is carried out without hiccups and that newcomers are handled in a uniform manner.

                    Talk to our 👩‍💻 immigration expert at #AptechVisa

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Get Express Entry

Express Entry is a framework set up by the Federal Government of Canada in relationship with the different provincial governments wherein whenever chosen, your migration application will be cleared with extraordinary speed and you will actually want to sidestep a ton of additional cycles and conventions. The system provides a shortcut for professionals whose skills are critically required by the native industries and businesses in Canada.

For more info about express entry, please click here

There are three major programs that fall under Canada Express Entry:

1. FSWP – Federal Skilled Workers Program where skilled workers and professionals having their NOCs in demand in the Canada Labour Market can apply once they meet the eligibility criteria.

2. FSTP – Federal Skilled Trades Program where people having C Level NOC such as Plumbers, Drivers, Carpenter, etc. with a minimum CLB 4.

3 CEC – Canadian Experience Class where the applicant has been to Canada or is in Canada and has suitable work experience to apply.

Also read:

💡 Program for Federally Skilled Workers

All these programs have certain eligibility criteria and an applicant needs to score a good CRS to get a Canada PR.

The Comprehensive Ranking System (CRS) points applicants must earn are referred to as. The applicant's age, educational background, employment history, language abilities, and, if applicable, the educational background, career history, and skills of their spouse are all taken into consideration when determining the points. All of these points count toward the ultimate total on the CRS scale, which is used to decide whether an Indian applicant is eligible for Express Entry Canada.

Click here to Check Express Entry Points

If one has a job offer from Canada or a provincial nomination from any of the provincial governments, one can easily raise their CRS score.

With the assistance of Canada immigration consultants in Pune, you can get any sort of assistance with a Canadian permanent residence visa. Her professionals will fully inform you about the entire process so you won't run into any issues when applying for a permanent residency visa.

If you want to apply for permanent residence in Canada, you can do it on your own or with the aid of an immigration consultant.

Also read:

💡 Canada to end all COVID-19 travel restrictions from 1st October

💡 Express Entry rules will change starting in 2023 in Canada

💡 Canada Immigration to experience three huge changes this month

Source Url: https://www.blog.aptechvisa.com/blogs/looking-to-enter-canada-using-express-entry

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MG

Mahatma Gandhi, Mohandas Karamchand Gandhi, (born October 2, 1869, Porbandar, India—died January 30, 1948, Delhi), Indian lawyer, politician, social activist, and writer who became the leader of the nationalist movement against the British rule of India. As such, he came to be considered the father of his country. Gandhi is internationally esteemed for his doctrine of nonviolent protest (satyagraha) to achieve political and social progress. In the eyes of millions of his fellow Indians, Gandhi was the Mahatma (“Great Soul”). The unthinking adoration of the huge crowds that gathered to see him all along the route of his tours made them a severe ordeal; he could hardly work during the day or rest at night. “The woes of the Mahatmas,” he wrote, “are known only to the Mahatmas.” His fame spread worldwide during his lifetime and only increased after his death. The name Mahatma Gandhi is now one of the most universally recognized on earth. Youth Gandhi was the youngest child of his father’s fourth wife. His father—Karamchand Gandhi, was the dewan (chief minister) of Porbandar, the capital of a small principality in western India (in what is now Gujarat state) under British suzerainty—did not have much in the way of formal education. He was, however, an able administrator who knew how to steer his way between the capricious princes, their long-suffering subjects, and the headstrong British political officers in power. Gandhi’s mother, Putlibai, was completely absorbed in religion, did not care much for finery or jewelry, divided her time between her home and the temple, fasted frequently, and wore herself out in days and nights of nursing whenever there was sickness in the family. Mohandas grew up in a home steeped in Vaishnavism—worship of the Hindu god Vishnu—with a strong tinge of Jainism, a morally rigorous Indian religion whose chief tenets are nonviolence and the belief that everything in the universe is eternal. Thus, he took for granted ahimsa (noninjury to all living beings), vegetarianism, fasting for self-purification, and mutual tolerance between adherents of various creeds and sects. The educational facilities at Porbandar were rudimentary; in the primary school that Mohandas attended, the children wrote the alphabet in the dust with their fingers. Luckily for him, his father became dewan of Rajkot, another princely state. Though Mohandas occasionally won prizes and scholarships at the local schools, his record was on the whole mediocre. One of the terminal reports rated him as “good at English, fair in Arithmetic and weak in Geography; conduct very good, bad handwriting.” He was married at the age of 13 and thus lost a year at school. A diffident child, he shone neither in the classroom nor on the playing field. He loved to go out on long solitary walks when he was not nursing his by then ailing father (who died soon thereafter) or helping his mother with her household chores. He had learned, in his words, “to carry out the orders of the elders, not to scan them.” With such extreme passivity, it is not surprising that he should have gone through a phase of adolescent rebellion, marked by secret atheism, petty thefts, furtive smoking, and—most shocking of all for a boy born in a Vaishnava family—meat-eating. His adolescence was probably no stormier than that of most children of his age and class. What was extraordinary was the way his youthful transgressions ended. “Never again” was his promise to himself after each escapade. And he kept his promise. Beneath an unprepossessing exterior, he concealed a burning passion for self-improvement that led him to take even the heroes of Hindu mythology, such as Prahlada and Harishcandra—legendary embodiments of truthfulness and sacrifice—as living models. In 1887 Mohandas scraped through the matriculation examination of the University of Bombay (now University of Mumbai) and joined Samaldas College in Bhavnagar (Bhatnagar). As he had to suddenly switch from his native language—Gujarati—to English, he found it rather difficult to follow the lectures. Meanwhile, his

family was debating his future. Left to himself, he would have liked to have been a doctor. But, besides the Vaishnava prejudice against vivisection, it was clear that, if he was to keep up the family tradition of holding high office in one of the states in Gujarat, he would have to qualify as a barrister. That meant a visit to England, and Mohandas, who was not too happy at Samaldas College, jumped at the proposal. His youthful imagination conceived England as “a land of philosophers and poets, the very center of civilization.” But there were several hurdles to be crossed before the visit to England could be realized. His father had left the family little property; moreover, his mother was reluctant to expose her youngest child to unknown temptations and dangers in a distant land. But Mohandas was determined to visit England. One of his brothers raised the necessary money, and his mother’s doubts were allayed when he took a vow that, while away from home, he would not touch wine, women, or meat. Mohandas disregarded the last obstacle—the decree of the leaders of the Modh Bania subcaste (Vaishya caste), to which the Gandhis belonged, who forbade his trip to England as a violation of the Hindu religion—and sailed in September 1888. Ten days after his arrival, he joined the Inner Temple, one of the four London law colleges (The Temple). Sojourn In England And Return To India Gandhi took his studies seriously and tried to brush up on his English and Latin by taking the University of London matriculation examination. But, during the three years he spent in England, his main preoccupation was with personal and moral issues rather than with academic ambitions. The transition from the half-rural atmosphere of Rajkot to the cosmopolitan life of London was not easy for him. As he struggled painfully to adapt himself to Western food, dress, and etiquette, he felt awkward. His vegetarianism became a continual source of embarrassment to him; his friends warned him that it would wreck his studies as well as his health. Fortunately for him, he came across a vegetarian restaurant as well as a book providing a reasoned defense of vegetarianism, which henceforth became a matter of conviction for him, not merely a legacy of his Vaishnava background. The missionary zeal he developed for vegetarianism helped to draw the pitifully shy youth out of his shell and gave him a new poise. He became a member of the executive committee of the London Vegetarian Society, attending its conferences and contributing articles to its journal. In the boardinghouses and vegetarian restaurants of England, Gandhi met not only food faddists but some earnest men and women to whom he owed his introduction to the Bible and, more importantly, the Bhagavadgita, which he read for the first time in its English translation by Sir Edwin Arnold. The Bhagavadgita (commonly known as the Gita) is part of the great epic the Mahabharata and, in the form of a philosophical poem, is the most popular expression of Hinduism. The English vegetarians were a motley crowd. They included socialists and humanitarians such as Edward Carpenter, “the British Thoreau”; Fabians such as George Bernard Shaw; and Theosophists such as Annie Besant. Most of them were idealists; quite a few were rebels who rejected the prevailing values of the late-Victorian establishment, denounced the evils of the capitalist and industrial society, preached the cult of the simple life, and stressed the superiority of moral over material values and of cooperation over conflict. Those ideas were to contribute substantially to the shaping of Gandhi’s personality and, eventually, to his politics. Painful surprises were in store for Gandhi when he returned to India in July 1891. His mother had died in his absence, and he discovered to his dismay that the barrister’s degree was not a guarantee of a lucrative career. The legal profession was already beginning to be overcrowded, and Gandhi was much too diffident to elbow his way into it. In the very first brief he argued in a court in Bombay (now Mumbai), he cut

a sorry figure. Turned down even for the part-time job of a teacher in a Bombay high school, he returned to Rajkot to make a modest living by drafting petitions for litigants. Even that employment was closed to him when he incurred the displeasure of a local British officer. It was, therefore, with some relief that in 1893 he accepted the none-too-attractive offer of a year’s contract from an Indian firm in Natal, South Africa.

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To Take Care of a Wooden Furniture Choose Best construction contractor company in Delhi

Wood furnishings boosts the look of a building as well as add elegance. If you have wooden antique furnishings, it is a matter of pride. Along with that, it would conceal several issues in your residence such as old paint, defective floor ceramic tiles, as well as outdated curtains, and so forth. However, in order to keep these wooden objects stunning as well as healthy and balanced for an extended period of time, you need to put in some initiative. Book wooden furniture carpenter online at Laborotech.in in Delhi. We provide top-quality wooden furniture-making services in Delhi.

No, every time you don't need to get in touch with interior woodworkers in India. Adhering to some simple steps you can keep the sparkle and also toughness of the furnishings undamaged. Read the below write-up and also understand how to take care of them. Laborotech.in is the leading manufacturer and supplier of modular kitchen furniture. We provide modular kitchen furniture customized according to our customer's requirements.

Dust and dust are the major opponents of the look and also luster of these pieces of charm. They make it look boring and also they look outdated. In order to clean the loose dust use cotton cloth and also delicately dust them off. Afterward, use warm water and also recipe clean to remove any type of stain. Use a soft-bristled toothbrush to get to the edges as well as the joints. Do not get extreme as it can leave permanent scrapes on them claim the interior carpenters in India. Stay clear of using strong chemicals. 

Once you are made with the cleansing, currently it is time to capture the lustrous completion. Make use of high-course soft paste wax. Take a paintbrush and also wait at some point and also allow the first quote to completely dry. In order to be added protected, apply another quote. You would return the makeover of your furniture. Laborotech.in is the best contractor to book for building construction works online. We offer comprehensive, cost-effective residential, commercial, and industrial construction services. 

Straight heat of the sunlight or any heating fixture would damage the completion to a terrific extent. The color and also shine would go on as well as there may be cracks on the furniture because of extreme shrinking or stretching. Never ever keep them subjected outside, or if you do not have any other option, cover them with a thick shroud. Laborotech.in is a top-rated construction company in Delhi with skilled workers for all your home renovation needs. 

According to interior woodworkers in India, one of the major reasons for damage to wood furniture is water damage. Laborotech.in is the best contractor to book for building construction works online. We offer comprehensive, cost-effective residential, commercial, and industrial construction services.

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FEATURE / FASCIST INDIA

In Illegally Occupied Jummu & Kashmir, A Year of Misery

Al Jazeera profiles five Kashmiris whose lives have been adversely affected by the revocation of autonomy.

“We are denied many rights but need to give our best in this suffocating environment." | One year on, we speak to 5 Kashmiris whose lives have been adversely affected by the revocation of autonomy:

— by Rifat Fareed | Al Jazeera English | August 5, 2020

One year on, there is palpable anger against government's move to abrogate Article 370 of the constitution that granted the Muslim-majority region a measure of autonomy (File: Danish Ismail/Reuters)

Budgam, Indian-administered Kashmir - On August 5, 2019, India stripped Indian-administered Kashmir of its limited autonomy saying the unprecedented move was meant to integrate the Muslim-majority region into India to bring "development" and end violence.

For six months, the Himalayan region faced an internet blackout and security lockdown that adversely affected the Kashmir Valley's nearly eight million people. Thousands of politicians and activists were jailed, some of whom have since been released.

The region's economy was devastated while schools and colleges were shut, many of them emptied out to accommodate Indian soldiers.

Activists have accused Indian authorities of using draconian laws to stifle dissent and committing human rights abuses against Kashmiris.

One year on, there is palpable anger against the government's move to abrogate Article 370 of the constitution that granted the Muslim-majority region a measure of autonomy.

But the spokesperson of the governing Bharatiya Janata Party (BJP) in Indian-administered Kashmir, Ashok Koul, refuted such allegations and said Article 370 was removed to "bring progress and development in Kashmir".

Al Jazeera profiles five Kashmiris whose lives have been adversely affected by last year's decision.

Nazir Ahmad Sheikh, a bus-conductor, at his home in Budgam village holding his paralysed son in his arms. Nazir has been left jobless due to the second consecutive lockdown in the region which marks a year on August 5 (Masrat Zahra/Al Jazeera)

'An Unfortunate Father'

The months of curfews last year meant transport services came to a halt in Kashmir. Nazir Ahmad Sheikh, who worked as a bus conductor for decades, was rendered jobless as hundreds of passenger vehicles were barred, creating a dire situation for the families dependent on the industry.

With a daily income of 300-500 rupees ($4-6.6), the 45-year-old from central Budgam district barely managed to make ends meet. He was the sole breadwinner for the family which includes his wife and three children aged 5-11. His oldest son is paralysed.

As businesses gradually started to reopen earlier this year, new restrictions were imposed due to the coronavirus pandemic, burying any remnants of hope for Sheikh, who had no option but to beg to be able to feed his family.

He sought his wife's permission. "I knew I had no other option," Sheikh told Al Jazeera.

"I was without work for so many months and I had to find a way to feed my family. I thought I had two options either to become a thief or to beg. I chose the latter," he told Al Jazeera at his house in Sholipora village in Budgam.

"I am an unfortunate father," he said with tears in his eyes. "I just wanted to educate my children and provide two meals to my family but in this situation, I am not able to do anything, I am feeling extremely helpless."

To save his family from shame, Sheikh decided to travel to the nearby district of Srinagar, the main city in the Kashmir region, to beg. Sheikh began sitting on roadsides where he would carry his young paralysed son in his arms.

According to the Kashmir Transporters Welfare Association, the lockdown affected nearly 150,000 people associated with the transport sector.

Kashmir Chamber of Commerce and Industry (KCCI), a local body of industrialists in the region, has put the preliminary amount of losses to $5.3bn from last year's lockdown. The traders' body also said about half a million jobs had been lost since August last year.

Abdul Majeed sitting on his boat at Dal lake in Srinagar (Masrat Zahra/Al Jazeera)

'A Long Wait'

All his life, Abdul Majeed has followed a dedicated routine - he would leave home in the morning to row his boat on the famous Dal lake where he would take tourists on joyrides.

During the last 12 months, Majeed stayed loyal to his routine but earned nothing as the security lockdown forced tourists from the picturesque region.

"Last year, on August 3, we were towing our boats and there were hundreds of tourists. But suddenly, police came and started taking away tourists to the airport," Majeed, 45, told Al Jazeera.

Every tourist was made to leave and hotels were emptied as the Indian government was preparing to impose the unprecedented lockdown.

"We watched helplessly whatever was happening. We could not question anyone."

One year on, tourists have not returned and that has paralysed the region's tourism industry which provided jobs to thousands of people.

Srinagar was turned into a ghost town immediately after the lockdown was announced. "We were in shock. That's the last time we had some work," Majeed told Al Jazeera.

Majeed has three children and a wife to feed. Without work, he feels frustrated and restless.

"From my childhood, I have been doing this work and I never felt this much anxiety," he said, adding that even at the peak of the armed rebellion against Indian rule in the 1990s, things were not as bad as it is now. "I avoid going to my home because I cannot afford to buy most things that my wife asks me to buy," he said. Majeed says he just tries to "find an escape".

"I am sure if this deprivation of our work continues we will all be facing psychiatric issues. It seems we will have to sell everything ultimately."

The tourism sector contributes nearly 6.92 percent to the region's gross domestic product (GDP), according to the government economic survey.

"In this situation, we do not even feel that we have anyone to listen us like a politician or a leader. We are feeling abandoned by everyone. There is no one to hear us," he said.

"We have completely submitted our fate to Allah."

For Javaid Ahmad Ganai, a 44-year-old apple farmer, life has not been the same since last year (Shabir Bhat /Al Jazeera)

Apples Turn Sour

The horticulture industry is one of the pillars of Kashmir's rural economy and apples remain the jewel of this industry. For Javaid Ahmad Ganai, an apple farmer, life has not been the same since last year.

A resident of south Kashmir's Tahab village, Ganai said farmers like him are "now taking loans and keeping their land on mortgage to run homes".

"Last year, after the lockdown, we were not able to sell our produce. Most of it either rotted on the trees or in the vehicles or fruit mandis," said the father of four.

Ganai said the government last year announced measures to help farmers sell their produce at "good rates" but on the ground, the reality was different.

"I sent my first 50 apple boxes and was paid money for them," Ganai said. "When I sent the second lot of 250 boxes, I was told that they could not find a buyer and I was never paid for it."

The 44-year-old said before the lockdown he used to earn at least $300 a month. "It would help me feed my family of six which includes my three sons, a daughter and wife. I could also fund for the education of my children," he said.

"The income is completely lost. The only way left is loans or selling my own property or trees to help feed my family. In the villages it is the same situation for everyone.

"It is just on the mercy of Allah that we are surviving. But I fear to think about the future. I don't even go to my orchards now, it causes anxiety."

Horticulture contributes nearly 5,000 crore rupees ($666,000) annually to the region's economy. Nearly 3.3 million people in the region are directly or indirectly associated with horticulture, according to government figures.

Last year's lockdown had coincided with the harvest season, with one farmer describing it as "one of the finest crops he has seen in his lifetime".

Ganai says they will have to bear the consequences of the lockdown for many years to come.

"We are not able to maintain our orchards. We could not take care of the trees like buying fertilisers on time because we had no resources," Ganai said. "This time 50 percent of the produce on trees has a disease and we can already see our economy for the next many years in shambles."

At home, Ganai said he has no answers to his children's demands. He said the only option available before him is taking loans but he fears that he might have to mortgage his land.

"In my village, more than 90 percent growers are taking loans. I know most of us cannot repay (the loans) and we will have to surrender our land," he said, referring to a general sentiment in the region that New Delhi wants to bring about demographic changes by allowing Indians to buy land there.

"I think it's a deliberate policy to push us towards giving away land. They know we are very helpless and they are making these loans easy for us."

Shariq Ahmad, who was hit with pallets last month, sitting at his home (Shabir Bhat /Al Jazeera)

Dark Life

At her home in Karimabad village in southern Pulwama district, Shaheena Akhtar, 37, has to nurse her two children: An 18-year-old daughter who is suffering from severe gastroenterology illness and her 20-year-old son who was hit with pellets on his right eye.

"This year has been the worst," Akhtar told Al Jazeera. "We have been hit by a storm one after another."

For most of her life, Akhtar has struggled with poverty. Her hope, however, was her elder son, Shariq Ahmad, whom she hoped would one day earn and support the family.

"I have only seen struggles in life. My hope was my son. He dropped out of studies three years ago when the situation in the family became difficult," she said.

Shariq worked as a carpenter and earned a meagre amount of 5,000 rupees ($67) every month. It was just enough to support him and the family.

Last month, Shariq was hit by a burst of pellets fired during a protest near his village. He was partially blinded. One of the earning hands for the family suddenly found himself confined to his room.

The use of pellets to disperse protesters has widely been condemned as hundreds of people, most of them teenage boys, have been blinded by the shots of iron projectiles to ward off demonstrators in recent years.

"I don't know whether to buy medicine for my kids, take them to the doctor or eat two meals," she said. "My husband is daily-wage worker and he is also out of work for a year."

"My son had his surgery last week but we were not able to get it done because it would cost 25,000 rupees ($334). This is an extra burden on us. It's not only the wound on my son's eyes, we are dead deep inside too, struggling for survival," she said.

Asma Shakeel, a student from Indian-administered Kashmir at her home in the main city of Srinagar (Masrat Zahra/Al Jazeera)

Shut Schools

Asma Shakeel, 19, a resident of the main city of Srinagar, has a story of hope and an unending struggle. She says the situation in Kashmir "has made her tough and strengthened her will to move forward".

She could not attend school in the wake of the lockdown announced last August while the internet blackout meant she struggled to continue her studies.

Kashmiri students could not attend classes after August 2019, making it one of the longest pauses for the region's education sector and it has affected more than a million school-going students.

For months, she did self-study at home. When she would feel unable to concentrate due to the dire political situation, she says she would cry on a prayer mat.

"In Kashmir, what we see mostly is a shutdown after someone dies. And in such situations as a student it is hard to study at home," said Shakeel who has an older brother and a twin sister.

She remembers her last day at the school before lockdown when she was busy with her friends discussing upcoming school events.

For months last year, Shakeel struggled to prepare for the exams and apply for scholarships in colleges outside India, which has always been her dream though her parents were against the decision.

In the absence of the internet and phones last year, Shakeel described it as the "hardest time".

"My parents did not want me to apply for colleges outside. But I have been dreaming for it for years. I finally convinced them but the worst part during the communication blockade was that my teachers could not send me letters of recommendation," she said.

"Applying for scholarships was difficult. I knew I could not even ask a penny from my father whose business has already suffered a lot," she said, adding that she had to travel to the Indian capital New Delhi last year twice to apply for scholarships.

"I feared that my situation might keep me behind despite my hard work. I had made it a point last year to study day in and day out because I wanted to do it."

Schools and colleges in Kashmir were turned into barracks for additionally deployed paramilitary forces.

While authorities asked schools to opt for online education during the coronavirus pandemic, the students had little chances as the high-speed internet remains banned due to "security reasons".

The slow internet causes connectivity issues in e-learning and online classes, students say. According to the Private Schools Association in Kashmir only 20 percent of students in Kashmir who had fixed-line broadband at home could take "advantage of the online classes".

"We can't even study in the Zoom classes like students everywhere else. Our situation is not normal," Shakeel said. "I had to work on my own at home and seek help from my school teachers."

"We can't watch educational videos. It's extremely tough for students in Kashmir to stay without internet. In other places [outside Kashmir] at least students have access to high-speed internet and other facilities. They can order books online or could approach their teachers but for us everything has become very tough because of the place we come from," she said.

Despite the hardships, Shakeel is a success story. She passed her high schools exam in July this year with flying colours. She secured 98 percent in her grade 12 exams and topped in Kashmir.

Her scholarship bid also turned out to be successful. She got a full scholarship to study at Georgetown University in Qatar.

"I am trying to get best out of this situation. We are denied many rights but need to give our best in this suffocating environment," she told Al Jazeera.

— Source: Al Jazeera English

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By adopting these points, it makes easier to choose jeans from wholesale. Teens can choose from several fits to get the perfect jeans in wholesale by shopping online. Sites that present wholesale jeans have an immense collection of styles.

Add more trends to your style with wholesale jeans. Buy them at a reasonable price from Blackicing. Top women jeans wholesaler in Delhi. Shop denim jeans, black jeans, blue jeans, from Blackicing jeans manufacturer and supplier at affordable prices. Shop online today!  

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[loyallogic]

The Blue Tokai Phenomenon – What Can You Learn from It?

This article is written by Ramanuj Mukherjee, CEO, LawSikho.

So I just walked into this coffee shop called Blue Tokai Coffee Roasters in Delhi, in what used to be a pretty run down place on the West End Marg. There was no place to sit inside. People were standing and waiting for others to leave so they could find a seat.

I didn’t waste my time, of course. I know another damn cool cafe across the street that has opened recently. And now I am writing from there.

But I gotta tell you the Blue Tokai story. Blue Tokai is a phenomenon. 

Blue Tokai is a startup coffee company. They started by selling high quality coffee about 5 years back (I think), mostly exporting because apparently India wasn’t a ripe market for premium coffee at that point.

They had an office in the middle of some warehouses. They were surrounded by carpenters, small traders and mostly some (shady) godowns. The entire alley was full of slums and a church for Africans in Delhi. Not a prestige business address at all. You wouldn’t take a date to this place.

But that was 3 years back. 

Now Blue Tokai is so successful that 10 other upmarket cafes have come around the place trying to copy Blue Tokai. They modelled themselves around Blue Tokai. 

But Blue Tokai is far ahead. It has expanded at an insane rate. The office has shifted next door leaving the previous premises open to handle a crowd of 50 on any given time. And Blue Tokai outlets have opened up in major prestige destinations across Delhi, Mumbai and Bangalore. And Blue Tokai is now a leading coffee brand if you are looking to buy premium coffee blend online.

What is it that a lawyer, CA, CS or other professional can learn from the Blue Tokai phenomenon? 

A lot.

#1

Start small – start with what you can

You are not supposed to open a cafe in a rundown godown area with open sewers and slums outside. But you know what, rents are next to nothing in such a place. And in every big city, there are such unheard of places hiding out just beyond the plush and rocking areas. Blue Tokai now has cafes in all the sexy places like Hauz Khas Village, Select Citywalk, Ambience Mall, BKC in Mumbai and Whitefield in Bangalore now that its huge and a brand name. But they didn’t wait to start what they could.

They turned a corner of their office into a cafe with just 4 tables. 

And they served great coffee. They bothered to educate their customers about how to drink great coffee (with no sugar and no milk). They explained to people the difference between the Vienna roast and the French roast. They explained the difference between a pour over coffee and a french press coffee.

And it worked. Within a few years, there are regular customers who swear by pour overs and coffee beans from Blue Tokai. They even buy equipment and coffee roast to make at home, or in their office. 

It all happened because they started where they were, from where they could. They did not wait for the perfect condition to show up. They did not say, one day, some day, we will build the coolest coffee shop. They opened a coffeeshop in their warehouse cum office with 4 tables and grew from there.

And it turned out to be one of the most sought after coffee shops in Delhi ever. Now spreading to other locations in Delhi and cities. 

We also started LawSikho in a very similar fashion. A first year law student made a basic website, which was designed by me with line drawings on pen and paper. We worked from our bedroom. I made calls personally to people who seemed interested. We wrote the content. What seems most crazy now is that when we started, I and Abhyuday had just one year of experience as lawyers. Even we ourselves do not usually hire such young lawyers to contribute to our courses or take classes any more. And we had some pretty serious competition from some famous people who had amazing pedigree and big money.

We did not put too much premium on such worries and just went ahead and started what we could. And we continued to evolve from there, each day. And that led us to a win, over the next 8 years. 

Big wins take time and consistency. But it first takes an unequivocal commitment and the courage to get started even when the odds are against you.

What are you not starting because stars are not aligning? What are you taking too long to start and waiting for the perfect timing and opportunity?

click above

#2 

Go for passion – not just some calculations

You know where most coffee shops screw up? I can tell you, I did play some role in starting up a backpacker hostel along with a bar and bistro, which did really well, at least as long as I was there.

It wasn’t even much different from LawSikho.com to be honest. This principle is universal.

Most businesses try to be everything for everyone. They do not appeal to any quirk. They want to be a place where everyone will want to go. 

That’s a recipe for disaster. Because too many others are doing exactly that. What makes you stand out?

How many people do you know who drink bitter, dark, insanely strong coffee and will pay 200 rupees per mug for the same? Most people I know will spit out the first sip of coffee and balk at the price.

But there are people who seek it out. They want the strongest possible coffee and pay a premium for it. That’s who Blue Tokai appeals to. 

It was an alien idea to serve such things in Delhi. Nobody was doing it when Blue Tokai started. Even Starbucks has four types of coffee roasts (rarely actually available) for pour overs, whereas Blue Tokai offers some 20 (or more).

It is a coffee lovers Disneyland. Others will never want to go there. At least not in the beginning. Now that it’s a big brand, I am sure lots of people show up just to appear cool.

Imagine what would have happened if Blue Tokai tried to be everything for everyone, and offered nescafe and frappuccino as well. And then tried to sell sandwiches too. Started a coworking to boot. What would happen? Too many coffee shops tried that and bombed.

Most people get waylaid after they begin to succeed as they deviate from what brought the first wave of success.

Don’t do it. Do what you are crazily passionate about. Spread the passion. Be the symbol of that passion. Be the icon of the pure and undiluted. Be premium.

Sure it is hard to do this in the beginning when fewer people walk in. You are scared and a ball of nerves, and you feel tempted to keep adding new things to attract more people. 

I do divorce law. I do contracts too. I will help startups as well, but I speak with investors in case they will give me work. You know what, I will take up litigation also. 

This doesn’t work.

Adding those new things take away from your uniqueness. It takes away from the quirk and brand. You become boring. Nobody takes you seriously. Your growth of learning slows down. Nobody takes too much interest.

It’s not a bad thing to learn everything. You should keep learning and keep adding new areas of expertise. Just like Blue Tokai also sells great croissants these days. Goes well with really bitter black coffee. But they didn’t do that when they were small. And they still don’t sell biriyani.

These are not the reasons why Blue Tokai succeeded. The real reason was the coffee. Blue Tokai elevated drinking fine coffee into a passion. They talked about it, they loved it, they lived it. They spread the passion, and almost built a community of premium coffee lovers.

People who think CCD or Barista or Starbucks are insult to coffee, flocked to Blue Tokai.

A big law firm in Delhi has a tie up with Blue Tokai to keep their lawyers well caffeinated at all times. Some lawyers I know spend 10-12K per month on Blue Tokai coffees and this is just when they are working from office! Insane loyalty, insane customer base! 

They were passionate about it and a lot of people in Delhi caught the infectious passion. And that’s how they built a loyal customer base. So much so that I walked in to find it packed on a weekday afternoon, and had to walk out and find another place.

We promote the idea that lawyers and law students need to keep learning practical aspects of law. They should never stop expanding their repertoire of practical knowledge and skills. We promote the idea that learning and development is the key to success as a lawyer.

It is our passion, and we share that passion with the people who buy our course. 

Those people love it, benefit in their lives, and send across more people like them to us. It is a virtuous cycle. That’s why we do not have to depend on low prices, discounts, university certification or brands of some law firms to make our courses saleable. It is all about what you can do when you learn the skills we teach. We just want to teach you two skills a week no matter what course you do with us. And these skills have to be such skills for which a client will at least pay you INR 10,000. For one work done. That’s how we design, teach and deliver our courses.

And that has led us to where we are today. The passion to never stop learning and creating powerful, extraordinary lawyers.

What would be the equivalent in your career, in your practice? What are you absolutely passionate about? 

#3

Don’t be stingy, share the glory

 The whole neighbourhood has now transformed thanks to the success of Blue Tokai. New cafes are coming up in the alleyway every other week. Every run down godown is now turned into an eatery or a premium boutique. Champa gali has now become a cool and hip destination. The run down-ness of the place is now seen as a part of the charm. It gives a nice relief from the usual high street high brow poshness of usual Delhi eateries. I can imagine that there was a time when Hauz Khas village or Shahpur Jat was pretty much like this.

And this place is transforming fast. It was catalysed and started off by Blue Tokai, but they will not be the only beneficiary of this transformation. However, they have soared higher and has national presence now. I assume this will only keep growing.

Keep playing bigger games. When you succeed, a lot of competitors will come and copy what you are doing. Stay ahead of the curve so you don’t have to worry about it too much. 

We were not the first to start online law courses. The first one was MyLaw.net, which barely survives today. MyLaw was started by very successful, famous people and raised a lot of capital. They were the giants. Compared to that, we were a tiny company, with no investment, started by two first year lawyers. However, we were the first one which showed that success is possible. And within a year, there were 6 other competitors, including big companies like Thomson Reuters and organizations like FICCI doing online courses.

We did not lose our head. We kept upgrading our game. We kept our head down and ensured that we always delivered the best. We kept taking the challenge to the next level every 6 months.

Most competitors disappeared in a year or two. Even now new ones open up every 6 months. However, anybody is yet to bring the fight to our doorstep, because we never stopped growing, never rested and never compromised on innovation. We always played the long term game, even if it meant sacrificing short term profits. 

And that makes us very hard to beat. I am still waiting for a worthy competitor, it will surely make things a lot more interesting.

I know that for an industry to really grow, there needs to be all sorts of successful players. That’s how an industry grows faster. The pie grows bigger. Nonetheless, we believe that we will lead the pack, because we never stop growing. We intend to stay miles ahead of the rest. We never stop investing, we never stop learning.

If you ask me one reason as to why we won this game at every stage, it is because we invested more than anyone else ever did, and always in long term goals. 

Champa gali is famous in Delhi now. Blue Tokai is the crown jewel there. But Blue Tokai is much bigger than Champa gali. It is now a national brand.

If you did the same in your career, what would you do differently? Would you want your industry to grow, or will you be scared of competition? You should be, if you stop growing.  Here are some of our courses I want you to check out:

Diploma 

Diploma in Advanced Contract Drafting, Negotiation and Dispute Resolution 

Diploma in M&A, Institutional Finance and Investment Laws (PE and VC transactions) 

Diploma in Entrepreneurship Administration and Business Laws 

Executive Certificate Courses

Certificate Course in Advanced Corporate Taxation

Certificate Course in Advanced Civil Litigation: Practice, Procedure and Drafting 

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