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buywomenbrasonline · 17 days ago
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Buy Women’s Bras Online in Australia: Explore the Best Balconette Bras at Femmeline
Finding the perfect bra that blends comfort, style, and fit can be a challenging task, but it doesn’t have to be. If you’re looking to buy women bras online in Australia, Femmeline is your go-to destination for a wide selection of high-quality lingerie. Whether you're after something sleek and sexy or supportive and everyday wearable, Femmeline has the ideal option for every occasion.
In particular, if you’re drawn to the chic, flattering design of balconette bras, you're in for a treat. Balconette bras are not only known for their style but also for offering incredible lift and support. At Femmeline, you can easily buy balconette bras online at best prices, ensuring you get both value and luxury with every purchase.
Why Choose Femmeline for Your Bra Shopping?
At Femmeline, we understand that every woman has different preferences when it comes to lingerie. That's why we offer an extensive range of bras designed to cater to various needs and tastes. Here's why shopping at Femmeline makes sense for women in Australia:
Premium Quality We source our bras from renowned global brands, ensuring they meet the highest standards of craftsmanship, fabric quality, and durability. Whether you need an everyday bra or something special for a night out, Femmeline ensures that every piece is made with the utmost care.
Wide Variety Our collection includes everything from classic underwire bras to sexy lace balconettes, all designed to support and flatter your unique body shape. So, if you’re ready to buy women bras online in Australia, Femmeline provides plenty of options to suit all preferences and sizes.
Balconette Bras for Every Occasion Balconette bras are a favorite for many women, and for good reason. With their low-cut, wide-set cups, they offer excellent cleavage and are ideal for wearing under a wide range of necklines. The best part? At Femmeline, you can buy balconette bras online at best prices, so you don’t have to compromise on quality to get the look you love.
Affordable Pricing We believe that great lingerie shouldn’t have to come with a hefty price tag. At Femmeline, you can find stylish, comfortable, and supportive bras at affordable prices. Our frequent sales, promotions, and discounts make it easier than ever to build a lingerie wardrobe that suits your budget.
Convenient Online Shopping With the convenience of online shopping, buying bras has never been easier. Browse our full collection from the comfort of your home, and enjoy fast shipping throughout Australia. With secure payment options and excellent customer service, shopping with Femmeline is both simple and enjoyable.
What Are Balconette Bras, and Why Should You Wear One?
If you’re unfamiliar with balconette bras, they are characterized by their horizontal neckline, wide-set straps, and slightly lower-cut cups that provide a lifted, rounded shape. The balconette bra is perfect for enhancing cleavage and is ideal for pairing with outfits that feature low-cut tops, dresses, or blouses.
The balconette style is incredibly versatile, offering a great balance of comfort and elegance. Whether you’re wearing it for daily use or saving it for a special occasion, it can give you the support you need while creating a beautiful silhouette.
How to Find the Perfect Fit
When shopping for bras, it’s crucial to find the right size to ensure comfort and support. Here are a few tips when looking to buy women bras online in Australia:
Know Your Measurements: Take your bust and underbust measurements to find your ideal size.
Consider the Band and Cup: The band should fit snugly around your ribcage, while the cup should fully support and encapsulate your breasts without any spillage.
Read Customer Reviews: Check out customer reviews for insights on fit and comfort, especially if you’re buying a balconette bra for the first time.
Shop Today and Enjoy the Best Prices at Femmeline
When you’re ready to buy women bras online in Australia, you can trust Femmeline to provide the best selection, quality, and prices. Whether you're looking for something classic or want to indulge in a beautiful balconette bra, we’ve got something for every taste.
So why wait? Visit our website today to discover the perfect bras for your body and budget—and experience the convenience of shopping for bras online with Femmeline!
By shopping at Femmeline, you're not just investing in bras; you're investing in comfort, style, and confidence every day. Ready to make a purchase? Browse our collection of balconette bras and find your perfect fit at the best prices today!
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mesuaferrea · 4 years ago
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Buy bra online on Mesua Ferrea is a great and inclusive place to shop for bras. We offer 80 different bra sizes in both classic and sexy styles. Padded Bras, T-shirt Bra, Underwired Bras, Bralette, Strapless Bras, Balconette Bra, and much more.
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purchaselingerie · 3 years ago
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Why Buy Bra Online?
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If you're tired of buying the same bra over again, you can buy a new bra online. There are many benefits to buying bras online. One of the best things about online stores is that they usually offer free shipping. You don't have to wait in line or worry about getting an unpleasant surprise. You can browse hundreds of styles, sizes, and colors and save money by buying a variety pack. You'll be sure to find the perfect fit, as well as save money by buying a pack of three. Click here for more information on purchasing a bra online.
You can find a wide selection of bras online. Many websites offer free shipping and a free return policy. For example, Harper Wilde offers a referral bonus of $10 with every referral you make. Another website, HerRoom, offers free shipping and a vast range of sizes. It also offers a bra finder tool and thousands of styles from dozens of top brands. Prices range from $15 to over $70, making it an excellent option for many women.
When buying bras online, it is important to measure yourself before purchasing them. The band size of a bra can vary by as much as 1 cup size. Be sure to try on the bra before making the final decision. Besides, different companies often produce slightly different bra sizes. When shopping online, it is important to take measurements, because they can make bras look unflattering if they don't fit correctly. This will help you find the best bra for your needs.
Whether you're looking for a comfortable, snug fit, or a stylish bra, shopping for a bra online is easy and affordable. You can choose from a wide variety of bra styles and sizes, from t-shirt bras to balconette bras. The selection is endless. You can find the perfect bra for any occasion. You'll be glad you did! If you need to wear a bra for special occasions, consider a premium one. They're made of fine materials and feel like a second skin. Read more now about this topic.
Choosing a fabric for your bra is very important. There are several types of fabrics that you can choose from, such as cotton, nylon, and Lycra spandex. Cotton bras are soft against the skin and last long even after washing. Silk and satin bras are often made from lighter materials like silk and are not recommended for daily use. The thinner materials make them uncomfortable to wear when paired with clips or underwiring. Instead, choose a non-wired bra.
Shopping for a bra online is easier than ever. You can compare prices, read reviews, and get a fitting appointment from a trained expert. Victoria's Secret is one of the most famous and well-known brands for bras. If you want to try on a new bra, you can take advantage of their free fitting service. The experts will be happy to help you find a bra that's right for your body type and style. Check out this post: https://en.wikipedia.org/wiki/Lingerie that has expounded on the topic.
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apparelvon · 3 years ago
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Aquazzura Whip It Boots
Fringe detailing and a long tassel accent the relaxed shaft on these stylish Aquazzura boots. Notched top line and inset side zip. Covered heel and leather sole. Leather: Calfskin. Made in Italy. Measurements Heel: 3.25in / 80mm Shaft: 22.5in / 57cm Circumference: 16.5in / 42cm
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velmaemyers88 · 5 years ago
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Online Bra Retailer ThirdLove Opens Concept Store in New York
Watch out, Victoria’s Secret: digital competitor ThirdLove is entering the in-real-life retail space. The direct-to-consumer lingerie brand’s first concept store is set to open in New York City’s trendy SoHo.
ThirdLove, based in San Francisco, exists at the intersection of fashion and tech, using a data-first and body-inclusivity approach for women, as well as non-binary people, to find the best bra for their bodies. Since founding the company in 2013, Heidi Zak and her co-CEO husband, David Spector, have raised $68.6 million in venture capital, including $55 million in a Series B round in February 2019. The company wouldn’t provide Fortune with sales figures, but published reports peg its growth at 180% over the last four years.
The store—intended to be temporary—allows ThirdLove to fine-tune its business, gleaning customer feedback about bra shopping and fit, as it builds on information from the brand’s online Fit Finder quiz.
While it’s too early to measure ThirdLove’s impact on the bra market—there are other companies pursuing the body-positivity underwear space—it’s certainly disrupting the idea of fitting rooms, which cover 60% of ThirdLove’s 2,000-square-foot concept store.
Brooklyn architecture and design firm Alda Ly developed different kinds of fitting rooms in order to address varying privacy concerns and needs of shoppers. (Among Alda Ly’s retail clients are Rent the Runway and feminist boutique Bulletin, as well as the women’s co-working space The Wing.)
“The typical fitting room experience—in particular for bras—is not the most compelling and comfortable,” Zak tells Fortune. “It can also be awkward depending on your interactions with sales associates and the level of privacy you may or may not want.”
One fitting room has a drawer so customers and salespeople can pass bras back and forth without seeing each other. Another has a double curtain so you can change in privacy and then ask for feedback from fit stylists. The third is a larger fitting room that has enough room for a fit stylist, too.
Data-First Approach
Like elsewhere in the economy, especially for consumer product companies, the intimate apparel industry is driven and shaped by data.
Before Zak co-founded ThirdLove she worked for fashion retailer Aeropostale. From her experience, she thought reams of consumer data weren’t being leveraged in day-to-day decision making. Zak also had a Google marketing stint. At ThirdLove, she manages a 20-person data team.
The company is perhaps best known for its Fit Finder quiz, a data nerve center. Zak tells Fortune that 14 million women have taken the quiz to date, and the machine-learning algorithm that powers it gets smarter with every new submission.
“We’ve collected over a billion data points as it relates to not just the Fit Finder, but also browsing data, customer journeys, interactions with fit stylists, and many more aspects of the business,” Zak said. “So we really try to use the data to be smarter in everything we do.” Data analysis can influence something as seemingly mundane as ThirdLove’s messaging in emails, or larger concerns as product development or its concept store.  
Size Inclusivity
Across all coverage, ThirdLove credits itself with inventing the “half-size” cup for a more custom bra fit. As a result, there are 78 sizes available, from  30 inches to 48 inches and cups AA to I. Colors also match several skin tones.
The concept store will stock seven types of bras (T-Shirt, Perfect Coverage, Classic Plunge, Strapless, Wireless, Lace Balconette, and Lace Plunge) in all the retailer’s bra sizes. Although every bra style will be available to try on in every size, only certain styles—like the strapless bra, which is usually purchased for time-sensitive, special occasions—will be available for in-store purchase; everything else can be shipped in two days.
It hasn’t been decided how long the concept store will exist after its Wednesday opening. Going forward, Zak said there are no plans for permanent bricks-and-mortar stores.
A lingerie industry evolution
ThirdLove’s attention to the spectrum of bra-wearing bodies is part of the cutting edge in lingerie, which in its own way reflects a growing cultural awareness of diversity in its multitude.
“The lingerie industry has changed drastically in the past few years as a function of how the culture’s view of womanhood has changed,” said Lauren Chan, the founder and CEO of Henning, a plus-size womenswear brand launching this fall.
As a former plus model and Glamour fashion editor, she covered the plus fashion beat for the magazine from 2015-2018. She noted imagery around lingerie has become less perfect and more relatable, and until recently, plus-size women and women of color could only find what they needed among brands geared toward older women, sold at department, off-price, and speciality stores. “It’s no surprise that women have been leading the charge on both the shift in the zeitgeist and this market,” Chan said.
Cora Harrington, founder and editor-in-chief of The Lingerie Addict, an influential lingerie blog, says she buys most of her bras online.
“It is not possible for me to buy a nude bra in my skin tone from a brick-and-mortar store,” she said. “Most shops simply don’t carry it.” When she looks for brands doing well in terms of being “progressive,” she looks for age diversity, racial and ethnic diversity, and an effort to use gender-neutral language.
“Not all customers are cis[gender], heterosexual, or women,” she said. “I’m also looking for continuity. A one-off, special campaign is far less impressive to me than, say,  consistently using trans models, models of color, and plus-size models in your marketing,” she said.
Qualitative feedback and social media impact
Megan Grassell, the founder and CEO of direct-to-consumer youth underwear company Yellowberry, thinks social media has been a game-changer for the lingerie industry.
Thanks to customer feedback online, she said, “We’re very aware of what people want to buy and what they expect from brands, which is not just about a product anymore. The way a brand makes you feel is why people identify so deeply with different companies.”
Grassell solicits feedback from girls and their mothers on product development and branding, because she wants them to feel represented. “Ten years ago, you bought what was sold to you, you didn’t really have an opportunity to give feedback in a meaningful way and I think people have that today, and it’s made a big impact,” she said.
As Grassell noted, brands listening to their customers have the strongest chance of staying in the game. “The lingerie brands that have disrupted the industry in a meaningful way are not the brands getting the most press for being disruptive,” said Harrington. “The industry determines if you’re disruptive by altering the way they do things after you.”
Harrington said Nubian Skin is a good example of a truly disruptive brand, citing their product color range. “While they were not the first brand to offer a range of deeper-toned nudes, they did have the biggest impact. After their debut, suddenly dozens of deeper-toned nudes appeared on the market and stayed in the market. This was a permanent change instigated by a single brand. “
Zak says when she launched ThirdLove in 2013, the phrase “direct-to-consumer” didn’t exist. “Ten years ago, you had department stores, specialty stores like Victoria’s Secret, and mass merchant stores,” she said. “Even today that still exists. The vast majority of sales are still coming from a Victoria’s Secret, even though they’ve been on the decline.”
It’s all about a change in perspective. “But I think, really, what you’ve seen in the evolution is a focus in selling products to women instead of selling products to men, and understanding women’s needs and wants as it relates to bras and underwear,” Zak said.
“Ten years ago, hardly anyone was making bras beyond a DD cup or a 36 band, and the companies that were didn’t care much about aesthetics,” Harrington said. “I often say there has never been a better time than right now to become interested in lingerie, and I mean that. Our options and our ability to access those options is better than at any point before.”
More must-read stories from Fortune:
—Where to celebrate National Ice Cream Day
—Technology sales strong in $52.96 billion back-to-school season
—Walmart stores are its antidote to Amazon
—Why Nordstrom’s Anniversary Sale is an ‘Important Test’
—Global fashion industry gets serious about sustainability
—Listen to our new audio briefing, Fortune500 Daily
Credit: Source link
The post Online Bra Retailer ThirdLove Opens Concept Store in New York appeared first on WeeklyReviewer.
from WeeklyReviewer https://weeklyreviewer.com/online-bra-retailer-thirdlove-opens-concept-store-in-new-york/?utm_source=rss&utm_medium=rss&utm_campaign=online-bra-retailer-thirdlove-opens-concept-store-in-new-york from WeeklyReviewer https://weeklyreviewer.tumblr.com/post/186416968902
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reneeacaseyfl · 5 years ago
Text
Online Bra Retailer ThirdLove Opens Concept Store in New York
Watch out, Victoria’s Secret: digital competitor ThirdLove is entering the in-real-life retail space. The direct-to-consumer lingerie brand’s first concept store is set to open in New York City’s trendy SoHo.
ThirdLove, based in San Francisco, exists at the intersection of fashion and tech, using a data-first and body-inclusivity approach for women, as well as non-binary people, to find the best bra for their bodies. Since founding the company in 2013, Heidi Zak and her co-CEO husband, David Spector, have raised $68.6 million in venture capital, including $55 million in a Series B round in February 2019. The company wouldn’t provide Fortune with sales figures, but published reports peg its growth at 180% over the last four years.
The store—intended to be temporary—allows ThirdLove to fine-tune its business, gleaning customer feedback about bra shopping and fit, as it builds on information from the brand’s online Fit Finder quiz.
While it’s too early to measure ThirdLove’s impact on the bra market—there are other companies pursuing the body-positivity underwear space—it’s certainly disrupting the idea of fitting rooms, which cover 60% of ThirdLove’s 2,000-square-foot concept store.
Brooklyn architecture and design firm Alda Ly developed different kinds of fitting rooms in order to address varying privacy concerns and needs of shoppers. (Among Alda Ly’s retail clients are Rent the Runway and feminist boutique Bulletin, as well as the women’s co-working space The Wing.)
“The typical fitting room experience—in particular for bras—is not the most compelling and comfortable,” Zak tells Fortune. “It can also be awkward depending on your interactions with sales associates and the level of privacy you may or may not want.”
One fitting room has a drawer so customers and salespeople can pass bras back and forth without seeing each other. Another has a double curtain so you can change in privacy and then ask for feedback from fit stylists. The third is a larger fitting room that has enough room for a fit stylist, too.
Data-First Approach
Like elsewhere in the economy, especially for consumer product companies, the intimate apparel industry is driven and shaped by data.
Before Zak co-founded ThirdLove she worked for fashion retailer Aeropostale. From her experience, she thought reams of consumer data weren’t being leveraged in day-to-day decision making. Zak also had a Google marketing stint. At ThirdLove, she manages a 20-person data team.
The company is perhaps best known for its Fit Finder quiz, a data nerve center. Zak tells Fortune that 14 million women have taken the quiz to date, and the machine-learning algorithm that powers it gets smarter with every new submission.
“We’ve collected over a billion data points as it relates to not just the Fit Finder, but also browsing data, customer journeys, interactions with fit stylists, and many more aspects of the business,” Zak said. “So we really try to use the data to be smarter in everything we do.” Data analysis can influence something as seemingly mundane as ThirdLove’s messaging in emails, or larger concerns as product development or its concept store.  
Size Inclusivity
Across all coverage, ThirdLove credits itself with inventing the “half-size” cup for a more custom bra fit. As a result, there are 78 sizes available, from  30 inches to 48 inches and cups AA to I. Colors also match several skin tones.
The concept store will stock seven types of bras (T-Shirt, Perfect Coverage, Classic Plunge, Strapless, Wireless, Lace Balconette, and Lace Plunge) in all the retailer’s bra sizes. Although every bra style will be available to try on in every size, only certain styles—like the strapless bra, which is usually purchased for time-sensitive, special occasions—will be available for in-store purchase; everything else can be shipped in two days.
It hasn’t been decided how long the concept store will exist after its Wednesday opening. Going forward, Zak said there are no plans for permanent bricks-and-mortar stores.
A lingerie industry evolution
ThirdLove’s attention to the spectrum of bra-wearing bodies is part of the cutting edge in lingerie, which in its own way reflects a growing cultural awareness of diversity in its multitude.
“The lingerie industry has changed drastically in the past few years as a function of how the culture’s view of womanhood has changed,” said Lauren Chan, the founder and CEO of Henning, a plus-size womenswear brand launching this fall.
As a former plus model and Glamour fashion editor, she covered the plus fashion beat for the magazine from 2015-2018. She noted imagery around lingerie has become less perfect and more relatable, and until recently, plus-size women and women of color could only find what they needed among brands geared toward older women, sold at department, off-price, and speciality stores. “It’s no surprise that women have been leading the charge on both the shift in the zeitgeist and this market,” Chan said.
Cora Harrington, founder and editor-in-chief of The Lingerie Addict, an influential lingerie blog, says she buys most of her bras online.
“It is not possible for me to buy a nude bra in my skin tone from a brick-and-mortar store,” she said. “Most shops simply don’t carry it.” When she looks for brands doing well in terms of being “progressive,” she looks for age diversity, racial and ethnic diversity, and an effort to use gender-neutral language.
“Not all customers are cis[gender], heterosexual, or women,” she said. “I’m also looking for continuity. A one-off, special campaign is far less impressive to me than, say,  consistently using trans models, models of color, and plus-size models in your marketing,” she said.
Qualitative feedback and social media impact
Megan Grassell, the founder and CEO of direct-to-consumer youth underwear company Yellowberry, thinks social media has been a game-changer for the lingerie industry.
Thanks to customer feedback online, she said, “We’re very aware of what people want to buy and what they expect from brands, which is not just about a product anymore. The way a brand makes you feel is why people identify so deeply with different companies.”
Grassell solicits feedback from girls and their mothers on product development and branding, because she wants them to feel represented. “Ten years ago, you bought what was sold to you, you didn’t really have an opportunity to give feedback in a meaningful way and I think people have that today, and it’s made a big impact,” she said.
As Grassell noted, brands listening to their customers have the strongest chance of staying in the game. “The lingerie brands that have disrupted the industry in a meaningful way are not the brands getting the most press for being disruptive,” said Harrington. “The industry determines if you’re disruptive by altering the way they do things after you.”
Harrington said Nubian Skin is a good example of a truly disruptive brand, citing their product color range. “While they were not the first brand to offer a range of deeper-toned nudes, they did have the biggest impact. After their debut, suddenly dozens of deeper-toned nudes appeared on the market and stayed in the market. This was a permanent change instigated by a single brand. “
Zak says when she launched ThirdLove in 2013, the phrase “direct-to-consumer” didn’t exist. “Ten years ago, you had department stores, specialty stores like Victoria’s Secret, and mass merchant stores,” she said. “Even today that still exists. The vast majority of sales are still coming from a Victoria’s Secret, even though they’ve been on the decline.”
It’s all about a change in perspective. “But I think, really, what you’ve seen in the evolution is a focus in selling products to women instead of selling products to men, and understanding women’s needs and wants as it relates to bras and underwear,” Zak said.
“Ten years ago, hardly anyone was making bras beyond a DD cup or a 36 band, and the companies that were didn’t care much about aesthetics,” Harrington said. “I often say there has never been a better time than right now to become interested in lingerie, and I mean that. Our options and our ability to access those options is better than at any point before.”
More must-read stories from Fortune:
—Where to celebrate National Ice Cream Day
—Technology sales strong in $52.96 billion back-to-school season
—Walmart stores are its antidote to Amazon
—Why Nordstrom’s Anniversary Sale is an ‘Important Test’
—Global fashion industry gets serious about sustainability
—Listen to our new audio briefing, Fortune500 Daily
Credit: Source link
The post Online Bra Retailer ThirdLove Opens Concept Store in New York appeared first on WeeklyReviewer.
from WeeklyReviewer https://weeklyreviewer.com/online-bra-retailer-thirdlove-opens-concept-store-in-new-york/?utm_source=rss&utm_medium=rss&utm_campaign=online-bra-retailer-thirdlove-opens-concept-store-in-new-york from WeeklyReviewer https://weeklyreviewer.tumblr.com/post/186416968902
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weeklyreviewer · 5 years ago
Text
Online Bra Retailer ThirdLove Opens Concept Store in New York
Watch out, Victoria’s Secret: digital competitor ThirdLove is entering the in-real-life retail space. The direct-to-consumer lingerie brand’s first concept store is set to open in New York City’s trendy SoHo.
ThirdLove, based in San Francisco, exists at the intersection of fashion and tech, using a data-first and body-inclusivity approach for women, as well as non-binary people, to find the best bra for their bodies. Since founding the company in 2013, Heidi Zak and her co-CEO husband, David Spector, have raised $68.6 million in venture capital, including $55 million in a Series B round in February 2019. The company wouldn’t provide Fortune with sales figures, but published reports peg its growth at 180% over the last four years.
The store—intended to be temporary—allows ThirdLove to fine-tune its business, gleaning customer feedback about bra shopping and fit, as it builds on information from the brand’s online Fit Finder quiz.
While it’s too early to measure ThirdLove’s impact on the bra market—there are other companies pursuing the body-positivity underwear space—it’s certainly disrupting the idea of fitting rooms, which cover 60% of ThirdLove’s 2,000-square-foot concept store.
Brooklyn architecture and design firm Alda Ly developed different kinds of fitting rooms in order to address varying privacy concerns and needs of shoppers. (Among Alda Ly’s retail clients are Rent the Runway and feminist boutique Bulletin, as well as the women’s co-working space The Wing.)
“The typical fitting room experience—in particular for bras—is not the most compelling and comfortable,” Zak tells Fortune. “It can also be awkward depending on your interactions with sales associates and the level of privacy you may or may not want.”
One fitting room has a drawer so customers and salespeople can pass bras back and forth without seeing each other. Another has a double curtain so you can change in privacy and then ask for feedback from fit stylists. The third is a larger fitting room that has enough room for a fit stylist, too.
Data-First Approach
Like elsewhere in the economy, especially for consumer product companies, the intimate apparel industry is driven and shaped by data.
Before Zak co-founded ThirdLove she worked for fashion retailer Aeropostale. From her experience, she thought reams of consumer data weren’t being leveraged in day-to-day decision making. Zak also had a Google marketing stint. At ThirdLove, she manages a 20-person data team.
The company is perhaps best known for its Fit Finder quiz, a data nerve center. Zak tells Fortune that 14 million women have taken the quiz to date, and the machine-learning algorithm that powers it gets smarter with every new submission.
“We’ve collected over a billion data points as it relates to not just the Fit Finder, but also browsing data, customer journeys, interactions with fit stylists, and many more aspects of the business,” Zak said. “So we really try to use the data to be smarter in everything we do.” Data analysis can influence something as seemingly mundane as ThirdLove’s messaging in emails, or larger concerns as product development or its concept store.  
Size Inclusivity
Across all coverage, ThirdLove credits itself with inventing the “half-size” cup for a more custom bra fit. As a result, there are 78 sizes available, from  30 inches to 48 inches and cups AA to I. Colors also match several skin tones.
The concept store will stock seven types of bras (T-Shirt, Perfect Coverage, Classic Plunge, Strapless, Wireless, Lace Balconette, and Lace Plunge) in all the retailer’s bra sizes. Although every bra style will be available to try on in every size, only certain styles—like the strapless bra, which is usually purchased for time-sensitive, special occasions—will be available for in-store purchase; everything else can be shipped in two days.
It hasn’t been decided how long the concept store will exist after its Wednesday opening. Going forward, Zak said there are no plans for permanent bricks-and-mortar stores.
A lingerie industry evolution
ThirdLove’s attention to the spectrum of bra-wearing bodies is part of the cutting edge in lingerie, which in its own way reflects a growing cultural awareness of diversity in its multitude.
“The lingerie industry has changed drastically in the past few years as a function of how the culture’s view of womanhood has changed,” said Lauren Chan, the founder and CEO of Henning, a plus-size womenswear brand launching this fall.
As a former plus model and Glamour fashion editor, she covered the plus fashion beat for the magazine from 2015-2018. She noted imagery around lingerie has become less perfect and more relatable, and until recently, plus-size women and women of color could only find what they needed among brands geared toward older women, sold at department, off-price, and speciality stores. “It’s no surprise that women have been leading the charge on both the shift in the zeitgeist and this market,” Chan said.
Cora Harrington, founder and editor-in-chief of The Lingerie Addict, an influential lingerie blog, says she buys most of her bras online.
“It is not possible for me to buy a nude bra in my skin tone from a brick-and-mortar store,” she said. “Most shops simply don’t carry it.” When she looks for brands doing well in terms of being “progressive,” she looks for age diversity, racial and ethnic diversity, and an effort to use gender-neutral language.
“Not all customers are cis[gender], heterosexual, or women,” she said. “I’m also looking for continuity. A one-off, special campaign is far less impressive to me than, say,  consistently using trans models, models of color, and plus-size models in your marketing,” she said.
Qualitative feedback and social media impact
Megan Grassell, the founder and CEO of direct-to-consumer youth underwear company Yellowberry, thinks social media has been a game-changer for the lingerie industry.
Thanks to customer feedback online, she said, “We’re very aware of what people want to buy and what they expect from brands, which is not just about a product anymore. The way a brand makes you feel is why people identify so deeply with different companies.”
Grassell solicits feedback from girls and their mothers on product development and branding, because she wants them to feel represented. “Ten years ago, you bought what was sold to you, you didn’t really have an opportunity to give feedback in a meaningful way and I think people have that today, and it’s made a big impact,” she said.
As Grassell noted, brands listening to their customers have the strongest chance of staying in the game. “The lingerie brands that have disrupted the industry in a meaningful way are not the brands getting the most press for being disruptive,” said Harrington. “The industry determines if you’re disruptive by altering the way they do things after you.”
Harrington said Nubian Skin is a good example of a truly disruptive brand, citing their product color range. “While they were not the first brand to offer a range of deeper-toned nudes, they did have the biggest impact. After their debut, suddenly dozens of deeper-toned nudes appeared on the market and stayed in the market. This was a permanent change instigated by a single brand. “
Zak says when she launched ThirdLove in 2013, the phrase “direct-to-consumer” didn’t exist. “Ten years ago, you had department stores, specialty stores like Victoria’s Secret, and mass merchant stores,” she said. “Even today that still exists. The vast majority of sales are still coming from a Victoria’s Secret, even though they’ve been on the decline.”
It’s all about a change in perspective. “But I think, really, what you’ve seen in the evolution is a focus in selling products to women instead of selling products to men, and understanding women’s needs and wants as it relates to bras and underwear,” Zak said.
“Ten years ago, hardly anyone was making bras beyond a DD cup or a 36 band, and the companies that were didn’t care much about aesthetics,” Harrington said. “I often say there has never been a better time than right now to become interested in lingerie, and I mean that. Our options and our ability to access those options is better than at any point before.”
More must-read stories from Fortune:
—Where to celebrate National Ice Cream Day
—Technology sales strong in $52.96 billion back-to-school season
—Walmart stores are its antidote to Amazon
—Why Nordstrom’s Anniversary Sale is an ‘Important Test’
—Global fashion industry gets serious about sustainability
—Listen to our new audio briefing, Fortune500 Daily
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anneedmonds · 6 years ago
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Christmas Gift Guide 2018: For Her
Here we go then, bang on time with my Christmas Gift Guides (I get lots of complaints when I leave them any later): we’ll start with presents for the ladies in your life. Mums, sisters, friends and daughters or, alternatively, yourself.  There’s no shame in forwarding this page to whoever might be buying you a present. Just an idea.
I’ve mixed the luxury with the budget, the classic with the novelty, the useful with the stuff that’s completely useless but nice to look at. A big old mix and match. I you’ve found any great buys yourself then do feel free to link to them in the comments below – I know many of you are ridiculously organised and have already done your Christmas shopping.
Personally, I don’t think that Christmas would be Christmas without a panicked, sweat-inducing race around the supermarket on December 24th, trying to find serviceable presents that don’t look like they’ve been bought from the twenty-four hour petrol station. To that end, I’ll be putting up a last-minute gift guide closer to the big day – things that look thoughtful and well-prepared but that can be picked up on the ready-made-cranberry-sauce-and-emergency-loo-roll dash.
For now; beautiful stuff that we’d all be pleased to find in our stockings.
Let’s start off posh. The classic Mulberry Lily handbag in suit-all beige; £795 at John Lewis*. Then some gorgeous lingerie from Dita von Teese at Figleaves – it’s so unusual, so special. The balconette bra is £60 here*. Cashmere socks from Boden* – a classic Christmas present that never fails to please. And then a smart 2019 diary from Liberty in an on-trend neutral, £50 here*.
Aurelia’s Body Oil is one of the best-smelling oils you can buy; it’s £48 at Space NK here*. And I have a thing for Alex Monroe’s floral alphabet pendants – just a little bit different and a really special, thoughtful gift. £135 at Liberty*. Then the ultimate stocking filler, my Colab no-white-residue dry shampoo. Smells amazing, lifts lank roots and is a steal at £3.49. Find it at Feelunique* where it’s currently 3-for-2! (I am a founder of the brand.)
The brilliant pencil pot above really tickled my fancy. It’s actually the “chewing gum” room scent diffuser from Anya Hindmarch. The pencils are the sticks and the perfume oil is alcohol-free and long-lasting. Find it at Liberty* – it’s £99. I’ll balance that quirky find with a very useful one – the blanket scarf from Accessorize, which comes in loads of designs and is huge enough to use as a makeshift wedding marquee. It’s £20 – find it here*.
Moving on. Pink Cloud face cream, my current crush – £42 at Space NK here*; Sali Hughes’ amazing beauty book Pretty Iconic, £10.81 here*. A strangely gorgeous incense holder from l’Objet, £70 at Liberty* and the best cook book of the year, Gizzi Erskine’s Slow, £12.99 here*.
Heres an eclectic little collection; the Lavinia apron from Anthropologie* (Anthropologie is great for gifts of every kind), a tiny soap tin from delectable brand MOR, £5.99 here*, the brilliant “Hop to it” Bottle Opener, £14 here* and a luxurious silk sleep mask from Slip, £50 here*.
Now taking it dark and sexy with a selection of after hours treats: I want this Gucci cat card wallet a little too much, it’s £330 here*. You can’t go far wrong with Charbonnel & Walker truffles (or, as I call them, “gone in sixty seconds”); a ready-made, good-looking present at a reasonable price point, it’s a little box of luxury. £14 at Amazon here*.
You might have been wondering when bees were going to make an appearance and here they are; this time on a set of gorgeous pyjamas from Figleaves*. At £40, they look a lot more pricey than they actually are. Conversely, you’d think that this little bottle of sparking wine would be cheaper than it is, considering you only get a measly 125ml medicinal dosage. Good job it looks the part – very Alice in Wonderland and a witty little stocking filler. It’s £12.99 at Selfridges here*.
Some gifts that make a statement; the new red version of Chanel’s No5 is limited edition and definitely one for the collectors. It’s £130 for 100ml here*. The Lulu Guinness lips portable charger is as useful as it is witty and it’s easy to find at the bottom of your bag – £35 here*.
Compagnie de Provence’s Black Tea Soap is as smart as they come and is £19 here* and Aquanova’s textured bathmats are so utterly beautiful that I’ve now bought two. I don’t let anyone actually stand on them but there we go. Find the range at Amara here*.
  Some excellent, not-too-expensive ideas to suit all tastes: Kate Spade thermal mug, £16 here*, and the Snow Doll Christmas candle, £16 here*. I’m tempted to buy the candle myself because I’m intrigued to know what happens to the face when the wax melts, but there’s possibly something dark and disturbing about that so we’ll hurry on…
Lanolips Coconutter Hand Cream, £8.99 here*, large ceramic tiger vase £51 here* and the Newgate Alarm Clock £25 here*.
More animal kingdom action with the Anthropologie jewelled bee headband, £32 here* and the brilliant monkey light from Seletti which is £156 here*.
The candle with bunny ears and beast feet needs a little explaining; it’s from amazing candle brand No22 and is actually wearing a sort of Candle Accessory Wardrobe. The ears are on a clever candle lid and the beast feed form a candle stand – such a brilliant and wonderful idea! You can find No22 at Liberty here* and on the No22 website here.
The elephant cup and saucer is ever so pretty and costs £20 from Amara*.
And finally (this post has taken me about eight years to write, so far – I’ve grown a beard) an assortment of useful and interesting bits. The makeup mirror from Simple Human emits a simulation of natural sunlight and has two magnification levels so that you can see your whole face or zoom in for more detailed work. It’s £220 from Selfridge’s here*.
You already know my love for the Elizabeth Scarlett bee bags (bees again) – they’re £25 at Amara here* and the little manicure kit is excellent, all the tools you need in a miniature case, £12 here.
I’m pleased to end on a Rory Dobner note; I have the cushion with this cat design on and it’s a constant source of delight to me. The giant tray is £73.60 and you can find it online here*.
I must go and remind my family that I still exist but I’ll be back with the men’s gift guide and – hopefully – one for the kids. Remember to add your own ideas in the comments if you’ve had any genius brainwaves for unique, thoughtful things!
The post Christmas Gift Guide 2018: For Her appeared first on A Model Recommends.
Christmas Gift Guide 2018: For Her was first posted on November 22, 2018 at 2:21 pm. ©2018 "A Model Recommends". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at [email protected] Christmas Gift Guide 2018: For Her published first on https://medium.com/@SkinAlley
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mesuaferrea · 4 years ago
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apparelvon · 3 years ago
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PAIGE Roxxi Ankle Jeans with Side Slits
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