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clarencenicholsonata · 4 years ago

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Pinterest SEO: A Guide for Businesses

70% of people on Pinterest use the social media platform to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same.

Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.

The search box is one of the most used features on Pinterest. To make sure your account, Pins, and Pinboards are displayed in Pinterest search (and clicked) you need to optimize them for top keywords.

And Pinterest boards are even showing up in search engines like Google. For great social media marketers, like you, that’s an incredible windfall.

Many owners - of large and small organizations - are capitalizing on the opportunity. Are you optimizing your account, pins, and boards?

In this article, I run through 15 Pinterest SEO tips for optimizing your Pinterest account, Pins, and Pinboard.

Pinterest SEO Tip #1: Make Your Pinboards Visible to Search Engines

The first Pinterest SEO tip may seem like an obvious step in search engine optimization, but is important, and that is to make sure you can be found by any search engine!

I really don’t want you to go through all the hard work of these optimization techniques, only to find that you’re not listed in search engine results.

This is a simple fix but check your account settings. In the “Search Privacy”, you will notice that you can hide your Pinterest profile from search engines like Google. As a business - you definitely DO NOT want this feature on since the whole point is for your Pinterest profile to appear in search engine results. Make sure your settings indicate “no”, as in this example:

Pinterest SEO Tip #2: Create a Business Pinterest Account

It might seem like an important Pinterest SEO tip, but if you’re on Pinterest for your business, it’s better to have a Business Pinterest account. The Business accounts were introduced last November, and even though Pinterest admits that right now the features are pretty much the same - there are a few differences.

Your website tends to easier to verify, and you get access to some important recently introduced features like analytics, and rich pins (I’ll talk about these a little later too). My hunch is that with the enormous growth in this site, there will be even more advantages for businesses in the future allowing you to tweak your Pinterest boards for Pinterest SEO.

Pinterest has business accounts that are free, and just as simple to utilize as a personal page. I’d suggest you use them if you’re harnessing the site for anything more than personal.

Pinterest SEO Tip #3: Make Your Business Page Name Optimized

Another seemingly obvious Pinterest SEO tip is to make sure your company is easy to search and easy to find on Pinterest. Include your full business name when you are setting up your account. You also want to claim your name in your Pinterest URL.

If your name has not already been taken (there are a lot of businesses on this electrifyingly social site), grab it. It will optimize your Pinterest a whole lot more.

If you happen to have a very long name, you’ll want to shorten it. The optimal username length is 3-15 characters if you want to be SEO-friendly. If you are shortening your name, make sure it is easy to recognize and type into the search bar.

Pinterest SEO Tip #4: Include Keywords in your “About” Section

Your “About” section can show up in searches and is a great place to optimize your Pinterest with relevant keywords. Use this opportunity wisely. You have a 200 character limit, so be clear, succinct, and include a few relevant keywords.

Check out how Carnival Cruise Lines cleverly words this limited space to convey who they are, what they do, and why a consumer should follow them.

This section uses their name, Pinterest, and one of their main keywords: travel. They even knock it out of the park by including humor, in keeping with their fun brand image.

Also, be sure to include your website. You can include your location too, to help with local search.

Pinterest SEO Tip #5: Verify Your Website

Pinterest allows you to verify or claim your website. This certifies that you are the owner of your website. It’s a simple few steps to get your site verified, and it can help your SEO rankings.

Sites that have been verified show up with checkmarks in the domain search results. This can get you more traffic to your website too.

Pinterest SEO Tip #6: Include Keywords in Board Names

When you are setting up new boards, you can name them based on keywords. Use this opportunity to increase your SERP (search engine results page) ranking.

3% of all Pinterest boards are named “For the Home”, “My Style” and “Products I Love”. These are the default titles Pinterest suggests for you.

If you want to get found on Pinterest, and through other searches, do not use these common board names. You need to be more specific and detailed for each of your particular board names.

See how Sephora uses keyword-rich, original, and specific words in the board titles to distinguish their Pinterest boards, improving their SEO:

Pinterest SEO Tip #7: Use Keywords in Your Board Descriptions

This SEO tip is pretty obvious, but Pinterest gives you the opportunity to add short, keyword-rich board descriptions. Use this chance to include specific, concise, and descriptive keywords for each of your boards.

Tip: When you are using keywords on your Pinterest board, try to think like your consumer! From your view, you may be enwrapped in certain words and ways of thinking. Your consumer likely doesn’t live and breathe your company like you do.

Do keyword research to find out what your target audience is searching for, and using on their own Pinterest pages:

Using the Pinterest search bar look for businesses and products similar to yours. You’ll be able to extend your descriptive vernacular and connect better with your consumer.

Another good option for keyword research is the Google Adwords Keyword Tool. You’ll be able to gather a bunch of new ideas and terms to use in your descriptive keywords.

Pinterest SEO Tip #8: Keep Your Most Popular Boards “Above the Fold”

You keep your best web content ‘above the fold’ on your website. Do you do the same on Pinterest? Only the top two rows generally show up above the fold on Pinterest. It’s a great way to optimize your pins.

That means users are most likely only going to see your top ten boards - and only the top five will be fully shown.

Make sure you are showing followers your best. Keep your five most popular and populated boards on top.

Additionally, if you’re running a particular marketing campaign, such as a Pinterest contest, keep the Pinterest board for the contest above the fold.

It’s easy to move your categorized pins. Just click the pins on your Pinterest board and move them.

Pinterest SEO Tip #9: Use Keywords in Pin Descriptions

Search engines can only read your ‘alt’ tags in images, so you need to describe your photos well. Pinterest gives you 500 characters to describe each of your uploaded pins.

I’d suggest you keep with the visual appeal of Pinterest and try to get your word descriptors to about half of the maximum space allowed. Some studies have suggested that pins with character counts of 200-300 get the most repins.

While you want to be concise and deliberate with keywords when writing your blurbs, you want to strike a balance, and always have your target audience in mind. You are marketing your products and brand, after all, so use language that’s relatable and relevant to your content.

Don’t neglect the chance to include your keywords and don’t overuse them. Companies that pump their descriptions with “keyword, keyword, keyword” are seen as spam by search engines like Google.

Focus on writing to connect with both your consumers and search results.

Check out how Home Depot uses their SEO opportunity to balance between dialoguing with their customer and still describing their products to be found in searches.

They use the product description of a “portable charcoal grill”. They tell that it is on wheels, and they include relevant search terms like “park”, “camping” and “friend’s house”.

Pinterest SEO Tip #10: Use Hashtags

Hashtags are a major component to being found within the Pinterest site. Hashtags on the site enable you to categorize your pins to engage with the 70 million Pinterest users.

They are also an amazing way to make your pins a lot more searchable within the site.

Include up to three hashtags in a pin post.

With these categorizers, you can get quite granular in your search results potential. Include very specific terms to be found by your exact market niche.

In this example, a homemade craft shop posted a pin about DIY ideas. Their niche market includes pet lovers and DIYers.

They included the hashtags #animallovers and #diypetprojects to better be found by this audience. This one pin has gotten over 141 repins, and 15 likes. Clearly, they are being found.

Pinterest SEO Tip #11: Link Back to Your Site

Always, always, always link your pins back to your site. Pinterest now has a “nofollow” rule (which basically means a repin won’t give you more inbound linking clout in search results), but you should still be linking your products.

That way pinners can always click on your pin and still be directed to your product page. The more hits your site gets, the better you are in search rankings.

Be sure you link to your own site, particularly after it’s been verified by Pinterest. Include the full URL when you are setting up your link. For some reason, Pinterest doesn’t like shortened links like bit.ly.

Additionally, be sure you are linking to the specific product or landing page on your site. This way your repinned pins will be directed exactly where you want them to be in your sales funnel.

Pinterest SEO Tip #12: Add Keywords to Your Image “Alt” Tags

Search engines can’t read images. They read the file names and ‘alt’ tags.

When you are saving your images to upload to Pinterest, use filenames with one or two keyword descriptors. In other words, don’t save an image with the default numbering from your camera.

Change it to reflect what your photo is about. Edit a “09345.jpeg” file name to something like “kidsinsprinkler.jpeg” (if your image is about kids in sprinkers).

Additionally, check your ‘alt’ tags when you are uploading your file to your own website. That way it already had the descriptions if you are pinning directly from your site.

Pinterest SEO Tip #13: Include Prices

Pins with prices get 36% more likes than pins with no prices. When you are pinning products, include your price. You can do this by simply including the price in your description. Or, you can photoshop it onto the image itself.

Pinterest has recently introduced Rich Pins. You need to apply to get this feature. Your website also needs to meet certain requirements. But, once you do have it, one of the benefits is that it automatically crawls your site for prices and availability. It shows your product prices on your pins. And it’s optimized for mobile.

Pinterest SEO Tip #14: Include Pin-it Button on Your Website Pages

The Pin it Button is an essential Pinterest feature. You’ve undoubtedly seen these buttons on numerous sites and pages:

The buttons are very simple to set up: go to the Pin it Button site on Pinterest, and complete the information. You choose the Pin it image you want, submit your URL, paste your image file, and build it. Copy and paste the code onto your website landing pages.

They can be a bit of a pain, as - at the moment - you have to set up a Pin it Button for each page.

Also, include cross-promoting options like a Pinterest tab on your Facebook Page.

Both of these techniques help with SEO, as they promote sharing. In general, the more your pages are shared, the better you rank in search results.

Pinterest SEO Tip #15: Use Pinterest Analytics

Pinterest recently introduced its own analytics! You no longer have to use a third party to determine what pins are generating the most repins, impressions, and clicks.

Get your Pinterest analytics, and use them! Check your dashboard for graphs that are broken down into pins, repins, impressions, and clicks. Tweak your strategies, monitor the changes, and keep improving your reach and SEO.

Can you really call yourself a marketer and not love using free analytic tools? To read more, and to learn how you can better use the tools, check out How Sephora uses Pinterest Analytics to Create Amazing PinBoards (and you can too!).

Conclusion

I hope you found these Pinterest SEO guide useful and that you’ll include them in your Pinterest SEO strategy. Pinterest can be a remarkable platform to market your wares on a global scale. Now that you know how to get your products found, you’ll want to learn more about marketing on Pinterest. Read these articles and resources to add rocket fuel to your pins:

Top 9 Most Common Pinterest Marketing Mistakes

How to Use Pinterest to Increase Sales

[Infographic] Why Pinterest is Good for Business

Pinterest Contest App

25 Creative Facebook Contest Ideas You Can Use Today

What do you think? Do you use Pinterest for marketing? What Pinterest SEO strategy do you follow? Are there any SEO tips you can share?

Wishpond's Facebook Contest Apps make it easy to create sweepstakes, photo contests, Instagram hashtag contests & more.

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jonahyawi · 5 years ago

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5 Ways to Sell SEMrush Affiliate Program in 2020

In this SEMrush affiliate program review, you are going to learn one of the best ways to earn online income. SEMrush is a marketing analysis tool to provide in-depth SEO metrics. BeRush is a site to register for SEMrush affiliate program.

By becoming a SEMrush affiliate, you earn 40% recurring commission for subscription sales. The following is the link to join this top affiliate program with high payout.

Click here to see it for yourself.

The payment is also done sincerely. The SEMrush affiliate commission can be as high as $1000 per month depending upon sales.

For example, if a buyer subscribes to Guru plan using your affiliate link, then you get around $80 per sale. So 15 referrals per month to the same plan means $1200 per month.

Read Related :

How to use SEMrush Site Audit and Analyze Website for SEO

Keyword Research Using SEMrush – 3 Intuitive Ways To Improve On-Page SEO

10 Steps to Increase Website Traffic using SEMRush and Competitor Data?

BeRush Affiliate Program – Features

This is a partnership based revenue sharing model where you get commission, when you make conversion of SEMrush subscription plans. When a blog visitor clicks on the affiliate link created in BeRush, he is directed to the corresponding page.

When you refer some visitor to the product page, you are called referral. You will receive referral commission when anybody buys using your special link. At the end of the referral link, there is a special code, that identifies you as an affiliate.

If he completes the payment, the affiliate gets commission for every SEMrush subscription they have purchased.

There are different promo materials in 5 languages. This top affiliate program also provides tracking, reporting, prompt monthly payments and excellent customer support.

Blogger receives commission twice a month, when he has reached threshold. It only takes a few minutes to complete the sign-up process.

Affiliates can earn money online from different SEMrush subscription plans of Pro, Guru, Business.

How to become an Affiliate of SEMrush

First you need to register at the site mentioned here – To become a Semrush Sales Representative:

You will be given a special reference ID for your affiliate account.

It is important you include this REF ID in all your links that re-direct to SEMrush product or sales page.

This helps SEMrush to count visits, sign ups, sales and all the statistics that you see in your profile.

There also lot of banners in different languages.

For each promo material you either get a link or HTML code. Under each banner, includes your reference number, so all you have to do is pick the one, that you like the most and simply copy/paste it to your website.

How you get Paid for BeRush Affiliate Program

There are different partner levels in SEMrush affiliate program. Payment can be made in two ways.

1. Paypal – The minimum payout is $50. 2. Wire Transfer – The minimum payout is $1000.

Only after reaching the threshold, your payment will be made. On 10th and 25th of every month, your affiliate commission payment is made.

The below methods will tell 5 different ways to sell SEMrush subscription package in 2020. It is not that easy to earn affiliate money using the above program. By just dropping your affiliate link in some Facebook group or Reddit channel, you are not going to earn your first sale. You have to strive hard to get results.

People should believe in your review, to make a purchase.

Benefits of SEMrush

Writing simplistic reviews will fetch you money. Customers who read your review and buy through your affiliate link will bring you referral money. For this you need to write a good review about SEMRush.

Since there is lot of competition in affiliate marketing business, it will be more profitable if you write a good review about SEMrush.

Audience will simply not buy a product if you cut and paste content from the web. The reviews on the Internet are mostly paid, so it’ll be easy for an intellectual customer to find out which one is paid and which is not.

So if you write a case-study or your experience with the product, it’ll do well for your affiliate business.

You can write topics like the following.

Site Audit using SEMrush?

How to Get #1 Ranking using SEMrush

Keyword Research using SEMrush

How to Analyze Competitor Data using SEMrush

5 Tips to Earn Online Income using SEMrush

One example where a blogger made a proportionate income from SEMRush affiliate sales is Harsh Agarwal of ShoutMeLoud.com fame. He earned around $11,000 from SEMRush sales alone in 2014.

His blog categorizes to the SEO needs of a customer and he is one of the top blogger of India. Though a newbie blogger may not earn that much from SEMRush affiliate sales, one can take example of his hard work.

Site Audit Reports

You can also make money with Site Audits. For example, Jane Sheeba of Problogginsuccess.com does a similar thing. There is a link under Tools section (on the left hand-side) that says Site Audit. You can click the “Add New Project” button to start the audit.

If you can make clients understand the importance of site audit reports, then they are more inclined to buy the SEMrush product.

There will be 4 stages.

Start Campaign

Go Through Wizard

View and Fix Issues

Rerun Audit

By this way, you can analyze a client’s site and give valuable SEO feedback on that site. For this purpose, you need to enter the following details.

Project Name

Domain

Max Pages Limit

Schedule Day

Notify Me

Exclude Checks

Once completed, click the button that says “Create Project and Start Audit”. You can charge clients for this site audit. A typical site audit will look like this.

Once your audit is complete, report will be mailed to your email.

As you can see above, it gives an overall score for your site in percentage. The report mentions the top 3 errors and the top 3 warnings. When you click on the link, it’ll take you to the detail report in SEMRush account.

Also, the number of errors, warnings and notices for your site are clearly mentioned.

A histogram showing the percentage of different issues also can be seen. More the green, more SEO friendly is you site.

Competitor Analysis

If you are working as an SEO consultant, this tool is of immense help to improve your financial margins. For your clients, you can tell them who their competitors are in various categories. This is part of the site audit.

So many SEO agencies and clients, will be interested to buy SEMrush packages if they know that they can analyze competitor data. This will improve your SEMrush affiliate revenue.

Many clients don’t know which sites are competing against their blog.

Clients will be ecstatic to learn that they are ranking better than their competitors. If you can provide details about a competitor on which metrics he is ranking better, client wishes to improve on them. You can charge your client for these site audit reports.

For example under Organic Research section, just enter your domain, keyword or URL and click on Search. You will get the organic competitors for google.com database.

Various competitors info can be gathered in SEMrush, using which bloggers can find potential benefits of SEO.

You also get the competition level, common keywords, SE keywords, SE traffic, SE Traffic price and Ads keywords. When you click on any number, you will be given detailed keywords under that category.

This is very useful to the client who wants to know what competitors are targeting.

Similarly you can find competitors in Advertising and PLA.

BackLink Profile Data

You can use SEMRush as a backlink analysis tool. This will help you gain money in your off-site SEO efforts. Under the BackLinks section, click on Backlinks label.

Bloggers can spy on competitors to find backlinks and use the same data to improve client’s Google rankings

For example, for one of my competitors I checked the backlinks. I found 17 total results with 5 referring domains. All of them are follow links. You can use your SEO tactics to make full utilization of this backlink analysis data.

Google Ads Research

If you are working as a Google Adwords consultant, you can research for ad positions in this tool. Under Advertising Research > Positions, just enter one of your competitor domain name and click on “Search” button.

Using Advertising research, bloggers can find relevant ads of their client’s competitors.

You will get different data like organic search, paid search, backlinks, organic keywords, ads keywords etc. Different information like top keywords, keyword position distribution, main competitors, competitive positioning map, ad copy position distribution can be got from this detailed report.

Using this data, you can bid for ads on Google Adwords and also suggest clients what to bid on.

The above 5 features of SEMrush should be useful to make an SEO client or agency understand the benefit of this product. If the company or group is convinced, that they get good ROI, they will definitely buy this product from your affiliate link.

Affiliate Program Contest

I don’t want to fool my fellow bloggers saying that SEMrush alone will guarantee #1 rankings in Google. But if used properly, you can reap rich dividends from this tool. This way you are providing good product to your users, who buy from your referral.

If you write a good review about SEMrush product, it can be published on Affiliate Program blog. You are likely to earn $100 to $200 if you win this contest.

What is the Advantage of being a SEMrush Affiliate

You get a personal account when you join BeRush.There are different promo materials like banners and links. You can observe how your referral links are performing. These include how many visits, signups sales and rebills are made to SEMrush through your reference link.

You can also see your earnings balance and how much money you made both in the past and in the present.

SEMrush Affiliate Program – Restrictions

To first start earning through SEMrush Affiliate program, you should register your website. But Adult, gambling and coupon promoting websites are not allowed. You may not receive your commission if fraud of any kind, spamming and other unscrupulous practices are done.

For a complete list of restriction practices in selling this affiliate product, you can go through this link.

What is the SEMrush Affiliate Program Eligibility

Anyone with a blog or website can join this program.

But as mentioned before, websites that contain

pornography,

explicit language or content,

violence,

hate speech,

promote illegal activities,

gambling,

coupons,

bargains or discounts,

violate intellectual property rights or laws,

contain materials that are defamatory,

libelous, or disparaging or links

are not allowed to join this program.

You also have be minimum 18 years old.

If you don’t have a website also you can promote your reference links. E-mail, post videos or promote SEMrush through social networks, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest etc are all allowed.

The advantage with this affiliate program is you can earn decent commission by promoting this product across multiple websites. Different ways to earn through semrush affiliate marketing are mentioned below.

What is SEMrush?

It is an Internet Market Research tool which can help big brands to SMBs gain insights into their website data. You can do Organic Keyword Research, Advertising Research, PLA (Product Listing Ads) Research, Related Keyword Research and many more.

The SEMrush headquarters and office location. About 50 dedicated staff work to make things blend together

Reports will be generated on a regular basis and emailed to your account, so that you can view data within a wink.

It’s NOT an automation tool or spam tool, just like other products found on WarriorForum or such marketing sites. This tool does keyword analysis, known for business intelligence and made a name in competitor analysis software.

You need not download this software and the price is based on subscription.

What is SEMrush Pricing

There are 3 types of recurring plans and 1 monthly plan.

Business ($399.95 /month)

Guru ($199.95 /month)

Pro ($99.95 /month)

Pro (1 month)

You can visit the following page for the complete details and comparison of prices.

What is SEMrush Free Trial

SEMrush provides 7 day free trial for basic plans like Pro and Guru . There are various blogs which write reviews on this product. They provide coupon codes using which you can get 1 month trial which are worth $99 to $199.

You have to provide credit card details to sign up for this free trial.

But there is a catch. You can apply 1 credit card with one account only. So if you are planning to use multiple times different codes with the same credit card it will not work out. | Subscribe to SEMrush Plans

Conclusion

The SEMrush affiliate program is one of the best ways to earn online income. You can easily make affiliate commission, when people buy using your link. Bloggers can easily understand the benefit of SEMrush product, if they have good knowledge of SEO.

Competitor analysis, Site Audit reports, Backlink Profile, Advertiser Research are some of the benefits of using SEMrush product.

You can easily join the SEMrush affiliate program. Once you test the product yourself, you can write better reviews about this product.

How much did you earn from BeRush affiliate site? Are you able to make any referrals? What are the difficulties in earning from this affiliate program.

Let me know your experience in comments.

For more tips please read here:

Having a Social Media Profile is a Business

Social Media Gifts and Talents

Setting Goals For Social Media Marketing Plan

How To Create A Social Media Marketing Strategy

How To Identify Social Media Target Audience

How To find a Product To Sell

Converting Your Social Media Post To Sales

Coming Up With Content For Social Media Post

How To Drive Traffic from Facebook To Your Site

How To Create Traffic on Twitter

Social Media Affiliate Marketing

Why Join Pinterest

The Pyramid of Power Of Online Marketing

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