#but what's funny is he's constantly making typos and spelling errors

[jaeducs]

i love jaijin

[lemon--squeezy]

𝐁𝐚𝐝 𝐛𝐥𝐨𝐨𝐝 | 𝐎𝐍𝐄

Summary: 𝐀𝐚𝐫𝐨𝐧 𝐇𝐨𝐭𝐜𝐡𝐧𝐞𝐫 found love during his teen years and ended up married to his high school sweetheart. However, he hadn't been prepared for the effects caused on him by a younger Agent and coworker.

Pairing: Aaron Hotchner x Original Female Character

Warnings: Mentions of/implied attemped rape, sexual scenes, adult language, angst, boss/employee relationship, cheating, age difference and  canon-typical violence.

A/N: Before we start I just wanted to warn you that English is not my first language so you might see some grammar and spelling errors, if you spot any just let me know please. I hope you can bear with me! This story in also available on Wattpad 

“You made a really deep cut and baby, now we’ve got bad blood…” — Taylor Swift

Rays of a morning sun shine through the many windows, bringing a needy warmth to the cold bullpen of the Behavioral Analysis Unit. As soon as one enters the room, the bitter but invitingly warm scent of black coffee would invade their nostrils; a much needed drink to endure the consuming aspects of working for the FBI. Hushed footsteps, discussions of rapports, chairs moving around and whispers of good mornings are the prominent sounds filling the environment. 

At the center of the room, three distinct agents are discussing among themselves about gossips of the office. A strong, shaved headed man, with dark skin and a smirk plastered on his face. By his side, half sitting on his desk is a woman with fluffy bright blonde hair, thick black glasses supported by her delicate nose and wearing colorful clothes, making her stick out in an ocean of grey suits and blazers. Standing in front of them is a raven-headed woman, with pale skin and dressing a dark outfit like no one else could do. 

While grabbing his mug and sipping his morning coffee, the man looks at his wristwatch, slightly shaking his head in a mocking disapproval and declares, “It’s officially five minutes since our work time started and Agent Davis hasn’t arrived,” he flashes a smirk to the black headed female who had being part of the team for barely a month and continues, “I hope you’re ready to witness your first breakfast time quarrel between the bossman and Amy.” 

Emily, the sophisticated gothic woman, stares confusedly at her teammate and says, “Okay, I’m gonna take the bait. What are you talking about, Morgan?” 

He flashes a mischievous smile, “Do you want to explain it to the newbie, baby girl?” Morgan asks the blonde and eager female to tell the new girl about the most volatile - and funny to watch - dynamic of the team. “I’m pretty sure you’ve already noted that my lovely girl Amelia Davis and our stiff yet good-looking Superior don’t tolerate each other,” Penelope happily blabbers. “Since today is Monday and Amy loooves partying hard on the weekends, she’s already late. Something that displeases the bossman who is constantly waiting to scold Amy because of her little mistakes.” 

“That is intriguing. Are you sure it isn’t all about sexual tension? That would explain their behavior.” Agent Emily Prentiss questions inducing a gasp from Penelope and a laugh from Derek. 

“We’ve all considered it at some point,” the man affirms. “Just don’t say that to Davis or she will lecture you about how terrible it is that two people of the opposite sex aren’t allowed to sincerely and deeply hate one another,” he concludes and looks in the direction of his Superior individual office through the open blinds. “Hotch seems to be especially annoyed today so I bet he won’t even wait for Davis to reach her table before he calls her attention.” Morgan deduces and the elevator cheeps in sync announcing new arrivals, making the three agents stare in its direction. They see a couple of interns hurrying to the coffee marker and the next person to come out is the disheveled figure of Agent Davis. Her crystal blue eyes are hidden by black sunglasses, the woman’s usually perfect long brunette hair is currently disheveled, her button up white shirt is supporting some wrinkles while her dark grey blazer is in her left hand along with her bag. She connects the fingers of her right hand with her temple massaging it in a foolish attempt to ease the headache obviously caused by a hangover. 

Amelia tries to walk discreetly in the direction of her desk, hoping she would pass unnoticed by her boss, but she isn’t successful. Seeing her state, Derek whistles and loudly states, “I think someone had a wild night,” he laughs with Prentiss and Penelope. His booming voice affects the balance of Davis, making her stumble over her own feet and before she gets a hold of her chair and tells the man to be quiet, the harsh sound of a door opening echoes through the entire space of the bullpen. 

“Agent Davis. My office. Now,” the chief unit’s demand rings like thunder, giving chills to the ones around.  

“Fuck,” Amy murmurs while taking off her sunglasses  and dropping her belongings on her desk. 

The brunette drags her legs, taking her time along the short way to her boss’s office. 

Amelia feels like she’s in high school and the principal is calling to lecture her, but that’s something she never experienced during her school years since her teachers adored her effort to have the best grades and eagerness to learn. Besides, she could always blast a polite amiable smile to make people bend at her will. It came easily to Amy, being friendly and kind towards others, virtues that paid off and made everyone like her. Well, everyone but him. 

The door to the room is already opened and to Amy, it resembles the entrance of a

scary and dark cave. After she’s inside, she makes sure to close it to shield herself from the curious ears of her coworkers. She goes straight to one of the chairs across from the stoic man, a journey she’s so used to, considering that Hotchner’s constantly expressing his discontent with her whether it was about being a few minutes late, or about a typo in a rapport, or even choosing to use a grey folder instead of the yellow ones. Everything would lead to criticism and by now she would just take it with humor. She mumbles a good morning but Aaron simply ignores it.

“Tell me, Agent, what’s your excuse for today? Two weeks ago there was something wrong with your car, four weeks ago it was a problem with shower. I can’t wait to hear about another one of your misfortunes,” there’s venom watering each word, his eyes colder than a winter day and his entire posture screams irritation.  

Amy thinks how he’s ever so ridge when she’s around. Every time she enters the same room as him, the jet black haired man would instantly go ridge like her mere presence was a heinous crime. She’s used to it and more than happy to demonstrate that she is also offended by his existence.  

“Would you believe me if I told you that my nanny died?” Davis playfully replies and grins, which boils Aaron’s anger further. 

“Do you think this is some sort of joke?” he snaps, standing from his chair and positioning his hands on the desk that separated them. “I can’t have people in this unit that don’t take their job seriously and I don’t have time to endure irresponsibility and lack of respect.” 

I bet you would have a lot of free time if you just left me the fuck alone, dude - Amelia thinks while maintaining eye contact with the man. 

“One more day of tardiness and you will have to suffer consequences. Is that clear enough for you, agent?” he fumes. 

She bites her lips and swallows a bitter response. Not afraid of the outcome, just too tired to deal with her boss’s intensity so early in the day. “Yes, boss.”

“You can leave now,” he grunts and sits back in his chair. Starting to reach for one of the files on his desk; at the same time, Amelia makes a quick way out of the room. Once she gets to her chair, she releases a loud sigh, longing for the day to be over already. 

“That seemed intense.” Emily comments. She and Morgan are in their respectives chairs and Penelope has made her way to her own office - after the end of the show, of course.  

“You have no idea,” Amy answers while starting her work. 

 “If you don’t mind me asking, what happened between the two of you?” Prentiss carefully asks, genuinely curious.

“He’s the one who decided to hate me since my first day, I’m just returning the sentiment,” Davis explains, unbothered by the question, being a curious person herself she knows how it is once interest sparks. That’s when Dr. Reid and Agent Jareau arrive, talking to themselves. Spencer is carrying a notebook with a sketch of a boy’s face in it, moving around the room frantically and picking a telephone. 

“What’s wrong?” Amelia worriedly questions. 

“Need to get that to everyone as soon as possible,” Reid hurriedly explains while making a call. “Detective Barnes, this is Special Agent Doctor Spencer Reid of the Behavioral Analysis Unit in Quantico,” he clarifies to the person on the other side of the phone and continues rapidly, “Have you had recent murders involving prostitutes? They would’ve been stabbed to death and their hair would’ve been cut off by the killer,” that causes the other Agents to exchange confused glances, intrigued by the sudden event. 

“When was the last recent victim?” the Doctor inquires to the Detective on the line. 

Seems like we have a case, Amy processes. 

[velmaaguilar]

5 Twitter Tactics We Can Learn From Trump

President Trump has thrown ���social media rules” out the window. No other president has been as active on Twitter, or any social media platform for that matter and has even called himself “the Ernest Hemmingway of 140 characters”.

From attacking celebrities to what some call threatening a world war here are 5 things Donald Trump has taught us not to do when it comes to our Twitter strategy.

1. Avoid Typos

Covfefe anyone? Whether you have millions of followers or not, taking a little extra time to check that your published content is correct is essential. Not only do you want to make sure there are no spelling errors, double check for basic grammatical mistakes and that your links are working. Quotes should be properly cited, articles should come from reputable sources and stats should be factual. These things only take a few moments and can make or break how audiences view your brand. The last thing you want from your followers are comments that say your link is broken or that you used the wrong form of “there”.

“Unpresidented” “No challenge is to great” “Hearby” “Our deepest apologizes” “honered to serve” are just some of the embarrassing typos from President Trump that Twitter has a field day with. These mistakes can make your company seem careless, unprofessional and put a dent in your credibility, some may even say incompetent.

2. Brand Consistency

Whichever industry you are in, it can sometimes be beneficial to join in on the cultural conversation and leverage certain trending topics, albeit they pertain to your business. For example, if you sell sporting goods, keeping up with trending hashtags during the Olympics makes sense and can be valuable to both you and your followers. However, when you are the President of The United States, it might be best not to take multiple jabs at Meryl Streep at the Oscars. If something seems off-topic for your brand and you’re reaching for it to make sense for you, leave it alone.

Twitter has been around for over 10 years, it may be a good idea to take some time and go back and scrub old tweets that are inconsistent with your company’s current philosophy. You don’t want any new tweets to be incongruous with older tweets. Many Twitter users are retweeting Trumps cringeworthy older tweets that simply didn’t age well. Users have been digging up tweets that are direct contradictions of his current policies. Now not everyone has archives of hypocritical tweets waiting to be uncovered, however cleansing your account for things that are simply off brand is constructive.

3. Too Much Self-Promotion

Some people have social media strategy down to a science. There is Gary Vee’s, “Jab, Jab, Jab, Right Hook” method, which is basically engage, engage, engage self promote. There is also the 5:3:2 method that’s about balancing your content and focusing on your audience, not yourself. If your entire Twitter presence is just self-promotion you’re not adding anything of value for your followers. Constant self-promo will get you unfollowed or even blocked.

Trump is infamous for being self-congratulatory and constantly tooting his own horn, often referring to himself as a genius and tweeting exaggerated approval ratings. He does this so often that when he does tweet about others it seems disingenuous.

4. Listen and Express Empathy

No, you don’t have to jump on to every #prayfor_____ trending topic you see for the sake of retweets. However, you do want your company to be able to show that they care. In the case of a natural disaster or national tragedy sharing your opinion or “hot take” or placing blame on somebody is the wrong thing to do.

After a hurricane hit Puerto Rico, Trump condemned the San Juan Mayor on her poor leadership abilities. Perhaps tweeting words of reassurance for the Puerto Rican people or providing a link where people can donate would have been more productive. Capitalizing on a tragedy is also a big no-no and may brands have learned this the hard way.

Using your Twitter account to listen is severely overlooked. If a customer uses Twitter to complain, address them and offer to speak to them via DM or provide them a customer service number to get their issue resolved. Having an all out Twitter feud with a customer in front of other followers will hurt you in the end.

5. Being Creative Doesn’t Mean Being Controversial

Being consistent doesn’t mean you can’t be creative, and being creative doesn’t mean you have to be controversial. Trying something new in your social media strategy is a good thing. How will you know something works if you’re not constantly experimenting?

However, a lot of brands can land themselves in hot water when they try to be funny or they try to be risqué. Getting a second, third or 4th opinion on your tweet before you click send can save you from irreparable damage if that tweet goes awfully south. Going viral for a tone-deaf tweet can label your brand ignorant for years.

Although it was once advised to keep politics hush, some brands are going full steam ahead. If your brand is against racism, sexism and homophobia and passionate about certain social issues then speaking out on a matter might be important to you. These days more consumers want to know what companies stand for or if you stand for anything at all.

Culture is changing and brands removing themselves from anything remotely controversial are actually alienating a lot of their audience. Some brands that have spoken out against the president have seen overwhelming support while other brands that have expressed their political stances have been hit with the dreaded b word- boycott.

The post 5 Twitter Tactics We Can Learn From Trump appeared first on SEM Blog.

source https://www.emarketed.com/blog/5-twitter-tactics-from-trump/

[michellemoyer]

5 Twitter Tactics We Can Learn From Trump

President Trump has thrown “social media rules” out the window. No other president has been as active on Twitter, or any social media platform for that matter and has even called himself “the Ernest Hemmingway of 140 characters”.

From attacking celebrities to what some call threatening a world war here are 5 things Donald Trump has taught us not to do when it comes to our Twitter strategy.

1. Avoid Typos

Covfefe anyone? Whether you have millions of followers or not, taking a little extra time to check that your published content is correct is essential. Not only do you want to make sure there are no spelling errors, double check for basic grammatical mistakes and that your links are working. Quotes should be properly cited, articles should come from reputable sources and stats should be factual. These things only take a few moments and can make or break how audiences view your brand. The last thing you want from your followers are comments that say your link is broken or that you used the wrong form of “there”.

“Unpresidented” “No challenge is to great” “Hearby” “Our deepest apologizes” “honered to serve” are just some of the embarrassing typos from President Trump that Twitter has a field day with. These mistakes can make your company seem careless, unprofessional and put a dent in your credibility, some may even say incompetent.

2. Brand Consistency

Whichever industry you are in, it can sometimes be beneficial to join in on the cultural conversation and leverage certain trending topics, albeit they pertain to your business. For example, if you sell sporting goods, keeping up with trending hashtags during the Olympics makes sense and can be valuable to both you and your followers. However, when you are the President of The United States, it might be best not to take multiple jabs at Meryl Streep at the Oscars. If something seems off-topic for your brand and you’re reaching for it to make sense for you, leave it alone.

Twitter has been around for over 10 years, it may be a good idea to take some time and go back and scrub old tweets that are inconsistent with your company’s current philosophy. You don’t want any new tweets to be incongruous with older tweets. Many Twitter users are retweeting Trumps cringeworthy older tweets that simply didn’t age well. Users have been digging up tweets that are direct contradictions of his current policies. Now not everyone has archives of hypocritical tweets waiting to be uncovered, however cleansing your account for things that are simply off brand is constructive.

3. Too Much Self-Promotion

Some people have social media strategy down to a science. There is Gary Vee’s, “Jab, Jab, Jab, Right Hook” method, which is basically engage, engage, engage self promote. There is also the 5:3:2 method that’s about balancing your content and focusing on your audience, not yourself. If your entire Twitter presence is just self-promotion you’re not adding anything of value for your followers. Constant self-promo will get you unfollowed or even blocked.

Trump is infamous for being self-congratulatory and constantly tooting his own horn, often referring to himself as a genius and tweeting exaggerated approval ratings. He does this so often that when he does tweet about others it seems disingenuous.

4. Listen and Express Empathy

No, you don’t have to jump on to every #prayfor_____ trending topic you see for the sake of retweets. However, you do want your company to be able to show that they care. In the case of a natural disaster or national tragedy sharing your opinion or “hot take” or placing blame on somebody is the wrong thing to do.

After a hurricane hit Puerto Rico, Trump condemned the San Juan Mayor on her poor leadership abilities. Perhaps tweeting words of reassurance for the Puerto Rican people or providing a link where people can donate would have been more productive. Capitalizing on a tragedy is also a big no-no and may brands have learned this the hard way.

Using your Twitter account to listen is severely overlooked. If a customer uses Twitter to complain, address them and offer to speak to them via DM or provide them a customer service number to get their issue resolved. Having an all out Twitter feud with a customer in front of other followers will hurt you in the end.

5. Being Creative Doesn’t Mean Being Controversial

Being consistent doesn’t mean you can’t be creative, and being creative doesn’t mean you have to be controversial. Trying something new in your social media strategy is a good thing. How will you know something works if you’re not constantly experimenting?

However, a lot of brands can land themselves in hot water when they try to be funny or they try to be risqué. Getting a second, third or 4th opinion on your tweet before you click send can save you from irreparable damage if that tweet goes awfully south. Going viral for a tone-deaf tweet can label your brand ignorant for years.

Although it was once advised to keep politics hush, some brands are going full steam ahead. If your brand is against racism, sexism and homophobia and passionate about certain social issues then speaking out on a matter might be important to you. These days more consumers want to know what companies stand for or if you stand for anything at all.

Culture is changing and brands removing themselves from anything remotely controversial are actually alienating a lot of their audience. Some brands that have spoken out against the president have seen overwhelming support while other brands that have expressed their political stances have been hit with the dreaded b word- boycott.

The post 5 Twitter Tactics We Can Learn From Trump appeared first on SEM Blog.

Source: https://www.emarketed.com/blog/5-twitter-tactics-from-trump/

[genewelker]

5 Twitter Tactics We Can Learn From Trump

President Trump has thrown “social media rules” out the window. No other president has been as active on Twitter, or any social media platform for that matter and has even called himself “the Ernest Hemmingway of 140 characters”.

From attacking celebrities to what some call threatening a world war here are 5 things Donald Trump has taught us not to do when it comes to our Twitter strategy.

1. Avoid Typos

Covfefe anyone? Whether you have millions of followers or not, taking a little extra time to check that your published content is correct is essential. Not only do you want to make sure there are no spelling errors, double check for basic grammatical mistakes and that your links are working. Quotes should be properly cited, articles should come from reputable sources and stats should be factual. These things only take a few moments and can make or break how audiences view your brand. The last thing you want from your followers are comments that say your link is broken or that you used the wrong form of “there”.

“Unpresidented” “No challenge is to great” “Hearby” “Our deepest apologizes” “honered to serve” are just some of the embarrassing typos from President Trump that Twitter has a field day with. These mistakes can make your company seem careless, unprofessional and put a dent in your credibility, some may even say incompetent.

2. Brand Consistency

Whichever industry you are in, it can sometimes be beneficial to join in on the cultural conversation and leverage certain trending topics, albeit they pertain to your business. For example, if you sell sporting goods, keeping up with trending hashtags during the Olympics makes sense and can be valuable to both you and your followers. However, when you are the President of The United States, it might be best not to take multiple jabs at Meryl Streep at the Oscars. If something seems off-topic for your brand and you’re reaching for it to make sense for you, leave it alone.

Twitter has been around for over 10 years, it may be a good idea to take some time and go back and scrub old tweets that are inconsistent with your company’s current philosophy. You don’t want any new tweets to be direct contradictions of older tweets. Many Twitter users are retweeting Trumps cringeworthy older tweets that simply didn’t age well. Users have been digging up tweets that are direct contradictions of his current policies. Now not everyone has archives of hypocritical tweets waiting to be uncovered, however cleansing your account for things that are simply off brand is constructive.

3. Too Much Self-Promotion

Some people have social media strategy down to a science. There is Gary Vee’s, “Jab, Jab, Jab, Right Hook” method, which is basically engage, engage, engage self promote. There is also the 5:3:2 method that’s about balancing your content and focusing on your audience, not yourself. If your entire Twitter presence is just self-promotion you’re not adding anything of value for your followers. Constant self-promo will get you unfollowed or even blocked.

Trump is infamous for being self-congratulatory and constantly tooting his own horn, often referring to himself as a genius and tweeting exaggerated approval ratings. He does this so often that when he does tweet about others it seems disingenuous.

4. Listen and Express Empathy

No you don’t have to jump on to every #prayfor_____ trending topic you see for the sake of retweeting. However, you do want your company to be able to show that they care. In the case of a natural disaster or national tragedy sharing your opinion or “hot take” or placing blame on somebody is the wrong thing to do.

After a hurricane hit Puerto Rico, Trump condemned the San Juan Mayor on her poor leadership abilities. Perhaps tweeting words of reassurance for the Puerto Rican people or providing a link where people can donate would have been more productive. Capitalizing on a tragedy is also a big no-no and may brands have learned this the hard way.

Using your Twitter account to listen is severely overlooked. If a customer uses Twitter to complain, address them and offer to speak to them via DM or provide them a customer service number to get their issue resolved. Having an all out Twitter feud with a customer in front of other followers will hurt you in the end.

5. Being Creative Doesn’t Mean Being Controversial

Being consistent doesn’t mean you can’t be creative, and being creative doesn’t mean you have to be controversial. Trying something new in your social media strategy is a good thing. How will you know something works if you’re not constantly experimenting?

However, a lot of brands can land themselves in hot water when they try to be funny or they try to be risqué. Getting a second, third or 4th opinion on your tweet before you click send can save you from irreparable damage if that tweet goes awfully south. Going viral for a tone-deaf tweet can label your brand ignorant for years.

Although it was once advised to keep politics hush, some brands are going full steam ahead. If your brand is against racism, sexism and homophobia and passionate about certain social issues then speaking out on a matter might be important to you. These days more consumers want to know what companies stand for or if you stand for anything at all.

Culture is changing and brands removing themselves from anything remotely controversial are actually alienating a lot of their audience. Some brands that have spoken out against the president have seen overwhelming support while other brands that have expressed their political stances have been hit with the dreaded b word- boycott.

The post 5 Twitter Tactics We Can Learn From Trump appeared first on SEM Blog.

Source: https://www.emarketed.com/blog/5-twitter-tactics-from-trump/

[theemarketed]

5 Twitter Tactics We Can Learn From Trump

President Trump has thrown “social media rules” out the window. No other president has been as active on Twitter, or any social media platform for that matter and has even called himself “the Ernest Hemmingway of 140 characters”.

From attacking celebrities to what some call threatening a world war here are 5 things Donald Trump has taught us not to do when it comes to our Twitter strategy.

1. Avoid Typos

Covfefe anyone? Whether you have millions of followers or not, taking a little extra time to check that your published content is correct is essential. Not only do you want to make sure there are no spelling errors, double check for basic grammatical mistakes and that your links are working. Quotes should be properly cited, articles should come from reputable sources and stats should be factual. These things only take a few moments and can make or break how audiences view your brand. The last thing you want from your followers are comments that say your link is broken or that you used the wrong form of “there”.

“Unpresidented” “No challenge is to great” “Hearby” “Our deepest apologizes” “honered to serve” are just some of the embarrassing typos from President Trump that Twitter has a field day with. These mistakes can make your company seem careless, unprofessional and put a dent in your credibility, some may even say incompetent.

2. Brand Consistency

Whichever industry you are in, it can sometimes be beneficial to join in on the cultural conversation and leverage certain trending topics, albeit they pertain to your business. For example, if you sell sporting goods, keeping up with trending hashtags during the Olympics makes sense and can be valuable to both you and your followers. However, when you are the President of The United States, it might be best not to take multiple jabs at Meryl Streep at the Oscars. If something seems off-topic for your brand and you’re reaching for it to make sense for you, leave it alone.

Twitter has been around for over 10 years, it may be a good idea to take some time and go back and scrub old tweets that are inconsistent with your company’s current philosophy. You don’t want any new tweets to be direct contradictions of older tweets. Many Twitter users are retweeting Trumps cringeworthy older tweets that simply didn’t age well. Users have been digging up tweets that are direct contradictions of his current policies. Now not everyone has archives of hypocritical tweets waiting to be uncovered, however cleansing your account for things that are simply off brand is constructive.

3. Too Much Self-Promotion

Some people have social media strategy down to a science. There is Gary Vee’s, “Jab, Jab, Jab, Right Hook” method, which is basically engage, engage, engage self promote. There is also the 5:3:2 method that’s about balancing your content and focusing on your audience, not yourself. If your entire Twitter presence is just self-promotion you’re not adding anything of value for your followers. Constant self-promo will get you unfollowed or even blocked.

Trump is infamous for being self-congratulatory and constantly tooting his own horn, often referring to himself as a genius and tweeting exaggerated approval ratings. He does this so often that when he does tweet about others it seems disingenuous.

4. Listen and Express Empathy

No you don’t have to jump on to every #prayfor_____ trending topic you see for the sake of retweeting. However, you do want your company to be able to show that they care. In the case of a natural disaster or national tragedy sharing your opinion or “hot take” or placing blame on somebody is the wrong thing to do.

After a hurricane hit Puerto Rico, Trump condemned the San Juan Mayor on her poor leadership abilities. Perhaps tweeting words of reassurance for the Puerto Rican people or providing a link where people can donate would have been more productive. Capitalizing on a tragedy is also a big no-no and may brands have learned this the hard way.

Using your Twitter account to listen is severely overlooked. If a customer uses Twitter to complain, address them and offer to speak to them via DM or provide them a customer service number to get their issue resolved. Having an all out Twitter feud with a customer in front of other followers will hurt you in the end.

5. Being Creative Doesn’t Mean Being Controversial

Being consistent doesn’t mean you can’t be creative, and being creative doesn’t mean you have to be controversial. Trying something new in your social media strategy is a good thing. How will you know something works if you’re not constantly experimenting?

However, a lot of brands can land themselves in hot water when they try to be funny or they try to be risqué. Getting a second, third or 4th opinion on your tweet before you click send can save you from irreparable damage if that tweet goes awfully south. Going viral for a tone-deaf tweet can label your brand ignorant for years.

Although it was once advised to keep politics hush, some brands are going full steam ahead. If your brand is against racism, sexism and homophobia and passionate about certain social issues then speaking out on a matter might be important to you. These days more consumers want to know what companies stand for or if you stand for anything at all.

Culture is changing and brands removing themselves from anything remotely controversial are actually alienating a lot of their audience. Some brands that have spoken out against the president have seen overwhelming support while other brands that have expressed their political stances have been hit with the dreaded b word- boycott.

The post 5 Twitter Tactics We Can Learn From Trump appeared first on SEM Blog.

Source: https://www.emarketed.com/blog/5-twitter-tactics-from-trump/