#but the behaviors emerge because of how users intuit site interaction based on the interface

[roughentumble]

"hmmmm is twitter twitter because of the layout or the emergent behaviors of the users?? 🤔 checkmate atheists" hey and why do you think user behavior is what it is on that site. what shapes user behavior and site interaction. quickly now quickly

[netleafinfosoft]

Top 20 Trends To Influence Web Development Domain In 2020

Web Development : The thriving web world has over 1.8B websites and fewer than 200 million active websites so far . a day many thousands of latest websites are added to accentuate the competition.If you would like to form your business website noticeable among all the active websites. Then, you would like to implement innovative ideas and follow development trends. it’s inevitable for web developers to stay future trends in mind while developing an enterprise-grade website.After tons of brainstorming, we’ve gathered the foremost precise predictions about the online development trends for 2020 and beyond.

Here we mention top 20 futuristic trends as a gist of collective thoughts of our experienced web developers:

1. AMP Is A New Norm

Web Development : The responsive web design approach is hip since 2015 when Google has started giving more importance to mobile-friendly websites.

As per the February 2017 report from Adobe, Accelerated Mobile Pages (AMP) are accounted for 7 percent of all web traffic for USA’s top publishers.

Yes, this Google-sponsored open-source project has gained ground with the support of Bing, Pinterest, and Twitter.AMP is meant to reinforce the general performance of web page and ads while improving website speed and user experience. It works seamlessly and other people have started liking it. In a way, it’s fair to say that AMP is here to remain .

2. The Arrival Of Progressive Web Apps (PWA)

When it involves bringing the simplest of mobile sites and native apps by leveraging the technological advancements, Progressive Web Apps (PWA) appear as if an excellent concept.

It is predicated on the web evolution and adoption of HTML 5. you’ll provide an equivalent functionality and flawless user experience to native apps with the assistance of PWAs.

The eCommerce giant Flipkart has introduced PWA and witnessed a 70 percent increase in conversions. Here may be a Flipkart’s case study that shows the impact of PWA within the online business.

3. Chatbots Rock

How about giving your online support a chatbot advantage?

As per the research report of NewVoiceMedia, the US companies lose around $62 million per annum thanks to poor customer services.

4. Push Notifications Prevail

Just like mobile apps, websites with push notifications can assist you to succeed in a huge audience and leverage the advantages of online marketing. Push notifications are one among the foremost powerful solutions for engaging visitors and customers. However, you would like to remain faraway from overusing them. you’ll inform your customers about special discounts. The company’s customer-centric activities, and therefore the like with the assistance of push notifications.

5. Static Websites Do Not Go Anywhere

Yes, dynamic websites are quickly outpacing their static counterparts. But, it doesn’t mean that static websites are dead. Actually, as we witness exponential growth within the number of internet sites within the web world, only simple and easy websites with a fast load time will succeed. Static websites can serve these objectives and supply an economical choice to business owners. However, the online design should be engaging and interesting for the purchasers .

6. RAIL Concept On The Rise

Response Animation Idle Load (RAIL) designing concept is here since 2015. But, now we will expect that it’ll thrive in 2020 and beyond. The concept is related to a faster load time (under 1 second) and therefore the excellent performance of the web site .It focuses on a pleasing user experience. A Smashing article has revealed that RAIL breaks down UX into tap, drag, scroll, etc. actions and provides performance goals along side a structure necessary for better performance. In brief, the RAIL concept is beneficial for web designers who follow the user-centric approach.

7. Motion UI is prepared To Reign

Web Development : Yes, today’s web users want everything simple yet intuitive. Enter Motion UI. It can differentiate the planning even with a minimalistic website with a chic and useful interface. All it requires thorough research and proper implementation to figure wonders for increasing the conversion rate on your website.

Motion UI includes animated charts, hovers, background animations, and delightful headers. you’ll stand your website out from the gang with the assistance of motion UI.

8. Browser Extensions are going to be More Popular

Google Chrome extensions are much in demand lately and a huge article titled 20 Best Google Chrome Extensions to form Your Life Easier proves it! on the other hand , people have started considering browser extensions as a threat to their privacy. this is often because such extensions can read tons of online activities of the user with the assistance of varied permissions. If you would like to return up with the foremost useful extension, you would like to require care of privacy protection. Web Development

9. VR And AR

VR and AR are futuristic technologies that are capable of adjusting the ways of interaction with websites. Companies like Google, Samsung, and Microsoft are investing an enormous amount in these technologies. you’ll offer an immersive experience of the virtual world to the users with the assistance of VR.

On the opposite hand, AR shows a glimpse of a virtual world within the world while enhancing the user experience. Now both these technologies aren’t limited to mobile apps. it’s expected that their collective market size would worth USD $215 billion by 2021

10. Single Page Applications (SPAs) Will Thrive

Facebook, Gmail, and Github are highly popular samples of Single-Page Applications (SPAs). A SPA eliminates the need of reloading the online page when in use by loading all the content through JavaScript. SPAs work inside the browser and show natural behavior. Users love it because SPAs don’t need additional waiting time, and directly render the online pages within the user’s browser.

Now, Let’s undergo the newest Web Development Trends associated with Futuristic Or Emerging Technologies:

11. Internet Of Things (IoT) are going to be focused

As per a Statista survey, there’ll be almost 31 billion connected devices in 2020. This enormous growth within the number of IoT devices also will impact the online development process as enterprises tend to regulate these devices through a desktop or laptop.

What’s more, to supply better services to customers or the overall public, the mixing of devices with the web site is of utmost importance. Though today only a couple of websites have an IoT integration, it’s fair to say that the concept will remain focused within the near future because the number of connected devices will increase gradually.

12. Blockchain Technology Will Find Its Place

Though Bitcoins has gained enough popularity throughout the year 2020, the story of blockchain technology has just begun! This technology is predicted to bring radical changes within the thriving web industry.

The blockchain technology offers a secure and secure online transaction while eliminating the need of intermediaries. This innovative technology uses standard data storage for helping the users to store data in several locations worldwide.

Blockchain facilitates banks and financial organizations to stay the customer’s data safe with the assistance of algorithms. Therefore, the BFSI sector will integrate this technology into their system within the coming years.

13. AI And Machine Learning Will gain ground

Do you know that chatbots work on the concept of AI (Artificial Intelligence) and machine learning?

In the approaching days, we will presume that the role of chatbots and machine learning concepts will get wider than ever within the web world.

Globally, big names including Facebook, Google, Microsoft, and Twitter are investing an outsized amount in both AI and machine learning. within the coming years, web developers may have to incorporate features or functionality powered by AI. It brings radical changes within the web development domain.

14. JavaScript

Java is for developing Android mobile apps, JavaScript is for developing dynamic web apps. JavaScript has remained one among the foremost prevalent web development trends in 2018, and it’s getting to strengthen with the arrival of latest frameworks and rich libraries. Web Development

Higher adaptability for offering customized functions and ease-of-use make JavaScript frameworks a preferred choice for web developers worldwide.

JavaScript facilitates developers to create clean, robust, and more responsive websites. Closures, callbacks, are a couple of of the noteworthy features of this reliable framework. we will certainly expect that within the coming years, JavaScript-based frameworks or platforms will drive web development.

15. Static Website Generators

When there’s a requirement of developing a static website with simple texts, web developers believe static website generators. Such generators enable them to make static websites with user-friendly functionality. It includes faster loading, better security, and effective traffic management.

However, static websites developed by using these generators aren’t easy to use and fewer interactive for visitors. Now, this is often something that must be addressed because people expect interactive websites lately . However, because the technology evolves, the static website generators also will improve to supply an upscale and better user experience in static websites.

16. Illustration

Web Development : When it involves building an internet site , both web design and development go hand in hand. Illustrations, fonts, and forms are literally designed concepts. But they’re useful for creating websites more user-friendly and interactive. it’s necessary for web development companies to remain updated with this design trend.

Illustrations and other design aspects can convey the message more effectively and minimize the utilization of text. they will make your website more appealing and interesting. The trend of illustrations will remain the foremost important web development and style trends in 2020.

17. Typography

Though illustrations and animations can make the web site more interactive and impressive, it’s dangerous to neglect typography. Your website should be in line together with your business model and typography assists it in meeting this requirement. Web Development

As we witness an increase within the number of typography collections with the arrival of latest letters, this trend is predicted to remain for an extended time. From experimenting to implementing new letters and designs , typography will still affect the online development domain positively.

18. Voice Search Optimization

Siri, Alexa, and Google Assistant have started replacing text-based search functionality. Yes, it’s expected that nearly 50 percent of search queries are going to be done using voice rather than text by 2020. In other words, voice search has become a serious trend and it influences major search engines worldwide. As people become easier with this futuristic feature, we’ll see development in voice search optimization.

Today, quite 55 percent of teens and over 44 percent of adults use the voice search feature on a day to day . This fact confirms that the voice search is here to remain . Talking about the newest web development technology, the voice search feature can enhance the mobile responsiveness of your business website. As per Google’s research, around 20 percent of mobile searches are supported voice.

19. Cybersecurity

Web Development : This is one among the foremost important web development trends as we witness the growing incidences of knowledge breaches and other cybercrimes. Concerns associated with data protection loom large for IT professionals and entrepreneurs alike. Most of the main organizations are becoming able to face the wave of cyberattacks which will cripple their operations and compromise critical data. In other words, companies give the highest priority to cybersecurity, and therefore the web development domain also will reflect it.

Web Development : Though securing corporate data from hackers seems an uphill task, it’s not impossible to realize . we will expect significant development on this front during a short time. Many countries have already established their cyber army to tackle the difficulty of cyberattacks.

20. User Behavior Tracking

In layman’s terms, this idea is said to the user’s online behavior. It involves the study of variety of clicks, user interaction, mouse movement, and various patterns of the user’s behavior. because the competition intensifies, companies strive for providing a pleasing user experience on their websites and apps. There, the concept of user behavior tracking comes into the image.

Web Development : In years to return , this approach is predicted to become the foremost sought-after one of the online developers. If you’re getting to develop a business website, it’s advisable to integrate user behavior tracking in your site to remain before the curve. All you would like to consult a reputed web development company.

Along with these major trends, we will expect a couple of concepts like real-time web apps, Google Map integration, image sharing, image-related improvements, minimalist design, and functional programming will gain momentum within the year 2020 and beyond.

The new web development technologies like Node.JS and Angular.js are highly advanced JavaScript frameworks. that enable the online developers to create next-gen websites and web applications.

In this blog, we’ve covered most the foremost important trends to observe in 2020. you’ll get more insight into these trends from our experienced web developers. At Netleaf Software, our endeavor is to supply enterprise-grade web solutions to our esteemed clients worldwide. Just contact us together with your idea, and that we will convert it into a totally functional website

[dorothydelgadillo]

Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

Site search has traditionally been ignored by marketers and relegated to IT departments.

While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.

However, recent advances in behavioral analytics and artificial intelligence have been revolutionary for on-site search software, enabling marketers to create more compelling (and friendly) customer experiences.

To support customer engagement with relevant pieces of content, a new class of advanced site search engines is emerging.

It offers improvements like intuitive interfaces, automatic relevance adjustments, behavioral analytics, and predictive features to help site visitors find the exact information they are looking for.  

Site Search is quickly becoming a new medium of digital conversation.

Why Should You Care About Site Search?  

Site search is one of the most important ways to communicate with and understand the behaviors of website visitors.

On average, 1 in 3 visitors to a website will use the search function to find specific content they are looking for.

These visitors are more likely to convert versus a user who browses using standard site navigation.

This is because site search users tend to be “objective focused.” In other words,  they are looking for something specific and are telling you in their own language what they want.

This is borne out by the conversion metrics available from site search.

In a recent study of eCommerce sites, visitors that used search on a site converted at 4.63% versus the websites’ average of 2.77%. That's 1.8 times more effective and consequently, these visitors went on to contribute 13.8% of the revenue to these sites.

Despite this, site search continues to be ignored by many as a marketing solution.

The result is visitors finding a varied mix of content based literally on the keyword they entered, and in some cases, nothing at all. It’s not what they want or actually need.

This usually results in frustration for the user, as well as a missed opportunity for the marketer.

via GIPHY

Given the increased focus on content marketing across all industries and the rapid rise in spending on content creation, marketers are missing a golden opportunity to deliver highly relevant and compelling content directly to their target audiences with site search.

It’s a home-field advantage that cannot be overstated, yet is chronically underserved by “passive” search tools that lack the intelligence being need in every aspect of the digital customer journey.

The Elephant in the Room Just Walked Out

One of the main reasons more focus has not been placed on the development of better on-site search technology has been the elephant in the room -- Google.

As an industry leader that controls over 60% of the national market share, and a brand name that is almost synonymous with the act of internet search itself, it has traditionally been a daunting task to compete with Google’s site search offerings.

Google Site Search (GSS) has largely been the go-to option when looking for a site search utility. Inexpensive and easily available, to date it has been the most utilized tool in the market.

However, while GSS has the Google pedigree behind it, it has always been a relatively mediocre tool from a marketing perspective.

With no manual control over the ranking of results and the relative lack of access to actual human tech support, Google Site Search worked well enough for basic sites but stopped short of being the type of flexible and powerful solution that greatly enhanced the website user experience or empowered marketing teams.

However, Google announced the discontinuation of Google Site Search and Search Appliance, with all their strengths and shortcomings, by April 2018.

In their place, the search giant is offering the new Google Custom Search, however, Custom Search contains a host of unsatisfactory features, such as the visual disconnect of the search display from the rest of the site, and a lack of control over the customization of results.

Even worse the new Google solution is 100% ad supported. Ads from across the internet appear in your search results, some of which might even be from competitors.

The end of these Google search products has suddenly left a vast number of organizations worldwide scrambling to find an effective replacement to continue with, but from an evolutionary perspective, this is a blessing in disguise.

With most of Google’s popular on-site search products retired, the gap is being filled with intuitive new search solutions from providers that offer more features based on customer preferences, data analytics, and the ease of implementation.

The Rise of “Guided” Search

Recent advances in behavioral analytics and front-end software development have created increased interest in creating more compelling customer experiences.

To support customer engagement with specific pieces of content that are relevant to them, a nascent category of “guided” on-site search engines is emerging.

The Benefits of Guided Search:

Provides both users and marketers with visible options for clarifying and refining queries.

Enables users to filter their searches to get more focused results.

Serves up results in an intelligently categorized layout that leads directly to the information they are looking for.

Enables the marketer to pre-define aspects of the user path via behavioral analytics, and allows them to manually rank and modify the results being served on their sites.

Allows both the marketer and the user to search using complex search terms

Guided search is especially useful in providing context and structure to large volumes of content.

It’s more of a discovery tool than a mere search tool, as it covers different dimensions of your site’s content, allowing users to understand what is available across your site and reveals content they may not have been conscious of.

It also narrows down results into different dimensions to easily review and select what is actually relevant to them.

Overall, the use of a guided search offers a solution to marketers who are constantly dealing with irrelevant search results.

For example, with guided search, marketers can learn how particular bits of content relate to others by following them down the search funnel.

This knowledge can be used to leverage lesser-known content by tying it to more popular search terms.

This way marketers can have a significant amount of influence on the user journey within their search.

Artificial Intelligence: The New Search Frontier

One of the key elements that make guided search possible is artificial intelligence (AI) technologies, such as machine learning.

This cognitive technology has given us the ability to create autonomous systems that can recognize links between search words and common queries, as well as learn and improve themselves based on the feedback of previous search results.

Site search engines essentially become smarter with every new user interaction. They learn about user-intent, queries, and concepts with greater speed, efficiency, and less human error.

The application of machine learning has been revolutionary for on-site search software; it offers a long list of improvements such as intuitive relevance adjustments, behavioral analytics, and predictive features that provide results users did not even know they needed.

via GIPHY

Some of the effects of machine learning on-site search are:

Improved result ranking

Greater relevance

Clearer query understanding, with classification of intent

Spelling error detection and suggestions

Identification of relevant synonyms

Clearer page/document classification

In-depth understanding of user behavior and journey

AI-driven search: A rich marketing resource

The rich customer data delivered by machine learning engines is a powerful resource marketers can tap into.

AI-driven search isn’t just an autonomous system providing continuous enhancements within the user journey, it can also offer deep insights into user behavior.

As mentioned earlier, while search results will experience a drastic improvement in quality and relevance, along with greater personalization, marketers can also use it to better understand their customers and manually tweak search engine settings to their advantage.

AI-powered search provides marketers with predictive knowledge that helps them make sense out of the masses of data from subsites, content, channels, and more—and apply it to identify user intent, trends in behavior, and successful content.

Relevance is updated automatically and search results are kept at optimal quality, giving them more time to spend on other tasks such as content creation and refinement.

In the long run, with all of these capabilities, AI-driven guided search can save marketing and IT teams hours trying to analyze and optimize their website content.

Marketers can take advantage of data mined from search analytics and user journeys to learn more about customer behavior and model marketing prospects against predicted customer needs.

Buying A Search Solution

Despite its technicality,  modern marketing and content teams should have more claim to the tool than other departments because they are the ones who understand their target users and can best determine what pages should ideally show up at the top of the search results.

The search solution you select for your website should have the perfect mix of intelligent autonomy and customizable features so that you have control over your search engine.

When evaluating site search solution to find ones that offer you a guided experience and superior relevance, you should look for several key characteristics:

1. Ease of implementation

Contrary to popular belief, on-site search implementation and maintenance need not be a technical process executed only by developers.

In its simplest form, site search with a script implementation is the easiest path to take; it’s just a simple snippet of JavaScript code that can be pasted within your site’s code to set-up search.

With the ease and flexibility of software-as-a-service (SaaS) solutions, the implementation of on-premise search solutions with the accompanying complications and expense of hardware installation, maintenance and support staff, is rapidly becoming a less attractive option.

However, with this, all the technical work can potentially be handled by the search provider, so you won’t have to fuss around with the development team every time something needs to be examined or updated.

2. Powerful relevance engines

A good on-site search solution needs to be powerful enough to effectively rank pages according to the relevance for the user.

Many basic on-site searches, like those built into a CMS lack this functionality.

Results are often ranked based on a wide variety of undefinable criteria, with disorganized results appearing from across the site. This makes results less focused and relevant to the query -- and frankly less useful.

A good on-site search engine should have an advanced technology base, preferably one that is machine learning-driven, that can automatically deliver results that are focused and highly relevant.

3. Design Customization

Ideally, your search solution should make it easy to customize the visual presentation and results on your website.

The search input bar and results page should not stand apart from the overall design of the website. They should be tightly integrated visually to create a seamless experience for the user.

A well-built solution should offer the option of both in-line or overlay search presentation and allow you to customize the colors, fonts, and other visual attributes of your search to match the website.

4. Easy-to-use tools

With the aforementioned rise of SaaS search solutions, simpler solutions with more user-friendly interfaces are being built on-top of advanced search technology platforms to provide a solution that is not just powerful, but accessible to all.

Rather than relying on your web development team to tweak the search engine, newer SaaS search solutions enable marketers to directly monitor and adjust their solution in real time via an intuitive non-technical interface.

Ongoing tasks like adjusting results rankings, removing old content that is no longer pertinent, adding uncommon keywords as synonyms to search terms, or creating separate engines for different areas of a website, are now easy for site managers or marketers to go in and adjust manually.

A good on-site search solution should at least provide basic tools, such as page ranking, spell check, and synonyms.

More advanced customization tools you may want include facets, search boosting, and banners that allow you to create a site search experience that guides users down a pathway of discovery and increases successful conversions.  

5. Actionable Analytics

Search is more than just a customer facing tool -- it’s also an enable marketers to make data-driven decisions.

Look for powerful analytics and reporting dashboards that can save you time by guide you o the most relevant behavioral data for visitors to your sites.

A thoughtfully-constructed search analytics platform should give you the actionable insights you need to better understand your visitors, custom rank your search results, and continually refine the quality and relevance of your web content.

6. Human Support

When Google reigned over the site search industry, one of its few,   unfortunate flaws was its lack of customer support.

No matter how user-friendly a solution is, it is always reassuring to have the support of the tech provider to help with any implementation, maintenance, or optimization issues.

A good relationship between the provider and the customer is reciprocal. As providers answer questions and issue resolutions, customers, in turn, can provide constructive feedback to further improve their solution.

Direct phone and email support are the gold standards in the search industry and is often a crucial factor in ongoing customer satisfaction.

Optimizing the Customer Journey with Intelligent Search

on-site search should not be considered a “nice to have,” but recognized as a vital aspect of the user experience, brimming with information and opportunity for marketing and content teams.

Only when you understand what motivates your users to make the choices they do on your site, can you provide the best experience for them.

An intelligent, guided search solution can deliver profound behavioral and psychographic insights to understand these.

The data collected can reveal much about your user’s behavior and intent, as well as the obstacles they experience on your site.

Properly utilizing search and user profile data, and experimenting with the search results, will bring a wealth of benefits to accelerate your marketing strategy.

Plus, you can combine data from on-site search with that from other areas such as social media, purchases, and more, to construct detailed user profiles.

It will enable you to personalize and contextualize the user journey, once again, providing an enriching experience that enhances brand engagement and loyalty, turning curious users into loyal followers.

About Cludo Site Search & Insights

Cludo is a powerful search & insights engine that optimizes the way organizations and their customers connect with and use information.

Our easy-to-use site search platform empowers you to easily customize and gain deep insights from your website’s search functionality.

Unlike passive search, our unique platform enables you to custom rank and prioritize search results, automatically creating an intelligently guided search experience for website visitors.

Headquartered in Copenhagen, with offices in Minneapolis and London, Cludo’s intelligent search & insights SaaS product is compatible with any website, and backed by an exceptional commitment to customer happiness. For more information visit www.cludo.com

from Web Developers World https://www.impactbnd.com/blog/guided-site-search