#but now they have leverage over youtubers who want to content farm them
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if dan and phil got married do you think we’d even know? i feel like they probably wouldn’t share and it would be a very small event with only a few people? idk that’s just the vibes i get from what they’ve said about marriage… i think it would be funniest if they shared but only vaguely so we would forever have to wonder
honestly irl i would want it to be a very small event, like just family and even in the family just the ones that are actually close and its just a nice pleasant normal wedding
but the reception. they go all out its a full on rave at their fav bar that they rented out theres drinks theres coke theres poppers the whole nine yards and OFC this is the one they invite youtuber friends to but they all have to sign a contract that if they vlog, dnp will only be in 15% of your vlog maximum being seven minutes, and they cant say that its dan and phil's party but some other party and dnp just happen to be there
#important: its not an nda its a contract#they want youtubers and influencers to make it look like the most ballin party and not be able to say where they actually went#and now dnp have the upper hand. cuz lbr they wouldnt really care if it gets leaked#like sure twitter will be more annoying than usual bit other than that whatever#but now they have leverage over youtubers who want to content farm them#also pj is not a youtuber invite pj and sophie are of course invited to the actual wedding
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Things You Should Know About Internet Geekies
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Ok, I Think I Understand Internet Geekies, Now Tell Me About Internet Geekies!
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17 Ways You Can Make Money Online Right Now
It's possible to make money online to work at home–or use these skills to eventually travel the ... [+] world.
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Want to make money without leaving home during the coronavirus pandemic? Or do you want to figure out ways to make money online so that you can fund your travels when coronavirus subsides? International Living—a website dedicated to helping people live and travel aboard—has just issued an insightful new report on 50 ways to make money in retirement. The report is aimed at retirees who want to fund their lives overseas, but here’s the secret gem: Hidden between the advice on opening a gallery, becoming a tour guide or joining the craft beer revolution, you’ll find smart advice that anyone can use to make money online. “No matter your skill set, no matter what you do now or did in the past, there is an option that will align with your own skills and passions,” the InternationalLiving.Com editors explain.
According to Jennifer Stevens, executive editor at International Living, the list is vast, but it isn’t comprehensive. “We created it to give people a sense for the scope of opportunity out there,” says Stevens. “We’ve written lots about the different ways expats abroad fund their lives. Sometimes it’s with online work—like writing or drop-shipping. Sometimes it’s in-person services they provide, from running a consignment store to wedding planning. Certainly, the online opportunities provide great flexibility and portability. But it’s worth pointing out that business owners in many places tell us that it’s much easier to start a business abroad because it’s often less expensive and less bureaucratic than it is at home.”
Though it might seem like an unusual time to start a new career, Jeff Opdyke—the Prague-based editor of The Savvy Retiree and contributor to International Living—says that “it’s up to us to learn how to take back control of our own lives, of our lifestyles and our personal happiness.”
Opdyke also points out that for all the damage coronavirus has wrought and all the damage still to come, it might have some positive outcomes when it comes to the work world. “What this crisis is demonstrating is the capacity for so many workers to untether themselves from cubicles and work from home—or wherever,” he says. “In the cold, corporate calculus of a post-corona world, I think we’re going to see an increasing number of visionary companies realize that there are vast cost savings to be had in letting workers work from wherever. There’s no need to pay the costs of running a cubicle farm when workers already have places they can work—their home, a coffee shop, wherever. And I think we will see increased productivity from this because workers will be motivated.”
So the lesson here is that while you might be working from home now, this might eventually translate into living and working abroad—and living the dream. Opdyke’s advice? “Be as productive as you possibly can. Be over-productive. Step up your game so that when all of this over, you have some potential leverage to talk to your bosses about trying a work-at-home life. That’s assuming, of course, you like your work-at-home life. Not everyone will. But if you feel the freedom those of us working remotely feel, then now, amid this crisis, is a great opportunity for you to shine so that bosses take note.”
So whether you’re looking to live in a foreign country some day, just want to work from home in the current coronavirus environment or want to restructure your career to be able to work remotely forever, read on for 17 ways you can make money online. It’s valuable information to have during this current economic crisis—and beyond.
After that, we’ve got three creative money-making ideas from the International Living list that we dream about doing when the world gets back to normal.
Photography can help you fuel your career right now.
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1. Sell Your Photos
Do you have photo skills or live in an area where images are in demand? “Stock photography websites are huge repositories of photographs, covering almost every possible subject you could imagine,” advises International Living. So how does it work? Photographers can upload their images to any one of a number of huge databases, allowing magazine editors, designers or any organization with a website to buy them. And the beauty of stock websites: Photos can be sold any number of times—so you can continue to make money without any effort. Photography sites to check out include Shutterstock, Photoshelter and Getty Images.
2. Create How-To Videos
“In recent years, YouTube has grown into the go-to source for all manner of video courses and guides,” says International Living. “Instructors can monetize their videos by charging a subscription fee or password protecting content for paying customers only.” This article shares some tips from one real estate agent who made $100,000 in one month on YouTube. Another piece of advice from International Living: Get to know the phrases that people search for. To find potential search phrases, start typing “how to [your topic]” into YouTube’s search bar and notice what phrases are generated in the auto-fill dropdown. Make sure to use the same keywords when you write your video title, description, and tags.
3. Become a Copywriter
Want to earn a great income no matter where you live—a house by the sea in Latin America, an historic European city or even on a Greek island? Copywriting could be ideal for you. According to International Living, “copywriting is a mega-industry, ripe with opportunity. And yearning for people who can fuel it with fresh marketing messages and one of the best benefits of the freelance copywriter’s lifestyle is that you can get paid in U.S. Dollars…yet live virtually anywhere in the world.” Express Writers has tips on how to become a copywriter and is also a resource for jobs.
You can teach English anywhere or online.
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4. Teach English
“If you’re a native English speaker, you may not realize it, but you already have the number one qualification you need for a fun, portable income that can hand you a steady paycheck from anywhere in the world,” says International Living. Some resources include GoOverseas.Com, TeachAway (teach English online to Chinese students), iTutorGroup (teach English online to Taiwanese children and adults) and English Hunt (teach English on the phone to adult students in Korea)
5. Turn Your Interests Into a Podcast That Pays
“Podcasting doesn’t have to be complicated,” says International Living. With a microphone, laptop and free recording software, you’ll be up and running. Plus, podcasts don’t need to run every day (once a week is best) and are better when they’re short. There are a number of ways to make money from a podcast. The most obvious is commercial sponsorship, but you can also use it as a platform to advertise your own products or services. NPR has a great guide to launching a podcast here.
6. Set up a Content and Web Development Business
Do you know how to do web and content development? You can offer these services to anyone via online tools that make developing beautiful websites a snap. Some resources include WordPress, Weebly and Joomla.
With translation, you can work from home or anywhere.
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7. Become a Translator and Interpreter
Do you speak another language? Anywhere you find expat communities—and where English is not the first language—you’ll find a need for interpreting and translation services. You can also do translation and interpretation online. You’ll find a number of resources for being a translator or an interpreter here; one of the best is Welocalize, which ranked at the top of this list of the top 20 companies for remote jobs in 2020.
8. Try Drop-shipping
Have you heard of drop-shipping? It’s a method of retail where the seller doesn’t actually have a physical inventory. Instead, when a customer makes an order, you purchase the item from a third party, and they ship it directly to the customer. “This means you’ll never have to fork over a single dime to store your products or maintain your inventory,” advises International Living. “And you’ll never have to buy products in bulk, hoping to sell enough to recoup your investment.” This method can be done with online selling platforms like eBay or Amazon. You can find out more about drop-shipping in this helpful article from Shopify.
9. Tutor
“Establishing your own tutoring service can be a lucrative business that provides you with a comfortable and flexible lifestyle,” advises International Living. “The best part of all, you can set up a tutoring business in almost any country in the world.” A tip: Offer discounts to clients who promote your business. “Word-of-mouth marketing is still one of the most valuable marketing tools you can have when starting out,” advises International Living. The site Tutors.Com has a list of the best online tutoring jobs, and you can also apply to be a tutor at Tutorme.Com.
10. Become a Freelance Proofreader
Proofreading is another lucrative online career. “Most agencies will pay around 25% of the price of a translated document to a proofreader,” advises International Living. “Agencies charge about $75 for the translation of a five-page standard business document. So proofing the same document—which takes about an hour—pays out about $18 to $20.” You can work full time, part-time or around-the-clock. Mediabistro—a site that offers resources for media professionals—has tips on how to become a proofreader.
Are you a fast typist? Consider being a transcriber.
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11. Type for Cash
Are you a fast typist? Transcribing is simple: Listen to an audio file through headphones and type it out. “As a transcriber, your pay is directly related to how fast you type,” advises International Living. “Transcription jobs are paid by the audio hour (the length of the audio file), rather than by the hour worked. The time spent on a transcript is influenced by the audio quality, background noise, the accent of the speaker and the speed at which people speak.” The average transcriber—typing between 75 and 100 words per minute—will complete one audio hour in four hours worked. Consider the company Rev.Com, which hires freelance transcribers.
12. Create a Money-Making Blog
Do you have an area of expertise? Share your advice on a blog. If travel is your area of expertise, think about what you have to offer: Are you an expert in luxury travel or budget travel? Can you share advice about certain activities like hiking or shopping? “The more specific you get, the easier it’ll be to attract an engaged audience and to earn money with your site,” advises International Living. The sites Squarespace and Wix have tips on how to create blogs and can also host them.
13. Tap Into the E-Book Business
The e-book business is a great way to earn money. You can create your own (Kindle has a guide for how to do it). Or find a book that’s already been published in print and license it to publish online. You can pay the author 8-15% royalties based on net sales or a one-time payment for the online publishing rights.
14. Set up an Online Course
Or go beyond writing an e-book and create a whole online course with tutorials, PDF downloads and videos. It’s a great way to create passive income because people will pay for the info and can go at their own pace or post questions related to the course in a dedicated group. Here’s one resource for creating and selling online courses: LearnWorlds, which makes it possible for anyone to profit from their knowledge and experience by creating an online program.
Life coaching can be done online.
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15. Become a Life Coach (or Even a Travel Coach)
“Life coaching is a thought-provoking and creative process that helps people focus on both personal and professional goals,” advises International Living. “People use life coaching to overcome fears, boost their self-confidence, create goals and instill success-oriented habits.” You can find thousands of online training programs on how to be a life coach, and many certification programs offer an entire website setup once training is completed. If travel is your area of expertise, you can even become a travel coach. Read this story about a travel writer who became a travel coach.
16. Become an Audiobook Narrator
“Audiobooks are an increasingly popular form of entertainment. The convenience factor of smartphones has led to an industry boom,” advises International Living. “That’s creating a demand for freelance narrators.” This site has advice on learning how to become an audiobook narrator.
17. Internet Research and Surveys
Another way to make good money is by surfing the Internet in your spare time or filling out online surveys. “If you’re looking for a way to make an extra $1,000, $2,000 a month part-time—then Internet research is for you,” advises International Living. Add the site Qmee to your browser, and if you click on a search result, you'll earn money. You can also earn cash for taking Qmee surveys and sharing your opinions on brands. Other survey sites include SurveyBods, Survey Junkie and Valued Opinions. Another way to make a series of small cash rewards while on the go? With the new app Current, travelers can make up to an extra $600 a year by simply listening to music and performing various tasks.
A travel job we dream about: farming and living off the land.
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Plus: 3 Travel Jobs that We Dream About
1. Farming and Living Off the Land
“Farming can be one of the most fulfilling lifestyles you can embark on,” advises International Living. “But many might dismiss it as too much hard work, or too expensive to get started.” That may be true in the US, but overseas there are opportunities that will make it easier than you think to live off the land—and you can make money while you’re at it. It could be as simple as creating a veggie patch to feed the family and bring in a little extra cash at the local farmers’ market. Or you could oversee a large acreage of land that turns out big profits.
2. Run an Ecolodge
“In countries all around the world, expats have discovered the joys—and profit—of running an ecolodge,” advises International Living. “They’re taking advantage of a growing trend in ecotourism to fund their peaceful, nature-filled lives overseas—and they’ve discovered some of the most affordable, breathtaking destinations to do it.
Ecolodges are usually located in destinations that cater to tourists looking for nature-focused vacations and can be set up anywhere that is reachable by transport.
3. Try Cheesemaking
Who doesn’t love cheese? “Cheesemaking can be a satisfying and fun hobby, but beyond that, it can provide an income as well,” advises International Living. “In certain expat havens in Latin America, good cheese is in high demand.”
READ MORE:
• “Coronavirus Advice: The Happiest People In The World Share 5 Ways To Be Happy”
• “Ranked: The 20 Happiest Countries In The World”
• “Coronavirus Travel: Is This Your Chance To Book The Cheapest Vacation Ever?”
• “Work From Home Or Anywhere: Top 20 Companies For Remote Jobs In 2020”
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Real Estate Lead Generation Ideas Through Social Media
In this blog, we are going to share two primary ways how you can generate leads as a real estate agent on social media. You can implement these strategies to see better results. At the end of the blog, we will share a power tip that agents use to 10x their results on social media.Thousands of real estate agents around the country are growing their business with social media and you can also do that to grow your real estate business, if you’re into real estate field. There’s no question that social media is a powerful place to grow in any industry. You can generate leads from social media.
How exactly you can use social media to grow your business in 2020. When it comes to social media marketing there are two ways to expand your reach, connect with audiences and generate leads. It all comes down to paid and organic lead generation. Paid lead generation is using ads to promote your content to get. It seen by as many people as possible ads and promotions can be created on Facebook, Instagram, YouTube, LinkedIn and beyond. If you are creating content and paying these platforms to promote it, so it can be seen by the right people. You can accomplish a couple of different goals using paid campaigns.
Number one: you can get in front of new audiences, now when we talk about audiences typically we think of them in terms of cold and warm just like leads. A cold audience is a group of people who haven’t heard of you yet most likely their first impression of what your business will be via a targeted ad. Because you can pay a relatively small amount of money to promote your content to get it. In front of a lot of eyes through demographic and location targeting this is great ways to increase the effectiveness of farming establishes yourself in your market and generally increase your brand awareness.
Number two you can also use paid campaigns to help, make sure that you stay in front of your warm audiences. There are a lot of people on social media and the numbers suggest practically confirm that the vast majority of your database your SOI past and prospective clients are all checking into various social media platforms. Every single day now we know that as real estate agents, our job is to stay top of mind so having the ability to show up where the eyes are multiple times a day is huge right.
Paid advertising on social media when done in the right way can be effective in generating leads as with any sort of prospecting. We just need to extend a compelling offer in exchange for their contact information. If you run an ad to invite prospective buyers and sellers to view homes on your home search site and have a lead capture form ready to get their email and phone number once they sign up. If you have a marketing platform that allows you to do this you can of course also promote your new listings in this way. As well you can offer a free home valuation report you could run a giveaway where you’re raffling up an item of value. But tip here tries to tie that in with interests that are aligned with your audience, meaning if you’re wanting to get buyer leads raffle off something like a discount coupon for first ten buyers. You could even run an ad inviting the public an event like an open house a homebuyer seminar or a community networking happy hour that you put on the options, as you can see are endless, Now it sounds like magic right through up.
An ad get contacts great not so fast there are some downsides to only doing paid advertisements without organic posts:-
Number one this takes a lot of trial and error which can become expensive. You have to have identified goals and knowledge of the platforms to create high performing ads without hiring an outside agency. It’s honestly more simple than you might expect, but it does take some groundwork and it’ll cost you some ad budget. While you figure out what works number two you’re most likely to engage with cold leads. These typically will be harder to convert and some may even be completely unresponsive because they don’t know you and maybe they don’t trust you. In real estate, people do business with those whom they know and trust. So you have to the trust factor for this, to be wildly successful which leads us to organic lead generation.
Social media just refers to building a brand strategy relying on the free tools that are already available to you from these powerful platforms you’re acting like a real person on social media connecting with real people who will buy or sell in your favorite neighborhoods no BOTS no fake followers no slimy gimmicks. Building an organic presence on social media is so important organic content on your social media profiles can convert better leads more effectively than just using paid ads. If you’re looking for paid ads on social media you’re going to want to back it up with an established authentic. Because if somebody sees an ad from you they are probably going to do their due diligence by looking at your social media profiles to determine if you are a trustworthy Authority.
If your social media strategy up until that point has looked like this you may have just lost a client. An organic lead generation strategy is built on connecting conversing and then converting. You want to connect with the right audiences the people on social media who are going to buy or sell in your area and this is a quality over quantity question. What good do 10,000 followers fans or subscribers do to you if they never actually become a client’s? Treat social media as an extension of your database connect with your friends your family past clients referral partners vendors and prospects first and then start posting content consistently. The most valuable content that you can share is content that you think these people want to see.
So here are a few tips to get the ideas going:-
Number one determine your audience what clients would you procure from your perfect database. Would you Mitch down and first-time home buyers luxury sellers or folks relocating to your favorite neighborhood. Get very clear on who those audiences what they care about and what their interests, then create and share content around those ideas maybe your niche down in a second time. Moving up market it’s a higher price point in a competitive neighborhood that’s known for great shopping art and restaurants. If you want to share tips for buyers in this case on how to make a more competitive offer, you know ways to stand out and have the best chance of winning the home of their dreams in that awesome neighborhood. Share things to do in that neighborhood or spotlight the hottest restaurants or shops that they just got to know about this is going to position you as the authority in that area, and once you do this consistently for a little while you’ll establish a pretty good presence on social media. Which you can leverage that success even further with targeted paid campaigns to generate high converting leads and gain trust and authority in your market.
Now its time for power tip and here’s what the great real estate agents do to 10x of their results with lead generation on social media, they don’t just advertise they share their authenticity and bring followers into their stories. What the heck does that mean well remember people do business with those they know like and trust. The greatest part of social media is being able to build that trust in connection at scale. But it only happens if we share more of our story if you’re posting like a business you’re relying on heavy selling. When you post like a brand your storytelling you’re sharing your interests your values and your mission, which gives people a compelling reason to buy into your cause. So when you’re posting contents share why it’s important to you like that you love this local restaurant because they have a great open area for your kids to play around in while you’re enjoying your morning coffee have an opinion. Show you care this will create a community which over time becomes a machine that will allow you to generate leads on demand. These are the specific ways that you can generate leads on any social platform.
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10 Marketing Strategies to Fuel Your Business Growth
You need more than one strategy. You need a strategy for every opportunity. Marketing Strategies are key to growing a successful business.
Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging, and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.
The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you’ll just be throwing money away.
What are the best marketing strategies to use?
Most businesses are faced with a conundrum. It’s a Catch-22. There’s a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money. When that well runs dry, what are you supposed to do?
There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank. However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity.
Either way, you slice it, as long as the fundamentals of a sound business are there and you’re working tirelessly to build an authentic relationship with the consumer by sincerely trying to add value, then there are 10 go-to strategies you can use to market any business online.
1. Use Social Media Marketing Strategies.
You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you’re in.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.
2. Create video tutorials.
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
The hardest part? Hearing your own voice playing back and even seeing yourself. Now, you don’t have to appear visually on camera, but you’ll likely need to be heard. You get used to it over time. But you can’t ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now.
3. Start blogging now.
Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack the visibility. The truth is that your blog is going to be like a barren desert unless you know what you’re doing.
But this isn’t just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
4. Understand search engine optimization.
This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way,the sky truly is the limit.
There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water. You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
Some tips for doing this the right way? Don’t spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique and adds a tremendous amount of value.
Related: What Is A Virtual Assistant And What Can They Do For My Business? Related: Benefits Of Outsourcing Social Media Marketing for Small business
5. Leverage influencers.
Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. if you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
Your sales systems and products are in place, then this makes sense. If you have an offer that’s clearly converting, and it’s simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.
6. Build a great lead magnet.
So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results. The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.
What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet. The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.
What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video, and others. Of course, it’s not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you’ll be at reaching your audience.
7. Use Facebook ads with re-targeting.
One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more.
But the trick here to getting great results isn’t just about click-traffic. You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.
Pixels track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.
8. Use LinkedIn Marketing Strategies
Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why not take the time to introduce yourself and your business. Link that to your profile description. This is an easy way to passively market your business, and when it’s done right, it can lead to shocking results.
If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.
You can also reach out to other businesses and collaborate with like-minded entrepreneurs on LinkedIn. It’s a great go-to resource for all things business and too many people overlook this.
9. Create an affiliate program.
Most people don’t understand the power of affiliate marketing strategies. Affiliates can provide massive fuel for growth. But approaching the right partners isn’t always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.
I’ve found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through. Most of us get discouraged after a few setbacks, but you can’t allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliate who can assist you.
There are loads of websites you can use as well such as E. Brian Ross’s JVZoo, or Tim and Eileen Barber’s ClickBank and Commission Junctionto get the word out.
Related :4 Benefits Of Business Process Outsourcing For Small Businesses Related :9 Time-Consuming Business Tasks You Could Outsource to Grow Your Business
10. Use Email Marketing Strategies
Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey.
Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting.
When you do send broadcasts, split test. Split test everything, in fact, You never really do know what’s going to be the most effective until you pull the trigger and really test it out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.
SKYLER GLOBAL is an agency where we provide you a 24/7 hour service where you will not face any of the cons found in the outsourcing space. we have a team of your creative individuals who are prepared to come up with the best Marketing Strategies to any of your problems. If you love to increase your revenue by focusing on what you are best at and improving your business through outsourcing contact us through skyler@[email protected] Thank you!
The post 10 Marketing Strategies to Fuel Your Business Growth appeared first on SKYLER GLOBAL.
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Image credit: David Lees | Getty Images
by R.L. Adams
Opinions expressed by Entrepreneur contributors are their own.
Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging, and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.
The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you’ll just be throwing money away.
What are the best marketing strategies to use?
Most businesses are faced with a conundrum. It’s a Catch-22. There’s a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money. When that well runs dry, what are you supposed to do?
There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank. However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity.
Either way, you slice it, as long as the fundamentals of a sound business are there and you’re working tirelessly to build an authentic relationship with the consumer by sincerely trying to add value, then there are 10 go-to strategies you can use to market any business online.
1. Use social media.
You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business or about the industry that you’re in.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.
2. Create video tutorials.
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
The hardest part? Hearing your own voice playing back and even seeing yourself. Now, you don’t have to appear visually on the camera, but you’ll likely need to be heard. You get used to it over time. But you can’t ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now.
Related: 6 Ways to Use Video to Sell New-Product Concepts
3. Start blogging now.
Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack visibility. The truth is that your blog is going to be like a barren desert unless you know what you’re doing.
But this isn’t just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
4. Understand search engine optimization.
This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water. You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
Some tips for doing this the right way? Don’t spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique and adds a tremendous amount of value.
5. Leverage influencers.
Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
If your sales systems and products are in place, then this makes sense. If you have an offer that’s clearly converting, and it’s simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.
6. Build a great lead magnet.
So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results. The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.
What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet. The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.
What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video, and others. Of course, it’s not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you’ll be at reaching your audience.
7. Use Facebook ads with re-targeting.
One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more.
But the trick here to getting great results isn’t just about click-traffic. You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.
Pixels track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.
8. Use LinkedIn the right way.
Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why not take the time to introduce yourself and your business. Link that to your profile description. This is an easy way to passively market your business, and when it’s done right, it can lead to shocking results.
If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.
You can also reach out to other businesses and collaborate with like-minded entrepreneurs on LinkedIn. It’s a great go-to resource for all things business and too many people overlook this.
9. Create an affiliate program.
Most people don’t understand the power of affiliate marketing. Affiliates can provide massive fuel for growth. But approaching the right partners isn’t always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.
I’ve found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through. Most of us get discouraged after a few setbacks, but you can’t allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to the potential affiliate who can assist you.
There are loads of websites you can use as well such as E. Brian Ross’s JVZoo, or Tim and Eileen Barber’s ClickBank and Commission Junction to get the word out.
10. Use Email Marketing Sequences
Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey.
Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting.
When you do send broadcasts, split test. Split test everything, in fact, You never really do know what’s going to be the most effective until you pull the trigger and really test it out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.
Go to our website: www.ncmalliance.com
10 Marketing Strategies to Fuel Your Business Growth Image credit: David Lees | Getty Images by R.L. Adams Opinions expressed by Entrepreneur contributors are their own.
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Learn How To Make More Money With SEO 2019
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Perhaps the particular most important aspect of research engine optimization is how a person can actually leverage SEO in order to assist drive more relevant visitors, leads, and sales for your own business. Just browse through the various types of our SEO blog page to find those important on-page ranking factors. According to him, key phrases have already lost their significance and in 2019 this craze would only get stronger. Seo (SEO) is usually the most efficient way in order to drive traffic to your site. This guide is usually made to describe all places of SEO—from seeking the terms plus phrases (keywords) that generate visitors to your website, to producing your internet site friendly to search motors, to building links and marketing and advertising the unique associated with your own site. Without having SEO, a website can end up being invisible to search engines. On-page SEO refers to be able to every strategy, technique, and instrument you utilize within your web-site to optimize your web webpages and content for search machines like google. Today, the quality of arriving links is evaluated higher as compared to their quantity and may bring about your SEO efforts. Lookup engine optimization (SEO) tools assist companies position themselves to obtain a favorable ranking in internet search engine results. The particular second biggest SEO trend within 2019 will be voice research You Should Experience SEO 2019 At Least Once In Your Lifetime And Here's Why. Jooxie is long past mobile search plus voice-search being a ‘trend' -- they are the full upon normal now, outdoing desktop research in both volume and SEO-favorability. Rather compared to marketing at people, you require to make it possible intended for them to find you whenever they want you, and gowns where SEO is available within. Prior To proceeding BlowFish SEO full Time, Robert Headed very successful internet incoming marketing campaigns for Bella Sante Day Spa's of Boston plus Red Door Spas increasing their particular yearly Gift Card Sales simply by over 400% and increasing client appointments over 300%. In 2019 and past, the majority of the on-line searches will be in the particular form of conversation, and because a result, the online internet marketers will give more importance in order to artificial intelligence keywords for marketing of the web content. You discuss core SEARCH ENGINE OPTIMIZATION strategies and tactics used in order to drive more organic search prospects to a specific website or even set of websites, as properly as tactics to avoid in order to prevent penalization from search motors. SEARCH ENGINE OPTIMIZATION Smart links allows you in order to specify a word, like 'SEO' and then link it in order to a post on your web site. It's great for SEARCH ENGINE OPTIMIZATION to feed the search motors a good amount of keyword-rich links. Sites making use of organic SEO in the strict sense is going to end up being much like organisms, meaning they will will grow, expand and adjust over time according to readers' desires. No matter the business, the age of business, or even status of competitors, every company should at least implement fundamental SEO strategies to help their particular Blog9T offerings get found on Yahoo. So your SEO if your own thinking mobile, needs to end up being either responsive or app-store technique with the right dimensions, style, user-friendly, UX experience. Dark hat SEO methods, such since the use of keyword filling and link farming, can furthermore boost organic SEO. SEO is usually important in every area associated with advertising, marketing, design, optimization, movie, content, mobile and e-commerce, regarding without SEO all is untuned in need of synchronization, as an orchestra of musicians without a good experienced conductor. Unfortunately, 95% of links through SEO link building never provide a single new visitor in order to your website. Register and raise a new free donation for SEO Birmingham every time you shop on the internet. Local SEO - Optimize that localized content on your site to properly leverage local indicators, online reviews and business entries. Learn more about content material optimization for SEO here. Along with paid-search it offers a very focused audience, visitors referred by SEARCH ENGINE OPTIMIZATION will only visit your web site if they are seeking particular home elevators your products or even related content. From keyword filling to link buying, the SEARCH ENGINE OPTIMISATION landscape has seen numerous black-hat tricks — and Google constantly catches on. Chris Gregory, founder plus managing partner at Jacksonville centered firm, DAGMAR Marketing, predicts that will AI and machine learning might have a big impact upon SEO in 2019 and SEOs who aren't technical will end up being left in the dust. Some SEO professionals also advise that anchor textual content should be varied as several pages linking to one web page using the same anchor textual content may look suspicious to find motors. SEO trickery such while keyword ‘stuffing' in irrelevant content material simply won't cut it throughout the current day, with Google's algorithm taking over 200 components to ensure that it's search positions provide results with valid plus authoritative sites, it is close to on impossible to perform anything some other than work with the look for engines to make sure leading quality SEO results. From a SEARCH ENGINE OPTIMIZATION perspective, the principal keyword ought to be at the beginning adopted by the other relevant key phrases.
A greater number associated with people will stick to tone of voice search, so SEO specialists can need to adjust to this particular relatively new kind of lookup. Seo or SEO is definitely a powerful method to generate targeted traffic to your site and hopefully increase your bottom level line. Whilst many marketing tactics rely upon you reaching out to your own audience, SEO gives you the particular power to achieve people whenever they are actively searching out there information related to your providers and products. Light hat SEOs the actual recommendations of Google and other lookup engines like google. As Google's search engine outcomes become increasingly monetized and various other platforms such as Amazon plus YouTube gain more SoV plus search volume, I think we are going to overdue for the focus associated with SEO to shift far through Google. Traditional SEO will be focused on building (keyword relevant) links and (keyword relevant) articles. The main reason they may sometimes misunderstood is because you will find a whole Internet underbelly of alleged SEO companies that you may pay to link to your own site on their networks associated with low-quality articles. However, before we obtain to our main event, We must note that after our own 2017 edition of SEO developments launched last year on Lookup Engine Journal, we heard the couple of complaints about simply how long it was. After that your boss tells you if you're accountable for search engine optimisation (SEO), too. Michael jordan Harling, SEO Specialist at Roman Blinds Direct, agrees with the particular consensus that voice search can be the trend in 2019. An extensive dental marketing plus dental SEO campaign can become attained by the enterprise just if the web address associated with a dental practice contains in to all the promotional materials regarding the business. This shows the importance of focussing voice search engine results within order to grow your company, marketing, and Search Engine Optimization(SEO) strategies. They obtain this by increasing their internet site rank through a method known as SEO or even search engine optimization. Just like most other SEO approaches, be certain your links are appropriate, plus be careful never to cross the particular line into excessive linking -- you don't want your website visitors to obtain annoyed. Bryan Yeager, Research Director at Gartner, can share 9 Key Insights through Gartner's Marketing Technology Survey in order to Help You Prepare for 2019 and Beyond. SEO is a combination associated with digital marketing efforts all functioning together to increase a web site's value to users and presence in search. On-page SEO (also identified as "on-site" SEO) could be the action of optimizing different parts associated with your site that affect your own search engine rankings. In 2019, we will have to optimize voice lookup answers with CTAs that Google's algorithms don't pick up upon, but humans do. Dan Mallette, Lead SEO Strategist at each InVue Digital & HearstDMS, forecasts that SEOs will need in order to optimize for voice search in order to find new avenues as SERP property shrinks. Obviously, a social networking webpage that has more interaction will probably bring bigger SEO benefits to be able to some business than one of which has less interaction, but basically having a social presence is definitely a good start.
While her business, web traffic, in addition to customer base grow, Sue may require some outside support regarding keeping her SEO on observe so she can certainly still sell typically the best shoes on the obstruct. Whilst links continue to be essential and it's incredibly difficult in order to rank well without links through other websites, content and on-page SEO has become increasingly essential. For businesses searching to raise their search ranks, what this means is that will a comprehensive social media technique could be in order - within addition to all of the particular usual SEO tactics. Because of formula changes and the trend in order to more local searches, it actually is no longer an huge cost to implement good SEARCH ENGINE OPTIMIZATION. Whether you're killing it along with SEO, or struggling to break the very first page, a good SEO audit can assist give your own rankings a shot within the particular arm. According to web marketing experts, the impact associated with AI and Voice Browse SEARCH ENGINE OPTIMIZATION can be expected in 2019 after that. That is it. If you'd like in order to speak to us about a good SEO campaign, or even multilingual SEO marketing and keyword analysis then get in touch associated with just start a live talk if we're around. Moreover, Google will carry on to elevate the importance associated with usability and technical SEO elements, for example site security, page velocity, mobile friendliness, and navigability. As a consultant, he or she has helped many different businesses—including, Lonely Planet, Zillow, Tower Information, and literally numerous medium plus small businesses—with SEO and online-marketing advice. SEO focuses upon rankings in the organic (non-paid) search results. SEO hence helps you get traffic through search engines. With Ahrefs, a great kick off point for keyword research intended for SEO is the Keywords Explorer tool. Topics: SEO, backlink, articles marketing, social media marketing plus advertising, analytics, and more. 60+ sessions on hot topics, good results stories and strategies in SEARCH ENGINE OPTIMISATION, SEA, PPC, Social Media, On the internet Marketing and SMX Future Monitor. 2018 (I believe) will be a lot associated with catch up on current SEARCH ENGINE OPTIMIZATION themes, with the biggest trends” occurring around voice queries to look results. Therefore, SEOmonitor tracks all of the related data that could influence SEARCH ENGINE OPTIMIZATION performance and displays it within the Keyword Events Timeline. If you forget that will quality content is a best priority, then you can definitely forget about having an SEARCH ENGINE OPTIMIZATION strategy. The particular way we asking the device is different from person in order to person. therefore, optimizing your web site 100% mobile friendly to accomplish cellular voice search is very essential to SEO 2019. We am just newbie and significantly i do get frustrated whenever articles doesn't rank on best or near top, but individuals like you and many some other also inspire me to in no way give up. There are a number of points that i wasn't recognized up to now but say thanks to to you, you are usually make us learn important points about seo. Something which usually was troubling about 2017, plus as we head into 2018, will be the new wave of companies merely bolting on SEO because a service without any true appreciation of structuring site architectures and content for both human beings and search engine understanding. A huge part of SEO is within creating content which is focused towards the keywords that research engines users are searching intended for. Building links could be the big part of your work as an SEO because this plays such a big component in the algorithms used simply by search engines to look regarding the order of their outcomes. Search engines like google through the King Google to supplementary ones like Bing and Askjeeve rank the websites on the particular basis of its SEO. It's due to the fact creating content and ranking this in Google is what SEOs do! SEO solutions look at their links, through where their links are arriving, and what keywords they possess chose to optimize for their web sites. Hobo UK SEARCH ENGINE OPTIMIZATION - A Beginner's Guide (2018) is really a free pdf file ebook you can DOWNLOAD TOTALLY FREE from here (2mb) that will contains my notes about traveling increased organic traffic to the site within Google's guidelines. My conjecture is that the biggest SEARCH ENGINE OPTIMIZATION trend in 2019 is heading to be Amazon search. TYPES OF SEO Generally there are two major types associated with seo, white hat search motor optimization (the ‘good' kind), plus black hat (the 'not therefore good' kind). Google's always tweaking its research algorithms, so there's no assurance that SEO practices that worked well in the past will maintain working in the future.
I believed it as simple as a good example to illustrate an element of onpage SEO or ‘rank modification', that's white hat, totally Google friendly plus not, ever going to result in you a issue with Search engines. So when you want to get began which includes basic SEO, the particular first thing that I would certainly recommend would be choosing the set of keywords for every page on your website. Away from page, SEO has contrasted along with it. Undoubtedly, off page search engine optimization is all about link developing, but the quality links plus content. Via a direct incorporation of Google's Search Console, Siteimprove SEO helps you understand how the particular world's most popular search motor and its users see and—more importantly—find your website. On Page Ranking Factors — Moz's on page ranking elements explains the different on web page elements and their importance within SEO. Surprisingly enough, a new lot of SEOs out right now there do tend to underestimate typically the power of Google Trends This tool has a separate "YouTube search" feature, which hides below the "Web search" option. An SEO agency may work together with a organization to provide an added viewpoint, when it comes to knowing and developing marketing strategies intended for different sectors and various varieties of business websites. Given the ranks and search volume, SEO may drive considerable traffic and network marketing leads for Grainger. SEO stands for lookup engine optimization - that significantly has stayed the same. But they keep on transforming their algorithms making it challenging to rely on one specific tool for SEO optimization Plus today you could have a good appropriate rank which may not really last in the coming 6 months.
Given that research engines have complex algorithms that will power their technology and our marketing needs are unique, we are going to unable to provide specific SEARCH ENGINE OPTIMIZATION advice to our customers. We all think SEO in 2019 might find a shift to focusing much more on user intent, problem resolving, and hyper locality in purchase to capitalize on the continuing rise of voice search. Private demographic information would come in a great deal handier in 2019 as significantly as the ranking of key phrases is concerned. Links are one of the particular most important SEO ranking aspects. However, more advanced that will readers will recognize the reduce quality of sites employing dark hat SEO at the expenditure from the reader experience, which usually will reduce the site's visitors and page rank over period. So - THERE IS SIMPLY NO BEST PRACTICE AMOUNT OF CHARACTER TYPES any SEO could lay down because exact best practice to GUARANTEE a title can display, in full in Search engines, at least, since the search little title, on every device. While getting as many pages listed in Google was historically the priority for an SEO, Search engines is now rating the high quality of pages on the site plus the type of pages this really is indexing. Jerrika Scott, Digital Marketing Specialist from Archway Cards Ltd, also feels in voice being the craze of 2019 rather than 2018. Today, in spite of all the hype about regardless of whether SEO is dead, we discover that organic search is nevertheless one of the highest RETURN ON INVESTMENT digital marketing channels. 55 The difference from SEO is the majority of simply depicted as the distinction between paid and unpaid concern ranking searching results. I get into much more detail in SEO Titles on pages: 15-Point Checklist for B2B and B2C Brands, which explains the right way to work in relevant keywords that will accurately reflect the page articles. Are good nevertheless SEO potential may be reduced when compared with single links. The schooling behind our SEO expertise has been developed from years and many years of learning from mistakes advertising with our other businesses. Our own in-depth guide contains the most recent SEO best practices so a person can improve how your posts appears in search results, plus get more traffic, leads, plus sales. Keyword analysis definitely belongs to the SEARCH ENGINE OPTIMIZATION basics. I'll start by stating that social press and SEO are heavily linked to each other. Black head wear SEO attempts to improve ratings in ways that are disapproved of with the search engines, or even involve deception. This particular is more tedious and tasking than inorganic SEO because this particular is how all the key phrases get a full blast associated with attention. SEO: It stands for Lookup Engine Optimization. Within this post, we'll break this down in the complete first timers guide to SEO: what SEARCH ENGINE OPTIMIZATION is, how it works, exactly what factors affect search and exactly what sorts of changes you may make today to improve your own search optimization. The no follow hyperlink has been contradicted many occasions over where SEO is included and it depends on the particular web owner regarding if they will allow them on the web site or not. "SEO" is a term that is definitely used to describe the procedure by which visitors a specific site is increasingly generated simply by search engines through search results. These white-hat cellular SEO tips will help a person to avoid internet search motor penalties and maintain better on-line visibility. SEO or lookup engine optimization techniques will tackle these requirements of a web site. AI and tone of voice search have already begun in order to impact SEO, and as these types of technologies continue to develop, all of us can expect to see a lot more changes in the way SEARCH ENGINE OPTIMIZATION is performed. In the second chapter of our SEO guidebook, you will learn how lookup engines work, how people utilize them and what type of research queries they submit. You need in order to provide regular posts either daily or at least several instances a week in order in order to gain a following and offer enough unique SEO content in order to keep your search engine rankings high, attract new viewers plus convince people that you are usually the expert in your industry. Voice research will change the way we interact along with search engines and it will certainly make SEO even more aggressive and vital to online achievement. Our SEO outreach team connect your brand and curated content with key on the internet influencers to get people speaking about you & sharing your own message. Yet, with the lookup engines like google continually transforming their rules SEO may appear confusing and overwhelming. Understanding what these words really indicate, and how SEO analysts make use of them to boost your cyberspace search engine results, may become a whole other story.
Because it turns out, there's more in order to on-page SEO than optimizing intended for keywords. Search engines motor optimization (organic SEO) describes the particular methods used to obtain the high placement (or ranking) upon a search engine results web page in unpaid, algorithm-driven results upon the given search engine. Also, videos have got a lot of untapped prospective - great for SEO in addition to make for good user diamond. The extremely best SEO expert 2019 will certainly tell you for High-End mobile devices, we're seeing more format changes to focus, provide the better experience, search results. Social SEO is especially helpful for online reputation administration. It isn't just the means that Google ranks optimized articles, but the way that that they rank poorly constructed or taboo content that will push your own ranking to where it should to be in 2019. Ray Cheselka, SEO & Ppc Manager at SEO and style agency, webFEAT Complete, predicts that will sites with over a 2 second load time will become penalized, and search intent is usually going to always grow within importance. SEO consists of ordering the site's architecture and hyperlinks to make pages inside the particular website easier to find plus navigate. In contrast, content material that no one is humming about have minimal effect upon social SEO. They are usually generally knowledgeable within the are usually of both SEO and content material marketing. When it arrives to reviews, customers work as a good army of link builders plus keyword writers so your SEARCH ENGINE OPTIMIZATION structure is shaped without a person having to lift a little finger.
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UnitedMasters came out of stealth about a year ago with a plan to help artists have a more direct relationship with their customers and fans and, more importantly, retain more control over their actual recordings. With $70MM from Alphabet, A16z, Floodgate and 20th Century Fox — as well as founder Steve Stoute, the former President of Interscope Records, the promises are big but the team seems up to the task.
Now, they’re ready to announce their first big partnership: The NBA.
With this launch, UnitedMasters artists will be able to have their music played across all of their properties around the world including digital properties like NBA.com and its apps.
“We’ve seen that there are a lot of synergies between the music industry, sports leagues, and individual personalities across athletes and musicians,” says Steve Stoute, founder and CEO of UnitedMasters . “The overlap between UnitedMasters artists, their fans and the NBA’s following provides a mutually beneficial opportunity to tap into an artist pool that is also a target consumer for the NBA.”
The NBA’s social community is huge, and the audience has an outsized tendency to be engaged with the music, style and culture that surrounds its fans and superstar players.
“The real value is the artist and who they are – they’re NBA fans, they’re fans of the product they’re soundtracking. You can go from watching the game to soundtracking its highlights,” says Stoute. “This is truly democratizing and removes any barrier from getting your music heard. You can watch something through the NBA, be inspired, create music and then upload it to UnitedMasters for the chance to be heard by 1.5 billion people.”
UnitedMasters founder Steve Stoute
The UnitedMasters hook is that it’s a record label that makes money on royalties and distribution, while allowing artists to retain the rights to their master product. Stoute was motivated by the fact that the creators and culture makers that have been driving the conversation, preferences and consumption habits of their fans have been unable to have a direct relationship with those most highly engaged consumers. Instead, they’re disintermediated by licensing and endorsement deals, middle men that control how their product can be used and by whom, and restrictive deals.
Outside of amazing, but rare, successes like famously independent Chance the Rapper, or online sensations that build up their own merch and marketing arms, it’s difficult for most artists to see a pathway from screening their own tees in their basement to partnering with big brands without having to make all of the same concessions along the way that have been in place for years.
Simply put, the people most responsible for shaping what people feel, how they dress, how they dance and yes, what they buy, have been largely unable to craft a direct person-to-person relationship with those people.
“We have a longstanding relationship with Steve Stoute and saw a unique opportunity with UnitedMasters to enhance the experience for NBA fans on our social and digital media, while providing a global digital stage for up-and-coming artists. This partnership will create a direct line between new artists and the NBA,” said Jeff Marsilio, SVP New Media at the NBA about what they get out of the deal.
“The breakthrough in this structure is that it’s a unique example of a brand or league providing a global distribution platform for artists — something UnitedMasters and the NBA are singularly positioned to do. The artists will have the opportunity to have their music heard on a global digital stage, while our fans will now have a new way to discover music while they enjoy NBA highlights on our social and digital media. It’s a win-win for everyone involved.”
The NBA partnership will allow artists to have their music heard by a much bigger audience, but it will also allow for UnitedMasters to use its creative agency Translation to market themselves, their merchandise and tickets to their shows directly.
And, perhaps most valuably, the artists also get data about all of these endpoints. Analytics, taken for granted by indie creators across platforms like YouTube, Soundcloud and more, are often either invisible or very strictly guarded and doled out once an artist makes a deal with a label, who treats those insights as proprietary. Access to data and help to understand what that data means and how to leverage it to connect customers, companies and money making opportunities to artists is a key premise of Translation and UnitedMasters.
“Starting on November 8, artists can sign up on UnitedMasters to create a profile, upload music and videos to the platform for distribution to major DSPs (e.g. Spotify, Apple), and opt-in for consideration to be featured in NBA content. In the future, artists will opt into other brand partnerships separately,” says Stoute.
The partnership is the first big test of the UnitedMasters premise. The firm will analyze the data coming from artists and fans to help figure out which tracks are best to insert into the stream of content going to the NBA. It will also measure how being featured on NBA properties reflects in artist performance like pure traffic to the artist’s music and other media, as well as providing analysis of the before and after effects on a larger scale. Basically, using data to tell exactly how beneficial the integration is for individual artists, and trying to maximize the match between artists and their most engaged fans.
“These data-driven insights and performance analysis will help UnitedMasters and artists understand what other partnerships could be a good fit for them to opt-in for in the future so they can build momentum with audiences where they have demonstrated success, continue to reach new fans and gain exposure in new markets,” says Stoute.
Kanye comes for a visit on launch week
If every artist is able to get a deeper, more personal understanding of what exact audiences most love their music, follow what they do and buy into what they’re selling, they can maximize their profits without having to sell the farm to get a small slice of that bigger pie.
If the proposition of simply being able to understand their audiences via data sounds somewhat basic, it’s probably because we’ve all been spoiled by how central data is to many platforms for music, social media and videos. Imagine if you could publish on YouTube but only see pure views, never where those views came from in the world, what the customers who love you are interested in or who they are at all. It handicaps your ability to market anything to those people or to build a relationship with them by understanding what they like, what regional or demographic trends you should be capitalizing on to make sure you’re maximizing your profit.
From the start, the transition to streaming and digital distribution for music has been handicapped by the efforts of the traditional machinery to maintain its grip on the path from artists to fans. There have been some attempts to loosen that grip over the years, and some that are confusingly un-seized, like the potential for Apple Music to be a true platform for artists that want a relatively direct commercial relationship with their fans.
UnitedMasters has some definite potential, and it’s about time someone tried something new here. The NBA partnership is a very savvy start to building up a surface area for its artists to market directly, we’ll see what they do next.
via TechCrunch
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Business Lawyers in Utah for Gold and Silver
“Shafting” the IRS is the verbiage used in the article in Forbes, not ours, though who hasn’t dreamed of evading, er, we mean finding loopholes in taxes at least once in their lives? Well, now the secret is out, thanks to writer Brian Domitrovic, who may be onto something. Obligatory disclosure: he’s not a tax lawyer. Interestingly, he cites a 2011 law that was passed in Utah “banning taxes on the use of gold and silver coins as currency and permitting residents to remit taxes in these coins.” Apparently Oklahoma recently did something similar. But before business lawyers in Utah as well as entrepreneurs and wealth management specialists across the Beehive State dismiss this small bit of legislation as trivial, Domitrovic points out that transacting in gold can save you tons on taxes.
Maybe not literally tons, and almost certainly not tons of gold, whose current market value is something like $1,267 per ounce. So here’s the first thing: gold’s official Treasury price is $42.22 per ounce, meaning that some savvy individuals or companies who leverage the legal know-how of their business lawyers in Utah could be saving hundreds of thousands of dollars on taxes each year if they worked in gold. So, Business lawyers in Utah may be called on in greater demand for transacting in gold because it can shaft the IRS.
But hold on a minute, some of you astute readers of legal news might say. What about the “federal law” that requires you to “declare as taxable the gain on any market appreciation of the gold you use to make purchases”? Well, that’s the other thing: it’s a “federal law” in quotation marks. It’s not a real law. It’s what Dimitrovic calls “administrative law,” which is basically an idea that the Internal Review Service came up with and tossed back and forth in a series of emails (8,000 pages worth, as discovered under the Freedom of Information Act) and said “okay, we’re doing this requirement of market appreciation on gold thing.” How enforceable is administrative law? You’d have to ask your business lawyers in Utah: legal counsel isn’t superseded by Dimitrovic’s blog-based advice.
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Just think about it, though: if enough people get together and decide to make transactions in gold, “somebody might clear, for example, $3,000 in gold income a year, or $90,000 if translated into paper dollars.” And given Utah’s 2011 statute, even the most experienced business lawyers in Utah would be hard pressed to disagree that everything with that plan seems above board. And when you’re only paying taxes on $3,000, why wouldn’t you get on board with this idea?
Part of the problem is finding enough people to get together to decide to make the transactions in gold. If the gold movement does get traction though, “it could have the effect of requiring business in this country to cut their taxation costs by arbitraging the gold-note dollar spread that the United States has allowed to emerge over the past century of serious inflation.” Gold has the potential, like Bitcoin to stick it to the man (i.e. the IRS), with the added bonus of being constitutionally protected since 1787 and time tested through copious amounts of litigation in the 19th century. Pony, up, people; together we can “shaft the IRS.”
Free Consultation with a Utah Business Lawyer
If you are here, you probably have a business law issue you need help with, call Ascent Law for your free business law consultation (801) 676-5506. We want to help you.
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Pat from Starter Story again, here with another interview.This one is a bit different, as it's more of a side project, but a pretty cool one at that.TLDR:Allen finds old radios at places like garage sales, restores them and even adds bluetooth to them.Primarily works on the weekends and grosses $50k/yr.Featured on CNN! (see video below)He puts his radios on dozens of online marketplaces, to "cast a wide net".Hope you enjoy:My backgroundMy name is Allen Chiang, and I founded Retro Radio Farm, where I repair and restore old radios. I offer Bluetooth MP3 upgrade if the customer wants to play digital music.I have a busy career as an IT professional. Retro Radio Farm is side business that grew out of a recent hobby of mine.Right now, I make about $50K a year for the work I put in primarily on weekends. While it’s highly profitable, it has not yet lucrative enough yet for me to quit my day job. Although, the business has been growing 20% every year.What our radios look likeHow I came up with the idea.One day back in 2012, I happened to go to a local flea market. I wasn’t looking for anything in particular, and I'm not a flea market or garage sale regular.I noticed these two old radios for $15 each. I had not been interested in old radios before, and I was not a collector or a retro guy. These particular radios were from 1950s, bright and colorful, oozing with retro pride, but in sad, neglected shape.As far as my professional background, I have an electrical engineering degree but never worked on radios. My understanding of these things was only basic at best. I knew analog audio sounded better than digital from my guitar days.I read a few articles online, postings on forums, and figured out how to repair these things. It was a slow process at first, with a lot of trial and error.I was looking to launch an online business of some kind to generate additional income. I had been selling random stuff on eBay for years.How I find radios and how I repair them.Radios manufactured between the 1920s through 1960s were built on vacuum tube technology, which became obsolete with the introduction of solid-state technology.Vacuum tubes are actually glass tubes about the size of a small light bulb. All digital technology today is based on some kind of semiconductor transistor, but much smaller. There are still manufacturers of vacuum tubes, but they mainly cater to guitar players and high-end audiophiles.Vacuum tubes are fundamentally analog. They are expensive to make and service. They are power hungry, big and bulky, relatively unreliable, burn-out over time, and run at higher temperatures compared to digital. Yet, many musicians and audiophiles insist on them because of their sound quality. Many people feel vacuum tube based audio is a lot more organic sounding.I've been working on old radios from all periods between the 30s through the 70s, but I prefer the 50s mid-century designs because of their bold and colorful designs. During the 50s, America as a country was going through rapid growth, experimenting and taking chances, leaving old conventions and attitudes behind. This is reflected in how these radios look. Brown and white Bakelite radios of the 30s and 40s gave way to pink, turquoise, and seafoam greens with oblique angles, chrome, and space-age design motifs.Featured on CNN!These radios are becoming very collectible. The upcycling potential of these old designs with modern technology is driving prices higher and higher.So I started finding these old radios from the 30’s, 40’s, and 50’s online and buying collections from collectors. Often for me, the satisfaction is the thrill of the hunt. I remember one collector who had so many of these old radios in his garage. The radios were propping up the falling structure and were lying around in piles in his yard! Another collector had so many radios in his attic that there wasn’t enough room for anyone to walk around. He ended up dropping them out of the attic windows while I caught them in his driveway!Most of the collections I acquire come through word of mouth and via my website as well as through various social platforms under the Retro Radio Farm name.Each radio repair and restoration project is different - each one is a mystery and a hidden story to tell. When I fix a radio, and it plays again, I feel like I've solved a puzzle. It’s true not many people listen to AM radio anymore. AM band nowadays seems to have 1 of 3 basic programming formats; talk, latin, and oldies. It’s fitting, like from a Stephen King story, when a 50’s song is the first thing that plays after decades of silence.There’s one common thing I find inside all these old radios: DIRT. These old radios were mechanical as much as electrical, not like the solid-state designs of today. Dirt and anything mechanical is a dangerous combination. Plus, these old radios were warm, dark, enclosed, and most cases stored in attics, basements, and garages for years, sometimes decades. That's a haven for mice, spiders, ants, etc - you name it!A great idea without hard work won’t succeed. An OK idea with a lot of work might succeed.Some radios were still working before being put into storage - making the repairs simple. Maybe a tube was blown, or an old beeswax and paper filter capacitor dried out. eBay and specialty electronics supply stores still carry plenty of replacement vacuum tubes at a low price. Replacement parts like capacitors, resistors, and most other components are widely available.Other radios have had a more unfortunate fate. Remember, these radios were not glorified muscle cars or the cherished cultural icons such as the custom colored pre-CBS Strat. I find them with missing knobs, cracked or chipped, coated with grease and lint, painted with latex, etc.It is time-consuming to repair cracked and chipped cases, repaint or re-veneer them, or re-manufacture and fabricate missing pieces or trim. Electronically, troubleshooting can take many hours. Armed with a schematic and a hefty dose of electrical intuition, I discover root issues are defective capacitors, a broken circuit trace, an open transformer, or tolerance drift. My workshop articles documenting some of these restorations help tell these stories. The workshop stories seem to outperform my other content, especially in email marketing blasts.I strive to maintain originality. Unless the customer requests new totally new technology, then all circuits and exterior features remain intact and factory original.With the resurging interest in the phonograph, I figured analog radio or Bluetooth to play MP3/MP4 makes sense. I figured out a way to add Bluetooth to make these radios play modern music formats MP3, MP4, Bluetooth or Wifi. For many people, these old radios are just shelf art unless they can listen to their music on iTunes, iPhone, or iPad.These radios sound great with the Bluetooth addition. I add a rocker switch on the back to select between Bluetooth and regular radio. The Bluetooth feature allows customers to play their own music wirelessly from any Bluetooth capable device.The Bluetooth MP3 modifications are intended to be reversible. All circuit modifications can be undone by someone who is qualified. I find my customers are equally men and women across a wide age group. Typically, they appreciate the nostalgia aspect of these old radios. Most want them working, but some collect as display pieces. About half my customers upgrade to Bluetooth MP3.My radios have even been used in several movies as props. One Manhattan decorator used my radios in a wall display. I have sold my radios nationwide across all states and to many countries globally.Launching the online store/business.I started off by selling completed products on eBay, but I eventually outgrew it. I put up RetroRadioFarm.com because I wanted to build my own brand.My professional experience gave me an advantage in setting up my own e-commerce site.My startup costs were nominal:About $30 to register my domain.Maybe $100 for both state and federal tax IDs.Soldering iron and maybe $100 of spare parts and I was off and running.I quickly launched my Shopify store. I came up with RetroRadioFarm.com as the domain as my first choices, such as retroradios.com or vintageradios.com, were already taken.The Shopify platform is pretty turnkey. I also looked at Magento and GoDaddy. I even considered oDesk to build my own site from scratch. I came up with the logo and store concept in one afternoon. I chose not to use Shopify store templates because I wanted something unique.I've learned it is crucial to learn about SEO marketing. It is an evolving playing field, and new opportunities are introduced every day.As Google, Facebook, Twitter, Amazon, etc evolve their platform, I try to stay on top of it all to get my message out. Initially, however, I just jumped in and started buying AdWords and developing campaigns.Attracting new customers.The list of my online channels keeps growing, some involve costs, and some do not.I am on Facebook, Amazon, Twitter, Etsy, Pinterest, Youtube, Instagram, among others.I just added my product inventory to Houzz, Kik, Wish, and Wanelo. There’s more.I strive to cast a wide net. Every hit counts. I rely on a diversified strategy. I leverage every opportunity to reach new customers. I use Omnisend for email marketing. I target folks who have signed up through my website, Facebook look-alikes, and existing customers for my email campaigns.I try to describe everything about my product to eliminate purchase objections. I try not to assume people know anything about my product features unless I state it explicitly.I do not have plans to set up at antique shows or maker faires because of cost constraints. I do not offer a retail storefront either for the same reason.The best campaigns for me have been Google Remarketing campaigns and organic search and display advertising. Facebook, Pinterest, Instagram, and Twitter are growing. Email marketing is excellent, but I can’t do it every day.I’m thinking about starting a podcast to share my workshop experience live, but I’m not entirely sure how I would go about it.Every once in a while we get a windfall event, like our CNN Great Big Story feature, or our feature on MessyNessyChic, and we see a pop in traffic. It is exhilarating to see 1000% or more percent bump day over day, and the resulting revenues! I’m not sure how to get more of these.Plans for the future.Someday, it would be great to be able to quit my day job and do radios full time.In order to achieve this, I am considering various possibilities; a reproduction line, a storefront, a book, or all the above.I am looking for investors. I am in the process of getting patents.Have you learned anything particularly helpful or advantageous?Beautiful images:. I am constantly comparing photos I find online with my own. Do my pictures look better than theirs? I try to ask someone else’s unbiased opinion.Product descriptions: I try to describe everything about my product to eliminate purchase objections. I try not to assume people know anything about my product features unless I state it explicitly. I value questions which customers have asked me and incorporate all those criticisms in my future offerings. No matter how obvious it may seem to me, I may lose a customer if they are unsure. However, I won’t lose a customer if I tell them something they already know. I try to leverage audio and video to sell.Customer communication: Building good customer relationships is key. I check my email, Facebook messaging, YouTube comments every day. I analyze any and all feedback seriously and take all the necessary steps to improve my product and brand.Platform/tools.My online store is on Shopify.Shippo for fulfillment and postage generation.I maintain an Etsy store which has been successful.USPS for shipping.U-Pic for shipping insurance.I use YouTube for product video demonstration.The best advertising vehicles have been online ads at special interest group websites. We offer international sales, but I have found it to be a small percentage. I'm not sure why.Resources I recommend for others in the business of radios.I haven’t found too many people doing what I do. Radiomuseum has been a good source for schematics. Radioatticarchives has been a good source for model and manufacturer identification and photo library. Once in a while, I query antiqueradios.com forum for troubleshooting tips.Advice for other entrepreneurs who want to get started or are just starting out.A great idea without hard work won’t succeed.An OK idea with a lot of work might succeed.If you don’t work, you don’t get paid.Substitute 'work' for 'new learning' as applicable.Allen will be in the comments if you want to drop any questions in there.
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SEO 2018: 15 Rules for Dominating Online Search Results
Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.
The truth? Understanding search engine optimization takes time. With hundreds of rules to Google's algorithm, it's no wonder it's so confusing. But, to stay ahead of the proverbial curve with SEO in 2018, you simply need to put in the time and the effort to deliver real value. Not try use shady tactics. No. Real value.
What exactly does that mean? Well, in order to properly convey the underlying rules to you, let's start with a story. Let's pretend you just opened up a new business and you walk into a bank. You sit down with the banker and explain your fantastic business model. You even show him a dazzling business plan.
You explain that you're selling the latest widget, designed to impress even the most discerning customers in the XYZ industry. Yes, it's the greatest thing since sliced bread. You tell the banker you need a loan for a million dollars. He stares at you blankly. Then, after a long and unnerving pause, he asks you for the last two to three years of financials.
Financials? What financials? We're just going into business, you think to yourself. We don't have financials. We're just starting out. This is the latest thing since sliced bread. Don't you want to be a part of it? Another blank stare. This time, he shakes his head, stares down at the piece of paper you gave him, stands up, shakes your hand and sees you to the door.
The moral of this story? Most people who are trying to gain results with SEO in 2018 are just starting out. They've recently registered a website and are attempting to rank for some big and very competitive keyword. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads.
Sure. Paid ads are great. Building a sales funnel and using ads on Facebook, Google or YouTube is quite possibly the fastest way you can make money online and present your offer to droves of customers looking to buy exactly what you're selling. But, there are lots of variables and metrics involved in doing that. For most people, it feels like flushing their money down the toilet. And for good reason.
But, what if you could get that same offer in front of people for free? Test things out, then scale using paid ads. That's specifically what SEO can do for you in 2018, or, frankly, in any year for that matter. So how does this work? What are the rules for absolutely crushing the competition and dominating Google (or any other search engine's) search results?
Related: Your SEO Checklist: four Steps to Optimizing Your Website
The three Pillars of SEO
Before you get into the nitty gritty of the specific rules or strategies to use when doing SEO, you have to understand the three pillars. If we go way back to the very beginnings of Google's search algorithms, we discover something called PageRank. If you'll recall, PageRank was the original algorithm that Google's search engine was built upon.
It scoured the web by moving around from link to link. It ultimately discovered the entire internet by spidering around on the so-called virtual web. The more links going to a specific page it found, the more importance or relevance it would attribute to that specific page. More links and more relevancy meant higher rank.
Now, things have definitely changed since those days. It isn't just about links today. Sure, people will tell you it's all about links. But, before getting into the technical details, you need to understand the three pillars that make SEO tick. You can consider these to be the fundamental driving principles. I've been teaching this since 2013, and although the rules have changed, the pillars have stayed the same.
Related: 4 Ways Instant Gratification Has Changed Content Marketing
1. Authority
Authority relates to the quality and volume of links created over time. The more authority a website has, the more link juice it can pass on. You can assess authority through tools like the MozBar or SEMRush. The Domain Authority (DA) and Domain Score (DS) are two ways that these companies quantify the amount of authority a domain has. However, no score will be real-time and any changes or improvements to your SEO could potentially take weeks or months to see its results.
2. Content
The content of a site is crucial when it comes to ranking in 2018. In fact, the importance of this has increased dramatically over time. Gone are the days of spinning content and using software to generate low-quality, content-farm-esque prose. Today, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content, and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.
3. Indexed Age
The third and final pillar of SEO is the indexed age. Age does matter. While other factors can certainly trump age, in the very beginning, it's important that you create a great track record with your domain's content and the quality of the links pointing to that content. This happens over time. You can't rush it. The indexed age simply refers to the original date that Google discovered the site or the content itself.
15 Rules for SEO in 2018
If you're looking to dominate SEO in 2018, then there are loads of rules, but 15 stand out in particular. Be sure to pay homage to these rules if you're looking to dominate the SERPs.
1. Assess your page speed and improve where necessary.
Use Google's Page Speed Insights to determine the areas of improvement required for your domain. By considerably increasing your site's page speed, you can vastly improve your potential visibility. You can also use tools like Pingdom, GTMetrix and Varvy. Here are the areas you should be looking to improve with any page speed enhancement:
Reduce the server's response time to requests
Eliminate render-blocking CSS and JavaScript above the website fold
Leverage browser caching to enhance speeds of page elements being served up
Minify your JavaScript, CSS and HTML where possible
Enable compressions like GZip
Optimize all images with loss-less image optimizers like Compressor.io
Related: Your SEO Checklist: 4 Steps to Optimizing Your Website
2. Use a CDN for your domain and DNS when possible to quickly serve your content.
Utilizing content-deliver networks (CDNs) like Amazon's Cloudfront is crucial to being able to quickly serve your content to users no matter where they're located. CDNs spread your content across multiple servers all around the world by mirroring it, then serving that content from the closest server to the visitor.
You should also consider moving your DNS to a CloudFlare or similar configuration that will help with DNS propagation times. Often, DNS propagation can lag depending on who the registrar is and where their servers are located versus where the DNS request is coming from.
3. Build useful content that adds value.
Create great content. Always. And don't try to take shortcuts when doing it. Google's ability to sniff out great content is getting better and better with each passing month. Don't try to game the system here. Actually go out of your way to make great content. When you do, it'll reflect on your site and the traffic will increase. Great content will engage visitors and will invite them to share it. Overall, focus on these elements when building your content:
Never write content less than 2,000 words if you can avoid it
Create a healthy link profile both with internal links and relevant outbound links
Cite all your sources and back up facts with statics and studies
Section off your content and make it easy to read
Ensure that you place relevant, high-quality images as your primary photo
Utilize a healthy keyword usage but don't overuse or stuff keywords
Build content that's instructional and helps solve a problem
Write your content for humans by making it sound natural and organic while also paying homage to search engines
Related: The 6 Best Ecommerce Platforms for Small Businesses
4. Ensure mobile responsiveness and usability across devices.
Mobile searches are far outpacing desktop searches today. Focus on mobile responsiveness and usability. According to Search Engine Land, mobile searches were at nearly 60 percent of all searches in 2016. Take the time to ensure your site is optimized for mobile devices and can be easily used across all platforms by implementing a CSS library like Bootstrap or building out your own.
5. Focus on enhancing the user experience.
Create a great user experience.That means, make your site easy to use. Make it easy to navigate. Make it easy to search for and discover the right type of content. Here are a few suggestions:
Use breadcrumbs in your navigation
Implement a fast site search
Don't make your website too graphic-rich
Make the main menu easy to use
Categorize all your content using tags or categorizes
Avoid using too many pop-ups
6. Supplement content with videos, audios or podcasts to increase engagements.
Site engagement is huge. Google is acutely concerned with the amount of time that users spend on your website. Thus, when you build useful and engaging content, people want to stick around longer. Now, you clearly need to leverage words and long-form content here. But, you should also supplement that content with videos, audios and podcasts as well. This will increase your average page times and session times.
Related: 17 Ways To Immediately Improve Your Website Traffic
7. Utilize Latent-Semantic Indexing for keyword diversity.
Latent-Semantic Indexing (LSI) is a core technology that Google uses in its Hummingbird search, which is its current iteration of semantic-style searching. LSI allows Google to serve relevant content by understanding what the user is searching for rather than trying to return back content based specifically on the keyword itself. LSI is also just a fancy way of saying the same thing in another way.
For example, "make money online" could be said in a number of ways like "generate cash on the internet" or "earn an income on the web" and so on. Google knows it's the same keyword. Utilize this for all your content. This will allow you to create organic and natural-sounding prose without having it appear keyword-stuffed.
8. Create relevant outbound links in your content.
Outbound links are important. Don't worry about sculpting them with nofollow or dofollow links. Simply create relevant links within the content so that people can continue on in their discovery journeys. Always have at least two to three relevant outbound links within every piece of content you create.
Related: 21 Ways to Market Your Business Online
9. Focus on quality over quantity of links.
The quality of your links is far more important than the quantity of them. When building links to your content, don't go for mass numbers. Target the highest quality domains and ensure that those links are created naturally and organically. That should always be your goal and your aim. Think "white hat" and not "black hat" here.
10. Always market your content by leveraging trusted domains.
When I build content, even when I build it on trusted domains, I always market that content using other authority sites. No matter where you create that content, building content to market it is the key to winning SEO in 2018, or any other year for that matter. Simply create other useful pieces of content on authority sites like Quora, LinkedIn Publishing and Medium, for instance, with a single link pointing to the original piece of anchor content.
Related: Cloud-Based Startups Face Tough Marketing Challenges
11. Do not overuse ads above the fold.
Be careful of how much ad usage you have above the fold. At the end of the day, you don't want the large part of the header being taken up by ads. This is going to detract from the user's experience and Google specifically doesn't like this. Also, too many ads served from too many ad platforms is going to naturally slow down your site. Keep it to a bare minimum.
12. Create ungated super-guides with clear calls-to action.
Roland Frasier, one of the most respected names in the online marketing field, says that his company, Digital Marketer, is focusing on building ungated super-guides. Super guides are simply pieces of content that are massive value posts (MVPs) and drive such an enormous amount of engagement and shares that they help to catapult a domain into the stratosphere.
13. Do not try to do anything deceptive or sneaky.
Forget about doing anything that's deceptive or sneaky and focus on adding value. Don't try to redirect users or trick search engines by cloaking content. If you're serious about winning the game of SEO, whether it's in 2018 or any other near, you have to stay away from tactics like this. You'll lose Google's trust and the trust of any visitor coming to your website if you try these shady tactics.
Related: 19 Experts Explain Why Your Website Isn't Bringing in Customers
14. Leverage social media to build viral content that links back to your domain.
Social media can certainly drive a tremendous amount of user traffic when done right. Leverage social media to build viral content that's not business-focused, but rather adds some sort of value, whether it's entertainment value or informational value in one way or another.
15. Solicit influencers in your niche to help you supercharge your results.
Target influencers to help push your content out there. Whether it's through Instagrm or Facebook, there are plenty of influencers out there who can help champion your cause. It can help you reach a large audience, especially in the very beginning, and to help you get the word out there.
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SEO 2018: 15 Rules for Dominating Online Search Results
Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.
The truth? Understanding search engine optimization takes time. With hundreds of rules to Google's algorithm, it's no wonder it's so confusing. But, to stay ahead of the proverbial curve with SEO in 2018, you simply need to put in the time and the effort to deliver real value. Not try use shady tactics. No. Real value.
What exactly does that mean? Well, in order to properly convey the underlying rules to you, let's start with a story. Let's pretend you just opened up a new business and you walk into a bank. You sit down with the banker and explain your fantastic business model. You even show him a dazzling business plan.
You explain that you're selling the latest widget, designed to impress even the most discerning customers in the XYZ industry. Yes, it's the greatest thing since sliced bread. You tell the banker you need a loan for a million dollars. He stares at you blankly. Then, after a long and unnerving pause, he asks you for the last two to three years of financials.
Financials? What financials? We're just going into business, you think to yourself. We don't have financials. We're just starting out. This is the latest thing since sliced bread. Don't you want to be a part of it? Another blank stare. This time, he shakes his head, stares down at the piece of paper you gave him, stands up, shakes your hand and sees you to the door.
The moral of this story? Most people who are trying to gain results with SEO in 2018 are just starting out. They've recently registered a website and are attempting to rank for some big and very competitive keyword. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads.
Sure. Paid ads are great. Building a sales funnel and using ads on Facebook, Google or YouTube is quite possibly the fastest way you can make money online and present your offer to droves of customers looking to buy exactly what you're selling. But, there are lots of variables and metrics involved in doing that. For most people, it feels like flushing their money down the toilet. And for good reason.
But, what if you could get that same offer in front of people for free? Test things out, then scale using paid ads. That's specifically what SEO can do for you in 2018, or, frankly, in any year for that matter. So how does this work? What are the rules for absolutely crushing the competition and dominating Google (or any other search engine's) search results?
Related: Your SEO Checklist: four Steps to Optimizing Your Website
The three Pillars of SEO
Before you get into the nitty gritty of the specific rules or strategies to use when doing SEO, you have to understand the three pillars. If we go way back to the very beginnings of Google's search algorithms, we discover something called PageRank. If you'll recall, PageRank was the original algorithm that Google's search engine was built upon.
It scoured the web by moving around from link to link. It ultimately discovered the entire internet by spidering around on the so-called virtual web. The more links going to a specific page it found, the more importance or relevance it would attribute to that specific page. More links and more relevancy meant higher rank.
Now, things have definitely changed since those days. It isn't just about links today. Sure, people will tell you it's all about links. But, before getting into the technical details, you need to understand the three pillars that make SEO tick. You can consider these to be the fundamental driving principles. I've been teaching this since 2013, and although the rules have changed, the pillars have stayed the same.
Related: 4 Ways Instant Gratification Has Changed Content Marketing
1. Authority
Authority relates to the quality and volume of links created over time. The more authority a website has, the more link juice it can pass on. You can assess authority through tools like the MozBar or SEMRush. The Domain Authority (DA) and Domain Score (DS) are two ways that these companies quantify the amount of authority a domain has. However, no score will be real-time and any changes or improvements to your SEO could potentially take weeks or months to see its results.
2. Content
The content of a site is crucial when it comes to ranking in 2018. In fact, the importance of this has increased dramatically over time. Gone are the days of spinning content and using software to generate low-quality, content-farm-esque prose. Today, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content, and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.
3. Indexed Age
The third and final pillar of SEO is the indexed age. Age does matter. While other factors can certainly trump age, in the very beginning, it's important that you create a great track record with your domain's content and the quality of the links pointing to that content. This happens over time. You can't rush it. The indexed age simply refers to the original date that Google discovered the site or the content itself.
15 Rules for SEO in 2018
If you're looking to dominate SEO in 2018, then there are loads of rules, but 15 stand out in particular. Be sure to pay homage to these rules if you're looking to dominate the SERPs.
1. Assess your page speed and improve where necessary.
Use Google's Page Speed Insights to determine the areas of improvement required for your domain. By considerably increasing your site's page speed, you can vastly improve your potential visibility. You can also use tools like Pingdom, GTMetrix and Varvy. Here are the areas you should be looking to improve with any page speed enhancement:
Reduce the server's response time to requests
Eliminate render-blocking CSS and JavaScript above the website fold
Leverage browser caching to enhance speeds of page elements being served up
Minify your JavaScript , CSS and HTML where possible
Enable compressions like GZip
Optimize all images with loss-less image optimizers like Compressor.io
Related: Your SEO Checklist: 4 Steps to Optimizing Your Website
2. Use a CDN for your domain and DNS when possible to quickly serve your content.
Utilizing content-deliver networks (CDNs) like Amazon's Cloudfront is crucial to being able to quickly serve your content to users no matter where they're located. CDNs spread your content across multiple servers all around the world by mirroring it, then serving that content from the closest server to the visitor.
You should also consider moving your DNS to a CloudFlare or similar configuration that will help with DNS propagation times. Often, DNS propagation can lag depending on who the registrar is and where their servers are located versus where the DNS request is coming from.
3. Build useful content that adds value.
Create great content. Always. And don't try to take shortcuts when doing it. Google's ability to sniff out great content is getting better and better with each passing month. Don't try to game the system here. Actually go out of your way to make great content. When you do, it'll reflect on your site and the traffic will increase. Great content will engage visitors and will invite them to share it. Overall, focus on these elements when building your content:
Never write content less than 2,000 words if you can avoid it
Create a healthy link profile both with internal links and relevant outbound links
Cite all your sources and back up facts with statics and studies
Section off your content and make it easy to read
Ensure that you place relevant, high-quality images as your primary photo
Utilize a healthy keyword usage but don't overuse or stuff keywords
Build content that's instructional and helps solve a problem
Write your content for humans by making it sound natural and organic while also paying homage to search engines
Related: The 6 Best Ecommerce Platforms for Small Businesses
4. Ensure mobile responsiveness and usability across devices.
Mobile searches are far outpacing desktop searches today. Focus on mobile responsiveness and usability. According to Search Engine Land, mobile searches were at nearly 60 percent of all searches in 2016. Take the time to ensure your site is optimized for mobile devices and can be easily used across all platforms by implementing a CSS library like Bootstrap or building out your own.
5. Focus on enhancing the user experience.
Create a great user experience. That means, make your site easy to use. Make it easy to navigate. Make it easy to search for and discover the right type of content. Here are a few suggestions:
Use breadcrumbs in your navigation
Implement a fast site search
Don't make your website too graphic-rich
Make the main menu easy to use
Categorize all your content using tags or categorizes
Avoid using too many pop-ups
6. Supplement content with videos, audios or podcasts to increase engagements.
Site engagement is huge. Google is acutely concerned with the amount of time that users spend on your website. Thus, when you build useful and engaging content, people want to stick around longer. Now, you clearly need to leverage words and long-form content here. But, you should also supplement that content with videos, audios and podcasts as well. This will increase your average page times and session times.
Related: 17 Ways To Immediately Improve Your Website Traffic
7. Utilize Latent-Semantic Indexing for keyword diversity.
Latent-Semantic Indexing (LSI) is a core technology that Google uses in its Hummingbird search, which is its current iteration of semantic-style searching. LSI allows Google to serve relevant content by understanding what the user is searching for rather than trying to return back content based specifically on the keyword itself. LSI is also just a fancy way of saying the same thing in another way.
For example, "make money online" could be said in a number of ways like "generate cash on the internet" or "earn an income on the web" and so on. Google knows it's the same keyword. Utilize this for all your content. This will allow you to create organic and natural-sounding prose without having it appear keyword-stuffed.
8. Create relevant outbound links in your content.
Outbound links are important. Don't worry about sculpting them with nofollow or dofollow links. Simply create relevant links within the content so that people can continue on in their discovery journeys. Always have at least two to three relevant outbound links within every piece of content you create.
Related: 21 Ways to Market Your Business Online
9. Focus on quality over quantity of links.
The quality of your links is far more important than the quantity of them. When building links to your content, don't go for mass numbers. Target the highest quality domains and ensure that those links are created naturally and organically. That should always be your goal and your aim. Think "white hat" and not "black hat" here.
10. Always market your content by leveraging trusted domains.
When I build content, even when I build it on trusted domains, I always market that content using other authority sites. No matter where you create that content, building content to market it is the key to winning SEO in 2018, or any other year for that matter. Simply create other useful pieces of content on authority sites like Quora, LinkedIn Publishing and Medium, for instance, with a single link pointing to the original piece of anchor content.
Related: Cloud-Based Startups Face Tough Marketing Challenges
11. Do not overuse ads above the fold.
Be careful of how much ad usage you have above the fold. At the end of the day, you don't want the large part of the header being taken up by ads. This is going to detract from the user's experience and Google specifically doesn't like this. Also, too many ads served from too many ad platforms is going to naturally slow down your site. Keep it to a bare minimum.
12. Create ungated super-guides with clear calls-to action.
Roland Frasier, one of the most respected names in the online marketing field, says that his company, Digital Marketer, is focusing on building ungated super-guides. Super guides are simply pieces of content that are massive value posts (MVPs) and drive such an enormous amount of engagement and shares that they help to catapult a domain into the stratosphere.
13. Do not try to do anything deceptive or sneaky.
Forget about doing anything that's deceptive or sneaky and focus on adding value. Don't try to redirect users or trick search engines by cloaking content. If you're serious about winning the game of SEO, whether it's in 2018 or any other near, you have to stay away from tactics like this. You'll lose Google's trust and the trust of any visitor coming to your website if you try these shady tactics.
Related: 19 Experts Explain Why Your Website Isn't Bringing in Customers
14. Leverage social media to build viral content that links back to your domain.
Social media can certainly drive a tremendous amount of user traffic when done right. Leverage social media to build viral content that's not business-focused, but rather adds some sort of value, whether it's entertainment value or informational value in one way or another.
15. Solicit influencers in your niche to help you supercharge your results.
Target influencers to help push your content out there. Whether it's through Instagram or Facebook, there are plenty of influencers out there who can help champion your cause. It can help you reach a large audience, especially in the very beginning, and to help you get the word out there.
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Rules for Dominating Online Search Results
Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.
The truth? Understanding search engine optimization takes time. With hundreds of rules to Google's algorithm, it's no wonder it's so confusing. But, to stay ahead of the proverbial curve with SEO in 2018, you simply need to put in the time and the effort to deliver real value. Not try use shady tactics. No. Real value.
What exactly does that mean? Well, in order to properly convey the underlying rules to you, let's start with a story. Let's pretend you just opened up a new business and you walk into a bank. You sit down with the banker and explain your fantastic business model. You even show him a dazzling business plan.
You explain that you're selling the latest widget, designed to impress even the most discerning customers in the XYZ industry. Yes, it's the greatest thing since sliced bread. You tell the banker you need a loan for a million dollars. He stares at you blankly. Then, after a long and unnerving pause, he asks you for the last two to three years of financials.
Financials? What financials? We're just going into business, you think to yourself. We don't have financials. We're just starting out. This is the latest thing since sliced bread. Don't you want to be a part of it? Another blank stare. This time, he shakes his head, stares down at the piece of paper you gave him, stands up, shakes your hand and sees you to the door.
The moral of this story? Most people who are trying to gain results with SEO in 2018 are just starting out. They've recently registered a website and are attempting to rank for some big and very competitive keyword. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads.
Sure. Paid ads are great. Building a sales funnel and using ads on Facebook, Google or YouTube is quite possibly the fastest way you can make money online and present your offer to droves of customers looking to buy exactly what you're selling. But, there are lots of variables and metrics involved in doing that. For most people, it feels like flushing their moneydown the toilet. And for good reason.
But, what if you could get that same offer in front of people for free? Test things out, then scale using paid ads. That's specifically what SEO can do for you in 2018, or, frankly, in any year for that matter. So how does this work? What are the rules for absolutely crushing the competition and dominating Google (or any other search engine's) search results?
The three Pillars of SEO
Before you get into the nitty gritty of the specific rules or strategies to use when doing SEO, you have to understand the three pillars. If we go way back to the very beginnings of Google's search algorithms, we discover something called PageRank. If you'll recall, PageRank was the original algorithm that Google's search engine was built upon.
It scoured the web by moving around from link to link. It ultimately discovered the entire internet by spidering around on the so-called virtual web. The more links going to a specific page it found, the more importance or relevance it would attribute to that specific page. More links and more relevancy meant higher rank.
Now, things have definitely changed since those days. It isn't just about links today. Sure, people will tell you it's all about links. But, before getting into the technical details, you need to understand the three pillars that make SEO tick. You can consider these to be the fundamental driving principles. I've been teaching this since 2013, and although the rules have changed, the pillars have stayed the same.
1. Authority
Authority relates to the quality and volume of links created over time. The more authority a website has, the more link juice it can pass on. You can assess authority through tools like the MozBaror SEMRush. The Domain Authority (DA) and Domain Score (DS) are two ways that these companies quantify the amount of authority a domain has. However, no score will be real-time and any changes or improvements to your SEO could potentially take weeks or months to see its results.
2. Content
The content of a site is crucial when it comes to ranking in 2018. In fact, the importance of this has increased dramatically over time. Gone are the days of spinning content and using software to generate low-quality, content-farm-esque prose. Today, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content, and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.
3. Indexed Age
The third and final pillar of SEO is the indexed age. Age does matter. While other factors can certainly trump age, in the very beginning, it's important that you create a great track record with your domain's content and the quality of the links pointing to that content. This happens over time. You can't rush it. The indexed age simply refers to the original date that Google discovered the site or the content itself.
15 Rules for SEO in 2018
If you're looking to dominate SEO in 2018, then there are loads of rules, but 15 stand out in particular. Be sure to pay homage to these rules if you're looking to dominate the SERPs.
1. Assess your page speed and improve where necessary.
Use Google's Page Speed Insights to determine the areas of improvement required for your domain. By considerably increasing your site's page speed, you can vastly improve your potential visibility. You can also use tools like Pingdom, GTMetrix and Varvy. Here are the areas you should be looking to improve with any page speed enhancement:
Reduce the server's response time to requestsEliminate render-blocking CSS and JavaScript above the website foldLeverage browser caching to enhance speeds of page elements being served upMinify your JavaScript , CSS and HTML where possibleEnable compressions like GZipOptimize all images with loss-less image optimizers like Compressor.io
2. Use a CDN for your domain and DNS when possible to quickly serve your content.
Utilizing content-deliver networks (CDNs) like Amazon's Cloudfront is crucial to being able to quickly serve your content to users no matter where they're located. CDNs spread your content across multiple servers all around the world by mirroring it, then serving that content from the closest server to the visitor.
You should also consider moving your DNS to a CloudFlare or similar configuration that will help with DNS propagation times. Often, DNS propagation can lag depending on who the registrar is and where their servers are located versus where the DNS request is coming from.
3. Build useful content that adds value.
Create great content. Always. And don't try to take shortcuts when doing it. Google's ability to sniff out great content is getting better and better with each passing month. Don't try to game the system here. Actually go out of your way to make great content. When you do, it'll reflect on your site and the traffic will increase. Great content will engage visitors and will invite them to share it. Overall, focus on these elements when building your content:
Never write content less than 2,000 words if you can avoid itCreate a healthy link profile both with internal links and relevant outbound linksCite all your sources and back up facts with statics and studiesSection off your content and make it easy to readEnsure that you place relevant, high-quality images as your primary photoUtilize a healthy keyword usage but don't overuse or stuff keywordsBuild content that's instructional and helps solve a problemWrite your content for humans by making it sound natural and organic while also paying homage to search engines
4. Ensure mobile responsiveness and usability across devices.
Mobile searches are far outpacing desktop searches today. Focus on mobile responsiveness and usability. According to Search Engine Land, mobile searches were at nearly 60 percent of all searches in 2016. Take the time to ensure your site is optimized for mobile devices and can be easily used across all platforms by implementing a CSS library like Bootstrap or building out your own.
5. Focus on enhancing the user experience.
Create a great user experience. That means, make your site easy to use. Make it easy to navigate. Make it easy to search for and discover the right type of content. Here are a few suggestions:
Use breadcrumbs in your navigationImplement a fast site searchDon't make your website too graphic-richMake the main menu easy to useCategorize all your content using tags or categorizesAvoid using too many pop-ups
6. Supplement content with videos, audios or podcasts to increase engagements.
Site engagement is huge. Google is acutely concerned with the amount of time that users spend on your website. Thus, when you build useful and engaging content, people want to stick around longer. Now, you clearly need to leverage words and long-form content here. But, you should also supplement that content with videos, audios and podcasts as well. This will increase your average page times and session times.
7. Utilize Latent-Semantic Indexing for keyword diversity.
Latent-Semantic Indexing (LSI) is a core technology that Google uses in its Hummingbird search, which is its current iteration of semantic-style searching. LSI allows Google to serve relevant content by understanding what the user is searching for rather than trying to return back content based specifically on the keyword itself. LSI is also just a fancy way of saying the same thing in another way.
For example, "make money online" could be said in a number of ways like "generate cash on the internet" or "earn an income on the web" and so on. Google knows it's the same keyword. Utilize this for all your content. This will allow you to create organic and natural-sounding prose without having it appear keyword-stuffed.
8. Create relevant outbound links in your content.
Outbound links are important. Don't worry about sculpting them with nofollow or dofollow links. Simply create relevant links within the content so that people can continue on in their discovery journeys. Always have at least two to three relevant outbound links within every piece of content you create.
9. Focus on quality over quantity of links.
The quality of your links is far more important than the quantity of them. When building links to your content, don't go for mass numbers. Target the highest quality domains and ensure that those links are created naturally and organically. That should always be your goal and your aim. Think "white hat" and not "black hat" here.
10. Always market your content by leveraging trusted domains.
When I build content, even when I build it on trusted domains, I always market that content using other authority sites. No matter where you create that content, building content to market it is the key to winning SEO in 2018, or any other year for that matter. Simply create other useful pieces of content on authority sites like Quora, LinkedIn Publishing and Medium, for instance, with a single link pointing to the original piece of anchor content.
11. Do not overuse ads above the fold.
Be careful of how much ad usage you have above the fold. At the end of the day, you don't want the large part of the header being taken up by ads. This is going to detract from the user's experience and Google specifically doesn't like this. Also, too many ads served from too many ad platforms is going to naturally slow down your site. Keep it to a bare minimum.
12. Create ungated super-guides with clear calls-to action.
Roland Frasier, one of the most respected names in the online marketing field, says that his company, Digital Marketer, is focusing on building ungated super-guides. Super guides are simply pieces of content that are massive value posts (MVPs) and drive such an enormous amount of engagement and shares that they help to catapult a domain into the stratosphere.
13. Do not try to do anything deceptive or sneaky.
Forget about doing anything that's deceptive or sneaky and focus on adding value. Don't try to redirect users or trick search engines by cloaking content. If you're serious about winning the game of SEO, whether it's in 2018 or any other near, you have to stay away from tactics like this. You'll lose Google's trust and the trust of any visitor coming to your website if you try these shady tactics.
14. Leverage social media to build viral content that links back to your domain.
Social media can certainly drive a tremendous amount of user traffic when done right. Leverage social media to build viral content that's not business-focused, but rather adds some sort of value, whether it's entertainment value or informational value in one way or another.
15. Solicit influencers in your niche to help you supercharge your results.
Target influencers to help push your content out there. Whether it's through Instagram or Facebook, there are plenty of influencers out there who can help champion your cause. It can help you reach a large audience, especially in the very beginning, and to help you get the word out there.
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How To Get To Number 1 On Google Using Seo | Google SEO Rankings Guide • Learn how to get free web traffic #seo #ranking #google #googleranking SEO Marketing: Done for You SEO system to Rank and Stick Use this Google SEO Tutorial For Beginners [embedded content] Google Seo Tutorial For Beginners – just read this article and you will learn a lot about Seo optimization For Beginners and How To Optimize Your Content For Google Search and How To Improve Your Website’s Google Rank as well. 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I wrote this post over 16 months ago and, so far… 16,825 people have visited the page (FREE buyer traffic!) and this ONE keyword has stuffed my pockets with over $50,000 in affiliate commissions (and counting)! Search Yahoo or Bing for “My Lead System Pro” and spot my blog. I wrote this review back in August 2010 and it still CONTINUES to produce 20, 30 even 50 leads per day on complete autopilot because we RANK on all the major search engines. Ka-Ching! Ka-Ching! Search YouTube for “mlm marketing” and… voila! You will see my content ALL over the place. The proof is in the pudding, and I’m not just talking the talk… I’m walking it right in front of your eyes. 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But the good news is, thanks to the latest Google Penguin update, it has never been easier to CASH IN by getting more traffic, leads and sales flowing through your website and business working part-time in your spare time online. And it doesn’t matter if you are young, old, a geek, a guru or a technophobe. It does not matter. Because making money online, regardless of what you are promoting and regardless of your current skill set… is a simple matter once you cut through all the smoke and mirrors. Blow the smoke away and your path is clear… Want to get more FREE traffic? Get your content to rank. Want to get your content to rank? Just do what I do! Seriously. So How Do I Get Top Rankings and Enjoy So Much Endless Free Traffic, Leads and Sales? Article marketing and backlinks. That’s it. Plain and simple. 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But get this… Within 10 Weeks I Had Penguin-Proofed My Business, which made my income and leadflow BULLETPROOF, and Now You Can Too! It took me about 4 weeks to figure out which types of links Google had penalized and which types they were now REWARDING with top rankings… and it took another 6 weeks to run all of my keywords through this new “system.” And guess what… it worked! Within 10 weeks we had regained most of our previous rankings and we were right back in the game making easy money from FREE search engine traffic. SEO Marketing: Done for You SEO system to Rank and Stick But what would happen the next time the evil Penguin went on a rampage? It took over a year to find out! On May 23, 2013 – Google Penguin 2.0 was released from the zoo and, once again, instantly crushed the hopes and dreams of many, many online marketers. But my private, penguin-proof system not only survived… we thrived! 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The secret sauce… the big money magic… the one thing that made all the difference between ranking for a tiny bit of traffic vs. ranking for a huge flood of unstoppable traffic was simply too EXPENSIVE and TIME CONSUMING for most mere mortals to pull off. But I’m a glutton for punishment, so I had “bet the bank” in an effort to keep the evil Penguin at bay. And it is not like I had any other choice, really – I had bills to pay, kids to feed, a wife to keep happy… and dreams. Big dreams! So I invested many, many months and tens of thousands of dollars to create my own private, penguin-proof network of over 2,743 high authority blogs… so I could literally DOMINATE the search engines at will… by simply plugging in any new URL and keyword I wanted to rank for. Blog Farm SEO And now it is your turn! 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Also, these specific keywords are strictly off limits… article marketing robot article marketing robot review article writing software attraction marketing empower network magnetic sponsoring magnetic sponsoring review mlm attraction marketing mlm lead system pro mlm lead system pro review mlm marketing my lead system pro my lead system pro review network marketing network marketing leads social media mastery unique article wizard unique article wizard review So if you are good with all of that… let’s make the money-making magic happen. Right here. Right now! Note: These are monthly subscription packages. You may cancel at any time but if you are honestly serious about taking your income to the next level, you should be creating and promoting new content continuously. Consistency is KEY especially with what I’m about to unleash on your behalf for the keywords of your choosing. Invest in your business today. Bless and be blessed, Special Bonuses PS – BONUS: Sign up today and I will also give you my exact step-by-step SEO overall RESOURCES blueprint because in addition to getting a massive number of high authority backlinks, you can increase your odds of success by also getting FaceBook likes, Twitter tweets, and social comments on your content (social media engagement). This resources pdf shows you the exact tools I use to dominate with social media engagement AND get a few hundred article directory links back to your content every single day. Personal Resources: my precious weapons, secret tools, and resources I use in my daily method of operation – this is everything in my war chest. Plus, I will GIVE YOU three short video tutorials that cover the best ON PAGE SEO optimization techniques I have found to ensure you succeed, rank, and stick! It will take you 2 steps to put me and my team to work for you so that you can start raking in leads via the search engines.. Step 1) Simply watch the 3 bonus videos that you have instant access to when you place your order today so that you understand what I need from you in terms of a blog post, video, or document sharing page so we can rank on Google FAST. Step 2) Select the piece of content and keyword you want me to rank for, and I start going to work immediately for you. THAT’S IT – IT REALLY IS THAT SIMPLE FYI: IT TOOK ME YEARS TO LEARN THIS STUFF AND IN 2 EASY STEPS YOU CAN BE MARKETING EXACTLY LIKE I MARKET ON A DAY-TO-DAY BASIS TO GENERATE AN ENDLESS FLOW OF LEADS EVERY SINGLE DAY FOR YOUR BUSINESS! If I were you I’d hurry up and place your order because my friends think I’m insane for even putting this special package together for you. And as I write this letter, I’m starting to think they are right! Look at what I’m giving to you on a silver platter… Note: These are monthly subscription packages. You may cancel at any time but if you are honestly serious about taking your income to the next level, you should be creating and promoting new content continuously. Consistency is KEY especially with what I’m about to unleash on your behalf for the keywords of your choosing. Frequently Asked Questions » How long is each URL/Keyword promoted? Each URL you submit will be distributed through the “Rank and Stick SEO Network” for a period of 90 days. When the 90 day cycle is complete, you will receive an email notification. At that point, it is highly recommended you resubmit the same URLs again to continue getting even more “juice links” to keep the competition at bay. » How many backlinks can I expect for every URL I submit? Every URL will receive 8-12 DoFollow “authority domain” links per day, 3+ NoFollow “mixed anchor-text” and “raw URL” links per day and 1-2 “page rank” links for a period of 90 days. You will receive a total of 1,080 to 2,700 backlinks for each URL. » If I cancel the monthly subscription, will you remove the backlinks from the network? No. All the backlinks you get are yours forever. When you invest in a 5 URL, 10 URL or 25 URL SEO promotion package, you are buying 90 days of distribution through our “Rank and Stick SEO Network,” which will give you 1,080-2,700 permanent backlinks on EACH INDIVIDUAL LINK / KEYWORD you submit. Even if you cancel on month two, your original order will still run through the entire 90 day promotional cycle and you will get 1,080-2,700 permanent backlinks. For the 5 URL Package (Bronze Package) – 5,400 – 13,500 TOTAL Backlinks For the 10 URL Package (Bronze Package) – 10,800 – 27,000 TOTAL Backlinks For the 25 URL Package (Bronze Package) – 27,000 – 67,500 TOTAL Backlinks » Will you provide me with a list of backlink URLs so I can ping them through my own backlink indexing service? No. Absolutely not. It will never happen. The only way to protect the integrity and long-term SEO value of the “Rank and Stick SEO Network” is to keep the network blind. Open networks aways get discovered, de-indexed and devalued by Google. We do, however, backlink all backlinks by submitting each backlink URL through three different indexing services. » How can I know my URLS are actually being promoted? If you are promoting a blog post URL, you may receive a few trackbacks which is a notice that another blog has linked back to your post. However, we have turned off the ability to send trackback notifications on over 95% of the network in order to keep it as blind as possible. If you are promoting a Youtube video URL, document sharing URL or a link that is not able to receive trackbacks, you will not see any indication of promotion. After 6-8 weeks, you may be able to see your “backlink count” rising on many on may of the SEO analysis tools like Market Samurai, SEOmoz and SeoCockpit. » How fast can I expect to rank on the front page of Google, Bing and Yahoo? You may or may not ever rank on the front page of the major search engines and you may or may not every see an increase in how your rank because getting authority backlinks is just one element out of nine critical elements needed to cause your content to rank. Domain authority, page authority, unique/quality content, effective on-page optimization, social media engagement and a lack of any spammy techniques (keyword stuffing, profile links, links from an open network or bad neighborhoods) and even over anchor-text optimization all play a factor. Make your decision and generate more money with my proven SEO system starting today!
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SEO 2018: 15 Rules for Dominating Online Search Results
Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.
The truth? Understanding search engine optimization takes time. With hundreds of rules to Google's algorithm, it's no wonder it's so confusing. But, to stay ahead of the proverbial curve with SEO in 2018, you simply need to put in the time and the effort to deliver real value. Not try use shady tactics. No. Real value.
What exactly does that mean? Well, in order to properly convey the underlying rules to you, let's start with a story. Let's pretend you just opened up a new business and you walk into a bank. You sit down with the banker and explain your fantastic business model. You even show him a dazzling business plan.
You explain that you're selling the latest widget, designed to impress even the most discerning customers in the XYZ industry. Yes, it's the greatest thing since sliced bread. You tell the banker you need a loan for a million dollars. He stares at you blankly. Then, after a long and unnerving pause, he asks you for the last two to three years of financials.
Financials? What financials? We're just going into business, you think to yourself. We don't have financials. We're just starting out. This is the latest thing since sliced bread. Don't you want to be a part of it? Another blank stare. This time, he shakes his head, stares down at the piece of paper you gave him, stands up, shakes your hand and sees you to the door.
The moral of this story? Most people who are trying to gain results with SEO in 2018 are just starting out. They've recently registered a website and are attempting to rank for some big and very competitive keyword. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads.
Sure. Paid ads are great. Building a sales funnel and using ads on Facebook, Google or YouTube is quite possibly the fastest way you can make money online and present your offer to droves of customers looking to buy exactly what you're selling. But, there are lots of variables and metrics involved in doing that. For most people, it feels like flushing their money down the toilet. And for good reason.
But, what if you could get that same offer in front of people for free? Test things out, then scale using paid ads. That's specifically what SEO can do for you in 2018, or, frankly, in any year for that matter. So how does this work? What are the rules for absolutely crushing the competition and dominating Google (or any other search engine's) search results?
Related: Your SEO Checklist: four Steps to Optimizing Your Website
The three Pillars of SEO
Before you get into the nitty gritty of the specific rules or strategies to use when doing SEO, you have to understand the three pillars. If we go way back to the very beginnings of Google's search algorithms, we discover something called PageRank. If you'll recall, PageRank was the original algorithm that Google's search engine was built upon.
It scoured the web by moving around from link to link. It ultimately discovered the entire internet by spidering around on the so-called virtual web. The more links going to a specific page it found, the more importance or relevance it would attribute to that specific page. More links and more relevancy meant higher rank.
Now, things have definitely changed since those days. It isn't just about links today. Sure, people will tell you it's all about links. But, before getting into the technical details, you need to understand the three pillars that make SEO tick. You can consider these to be the fundamental driving principles. I've been teaching this since 2013, and although the rules have changed, the pillars have stayed the same.
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1. Authority
Authority relates to the quality and volume of links created over time. The more authority a website has, the more link juice it can pass on. You can assess authority through tools like the MozBar or SEMRush. The Domain Authority (DA) and Domain Score (DS) are two ways that these companies quantify the amount of authority a domain has. However, no score will be real-time and any changes or improvements to your SEO could potentially take weeks or months to see its results.
2. Content
The content of a site is crucial when it comes to ranking in 2018. In fact, the importance of this has increased dramatically over time. Gone are the days of spinning content and using software to generate low-quality, content-farm-esque prose. Today, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content, and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.
3. Indexed Age
The third and final pillar of SEO is the indexed age. Age does matter. While other factors can certainly trump age, in the very beginning, it's important that you create a great track record with your domain's content and the quality of the links pointing to that content. This happens over time. You can't rush it. The indexed age simply refers to the original date that Google discovered the site or the content itself.
15 Rules for SEO in 2018
If you're looking to dominate SEO in 2018, then there are loads of rules, but 15 stand out in particular. Be sure to pay homage to these rules if you're looking to dominate the SERPs.
1. Assess your page speed and improve where necessary.
Use Google's Page Speed Insights to determine the areas of improvement required for your domain. By considerably increasing your site's page speed, you can vastly improve your potential visibility. You can also use tools like Pingdom, GTMetrix and Varvy. Here are the areas you should be looking to improve with any page speed enhancement:
Reduce the server's response time to requests
Eliminate render-blocking CSS and JavaScript above the website fold
Leverage browser caching to enhance speeds of page elements being served up
Minify your JavaScript , CSS and HTML where possible
Enable compressions like GZip
Optimize all images with loss-less image optimizers like Compressor.io
Related: Your SEO Checklist: 4 Steps to Optimizing Your Website
2. Use a CDN for your domain and DNS when possible to quickly serve your content.
Utilizing content-deliver networks (CDNs) like Amazon's Cloudfront is crucial to being able to quickly serve your content to users no matter where they're located. CDNs spread your content across multiple servers all around the world by mirroring it, then serving that content from the closest server to the visitor.
You should also consider moving your DNS to a CloudFlare or similar configuration that will help with DNS propagation times. Often, DNS propagation can lag depending on who the registrar is and where their servers are located versus where the DNS request is coming from.
3. Build useful content that adds value.
Create great content. Always. And don't try to take shortcuts when doing it. Google's ability to sniff out great content is getting better and better with each passing month. Don't try to game the system here. Actually go out of your way to make great content. When you do, it'll reflect on your site and the traffic will increase. Great content will engage visitors and will invite them to share it. Overall, focus on these elements when building your content:
Never write content less than 2,000 words if you can avoid it
Create a healthy link profile both with internal links and relevant outbound links
Cite all your sources and back up facts with statics and studies
Section off your content and make it easy to read
Ensure that you place relevant, high-quality images as your primary photo
Utilize a healthy keyword usage but don't overuse or stuff keywords
Build content that's instructional and helps solve a problem
Write your content for humans by making it sound natural and organic while also paying homage to search engines
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4. Ensure mobile responsiveness and usability across devices.
Mobile searches are far outpacing desktop searches today. Focus on mobile responsiveness and usability. According to Search Engine Land, mobile searches were at nearly 60 percent of all searches in 2016. Take the time to ensure your site is optimized for mobile devices and can be easily used across all platforms by implementing a CSS library like Bootstrap or building out your own.
5. Focus on enhancing the user experience.
Create a great user experience. That means, make your site easy to use. Make it easy to navigate. Make it easy to search for and discover the right type of content. Here are a few suggestions:
Use breadcrumbs in your navigation
Implement a fast site search
Don't make your website too graphic-rich
Make the main menu easy to use
Categorize all your content using tags or categorizes
Avoid using too many pop-ups
6. Supplement content with videos, audios or podcasts to increase engagements.
Site engagement is huge. Google is acutely concerned with the amount of time that users spend on your website. Thus, when you build useful and engaging content, people want to stick around longer. Now, you clearly need to leverage words and long-form content here. But, you should also supplement that content with videos, audios and podcasts as well. This will increase your average page times and session times.
Related: 17 Ways To Immediately Improve Your Website Traffic
7. Utilize Latent-Semantic Indexing for keyword diversity.
Latent-Semantic Indexing (LSI) is a core technology that Google uses in its Hummingbird search, which is its current iteration of semantic-style searching. LSI allows Google to serve relevant content by understanding what the user is searching for rather than trying to return back content based specifically on the keyword itself. LSI is also just a fancy way of saying the same thing in another way.
For example, "make money online" could be said in a number of ways like "generate cash on the internet" or "earn an income on the web" and so on. Google knows it's the same keyword. Utilize this for all your content. This will allow you to create organic and natural-sounding prose without having it appear keyword-stuffed.
8. Create relevant outbound links in your content.
Outbound links are important. Don't worry about sculpting them with nofollow or dofollow links. Simply create relevant links within the content so that people can continue on in their discovery journeys. Always have at least two to three relevant outbound links within every piece of content you create.
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9. Focus on quality over quantity of links.
The quality of your links is far more important than the quantity of them. When building links to your content, don't go for mass numbers. Target the highest quality domains and ensure that those links are created naturally and organically. That should always be your goal and your aim. Think "white hat" and not "black hat" here.
10. Always market your content by leveraging trusted domains.
When I build content, even when I build it on trusted domains, I always market that content using other authority sites. No matter where you create that content, building content to market it is the key to winning SEO in 2018, or any other year for that matter. Simply create other useful pieces of content on authority sites like Quora, LinkedIn Publishing and Medium, for instance, with a single link pointing to the original piece of anchor content.
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11. Do not overuse ads above the fold.
Be careful of how much ad usage you have above the fold. At the end of the day, you don't want the large part of the header being taken up by ads. This is going to detract from the user's experience and Google specifically doesn't like this. Also, too many ads served from too many ad platforms is going to naturally slow down your site. Keep it to a bare minimum.
12. Create ungated super-guides with clear calls-to action.
Roland Frasier, one of the most respected names in the online marketing field, says that his company, Digital Marketer, is focusing on building ungated super-guides. Super guides are simply pieces of content that are massive value posts (MVPs) and drive such an enormous amount of engagement and shares that they help to catapult a domain into the stratosphere.
13. Do not try to do anything deceptive or sneaky.
Forget about doing anything that's deceptive or sneaky and focus on adding value. Don't try to redirect users or trick search engines by cloaking content. If you're serious about winning the game of SEO, whether it's in 2018 or any other near, you have to stay away from tactics like this. You'll lose Google's trust and the trust of any visitor coming to your website if you try these shady tactics.
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14. Leverage social media to build viral content that links back to your domain.
Social media can certainly drive a tremendous amount of user traffic when done right. Leverage social media to build viral content that's not business-focused, but rather adds some sort of value, whether it's entertainment value or informational value in one way or another.
15. Solicit influencers in your niche to help you supercharge your results.
Target influencers to help push your content out there. Whether it's through
Instagram
or Facebook, there are plenty of influencers out there who can help champion your cause. It can help you reach a large audience, especially in the very beginning, and to help you get the word out there
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