#brandprotectionsolution
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mfilterit · 15 days ago
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Protect your Brand Reputation with Safety & Brand Infringement Suite
A well-known real estate firm faced various challenges of brand infringement in the form of IPR infringement and fraud occurring on digital and social media platforms. It was challenging to track and monitor violations manually.   
mFilterIt deployed a solution to scan the multiple digital platforms for solving the potential infringements. The content gathered through OSINT like text videos and images was given a confident score produced by ML. Based on high and low confidence scores the classification is done for further action.   
The impressive impact can be seen on the real estate firm between Jan- Jun 2024:   
Cases were found around 1300 with 1001 successful removal of instances of illegal content. Across 7 platforms from where the content was removed and takedowns were implemented on average 1-2 days. This is how a leading real estate firm overcame the challenges that were alarming for their brand protection and its wellness.   
to read more visit: Protect your Brand Reputation
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otiskeene · 1 year ago
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Investcorp Europe Acquisition Corp I And OpSec Group Secure Investment From SAKATA INX
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The Investcorp Europe Acquisition Corp I (Nasdaq: IVCB), a special purpose acquisition company, and OpSec Group, a leader in intellectual property management and brand protection, have announced a strategic investment from SAKATA INX Corporation through unsecured convertible loan notes issued by OpSec. After the proposed business combination closes, these loan notes will convert into common shares of OpSec Group, the newly combined company.
OpSec's CEO, Selva Selvaratnam, highlighted their support and investment in OpSec's public offering and expressed excitement for fortifying their partnership with SAKATA INX. He emphasized the teamwork involved in creating market-specific solutions for strong trademark protection.
SAKATA INX President and CEO Yoshiaki Ueno thanked OpSec for the relationship and underlined the company's dedication to offering complete brand protection solutions.
Read More - bit.ly/47cTStQ
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smartpackagings · 2 years ago
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Counterfeit goods – knock-off versions of branded products – have become a major problem in recent years. These fake items are often of poor quality and can pose a serious threat to consumer safety. In addition to this, the sale of counterfeits can have serious consequences for the economy, as it undermines the profits of legitimate businesses and results in lost jobs.
Check out the complete blog here: https://ennoventure.com/blogs/joy-of-safe-gifting/
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mfilterit · 29 days ago
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Brand Infringement: Protect Your Brand Across Digital Sphere
Infringement occurs not just on names of the brand but also on social media handles, site domains, and ad campaigns. According to recent reports the global losses due to brand infringement are expected to reach over $4.5 trillion in 2024, IP theft globally is estimated to cost companies more than $1.2 trillion (source – Intellectual Property Helpdesk).  
The numbers clearly show the alarming situation, and it is therefore important for every business to protect their brand and digital assets from impersonation by using AI-ML-driven identification tools & automated takedown management software.  
Ultimately, ‘Brand Safety is the Brand’s Responsibility’ to protect the brand from impersonation and customers from fraudsters’ fraudulent activities to ensure the business’s ongoing success.  
Let’s delve into the understanding of brand infringement or trademark infringement, its types, and takedowns to prevent it.  
To read more visit: Brand Infringement
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mfilterit · 2 months ago
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The Impact of Fake Websites & Counterfeit Products on Ecommerce Marketplaces
Fake websites are designed to deceive users into believing they are legitimate online stores or service providers. Often mimicking the look, feel and branding of well-known companies, these websites lure unsuspecting visitors into providing personal information, making purchases or sharing financial details.  
The rise of e-commerce has made it easier for cybercriminals to create convincing fake websites leading to potential identity theft, credit fraud and data breaches. Many users fall victim to these scams due to the professional appearance of the sites complete with similar logos, domains, and content as the original brands. 
How to spot a fake website 
The website looks the same but has the wrong / similar domain name. 
They provide unbelievable offers or discounts to the users like ‘up to 95% discount’, etc. 
The website doesn’t work as expected, like some of the buttons don’t work, etc. 
Download Android / IOS Apps from trusted sources only. Avoid shopping through suspicious links
To read more visit: The Impact of Fake Websites on ecommerce
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mfilterit · 2 months ago
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Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem
Imagine working countless hours to perfect your brand identity and persona, only to have it decimated in the mind of a potential customer in a matter of seconds.
This isn’t a hypothetical horror story.
Most brand owners and teams spend considerable time and even more effort building their brand. It’s a harsh reality for many brands in the recent past. The culprit? Lack of vigilance to ensure brand safety.
A few years ago, a media buying agency pulled its advertising budgets from YouTube and Google Display advertising platforms because of an article highlighting the appearance of ads next to neo-nazi and other forms of extremist content.
Just like the placement of ads next to ‘wrong’ content is bad for the brand’s perception, placement of the same ads next to complementary content can potentially drive better results. Ensuring the same is known as ensuring brand relevancy in digital advertising.
Click here to read more about brand safety
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mfilterit · 5 months ago
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Are You Tracking Your Brand Mention in The Digital Landscape
What is Brand Mention? In common layman’s language, brand mention means talking about your brand. The only difference, here in the online world, is to talk about or mention it either in social media posts news articles blogs, or any other social media platform. The advantage of brand mention is that it results in having a better brand reputation through engaging the audiences to stay ahead of the competitors. 
Brand Mention in UAE and Middle East.
Why does a brand need to track brand mention? 
Brands need to track brand mentions for the various reasons: 
It helps in understanding what people think of the brand. The positive mention shows their appreciation, approval, satisfaction, and support. On the other hand, negative mention shows that improvement is needed to enhance the strategies. In this way, any potential crisis or issue can be monitored quickly. 
It helps in enabling a real-time engagement with the audience. This means that when the brand responds to the audience’s review, be it positive, negative, or neutral, the brand shows its trust in its audience, and they feel their opinion is held in high esteem. This strengthens the brand-audience bond. 
It also helps tailor the brand’s marketing strategies as the brand has prior knowledge of where and how often the brand is being mentioned. It provides more effective visibility to the brand, resulting in increased sales. 
Brand Mention in UAE and Middle East
In this digital world, tracking brand mention, keeping in mind the sentiments of the audiences, has become essential for safeguarding the brand‘s reputation. This can be done by implementing appropriate advanced tools such as mFilterIt Brand Protection to stay ahead of the competitors. The monitoring of the feedback by adopting a dynamic approach can ensure a brand is more successful. 
Brand Mention in UAE and Middle East.
Click here to read more about the brand mention.
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mfilterit · 8 months ago
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Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem
Imagine working countless hours to perfect your brand identity and persona, only to have it decimated in the mind of a potential customer in a matter of seconds.
This isn’t a hypothetical horror story.
Most brand owners and teams spend a considerable amount of time and even more effort to build their brand. It’s a harsh reality for many brands in the recent past. The culprit? Lack of vigilance to ensure brand safety.
What Is Brand Safety?
Brand safety, in simple words, refers to the practice of ensuring branded content does not appear next to unsavory explicit, or offensive content. While most advertisers are painfully aware of their limited control over the placement of their ads, their consumers are not as discerning as them.
A few years ago, a media buying agency pulled its advertising budgets from YouTube and Google Display advertising platforms because of an article highlighting the appearance of ads next to neo-nazi and other forms of extremist content.
Just like the placement of ads next to ‘wrong’ content is bad for the brand’s perception, placement of the same ads next to complementary content can potentially drive better results. Ensuring the same is known as ensuring brand relevancy in digital advertising.
Both brand safety and relevancy are closely related topics and thus, may be confused with each other. However, in the high-stakes game of branding and advertising, there is no space for such confusion.
Difference between Brand Safety and Brand Suitability
Brand safety is all about ensuring your branded content does not appear next to anything that can be deemed offensive or extremist, or any type of content that your brand does not support. Common examples of such content include hateful content, violence, content that is offensive to a certain section of society, or content being used to spread misinformation.
In some cases, scandals involving influencers that are associated with a brand also qualify as brand safety concerns. Imagine a scenario where a health food ad running on video that contains violence or an ad made for adults featuring in Kid’s videos.
On the other hand, brand suitability refers to the practice of ensuring your brand’s content or ads appear next to positive and possibly relevant content. Brand suitability considerations take into account the context, meaning, and potential impact of a publisher’s content concerning the brand’s needs and audience.
In other words, brand suitability goes beyond the scope of brand safety (preventing brand content from appearing next to offensive content) and ensures that the brand’s content appears in a positive environment.
For instance, a ‘positive’ environment for an automotive ad would be very different from a positive environment for an ad for dog food. If the ad for dog food appears next to content about rescuing animals, it will probably perform better than the same ad appearing next to content about cars.
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mfilterit · 2 years ago
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The theft of intellectual property is at the core of counterfeiting, a criminal offense. A trademark, for example, helps you recognize the products of companies of all sizes. In order to identify the source or origin of a specific product or service, trademarks may be used in several different ways. Counterfeit goods are items that are made using intellectual property that belongs to another company without the owner's permission. In order to steal a company's good name and goodwill, counterfeiters create or sell knockoffs of its intellectual property.
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mfilterit · 2 years ago
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In the 1990s, business websites started to gain popularity, and now there are billions of websites, webpages, forums, and other online platforms related to brands worldwide. A typical brand website contains various types of content, such as blogs, product descriptions, podcasts, white papers, reports, case studies, videos, and images. However, the widespread availability of online content also leads to the challenge of website copyright infringement or domain infringement, among others.
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mfilterit · 8 months ago
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Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best practices.
Brands using programmatic advertising have little to no control over where their ad is published. Even in the cases where the brand can exercise control over who publishes their ads, vetting individual publishers can prove to be a complex and time-consuming task.
While paving the way through the turbulences of digital advertising, advertisers can still advertise with confidence with the right solution in their hands. mFilterIt empowers advertisers to leave a sigh of relief when advertising by providing the assurance that their ads are placed in a safe environment.
mFilterIt’s brand protection solutions help to detect unsafe ad placements adhering to the GARM guidelines. It also analyses the content beside the ad placement based on contextuality and relevancy and ensures the ad is placed in a safe and relevant ad placement.
Read More..
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mfilterit · 2 years ago
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Over the last few decades, affiliate marketing has undergone a significant transformation, maturing beyond what brands and marketers could have envisioned in the past. It has become the most popular means of promoting a brand, driving traffic, and attracting customers. Affiliate marketing has systematically evolved into a sophisticated channel supported by intelligent analytics, demonstrating its value by serving as an omnipresent channel across all customer touchpoints. However, being omnipresent also poses unique challenges, especially when it comes to brand safety and digital fraud.
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mfilterit · 2 years ago
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The progress of Indian broadband subscribers over the last ten years has been remarkable. As of the end of 2020, India had a staggering 747 million broadband subscribers who accessed the Internet via wired and wireless mediums, compared to just 10.92 million in December 2010. Additionally, the definition of broadband has also increased from 256 KBPS to 512 KBPS. Nowadays, broadband subscribers are almost equivalent to internet subscribers in India since narrowband technologies make up a negligible portion of the overall subscriber base.
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mfilterit · 2 years ago
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In explaining brand safety, people often use the example of how a display campaign can go wrong. An example is an ad for a family-oriented brand appearing on a site with adult content. As another example, an airline advertisement will run alongside a news article about a plane crash.
An ad inserted in such a way could start a public relations firestorm and ultimately damage the brand's reputation. The purpose of a brand safety system is to prevent such things from happening. Although these examples are vivid and easy to understand, they may make brand safety sound simpler than it is.
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mfilterit · 2 years ago
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Kid safety is of paramount concern. With digital exposure, new challenges result in other types of potential harms caused by ‘digital ghosts’ or ‘digital bhoots’, which exist in the ecosystem. There is no denying that the digital exposure of children has increased. It has also gone beyond regular schooling, and parents are encouragingly promoting children to opt for several courses and certifications offered digitally. This has resulted in a thriving edtech space, and over the past 6 months, we have even seen edtech companies acquiring brick-mortar education brands.
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mfilterit · 2 years ago
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The steady increase in fake news, extremist content, and ads appearing next to inappropriate content has led to a significant brand safety issue. Advertisers today are trying to address the fundamental question: Are we placing our ads in a brand-safe environment?
No advertiser would want their branded content or commercial offers placed next to nasty or negative news stories or unsavory websites or apps. With the rise of social media platforms, people spot and share campaigns that have gone wrong in no time and are spread among the masses before you get to know them.
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