#brand24

[kimcoxauthor]

Social Media Marketing Series: Social Listening

Welcome back to the Social Media Marketing series. Today we’re going to discover Social Listening Marketing on social media as it correlates to books and authors. Social listening is a form of social media marketing that involves monitoring and analyzing conversations and mentions of a brand, product, or author on social media platforms. For authors, social listening can be an effective way to…

[ajithleena]

Top 10 AI Tools Used by Brand Design Agencies in Mumbai

AI is one of the most essential tools for a brand design agency, as it empowers them to work smarter, faster, and more efficiently. Being in the competitive advertising industry in Mumbai, AI tools make these agencies lead the pack through their edge-cutting solutions in design, data analytics, and, more importantly, engagement with the customer. Let's dive into the top 10 AI tools transforming how a brand design agency in Mumbai operates, ensuring they deliver innovative solutions to their clients.

 Adobe Sensei 

This is one form of AI and machine learning technology based on Adobe's entire suite of creative tools. This tool can automate chores in cropping images, colour adjustments, and even some kind of layout suggestions. To the best advertising agencies in Mumbai, this becomes an invaluable tool for design creativity with streamlined design processes.

 Canva AI

These AI-driven design features at Canva are available in a ready-to-use template and design suggestions that just rely on what one needs. Auto-suggestions of colour palettes and font styles are also available, making it the most sought-after tool by brand design agencies. Canva AI simplifies producing designs while enabling the quick and efficient creation of visually appealing content.

 Designhill AI Logo Maker

Logo design is a major branding aspect, and AI tools such as Designhill's Logo Maker help agencies create unique logos according to client's preferences. An AI tool lets digital marketing services near you create a professional logo within a fraction of the time that might be wasted through other conventional methods.

 Deep Art Effects

Deep Art Effects employs AI, which transforms images into artworks in different styles, possibly enriching visual content. This tool provides designers various creative possibilities to ensure that branding is unique and eye-catching. This can improve marketing campaigns by adding artistic value for a brand design agency in Mumbai.

Phrasee

Phrasee is an AI copywriting tool that has assisted in creating catchy headlines for emails, social media posts, and captions. It uses the ability of NLP to analyse what certain groups of people connect with. Agencies use Phrasee to ensure that the messages they propagate are unique and creative and make people engage.

6. Brand24

Brand24 is an AI-based social media monitoring tool that ensures that agencies have all the information about public perception regarding different brands with high accuracy and in real time. Equipped with this data, a best advertising agency in Mumbai can refine its strategies and respond to public sentiment so that its clients' brand has the right positive perception at all times.

7. Grammarly

Grammarly is an AI writing assistant that checks grammar, tone, and style. Traditionally used for editing, its tone detector and writing suggestions are invaluable for maintaining consistency in all marketing materials by brand design agencies. Thus, every piece of content will align with the brand's voice.

8. Lumen5

Lumen5 is an AI video-making platform that helps transform text content into an engaging video. Lumen5, for agencies offering digital marketing services near you, could help transform their blog posts and articles into social media-ready videos.

9. Crimson Hexagon

Crimson Hexagon is the AI-powered consumer insights tool that provides deep analytics to understand audience behaviour, helping agencies know how customers have engaged with the brand. It assists a brand design agency in Mumbai to develop a creative and data-driven strategy, increasing the chances that campaigns will resonate with the right audience.

10. Hootsuite Insights

Using the power of artificial intelligence, Hootsuite Insights analyses trends in social media platforms and customer conversations with agencies. Agencies will monitor the performance of campaigns in real time and make slight alterations to their campaigns for optimal effects. A tool for keeping pace with the rapidly changing world of social media

Conclusion

AI tools are no longer an added advantage but a necessity for any brand design agency in Mumbai to remain relevant and in the game. These tools help agencies deliver outstanding client results, from creativity enhancement to in-depth data analytics. AI will continue to play an even more prominent role in branding and advertising advancement as it evolves, enabling Mumbai's best advertising agencies to create progressively innovative, personalised, and impactful campaigns.

[riofos-technologies]

YOUR KEY TO SUCCESS: OFF-PAGE OPTIMIZATION CHECKLIST

In the dynamic world of digital marketing, staying ahead of the curve is paramount. Off-page optimization checklist plays a vital function in improving your website’s visibility and authority in search engine effects. To help you navigate through the complexities of off-page optimization effectively, we’ve crafted this comprehensive checklist. Let’s dive in!

Crafting an Effective Off-Page Optimization Checklist for Building a Strong Backlink Strategy

Building quality backlinks is the cornerstone of off-page optimization. Focus on acquiring one-way links from respectable and relevant websites within your enterprise. Leverage tactics such as guest blogging, Influencer outreach, and directory submissions to diversify your backlinks profile. Remember, quality always trumps quantity when it comes to backlinks.

Optimizing Your Off-Page Optimization Checklist Maximizing Social Media’s Impact

Social media platforms are more than just channels for engagement; they’re also potent tools for off-page optimization. Actively engage with your audience on platforms like Facebook, Twitter, LinkedIn, and Instagram. Share valuable content, participate in discussions, and encourage social sharing to boost your website’s visibility and traffic.

Enhancing Your Off-Page Optimization Checklist: Maximizing Local Listings for Better Visibility

For businesses targeting local audiences, optimizing local listings is paramount. Ensure your business is listed accurately on platforms like Google My Business, Yelp, and Bing Places. Consistent NAP (Name, Address, Phone Number) information across all listings is essential for local SEO success. Encourage satisfied customers to leave positive reviews to bolster your credibility.

Boosting Your Off-Page Optimization Checklist: Amplifying Brand Mentions for Greater Visibility

Monitoring and amplifying brand mentions across the web can significantly impact your off-page optimization checklist efforts. Use tools like Google Alerts, Mention, or Brand24 to track mentions of your brand, products, or services. Engage with users who mention your brand positively and address any negative feedback promptly. This proactive approach not only enhances your brand reputation but also contributes to your SEO Services strategy.

Utilizing Content Marketing to Enhance Your Off-Page Optimization

Content remains king in the realm of digital marketing, and off-page optimization checklist is no exception. Develop high-quality, shareable content that naturally attracts backlinks and social shares. Invest in guest blogging, infographic creation, and video marketing to diversify your content strategy. Remember to optimize your content with relevant keywords and include internal links to improve crawl ability and link equity.

 

Here are Some Strategies for an Off Page Optimization Checklist

1. Establishing Links

High-Quality Backlinks: To create credibility, get backlinks from relevant and authoritative domains. Priorities quality above quantity.

Sponsored Posting: Provide insightful articles with a backlink pointing to your website to reputable blogs in your industry. 

Broken Link Building: Find broken links on websites with a lot of authority and propose your content as a substitute. 

Social Media Links: Make use of social media channels to promote your material and build organic backlinks.

2. Social Media Existence 

Active Engagement: Consistently share content and interact with your followers on well-known social media sites such as Facebook, Instagram, LinkedIn, and Twitter.

Make sure: your content is shareable since Google takes social signals (likes, shares, and comments) into account when determining search results. 

Social Bookmarking: Share your material on reliable social bookmarking platforms, such as Stumble Upon, Digg, and Reddit.

3. Content Promotion 

High-quality material: Produce material that is relevant and shareable and organically build backlinks.

Infographics and Visuals: Create eye-catching material to boost engagement and sharing. 

Document Sharing: To reach a wider audience, share essential documents on websites like Slide Share and Scribe.

4. Local Search Engine Optimization 

Google My Business (GMB): Enhance your GMB profile by adding up-to-date information, images, and client testimonials.

Maintaining uniform: company data across internet directories may improve local search visibility via local citations. 

Local Link Building: To get locally relevant backlinks, cultivate ties with nearby companies and organizations.  

5. Influencer Promotion

Work together with Influence: To reach a larger audience, collaborate with influencers in your sector.

Collaborate: with Influencers to produce content, then distribute it across the channels of both sides.

6. Internet testimonials 

Suggest Reviews: Encourage pleased clients to provide favourable evaluations on review portals such as Google and Yelp and platforms tailored to a particular sector.

Respond to Evaluations: Interact with reviews, both good and bad, to demonstrate your dedication to client happiness.

7. Technical SEO 

Website Speed Optimization: Make sure your website loads quickly to enhance user experience and search engine rankings. 

Mobile-Friendly Design: Make your website mobile-friendly to accommodate the increasing number of mobile users. 

SSL Certificate: To improve search results and foster confidence, secure your website with an SSL certificate.

[srvmediaagency]

Why Your Real Estate Business Can’t Afford to Ignore Digital Marketing

The real estate market is estimated to reach US$ 1 trillion by 2030 contributing to 13% of the country’s GDP from existing 7.3%. The number of people searching for properties on the internet is rising thanks to easy availability of internet. Therefore, real estate companies are increasingly turning to digital marketing to sell their properties. While some manage this internally, many prefer outsourcing to a good real estate digital marketing agency in Pune.

What Is Real Estate Digital Marketing?

It is an online strategy, specially designed to digitally market and promote all kinds of real estate properties- housing, retail, hospitality, and commercial, to potential buyers or renters, and build a brand in the sector. Some of the best digital marketing services in Pune help clients successfully achieve the objective.

Real Estate Digital Marketing- What Are Its Elements?

Real estate digital marketing involves a few essentials such as:   

i) Website Development

A device-friendly, visually appealing, and user-friendly website that showcases listings and includes property details, and more.

ii)  Search Engine Optimization (SEO)

The website needs to appear on the first page of search engines to increase organic visibility and attract potential customers.

iii) Social Media Marketing

Platforms like Facebook, Instagram, and LinkedIn are used to share listings, promote properties, and events, and engage with followers.

iv) Email Marketing

An important aspect of real estate digital marketing is to send emails to prospective buyers, newsletters to subscribers, updates on new listings, market trends, and real estate tips. Many digital marketing services in Pune offer professional email and newsletters designing and effective content.

v) Virtual Tours and Video Marketing

Video content and virtual tours allow prospective buyers to explore properties remotely and generate interest and engagement.

vi) Pay-Per-Click Advertising (PPC)

These are targeted paid ads run on search engines and social media to drive traffic to listings and generate leads.

vii)  Content Marketing

Provides useful insights through blogs, market reports, and guides. Published on the business website or other publishing platforms, they help to establish authority and build trust with potential buyers.

viii) Online Reviews and Reputation Management (ORM)

ORM platforms like Google Alerts, TrustPilot, Hootsuite, Quora, Sprout Social, Brand24, and others help businesses with their online presence and reputation management by way of monitoring brand mentions and customer reviews and responses.

Real Estate Digital Marketing- The Takeaways?

Businesses in real estate need to be competitive in the market and the best way to do it is digital marketing with the help of any real estate digital marketing services in Pune. Here are the advantages:

 Broader Reach

It reaches a wide range of audiences beyond local markets in a short time.

Cost Effective, Optimizing Options

Online marketing is much cheaper than traditional marketing and more focused. The campaigns can be tracked and optimized for maximum results offering a better return on investment.

Measurable with Better Engagement

Online marketing provides data that can be used to measure results, adjust, and improve. It helps to market interactive content like virtual tours, videos, and social media posts where the audience can engage, comment, and share.

The Benefits of Outsourcing?

Digital marketing needs specialized knowledge of website creation and management, SXO, managing social media, creating various types of content, strategizing and marketing, monitoring, optimizing, and more. All these can be easily managed by an outsourced company. Here are some points why a real estate business needs the help of a digital marketing agency

1) Knowledge

The real estate market is unique in many ways and requires knowledge of buyer behavior, and market trends; it needs suitable online strategies. The best digital marketing services in Pune can manage this effectively and more.

2) Expertise

Just as the knowledge of the market and buyers is important, skills and tools are required to market. It includes SEO, social media marketing, and pay-per-click advertising, to generate leads. Engaging and visually appealing content must be tailored to platform-specific requirements. Above all, each campaign be monitored and optimized to improve results. All these require high skills and experience in the field.

3) Savings of Resources and Time

Managing marketing is time-consuming and a non-core activity for real estate business developers and owners. By outsourcing it to a specialized agency, they can focus on their core business while the agency handles the marketing intricacies.

Conclusion

The real estate market is here to prosper and businesses need a good digital presence to stay in the market. By collaborating with good digital marketing services in Pune developers and owners can make their brand visible by cutting through the noise and increase sales by reaching their target audience by implementing correct digital marketing strategies.

[sophiyachen]

Reputation Management: How to Protect Your Brand Online in 2024

In the digital age, a brand's reputation can make or break its success. With the rise of social media, online reviews, and instant communication, managing your brand’s reputation has become more critical than ever. Negative information can spread like wildfire, impacting your business's credibility and sales. To navigate this landscape, it's essential to understand the strategies behind effective reputation management in 2024. Learn from insights shared by the Top SEO company in Gurugram, gurugram.osumare.com, and discover how to protect your brand online.

Why Is Reputation Management Important in 2024?

Trust Building: Consumers trust brands with positive reputations. A single bad review or negative press can erode trust quickly.

Impact on Sales: A poor online reputation directly impacts sales. Consumers are less likely to buy from brands with low ratings or unresolved complaints.

Search Engine Visibility: Search engines like Google prioritize reputable brands, which means a damaged reputation can affect your SEO performance and organic traffic.

Crisis Control: Quick and effective reputation management helps you control the narrative and mitigate the damage during a crisis.

Key Reputation Management Strategies for 2024

1. Monitor Your Online Presence

To protect your brand, you need to know what people are saying about it. Use tools like Google Alerts, Brand24, and Mention to monitor your brand name, products, and relevant keywords across the web. Regularly check social media, review sites, and forums to stay updated on any mentions.

Pro Tip: Set up alerts for common misspellings of your brand name and related keywords to ensure you capture all relevant discussions.

2. Respond Promptly and Professionally to Reviews

Reviews, whether positive or negative, influence potential customers. Responding promptly shows that you care about customer feedback and are committed to improving your services.

Positive Reviews: Thank customers for their feedback and encourage them to continue engaging with your brand.

Negative Reviews: Address complaints professionally, offering solutions or requesting further information to resolve the issue privately. Never argue or respond defensively.

3. Optimize Your Content to Push Positive Results

SEO plays a crucial role in reputation management. By optimizing your content, you can push positive stories, articles, and pages to the top of search engine results, pushing negative content down.

Content Strategy: Publish blogs, press releases, and positive news about your brand. Highlight your achievements, community involvement, and customer success stories.

Guest Blogging: Write guest posts on reputable industry websites to boost your brand’s authority and visibility.

4. Leverage Social Media for Positive Engagement

Social media platforms are powerful tools for shaping public perception. Use your social media presence to engage positively with your audience, share valuable content, and showcase your brand’s personality.

Engagement: Respond to comments, messages, and mentions promptly. Showcase customer testimonials and highlight user-generated content.

Crisis Management: In case of a PR crisis, use social media to address issues quickly and transparently. Acknowledge the problem, outline steps to resolve it, and keep your audience updated.

5. Encourage Positive Reviews and Testimonials

Proactively ask satisfied customers to leave positive reviews on platforms like Google, Yelp, and Trustpilot. Highlight these testimonials on your website and marketing materials to build trust with potential customers.

Email Campaigns: Send follow-up emails requesting feedback from happy customers and guide them to review platforms.

Incentives: Offer discounts, freebies, or loyalty points in exchange for honest reviews, ensuring compliance with review platform guidelines.

6. Handle Negative Press Effectively

Negative press can harm your brand significantly if not handled properly. It’s crucial to address any negative news or PR issues head-on.

Acknowledge: Accept responsibility where applicable and provide clear communication on how you are addressing the issue.

Respond: Issue official statements on your website, social media, and press outlets to present your side of the story.

Seek Legal Assistance: If the negative press is defamatory, consult legal counsel to understand your options for correction or removal.

7. Utilize Influencer Partnerships

Partnering with influencers in your industry can help you build a positive image and reach wider audiences. Choose influencers whose values align with your brand to create authentic endorsements that resonate with your target market.

Collaborate on Content: Work on content like reviews, unboxings, or testimonials that highlight your brand positively.

Crisis Support: Influencers can also help counteract negative news by sharing their positive experiences with your brand.

8. Conduct Regular Reputation Audits

Regularly auditing your brand’s online reputation helps identify potential issues before they escalate. Conduct a thorough audit of your online presence, including search results, reviews, and social media mentions.

Checklist: Use a checklist to evaluate your brand's overall sentiment, identify recurring issues, and track progress over time.

Conclusion

Reputation management is an ongoing process that requires constant vigilance, proactive strategies, and effective response mechanisms. In 2024, protecting your brand online is more important than ever as consumers continue to turn to digital platforms for information and reviews. Partnering with the Top SEO company in Gurugram, gurugram.osumare.com, ensures that your brand remains resilient, credible, and respected in the eyes of your audience.

By implementing these reputation management strategies, you can build a strong, positive image that withstands challenges and helps your business thrive in the digital landscape.

[zainsturdy]

The Ultimate Guide to Productivity Tools for Digital Marketing

Introduction

   - Brief overview of the importance of productivity tools in digital marketing.

   - How the right tools can streamline processes and enhance efficiency.

   - Purpose of the guide: To provide actionable insights into the best tools available.

1. Content Creation and Management

   - *Writing and Editing Tools*

   - Tools for drafting, editing, and optimizing content (e.g., Grammarly, Hemingway).

   - Features that enhance writing clarity and correctness.

   - *Graphic Design Tools*

     - Platforms for creating visuals and graphics (e.g., Canva, Adobe Spark).

     - Tips on using templates and custom designs.

   - *Content Management Systems (CMS)*

     - Overview of popular CMS options like WordPress and Squarespace.

     - Benefits of using a CMS for organizing and publishing content.

2. Social Media Management

   - *Scheduling and Automation*

     - Tools that help schedule posts across multiple platforms (e.g., Buffer, Hootsuite).

     - How automation can save time and maintain consistency.

   - *Analytics and Reporting*

     - Tools that provide insights into social media performance (e.g., Sprout Social, SocialBee).

     - Understanding metrics like engagement, reach, and conversion rates.

   - *Engagement and Monitoring*

     - Platforms for monitoring brand mentions and engaging with audiences (e.g., Mention, Brand24).

     - Strategies for active and responsive community management.

3. Email Marketing Tools

   - *Email Campaign Creation*

     - Tools for designing and sending email campaigns (e.g., Mailchimp, SendinBlue).

     - Importance of templates and customization.

   - *Automation and Segmentation*

     - How to automate email sequences and segment your audience for targeted campaigns.

   - *Analytics and Tracking*

     - Tools that track open rates, click-through rates, and conversions.

     - Using data to refine and improve email strategies.

4. SEO and Analytics

   - *Keyword Research Tools*

     - Platforms for finding and analyzing keywords (e.g., Ahrefs, SEMrush).

     - The role of keywords in content strategy.

   - *On-Page SEO Tools*

     - Tools that help optimize content for search engines (e.g., Yoast SEO, Moz).

     - Tips for improving site structure, meta tags, and more.

   - *Analytics and Reporting Tools*

     - Overview of tools like Google Analytics and Google Search Console.

     - Tracking traffic, user behaviour, and conversion metrics.

5. Project Management and Collaboration

   - *Task Management Tools*

     - Platforms for organizing tasks and deadlines (e.g., Trello, Asana).

     - Benefits of visual boards and lists for project tracking.

   - *Team Communication Tools*

     - Tools for seamless communication and collaboration (e.g., Slack, Microsoft Teams).

     - Integrations and features that enhance team productivity.

   - *File Sharing and Storage*

     - Solutions for sharing and storing files securely (e.g., Google Drive, Dropbox).

     - Best practices for file organization and access control.

6. Additional Tools for Enhanced Productivity

   - *Time Management and Focus*

     - Tools to help manage time and maintain focus (e.g., Toggl, Rescue Time ).

     - Techniques for avoiding distractions and staying on task.

   - *Note-Taking and Documentation*

     - Tools for capturing ideas and information (e.g., Evernote, Notion).

     - Using notes and documentation for project reference and knowledge sharing.

Conclusion

   Recap of the importance of choosing the right tools for digital marketing. Encouragement to experiment and find the tools that best fit individual needs. Final thoughts on staying updated with new productivity tools and trends in the industry.

[jcmarchi]

10 Best AI Social Listening Tools (August 2024)

New Post has been published on https://thedigitalinsider.com/10-best-ai-social-listening-tools-august-2024/

10 Best AI Social Listening Tools (August 2024)

Understanding and analyzing social media conversations is crucial for today’s businesses and organizations. AI-powered social listening tools are indispensable assets, offering advanced capabilities to monitor, interpret, and act upon social media data at scale.

This article explores the top AI social listening tools that are improving how companies gain insights from online discussions, track brand sentiment, and engage with their audience effectively. From real-time analytics to predictive trend forecasting, these tools leverage artificial intelligence to provide deeper, more actionable insights than ever before.

Brand24 is an AI-powered social media monitoring and analytics platform designed to help businesses track and analyze online conversations about their brand, products, competitors, and industry. Operating in real-time, it gathers data from a wide range of sources including social networks, news sites, blogs, and forums. This comprehensive approach provides valuable insights into customer sentiment, trending topics, influencers, and overall brand perception.

The platform’s user-friendly interface and robust analytics capabilities make it an invaluable tool for marketers, PR professionals, and customer service teams. By enabling data-driven decision-making, prompt responses to customer feedback, and early identification of potential crises or opportunities, Brand24 helps businesses measure and enhance the impact of their marketing efforts. With a range of affordable pricing plans, it caters to businesses of all sizes, from startups to large enterprises.

Key features of Brand24 include:

Real-time monitoring across multiple online sources

Sentiment analysis for automatic categorization of mentions

Influencer identification based on reach, engagement, and sentiment

Customizable alerts for specific keywords, sentiment changes, or mention volume spikes

Comprehensive reporting and analytics with export and white-label options

Visit Brand24 →

Hootsuite stands out as a comprehensive social media management platform that incorporates powerful social listening features. It enables businesses to monitor brand mentions, track sentiment, and gain audience insights across various social networks and the web. Users can set up custom streams to monitor keywords, hashtags, and mentions in real-time, while the platform’s AI-powered sentiment analysis automatically categorizes mentions as positive, negative, or neutral, providing a clear gauge of public perception.

Recently, Hootsuite acquired Talkwalker, a leading social listening and analytics company, and is in the process of integrating its advanced capabilities into the Hootsuite dashboard. This integration will grant users access to data from over 150 million sources, spanning social media channels, blogs, forums, and news sites across 187 languages. These expanded features will empower brands to track trends, benchmark against competitors, identify influencers, and generate actionable insights to inform their social media strategies.

Key social listening capabilities of Hootsuite include:

Real-time monitoring with custom streams across multiple social networks

AI-powered sentiment analysis for automatic mention categorization

Trend tracking for identifying relevant topics, hashtags, and conversations

Competitive benchmarking for social media performance and share of voice

Influencer identification based on reach, engagement, and brand sentiment

Visit Hootsuite →

Semrush offers a comprehensive suite of social media management tools that includes robust social listening features. The Semrush Social Toolkit enables businesses to monitor brand mentions, track sentiment, and gain valuable audience insights across multiple social networks and online sources. With its user-friendly interface and powerful analytics, Semrush simplifies the process of managing social media presence, engaging with audiences, and making data-driven decisions to optimize social media strategies.

The platform’s Social Media Tracker allows users to benchmark their performance against competitors, uncover top-performing content, and identify trends in their niche. The Social Inbox feature streamlines community management by consolidating messages, comments, and mentions from various platforms into a single dashboard. Users can also leverage the Social Poster to create, schedule, and publish content across multiple networks, while the Social Analytics tool provides in-depth insights into post performance, audience demographics, and engagement metrics.

Key social listening capabilities of Semrush include:

Brand Monitoring across social media, news sites, blogs, and forums

Social Media Tracker for competitor analysis and performance benchmarking

Social Inbox for centralized management of all social media interactions

Social Analytics for insights into performance, demographics, and engagement metrics

Media Monitoring with automated alerts and sentiment analysis

Visit Semrush →

Brandwatch is a comprehensive social intelligence platform that empowers businesses to monitor and analyze online conversations across a wide range of sources. Its advanced AI-powered social listening capabilities enable users to track brand mentions, sentiment, trends, and audience demographics in real-time. The platform’s extensive data coverage encompasses over 100 million online sources and provides access to historical data dating back to 2010.

What sets Brandwatch apart is its proprietary AI technology, enhanced with generative AI, which automates data analysis and delivers instant, actionable insights. The platform’s AI assistant, Iris, transforms complex data into easily digestible summaries, allowing users to quickly identify key trends, opportunities, and potential issues. This combination of comprehensive data coverage and advanced AI capabilities makes Brandwatch a powerful tool for extracting valuable consumer insights.

Key social listening capabilities of Brandwatch include:

Access to over 100 million online sources with 500 million new conversations added daily

Proprietary AI and generative AI for automated data analysis and instant insights

Sentiment analysis for automatic categorization of brand mentions

Demographic analysis for understanding target audiences

Customizable dashboards and automated alerts for staying informed about important conversations and trends

Visit Brandwatch →

Sprout Social offers a comprehensive social media management platform with robust social listening features. It allows businesses to monitor brand mentions, track sentiment, and gain audience insights across social networks and the web. The platform’s intuitive interface enables users to easily set up queries for tracking keywords, hashtags, and brand mentions in real-time. Sprout Social processes up to 50,000 posts per second, ensuring users have access to the most current and relevant data.

The platform’s AI-powered features, including sentiment analysis and automated insights, enable users to efficiently analyze vast amounts of data and identify key trends, opportunities, and potential issues. Sprout Social���s extensive filtering options and customizable dashboards allow teams to focus on the most relevant information and share actionable insights across their organization. Recent investments in AI have further enhanced Sprout Social’s social listening capabilities, making it easier for businesses to understand and reach their audience, engage their community, and measure performance.

Key social listening capabilities of Sprout Social include:

Real-time monitoring of brand mentions, keywords, and hashtags across multiple sources

AI-powered sentiment analysis for automatic categorization of mentions

Audience insights for understanding demographics, preferences, and behaviors

Customizable dashboards and automated alerts for staying informed about important conversations and trends

Competitive benchmarking for tracking share of voice and identifying industry opportunities

Visit Sprout Social →

Synthesio is an AI-powered social listening and social intelligence platform that enables businesses to monitor, analyze, and extract actionable consumer insights from online conversations. With advanced data coverage spanning over 195 countries and 80+ languages, Synthesio helps brands understand their consumers, track category trends, measure brand health, and innovate their product and marketing strategies.

The platform’s AI-driven features, such as topic modeling, sentiment analysis, and audience insights, allow users to process vast amounts of data efficiently and uncover meaningful patterns and trends. Synthesio’s user-friendly dashboards and reporting capabilities enable teams to visualize and share data-driven insights across their organization.

Key social listening capabilities of Synthesio include:

Access to over 800 million sources across 195 countries and 90+ languages

Topic modeling for automatic categorization of conversations into consumer-defined themes

Rapid transformation of consumer signals into actionable insights

Audience analysis for understanding target audiences

Customizable dashboards and reports for monitoring trends and sharing insights

Visit Synthesio →

Keyhole is a comprehensive social media analytics and social listening platform that empowers businesses to monitor their online presence, track brand mentions, and extract valuable insights from social conversations across various channels. Its user-friendly interface and powerful features enable brands to stay ahead of the competition by uncovering trends, measuring campaign performance, and identifying influential voices in their industry.

The platform’s AI-powered sentiment analysis allows users to gauge public perception of their brand, products, and services. Keyhole’s advanced filtering options enable focused analysis of relevant conversations based on criteria such as language and geography. With real-time tracking capabilities and customizable alerts, users can stay on top of important mentions and trends. Keyhole also offers competitive benchmarking, historical data analysis, and predictive insights, empowering brands to make data-driven decisions and optimize their social media strategies.

Key social listening capabilities of Keyhole include:

Real-time tracking of brand mentions, keywords, and hashtags across multiple online platforms

AI-powered sentiment analysis for automatic categorization of mentions

Influencer identification based on reach, engagement, and brand sentiment

Competitive benchmarking for comparing social media performance metrics

Customizable alerts for specific keywords, sentiment changes, or conversation volume spikes

Visit Keyhole →

Audiense is a comprehensive audience intelligence and consumer insights platform that helps businesses identify, understand, and engage with their most valuable audience segments. By leveraging social data from platforms like Twitter (X) and Facebook, Audiense provides deep insights into audience demographics, psychographics, interests, affinities, and online behaviors. The platform’s advanced segmentation capabilities allow users to group audiences based on unique characteristics and connections, revealing hidden patterns and communities that can inform marketing strategies.

Integrating seamlessly with popular social listening tools, Audiense enriches conversation data with critical information about the individuals driving and engaging with those conversations. This powerful combination of audience intelligence and social listening enables brands to develop highly targeted and personalized campaigns, identify influential partners and brand advocates, and proactively manage potential crises. With features like persona building, influencer identification, and competitive benchmarking, Audiense offers a comprehensive suite of tools for understanding and activating the audiences that matter most to a brand’s success.

Key features and capabilities of Audiense include:

Advanced audience segmentation using social data to reveal valuable insights and hidden communities

Data-driven persona building based on demographics, psychographics, and content preferences

Influencer identification tools for discovering and evaluating potential partners

Competitive benchmarking for social media performance and audience insights

Integration with social listening platforms to provide context about conversation drivers

Visit Audiense →

Quid is an AI-powered consumer and market intelligence platform that enables businesses to monitor, analyze, and extract actionable insights from online conversations across various sources. Leveraging advanced artificial intelligence and natural language processing, Quid processes billions of indexed resources across structured and unstructured data, empowering brands to make data-driven decisions quickly and efficiently. The platform’s generative AI capabilities help customers forecast consumer trends and evolving market landscapes, allowing them to identify opportunities and maintain a competitive edge.

Quid’s comprehensive suite of tools includes Quid Discover for uncovering insights from vast amounts of data, Quid Monitor for real-time social media analytics, Quid Predict for identifying emerging trends and opportunities, Quid Compete for competitive benchmarking, and Quid Connect for seamless integration with existing business intelligence systems. These features provide users with a holistic view of their customers’ context, deep understanding of consumer behavior and sentiment, and the ability to share insights across their organization for more informed decision-making.

Key social listening capabilities of Quid include:

Advanced AI and NLP for analyzing billions of indexed resources across various data types

Generative AI to forecast consumer trends and evolving market landscapes

Real-time monitoring of millions of conversations across multiple online sources

Trend prediction to identify emerging themes and significant opportunities

Customizable dashboards and seamless integration with existing business intelligence systems

Visit Quid →

Iconosquare is a comprehensive social media management platform that offers robust social listening and monitoring features to help businesses track brand mentions, analyze sentiment, and gain valuable audience insights. Supporting multiple social networks, including Instagram, Facebook, Twitter (X), LinkedIn, and TikTok, Iconosquare enables users to monitor conversations and engage with their audience from a single, user-friendly dashboard.

The platform’s social listening capabilities allow users to track mentions, keywords, and hashtags across various social channels and the web, providing real-time insights into brand perception and customer feedback. Iconosquare’s advanced analytics and reporting features help businesses measure the impact of their social media efforts, benchmark against competitors, and make data-driven decisions to optimize their strategies. The platform also offers a range of tools for content creation, scheduling, and collaboration, making it an all-in-one solution for social media management.

Key social listening capabilities of Iconosquare include:

Real-time monitoring of brand mentions, keywords, and hashtags across multiple social networks

Sentiment analysis for automatic categorization of mentions

Competitive benchmarking to compare social media performance and share of voice

Customizable alerts for specific keywords, mentions, or conversation volume spikes

Advanced analytics and reporting for in-depth insights into social media performance and audience metrics

Visit Iconosquare →

Why You Should Use an AI Social Listening Tool

AI social listening tools have become indispensable for businesses seeking to stay ahead in the fast-paced world of social media. These sophisticated platforms offer unparalleled insights into online conversations across major social media platforms and beyond, enabling companies to make data-driven decisions and refine their social media campaigns. By leveraging advanced AI and machine learning technologies, these social listening tools provide a comprehensive view of your brand reputation, customer sentiment, and emerging trends.

Implementing an AI-powered social listening tool can dramatically enhance your social media management strategy. These tools not only help you monitor and analyze discussions about your brand across various social media channels but also provide valuable insights into your target audience’s preferences and behaviors. This deep understanding allows you to tailor your content, improve customer engagement, and respond promptly to potential issues before they escalate. Moreover, by tracking competitors and industry trends, you can identify new opportunities and stay ahead of the curve in your market.

As social media continues to evolve and shape consumer behavior, the importance of effective social listening cannot be overstated. AI social listening tools offer a scalable, efficient, and accurate way to tap into the vast sea of online conversations, transforming raw data into actionable insights. By embracing these powerful technologies, businesses can not only protect and enhance their brand reputation but also forge stronger connections with their audience, ultimately driving growth and success.

[zov911]

Title: Your Virtual Toolbox: Top Digital Marketing Tools Every Contractor Must Have Gone are the days when a toolbox was only filled with hammers, screwdrivers, and nails. Today, your virtual toolbox equally shapes the success of your contractor business. Understanding digital marketing strategies will not only increase your lead generation exponentially but also place your firm on the same page with the titans in the contracting industry. So, let's dive in on the top digital marketing tools every contractor must have. Google My Business: Positioning yourself on Google's radar is the first step to online visibility. Google My Business (GMB) is a free and versatile tool that increases your chances of popping up in local search results – a critical factor in digital marketing for contractors. Here, you can showcase your past projects, reviews, business hours, and more, broadening your reach to potential clientele right in your locality. SEMRush: Search Engine Optimization (SEO) is a crucial aspect of any digital marketing toolbox. SEMRush not only provides keyword analytics but also tracks your competitor’s strategy, enhancing your SEO efforts for your contracting business. As part of the best SEO practices, contractors benefit from SEMRush's rich choices of data-driven solutions like page audits and backlink analysis. MailChimp: As a contractor, communication with customers is crucial – and an email marketing tool like MailChimp is just the tool to cement this bond. In your virtual toolbox, MailChimp enables automation of emails and newsletters, and it's perfect for nurturing leads. It helps send out newsletters showcasing the accomplishments of your contracting projects, special offers, or simple updates about your firm. Hootsuite: Managing multiple social media platforms to promote your contracting business can be quite a juggle. Hootsuite makes social media marketing effortless. By scheduling content for all your platforms in one place, it ensures you stay relevant and engaged with your audience. Canva: A visual spectacle can make a world of difference. Canva is a graphic design tool that allows contractors to create visually enticing infographics, logos, ads, social media images, and much more. Even with zero design skills, Canva allows contractors to build a stunning online presence. Brand24: In an online world teeming with buzz, Brand24 enables contractors to monitor their brand reputation across the digital landscape. This tool tracks and analyzes online mentions of your contracting business, helping maintain a healthy brand image. Google Analytics: A cornerstone in the virtual toolbox, Google Analytics gives insight into your website's performance and audience behavior. It tracks site visits, bounce rates, and pages per visit – a treasure trove of data that supports decision-making in your contractor digital marketing strategies. Promoting your contractor business in the digital world is no small feat. However, with the right virtual tools at your disposal, leveling the playing field has never been easier. Equip your virtual toolbox today, and watch your contracting business soar to new heights. Case Study: The Phenomenal Growth of Smith Contracting Services Through Effective Digital Marketing Tools Smith Contracting Services, a small-sized construction business, offers a perfect example of how the right mix of digital marketing tools can elevate a business' brand, reach, and client engagement. When John Smith, the company's owner, realized traditional marketing efforts weren't fueling the company's growth, he ventured into digital marketing. This decision underscored the evolution of his company from a small business to a considerable contracting firm with a traditionally nationwide footprint. Here's the breakdown of the digital marketing tools that catapulted Smith Contracting Services to success: 1. Website Utilization: Smith started by revamping the company's website, realizing most of their target audience sought contractors online.

SEO-optimization techniques were applied to increase visibility on search engines. For example, keywords relating to their services and location, such as "Construction Contractor in [City Name]" or "Best Renovation Services", were effectively used to ramp up their SEO. Actionable Step: Evaluate your website from a prospective client's perspective. Integrate SEO optimization techniques, such as keyword-rich content, meta descriptions, and alt-texts. 2. Email Marketing: Smith's firm leveraged MailChimp as their primary email marketing tool. It helped streamline their process of reaching out and provided analytics to gauge effectiveness. Actionable Step: Adopt an email marketing tool to send out newsletters, promotions, and seasonal greetings, maintaining the flow of communication with your potential and existing clients. 3. Social Media: The company utilized platforms like LinkedIn and Instagram for B2B and B2C communication respectively. Engaging posts about completed projects, client testimonials, and company updates led to increased brand visibility and reach. Actionable Step: Leveraging the power of appropriate social media platforms can considerably boost your reach. Regularly post engaging content and interact with your audience. 4. Google My Business: Smith's clients could easily locate his services because Google My Business had his company listed on Google Maps. It also enhanced credibility as clients could rate and leave reviews. Actionable Step: Register your business on Google My Business. Encourage customers to rate and review your services, positively influencing your online reputation. 5. Lead Generation: Smith used lead generation tools like HubSpot to gain insights into the visiting traffic and convert potential leads into clients. Actionable Step: Harness a lead management tool that can help you track, engage, and convert prospective leads, effectively managing your sales funnel. In a nutshell, the remarkable transformation of Smith Contracting Services highlights the potential of powerful digital marketing tools in driving business growth. Taking a cue from John Smith's strategic moves, all contractors can enhance their market presence and customer engagement using these essential tools from their virtual toolbox, rendering a significant boost to their business success. "Ready to transform your contractor business? Don't miss out on this digital revolution! Equip your virtual toolbox with our top-rated digital marketing tools and watch your business thrive like never before. Click here to get started today!" Start Your Digital Transformation Now! "According to a report by Statista, there is predicted to be 221.6 million digital buyers in the U.S. by 2021. This signifies an increasingly digital marketplace and the importance of digital marketing for self-employed contractors. Having a strong online presence and utilizing digital marketing tools is no longer an option but a necessity."

[reputationmanagment]

Building Trust Through Online Reputation Management

In today's digital landscape, trust is a crucial component of any successful business. Customers are increasingly turning to online reviews, social media, and other digital platforms to form their opinions about brands. Building and maintaining trust through effective online reputation management (ORM) is essential for businesses to thrive. Here’s how you can build trust with your audience through ORM strategies.

Understanding Online Reputation Management

Online reputation management involves monitoring, influencing, and managing a brand’s reputation across digital platforms. It includes responding to customer reviews, engaging on social media, and ensuring that the online portrayal of the brand aligns with its values and mission. The goal is to build a positive perception and foster trust with current and potential customers.

Key Strategies for Building Trust Through ORM

1. Monitor Your Online Presence

Regular Audits: Conduct regular audits of your online presence. Use tools like Google Alerts, Social Mention, and Brand24 to track mentions of your brand across the internet. This helps in identifying potential issues before they escalate.

Sentiment Analysis: Analyze the sentiment behind customer reviews and social media mentions. Understanding how customers feel about your brand can guide your ORM strategy and help in addressing any negative perceptions.

2. Engage Authentically with Your Audience

Timely Responses: Respond to customer inquiries, comments, and reviews promptly. Whether the feedback is positive or negative, timely responses show that you value customer input and are committed to addressing their concerns.

Personalization: Personalize your interactions. Address customers by their names and reference their specific issues or feedback. This personal touch can go a long way in building trust and loyalty.

3. Manage Reviews and Feedback Effectively

Encourage Reviews: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and Trustpilot. More positive reviews can enhance your overall rating and reputation.

Address Negative Feedback: Handle negative reviews with care. Apologize for any shortcomings, offer solutions, and take the conversation offline if necessary. Resolving issues can turn unhappy customers into loyal advocates.

4. Provide Consistent and Transparent Communication

Transparency: Be transparent about your business practices, values, and any changes that might affect customers. Honest communication builds trust and credibility.

Consistency: Maintain a consistent brand voice across all digital platforms. Consistency in messaging reinforces your brand identity and reliability.

5. Leverage Social Proof

User-Generated Content: Share user-generated content, such as customer testimonials, reviews, and social media posts. This authentic content acts as social proof and reinforces trust.

Influencer Partnerships: Collaborate with influencers who align with your brand values. Influencers can lend credibility and help build trust with their loyal followers.

6. Showcase Corporate Social Responsibility (CSR)

Community Engagement: Highlight your brand’s involvement in community projects, charitable donations, and other CSR activities. This demonstrates your commitment to positive social impact and builds trust with socially conscious consumers.

Sustainability Efforts: Promote your efforts towards sustainability and ethical business practices. Consumers are more likely to trust and support brands that prioritize environmental and social responsibility.

The Benefits of Building Trust Through ORM

Customer Loyalty: Trust fosters customer loyalty. When customers trust your brand, they are more likely to return and make repeat purchases.

Positive Word-of-Mouth: Satisfied customers are more likely to recommend your brand to others. Positive word-of-mouth can significantly enhance your reputation and attract new customers.

Competitive Advantage: A strong online reputation sets you apart from competitors. Trustworthy brands are more likely to be chosen over others, giving you a competitive edge.

Crisis Resilience: Brands with a solid foundation of trust are better equipped to handle crises. Customers are more forgiving and supportive when they trust a brand’s integrity and commitment to resolving issues.

Conclusion

Building trust through online reputation management is a continuous process that requires diligence, authenticity, and a customer-centric approach. By monitoring your online presence, engaging authentically with your audience, managing reviews effectively, and showcasing transparency and social responsibility, you can foster trust and loyalty with your customers. In a digital world where reputation is everything, investing in ORM is not just beneficial—it’s essential for long-term success.

[abhijitdivate1]

Must-Learn Powerful AI Tools for Digital Marketing

In the fast-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Artificial Intelligence (AI) has revolutionized the field, offering a range of tools that can significantly enhance marketing strategies, streamline operations, and deliver better results. For those keen on mastering these technologies, enrolling in a digital marketing institute in Ahmedabad can provide the necessary expertise. Here, we explore some of the most powerful AI tools that are a must-learn for digital marketers in 2024.

1. Jasper AI: Copywriting Excellence

Jasper AI, a leading AI-powered copywriting tool, is essential for creating compelling content quickly. It generates high-quality copy for blogs, emails, social media posts, and more. Jasper’s ability to adapt to various tones and styles makes it invaluable for content marketing.

Key Features:

Generates engaging and SEO-friendly content

Supports multiple languages and tones

Integrates with popular tools like Surfer SEO

2. Surfer SEO: Content Optimization

Surfer SEO helps digital marketers optimize their content to rank higher on search engines. It provides data-driven insights into keyword usage, content structure, and more, ensuring your content is both user-friendly and search engine optimized.

Key Features:

Real-time content scoring

Keyword suggestions and density analysis

Integration with Google Docs and WordPress

3. Notion AI: Enhanced Productivity

Notion AI enhances the productivity of digital marketers by automating routine tasks. It can answer questions, brainstorm ideas, fill out tables, and more, all within the Notion workspace.

Key Features:

Task automation and management

Data encryption and compliance with GDPR

Integration with various productivity tools

4. Content at Scale: SEO Blog Generation

Content at Scale is an AI-driven platform designed for generating SEO-optimized blog posts. It produces content that often passes AI detection tools, ensuring a human-like quality in writing.

Key Features:

High-quality SEO content generation

Automated content scheduling

User-friendly interface

5. Originality AI: Content Detection

Originality AI is crucial for maintaining content integrity. It detects AI-generated content and checks for plagiarism, ensuring the originality of your marketing materials.

Key Features:

Accurate AI content detection

Plagiarism checking

Useful for verifying freelance work

6. Zapier: Task Automation

Zapier connects various apps to automate workflows, saving time and reducing errors. It is essential for integrating and streamlining digital marketing tasks across different platforms.

Key Features:

Over 3,000 app integrations

Customizable workflows (zaps)

No coding required

7. Grammarly: Writing Enhancement

Grammarly is a writing assistant that enhances grammar, punctuation, and style. It ensures your content is clear, concise, and error-free, which is vital for maintaining a professional image.

Key Features:

Real-time grammar and spell checking

Style and tone adjustments

Browser and app integration

8. FullStory: Digital Experience Analytics

FullStory provides insights into user interactions on your website, helping improve user experience and conversion rates. Its AI tracks user behavior, identifying opportunities for optimization.

Key Features:

Detailed user journey tracking

Session replay and analysis

Integration with various analytics tools

9. Brand24: Media Monitoring

Brand24 monitors online mentions of your brand, providing sentiment analysis and real-time alerts. This tool helps manage your brand’s reputation and respond promptly to customer feedback.

Key Features:

Real-time media monitoring

Sentiment analysis

Hashtag and trend tracking

10. Influencity: Influencer Marketing

Influencity is a comprehensive platform for managing influencer marketing campaigns. It helps identify suitable influencers, track campaign performance, and manage collaborations effectively.

Key Features:

Influencer search and analysis

Campaign management tools

Performance analytics

Conclusion

The integration of AI in digital marketing is transforming the way businesses engage with their audience, optimize content, and streamline operations. Learning to harness these powerful AI tools can significantly enhance your marketing efforts and provide a competitive edge. For those looking to master these technologies, enrolling in a digital marketing institute in Ahmedabad can provide the essential training and expertise to excel in the digital marketing landscape of 2024 and beyond.

[airnetmarketing]

AI數位行銷實戰培訓

一、課程設計： 綜合27年的網路行銷經驗以及我16年的培訓經驗，同時融入近五年全球網路行銷趨勢與AI工具應用，結合海外與兩岸的行銷案例與做法。為您設計一套為期四個月、共150小時的實戰培訓計畫。 二、課程目標： 掌握最新網路行銷趨勢與策略 精通AI工具在網路行銷中的應用 提升實戰能力，解決實際問題 培養數據分析與決策能力 三、課程大綱： 共計150小時，(不含線上數位課程60小時) 以下是完整的課程大綱介紹，包含AIRNET六大階段的課程主題與內容： 第一階段：全球經濟與政治分析與調查 (5%) 課程主題： 全球經濟趨勢與展望 主要國家經濟政策分析 國際貿易與投資環境 地緣政治風險評估 課程內容： 運用AI工具分析全球經濟數據與報告，如世界銀行、國際貨幣基金組織��資料。 探討國際經濟組織的政策與影響，如WTO、G20等。 分析主要國家經濟政策對產業的影響，如美國、中國、歐盟等。 評估地緣政治風險對市場的衝擊，如貿易戰、區域衝突等。 第二階段：全球自身產業分析與調查 (15%) 課程主題： 產業結構與競爭態勢分析 產業價值鏈分析 消費者行為與市場趨勢研究 競爭對手分析與標竿學習 課程內容： 運用AI工具進行產業研究與分析，如Statista、Crunchbase等。 透過AI工具分析競爭對手網站與社群媒體，了解其策略與優勢。 調查目標市場消費者行為與偏好，利用AI工具進行問卷調查與分析。 學習如何從競爭對手中學習，並應用於自身業務。 第三階段：SWOT分析與戰略定義 (10%) 課程主題： SWOT分析方法與應用 內部優勢與劣勢分析 外部機會與威脅分析 制定市場進入與發展戰略 課程內容： 透過AI工具輔助SWOT分析，如SWOT AI等。 找出企業內部的核心競爭力與待改善之處。 探索市場潛在機會與可能面臨的挑戰。 根據SWOT分析結果，制定符合企業目標的市場戰略。 第四階段：數位行銷執行戰術與工具 (50%) 課程主題： 內容行銷、SEO優化、社群媒體行銷 廣告投放、電子郵件行銷、聊天機器人 網紅行銷、公關媒體關係、跨境電商 行動行銷、影音行銷、虛擬實境行銷 課程內容： 學習各項數位行銷策略與技巧，並結合AI工具應用。 實際操作各類行銷工具與平台，如Google Ads、Facebook Ads、ChatGPT等。 透過案例分析與實戰演練，提升實務操作能力。 探討新興行銷趨勢，如元宇宙行銷、NFT行銷等。 第五階段：各項數據統計與收集分析 (10%) 課程主題： 網站分析與數據追蹤 社群媒體數據分析 廣告成效評估與優化 顧客關係管理與數據分析 課程內容： 學習如何設定與追蹤網站數據，利用AI工具進行分析。 分析社群媒體數據，了解受眾行為與偏好。 評估廣告投放成效，並運用AI工具優化廣告策略。 建立顧客關係管理系統，並利用AI工具進行數據分析。 第六階段：修正與覆盤調整 (10%) 課程主題： 行銷活動成效評估與檢討 數據分析與洞察 策略調整與優化 持續學習與成長 課程內容： 透過AI工具分析行銷活動數據，找出可改善之處。 學習如何從數據中獲得洞察，制定更有效的策略。 培養快速反應與調整的能力，應對市場變化。 建立持續學習的習慣，掌握最新行銷趨勢與技術。 備註： 課程內容將根據最新趨勢與學員反應進行調整。 每堂課皆有實作練習與案例分享。 鼓勵學員分享經驗與交流。 提供課後諮詢與輔導。 AI工具應用： 本課程將大量結合AI工具，如ChatGPT、Google Analytics、SimilarWeb��，幫助您更有效率地完成各階段任務，並提升行銷成效。 預期效益： 完成本課程後，您將具備全球視野與產業洞察力，能制定有效的行銷戰略，並善用AI工具執行各項戰術，實現卓越的行銷成果。 日期 星期 時間 課程主題 AI工具應用範例 備註 7/1 一 19:00-22:00 全球經濟趨勢與展望 主要國家經濟政策分析 探索國際市場趨勢 ChatGPT, Google Trends, World Bank Data, IMF Data 7/3 三 19:00-22:00 國際貿易與投資環境 各國產業關稅與貿易壁壘 WTO與CTPP ChatGPT, Google Trends, 各國政府網站、智庫報告 7/4 四 19:00-22:00 討論輔導日 (第一階段) -現在是跨境電商的趨勢 討論、答疑、實作演練 7/5 五 19:00-22:00 地緣政治風險評估 三角貿易與物流 貨幣政策與資金扭動 ChatGPT, Google Trends, WTO官方資料、UNCTAD資料 7/8 一 19:00-22:00 網路行銷生態系統與最新趨勢 過去與現在的起落 為了未來，現在該做的哪些？ ChatGPT, Google Trends, 各國智庫報告、國際新聞 7/10 三 19:00-22:00 產業結構與競爭態勢分析 找出自己產業的藍海思路 定位與心智 Statista, Crunchbase, SimilarWeb 7/11 四 19:00-22:00 討論輔導日 (第二階段) -資訊、貿易差賺錢，不是賣商品 討論、答疑、實作演練 7/12 五 19:00-22:00 產業價值鏈分析 趨勢化、數字化、流程化 Porter's Value Chain Analysis tools, AI-powered industry analysis tools 7/15 一 19:00-22:00 消費者行為與市場趨勢研究 消費者行為分析與受眾鎖定 Google Analytics, SurveyMonkey, Qualtrics (搭配AI分析工具) SimilarWeb, Facebook Audience Insights, Google Analytics 7/17 三 19:00-22:00 競爭對手分析與標竿學習 商業情報與與敵我資訊 實時監控做決策 SimilarWeb, SEMrush, Ahrefs 7/18 四 19:00-22:00 討論輔導日 (第二階段) -商場如戰場、兵不厭詐 討論、答疑、實作演練 7/19 五 19:00-22:00 SWOT分析方法與應用 內部優勢與劣勢分析 外部機會與威脅分析 SWOT AI, Lucidchart ChatGPT, Miro PESTLE Analysis tools, AI-powered trend analysis tools 7/22 一 19:00-22:00 數位(字)行銷四大金剛 獨立站、官網、社群、輿論、短視頻 如何佈局自己企業的數位(字)行銷 7/24 三 19:00-22:00 制定市場進入與發展戰略 影響力行銷與社群口碑建立 ChatGPT, Miro 7/25 四 19:00-22:00 討論輔導日 (第三階段) -不是努力問題，而是選錯賽道 討論、答疑、實作演練 7/26 五 19:00-22:00 內容行銷、SEO優化、社群媒體行銷 SEO優化與內容行銷 (導入AI工具) ChatGPT, SurferSEO, SEMrush, Ahrefs, Hootsuite, Buffer, Sprout Social 7/29 一 19:00-22:00 內容策略規劃與製作 (結合AI生成工具) AI工具在行銷中的應用概覽 影音行銷與直播 虛擬實境與擴增實境行銷 整合行銷策略規劃與執行 BuzzSumo, Brand24, Mention SurferSEO, SEMrush, Ahrefs Jasper, SurferSEO, Copy.ai ChatGPT, Copy.ai, Rytr, Grammarly Cision, Meltwater, Muck Rack InVideo, Wave.video, Restream Unity, Unreal Engine, ARKit 7/31 三 19:00-22:00 廣告投放、電子郵件行銷、聊天機器人 廣告平台操作與廣告格式選擇 電郵���銷與自動化 (結合AI工具) Google Ads, Facebook Ads, TikTok Ads, Mailchimp, ActiveCampaign, Chatfuel Mailchimp, ActiveCampaign, HubSpot 多種AI工具綜合應用 8/1 四 19:00-22:00 討論輔導日 (第四階段) -內容為王、霸屏稱帝 討論、答疑、實作演練 8/2 五 19:00-22:00 網紅行銷、公關媒體關係、跨境電商 社群平台經營與內容傳播 AI工具在行銷中的應用概覽 跨境電商與國際市場拓展 Upfluence, CreatorIQ, Grin, Cision, Meltwater, Shopify, BigCommerce,Upfluence, CreatorIQ, Grin Hootsuite, Buffer, Sprout Social Shopify, BigCommerce, Magento 8/5 一 19:00-22:00 行動行銷、影音行銷、虛擬實境行銷 行動行銷與App推廣 Branch, AppsFlyer, InVideo, Wave.video, Unity, Unreal Engine Branch, AppsFlyer, Adjust 8/7 三 19:00-22:00 網站分析與數據追蹤 數據追蹤與成效分析 (導入AI分析工具) Google Analytics, Mixpanel, Hotjar   8/8 四 19:00-22:00 討論輔導日 (第四階段) -流量越來越貴、創意越來越多 討論、答疑、實作演練 8/9 五 19:00-22:00 社群媒體數據分析、廣告成效評估與優化   Google Analytics, Facebook Insights, Twitter Analytics, Sprout Social 8/12 一 19:00-22:00 顧客關係管理與數據分析 聊天機器人與客戶服務 (運用AI技術) Salesforce, HubSpot, Zoho CRM (搭配AI分析工具) ManyChat, Chatfuel, Dialogflow 8/14 三 19:00-22:00 行銷活動成效評估與檢討 Google Analytics, Facebook Insights, Mixpanel 8/15 四 19:00-22:00 討論輔導日 (第五、六階段) -為自己的投入買單 討論、答疑、實作演練 8/16 五 19:00-22:00 數據分析與洞察、策略調整與優化 個人品牌建立與職涯發展   Google Data Studio, Tableau, Power BI LinkedIn, Personal branding tools 10/21 一 19:00-22:00 畢業專題討論與成果發表 3~5人一小組，做出營業額、創造獲利。 10/23 三 19:00-22:00 業界專家講座與交流 兩岸三地高層評鑑Hire高手 10/24 四 19:00-22:00 討論輔導日 (總結) 統計各項成果與共享資源(私董會成立) 討論、答疑、實作演練 10/26 六 結業典禮與證書頒發 招收學員：大陸地區、台灣地區、東南亞(新加坡、馬來西亞、越南、泰國)、北美地區 報名本課程學員：本單位將免費贈送AI戰鬥機(行銷必備的AI 工具平台軟體)價值新台幣：12,000、以及網路行銷36計書籍一本、以及大陸地區AI與跨境電商直播基地產業參訪團(五天四夜)價值：新台幣30,000元，機票自費。 六、AI工具應用： 本課程將大量結合AI工具，透過實作練習，您將學會如何善用AI工具提升工作效率與成效。 為了讓學員真正不是來「聽課」而是可以真正自己實務操作得到結果所設計的課程，因此，從上課第二周開始的作業。就要求參加的學員根據上課所學，真實落地執行操作！以確保結業之前，可以物超所值。將提供獎學金制度。若有按照操作模式執行而未達預期目標者，本單位將扣除手續費8%學費後全部無��退還學費。 實戰挑戰退回學費(30小時) 根據報名時的承諾書履行實戰操作 只認實戰成績結果定論。 五、備註： 課程內容會根據最新趨勢與學員反應進行調整。 每堂課皆有實作練習與案例分享。 鼓勵學員分享經驗與交流。 提供課後諮詢與輔導。 六、AI工具應用： 本課程將大量結合AI工具，透過實作練習，您將學會如何善用AI工具提升工作效率與成效。 為了讓學員真正不是來「聽課」而是可以真正自己實務操作得到結果所設計的課程，因此，從上課第二周開始的作業。就要求參加的學員根據上課所學，真實落地執行操作！以確保結業之前，可以物超所值。將提供獎學金制度。若有按照操作模式執行而未達預期目標者，本單位將扣除手續費8%學費後全部無息退還學費。 Read the full article

[wardah-relationship-marketing]

Comparing real companies’ marketing orientation

A product-oriented company is one that focuses on continuously innovating their product in order to draw in customers. A good example of a product-oriented company is Dyson, a household appliance organization. Rather than consider the customer before creating a product, Dyson designed products such as the wireless vacuum and the sleek looking hair dryer that enticed consumers to buy their products. According to their website, Dyson has a customer service hotline that is available for 8 hours and 30 minutes from Monday to Saturday, a Whatsapp number customers can use to chat, and an email address.

A sales-oriented company makes selling their products their top priority. Normally, companies would want to sell a product either through innovation or by consumer demands, but a sales-oriented company isn’t interested in that. These companies aren’t dependent on their product or on consumer satisfaction. They mostly focus on convincing consumers to buy their product. An example of a sales-oriented company would be Acibadem Insurance, an insurance company based in Turkey. While many well-known insurance companies these days put more effort into retaining their customers and improving their customer service, sales are still the lifeblood of the company. Acibadem Insurance brokers will continue to send messages to a potential customer until they either made the sale, or the customer continuously ignores them.

A customer-oriented company heavily focuses on their customers’ wants and needs because they believe it’s linked to company success. Companies that follow this concept more often than not have great customer retention, and highly rated customer service. An example of a customer-oriented company is Nike, the sports apparel brand. Nike tries to appeal to customers and noncustomers alike with their famous ads, using celebrities and popular athletes to draw them in. Nike also has membership benefits, such as free delivery, member rewards, and member products that can appeal to their customers’ wants. The membership also allows members to customize their shoes, which can incentivize customer loyalty. Additionally, Nike stores offer treadmills in some of their locations so the customers can test their shoes out before purchase, which can really assist customers in decision-making. The company also has a robust social media presence, having over 300 social media profiles across popular social media sites (Dereń, 2023). 

A production-oriented company outs much of their focus on producing their products in a cheap and quick fashion. Companies that follow this orientation believe that demand is followed by supply, meaning that they mass produce their products and price them at a low cost, which can rope in customers. Innovation and customer satisfaction aren’t as important to these companies, rather, they create products that are used daily and make sure that production costs aren’t high. An example of a production-oriented company is Burger King, a fast food company. Burger King may have interesting ads that showcase their burgers, but there isn’t much of a variety in choice. Their products also have a low cost, an example being their dollar menu. Their products are also made in a timely, albeit sometimes rushed,  manner, and can sometimes look undesirable to the customer. While they may lack variety, Burger King has some unique ways to reach out to consumers. The company recently started a contest called the Million Dollar Whopper Contest, which asked consumers what they would put on a whopper for a chance to get 1 million dollars. This contest could generate engagement with the brand among customers and noncustomers alike. Burger King also has an app that can gift customers coupons on their birthdays, which can entice customers to buy more from the company, and possibly even strengthen customer loyalty.

Sources:

Dereń, K. (2023) How Effective is Nike’s Social Media Strategy?, brand24. Available at: https://brand24.com/blog/nike-social-media-strategy/ (Accessed: 2024).

N/A, N. (2024) Nike Membership. Available at: https://www.nike.com/membership (Accessed: 2024).

[thedaomarketwatch]

Unleashing the Power of AI: A Deep Dive into Brand24's Social Media Monitoring Features

As businesses strive to connect with their audience, social media has become an indispensable tool for engagement, feedback, and brand building. However, navigating the vast sea of online conversations can be overwhelming. This is where Artificial Intelligence (AI) steps in, revolutionizing the way businesses approach social media monitoring. In this deep dive, we’ll explore how Brand24…

[tech-network]

Unleashing the Power of Branding Tools for Experts

1. Logo Design Tools: Shaping Your Unique Identity

2. Social Media Management Platforms: Amplify Your Brand Voice Locally

In the digital age, social media is a powerful tool for brand communication. Utilize social media management tools like Hootsuite, Buffer, or Sprout Social to streamline your efforts. Consistently use the keyword “branding company in Kochi” in your social media posts to enhance your local visibility and attract potential clients in the region. These platforms empower you to schedule posts, monitor brand mentions, and engage with your audience effectively.

3. SEO Tools: Boosting Local Search Visibility

4. Email Marketing Platforms: Nurturing Client Relationships

Building and nurturing client relationships is integral to a successful branding business. Leverage email marketing tools such as Mailchimp or Constant Contact to create targeted email campaigns. Regularly share insights, success stories, and updates about your branding projects in Kochi, reinforcing your expertise and fostering trust among your audience.

5. Brand Monitoring Tools: Stay Proactive in Reputation Management

Maintain a vigilant eye on your brand’s online reputation with brand monitoring tools like Brand24 or Mention. Monitor mentions of your brand, especially with the keyword “branding company in Kochi,” to address customer feedback promptly. Engage with your audience, showcase your commitment to excellence, and solidify your brand’s position in the vibrant business landscape of Kochi.

In the competitive realm of branding, utilizing the right tools is essential for crafting a strong and recognizable brand. From designing an impactful logo to optimizing your online presence and fostering client relationships, these tools play a pivotal role in shaping a successful branding strategy. By consistently incorporating the keyword “branding company in Kochi” across your digital channels, you can enhance your local visibility and position yourself as a go-to expert in the dynamic business environment of Kochi.

[bishnoseo]

Top Hashtag Tracking & Analytics Tools

Keyhole. Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy-to-understand manner. ...

Hashtagify. ...

Social Champ. ...

Brand24. ...

TweetBinder. ...

RiteTag. ...

Sprout Social. ...

Display Purposes.

If you're looking for some of the best hashtag tracking and analytics tools, here are some great options to consider: 1. Keyhole: Keyhole is a leading social media analytics tool that offers in-depth data analysis in a user-friendly manner. 2. Hashtagify: Hashtagify is another popular tool that helps you track and analyze hashtags across various social media platforms. 3. Social Champ: Social Champ is an all-in-one social media management tool that includes hashtag tracking and analytics as one of its features. 4. Brand24: Brand24 is a comprehensive social listening tool that allows you to track hashtags and mentions of your brand across the web. 5. TweetBinder: TweetBinder is a powerful tool that provides detailed analytics on Twitter hashtags, including reach, impressions, and engagement. 6. RiteTag: RiteTag is a hashtag suggestion tool that helps you find the best hashtags for your content based on real-time data. 7. Sprout Social: Sprout Social is a leading social media management platform offering hashtag monitoring and analytics as part of its features. 8. Display Purposes: Display Purposes is a free tool that helps you find relevant hashtags for your content based on your niche and target audience.