#boothdesignspace

[visionnextae]

Planning a trade show booth design? You must read this!

Exhibitions and tradeshows are a powerful way to exhibit your company and the products/services you offer. But it is important to have a trade show booth that works. Here are some things you must do to stay on track and ensure poor planning doesn’t let you fail on the day.

Planning a trade show booth starts early!

If you can, it pays to start planning your exhibition stand 9-12 weeks before the big day. Things to consider at this stage include:

Your objectives for the trade show. For example, raising company awareness, networking, showcasing a new product, or sales on your trade show booth.

Your target audience. For example, are you hoping to appeal to all the show attendees or just a selected group?

The size of booth design space you need to make your exhibition presence work for you

The size of booth design space you can afford. Including floor hire, exhibition stand, and design, marketing and promotion, etc.)

What you need to do to register and reserve your exhibition stand space

Any information that you will need for the event planning process. For example, Health & Safety and installation policies from the venue

Developing a marketing plan to reach your potential customers, communicate the messages you want to share, and boost your presence using your trade show booth.

Time to make some vital decisions

Six to nine weeks before the tradeshow, you will need to make sure the basics are in place. This includes:

Pulling together an exhibition stand design brief to meet your objectives. Including all the features you definitely need, and some that would be ‘nice to have’. Your exhibition stand company can help you with this.

Agreeing on a project budget.

Choosing who you want as your exhibition stand partner (and signing an agreement with them). Vision Next provides you the opportunity to do this.

Agreeing what kind of exhibition stand you will need (e.g. modular, custom-built, etc.) and whether you might want to reuse it at another tradeshow

Establishing what you need to achieve ROI. To do this, set out how much the exhibition is costing you to attend (including the cost of your trade show booth) and attach a monetary value to each new customer/lead. Doing this will help you see the tangible value of your exhibitions (and help you decide whether to reinvest in the show next year)

Confirming your exhibition stand layout and design

Agreeing on a production schedule with your exhibition stand company including submission deadlines

Deciding on any trade show booth attractions to help you increase customer engagement.

Vision Next provides the best planning for exhibition stands and trade show booth designs. We provide fabricated shell scheme exhibition stands, modular exhibition stands, and much more.