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Types of website

Business

Business

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Purpose

To inform prospective clients and consumers about your business and entice them to work with you

Features

explanation of services

company bio (typically the About page)

company basics (address, phone number, email, etc.)

mission statement

address pain points and present value statement

call-to-action for working together

Ecommerce

Ecommerce

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Purpose

To sell items online with a conventional retail method.

Features

production gallery with high-quality images

product pages

secure checkout/transaction capabilities (with SSL certificate)

account personalization options (wishlists, saved orders, profile pages, etc.)

Blogs/news

Blogs/news

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Purpose

To educate or inform the visitor about current events or specialized knowledge (like this article about web design on our 99designs blog).

Features

article catalogs

dedicated pages for each article

categorization or tags for convenient browsing

payment gateways and account capabilities, if applicable

Portfolio

Portfolio

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Purpose

To display samples of work for certain professionals and attract more clientele

Features

gallery of high-quality images and work samples

information about the professional or agency

explanation of services

call-to-action for working together

Service provider (streaming, online tools, etc.)

Service provider (streaming, online tools, etc.)

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Purpose

To offer a complete online service, such as streaming or online tools like search engines, spell-checkers, photo editors, or translators.

Features

easy-access to the tool

payment options for subscriptions

account personalization (favorites, recommendations, taste tracking, etc.)

Landing page

Landing page

Purpose

To drive customers to a single, specific action, usually as part of a greater marketing campaign

Features

a single, prominent call-to-action

brief description of services/sales pitch

Landing pages are succinct, single-page sites that service one specific purpose. The most common example is to collect email addresses, such as signing up to a newsletter, but they can be tailored to other needs, such as downloading an app or directing visitors to a second website.

Wiki/database

Wiki/database

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Purpose

To provide a wide berth of information and act as a reference guide.

Features

large number of pages

easy and effective search functions

account capabilities for users to edit and create their own pages (optional)

Forum

Forum

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Purpose

To allow users to discuss amongst themselves and share information and links with each other, usually dedicated to specific topics.

Features

organized discussion boards by topic

user-content generation (users can upload their own content independently)

moderators

account personalization (favorites, notifications for responses, profile bios, etc.)

Event

Event

Purpose

To plan events and consolidate information for attendees

Features

signup functionality

current guest lists

event details and schedule

helpful information like driving direction or what to bring

Last, it’s increasingly common for one-time events to create websites to help all those attending. Weddings, conventions, or general social gatherings often use these websites to share essential information like dates, addresses, schedules, and general rules.

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