#billy and nora: commentary
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have you heard about the thundermans spinoff? max and phoebe go undercover in a new town with chloe, who they are going to “raise” together ??? after the sequel movie didn’t give much max/phoebe shipping content, I can’t believe we’re getting a spinoff like this…they really said how do we give them a child without giving them a child
WHAT
I had no idea.
Here's a news article about it I just found. It says the movie did really well, viewing-numbers wise.
I've got such a soft spot for Billy and Nora that I can't help but be a little disappointed they're not going to be in it as regulars, but Max/Phoebe essentially raising Chloe is delightful.
I didn't do a review of the movie because I didn't have much to say. It was family-focused with no love interests, which I really appreciated, and Max and Phoebe were still living at home, so that was all great in a general way, but there weren't any specific moments I wanted to comment on.
I was disappointed to see Billy and Nora excited to go to high school and make new friends, since they had always been inseparable, but it all blew up in their faces, so that was OK, and it was great to see them get to interact at an older age. But the movie didn't really carry forward their dynamic from the show. Oh well.
Not having to keep their powers a secret really changes some of what was so fundamentally shippy about the sibling relationships.
Let's just hope love interests in the new show will pass as quickly, if not more so, than they did in the first run.
I do have a photoset in my drafts from the movie, which I will post now in honor of the news.
Thanks, Anon!
#thundercest#asks#anonymous#max and phoebe#max and phoebe: commentary#the thundermans#billy and nora#billy and nora: commentary#commentary#noiv#nr#tw: incest
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Idk if y’all do this but I don’t know who to ask but your favorite aftg SPOTIFY playlists? I like the “Andrew in clubs” by rb and the “andriel/AFTG” by sunellix but so far my favorite has been “untitled 1” by palmettofoxden because they made a tumblr post that went with it and I loved how they included the reason to each song. So if you can find playlist AND post related like that one I’ll love y’all more !!! Thanks
Oh, friend, you have no idea what you just got yourself into here. You want playlists? We’ve got playlists (and a little personal commentary from us). A number of fics have amazing playlists to go along with them, so we’ve included little bits of info and links to those fics; then there are playlists for characters, and some general ones for the books. We didn’t really find Tumblr posts to explain song choices, but we hope you enjoy this collection anyway! -M
NB: Fic links go directly to AO3. You can click on ‘recced here’ to see the trigger warnings that we’ve previously listed.
Playlists Based on Fics
Red Rabbits Universe series by bloodydamnit, Jeni182, SeaBear13, windeavesdrops [Rated M-E; 647408 words in 3 works; 2 Complete 2019/2020, 1 WIP] (recced here)
If you’re unfamiliar with Red Rabbits then you’ve probably been living under a rock. From the very beginning the team behind this true crime themed fic have been excellent at providing a playlist for the characters, for the story, and for the highly interactive blog that can also be found here. If you’re looking for explanations as to why some songs are on the lists, check out the Tumblr asks and read the fic - there are many layers to this one but you can discover a lot in both Seasons.
TFN by The Foxhole (2019) - Short and sweet (just like our favourite characters) this is a great list and sits perfectly alongside Season 1.
TFN Minyard by The Foxhole (2019) - Africa is really the only song you need to listen to on this playlist but this is the list designed to represent Andrew in Red Rabbits. Sit back, listen, appreciate how very very well done this list is: emo bangers sit against indie bops, Lykke Li and MISSIO clash against Explosions in the Sky and Pink Floyd.
TFN Seth by The Foxhole (2019) - Oh Seth, our sweet baby DJ, whose journey is honestly one of the best in fanfic. Here you’ll find Childish Gambino, Jay Z and Kanye, City Girls and The Weeknd.
TFN Dan by The Foxhole (2019) - What a queen, it’s Dan Wilds with a mix of Beyonce, Frank Ocean and many more r&b, hiphop and pop tunes. Upbeat and powerful.
Neil Josten’s Music + Mathematics / The Calculus of Nocturnes by fuzzballsheltiepants [Rated M; 7863 words; Complete 2020] (recced here)
Like everything by fuzzballsheltiepants, this playlist is as well thought out and perfectly rendered as the story itself. The fic centers around Neil Josten, a high school math teacher with a secret obsession: the classical piano he hears music teacher Andrew Minyard playing every afternoon. Eventually his secret is found out, and his world begins to open up. This playlist can be listened to along with the fic, giving you an immersive layer to the story.
Slinging Mozart Sideways / Slinging Mozart Sideways by justadreamfox [Rated T; 9962 words, Complete 2020] (recced here)
Some fun facts about this one - firstly, the working title was “gay pianists need to eat” (which I love) and secondly it was part of the 2020 Gift Exchange for Willow_Bird. Excellent fic. Excellent prompt. In which Andrew is in the music business, Neil is a classical cellist (with a British accent) and they bond over Nils Fram. It’s super pretty and the classical music choices are sweet, subtle and sometimes heartwrenching.
One writer in particular, scribbleb_red, has been prolific in creating playlists for all their longer fics, and some of their Twitter hc fics. There’s overlap in themes and genres across most of them but here are some of my faves:
Playlist: L'amour parle en fleurs / l’amour parle en fleur by scribbleb_red [Rated M, 61919 words, Complete 2019] (recced here)
Also known as The Lavender AU, this fic is set in the lavender fields of Provence in Southern France and deals with loss and recovery, grief and hope - and that’s exactly what the playlist lays out as well. Intended to accompany the reader through the fic, this playlist is a journey just like the story itself.
Playlist: (don’t fear) the reaper / (don’t fear) the reaper by scribbleb_red [Rated M, 73111 words, Complete 2019] (recced here)
for the fic of the same name, in which Andrew and Neil don’t meet in life but in limbo. Andrew is a grim reaper and Neil is the soul he’s meant to be helping cross to the other side. There’s just one issue: Neil isn’t really dead.
Playlist: monster (under my bed) / monster (under my bed) by scribbleb_red [Rated: M; 1262 Words; Complete; 2020] (recced here)
In which Neil is the monster hiding Andrew’s bed and this changes everything.
not your homeland anymore (2020) for the fic of the same name, inspired by Taylor Swift’s folklore, this angsty fic is still being written and asks the question: what if Andrew hadn’t been there after Baltimore?
NB: We have not recced this one yet. Please refer to the fic for TWs.
Playlists Based on Characters
Oh yes, there are some highly creative folks out there exploring their headcanons via the spotify playlist. Here are five of our favourites:
THE FOXES DEADLIEST INVESTMENT by realpeachy (2019) - Their ain’t no rest for the wicked and this playlist is as relentless, beat-heavy and secretly instigative as Andrew Minyard himself. Some familiar themes with Billie Eilish, Ruelle, Halsey and the like, but some quirky additions like badflower and tedy as well.
NEIL JOSTEN by Arizona Kestler (2019) - A curious collection of songs on this one, ranging from Kendrick Lamar to Radiohead, AJR to Jack’s Mannequin. It definitely leans into the new-wave emo that many associate with AFTG but it always comes back to the high octane energy we associate with our favourite starting striker.
yes or no? by jmoriartty (2018) - Could there be a more iconic playlist for andreil? well ok, maybe that’s just this contributor’s taste but having been steadily built through 2018 to 2019, it’s one of the most followed playlists on spotify for AFTG. Two Feet, MISSIO, Twenty One Pilots and grandson are all big hits on this bluesy, gritty, alternative playlist.
you can call me king by scribbleb_red (2019) - As if any list was complete without a villainous inclusion, like with most of scribble’s lists this one deliberately lays out a journey for Riko Moriyama, his rise and fall. Maybe you’ll also feel Sympathy for the Devil.
Double Trouble by an.fouda (2019) - Yes, it’s a twinyards playlist and it’s full of absolutely exquisite artist choices and emo hits. Try listening to Night Knuckles by Cavetown or Plastic Joy by Raw Fabrics. It’s a whole new level to this most complex of sibling relationships.
Playlists Based on the Books
Some of these are classics - they’ve set the tone for AFTG playlists all over the internets - and it’s fascinating to see how even now people come back to similar tones: alternative rock, grunge, hiphop, the high energy songs that mix a sense of hope and fear and danger. Plug in your headphones and prepare for a ride. Others are more recent and you can very much see how the themes of the music line up over time. If you want a playlist to remind you of the original series, here are some great places to start:
The Foxhole Court (Nora Sakavic) by pjofangirl2 (2017)
You Are A Pipedream by lokisarmyismydivision (2017)
This is the moment you stop being the rabbit by Warren Vipod (2020)
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The Morning After - The Year the Oscars Got it (mostly) Right Edition
The 92nd Academy Awards kicked off looking an awful lot like the Grammy’s with a splashy musical performance by Janelle Monae and Billy Porter, the first of a night’s performances/presenters/commentary designed to include all the groups it seemingly excluded in it’s nominees list. Meant to poke fun at themselves or a gesture delivered a little too overt and a little too late? Either way, I think in the end, the artistry of the South Korean-made foreign language film that swept the night’s awards won one back for every group that was overlooked.
Bong Joon-ho’s Parasite took home awards for Best Original Screenplay, Best International Feature, Best Director, and Best Picture, making it the first South Korean film to win in all these categories. To do it all in a single evening is astounding.
Here’s a look at all the winners of the night:
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Best Picture:
“Ford v Ferrari” — Walt Disney “The Irishman” — Netflix “Jojo Rabbit” — Fox Searchlight “Joker” — Warner Bros. “Little Women” — Sony Pictures Releasing “Marriage Story” — Netflix “1917” — Universal/Amblin Partners “Once Upon a Time in Hollywood” — Sony Pictures Releasing “Parasite” — Neon (WINNER)
Most deserving win of the night!!! Of course many of us hoped Parasite could be the underdog to win it all, but a more realistic prediction to win would be 1917. Thrilled to be wrong on this one.
Also, while I liked 1917 (more for its execution than story), even if Parasite had not been in the mix, I would have been rooting for The Irishman to win.
Lead Actress:
Cynthia Erivo, “Harriet” Scarlett Johansson, “Marriage Story” Saoirse Ronan, “Little Women” Charlize Theron, “Bombshell” Renée Zellweger, “Judy” (WINNER)
I am also in full agreement with this category and with Renee sweeping this category this awards season as well.
I have not seen Harriet, but if Renee hadn’t been in the race, Charlize would have been the best of the bunch.
Lead Actor:
Antonio Banderas, “Pain and Glory” Leonardo DiCaprio, “Once Upon a Time in Hollywood” Adam Driver, “Marriage Story” Joaquin Phoenix, “Joker” — (WINNER) Jonathan Pryce, “The Two Popes”
Again, no question this was the right winner. If only every win didn’t mean we’d have to roll the dice to see what kind of acceptance speech we’d have to endure... While I didn’t appreciate being chastised for adding milk to my coffee, Joaquin closed out his remarks by quoting his late brother River and I thought that was beautiful.
Director:
Martin Scorsese, “The Irishman” Todd Phillips, “Joker” Sam Mendes, “1917” Quentin Tarantino, “Once Upon a Time in Hollywood” Bong Joon Ho, “Parasite” — (WINNER)
Another category that I thought the Academy would give to Sam Mendes, but nonetheless put my bets on Bong Joon-ho. Some big competition in this category (except Phillips... sorry, I’m not saying he’s bad, but he has yet to prove to me he’s a contender).
Original Song:
“I Can’t Let You Throw Yourself Away,” “Toy Story 4” “I’m Gonna Love Me Again,” “Rocketman” — (WINNER) “I’m Standing With You,” “Breakthrough” “Into the Unknown,” “Frozen 2” “Stand Up,” “Harriet”
Talk about a year of forgettable film songs. I think I left the room for every one of these performances except Elton’s. Did I miss anything?
Original Score:
“Joker,” Hildur Guðnadóttir — (WINNER) “Little Women,” Alexandre Desplat “Marriage Story,” Randy Newman “1917,” Thomas Newman “Star Wars: The Rise of Skywalker,” John Williams
As part of the montage for this category, the orchestra accompanies with each film’s original score. This segment, as they proudly pointed out, was being conducted a female for the first time in Oscar history (I’d like to shallowly add that she was also wearing the most amazing gold jacket to do it!). Now I don’t know if she also arranged it or whether she was just conducting, but I have to say, I don’t think the arrangement did the scores any justice whatsoever.
Luckily they were not being judged on this particular performance, and Hildur Guonadottir once again took home the accolade for Joker. I agree with this win. Little Women and 1917 also had impressive scores. Marriage Story didn’t particularly catch my attention, and while Star Wars’ themes will always be among my all time favourites, The Rise of Skywalker wasn’t particularly outstanding out of the saga.
Best International Feature Film:
“Corpus Christi,” Jan Komasa “Honeyland,” Tamara Kotevska, Ljubo Stefanov “Les Miserables,” Ladj Ly “Pain and Glory,” Pedro Almodóvar “Parasite,” Bong Joon Ho — (WINNER)
If anyone else had won we would have rioted right?
Makeup and Hair:
“Bombshell” — (WINNER) “Joker” “Judy” “Maleficent: Mistress of Evil” “1917”
Got this prediction correct, while not the most obvious frontrunner perhaps, a lot of subtle effort was put in to transform cast into their characters.
Visual Effects:
“Avengers: Endgame” “The Irishman” “The Lion King” “1917” — (WINNER) “Star Wars: The Rise of Skywalker”
It’s naive of me, but seeing 1917 win for Visual Effects almost takes away from my appreciation of the film in some ways because in my head, I’d still like to think of all films outside of fantasy and sci-fi as largely real. I know it’s not the case and that even your average period drama is created largely with effects these days, it can’t help but ruin the magic a little.
Also I had guessed Avengers: Endgame would win.
And we all think that The Irishman is on this list for de-aging technologies alone right?
Film Editing:
“Ford v Ferrari,” Michael McCusker, Andrew Buckland — (WINNER) “The Irishman,” Thelma Schoonmaker “Jojo Rabbit,” Tom Eagles “Joker,” Jeff Groth “Parasite,” Jinmo Yang
This entire list is on par with each other I think, with Ford v Ferrari just edging out the rest. Also the editing is what made the film so dynamic, there was little room for a bad cut, whereas the others might have little bit more room to err.
Many might disagree but I think Little Women should have been considered in this category. The film’s editing choices was one of its main criticisms, but I think it actually made the film much more dynamic and differentiated it from previous adaptations. (If only they’d used a bit more of The Irishman’s aging/de-aging effects)
Cinematography:
“The Irishman,” Rodrigo Prieto “Joker,” Lawrence Sher “The Lighthouse,” Jarin Blaschke “1917,” Roger Deakins — (WINNER) “Once Upon a Time in Hollywood,” Robert Richardson
Agree! Cool camera work in 1917 for sure.
Sound Mixing:
“Ad Astra” “Ford v Ferrari” “Joker” “1917” — (WINNER) “Once Upon a Time in Hollywood”
Um ok, if you’re going to split the sound categories between two films. I would’ve said Ford v Ferrari for both.
Sound Editing:
“Ford v Ferrari,” Don Sylvester — (WINNER) “Joker,” Alan Robert Murray “1917,” Oliver Tarney, Rachel Tate “Once Upon a Time in Hollywood,” Wylie Stateman “Star Wars: The Rise of Skywalker,” Matthew Wood, David Acord
Agree. Hopefully everyone who wanted to see this film caught it in theatres, the sound was a huge contributing factor to the enjoyment of this film.
Supporting Actress:
Kathy Bates, “Richard Jewell” Laura Dern, “Marriage Story” — (WINNER) Scarlett Johansson, “Jojo Rabbit” Florence Pugh, “Little Women” Margot Robbie, “Bombshell”
Little surprise when Laura Dern swept this category, even though I maintain she wasn’t better than the rest. That said, I’m not sure who I would pick in her place, I say share the love between Laura Dern, Scarlett Johansson, and Florence Pugh (yes, I just said Amy March should get an oscar... I see the irony of this too)
Best Documentary Short Subject:
“In the Absence,” Yi Seung-Jun and Gary Byung-Seok Kam “Learning to Skateboard in a Warzone,” Carol Dysinger — (WINNER) “Life Overtakes Me,” Kristine Samuelson and John Haptas “St. Louis Superman,” Smriti Mundhra and Sami Khan “Walk Run Cha-Cha,” Laura Nix
I didn’t see any of the shorts this year, my bad. The winner sounds hella interestering!
Best Documentary Feature:
“American Factory,” Julia Reichert, Steven Bognar — (WINNER) “The Cave,” Feras Fayyad “The Edge of Democracy,” Petra Costa “For Sama,” Waad Al-Kateab, Edward Watts “Honeyland,” Tamara Kotevska, Ljubo Stefanov
I only saw American Factory and The Cave and I actually liked The Cave better. That said I felt strongly that American Factory had the edge, for starters it was backed by the Obamas’ production company. I didn’t love American Factory but I do feel it’s a timely piece that shows two sides of the story, inevitable prejudices based on what we’ve become conditioned to physically, mentally, socially, and also how important it is that we try to overcome or build a bridge to find solutions for the greater good.
Costume Design:
”The Irishman,” Sandy Powell, Christopher Peterson “Jojo Rabbit,” Mayes C. Rubeo “Joker,” Mark Bridges “Little Women,” Jacqueline Durran — (WINNER) “Once Upon a Time in Hollywood,” Arianne Phillips
For a historical drama, I really didn’t find the costumes of Little Women to be that spectacular (I’m having visions of The Age of Innocence when you say Best Costume), though a part of me knows the period films win more often than not. While I think Once Upon a Time in Hollywood is strong contender, Jojo Rabbit should have won.
Production Design:
“The Irishman,” Bob Shaw and Regina Graves “Jojo Rabbit,” Ra Vincent and Nora Sopkova “1917,” Dennis Gassner and Lee Sandales “Once Upon a Time in Hollywood,” Barbara Ling & Nancy Haigh (WINNER) “Parasite,” Lee Ha-Jun and Cho Won Woo, Han Ga Ram and Cho Hee
Yes! Once Upon a Time was a bit overrated (sorry Quentin) but this was one category where it really deserved to win, from the western sets, film studio lots, to the wardrobe and streets of the 60′s, lots of fun and spirit captured in the production design.
Best Live Action Short Film:
“Brotherhood,” Meryam Joobeur “Nefta Football Club,” Yves Piat “The Neighbors’ Window,” Marshall Curry — (WINNER) “Saria,” Bryan Buckley “A Sister,” Delphine Girard
Adapted Screenplay:
“The Irishman,” Steven Zaillian “Jojo Rabbit,” Taika Waititi — (WINNER) “Joker,” Todd Phillips, Scott Silver “Little Women,” Greta Gerwig “The Two Popes,” Anthony McCarten
I love that Taika Waititi is an Oscar winner. Also shouts to Greta Gerwig for making Little Women almost tolerable in her script! The Two Popes could not have been an easy adaptation either. Now can a comic book expert please tell me, how much of Joker is really from existing stories in comics, and how much was filled in by the writers? I understand why it was an adapted screenplay, but I feel like material like this almost completely open to interpretation and could easily be written anew as an original screenplay.
Original Screenplay:
“Knives Out,” Rian Johnson “Marriage Story,” Noah Baumbach “1917,” Sam Mendes and Krysty Wilson-Cairns “Once Upon a Time in Hollywood,” Quentin Tarantino “Parasite,” Bong Joon Ho, Jin Won Han — (WINNER)
Just for fun, my ranking of the original screenplay nominees from best to alright:
1) Parasite, 2) Knives Out, 3) Marriage Story, 4) 1917, 5) Once Upon a Time
Animated Short:
“Dcera,” Daria Kashcheeva “Hair Love,” Matthew A. Cherry — (WINNER) “Kitbull,” Rosana Sullivan “Memorable,” Bruno Collet “Sister,” Siqi Song
I keep hearing great things about this short!
Animated Feature:
“How to Train Your Dragon: The Hidden World,” Dean DeBlois “I Lost My Body,” Jeremy Clapin “Klaus,” Sergio Pablos “Missing Link,” Chris Butler “Toy Story 4,” Josh Cooley — (WINNER)
I clearly didn’t watch any animated films this year because I didn’t even know there were new How to Train Your Dragon and Toy Story films released.
Supporting Actor:
Tom Hanks, “A Beautiful Day in the Neighborhood” Anthony Hopkins, “The Two Popes” Al Pacino, “The Irishman” Joe Pesci, “The Irishman” Brad Pitt, “Once Upon a Time in Hollywood” — (WINNER)
Overall, if Brad Pitt sweeping this category means I get to hear at least one great speech per awards, then I’m ok with this. My personal ranking:
1) Al Pacino, 2) Joe Pesci, 3) Tom Hanks, 4) Brad Pitt, 5) Anthony Hopkins. I had to debate over Pacino and Pesci’s performances, I feel like this is one of the best problems in the world.
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Prior to the start of the show, I made a mess of notes about who I thought would win, who I thought should win, and shared my Oscar Pool Picks which were based on a mix of the two... My Oscar pool are an extremely knowledgeable bunch, and with 18/24, it only put me in a 3-way tie for third place (there were also three winners who split the winnings), I need to move back to the baby leagues!
If you were following my Twitter (or care to check in hindsight...@palindr0me) I also shared a little additional commentary and photos of some of my favourite dresses of the evening.
My personal top 3 moments during the Awards Ceremony were:
1) Every time Parasite won an award - Give this man all the statues he wants! lol
2) Billie Eilish’s rendition of Yesterday (I wish this was an actual recorded track so I could play it over and over)
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3) When Eminem took the stage at the end of a montage to perform “Lose Yourself” and my phone exploded with all these messages of “ Whaaat is happening???” LOL! Believe me friends, I was as confused as you were.
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Aaand, that’s a wrap on awards season! Looking forward to a new year and new decade in film!
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Five Years {Chapter Three}
Description: It’s another kind of filler chapter, because I’m a sucker for travel tales. Nora makes her way to Goodneighbor, not without complications. Deacon is in this chapter, if you squint.
Warnings: Language and a bit of violence.
Note from the Author: I personally like it when authors post songs that accompany a chapter, or songs that they listened to while writing a specific scene. Some that inspired my writing/editing of this chapter are: Collapsible Lung by Relient K; Oh My God by Kaiser Chiefs; Younger by The Mountain Goats. I know some people have seen this story on ao3, but I don’t know if anyone has seen it here yet. If you’re passing by and want to read it, I hope you enjoy!!
III. WASTELAND CHIC
200 years in cryogenic storage had not done wonders for her figure, and she assumed that the radiated food of the wasteland was not going to do anything for her either, but at least her butt looked somewhat nice in the vault suit she still wore. She had barely had time to check herself out in the shattered remains of a bathroom mirror before a swarm of Radroaches piled in through the broken window. She cursed and pulled out her baseball bat.
It was a rusty metal bat, one she’d found in someone’s quondam backyard and wrapped with an old chain-link fence, and it was horrifyingly coated with fluorescent blood, but it was effective, and she had developed a kind of affection for it. She had even started to refer to it as Honey.
She had started her day off right with a delicious meal of roasted roach and a bottle of flat Nuka-Cola.
Breakfast is the most important meal of the day! If you want to be a Terror of the Wasteland, you have to eat like a Terror of the Wasteland!
She longed for a proper bowl of Sugar Bombs, with or without the added Communism and subsequent commentary from her…late husband. She would have eaten a raw box of Blamco Mac & Cheese at that point. In fact, the steady crunch of the raw shells might have been a comfort to her.
But the wasteland was unforgiving, and the spit roast she’d restored behind the Red Rocket Truck Stop would have to suffice. Dogmeat seemed to enjoy a nice roasted roach, at least. When she had set out from Sanctuary Hills, the dog had followed right on her heels, his tongue hanging out and his eyes too big and wide for her to say no.
And she had to admit that a life on the road didn’t sound half-bad, especially with a pup at her heels, biting the ankles of mole rats and raiders alike.
They could’ve made a radio show about me, she thought with amusement. The Lone Wanderer: stalking the wastelands with her trusty sidekick! Or… maybe I’m the sidekick.
Preston Garvey had assured her that she was welcome to stay in Sanctuary, and that she could live on the settlement under the protection of the Minutemen, but as soon as she felt the pang in her heart that told her to find Shaun, she had to refuse the promise of safety. She knew now that she couldn’t settle down until she had found her child. Her child.
Before, it had always been the child. It could have been any child sleeping in the back room of her house, and it would have unnerved her just the same, but now it was Shaun. It was the tiny little thing that had listened to her ramble endlessly about her troubles and had never once judged her. It was the little human whose small, puffy hands had gripped her hair to pull her closer.
She still wasn’t a fan of babies in general, but Shaun— Shaun didn’t seem so bad.
Nora hadn’t even known where to start looking for him until the old lady with the drug problem had given her a prophecy.
“How did you know where to look for your baby?” “Oh, the old lady with the drug problem gave me a prophecy.”
She recognized that her methodology was not scientifically viable, but it was something to go on, and the world had already proven to her that it was sufficiently fucked up enough for her to trust an old woman with a drug problem who gave her a prophecy.
Diamond City.
Where that was or how she was supposed to get there, she had no idea. All she had was the meager voice of the Diamond City Radio host who stuttered through her pip-boy as she slung her bag over her shoulder and set off on the road past Concord. She quite liked the guy. He had a real genuine way about him— not like the pre-war radio hosts, or the newscasters. Chip Harris from Channel 5 News Hour would have laughed at the Diamond City guy, but Chip Harris from Channel 5 News Hour didn’t survive the nuclear apocalypse, so he wasn’t in a position to criticize anyone.
“So… someone told me… which, I know is not a great— a great news source,” the man said, his voice pitching wildly like a pre-pubescent boy. “But. Somebody told me that… someone else saw someone… a person… an alive person… coming out of that vault up north. Vault 11? Vault 111? Something like that. Anyway, here’s Billie Holiday.”
She smiled to herself. Perhaps she should have been shocked to hear herself mentioned on the radio, but she reveled in the idea that someone had seen her, watched her stumble like a newborn deer in the wasteland sunlight, and thought she was news-worthy.
She had gained a new skill, one possibly more useful in her current situation than her unusual prescience, which was the ability to rob corpses. She didn’t like that she had acquired that skill, nor did she particularly wish to brag about it, but it certainly had helped, as she now wore arm bands, leg guards, and a chest wrap made from sturdy leather. They reeked of someone else’s blood until she had washed them in the creek and let them soak in the sun, though they still didn’t smell particularly good.
Tucked tight in the strap of her chest piece were a few fresh stimpaks, bought from a trader she had met just off the Sanctuary bridge.
“You might need these,” he had said jovially, not reacting to the confused expression she gave him. “The world isn’t like it used to be.”
She had watched him walk over the bridge behind her, his bald head bobbing from side to side as he whistled a tune.
The world wasn’t like it used to be. It was stronger.
Before the war, the world had been a fragile, cowering thing. Planet Earth was shriveled like a frightened child in the corner as its children raged on, sewing the ground with their vile progress. She saw the world in the vibrant colors of her neighborhood— the powdery blues of her house, the bright yellow cardigan she wore over her finely-pressed green linen dress. Every house in Sanctuary was painted bright. There was no disguising the neighborhood, there was no attempt at maintaining the natural appearance of the creek below. The world belonged to the humans.
Now, she saw the world in the creeping roots that shattered the roadways, spindling outwards towards the woods. Sanctuary Hills was now hidden away by the gangly trees that sheltered its broken thatched roofs. The creek had branched into two tributaries which ran parallel to the little neighborhood. She felt rejuvenated by it, felt that if the earth could experience such a grand rebirth, she could too.
The world wasn’t like it used to be, and neither was she.
She was thriving.
Her pip-boy chirped and crackled as she wandered closer to the city that had been looming in the distance. She wasn’t quite sure where she was— her map was no good for determining places she had never been, and she had never quite been good with directions.
A man’s voice sputtered through the tiny speaker, “Calling all Silver Shroud fans! Calling all Silver Shroud fans!” And she laughed at the excited announcement. Silver Shroud fans? In this day and age? It seemed impossible, but obviously, there was someone out there who held tight to such pre-war luxuries.
When evil walks the streets of Boston, one man lurks in the shadows…
The croon of the silver-throated narrator played perfectly in her head as if she had just heard it that very morning. Nate hadn’t liked the Shroud— something about the dangers of vigilante justice— but she had listened to it, almost out of spite. She imagined the Silver Shroud breaking through their paneled front windows, spilling silvery glass all over the pristine living room carpet, and pointing one long, gloved finger towards Nate, saying, “Stop being a dick to your wife, you fiend!”
“Come to the Memory Den in Goodneighbor!”
Nora didn’t know what a memory den was, and she didn’t know where Goodneighbor was, but it all sounded quite nice.
“Any place called Goodneighbor has to be good news, right?” She asked Dogmeat. He let out a sharp ruff in response, and she took that as a yes. “Goodneighbor. Next stop, Goodneighbor.”
She liked the sound of it on her tongue, so she said it aloud a few more times. It was certainly more fascinating than Sanctuary Hills or Westing Estate or any of the other quaint little pre-war neighborhoods she had visited in her previous life. Goodneighbor was a city that advertised its greatest assets, and she could picture it in her mind. A plucky little town full of kind faces, good folks sweeping the streets and helping the needy.
She never would have expected what she found in Goodneighbor, nor the batshit insanity that now roamed the streets of Boston, lurking in the shadows of abandoned buildings and fronting in the middle of the road brandishing pistols. The Silver Shroud was nowhere to be seen, but there was evil, walking the streets of Boston, just like the narrator said.
Nora ducked as the thing swiped a huge green arm above her head, nearly knocking it right off her neck like a golfball from a tee. The lumbering mass of human-like features had spotted her creeping down a side-street and decided that it was going to, presumably, eat her. She had no idea of its intentions, aside from violently smashing her to bits, as the thing repeatedly warned her.
“SMASH YOUR BRAINS!” It screamed as it lunged for her head once again. She pulled the 10mm from her waistband and backed away, trying to assert some distance before the thing could smack her again. It had already landed one hit to her shoulder, and the stinging was getting worse by the second.
She tried to fire a round of shots into the thing’s chest, but the 10mm she had scavenged from the bowels of Vault 111 was clicky and rusted, only allowing her about a 50% chance of producing a bullet. Luckily for her, she also had a 50% chance of living through the day.
The Big Green Bastard wouldn’t kill her, but she didn’t like the idea of being maimed, either, and she was almost sure that something in her body was already broken.
When she finally produced a shot, the piercing bang rang out through the street, and she suddenly worried that the sound would alert other enemies to her presence in the alleyway.
What if a thousand more of these Big Green Bastards come pouring in, all of them trying to SMASH MY BRAINS?
She didn’t have time to fully assess the concern, as a fat splintering board was now soaring towards her skull at an alarming rate. She hunched over into a ball and, for lack of a better term, rolled out of the way. She had never once heard of the Silver Shroud doing something that asinine to escape an attacker. The Silver Shroud would have pulled out his trusty machine gun and mowed the Green Bastards down.
But, then again, the Silver Shroud did not have to deal with Big Green Bastards.
With a heaving grunt, Nora planted a hit on the side of the thing’s head with Honey, and it made a splattering thwacking sound. Green skin and horrifically human red guts spattered the alley’s brick wall behind where the thing now lay unmoving.
Nora had learned not to assume that anything unmoving was dead. Even though the thing’s skull was split wide open with a cracking cavern growing on its right side, she couldn’t be sure that it wouldn’t shove the other half of its skull back into place with one huge, meaty hand and continue thrusting towards her.
“Holy shit, Dogmeat,” she whispered to the pup who now lay exhausted by her feet. Despite her better judgement, she crossed her legs beneath her and sat on the dusty ground, absentmindedly scratching the space between his ears. “You ever seen one of those things? That’s not fun. That’s not the way I wanted to spend my afternoon.”
Dogmeat whined and rested his head down onto his crossed paws. Nora hummed in affirmation. The two would have to find Goodneighbor by night, because if they didn’t, she was positive that she wouldn’t wake up the next morning. Her shoulder burned awfully now that she was resting. The adrenaline of the fight had kept her pain receptors muted, but now they flared violently enough to blur her vision. As much as she didn’t want to stand, she knew she had to move on.
Her legs creaked as she stood, tugging Dogmeat by the neat red bandana she had tied around his neck, signaling that it was time to go. He whined but complied, his eyes watching the waning sun burn blood orange across the Boston skyline as if he too knew what it meant.
Goodneighbor was close, she was sure of it. She could see in the distance a flickering neon sign that flashed a dazed purple over the top of a brick wall.
Goodneighbor. The Memory Den. The Silver Shroud.
She repeated the mantra over and over until it became her only lingering thought, like Dorothy stumbling through the woods, arm in arm with her ragtag group of friends. Lions and Tigers and Bears. Oh My!
Goodneighbor. The Memory Den. The Silver Shroud.
Goodneighbor. The Memory Den. The Silver Shroud.
Goodneighbor.
The Memory Den.
The Silver Shroud.
#deacon x sole survivor#that's the only tag i'm putting for now#bc i can't keep track of more than one tag ;)
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I'll Have What She's Having (Crooked Commentary #4) (featuring Kai Yaniz)
2019 is about to head off into the sunset, but we can't let the year pass without a Crooked Commentary. For this fourth entry in the series, we follow The Room, The Nightmare Before Christmas, and Scott Pilgrim vs. the World with the seminal romantic comedy (and underrated New Year's Eve movie), 1989's When Harry Met Sally...
Of course, Kai Yaniz returns to watch the film, which just celebrated its 30th anniversary. We'll talk about how Nora Ephron's script shaped modern cinematic love stories, why the film's gender politics (mostly) hold up, and the iconic performances by Billy Crystal and Meg Ryan. Before we kick off the film, we'll even share the story of how we met.
But before the tale of when Rob met Kai, it's time for When Harry Met Sally...
Stay tuned in 2020 for more Crooked Commentary episodes going forward!
SYNOPSIS
In 1977, college graduates Harry Burns (Billy Crystal) and Sally Albright (Meg Ryan) share a contentious car ride from Chicago to New York, during which they argue about whether men and women can ever truly be strictly platonic friends. Ten years later, Harry and Sally meet again at a bookstore, and in the company of their respective best friends, Jess (Bruno Kirby) and Marie (Carrie Fisher), attempt to stay friends without sex becoming an issue between them.
SHOW NOTES
Want to appear on a future episode of the Crooked Table Podcast? Find out how over at crookedtable.com/guest!
Join the Crooked Table Crew by becoming an official patron over at Patreon.com/CrookedTable
Subscribe to the Crooked Table Podcast on iTunes so that you never miss a moment!
Listen to the Crooked Table Podcast on Spotify!
The Crooked Table Podcast is also on Stitcher! Reach Robert Yaniz Jr. on Twitter at @crookedtable.
Connect with Crooked Table on social media:Facebook | Twitter | Tumblr
Check out this episode!
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Podcast: K-12 schools double down on customer service
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For many school leaders, it should come as no surprise: competition has come to K-12 schools.
The expansion of choice-friendly state and federal policies, coupled with an increase in private and charter school alternatives, have forced the nation’s public school leaders to rethink how they engage and retain students and families.
While great classrooms are essential, national education experts say they amount to a baseline. Schools that want to stand a cut above need to also focus on other metrics of success (see: community engagement and customer service).
In the first episode of our latest TrustED podcast series, we talk with former educator and researcher Dr. Joseph Goins, Carroll ISD’s Julie Thannum, and Guilford County Public School’s Dr. Nora Carr to help us understand why exceptional customer service is a must in today’s shifting education landscape.
Let us know what you think–and help us continue the conversation by leaving your comments here on TrustED, or on social media.
Want more on building a culture of customer service in schools? Sign up for the TrustED newsletter.
// <![CDATA[ MktoForms2.loadForm("//app-ab20.marketo.com", "951-FKM-381", 1249); // ]]>
Episode 1 Transcript
This is the TrustED podcast. I’m managing editor, Todd Kominiak.
I just recently came across The Blueberry Story, a commentary for Education Week by Jamie Robert Vollmer–an ice cream business owner turned public schools advocate. Although it’s more than 15 years old, the story be more relevant in today’s education environment than even when it was written.
It’s a great story that you should definitely read in full. But I’ll summarize here.
Vollmer, representing a business group intent on improving public schools, was one day asked to talk to an audience of teachers during an in-service meeting. He boldly told the crowd of teachers: “If I ran my business the way you people operate your schools, I wouldn’t be in business very long.”
Naturally, the teachers were not amused.
After his speech, one teacher rose to ask Vollmer a question. Keep in mind that Vollmer’s blueberry ice cream had recently been voted by People magazine as the best in the country.
“When you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?” the teacher asked.
“I send them back,” Vollmer quickly replied.
The teacher’s response would change the course of Vollmer’s life forever and turn him into an advocate, rather than a detractor, of public education.
“That’s right,” the teacher said. “And we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with attention deficit hyperactivity disorder, junior rheumatoid arthritis, and English as their second language. We take them all. Every one. And that, Mr. Vollmer, is why it’s not a business. It’s school.”
That teacher was correct in so many ways. Schools are not businesses. Their mission–preparing our kids for the future–is one of, if not THE, most important undertakings in our society. And the challenges they face are often unmatched.
But, that doesn’t mean that schools can’t learn something from the way businesses operate. In fact, recent trends all-but-ensure that if schools don’t adopt some important business strategies, they very well may fall behind in an increasingly competitive education landscape.
Goins: You got private schools, you got Catholic schools, you got religious, and then charter schools. I’ve always told people, whether it’s right or wrong, you’re pro charter school or for charter schools, the reality of it is, you have these market forces on a public school system and parents have choices.
This is Dr. Joseph Goins, a former educator and the founder of NS4ed which provides research guidance, policy guidance, and practical applications around the intersection of education and industry. One of Dr. Goins main focuses is researching the ways market forces and market share are affecting schools–and how schools can stay competitive in this changing environment.
One need only look at some of the latest education statistics and it quickly becomes clear: competition has come to K-12 schools.
Consider these numbers:
Between 2010 and 2015, U.S. charter school enrollment grew by 62 percent
160 districts now have more than 10 percent of students enrolled in charter schools
At least 18 states project declining public school enrollment over the next 10 years.
With increasingly choice-friendly federal and state policies and expanding school alternatives, parents have more education options than ever before to choose from.
Carr: Our district has had a very robust choice program for a number of years and so I think our schools that were quote-unquote the choice schools and certainly understood the importance of marketing, communications, public relations. Some of our traditional schools, though, I think perhaps took the students that came to them, not all of them, but there’s a tendency to take them for granted. You can’t do that now. Every single child, you have to assume, has a choice and that they will make those choices and customer service can make or break you.
You probably remember Dr. Nora Carr, chief of staff at Guilford County Public Schools in North Carolina, from our school safety series. Her district is no stranger to school choice, she says. According to Dr. Carr, those schools who don’t acknowledge that choice exits and that traditional public schools may have to shift their strategies accordingly, do so at their own risk.
Carr: I had a classic example with a very high performing school, one of the highest performing in the state–excellent quality, great teachers, wonderful school–would send my own child there in a heartbeat. They did not think they had to compete with these new groups coming into town, including one that was building across the street until they lost about 80 to 100 students. And suddenly we’re also losing teachers, we’re losing all kinds of families–parent resources and teacher resources because everything’s based on student enrollment. It was an eye opening shock to that principal that yes, marketing, PR, and reaching out to people–you can’t just assume they’ll come and sometimes they’re checking you out before they even knock on your door.
As I talked with leading education experts for this podcast, the discussion around how schools can deal with competition for K-12 students always came back to one key conclusion: schools have to look at their students, parents, and community members as customers–and develop a district- and school-wide culture of customer service.
One of those leaders was Julie Thannum, assistant superintendent for board and community relations at Carroll ISD in Southlake, Texas and a former president of NSPRA, the National School Public Relations Association.
Thannum: I think, first of all, that customer service isn’t something that everyone does well. And, I think, historically schools–and those who serve in those frontline roles of doing great customer service–they haven’t been trained well. And, they haven’t been given a lot of opportunities to have buy-in into the mission and vision of the school district. And, it comes across sometimes when our customers–who are potential parents, residents, even our own students–come into the school office or come into central office and they have an expectation of how they’ll be treated, and it doesn’t always necessarily always happen that way.
All the conversations I had recording this podcast kept coming back to this same idea: every interaction–both in person and online–that a student or parent has with your school frames their perception of that school. In today’s social media-fueled environment, perception is vitally linked to a school or district’s brand and reputation. And, though academic performance is a consideration for many parents, it’s usually not the No. 1 factor in parents’ school choice decisions.
Goins: You know, as adults, we kind of know the right thing to say. So, if I were to call a parent and say “How important are academics to you?” They’re all going to say yes. We asked a very specific question: Rate the kind of information you use in making your decision. Academics and test scores did not score in the top five or six. It’s these other behavior attributes. I’ve often said, when Mom or Dad or a guardian drop off Billy in the morning, they want to know Billy’s safe, he’s cared for, does somebody love him and pay attention to him. Now, academics plays a role in it but again you would’ve expected that to be the No. 1 criteria. And it really truly isn’t–it’s these other things.
Thannum: I think school districts need to do a little better job, especially with the competition out there. We’ve always had private schools and homeschooling and things like that. Now, you’re adding more charter schools and open enrollment. School districts are really trying to put their best foot forward and show what kind of experience they can offer customers–students and their parents–that the district down the road may not be doing. And so, I think it’s good for all of us to stop and ask: “What is it that we’re doing? What makes us stand out? What makes this experience a positive one–or unfortunately sometimes, a negative one–when our customers walk through the doors?”
Carr: Too often, public schools, unfortunately, the experience from a customer service standpoint, we’re giving families and consumers, people with a choice, were treating them like the DMV–and it’s not the right kind of experience. I think we’ve got to flip that around but it takes training, takes awareness, takes standards and expectations, takes monitoring. Ultimately you can build a customer service orientation into your screening system for employees. You can start holding principals and other staff accountable for how they’re interacting with employees or how they’re interacting with parents, and meeting those standards. Building it in to the systems and structures of the school district and the school. You will see improvement.
In the face of increased competition and shifting expectations, how can schools put a culture of customer service into place? That’s next time on the TrustED podcast.
This is the first in a series of podcasts we’re doing on customer service in schools. As we shape this series, we want to hear from you. Let us know what you think about this and other episodes–and what you’d like to know more about. We’re on Twitter @K12trustED. We’re also on Facebook. And of course you can always reach us at k12insight.com/trusted. TrustED is a production of K12 Insight. For more, visit k12insight.com.
The post Podcast: K-12 schools double down on customer service appeared first on Trusted.
Podcast: K-12 schools double down on customer service published first on https://medium.com/@GetNewDLBusiness
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did you hear that the thundermans is coming back with a movie? seeing everyone grown up reminds me of your halloween fic ! feliz cumpleaños lol
[x]
Haha, I love that you remember that.
I remember hearing about the movie but I think I didn't attach many feelings to it because I didn't know if it was a sure thing or not. It seems like these days (or maybe it was always true) that a lot of projects get announced or promoted that never come to fruition, sometimes just because of actor schedules or whatever else.
The nice thing about made-for-TV is that there's not usually a huge amount of time between filming and release, so we may be watching this movie very soon.
Twins Phoebe and Max are enjoying their superhero lifestyle, but when one ‘save’ goes awry, the Thundermans are sent back to Hiddenville. While Hank and Barb enjoy their return, and Billy and Nora look forward to a normal high school life, Max and Phoebe are determined to regain their superhero status.
Sounds fairly solid. Reunite everyone and put them back where they were - that's how you sequel.
How many years has it been? That can't be little Chloe!
This is exciting. I feel optimistic. Now, let's just hope the writers don't stick any love interests into it.
#thundercest#asks#anonymous#upcoming#commentary#noiv#nr#the thundermans#max and phoebe#max and phoebe: commentary#billy and nora#billy and nora: commentary#tw: incest#r: brosis#nc
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(1/2)The ThunderTwins are a reverse-gender parallel of ThunderMan and Electriss. ThunderGirl/ThunderMan is more obsessed with image and glory and believes her/him self to be more light-oriented than s/he actually is; ThunderBoy/Electriss has a darker edge. ThunderBoy doesn't like being seen as a goody-goody and Electriss prefers not to talk about her career. I think this applies more to their superhero personas than their civilian roles hence the names I chose.
(2/2)Billy and Nora are like Hank and Barb. Billy/Hank has the cooler power, is more laid-back, a big eater, is more attentive to his partner than his kids/babysitting charge, and is quite aware that he’s not the smart one so happily hands control over to his partner. Nora/Barb has the darker/more dangerous power, is bossy and intimidating, and nurturing in a fiercer less-traditional way. I don’t know if they’ll parallel in their work relationship.
This is so great. And so right!
And Max and Phoebe do take after Hank and Barb in the sense of being a super hero team together. (And maybe Billy and Nora will be that too.) But there’s some crossing of their personalities. But also Phoebe can sort of be the Barb-like “mom” and Max is the easygoing one.
You’ve made me very happy by talking about Billy and Nora. There’s a total parallel in their powers - Barb and Nora have zappy powers and Hank and Billy have travel powers.
There’s so much here, really. It could be discussed a lot.
#asks#anonymous#siblings who parallel their parents#thundercest#tw: incest#r: brosis#nc#max and phoebe#max and phoebe: commentary#the thundermans#billy and nora#billy and nora: commentary#nr#noiv#commentary
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Siblings who co-parent. I feel like Billy/Nora/Chloe from the Thundermans could fit here. Even though Hank and Barb do pay attention to Chloe, they're still negligent parents. Max and Phoebe are busy with training. Billy and Nora pay the most attention to Chloe and frequently take care of her together, making them her pseudo-parents.
OmG, yes! That’s brilliant. I don’t think I had ever noticed this - at least not to the degree that it deserved to be noticed. Billy and Nora definitely co-parent Chloe, in their own way. It’s not quite like what we see with, say, Locha and Maya from Forbidden or Klaus and Violet from A Series Of Unfortunate Events, but there’s definitely some of this trope going on there.
I like Chloe but I’ve often been a little put out that Billy and Nora’s relationship has been the same since Chloe was born, and that there are less plotlines about their relationship and less relationship scenes for them. But looking at it like Chloe is their child makes it so much better.
#asks#anonymous#billy x nora#r: brosis#nc#tw: incest#billy and nora#billy and nora: commentary#the thundermans#older siblings who coparent#nr#commentary#noiv
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The A&B plots of Significant Brother feel switched around for me. The compelling story was the difference in Nora's relationships with Billy and Max. I was afraid that it could have been an episode where Nora tried to distance herself from Billy but they went the opposite direction. The two of them were so synchronized that a few years from now when they're both in their mid-teens, I can easily see civilians mistaking them for the twins instead of Max and Phoebe.
I know the show passed it off as Cherry being a cloud cuckoolander, but it made perfect sense to me that Cherry kept mistaking Max and Phoebe for Hansel and Gretel. Really, I think it’s one of the most brilliant observations she’s ever made!
Nora and Billy seem to always be in the B plot, but I agree completely. (Though it was nice to see another one of Phoebe’s love interests come to nothing.)
I was so relieved to see a good Billy and Nora relationship episode. We were long overdue, especially since the show started out with a big focus on the two of them as codependent and of a singular mind. Like you said, they have always seemed more like the twins, and when they’re both adults, probably even more so without the age difference mattering as much.
We need a Max and Phoebe Hansel/Gretel AU.
#asks#anonymous#r: brosis#nc#tw: incest#billy and nora#billy and nora: commentary#max and phoebe#max and phoebe: commentary#the thundermans#nr#noiv#commentary
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OK, I'm sending this in before I move on with the episode, but I'm right where Max shows Phoebe he bought them a "tree fort" with their training equipment money to use as team HQ, and I just... I mean, PLEASE. I don't care what happens next, Max bought a place for just Phoebe and him and this is all that matters, I'm out of here, I have flown out of this atmosphere, I'm reaching outer space, I DON'T KNOW, MAX BOUGHT PHOEBE AND HIM THEIR OWN PLACE. *in Prez Kickbutt's voice* Thundercest anon OUT.
OK, Thundercest anon back IN just two seconds later because it’s JUST TWO SECONDS LATER and Max just told Phoebe that unlike their family house the tree fort has aerial surveillance views and is private – PRIVATE – MAX PRETTY MUCH BASICALLY JUST TOLD PHOEBE THAT HE BOUGHT THEM A HOUSE THEY CAN USE TO EFFICIENTLY SAVE THE DAY AND THEN COME BACK AND BE ALL ALONE WITH ONE ANOTHER. I AM ALIVE, I AM LIVING, THE REST OF THE SHOW IS CANCELLED, THIS IS THE FOND MEMORY I’LL LOOK BACK ON.
Not but listen!!!!!! He furnished it!!!!!! He decorated it!!!!!! HE PUT LITTLE FAIRY LIGHTS UP AND HAD THEM ON FOR THE FIRST TIME HE WOULD BRING PHOEBE IN THERE!!!!!!!!! HE MADE IT HOMELY!!!!!!!!!! Aaaaaand I’m spiraling. Please help.
What’s it like up there in space, Anon?
I am disappointed in myself for not making a bigger deal out of this. You’re right - Max custom made them a little house, and it’s very PRIVATE and SECURE. There’s certainly a lot to pick out of that.
It’s fun to see them husband and wifing a little bit, since that’s not their typical dynamic though Phoebe certainly tries sometimes.
And it’s also so great because Max is really taking it seriously and it means something to him.
I am really enjoying seeing the show through your eyes, Anon.
OK, I’m sorry, I’m so so so sorry, but Hank and Barb just told Max and Phoebe that they can and will help them work as a team because they AS LIFE MATES AND SUPERHERO PARTNERS know a thing or two about that. I COULDN’T HELP MYSELF, I’M SO SORRY, I’M 5 MINUTES IN AND THIS EPISODE IS JUST UNBELIEVABLE, I HAVEN’T WRITTEN IN CAPS LOCK IN AGES.
It’s nice to see a comparison like that between Max and Phoebe and their parents. It’s right there for the taking, but Hank and Barb actually highlighted it.
Sometimes there will be a brother/sister ship and they are such a perfect parallel of their parents in such a shippy way. That’s not so much the case with Max/Phoebe - they are their own kind of people (Billy/Nora are much more like Hank and Barb than their firstborns), but in terms of being a superhero team and “lifemates”, it’s a really meaningful comparison.
#asks#anonymous#thundercest#r: brosis#nc#max and phoebe#the thundermans#max and phoebe: commentary#billy and nora#billy and nora: commentary#nr#noiv#commentary
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My Thunderman ship is more like a fleet battling on the sea. The twins are at the top obviously!! I never ship f/d but for some odd reason I ship the heck out of Hank & Phoebe. Don't know why. I also ship Max & Barbara. I thought a lot of interesting fanfictions can be written about them. I ship Billy & Nora. Phoebe & Billy. Max & Nora. And I also ship the 4 siblings as swingers. I have a problem. Need to re-valuate my life but I mean a whole incestuous family with a secret?
Anon, you are precious to me. I really like a person who can take a look at a family and say “Everybody with everybody!”
Each of those ships really does make sense in their own way, particularly Max/Barb and Max/Nora, I think. And the sibs swinging - I mean, why not?
Every once in a while this happens to me when there are four siblings or maybe a cousin or two in the mix. I am very happy with the way I end up pairing them off (and it’s usually whatever makes the most sense, and it’s not like I choose, it chooses me), but there’s a tiny bit of regret about having closed the door on the other possibilities so you just gotta add at the end “…but they swing sometimes”.
Same person. Loved your whole wedding Thundermans thing btw. I guess you are really creative when you are bored. :) I can totally see Hank telling Phoebe she could do better and Barb going crazy with “My babies”. All the characters are so in character. Job well done. Happy shipping!!!
[x]
Thank you! When I first saw that picture, for some reason that was the first thought that popped into my head. I thought it looks exactly like an engagement announcement. The rest just fell into place.
#asks#anonymous#tw: incest#r: brosis#r: fd#r: ms#hank and phoebe#hank and phoebe: commentary#barb and max#barb and max: commentary#commentary#billy and phoebe#billy and phoebe: commentary#max and nora#max and nora: commentary#the thundermans#noiv#nr
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Podcast: K-12 schools double down on customer service
Download mp3 version
For many school leaders, it should come as no surprise: competition has come to K-12 schools.
The expansion of choice-friendly state and federal policies, coupled with an increase in private and charter school alternatives, have forced the nation’s public school leaders to rethink how they engage and retain students and families.
While great classrooms are essential, national education experts say they amount to a baseline. Schools that want to stand a cut above need to also focus on other metrics of success (see: community engagement and customer service).
In the first episode of our latest TrustED podcast series, we talk with former educator and researcher Dr. Joseph Goins, Carroll ISD’s Julie Thannum, and Guilford County Public School’s Dr. Nora Carr to help us understand why exceptional customer service is a must in today’s shifting education landscape.
Let us know what you think–and help us continue the conversation by leaving your comments here on TrustED, or on social media.
Want more on building a culture of customer service in schools? Sign up for the TrustED newsletter.
// <![CDATA[ MktoForms2.loadForm("//app-ab20.marketo.com", "951-FKM-381", 1249); // ]]>
Episode 1 Transcript
This is the TrustED podcast. I’m managing editor, Todd Kominiak.
I just recently came across The Blueberry Story, a commentary for Education Week by Jamie Robert Vollmer–an ice cream business owner turned public schools advocate. Although it’s more than 15 years old, the story be more relevant in today’s education environment than even when it was written.
It’s a great story that you should definitely read in full. But I’ll summarize here.
Vollmer, representing a business group intent on improving public schools, was one day asked to talk to an audience of teachers during an in-service meeting. He boldly told the crowd of teachers: “If I ran my business the way you people operate your schools, I wouldn’t be in business very long.”
Naturally, the teachers were not amused.
After his speech, one teacher rose to ask Vollmer a question. Keep in mind that Vollmer’s blueberry ice cream had recently been voted by People magazine as the best in the country.
“When you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?” the teacher asked.
“I send them back,” Vollmer quickly replied.
The teacher’s response would change the course of Vollmer’s life forever and turn him into an advocate, rather than a detractor, of public education.
“That’s right,” the teacher said. “And we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with attention deficit hyperactivity disorder, junior rheumatoid arthritis, and English as their second language. We take them all. Every one. And that, Mr. Vollmer, is why it’s not a business. It’s school.”
That teacher was correct in so many ways. Schools are not businesses. Their mission–preparing our kids for the future–is one of, if not THE, most important undertakings in our society. And the challenges they face are often unmatched.
But, that doesn’t mean that schools can’t learn something from the way businesses operate. In fact, recent trends all-but-ensure that if schools don’t adopt some important business strategies, they very well may fall behind in an increasingly competitive education landscape.
Goins: You got private schools, you got Catholic schools, you got religious, and then charter schools. I’ve always told people, whether it’s right or wrong, you’re pro charter school or for charter schools, the reality of it is, you have these market forces on a public school system and parents have choices.
This is Dr. Joseph Goins, a former educator and the founder of NS4ed which provides research guidance, policy guidance, and practical applications around the intersection of education and industry. One of Dr. Goins main focuses is researching the ways market forces and market share are affecting schools–and how schools can stay competitive in this changing environment.
One need only look at some of the latest education statistics and it quickly becomes clear: competition has come to K-12 schools.
Consider these numbers:
Between 2010 and 2015, U.S. charter school enrollment grew by 62 percent
160 districts now have more than 10 percent of students enrolled in charter schools
At least 18 states project declining public school enrollment over the next 10 years.
With increasingly choice-friendly federal and state policies and expanding school alternatives, parents have more education options than ever before to choose from.
Carr: Our district has had a very robust choice program for a number of years and so I think our schools that were quote-unquote the choice schools and certainly understood the importance of marketing, communications, public relations. Some of our traditional schools, though, I think perhaps took the students that came to them, not all of them, but there’s a tendency to take them for granted. You can’t do that now. Every single child, you have to assume, has a choice and that they will make those choices and customer service can make or break you.
You probably remember Dr. Nora Carr, chief of staff at Guilford County Public Schools in North Carolina, from our school safety series. Her district is no stranger to school choice, she says. According to Dr. Carr, those schools who don’t acknowledge that choice exits and that traditional public schools may have to shift their strategies accordingly, do so at their own risk.
Carr: I had a classic example with a very high performing school, one of the highest performing in the state–excellent quality, great teachers, wonderful school–would send my own child there in a heartbeat. They did not think they had to compete with these new groups coming into town, including one that was building across the street until they lost about 80 to 100 students. And suddenly we’re also losing teachers, we’re losing all kinds of families–parent resources and teacher resources because everything’s based on student enrollment. It was an eye opening shock to that principal that yes, marketing, PR, and reaching out to people–you can’t just assume they’ll come and sometimes they’re checking you out before they even knock on your door.
As I talked with leading education experts for this podcast, the discussion around how schools can deal with competition for K-12 students always came back to one key conclusion: schools have to look at their students, parents, and community members as customers–and develop a district- and school-wide culture of customer service.
One of those leaders was Julie Thannum, assistant superintendent for board and community relations at Carroll ISD in Southlake, Texas and a former president of NSPRA, the National School Public Relations Association.
Thannum: I think, first of all, that customer service isn’t something that everyone does well. And, I think, historically schools–and those who serve in those frontline roles of doing great customer service–they haven’t been trained well. And, they haven’t been given a lot of opportunities to have buy-in into the mission and vision of the school district. And, it comes across sometimes when our customers–who are potential parents, residents, even our own students–come into the school office or come into central office and they have an expectation of how they’ll be treated, and it doesn’t always necessarily always happen that way.
All the conversations I had recording this podcast kept coming back to this same idea: every interaction–both in person and online–that a student or parent has with your school frames their perception of that school. In today’s social media-fueled environment, perception is vitally linked to a school or district’s brand and reputation. And, though academic performance is a consideration for many parents, it’s usually not the No. 1 factor in parents’ school choice decisions.
Goins: You know, as adults, we kind of know the right thing to say. So, if I were to call a parent and say “How important are academics to you?” They’re all going to say yes. We asked a very specific question: Rate the kind of information you use in making your decision. Academics and test scores did not score in the top five or six. It’s these other behavior attributes. I’ve often said, when Mom or Dad or a guardian drop off Billy in the morning, they want to know Billy’s safe, he’s cared for, does somebody love him and pay attention to him. Now, academics plays a role in it but again you would’ve expected that to be the No. 1 criteria. And it really truly isn’t–it’s these other things.
Thannum: I think school districts need to do a little better job, especially with the competition out there. We’ve always had private schools and homeschooling and things like that. Now, you’re adding more charter schools and open enrollment. School districts are really trying to put their best foot forward and show what kind of experience they can offer customers–students and their parents–that the district down the road may not be doing. And so, I think it’s good for all of us to stop and ask: “What is it that we’re doing? What makes us stand out? What makes this experience a positive one–or unfortunately sometimes, a negative one–when our customers walk through the doors?”
Carr: Too often, public schools, unfortunately, the experience from a customer service standpoint, we’re giving families and consumers, people with a choice, were treating them like the DMV–and it’s not the right kind of experience. I think we’ve got to flip that around but it takes training, takes awareness, takes standards and expectations, takes monitoring. Ultimately you can build a customer service orientation into your screening system for employees. You can start holding principals and other staff accountable for how they’re interacting with employees or how they’re interacting with parents, and meeting those standards. Building it in to the systems and structures of the school district and the school. You will see improvement.
In the face of increased competition and shifting expectations, how can schools put a culture of customer service into place? That’s next time on the TrustED podcast.
This is the first in a series of podcasts we’re doing on customer service in schools. As we shape this series, we want to hear from you. Let us know what you think about this and other episodes–and what you’d like to know more about. We’re on Twitter @K12trustED. We’re also on Facebook. And of course you can always reach us at k12insight.com/trusted. TrustED is a production of K12 Insight. For more, visit k12insight.com.
The post Podcast: K-12 schools double down on customer service appeared first on Trusted.
Podcast: K-12 schools double down on customer service published first on https://medium.com/@GetNewDLBusiness
0 notes
Text
Podcast: K-12 schools double down on customer service
Download mp3 version
For many school leaders, it should come as no surprise: competition has come to K-12 schools.
The expansion of choice-friendly state and federal policies, coupled with an increase in private and charter school alternatives, have forced the nation’s public school leaders to rethink how they engage and retain students and families.
While great classrooms are essential, national education experts say they amount to a baseline. Schools that want to stand a cut above need to also focus on other metrics of success (see: community engagement and customer service).
In the first episode of our latest TrustED podcast series, we talk with former educator and researcher Dr. Joseph Goins, Carroll ISD’s Julie Thannum, and Guilford County Public School’s Dr. Nora Carr to help us understand why exceptional customer service is a must in today’s shifting education landscape.
Let us know what you think–and help us continue the conversation by leaving your comments here on TrustED, or on social media.
Want more on building a culture of customer service in schools? Sign up for the TrustED newsletter.
// <![CDATA[ MktoForms2.loadForm("//app-ab20.marketo.com", "951-FKM-381", 1249); // ]]>
Episode 1 Transcript
This is the TrustED podcast. I’m managing editor, Todd Kominiak.
I just recently came across The Blueberry Story, a commentary for Education Week by Jamie Robert Vollmer–an ice cream business owner turned public schools advocate. Although it’s more than 15 years old, the story be more relevant in today’s education environment than even when it was written.
It’s a great story that you should definitely read in full. But I’ll summarize here.
Vollmer, representing a business group intent on improving public schools, was one day asked to talk to an audience of teachers during an in-service meeting. He boldly told the crowd of teachers: “If I ran my business the way you people operate your schools, I wouldn’t be in business very long.”
Naturally, the teachers were not amused.
After his speech, one teacher rose to ask Vollmer a question. Keep in mind that Vollmer’s blueberry ice cream had recently been voted by People magazine as the best in the country.
“When you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?” the teacher asked.
“I send them back,” Vollmer quickly replied.
The teacher’s response would change the course of Vollmer’s life forever and turn him into an advocate, rather than a detractor, of public education.
“That’s right,” the teacher said. “And we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with attention deficit hyperactivity disorder, junior rheumatoid arthritis, and English as their second language. We take them all. Every one. And that, Mr. Vollmer, is why it’s not a business. It’s school.”
That teacher was correct in so many ways. Schools are not businesses. Their mission–preparing our kids for the future–is one of, if not THE, most important undertakings in our society. And the challenges they face are often unmatched.
But, that doesn’t mean that schools can’t learn something from the way businesses operate. In fact, recent trends all-but-ensure that if schools don’t adopt some important business strategies, they very well may fall behind in an increasingly competitive education landscape.
Goins: You got private schools, you got Catholic schools, you got religious, and then charter schools. I’ve always told people, whether it’s right or wrong, you’re pro charter school or for charter schools, the reality of it is, you have these market forces on a public school system and parents have choices.
This is Dr. Joseph Goins, a former educator and the founder of NS4ed which provides research guidance, policy guidance, and practical applications around the intersection of education and industry. One of Dr. Goins main focuses is researching the ways market forces and market share are affecting schools–and how schools can stay competitive in this changing environment.
One need only look at some of the latest education statistics and it quickly becomes clear: competition has come to K-12 schools.
Consider these numbers:
Between 2010 and 2015, U.S. charter school enrollment grew by 62 percent
160 districts now have more than 10 percent of students enrolled in charter schools
At least 18 states project declining public school enrollment over the next 10 years.
With increasingly choice-friendly federal and state policies and expanding school alternatives, parents have more education options than ever before to choose from.
Carr: Our district has had a very robust choice program for a number of years and so I think our schools that were quote-unquote the choice schools and certainly understood the importance of marketing, communications, public relations. Some of our traditional schools, though, I think perhaps took the students that came to them, not all of them, but there’s a tendency to take them for granted. You can’t do that now. Every single child, you have to assume, has a choice and that they will make those choices and customer service can make or break you.
You probably remember Dr. Nora Carr, chief of staff at Guilford County Public Schools in North Carolina, from our school safety series. Her district is no stranger to school choice, she says. According to Dr. Carr, those schools who don’t acknowledge that choice exits and that traditional public schools may have to shift their strategies accordingly, do so at their own risk.
Carr: I had a classic example with a very high performing school, one of the highest performing in the state–excellent quality, great teachers, wonderful school–would send my own child there in a heartbeat. They did not think they had to compete with these new groups coming into town, including one that was building across the street until they lost about 80 to 100 students. And suddenly we’re also losing teachers, we’re losing all kinds of families–parent resources and teacher resources because everything’s based on student enrollment. It was an eye opening shock to that principal that yes, marketing, PR, and reaching out to people–you can’t just assume they’ll come and sometimes they’re checking you out before they even knock on your door.
As I talked with leading education experts for this podcast, the discussion around how schools can deal with competition for K-12 students always came back to one key conclusion: schools have to look at their students, parents, and community members as customers–and develop a district- and school-wide culture of customer service.
One of those leaders was Julie Thannum, assistant superintendent for board and community relations at Carroll ISD in Southlake, Texas and a former president of NSPRA, the National School Public Relations Association.
Thannum: I think, first of all, that customer service isn’t something that everyone does well. And, I think, historically schools–and those who serve in those frontline roles of doing great customer service–they haven’t been trained well. And, they haven’t been given a lot of opportunities to have buy-in into the mission and vision of the school district. And, it comes across sometimes when our customers–who are potential parents, residents, even our own students–come into the school office or come into central office and they have an expectation of how they’ll be treated, and it doesn’t always necessarily always happen that way.
All the conversations I had recording this podcast kept coming back to this same idea: every interaction–both in person and online–that a student or parent has with your school frames their perception of that school. In today’s social media-fueled environment, perception is vitally linked to a school or district’s brand and reputation. And, though academic performance is a consideration for many parents, it’s usually not the No. 1 factor in parents’ school choice decisions.
Goins: You know, as adults, we kind of know the right thing to say. So, if I were to call a parent and say “How important are academics to you?” They’re all going to say yes. We asked a very specific question: Rate the kind of information you use in making your decision. Academics and test scores did not score in the top five or six. It’s these other behavior attributes. I’ve often said, when Mom or Dad or a guardian drop off Billy in the morning, they want to know Billy’s safe, he’s cared for, does somebody love him and pay attention to him. Now, academics plays a role in it but again you would’ve expected that to be the No. 1 criteria. And it really truly isn’t–it’s these other things.
Thannum: I think school districts need to do a little better job, especially with the competition out there. We’ve always had private schools and homeschooling and things like that. Now, you’re adding more charter schools and open enrollment. School districts are really trying to put their best foot forward and show what kind of experience they can offer customers–students and their parents–that the district down the road may not be doing. And so, I think it’s good for all of us to stop and ask: “What is it that we’re doing? What makes us stand out? What makes this experience a positive one–or unfortunately sometimes, a negative one–when our customers walk through the doors?”
Carr: Too often, public schools, unfortunately, the experience from a customer service standpoint, we’re giving families and consumers, people with a choice, were treating them like the DMV–and it’s not the right kind of experience. I think we’ve got to flip that around but it takes training, takes awareness, takes standards and expectations, takes monitoring. Ultimately you can build a customer service orientation into your screening system for employees. You can start holding principals and other staff accountable for how they’re interacting with employees or how they’re interacting with parents, and meeting those standards. Building it in to the systems and structures of the school district and the school. You will see improvement.
In the face of increased competition and shifting expectations, how can schools put a culture of customer service into place? That’s next time on the TrustED podcast.
This is the first in a series of podcasts we’re doing on customer service in schools. As we shape this series, we want to hear from you. Let us know what you think about this and other episodes–and what you’d like to know more about. We’re on Twitter @K12trustED. We’re also on Facebook. And of course you can always reach us at k12insight.com/trusted. TrustED is a production of K12 Insight. For more, visit k12insight.com.
The post Podcast: K-12 schools double down on customer service appeared first on Trusted.
Podcast: K-12 schools double down on customer service published first on https://medium.com/@GetNewDLBusiness
0 notes
Text
Podcast: K-12 schools double down on customer service
Download mp3 version
For many school leaders, it should come as no surprise: competition has come to K-12 schools.
The expansion of choice-friendly state and federal policies, coupled with an increase in private and charter school alternatives, have forced the nation’s public school leaders to rethink how they engage and retain students and families.
While great classrooms are essential, national education experts say they amount to a baseline. Schools that want to stand a cut above need to also focus on other metrics of success (see: community engagement and customer service).
In the first episode of our latest TrustED podcast series, we talk with former educator and researcher Dr. Joseph Goins, Carroll ISD’s Julie Thannum, and Guilford County Public School’s Dr. Nora Carr to help us understand why exceptional customer service is a must in today’s shifting education landscape.
Let us know what you think–and help us continue the conversation by leaving your comments here on TrustED, or on social media.
Want more on building a culture of customer service in schools? Sign up for the TrustED newsletter.
// <![CDATA[ MktoForms2.loadForm("//app-ab20.marketo.com", "951-FKM-381", 1249); // ]]>
Episode 1 Transcript
This is the TrustED podcast. I’m managing editor, Todd Kominiak.
I just recently came across The Blueberry Story, a commentary for Education Week by Jamie Robert Vollmer–an ice cream business owner turned public schools advocate. Although it’s more than 15 years old, the story be more relevant in today’s education environment than even when it was written.
It’s a great story that you should definitely read in full. But I’ll summarize here.
Vollmer, representing a business group intent on improving public schools, was one day asked to talk to an audience of teachers during an in-service meeting. He boldly told the crowd of teachers: “If I ran my business the way you people operate your schools, I wouldn’t be in business very long.”
Naturally, the teachers were not amused.
After his speech, one teacher rose to ask Vollmer a question. Keep in mind that Vollmer’s blueberry ice cream had recently been voted by People magazine as the best in the country.
“When you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?” the teacher asked.
“I send them back,” Vollmer quickly replied.
The teacher’s response would change the course of Vollmer’s life forever and turn him into an advocate, rather than a detractor, of public education.
“That’s right,” the teacher said. “And we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with attention deficit hyperactivity disorder, junior rheumatoid arthritis, and English as their second language. We take them all. Every one. And that, Mr. Vollmer, is why it’s not a business. It’s school.”
That teacher was correct in so many ways. Schools are not businesses. Their mission–preparing our kids for the future–is one of, if not THE, most important undertakings in our society. And the challenges they face are often unmatched.
But, that doesn’t mean that schools can’t learn something from the way businesses operate. In fact, recent trends all-but-ensure that if schools don’t adopt some important business strategies, they very well may fall behind in an increasingly competitive education landscape.
Goins: You got private schools, you got Catholic schools, you got religious, and then charter schools. I’ve always told people, whether it’s right or wrong, you’re pro charter school or for charter schools, the reality of it is, you have these market forces on a public school system and parents have choices.
This is Dr. Joseph Goins, a former educator and the founder of NS4ed which provides research guidance, policy guidance, and practical applications around the intersection of education and industry. One of Dr. Goins main focuses is researching the ways market forces and market share are affecting schools–and how schools can stay competitive in this changing environment.
One need only look at some of the latest education statistics and it quickly becomes clear: competition has come to K-12 schools.
Consider these numbers:
Between 2010 and 2015, U.S. charter school enrollment grew by 62 percent
160 districts now have more than 10 percent of students enrolled in charter schools
At least 18 states project declining public school enrollment over the next 10 years.
With increasingly choice-friendly federal and state policies and expanding school alternatives, parents have more education options than ever before to choose from.
Carr: Our district has had a very robust choice program for a number of years and so I think our schools that were quote-unquote the choice schools and certainly understood the importance of marketing, communications, public relations. Some of our traditional schools, though, I think perhaps took the students that came to them, not all of them, but there’s a tendency to take them for granted. You can’t do that now. Every single child, you have to assume, has a choice and that they will make those choices and customer service can make or break you.
You probably remember Dr. Nora Carr, chief of staff at Guilford County Public Schools in North Carolina, from our school safety series. Her district is no stranger to school choice, she says. According to Dr. Carr, those schools who don’t acknowledge that choice exits and that traditional public schools may have to shift their strategies accordingly, do so at their own risk.
Carr: I had a classic example with a very high performing school, one of the highest performing in the state–excellent quality, great teachers, wonderful school–would send my own child there in a heartbeat. They did not think they had to compete with these new groups coming into town, including one that was building across the street until they lost about 80 to 100 students. And suddenly we’re also losing teachers, we’re losing all kinds of families–parent resources and teacher resources because everything’s based on student enrollment. It was an eye opening shock to that principal that yes, marketing, PR, and reaching out to people–you can’t just assume they’ll come and sometimes they’re checking you out before they even knock on your door.
As I talked with leading education experts for this podcast, the discussion around how schools can deal with competition for K-12 students always came back to one key conclusion: schools have to look at their students, parents, and community members as customers–and develop a district- and school-wide culture of customer service.
One of those leaders was Julie Thannum, assistant superintendent for board and community relations at Carroll ISD in Southlake, Texas and a former president of NSPRA, the National School Public Relations Association.
Thannum: I think, first of all, that customer service isn’t something that everyone does well. And, I think, historically schools–and those who serve in those frontline roles of doing great customer service–they haven’t been trained well. And, they haven’t been given a lot of opportunities to have buy-in into the mission and vision of the school district. And, it comes across sometimes when our customers–who are potential parents, residents, even our own students–come into the school office or come into central office and they have an expectation of how they’ll be treated, and it doesn’t always necessarily always happen that way.
All the conversations I had recording this podcast kept coming back to this same idea: every interaction–both in person and online–that a student or parent has with your school frames their perception of that school. In today’s social media-fueled environment, perception is vitally linked to a school or district’s brand and reputation. And, though academic performance is a consideration for many parents, it’s usually not the No. 1 factor in parents’ school choice decisions.
Goins: You know, as adults, we kind of know the right thing to say. So, if I were to call a parent and say “How important are academics to you?” They’re all going to say yes. We asked a very specific question: Rate the kind of information you use in making your decision. Academics and test scores did not score in the top five or six. It’s these other behavior attributes. I’ve often said, when Mom or Dad or a guardian drop off Billy in the morning, they want to know Billy’s safe, he’s cared for, does somebody love him and pay attention to him. Now, academics plays a role in it but again you would’ve expected that to be the No. 1 criteria. And it really truly isn’t–it’s these other things.
Thannum: I think school districts need to do a little better job, especially with the competition out there. We’ve always had private schools and homeschooling and things like that. Now, you’re adding more charter schools and open enrollment. School districts are really trying to put their best foot forward and show what kind of experience they can offer customers–students and their parents–that the district down the road may not be doing. And so, I think it’s good for all of us to stop and ask: “What is it that we’re doing? What makes us stand out? What makes this experience a positive one–or unfortunately sometimes, a negative one–when our customers walk through the doors?”
Carr: Too often, public schools, unfortunately, the experience from a customer service standpoint, we’re giving families and consumers, people with a choice, were treating them like the DMV–and it’s not the right kind of experience. I think we’ve got to flip that around but it takes training, takes awareness, takes standards and expectations, takes monitoring. Ultimately you can build a customer service orientation into your screening system for employees. You can start holding principals and other staff accountable for how they’re interacting with employees or how they’re interacting with parents, and meeting those standards. Building it in to the systems and structures of the school district and the school. You will see improvement.
In the face of increased competition and shifting expectations, how can schools put a culture of customer service into place? That’s next time on the TrustED podcast.
This is the first in a series of podcasts we’re doing on customer service in schools. As we shape this series, we want to hear from you. Let us know what you think about this and other episodes–and what you’d like to know more about. We’re on Twitter @K12trustED. We’re also on Facebook. And of course you can always reach us at k12insight.com/trusted. TrustED is a production of K12 Insight. For more, visit k12insight.com.
The post Podcast: K-12 schools double down on customer service appeared first on Trusted.
Podcast: K-12 schools double down on customer service published first on https://medium.com/@GetNewDLBusiness
0 notes
Text
Podcast: K-12 schools double down on customer service
Download mp3 version
For many school leaders, it should come as no surprise: competition has come to K-12 schools.
The expansion of choice-friendly state and federal policies, coupled with an increase in private and charter school alternatives, have forced the nation’s public school leaders to rethink how they engage and retain students and families.
While great classrooms are essential, national education experts say they amount to a baseline. Schools that want to stand a cut above need to also focus on other metrics of success (see: community engagement and customer service).
In the first episode of our latest TrustED podcast series, we talk with former educator and researcher Dr. Joseph Goins, Carroll ISD’s Julie Thannum, and Guilford County Public School’s Dr. Nora Carr to help us understand why exceptional customer service is a must in today’s shifting education landscape.
Let us know what you think–and help us continue the conversation by leaving your comments here on TrustED, or on social media.
Want more on building a culture of customer service in schools? Sign up for the TrustED newsletter.
// <![CDATA[ MktoForms2.loadForm("//app-ab20.marketo.com", "951-FKM-381", 1249); // ]]>
Episode 1 Transcript
This is the TrustED podcast. I’m managing editor, Todd Kominiak.
I just recently came across The Blueberry Story, a commentary for Education Week by Jamie Robert Vollmer–an ice cream business owner turned public schools advocate. Although it’s more than 15 years old, the story be more relevant in today’s education environment than even when it was written.
It’s a great story that you should definitely read in full. But I’ll summarize here.
Vollmer, representing a business group intent on improving public schools, was one day asked to talk to an audience of teachers during an in-service meeting. He boldly told the crowd of teachers: “If I ran my business the way you people operate your schools, I wouldn’t be in business very long.”
Naturally, the teachers were not amused.
After his speech, one teacher rose to ask Vollmer a question. Keep in mind that Vollmer’s blueberry ice cream had recently been voted by People magazine as the best in the country.
“When you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?” the teacher asked.
“I send them back,” Vollmer quickly replied.
The teacher’s response would change the course of Vollmer’s life forever and turn him into an advocate, rather than a detractor, of public education.
“That’s right,” the teacher said. “And we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with attention deficit hyperactivity disorder, junior rheumatoid arthritis, and English as their second language. We take them all. Every one. And that, Mr. Vollmer, is why it’s not a business. It’s school.”
That teacher was correct in so many ways. Schools are not businesses. Their mission–preparing our kids for the future–is one of, if not THE, most important undertakings in our society. And the challenges they face are often unmatched.
But, that doesn’t mean that schools can’t learn something from the way businesses operate. In fact, recent trends all-but-ensure that if schools don’t adopt some important business strategies, they very well may fall behind in an increasingly competitive education landscape.
Goins: You got private schools, you got Catholic schools, you got religious, and then charter schools. I’ve always told people, whether it’s right or wrong, you’re pro charter school or for charter schools, the reality of it is, you have these market forces on a public school system and parents have choices.
This is Dr. Joseph Goins, a former educator and the founder of NS4ed which provides research guidance, policy guidance, and practical applications around the intersection of education and industry. One of Dr. Goins main focuses is researching the ways market forces and market share are affecting schools–and how schools can stay competitive in this changing environment.
One need only look at some of the latest education statistics and it quickly becomes clear: competition has come to K-12 schools.
Consider these numbers:
Between 2010 and 2015, U.S. charter school enrollment grew by 62 percent
160 districts now have more than 10 percent of students enrolled in charter schools
At least 18 states project declining public school enrollment over the next 10 years.
With increasingly choice-friendly federal and state policies and expanding school alternatives, parents have more education options than ever before to choose from.
Carr: Our district has had a very robust choice program for a number of years and so I think our schools that were quote-unquote the choice schools and certainly understood the importance of marketing, communications, public relations. Some of our traditional schools, though, I think perhaps took the students that came to them, not all of them, but there’s a tendency to take them for granted. You can’t do that now. Every single child, you have to assume, has a choice and that they will make those choices and customer service can make or break you.
You probably remember Dr. Nora Carr, chief of staff at Guilford County Public Schools in North Carolina, from our school safety series. Her district is no stranger to school choice, she says. According to Dr. Carr, those schools who don’t acknowledge that choice exits and that traditional public schools may have to shift their strategies accordingly, do so at their own risk.
Carr: I had a classic example with a very high performing school, one of the highest performing in the state–excellent quality, great teachers, wonderful school–would send my own child there in a heartbeat. They did not think they had to compete with these new groups coming into town, including one that was building across the street until they lost about 80 to 100 students. And suddenly we’re also losing teachers, we’re losing all kinds of families–parent resources and teacher resources because everything’s based on student enrollment. It was an eye opening shock to that principal that yes, marketing, PR, and reaching out to people–you can’t just assume they’ll come and sometimes they’re checking you out before they even knock on your door.
As I talked with leading education experts for this podcast, the discussion around how schools can deal with competition for K-12 students always came back to one key conclusion: schools have to look at their students, parents, and community members as customers–and develop a district- and school-wide culture of customer service.
One of those leaders was Julie Thannum, assistant superintendent for board and community relations at Carroll ISD in Southlake, Texas and a former president of NSPRA, the National School Public Relations Association.
Thannum: I think, first of all, that customer service isn’t something that everyone does well. And, I think, historically schools–and those who serve in those frontline roles of doing great customer service–they haven’t been trained well. And, they haven’t been given a lot of opportunities to have buy-in into the mission and vision of the school district. And, it comes across sometimes when our customers–who are potential parents, residents, even our own students–come into the school office or come into central office and they have an expectation of how they’ll be treated, and it doesn’t always necessarily always happen that way.
All the conversations I had recording this podcast kept coming back to this same idea: every interaction–both in person and online–that a student or parent has with your school frames their perception of that school. In today’s social media-fueled environment, perception is vitally linked to a school or district’s brand and reputation. And, though academic performance is a consideration for many parents, it’s usually not the No. 1 factor in parents’ school choice decisions.
Goins: You know, as adults, we kind of know the right thing to say. So, if I were to call a parent and say “How important are academics to you?” They’re all going to say yes. We asked a very specific question: Rate the kind of information you use in making your decision. Academics and test scores did not score in the top five or six. It’s these other behavior attributes. I’ve often said, when Mom or Dad or a guardian drop off Billy in the morning, they want to know Billy’s safe, he’s cared for, does somebody love him and pay attention to him. Now, academics plays a role in it but again you would’ve expected that to be the No. 1 criteria. And it really truly isn’t–it’s these other things.
Thannum: I think school districts need to do a little better job, especially with the competition out there. We’ve always had private schools and homeschooling and things like that. Now, you’re adding more charter schools and open enrollment. School districts are really trying to put their best foot forward and show what kind of experience they can offer customers–students and their parents–that the district down the road may not be doing. And so, I think it’s good for all of us to stop and ask: “What is it that we’re doing? What makes us stand out? What makes this experience a positive one–or unfortunately sometimes, a negative one–when our customers walk through the doors?”
Carr: Too often, public schools, unfortunately, the experience from a customer service standpoint, we’re giving families and consumers, people with a choice, were treating them like the DMV–and it’s not the right kind of experience. I think we’ve got to flip that around but it takes training, takes awareness, takes standards and expectations, takes monitoring. Ultimately you can build a customer service orientation into your screening system for employees. You can start holding principals and other staff accountable for how they’re interacting with employees or how they’re interacting with parents, and meeting those standards. Building it in to the systems and structures of the school district and the school. You will see improvement.
In the face of increased competition and shifting expectations, how can schools put a culture of customer service into place? That’s next time on the TrustED podcast.
This is the first in a series of podcasts we’re doing on customer service in schools. As we shape this series, we want to hear from you. Let us know what you think about this and other episodes–and what you’d like to know more about. We’re on Twitter @K12trustED. We’re also on Facebook. And of course you can always reach us at k12insight.com/trusted. TrustED is a production of K12 Insight. For more, visit k12insight.com.
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