#biked home feeling perfectly fine. got in and pretty much instantly i got 1. the worst headache 2. blurry spots in my vision?
Explore tagged Tumblr posts
Text
local woman gets two consecutive weeks off work, immediately starts experiencing some type of Ailment
#literally#yesterday all day at work i was busy but manageable. just started feeling the tiredness set in near the end of the work day tbh#biked home feeling perfectly fine. got in and pretty much instantly i got 1. the worst headache 2. blurry spots in my vision?#i was like lemme relax by watching a movie but then was like huh. entire spots are missing when i try to look.#popped a big painfkiller and drank some tea in case it was dehydration or smth and by the end of the night it had improved but i still#went to bed early just listening to a YT vid letting my eyes rest and falling asleep p quickly even if i did wake up a few times in between#this mornign i was fine. but after a few hrs it's starting to settle in again and idk what to do abt it. i was gonna catch up on bridgerton#then mb get some reading done but like i need my eyes fr that... why is my vision still fucky.does ayone know what to do about it?#mb it's a delayed stress response frm the week ive had? is it a nutritional thing? baby's first weirdass migraine but it comes and goes???#i would do further research trying to read up on whta the hell i got but 1. reading extremely difficult feat and 2. internet said eye tumor#so im like oh fuck OFF#any and aall advice welcome though rip thanks#*edt lying down wi one episode of iwtv later and vision has +- returned to normal. so additional screentime....good???? make it make sense
3 notes
·
View notes
Text
Independent Part 1 X Tig Trager X Reader
My first Sons Of Anarchy fic. I dunno what it is about Tig but damn he’s hot. I have quite a few ideas for where this is going.
Summary: You catch the eye of Tig, going on a date at a sons party.
Mentions of abuse and some fighting. Smut to follow.
You saw red as you started your bike, you tried to take a breath to calm down but it didn't work. You revved the engine and kicked the stand from under you. Your sister ran out your shop "Y/N! Please don't!" But it was too late. Smoke followed behind you.
Pulling into the parking lot you saw a bunch of men standing around. You knew exactly who owned this garage but that wasn't going to stop you. If you got your ass beat you'd be fine. You could see him talking to someone, he had his back to you which was perfect. Bikes coming in and out of the place made no reason for anyone to turn around as you stopped. You put it back on the stand and took your helmet off leaving it hanging off the handlebars. You pulled your baseball bat from its own little sheath just under the right side of your seat.
"Hey doll you okay?" One of the bikers called over to you. He had messy black hair and piercing blue eyes.
You smiled "Just fine thanks." You swung the bat round in your hand before walking towards the group of men. "HEY! TONY!" Shouting as loud as you could.
He turned to look at you "Oh shi-"
Before he could finish you swung as hard as you could, the bat connected with his cheek shattering it completely. Blood sprayed as he fell to the ground. All the men around you shouted. Before anyone could stop you you hit him again. "You think its okay to hit women?" Everyone stopped as soon as they heard you. You bent down to get closer to his face. "I'm telling you now Meg is coming to live with me. You don't call her, text her, you so much as think about my little sister again and I will kill you." You stood back up and placed your boot on his cheeky pressing his face closer into the dirt "That isn't a threat asshole. That’s a promise." You kicked him as hard as your could in the stomach before turning on your heal back to your bike. You wiped the blood off your bat on a rag hanging on the back of your bike.
"Jesus girl." The same biker looked at Tony spitting blood in the dirt "You got a swing and a half on you."
"He got what was coming to him."
"No doubt." He smiled sweetly at you."I gotta know your name."
"Gotta know or wanna know?" You winked at him "Come by my store one day. Studio next to the barbers and I'd kick that piece of shit outta here if I was you." You revved your engine before speeding out the garage.
He turned to the guy stood by him "Jesus man.. she's wife material."
--
Back at your studio you flicked through the bookings. Your afternoon was empty and it was your day off tomorrow. Looked like you could close up early for once. You went into the back office, your sister sat across the sofa with an ice pack on her head. "Hey bro, how you feeling?"
"My head hurts but personally I feel better. Thank you again."
"No problem." You sat at one of the desk chairs "We got a free afternoon and all day tomorrow. Wanna do something?"
"Err," She pulled a face "I'm not quite ready to go out yet. I think I'm going to get settled at yours, have a shower and watch a film."
"That’s fine. Sounds like a good plan to be honest." You stood from the chair "I've already cashed up so I'll go and lock the doors and I can take you home."
"Perfect." She stuck her thumbs up at you.
Leaning over the counter you grabbed your keys, as you turned a man stood at your door scared the life out of you. It was the biker "Fuck man." You opened the door "You scared the shit outta me."
"Sorry about that gorgeous." He leaned on the door frame.
"You're very eager." raising one of your eyebrows at him.
"There's something about you doll.. Amazing."
"Wow, thanks. The names Y/N"
"Tig." He smiled at you "Look if you aint busy tonight one of our boys is getting out tonight, throwing him a party at the club house. You should come."
"Well..." a smirk crept up your face "I suppose I could swing by."
"Want me to pick you up?"
"And give you my address? I aint that easy Tig. I know where it is."
He smiled again, his eyes were so mesmerizing "Ight, see you at like 9?"
"Sure." You leaned in, closing the already small gap between you and kissed him on the cheek. He walked away with a grin stretched across his face as you closed the door behind you. You went in the back to help your sister carry her stuff.
She frowned at you "Who was that and why you smiling so damn much?"
"Ermm.." You turned to look at her as you picked up one of her bags "I think I have a date."
"You what? The most independent woman I don't ever need a man ever has a date?" The way she spoke made you laugh "Who on earth tricked you into a date?"
"His name is Tig." You turned to say the second part under your breath "He's an SOA."
"Wait!" She tried to stop you but you ran past her to your bike. "Hey!" She ran out the studio after you "Did you just say he was an SOA?"
"Yeahhhh.." You locked the studio door and threw her bag into the back of her truck. "Look I know the rep they have. He seems nice but he probs just want to sleep with me."
"And your okay with that?"
You shrugged "A girl got needs."
"You're gross! I'll see you in like 2 minutes." She started her truck and drove off. You were in such high spirits you really fancied a detour on the bike, but you had to go home and try to find an outfit.
--
"No!" You threw your self on the bed.
"Stop being dramatic!" Meg was face first in your wardrobe. "You have loads of clothes!"
"I'm going to a party at the god damn sons of anarchy club house. I can't go to nice because all those hot groupies will show me up but I don't want to look like a groupie at the same time."
"Sis they are called prostitutes and you are not a prostitute now shut up and put this on." She threw a dress at you.
You looked at yourself in the mirror, black velvet dress with the sides cut out, Dr marten boots with boot socks rolled down, checkered shirt. Pretty much your entire body was tattooed which went with your outfit perfectly.
"You sure you don't want to borrow some heels?"
"I don't wear heels and I'm going on my bike."
She held her hands up "Fair enough. Well I hope you have a great time and I won't wait up."
"Yeahhh I wouldn't wait." You walked to the door.
You're disgusting!" She threw a pillow at you as you left.
-- Pulling into the parking lot you started to get a little nervous. You were so busy with the studio it had been ages since you went in a date. You pulled up in an empty spot. The music was blasting out already. People everywhere, most of them half naked women.
As you clipped your helmet to the handle bars a voice came from not far behind you. "Hey."
You turned to see Tig "Hi." You smiled at him as he walked over to you.
"You look beautiful." He passed you a bottle.
"Thanks." You took the bottle from his hands and kissed him on the cheek. He walked in with you and most people stared straight at you. You finished your drink straight away. "I'm gonna need something stronger."
"I like your thinking." He grabbed a bottle of Jack from the table and poured you a couple of shots each.
You felt instantly better. He started introducing you to all the other sons. They were all really nice to you. Some a little pervy but Tig was definitely the worst. He hardly actually looked at your face.
The night was going really smoothly. You and Tig got on like a house on fire and all the guys treated you as though you were already one of the family. As you returned from the bathroom you noticed a girl with her tits just hanging out trying to sit on his knee. You could hear what he was saying "Look miss, its real nice you got your boobies out but I have a girl with me tonight."
"Awh but you know I'm way more fun that her."
Marching over you tapped her on the shoulder "Excuse me?" She spun around and got right in your face "He said he aint interested sweetheart."
"And who the fuck are you? No one has ever said no to me."
You looked her up and down "I highly doubt that." Your comment made Juice spit out his drink.
"You his old lady?"
"I don't belong to anyone hunny."
She pushed you at the shoulders "So you aint important."
Tig stood up to stop her but you put your hand out, this was your fight "Touch me again I'll knock you the fuck out."
She did, pushing you back again. With one move you headbutted her in the nose, knocking her to the ground. She grabbed her face and started shouting. "Shut up and get out my face." You sat back down next to Tig. "Stupid bitch." You grabbed hold of the bottle of Jack on the table and took a huge swig. You lit a cig and leaned back in the chair.
"God damn girl!" Juice cheered. "Gemma's gonna love you."
You looked over at Tig who was just staring at you. "That was the sexiest thing I've ever seen." He launched at you kissing you deeply. At first it took you back but then you sank into the kiss. He tasted like cigarettes and whiskey which just made you even more turned on. Breaking the kiss you sat back in your chair and took another drag of your cig. You looked around the table to realize all the guys were all over the women they were sat with, paying no attention to you guys. You looked into his icy blue eyes, a smirk crept up your face. You could tell on his face he was thinking the exact same as you. You both stood without saying anything to anyone else around the table. He grabbed hold of your hand as he walked past some of the rooms. You stopped for a second to admire the bike on display. He spun you around so you were facing him.
"Am I boring you?"
"Not at all." You leaned into a kiss. The pace picked up fast and before you knew it he had pushed you against a door. Wrapping your legs around him he kissed down your neck.
You were so close to having sex right there in the hall way when Opie rounded the corner. "Fuck sake man... Can't you at least do that in your room."
"Fuck off."Tig's voice was muffled as he was face first in your breasts. He moved one hand off your ass and he reached for the door knob. He pushed you through the door and threw you onto his bed. He stood over you for a second and lick his lips "You ready baby."
#sons of anarchy#sons of anarchy imagine#sons of anarchy fic#sons of anarchy fanfiction#alex tig trager#tig imagine#tig trager imagine#alex trager imagine
142 notes
·
View notes
Text
I Feel the Same Way (1/2)
Pairing: Steve Rogers x Reader (at first) Bucky Barnes x Reader (eventually)
Summary: He just wanted her to be happy. If that meant she was with Steve, then so be it. Warnings: Uhhh... being stood up? Steve being an ass!
Words: 2.2K
A/N: This is my first fanfic... EVER!!!! I’m so excited to share it! Don’t get me wrong, I love Steve but sometimes he’s just painted too perfectly. There will definitely be a part 2. Possibly more.
“I’m staying! End of story. I’ll be at the bar right across the street.” Bucky insists as he helps her off his bike. “If I don’t hear from you within a few hours, then I’ll know things went fine.
“Buck, he’s your best friend. You don’t trust him?” She hands him the helmet and fixes her hair. Bucky fakes a cough when he catches himself admiring her. “Do I look okay?” He lets his eyes run over her. Her dark hair is pinned up. Strands stick out out here and there, perfectly framing her face. She wears a short strapless lace dress with bell sleeves. The powder pink shade accents her tanned skin and the strappy beige wedges make her nearly as tall as he was.
“You’re beautiful.” He mutters, barely audible. She pretends she doesn’t hear him as she glances into the tiny mirror on the bike, although she can’t hide the blush that rises to her cheeks. “You look fine and it’s not that I don’t trust him. There’s just no way I’m leaving you. Don’t matter who you’re with.” She straightens up and smiles at him. “Besides, if something happened to you, who would sit around for hours on Saturdays eating rocky road ice cream and watching old westerns with me?”
“Steve probably would.” She retorts.
“Correction. Who would do all that and actually enjoy it?” She giggles and playfully shoves his shoulder, leaving Bucky with a goofy grin on his face which he quickly tries to hide. “You should go. I will be right over there if you need me.” Bucky gently pushes her along, pointing across the street.
“I won’t!” She shouts as she strolls off toward the fancy restaurant.
“Yea. I know.” Bucky mumbles to himself as he watches her walk away. He waits until she’s enters the restaurant then waits a little more. Reluctantly he hangs her helmet on the handle bar and makes his way to the bar.
---
Watching people has always been something Bucky enjoyed and hated at the same time. He finds people interesting, even entertaining at times but they can also be so annoying. Like the two knuckleheads sitting across the bar from him. Drunk off their rockers, they have managed to insult every single woman in the place with distasteful pick up lines and disgusting manners. Bucky almost finds it impressive how they managed it when the place was pretty busy. A few women have approached him but he politely declines every time.
It has been two hours since Bucky dropped his best friend off to go have dinner with his other best friend. It gave him plenty of time to kick himself for how stupid that was and drown his sorrows in club soda. Normally he’d choose something a little harder and just walk home but he couldn’t leave her stranded, should something go wrong.
Looking at his watch for the millionth time that night, he decides he should head home. He’s torn between feeling relieved and disappointed. All he wants is for her to be happy and if that is with his best friend then so be it… at least that’s what he tries to tell himself. Sliding off the bar stool, he reaches into his pocket and pulls out his wallet, throwing a twenty on the counter. He grabs his worn leather jacket and pulls it on. Just as he turns to head for the door, he’s stopped dead.
“Bucky.” Her sobs make his name barely audible. Her cheeks are stained with black streaks running down them. In a split second, Bucky has his arms wrapped around her, pulling her tightly into his chest. He catches the eyes of a few patrons in the bar, some wear concerned, pitiful expressions while others have mocking, snickering grins plastered on their faces. He wouldn’t normally care much what people thought of him but he knows she doesn’t need the scrutiny. Reluctantly he pulls away to escort her out of the bar, shooting a few death stares at some of the more childish people.
Once outside, Bucky guides her to a nearby bench. She sits and he kneels in front of her.
“Doll, what happened?” He swiftly shrugs his jacket off his shoulders to wrap around her. She snuggles into it, pulling it around her body.
“He… He never showed.” If he didn’t have super soldier hearing, it would have been hard to make out her words through her sniffles.
“What? Doll, it’s been two hours.”
“I wanted to… to give him a chance. You know, maybe he… maybe he got caught up or was running late.”
“I’m gonna kill him.” Bucky mutters under his breath. “Did you try texting him? Calling?”
“Yea. Here.” She hands Bucky her phone before sobbing into her hands. Bucky looks through the texts, growing more and more furious as he goes.
Today 7:56 PM
Me: Hey. I’m at the restaurant. Take your time. I’ll get us a table.
Today 8:12 PM
Me: You know, I was kidding when I said take your time.
Today 8:27 PM
Me: Are you ok? I’m starting to worry. Please text me back!
Today 9:21 PM
Me: I’m really worried, Steve! Why aren’t you answering me?
Today 9:45 PM
Me: Steve, please answer the phone! I can see you’re reading my texts!
Today 9:48 PM
Steve: Stop texting him, you stupid bitch! We’re a little busy right now!
In hindsight, it was probably a bad idea to hold the phone in his left hand. Pieces of glass and plastic crumble between his metal fingers. He looks up to see this beautiful creature before him, completely distraught and he wonders how someone could treat her that way.
“C’mon Doll, let’s go home.” Bucky stands and pulls her with him. When they reach his bike on the other side of the road, he hands her the helmet but she freezes. He steps in front of her, putting his hands on her arms trying to comfort her.
“Bucky.” She sobs. “I don’t want to go home.”
“Doll. There ain’t no way in hell, I’m leaving you alone tonight.”
Once on the bike, Bucky revs the engine. The tires squeal, sending smoke rolling into the air. They speed away leaving a dingy fog behind.
----
The bike rumbles to a stop outside Bucky’s apartment. He helps her off and guides her inside. The cool air dried her tears for the time being. Bucky searches for the key when they reach his door, realizing it’s in his jacket pocket. The one she’s currently wearing. He reaches down, feeling both pockets for the keys.
“Sorry, Doll.” He reaches into one pocket as she does the same. She lets her hand linger on his and glances up at him. For a moment, he gets lost in her eyes. Even when they are swollen and red from her tears, they are still the most beautiful things he’s ever seen. Quickly he snaps out of his daze, pulling the keys from the pocket, and away from her hand. Immediately, he feels the loss of contact like something is burning his skin. He ignores it though, quickly unlocking and opening the door. He holds his arm out for her to enter first, closing the door and locking it behind himself as he follows her. She slumps down on the couch, relinquishing his jacket in favor of a large fluffy blanket.
“Do you want some water?” Bucky calls from the kitchen.
“No, thank you” she calls back. “Maybe something stronger.” she mutters, only loud enough for a super soldier to hear.
Bucky appears in the living room, placing a glass of water on the coffee table and sitting next to her on the couch.
“I don’t think that’s a good idea, Doll” He shoots her a pointed smirk to which she rolls her eyes and huffs. He smiles a little bigger, happy he was able to make her forget her pain even just for a second. “You can take the bed. I’ll sleep on the couch.”
“Bucky.” She shakes her head. “You don’t have to. I’ve crashed on this couch plenty of times. I’m okay here.”
“I know you are. You’re still taking the bed.” He stands and holds out his hand to help her up. “C’mon. You need to rest.” She sets her hand in his, allowing him to pull her up. Bucky grabs the glass of water and guides her to the bedroom.
The mattress creaks with her weight as she begins to fiddle with the straps of her shoes. Bucky sets the glass on the bedside table then goes to his dresser, pulling out one of his old shirts and a pair sweatpants. He freezes when he hears faint sobs coming from behind him. Instantly, he spins around to see her hunched up in the fetal position, one shoe half undone the other untouched. Bucky is by her side in a heartbeat.
“Doll. It’s okay. Please don’t cry. He’s not worth it.” He sits next to her on the bed, pulling her into him and wrapping his arms around her. She does the same, burying her face in his chest.
“Why? Why would he do that to me?” She sobs.
“I don’t know… but I promise, I’m going to kick his ass for it. If I don’t kill him first.” She pulls away to look up at him.
“Bucky, don’t say that. He’s your best friend.”
“But he hurt you. The one thing I told him never to…” Bucky stops, exhaling deeply. “How can you defend him anyway?”
“I don’t want to come between you two. You’re my best friend Buck, but you and Steve… You guys are brothers. What kind of person would that make me if I ruined that?”
“This isn’t your fault, Doll.” Bucky pulls her into his chest again, but only so she couldn’t see the anger flooding his face. “You haven’t done anything wrong.”
“Why else would he do this? We’ve only been on a few dates but I thought… I don’t know I thought we had something. I’m so stupid.” Bucky pulls her away to look into her eyes.
“You are not stupid. Don’t you dare say that. He’s the one who’s stupid for not seeing how lucky he was.” His hands are on her arms as his eyes meet hers. Once again he gets lost in them. His breath hitches when she blinks tears out of her eyes and bites her lip.
“You’re just saying that.” She mutters shyly, looking down at her hands in her lap.
“No. Doll. You’re perfect.” Her eyes snap back to his. She searches them for any sign of lies or mistrust but all she sees is admiration and honesty. Without realizing, they had moved closer to each other. She tilts her head up until her lips are just hovering over his. He feels her breath mix with his. His eyes flutter closed along with hers. His hands move to her back, pulling her even closer, until he stops. He pulls away just barely but enough for her to open her eyes. His heart stings to see the pain in her eyes.
“I can’t. I won’t take advantage of you like this.” He pulls back even more, grabbing the clothes he had tossed onto the bed when he heard her cries. “You should get to sleep.” He hands her the garments, sliding off the bed to kneel in front of her. He grabs one of her feet, easily unlatching the straps of her shoe and sliding it off. He does the same to the other shoe while managing to avoid eye contact. When he stands, she grabs his hand before he can turn and walk away.
“I know what I want, Bucky. It’s taken me awhile to admit it but I know now.” She looks up at him through her tear soaked lashes. Reluctantly, he forces himself to look back at her.
“If you still feel that way in the morning, then we can talk. For now, just get some rest.” He pulls his hand from her grasp and walks to the door. He stops in the doorway like he wants to turn back but doesn’t.
“Bucky. Just tell me how you feel.” Bucky doesn’t turn around.
“I feel the same way.” Without looking back, he pulls the door closed behind him.
He sits on the couch, tense and antsy. His eyes are glued to the bedroom door, waiting for something. What, he’s not sure of. He listens intently to her movements. She enters the bathroom. The water runs for a moment then she leaves the bathroom. She moves to the dresser, pulling out a drawer and sliding it back in then again to another drawer. Then he hears her footsteps approach the door. His heart races with anticipation. He’s not sure what he hopes to happen. There’s a brief pause before the light goes out and she makes her way back to the bed. He hears the mattress creak and the comforter shuffle. Silence. Then the comforter shuffles again. Silence. And again. She’s restless. Bucky has to fight the urge to go in there and comfort her; to lay with her until she falls asleep.
Eventually the shuffling stops and now Bucky has to fight another urge. The one that’s telling him to go find his best friend and strangle him until he pleads for his life then do the same to the whore he’s with. It would be hard for him to choose who goes first.
Tags: @wonderlandmind4
#bucky barnes x reader#steve rogers x reader#bucky barnes#steve rogers#thecreatiivecorner masterlist
10 notes
·
View notes
Text
MOTOR BOY . | KIM YONGGUK
- admin xion
genre: fluff member: kim yongguk word count: 2, 054 requested: no side notes: for the birthday boy, yongguk <3 // happy 7 months with daehwifi !! it’s been a long journey (”:
prompt: “hop on, it’s not like you’re willing to walk home even if you hate me or love me,” — kim yongguk
where your friend from your old school still insist on driving you home with his motorbike everyday.
“who’s that boy with the motorbike outside of school?”
“he seems pretty cute,”
“too cute, actually,”
“i heard he comes here quite often, don’t see who he picks up though,”
you walked over to the window to look at the schools entrance
there stood a slender boy, with one hand shoved inside his denim jeans while the over was holding the helmet that matched his motorcycle
he was on his phone, waiting for someone to come
“whoever he’s waiting for much be really lucky,”
taking his eyes off his screen, he glanced around the school and through the windows until his eyes locked with yours
a small smile crept up your face as yongguk dangled his keys, waiting for you to come down
grabbing your bag, you ran down the stairs until you go to the first floor, quickly leaving the school and approaching him
“someone’s eager to see me,” he teased catching your backpack you threw at him
“pfftt, you haven’t drove me home in 3 weeks due to your stupid out of town trip,” you muttered
yongguk opened the tail box, and shoved your bag inside (in which only consisted of a pencil case and a small flexible agenda)
“miss me that much?” he provoked, raising an eyebrow before slapping the helmet on top of your head
“never,” you taunt
you buckled on the helmet before hopping on his motorbike
right after yongguk got on as well, you wrapped your arms around his waist and laid your cheek against his back whilst yongguk started up the engine
“someone’s comfy,” you heard him mumble softly making you smile a bit
“do you not want me to hold on then?”
“who said i said that?” he responded before beginning to drive
yongguk is your best friend from your old school
unfortunately, you had to transfer due to your family not liking the community your old school was in
yongguk was your ride home every single day because you grew lazy after the long school day
even when you changed schools, yongguk was still your ride home
the two of you got along in almost an instant simply by being in the same class with one another
he couldn’t give you a ride home for three weeks since he went on a school trip to jeju
at first, yongguk got really flustered to you wrapping your arms around his waist and his ears would get all red
(and lowkey you found it to be the most cutest thing in the universe)
you were just as flustered as him as well
when the two of you came to a red light, yongguk stopped and placed his feet down to the side as you did the same
yongguk usually never put on a helmet for two reasons (one of the reasons he prioritizes more)
one (being the most important) was that he didn’t want you to get hurt or claimed you were personality was too much like a princesses, so he’d fill the role of being a guard
secondly, it’s messes up his hair a lot
yongguk would always loosely play with his hair after taking off the helmet (in which he hated doing) but you’d fall for him even more watching him do so
“you just had to make an entrance to my school,” you began
over the loud engine running, you could hear a faint chuckle
yongguk turned his head to the side and cheekily smiled
“jealous?”
“eyes on the road idiot,” you scoffed, taking your arms off his waist to adjust his head onto the road then instantly wrapping them again
it wasn’t a long drive until you reached your house (you were just that lazy to walk home every 5 days)
he turned off the engine, you got off taking the helmet off as well simultaneously yongguk getting your bag out of the tail box
“so what about me making an entrance to your school?” he asked proudly
“shut up, everyone just loves looking at you when you come to pick me up with your motorbike and all,” you found yourself trailing off your sentence a bit
though yongguk didn’t wear a helmet, he still messed up his hair a bit in attempts to fix it due to the find out of natural habit
“awh your cheeks are red” he avowed, leaning against the motorbike
“NO THEY’RE NOT” you roared almost instantly as yongguk burst out into laughter
“also, i’m going to a party on friday, so you don’t have to pick me up after school that day,” you mumbled, swinging your bag over your shoulder
the party was a day away (making ‘today’ being wednesday) and you could already feel yourself being excited
“oh? i leave for three weeks and y/n becomes a party girl?” yongguk theorized, raising an eyebrow
“it’s one party yongguk,” you chided whilst yongguk started up the engine once again, hopping on
“alright, alright. i’ll see you tomorrow,” he spoke kicking up the kickstand
waving a faint bye, he drove off leaving you there in front of your house
the next day came
the chatter about the ‘motor boy’ were a bit more louder than before
compliments of yongguk flew left and right about his looks from head to toe
some girls even had the audacity to approach him, making small chatter
though on the outside, you seemed perfectly fine about it but there was a hint of jealousy inside of you
he smiled from ear to ear and would even rub the back of his neck from time to time
though you agreed with all the compliments, you couldn’t help but feel that inch of jealousy fume inside you
once the group of girls drifted off, you finally approached him clinging onto the strap of your bag
“mr. popular,” you mumbled before hopping on
you didn’t bother to place your bag inside the tail box since your mind was slowly becoming a mess with two concerns
1. everyone talking to yongguk and the way he smiles with them
2. the party that’s tomorrow
“someone’s jealous,” he commented before placing the helmet on your head once again like a child that needs assistance with that type of stuff
“okay fine then, maybe i’ll start getting rides from a different guy,” you mentioned whilst rolling your eyes
“you’re that jealous,” you heard him faintly say
you scoffed a bit and endured the long quiet ride
it was like he was practically boasting about himself
it’s not jealousy, right?
you grip around his waist became loose without you even realizing it
there was a sour feeling inside of you that made you wince
once reaching to your home, you forcefully (and quickly) got out, taking off your helmet
you went to the front of your door with a bitter feeling inside of you
“don’t pick me up tomorrow,” you demanded loud enough so that he’d heard before slamming the door behind you
talking away, you already received many compliments on your outfit tonight
you completely forgot about the bitterness you felt towards yongguk and just enjoyed yourself for the night
(you can imagine what you wore lolol)
despite there was alcohol as a beverage option, you attempted to avoid that idea before anything serious happens
“y/n! are you dating that guy who picks you up all the time?” a random question from a random girl you barely knew the name of asked
she smelt like alcohol and it was obvious she was drunk
her makeup was smeared, her dresses was too tight and high, but you didn’t bother really making a comment on it
her question sunk to your head until it finally processed through your mind that you should give an answer in return
“ah- wait what?” you blurt
“that motorcycle boy? you know? the one that’s really hot and cute at the same time and always wears jeans?” she exclaims, waving her drink around in the air freely
“oh no, yongguk and i aren’t dating,” you trailed off your sentence a bit, feeling a bit awkward
she flailed her arms up into the air yelling a “yay” before running off
you attempted to shake off that question and your slight bitterness at him the other day
it wasn’t anything serious, so you shouldn’t take it seriously
but you did
you found more questions about yongguk were being thrown you way
they all varied from ‘how old is he?’ to ‘is he single?’
sometimes you’d even hear rumors such as ‘he’s too attractive to be with her’ but then again it could just be your mind speaking for itself
the night went on and you were ready to go home
you lazily found yourself downing cups on alcohol and texting random people random things
not noticing what you were doing at all, you were confirmed drunk and ready to jump into a pool fully clothed
whenever someone would come near you just to simply say hi, you’d yell “STRANGER DANGER” and scare them off (as they’d laugh)
sitting on the front porch, you sighed taking another sip from your cup
there was only a tiny bit of alcohol left until you were left with nothing
there was a bright light shinning in your eyes for a bit, making you squint
the light turned soon turned off and you could hear keys jingling a bit
“god you’re drunk,” you heard a familiar voice say over the loud music
looking up, you managed to point out that it was yongguk through your blurry vision
bitterly, you threw the empty cup at him
“EW IT’S YOU” you blurt without thinking twice
yongguk rolled his eyes and chuckled
“YOU SHOULD BE THE ONE PARTYING HERE! EVERYONE KEEPS TALKING ABOUT YOU!” you added pointing to the house
you got up and dusted yourself off, attempting to barge past yongguk when suddenly he takes your wrist and begins dragging you towards his motorbike
“alright i’m taking you home,” he mumbled softly
“LET ME GO YONGGGGGGGGGUk” you extended the g, allowing the alcohol to get to your head
he forced you onto the bike, making you sit with your legs dangling from the side and placed the helmet over your head before hopping on
starting up the engine, he kicked the kick stand
“YONGGUK YOU’RE NOT TAKING ME HOME!” you declared, getting off the bike with your wobbly legs
“hop on, it’s not like you’re willing to walk home even if you hate me or love me,” you heard him bluntly say
though you were staring at his side view, even drunk you knew he was being serious about it
his cold voice sent goosebumps through your skin
you got on, being a bit sober
despite you were mad at him for your OWN jealousy, you still wrapped your arms around his waist and laid your chin against his shoulder
“i’msorry,” you apologized softly, becoming a bit drowsy
“for being jealous?” yongguk ask, almost chuckling a bit
you nod in return
“i’m mad that you’re attractive,” you scoffed faintly
“o h?”
“i don’t like that the fact everyone asks me questions about you and whenever they ask me if we’re dating i’m forced to say no,” you confessed with your ears becoming red
suddenly, you flailed your arms up into the air and smiled like a maniac
“SCREW YOU FOR BEING ATTRACTIVE KIM YONGGUK!” you chanted loudly to the sky
yongguk chuckled and rolled his eyes, beginning to drive out of the nowhere
you jumped a bit from the suddenly movement you weren’t expecting and squealed the tiniest bit, grabbing onto yongguk’s waist instantly
once the two of you reached home (thus including you chanting weird random things connected to yongguk), you hopped off and struggled taking off the helmet
your hands fidgeted with the buckle of it
yongguk notices as he assist you taking it off
“make sure you go through the door safely,” he teased, messing up your hair
“dammit you and your goddamn motorbike gives you bonus points for being more attractive too,” you complained, lightly kicking his motorbike
“and who said you weren’t attractive?” he asked cheekily
“wha-” yongguk holds the sides of your heads and softly plants a kiss on the top of your forehead with a smile across his face
“let’s hope you remember that when you’re sober,” he adds
#kim yongguk#lim longguo#yongguk#yongguk kim#longguo#longguo lim#jbj#jbj scenarios#jbj imagines#jbj longguo#jbj yongguk#kpop#kpop imagines#kpop scenarios
75 notes
·
View notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages published first on http://nickpontemktg.blogspot.com/
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
from Digital https://unbounce.com/landing-pages/ecommerce-lookbook/ via http://www.rssmix.com/
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages published first on https://nickpontemrktg.wordpress.com/
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
from Marketing https://unbounce.com/landing-pages/ecommerce-lookbook/ via http://www.rssmix.com/
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
from Marketing https://unbounce.com/landing-pages/ecommerce-lookbook/ via http://www.rssmix.com/
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
from Marketing https://unbounce.com/landing-pages/ecommerce-lookbook/ via http://www.rssmix.com/
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
https://unbounce.com/landing-pages/ecommerce-lookbook/
0 notes
Text
It’s Literally Perf Outside RN
OMG, it’s the weekend again!
Thankfully I am working a lot this weekend. Love! Love! Love! No, seriously though.
I was going to do this local tourist thing every weekend and then update this blog but last weekend I let myself get too worked up over absolutely nothing and had to chill the fuck out.
Luckily, I’m back to my regularly-scheduled antics this weekend, even with work, so away I go with this post!
Friday June 23
Friday I spent a good chunk of my day scoping out Planet Funk Con at the Tax Slayer Center. It was seriously an amazing event. This local comic con started from very humble beginnings and the fact that it has grown to be able to put on a full-scale event like this at the largest indoor performance venue in our immediate area is honestly impressive. as. fuck.
The highlights of my adventure are as follows:
1. Talking to children’s book author and Quad City local Marcus Emerson.
2. Talking to the MC of the entire event who told me some really awesome stories about when he literally worked for Stan Lee himself. Excuse me, WHAT?!
*ear-piercing internal screaming*
3. Meeting Abby Howard (author of ‘Dinosaur Empire!’) at the Rock Island Public Library booth. She actually had a hand-drawn ‘zine called ‘DINOSAURS: Movies vs. Reality’ and it was amazing.
For a 6-page, hand-drawn, self-made ad for her own book she managed to not only give extremely astute and hilarious (because of how true it is if you are able to read and comprehend subtext) commentary on the way in which American society as a whole is currently functioning, she managed to give me just a bit of a glimpse into a brighter future I so desperately hope for. I also learned three scientific terms of which I was not previously familiar.
4. I met Charles Simpson (artist for ZERO GRAVITY), Albert G. Miller (author of the Shearcliff Series), and Patrick McLaughlin (author of ZOO).
5. I also stopped by the Quad City Rollers booth because they are just seriously bad ass and the QCPaws booth because they had an adorable Bull Terrier that was even cuter than Spuds MacKenzie!
That night I got my ass to Circa 21 Speakeasy′s Laugh Hard Comedy Show. I am really glad I did too because literally every single comic there was hilarious.
That is NOT NORMALLY HOW IT WORKS.
Also, this weekend Hedwig and the Angry Inch opened at this same venue. It’s showing next weekend as well and I am honestly going to maybe think about actually checking it out.
I literally HATE musicals so, so, SO much.
But this one is rock and roll and I can absolutely hang with that. Also, it’s actually a really intriguing story and I know for a fact there is some genuine talent in the cast.
You Might Want To Seriously Think About Attending It
Saturday June 24
I stopped by the Urban Street Games, a CrossFit competition that was held next to the Daiquiri Factory in downtown Rock Island this weekend. It is an annual event sponsored by a local gym for CrossFit athletes of all abilities.
First of all, The Daiquiri Factory is a seriously fun bar. For real. Also, EXCEPTIONALLY smart to have an intense exercise event attached because I am sorry but if you’re feeling a little low-blood-sugary from 400 burpees in a row a daiquiri will cure you instantly. It’s literally science.
Anyway, I actually used to do CrossFit. I actually got pretty into it. Like, maybe a little too into it, for me. It’s an amazing sport and to excel you need to be determined, and both mentally and emotionally fit. Yes, literally anyone and everyone can do CrossFit. But just like with everything else at a certain point you gotta make some real decisions if you are going to commit to it FOR REAL and make the time and investment to keep really improving seriously OR just go through the motions and just attend to attend... BORING. LOL, just kidding. There is actually a ton of merit in long-term CrossFit attendance and participation, especially if your gym has exceptionally varied or intelligent programming OR you can take the easy way out and like take up long distance running or something.
“I think you may have guessed in which direction I took when I reached this particular fork in my life’s road.” said the lazy, non-committal writer.
I do want to say one important thing though: Once a CrossFitter, ALWAYS a CrossFitter. Even if you aren’t at your “box” currently/anymore you can ALWAYS go back if you were to so choose and you never forget what you learned. I actually really and truly love my CrossFit family (As opposed to my actual family - Sorry not at all sorry!). Even if I’ve kind of moved on to focus on some other things, I know I owe (metaphorically) them quite a bit for helping me discover myself and how capable I am at some stuff (and how capable I am at working my ass off and figuring out the stuff I’m not yet as capable of). That is pretty fucking amazing. So as much as I laugh at CrossFit in general, I am always going to have a very special place in my heart for the sport and my old gym.
Also, just a side note, I actually wore a “retro” shirt from my gym’s earlier days showcasing its previous branding and I am not entirely sure a more hilarious shirt has ever been made (I am exaggerating, but it is a hilarious shirt). I am not going to waste time explaining it here, but if you have an extensive background in corporate advertising, then please contact me on the downlow and come fucking laugh at this shirt with me. It is actual genius whether it realizes it or not.
Then I grabbed a beer (Elysian Brewing Space Dust IPA) at Baked Beer and Bread Company and saw Frankie Joe & Kinfolk. Was I super-interested in the band because I spied a banjo and a washboard? You bet your sweet ass!
All in all very nice evening. Even the part where I talked briefly to two really hot and nice guys at the bar. One of them absolutely monopolized the conversation, and I am not speaking for the quieter dude, but that was perfectly fine with me because I wasn’t really listening after 2.5 seconds anyway.
Then I ran sprints on the goddamn government (Arsenal) bridge waiting for the drawspan to open but then when it finally opened I was too tired from the sprinting so I went home. By went home I mean I dance-walked home because my playlist is fire and no one was out to judge me/accost me for dancing alone, on the bike path, in the middle of the night.
I. LOVE. IT. HERE.
Sunday June 25
The day is just getting started but my plans include:
Checking out ‘Love, Loss, and What I Wore’ at the Village Theatre.
I already know I will most absolutely sob uncontrollably through this whole show.
Me to Myself: “Why are you going then, what is wrong with you??? Don’t you have to work literally RIGHT after the show at a job in which you are directly dealing with the public and to go face first into that already emotional or with possible ugly-crying-face, I mean doesn’t that seem a little, well...”
Myself to Me: “It sure does! Sunday Funday!!”
Look. Stupid, stupid people worldwide put themselves willingly through the experience of attending various religious services like clockwork every Sunday. The absolute LEAST I can do to commiserate is put myself through a little abuse of my own. Usually it’s some form of physical abuse via a much more intense workout but this week I chose emotional beratement via this amazing and adorable play that I already know will just really get to me!
COME SEE IT TOO, AND STAY ON TOP OF VILLAGE THEATRE SHOWS BECAUSE IT IS AN AMAZING THEATRE AND THE FEW SHOWS I HAVE SEEN THERE (music, theatre, live reading(s), I took a class once and we put on a show so I am obviously a little biased about that particular one) HAVE NOT ONCE LET ME DOWN.
0 notes
Text
10 Women Share Their Embarrassing, Hilarious Stories About Being Caught Off Guard By Their Period
New Post has been published on http://foursprout.com/happiness/10-women-share-their-embarrassing-hilarious-stories-about-being-caught-off-guard-by-their-period/
10 Women Share Their Embarrassing, Hilarious Stories About Being Caught Off Guard By Their Period
Carrie
For most women, having a period is just a perfectly normal, natural part of our existence. Unfortunately, openly discussing our period is something that is still considered to be pretty taboo by modern society, which is absolutely ridiculous. Most women know that with their period, often comes some pretty awkward, embarrassing, or hilarious stories. When presented with the opportunity to share their stories, ten brave women decided to come forward and share these gems:
1.
Boyfriend of the Year
“Not really “funny” but embarrassing. The third time staying at my boyfriend’s house overnight I bled through grey sweatpants. Not a ton, a spot maybe the size of a quarter. He got up before me in the morning and noticed it while I was still asleep. When I woke up about an hour later, he had a pair of sweatpants ready for me to change into and even had breakfast ready because he knew I’d be embarrassed. He said it happens to every woman from time to time and it’s nothing to freak out about. Such a sweetheart.” – Ashley, 21
2.
Batman Pajama Pants
“When I was like 18, I stayed the night at a guy friend’s house who I had a crush on. We literally just spent the night watching movies and stuff. He let me borrow his favorite pair of Batman pajama pants, and we slept in the same bed. I woke up at like 6 in the morning because I had started my period and accidentally bled through his pants in my sleep. Thankfully, I slept on my stomach so none of it got on his bed or blankets, just his pajama pants that he had let me borrow. So, I carefully climbed over him and grabbed my stuff, changed, and snuck out of his house. I took his pajama pants with me. He asked me later what happened/why I left/ where I put his pajama pants. I just lied and said something came up and I had to go, and I left his pajama pants in the laundry room. He never did find them. I am actually wearing them right now, as I type this, haha!” – Anonymous
3.
Accident in the Parking Lot
“One time, I took my boyfriend’s Mamaw to the doctor. Being overweight caused me to have big blood clots and very heavy bleeding. So, I was rushing home because I always knew when I had a blood clot about to drop because of the horrible cramps I would always experience. I was rushing home to change pants, and when I got out of the van the blood clot was so big, it dropped down my leg. That was so embarrassing but thank God it was only me and her that saw it.” – Sara, 29
4.
He Never Called Back For A Second Date
“In college, this guy took me on a date in his nice car. The drive to the restaurant was kinda far, and I started my period on the way there. When we got to the restaurant, I ran to the bathroom and improvised. I thought I was fine, but on the way home, I accidentally bled through my pants a little. It got on his fancy leather front seat. He was super calm and nice about it, but he never did call me back for that second date. Lmao, oh well.” – Anonymous
5.
Awkward Dad
“One time I had gotten really bad cramps I was 13 or 14 and I was in so much pain, but I was supposed to go on a family bike ride. My father kept insisting that I go with them, so I finally told him the reason why I didn’t want to go and he was so weirded out that he told me to just stay home and be lazy.” – Jordan, 22
6.
Boyfriend’s Bathroom Disaster
“I have always had freakishly heavy periods. One night, I was staying at my boyfriend’s house while he was at work. He still lived at home, so he and his dad shared the upstairs bathroom. Well, I woke up and felt wet down there, so I got up and ran to the bathroom. I managed to not bleed in his room or the hallway or anything, but the outside of the toilet, along with the floor around the toilet looked like a murder scene. I literally spent 20+ minutes cleaning up after myself with some Clorox wipes I found under the sink. There was no trash can in their bathroom for some reason, so I was just throwing the wipes in the toilet after I was done using them. Of course, the toilet clogged and overflowed, spilling nasty water and Clorox wipes all over the floor that I had just cleaned. I had to scrub and clean it up again. All of this happened while his dad was sleeping, and I was praying that he wouldn’t wake up having to pee. He never did, thank God. But that was one of the most stressful, embarrassing hours of my life.” – Anonymous
7.
Bad Day at School
“So, I have never had a regular period, but when it hit, it hit hard. One day when I was 17, I was in high school skipping my sixth hour and sitting in my favorite teacher’s classroom at the end of the day. I was wearing boys basketball shorts and no underwear. I was sitting in the teacher’s chair at his desk while he was sitting elsewhere, helping a student. I got a horrible stomach pain, then felt the familiar, horrible movement down there. In an effort to not bleed in his chair, I got up and sprinted to the bathroom. I heard him calling after me, seeing as the last bell hadn’t rang yet and I didn’t ask to leave the classroom. But I sprinted to the bathroom, and as soon as I got in there, the blood started tricking own both of my legs. I was unprepared and had no tampons or anything, so I had to clean myself up and shove half a roll of the school’s cheap toilet paper in my shorts and pray that it would hold me over until I got home. Then, to make matters worse, when I walked out of the building to where my mom usually parked to come pick me up, it wasn’t her car that was waiting for me. It was my uncle, who was visiting from out of state, who thought it would be nice to “surprise” me and pick me up and take me to lunch. My mother was sitting in the passenger seat. I asked as politely as I could if they could please just drop me off at home, because I wasn’t feeling well. My uncle snapped at me and was like, “I haven’t seen you in a while and I’m trying to be nice and spend time with you! I’ve done a lot for you, so you can suck it up and spend some time with me and go to lunch with us!” So, I yelled back, “Oh, I’m sorry. Did YOU start your period unexpectedly ten minutes ago and bleed through your shorts and have to run to the bathroom and shove a wad of cheap ass toilet paper in your pants?” My mother started cracking up, and my uncle got embarrassed and was like, “N-no. I can’t say that I did.” The asshole still didn’t drop me off at home, so I just sat in the car while they ran in the store and got food and what not. He tried to convince me to get out of the car and use the bathroom in the store, but I was scared to move and I knew by the time I made it to the bathroom, I would have bled through the toilet paper and had it all running own my legs again. So, I just sat in the car, partially hoping I would bleed on his back seat.” – Anonymous
8.
She Had to Switch Schools
“One time, there was a bomb threat at our high school, so we had to evacuate the building and all cram together in the gymnasium of the elementary school across the street. Of course, as we were all crowded in that small gym, Aunt Flo decided to make the situation even more stressful. I bled through my pants, and left a wet smear on the gym floor. And, of course, the kid I had a crush on wasn’t looking where he was going and stepped right on it, tracking it on his shoe, leaving a footprint. I switched schools later that week because I was devastated, and my mother loved me.” – Emily, 27
9.
They Got Married
“In high school, freshman year, I started my period in art class. I bled through my pants without noticing, and one of the most popular kids in the school, who was a senior at the time, noticed. He quickly stood behind me and started talking to me. I was a little uncomfortable that he was standing so close, but he was being really nice and cracking jokes, so I didn’t make a big deal out of it. He then took off his hoodie, and whispered “Hey, please don’t be embarrassed, but I’m gonna give you my hoodie, and I want you to tie it around your waist. Then we’re gonna walk down to the office. I have 4 older sisters, and I think you had an accident. It looks like you bled through your pants. Don’t worry though, I don’t think anyone else noticed.” He instantly became my best friend, and we ended up dating. We were married for 14 years, until he passed away in a car accident ten years ago. He was such a sweetheart. I miss him every day.” – Mandy, 42
10.
The Punishment Seat
“Having an irregular period is horrible. I usually only have maybe 2 to 4 periods a year, naturally. In high school, I wasn’t on birth control or anything to help me, so when my body decided it was time, it always caught me off guard. In high school, we had a lot of those desks that had the wooden chair attached to it. Well, one day when I was 15, I started my period in class and bled through on the wooden desk chair. I sat in the back of the room and usually wore black pants, so thankfully nobody noticed when it happened. I went home early, claiming I was sick. I ended up switching out of that class later that week, for unrelated reasons. But apparently, my “accident” stained the wooden chair. They ended up moving the desk to the back corner of the classroom, and it became the “punishment” seat. When kids were assholes in the room, the teacher would make them go sit at that gross-looking desk in the corner. Haha, I wonder if that teacher still has that desk. Definitely not the “mark” I had hoped to leave behind on my high school, but I’ll take it. Fuck ‘em.” – Gina Clingan, 24
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
0 notes
Text
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be.
You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
Your launch campaign is set. The Google and Facebook ads. The product page on your website. All you’ve gotta do is hit that big red button—which, after dramatically hovering your finger for effect, you do. And…crickets.
Where’d you go wrong? Why isn’t every dog owner buying a pair of your puppy pants?
Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask)
If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.
As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. And that’s a problem.
Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including:
Why isn’t my ecommerce website selling?
What’s an ecommerce landing page?
What makes a great landing page for ecommerce?
What are some awesome ecommerce landing page examples?
Why Isn’t My Ecommerce Website Selling?
First things first. Why doesn’t your ecomm storefront convert as well as you’d like?
Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Ideally, you only want to present one path for your shopper to take—not the thousand options your website inadvertently presents.
Your online storefront’s messaging will also tend to be pretty broad, lacking the sort of persuasive details that different segments of your audience need to make a purchase decision.
Consider a pay-per-click (PPC) use case. If a potential customer was searching for “bikes for commuters” and clicked on your paid ad, they’d expect to land on a page showcasing bikes built for riding on the road, plus a clear way to redeem the 15% discount that you promised. Instead, they find themselves on your homepage, swamped by a ton of products they weren’t ever looking for: bike helmets, outerwear, and other sports accessories.
Where are the commuter bikes from the ad? How does this visitor claim the 15%-off discount? As you can see below, the message falls apart.
Research suggests that you’re better off sending traffic to ecommerce landing pages, which have been shown to double conversion rates and average order value. Landing pages focus on just one conversion goal at a time—and because you can build them separate from your ecomm store, you can launch promotional campaigns and test new products faster. In combination with the ads or emails you’re running, landing pages help you learn what type of messaging your visitors need to convert.
What’s an Ecommerce Landing Page?
An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action. By building a unique landing page for each of your paid ads or ad groups, you can dramatically improve the chance that any given visitor converts.
Remember our PPC use case? Let’s look at an improved experience:
In the example above, your visitors are directed from your ad targeting “bikes for commuters” (the keyword you’re bidding on) to a dedicated landing page that aligns perfectly with the search term and the visitor’s intent. From the slick imagery that screams “commuter bike” (as much as a bike can) to the descriptive copy and sticky bar focused on ordering now, your page gives visitors exactly what they expected to find. With fewer distractions (there’s no top-level nav and all of the links point to purchase), you’re far more likely to make the sale.
Landing pages aren’t just for paid search and social ads, either. Because they’re separate from your storefront and so quick to build, the ecommerce use cases for these pages are practically limitless. Linking out to a seasonal campaign from your website, or promoting a new product through an email blast, are also great opportunities to boost your sales with conversion-optimized landing pages.
Unless you’re working with one of the top-cheese ecomm platforms like Shopify or BigCommerce, implementing changes to your storefront can require some serious technical know-how. There’s also a certain amount of risk in making tweaks without truly understanding the impact they’re going to have. With landing pages, your ecommerce brand can build pages and validate new products or promotions in a jiffy.
What Makes a Great Landing Page for Ecommerce?
“Hey, that’s great, Unbounce,” you say aloud, prompting concerned looks from nearby coworkers. “I want to build my page. But where can I learn more about incredible landing page design?”
We’re so glad you asked.
The team here at Unbounce is pleased to bring you The Ultimate Ecommerce Landing Page Lookbook, which includes some of our favorite landing pages from ecomm marketers in apparel and footwear, home decor, food and beverage, and everything in between. We’ve got spectacular examples from loads of brands you may already be familiar with, including wedding marketplace Zola, shirt brand Twillory, and sweet, sweet Drizzle Honey.
The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.
Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.
A Great Ecommerce Landing Page Is:
#1. Perfectly aligned with your paid advertisement
This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next. Ensure the copy that motivated their click is mirrored on your landing page. That way, you can indicate to potential customers that they’ve found what they’re looking for.
#2. Easy to follow with straightforward and concise messaging
It’s pretty unlikely that your visitors are going to read all of the copy on your landing page. Instead, they’ll skim for the information they want to see: your product’s differentiators, your promised benefits, and your price. Stick to the value of your offer. Keep things digestible with section breaks, headers, and bullet points.
#3. Optimized for desktop and mobile visitors alike
More of your visitors are on-the-go than ever before, and you need to make sure that your landing page delivers a positive mobile experience. If you’re not building separate pages for smaller screens, you need to at least make sure the pages you do have are responsive. Use a simple layout and keep load times as short as possible.
#4. Laser-focused on its primary goal: conversion
Every element of your landing page should be nudging visitors towards making a purchase decision. Remove unnecessary navigation and exit points to keep potential customers on the page. Consider using additional calls to action (like sticky bars or popups) to keep your offer top-of-mind.
Want more tips for building high-converting ecomm landing pages? Download The Ultimate Ecommerce Landing Page Lookbook to get advice directly from KlientBoost Director of Ecommerce Reese Garcia.
What Are Some Awesome Ecommerce Landing Page Examples?
It’s one thing to read tips for how to create an awesome ecommerce landing page. It’s another thing to see those principles come together in a way that not only looks great but also prompts action and drives revenue. That’s why the Ultimate Ecommerce Landing Page Lookbook (from Unbounce and KlientBoost) includes 27 jaw-dropping and high-converting examples from the top bananas of online retail.
Here are just a few ecommerce landing page examples from brands you’ll find in the lookbook. Follow their lead and you’ll be well on your way to building like the best of ’em.
Alps & Meters
Industry: Apparel Model: Storefront Page Type: Click-Through
One look at our example from Alps & Meters and you’ll instantly understand how landing pages can elevate your product in ways your storefront rarely does. The luxury sportswear brand uses this opportunity to tell a story, imbuing their clothing with the emotional power of pioneering female athletes. Pair that with striking photography, plus big-name social proof, and you’ve got yourself a winner.
SnackNation
Industry: Food & Beverage Model: Subscription Page Type: Lead Generation
This example demonstrates how you can use landing pages to run limited-time promotions and crank conversions into overdrive. SnackNation captures our attention with an unbelievable offer above the fold, then tackles objections by explaining exactly how their subscription service works and what’s included. Add in bold, colorful visuals and this whole page feels like a celebration.
This is just a taste of the insight you’ll find in The Ultimate Ecommerce Landing Page Lookbook. Download the full thing for Unbounce-certified critiques and reccos on 27 top-notch pages.
Alchemy Fine Home
Industry: Home Model: Storefront Page Type: Lead Generation
Even with sparse copy, this landing page from Alchemy Fine Home (built by KlientBoost) does an amazing job of attracting new customers with a 15% first-order discount. Not only does it incentivize a purchase, it gets visitors onto the email list regardless of whether they actually buy something. Smart.
This page also makes terrific use of photography, visually conveying the sense of elegance that’s central to Alchemy’s brand.
Want to Build Ecommerce Landing Pages Like the Pros?
“Good ecomm marketers copy; great ecomm marketers steal.” — Picasso, probably.
Creating a masterpiece is a lot easier once you’ve found a little inspiration, and landing pages are no different. That’s why we created The Ultimate Ecommerce Landing Page Lookbook: to help marketers like you find your ecomm Erato, your online retail muse.
What’s Inside the Lookbook?
Our hand-picked selection of 27 ecommerce landing pages from a bunch of different product segments and retail models.
At-a-glance insights into what makes these pages work so well (plus recommendations from the marketers who built them).
Heaps of amazing ideas for your own landing pages, including persuasive copy tips and gorgeous design techniques.
Don’t let your next ecomm product launch or promo campaign fizzle. Download The Ultimate Ecommerce Landing Page Lookbook and get the inspiration you need to build beautiful, high-converting pages that turn looky-loos into customers.
Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages published first on http://nickpontemktg.blogspot.com/
0 notes