#biasedmedia realnews

[morganetimmons-blog]

Are You Encouraged To ‘Read Yourself Better’?

In today’s society, most people believe the first thing that they see.  With the news being plowed with opinions and fake news, original sources of news feel as if they have been plowed over too.  One news business, Wall Street Journal, decided to take the reins back on providing valuable and valid news through a campaign.  The Wall Street Journal decided to launch a campaign that focused on the saying “Read Yourself Better”.  WSJ removed its paywalls in efforts to encourage consumers to read news that is validated, and not just from a source that they first get their hands on.  The main focuses were on what blocks us from real news, such as gifs, emojis, gossip, rumors, pop-ups and more.  In the campaign, they did short commercial runs and large murals across cities that encouraged things like, “Read yourself to your own opinion” and “Read yourself past the hashtags”.  The goal for this campaign was to witness a rise in subscribers to motivate them to look at actual news, which Wall Street Journal provided themself to be.

(https://www.adweek.com/agencies/the-wall-street-journal-wants-you-to-read-yourself-better-and-subscribe/)

The headline is what originally caught my attention on this article, almost because I was a bit confused.  The headline reads, “The Wall Street Journal Wants You to ‘Read Yourself Better’.  I questioned: What does that even mean?  But once I saw the short run of the advertisement, I was completely drawn in.  The impactful message is something that really reached me and made me question where the reliable sources are in today’s media.  It even got me to question myself and where I look at my news.

Few questions came to mind when reading the article, but valid ones.  One thought that I pondered was if the campaign had actually reached as many people as impactful as they thought it would.  I figure that it most likely reached a wide range of consumers, but I really wonder how many people it impacted.  We are told all the time that we shouldn’t believe what we see on social media, but in reality, a lot of the younger generation does not care what is or is not true.  Older consumers, though, may have been really impacted by this because they can relate to it more, just because they are used to older forms of media.  Another question that I pondered was if they actually reached their goal of gaining more subscribers with the campaign.  I believe that the campaign was personally impactful, but there was no last call to action directly to the WSJ.  Therefore, I’m curious about if the strive to encourage consumers actually registered with the target.

#biasedmedia #realnews