#beststartuptools

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How To Choose The Best Marketing Tools For Startups In 2020?

Starting a business is undoubtedly challenging, but making it successful in the long run is even tougher. We have a lot of examples where a large chunk of startup failed, and only a few able to survive in this era of robust competition. Startups that managed to exist, suggest that one needs to be practical while commencing a startup company, instead of day-dreamer.

Have you ever wondered what makes a startup company successful or what made bands like Zomato, OLA the most esteemed private companies? Apart from their tried and tested strategies, we can say that these companies have got sheer luck.

What Is A Must For All StartUps?

Well, it takes a lot of hard work, strength, belief, and courage to make a startup successful but, startup tools and resources play a vital role. You don’t have to struggle much as the internet is the chief facilitator of all kinds of tools a startup founder needs. In today’s post, we will discover five best tools for startups that help startups continuing until they achieve their desired goals.

Google Tools

Google itself keeps a lot of products that are entirely free to use. From a marketing point of view, three tools are essential: Google Analytics, Google Keyword Planner, and Google tag manager.

As the name says, the Keyword planner helps your business to pick efficient keywords. Google Analytics and tag manager are two compelling tools to keep track of your visitor’s data. In a nutshell, both of them collectively aim at grasping valuable data to improve your products or services for better sales.

Socinator

Socinator is a leading social media management tools that effectively manage all your ongoing campaign on different networks. You can automate actions, schedule posts in advance, and auto-publish them at the appropriate time. For startups, it serves as a blessing to set up various social media campaigns and manage them like a pro. The advanced features and reasonable price make it a perfect tool for organizations that work with a shoe-string budget.

Hubspot

Hubspot is a lead generation and administration tool. It comes with excellent features to create high converting landing pages, monitor leads, communicate with leads in one spot to broaden traffic and conversion rates. A business primarily aims at driving more traffic to their website, which largely depends on the way of designing landing pages, email campaigns, and writing blogs. Luckily, Hubspot serves all these features to the users, including emerging startup companies.

Marketo

Marketo enables brands to set up marketing strategies from the ground level and incorporate them on various networks, your website, or advertising campaigns. It works as another marketing automation tool that resembles most of the features of Hubspot. In other words, the tool is in fierce competition with Hubspot. As a result, Hubspot shows an FAQ session on its website that compares reviews of both the tools. Marketo can be a great go when you are commencing a B2B startup.

How To Choose The Best Tool?

Determine Your Organizational Goals: Every organization has some set of goals, which are different than others. Hence, it’s vital to thoroughly define the goals your company intends to achieve in the future.

Examine The Growth: You must consider the growth of your business before choosing abest marketing tool for startup. Figure out clearly as to where you want to see your company in the next few years (or desired time). Make sure the tool scale with the demands of your enterprise.

Consider Security Issues: Though it’s a startup, security measures are subject to be concerned. Pick a tool that prevents data breaches, and provides added security features. In case you overlook security, hackers can perform data infringement in no time.

Conclusion

Choosing the right tool becomes no more challenging task when you take out time to read this post. Though there are bulk of suggestions revolving across the web, we hope this article proves helpful in letting you make a wiser decision, and also apologize for the points that might have missed out.