#best backlink provider in rohini

[gmb2024]

Affordable Seo Service Provider In Rohini

Boost your online presence , the affordable SEO service provider in rohini that understands needs and delivers maximum benefits.

[dssddigitalmarketing]

The Future of Digital Marketing: Importance of SEO Courses in Rohini

In the dynamic landscape of digital marketing, Search Engine Optimization (SEO) stands as a pillar of success. Whether you are a business owner looking to drive traffic to your website, a marketer aiming to enhance your online presence, or an individual aspiring to enter the digital marketing realm, mastering SEO is crucial. Located at H-34/1, 1st Floor, near Ayodhya Chowk, Sector 3, Rohini, Delhi, 110085, our comprehensive SEO course is designed to equip you with the skills and knowledge necessary to excel in this ever-evolving field. Contact us at 9811128610 to embark on your SEO journey.

Why SEO Matters

SEO is the art and science of optimizing a website to rank higher in search engine results pages (SERPs). With the vast majority of online experiences beginning with a search engine query, achieving top positions in SERPs is vital for visibility and traffic. Higher rankings not only drive organic traffic but also build credibility and trust among users. Investing in SEO can lead to significant returns, making it a critical component of any digital marketing strategy.

Course Overview

Our SEO course in Rohini offers a comprehensive curriculum that covers all aspects of SEO, from the fundamentals to advanced techniques. Whether you are a beginner or have some experience, our course is structured to provide value at every level. Here’s a detailed look at what you can expect:

Module 1: Introduction to SEO

Understanding Search Engines: Learn how search engines work, the algorithms behind them, and the importance of SEO in digital marketing.

SEO Basics: Get acquainted with key concepts such as keywords, on-page and off-page SEO, and the role of content in SEO.

SEO Tools: Introduction to essential SEO tools like Google Analytics, Google Search Console, and various keyword research tools.

Module 2: Keyword Research and Analysis

Keyword Research: Learn the art of identifying the right keywords that your target audience is searching for.

Competitive Analysis: Understand how to analyze your competitors’ keywords and strategies to gain an edge.

Long-tail Keywords: Discover the importance of long-tail keywords and how to find them.

Module 3: On-Page SEO

Content Optimization: Techniques to optimize content for search engines, including keyword placement, meta tags, headers, and URL structures.

Technical SEO: Dive into technical aspects such as site speed, mobile optimization, and schema markup.

User Experience (UX): Learn how UX impacts SEO and how to create a user-friendly website.

Module 4: Off-Page SEO

Link Building: Strategies for acquiring high-quality backlinks that boost your site’s authority.

Social Media Integration: Understand the role of social media in SEO and how to leverage it.

Guest Blogging: Learn the benefits and best practices of guest blogging for SEO.

Module 5: Advanced SEO Techniques

Local SEO: Techniques to optimize your website for local searches, an essential aspect for businesses with a physical presence.

Voice Search Optimization: Prepare your site for the future of search with voice search optimization strategies.

SEO for E-commerce: Specialized strategies for optimizing e-commerce sites.

Module 6: Analytics and Reporting

SEO Metrics: Learn about key SEO metrics and how to track them.

Reporting Tools: Master the tools and techniques for creating effective SEO reports.

Performance Analysis: Techniques for analyzing your SEO performance and making data-driven decisions.

Unlock the power of SEO Course in Rohini Gain essential skills in keyword research, on-page and off-page optimization, and advanced techniques. Located at H-34/1, 1st Floor, near Ayodhya Chowk, Sector 3, Rohini, Delhi. Call 9811128610 to enroll today and boost your digital marketing prowess.

Why Choose Our SEO Course?

Expert Instructors

Our course is taught by industry experts with years of experience in SEO and digital marketing. Their real-world insights and practical knowledge will provide you with a deeper understanding of SEO concepts and techniques.

Hands-On Learning

We believe in learning by doing. Our course includes numerous hands-on exercises, real-world projects, and case studies that allow you to apply what you learn in a practical setting. By the end of the course, you will have a portfolio of SEO projects to showcase your skills.

Up-to-Date Curriculum

The world of SEO is constantly evolving. Our curriculum is regularly updated to reflect the latest trends, algorithm changes, and best practices in SEO. This ensures that you are always learning the most current and effective strategies.

Flexible Learning Options

We offer flexible learning options to suit your schedule. Choose from weekday or weekend classes, and opt for online or in-person sessions based on your preference. Our goal is to make learning convenient and accessible for everyone.

Post-Course Support

Our commitment to your success doesn’t end with the course. We provide ongoing support through webinars, Q&A sessions, and access to a community of SEO professionals. You can continue to learn and grow even after you complete the course.

The Benefits of Learning SEO

Career Opportunities

SEO skills are in high demand across various industries. Whether you are looking to advance in your current role, switch careers, or start your own business, SEO expertise can open up numerous opportunities. Roles such as SEO specialist, digital marketing manager, and content strategist are just a few of the career paths available.

Enhanced Marketing Skills

SEO is a critical component of digital marketing. By mastering SEO, you enhance your overall marketing skills, making you a more valuable asset to any organization. Understanding how to drive organic traffic and improve online visibility can significantly impact your marketing efforts.

Business Growth

For business owners, learning SEO can lead to substantial growth. By optimizing your website for search engines, you can attract more visitors, generate leads, and increase sales. SEO is a cost-effective way to improve your online presence and reach your target audience.

Personal Development

Learning SEO is not just about career advancement; it’s also about personal growth. The skills you acquire will enhance your critical thinking, analytical abilities, and problem-solving skills. SEO is a field that encourages continuous learning and adaptation, keeping you engaged and motivated.

Testimonials

Don’t just take our word for it. Here’s what some of our past students have to say about our SEO course:

Rajesh K.: “This course exceeded my expectations. The instructors were knowledgeable, and the hands-on projects were invaluable. I now feel confident in my SEO skills and have already seen improvements in my website’s rankings.”

Priya S.: “I appreciated the flexible learning options and the ongoing support after the course. The community of SEO professionals has been a great resource for networking and learning.”

Anil M.: “The course content was up-to-date and covered everything I needed to know about SEO. The instructors made complex topics easy to understand, and the practical exercises were very helpful.”

Enroll Today

Ready to take your SEO skills to the next level? Enroll in our SEO course at H-34/1, 1st Floor, near Ayodhya Chowk, Sector 3, Rohini, Delhi, 110085. For more information or to register, call us at 9811128610. Don’t miss this opportunity to learn from the best and become an SEO expert.

Conclusion

In today’s digital age, SEO is more important than ever. Our comprehensive course in Rohini is designed to provide you with the skills and knowledge you need to succeed in the world of SEO. With expert instructors, hands-on learning, and flexible options, we are committed to helping you achieve your goals. Join us and unlock the power of SEO to drive traffic, increase visibility, and grow your career or business.

[digidwar-digital-marketing]

Best SEO Course in Rohini - DigiDwar: A Complete Guide

Best SEO Course in Rohini: Unlocking the Secrets to Search Engine Domination

Introduction

Welcome to our comprehensive guide on Best SEO Course in Rohini, where we empower you with the knowledge and skills to conquer the digital landscape and soar to the top of search engine rankings. In this article, we will delve deep into the intricacies of search engine optimization, equipping you with invaluable insights and strategies to outshine your competitors and attract a flood of organic traffic. Get ready to embark on a transformative journey that will supercharge your online presence!

Why SEO Matters?

In today's digital age, where billions of online searches are performed daily, having a strong presence on search engines is crucial for businesses and individuals alike. Search Engine Optimization (SEO) acts as the cornerstone of online success, enabling you to position your website prominently in search engine result pages (SERPs). By leveraging SEO effectively, you can enhance your visibility, drive targeted traffic, establish authority, and ultimately boost your brand's online reputation.

Unraveling the World of SEO

1. Keyword Research and Analysis

The first step towards SEO dominance lies in conducting meticulous keyword research and analysis. By identifying the specific keywords and phrases that your target audience uses when searching for information, products, or services, you can optimize your content to align with their queries. Utilize a combination of long-tail keywords, industry-specific terms, and localized phrases to capture relevant search traffic and gain a competitive edge.

2. On-Page Optimization

On-page optimization forms the foundation of SEO, as it involves optimizing various elements within your website to make it search engine-friendly. From crafting compelling meta titles and descriptions to incorporating relevant keywords naturally throughout your content, every aspect of your web pages should be fine-tuned for maximum impact. Additionally, ensure your website's structure is user-friendly, with clear navigation and well-organized content hierarchy.

3. Captivating Content Creation

Content is the lifeblood of successful SEO campaigns. Engaging, informative, and high-quality content not only keeps your audience captivated but also entices search engine algorithms. Develop comprehensive blog posts, articles, guides, and resources that provide immense value to your readers. Incorporate relevant keywords strategically while maintaining a natural flow of language. Remember, the goal is to strike a perfect balance between SEO optimization and engaging readability.

4. Link Building and Off-Page Optimization

Link building serves as a crucial off-page optimization technique that demonstrates the authority and credibility of your website to search engines. Focus on acquiring high-quality backlinks from reputable sources within your industry. Guest blogging, influencer collaborations, and social media promotion can be powerful tools in expanding your online footprint and attracting authoritative links. Remember, quality triumphs over quantity when it comes to link building.

5. Technical SEO Excellence

Technical SEO encompasses a range of factors that ensure your website is optimized for search engine crawling and indexing. Pay attention to crucial elements such as website speed, mobile-friendliness, XML sitemaps, structured data markup, and canonical tags. Conduct regular audits to identify and rectify any technical issues that may hinder your website's performance and search engine rankings.

The Benefits of Best SEO Course in Rohini

Enrolling in Best SEO Course in Rohini can be a game-changer for your online endeavors. Let's explore some of the invaluable benefits you can expect:

1. In-depth Knowledge: Our SEO classes provide comprehensive insights into the intricate world of search engine optimization, equipping you with read more

[expertdigitalmarketingthing-blog]

Top 10 Digital Marketing Institutes In Rohini

Many institutes in Rohini offer Digital marketing course.  The digital marketing courses in Rohini are in great demand amongst youngsters and other digital enthusiasts. In simple words, Digital Marketing involves the promotion of products or services via digital technologies, on the internet and mobile phones. The digital marketing course details are heavy in modules and topics that are very industry relevant and most sought after. The objective of joining digital marketing institutes in Rohini could be getting trained for a job or starting own online venture. Prior to choosing a digital marketing course, it is essential to know the details of Top 10 digital marketing training institutes in Rohini. Basics of Digital Marketing First things first, let us look at what internet marketing course institutes in Rohini teach in Digital Marketing. A course at any digital marketing institute prepares candidates to run campaigns in different channels using digital tools in a cost-effective manner. Digital marketing is a disruptive technology as it has displaced most of the obsolete methods in traditional marketing via ads on TV, print etc. List of top 10 digital marketing institutes in Rohini is an indication of action happening in the training space of the industry, which is facing a grave talent crunch as trained personnel are in short supply. A cursory glance at the list of digital marketing training centers in Rohini will convince that there are many parameters which make certain institutes popular and big brands. Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING   Course modules provided by various institutes fulfill industry requirements and enhance marketing skills of the trainees. There are many modules of Digital marketing offered by advanced digital marketing course institutes in Rohini. They include SEO, Content Marketing, Search Engine Marketing, Ad Words, PPC, Social Media Marketing, Social Media Advertising, E-mail Marketing, and Analytics. Content marketing techniques involve the creation and distribution of valuable content across the web to attract a targeted audience for profitable customer action. SEO teaches efforts to rank higher via changes to the website in order to facilitate easier search making the website and content more visible to users. SEO also enables easy backlinks from other websites and boosts the quality of traffic. As far as best digital marketing institutes in Rohini are concerned, they are judged by a combination of factors such as faculty, course content, the experience of trainers, fees structure and placement support. Students make a serious consideration of the fees in deciding the best institute for digital marketing course in Rohini. Ideally, the fees at an institute must not be very high for the 3-months course and it must be affordable. Certifications and Placement Comfortable Digital marketing course content deems flexible timing and batch size of fewer than 15 learners. Apart from digital marketing course fees in Rohini certifications after training also matters to students. They help in boosting profiles and faster placements. Digital marketing training institutes in Rohini also offer support for students in cracking job interviews. Digital marketing course and other certifications also offer the opportunity to gain excellence in running a freelancing career as a Digital Marketing expert.   1. Out of Top 10 Digital Marketing Institutes In Rohini - Expert Training Institute

Module 33 Instalments Yes website https://www.expert-seo-training-institute.in Brochure https://www.expert-SEO-training-institute.in/downloads/digital-internet-marketing-course-curriculum.pdf Fee 34,990 Google Ratings 4.6 Facebook Ratings 4.7 Established in 2012     Click To Confirm Location Jai Apartment, Sector 9, Rohini Duration 4 Month Mode Classroom Free hosting Yes Validity 1Year Class Room Video Yes PPT Notes Yes Adwords Assistance Yes 2. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Seo Training 

Module 24 Installments N/A website http://www.digital-seo-training-institute.in Brochure http://www.digital-SEO-training-institute.in/digital-marketing-training-institute-Rohini-delhi.html Fee N/A Google Ratings 4.8 Facebook Ratings N/A Established in 2016     Click To Confirm Location C-9/20, IInd Floor, Sector-7, Rohini Duration N/A Mode Classroom Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 3. Out of Top 10 Digital Marketing Institutes In Rohini - Next G- Education

Module 12 Installments yes website https://www.nextgeducation.com Brochure https://www.nextgeducation.com/best-internet-marketing-training-institute-rohini-delhi/ Fee N/A Google Ratings 4.9 Facebook Ratings 5 Established in 2017     Click To Confirm Location Pocket B-2, Sector 6B, Rohini Duration 4 Months Mode Classroom and Online Free hosting N/A Validity 1 Year Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 4. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Padhai

Module 22 Installments N/A website http://www.digitalpadhai.in/ Brochure http://www.digitalpadhai.in/# Fee 19,999 Google Ratings 5 Facebook Ratings 5 Established in 2016     Click To Confirm Location Sir Chotu Ram Marg, Vishram Chowk, Rohini Sector 4, Duration N/A Mode Classroom and Online Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 5. Out of Top 10 Digital Marketing Institutes In Rohini - IMTI Digital marketing course

Module 33 Installments N/A website https://www.imti.online/ Brochure N/A Fee N/A Google Ratings 5 Facebook Ratings N/A Established in 2017     Click To Confirm Location VISHRAM CHOWK, Rohini, Delhi Duration 200 Hrs Mode Classroom Free hosting N/A Validity 1 Year Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 6. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Edge Institute

Module 21 Installments N/A website https://www.digitaledgeinstitute.com/delhi/digital-marketing-course-in-Delhi-rohini.php Brochure https://www.digitaledgeinstitute.com/digital-marketing-course-noida.php#home Fee N/A Google Ratings 3.5 Facebook Ratings 4.3 Established in 2017     Click To Confirm Location Rohini Duration 3 Month Mode Classroom Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 7. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Marketing Profs

Module 25 Installments N/A website http://digitalmarketingprofs.in Brochure http://digitalmarketingprofs.in/digital-marketing-course-delhi-pitampura/ Fee 28,000 Google Ratings 4.5 Facebook Ratings 4.9 Established in 2016     Click To Confirm Location Ayodhya Chowk, Sec-06, Rohini Duration 3 Months Mode Classroom Free hosting N/A Validity 1 Year Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 8. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Marketing Institute Network ( DMSN)

Module 28 Installments N/A website https://www.dmsn.in/ Brochure https://www.dmsn.in/for-working-professional/ Fee 35,000 Google Ratings 4.4 Facebook Ratings 4.4 Established in 2017     Click To Confirm Location Sector-7, Rohini Near Rohini West Metro Station Sector 7H Duration N/A Mode Classroom Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A   See More Related Article   Top 10 Digital Marketing Institutes in Agra Top 10 Digital Marketing Institutes in Delhi Top 10 Digital marketing institutes in Gurgaon How To Choose The Best Institute For Digital Marketing? Top 10 Digital Marketing Institutes In Faridabad Top 10 Digital Marketing Institutes in Jaipur Top 10 Digital Marketing Institutes In Lucknow Top 10 Digital Marketing Institutes in India Top 10 Digital Marketing Institutes in Noida     Read the full article

[maryharrisne]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[emmavernnw]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[fosterannrf]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

[janetmontinjna]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[patrickdavisnjna]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[margiewhitene]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[elsadalepd]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[emmablankhe]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[gonzalesconniehk]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

[turce1985]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7

[expertdigitalmarketingthing-blog]

Top 10 Digital Marketing Institutes In Rohini

Many institutes in Rohini offer Digital marketing course.  The digital marketing courses in Rohini are in great demand amongst youngsters and other digital enthusiasts. In simple words, Digital Marketing involves the promotion of products or services via digital technologies, on the internet and mobile phones. The digital marketing course details are heavy in modules and topics that are very industry relevant and most sought after. The objective of joining digital marketing institutes in Rohini could be getting trained for a job or starting own online venture. Prior to choosing a digital marketing course, it is essential to know the details of Top 10 digital marketing training institutes in Rohini. Basics of Digital Marketing First things first, let us look at what internet marketing course institutes in Rohini teach in Digital Marketing. A course at any digital marketing institute prepares candidates to run campaigns in different channels using digital tools in a cost-effective manner. Digital marketing is a disruptive technology as it has displaced most of the obsolete methods in traditional marketing via ads on TV, print etc. List of top 10 digital marketing institutes in Rohini is an indication of action happening in the training space of the industry, which is facing a grave talent crunch as trained personnel are in short supply. A cursory glance at the list of digital marketing training centers in Rohini will convince that there are many parameters which make certain institutes popular and big brands. Course modules provided by various institutes fulfill industry requirements and enhance marketing skills of the trainees. There are many modules of Digital marketing offered by advanced digital marketing course institutes in Rohini. They include SEO, Content Marketing, Search Engine Marketing, Ad Words, PPC, Social Media Marketing, Social Media Advertising, E-mail Marketing, and Analytics. Content marketing techniques involve the creation and distribution of valuable content across the web to attract a targeted audience for profitable customer action. SEO teaches efforts to rank higher via changes to the website in order to facilitate easier search making the website and content more visible to users. SEO also enables easy backlinks from other websites and boosts the quality of traffic. As far as best digital marketing institutes in Rohini are concerned, they are judged by a combination of factors such as faculty, course content, the experience of trainers, fees structure and placement support. Students make a serious consideration of the fees in deciding the best institute for digital marketing course in Rohini. Ideally, the fees at an institute must not be very high for the 3-months course and it must be affordable. Certifications and Placement Comfortable Digital marketing course content deems flexible timing and batch size of fewer than 15 learners. Apart from digital marketing course fees in Rohini certifications after training also matters to students. They help in boosting profiles and faster placements. Digital marketing training institutes in Rohini also offer support for students in cracking job interviews. Digital marketing course and other certifications also offer the opportunity to gain excellence in running a freelancing career as a Digital Marketing expert.   1. Out of Top 10 Digital Marketing Institutes In Rohini - Expert Training Institute

Module 33 Instalments Yes website https://www.expert-seo-training-institute.in Brochure https://www.expert-SEO-training-institute.in/downloads/digital-internet-marketing-course-curriculum.pdf Fee 34,990 Google Ratings 4.6 Facebook Ratings 4.7 Established in 2012     Click To Confirm Location Jai Apartment, Sector 9, Rohini Duration 4 Month Mode Classroom Free hosting Yes Validity 1Year Class Room Video Yes PPT Notes Yes Adwords Assistance Yes 2. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Seo Training 

Module 24 Installments N/A website http://www.digital-seo-training-institute.in Brochure http://www.digital-SEO-training-institute.in/digital-marketing-training-institute-Rohini-delhi.html Fee N/A Google Ratings 4.8 Facebook Ratings N/A Established in 2016     Click To Confirm Location C-9/20, IInd Floor, Sector-7, Rohini Duration N/A Mode Classroom Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 3. Out of Top 10 Digital Marketing Institutes In Rohini - Next G- Education

Module 12 Installments yes website https://www.nextgeducation.com Brochure https://www.nextgeducation.com/best-internet-marketing-training-institute-rohini-delhi/ Fee N/A Google Ratings 4.9 Facebook Ratings 5 Established in 2017     Click To Confirm Location Pocket B-2, Sector 6B, Rohini Duration 4 Months Mode Classroom and Online Free hosting N/A Validity 1 Year Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 4. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Padhai

Module 22 Installments N/A website http://www.digitalpadhai.in/ Brochure http://www.digitalpadhai.in/# Fee 19,999 Google Ratings 5 Facebook Ratings 5 Established in 2016     Click To Confirm Location Sir Chotu Ram Marg, Vishram Chowk, Rohini Sector 4, Duration N/A Mode Classroom and Online Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 5. Out of Top 10 Digital Marketing Institutes In Rohini - IMTI Digital marketing course

Module 33 Installments N/A website https://www.imti.online/ Brochure N/A Fee N/A Google Ratings 5 Facebook Ratings N/A Established in 2017     Click To Confirm Location VISHRAM CHOWK, Rohini, Delhi Duration 200 Hrs Mode Classroom Free hosting N/A Validity 1 Year Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 6. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Edge Institute

Module 21 Installments N/A website https://www.digitaledgeinstitute.com/delhi/digital-marketing-course-in-Delhi-rohini.php Brochure https://www.digitaledgeinstitute.com/digital-marketing-course-noida.php#home Fee N/A Google Ratings 3.5 Facebook Ratings 4.3 Established in 2017     Click To Confirm Location Rohini Duration 3 Month Mode Classroom Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 7. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Marketing Profs

Module 25 Installments N/A website http://digitalmarketingprofs.in Brochure http://digitalmarketingprofs.in/digital-marketing-course-delhi-pitampura/ Fee 28,000 Google Ratings 4.5 Facebook Ratings 4.9 Established in 2016     Click To Confirm Location Ayodhya Chowk, Sec-06, Rohini Duration 3 Months Mode Classroom Free hosting N/A Validity 1 Year Class Room Video N/A PPT Notes N/A Adwords Assistance N/A 8. Out of Top 10 Digital Marketing Institutes In Rohini - Digital Marketing Institute Network ( DMSN)

Module 28 Installments N/A website https://www.dmsn.in/ Brochure https://www.dmsn.in/for-working-professional/ Fee 35,000 Google Ratings 4.4 Facebook Ratings 4.4 Established in 2017     Click To Confirm Location Sector-7, Rohini Near Rohini West Metro Station Sector 7H Duration N/A Mode Classroom Free hosting N/A Validity N/A Class Room Video N/A PPT Notes N/A Adwords Assistance N/A   See More Related Article   Top 10 Digital Marketing Institutes in Agra Top 10 Digital Marketing Institutes in Delhi Top 10 Digital marketing institutes in Gurgaon How To Choose The Best Institute For Digital Marketing? Top 10 Digital Marketing Institutes In Faridabad Top 10 Digital Marketing Institutes in Jaipur Top 10 Digital Marketing Institutes In Lucknow Top 10 Digital Marketing Institutes in India Top 10 Digital Marketing Institutes in Noida     Read the full article

[eugenedominiqueqa]

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as soon as possible. But attracting new patients and retaining them isn’t as easy as it sounds. Marketing professionals don’t come cheap, and many dentists don’t think they have the know-how to market their practice themselves. In this blog post, I’m going to lay out some quick and easy hacks I’ve successfully used to rank higher on search engines and make my practice more visible.

Search engines have become smarter over the years. Gone are the days when you could simply stuff a page with the same keyword over and over and rank on the first page. All major search engines now weigh a multitude of factors when ranking pages — and it isn’t just about keywords. They’re also considering things like age of domain; keywords within domain name; and, behind the scenes, things like HTML and CSS codes. Some of these factors are within our control (like keywords), some aren’t, and some are too technical for just about everyone except those with a high degree of technical expertise.

Over the years, I’ve developed and tested a handful of free and easy hacks that will boost your search engine ranking. I personally used these strategies to help my own practice’s website make it from a distant Page 6 all the way to Page 1 of Google results for many different keywords. These DIY hacks require no special technical knowledge — any dentist out there can do them! Best of all, they saved me a bunch of money along the way. If you follow these steps, I believe you’ll have primed your practice’s site for the top spot on Page 1 of Google. The groundwork will be laid out and you’ll be ready to hire a professional to help with the final summit to Position 1.

Hack #1: Focus on NAP

This one sounds really simple, but you’d be surprised how many practices miss out on high rankings because they neglect to take care of this simple task.

Your business’ name, address and phone number (NAP) should be consistent across the numerous online directories and websites. Online directory information comes from four major directories: Axciom, Infogroup, Localeze, and Factual. Those four directories then propagate your contact information to numerous smaller directories. Check your listing information on the four major directories and confirm that the information is both correct and consistent. If corrections are needed, you can call their 800 number to edit your information.

The easiest way I found to go about this particular tip was to buy an annual package from Yext, which takes all my contact information and distributes across it vast network of online directories so that it’s consistent across the web. Claim your business listing on major sites so that you can edit information as and when needed.

Hack #2: (Original) Content Is King

Having a flashy, modern website certainly makes an impression on site visitors, but it pales in comparison to the importance of content. Your content is the key to distinguishing yourself from your competition. Furthermore, original content is valued far more by search engines than cookie-cutter, pre-made, copy-pasted sections.

Many dentists feel overwhelmed by the task of creating original written content for their sites — after all, a dentistry degree is a lot different than an English degree! But writing content for your site isn’t as hard as you may think. Friends and family can be particularly helpful for this task. Spend some time asking them what they like and dislike about their current dentist — use their feedback to drive your content. See for example how Definition Dental makes an emotional yet meaningful statement to connect with the local community in Beaverton OR. Think about your own practice philosophy — what makes your practice unique? What are the key principles you and your team follow in your day-to-day work?

Once you’ve gathered these thoughts, I suggest you sit down, write out a draft and get some feedback. Ask your friends and family to read your ideas and tell you what they think. If they were a new patient, what kind of impression would your content have on them? Were there any unanswered questions? You may also ask for feedback from current patients, as well.

As a general rule of thumb, you should have at least 1,000 words of content on each of the major pages on your site.

Hack #3: Build Links to Your Website

The term “information highway” gets thrown around a lot when referring to the internet, but many people don’t know what it really means. The “information highway” refers to the way information flows across the internet — how people talk, share, discuss, and distribute information. Using the information highway the right way can get your site seen by huge numbers of people on a continual basis. Knowing how the information highway runs is some of the most valuable knowledge you can have when it comes to building your visibility — but it can also seem daunting.

I suggest starting out by making a small goal: challenge yourself to get one backlink  per week. It may seem like a drop in the bucket, but trust me, this strategy will build momentum fast. Start today — go out there and answer questions people have on social forums like Quora and Reddit. Make guest posts and comment on other people’s blogs. Create and share an infographic or short informational video with your iPhone and educate people about something they’d like to know. You might even consider describing an interesting and challenging case that could intrigue your colleagues. There are a huge range of options here that can meet your goal, but the basic idea is this: generate or share information that people value, information that people are specifically looking for, so that they’ll link your website as source.

Generating backlinks is going to give you a twofold edge. First, the backlinks alone will increase your SEO ranking. The other advantage is lesser-known. There are so many practices out there that don’t use backlinks at all. That’s a huge source of visibility that they’re missing out on — and YOU aren’t. Even just a few backlinks that you can gather will catapult you ahead of your competition. This is a crucial exercise, and the rate at which you build links and the relevant websites will make a difference. One last tip: be patient and consistent with your backlink goals. Search engines take their time in rewarding the links, but the results will payoff.

Hack #4: Build Your Online Reputation with Reviews

Not only do reviews bring an independent perspective from your patient base, but they also serve as signal in search engines. A steady stream of reviews from your patients can work like magic in moving you up in the ranks. Employing this tip doesn’t have to be arduous; there are vendors out there that can integrate into your practice software and automate the process of asking reviews from your patients. These services prompt your patients for a review via text messages, increasing the chances of getting a review. You don’t need a ton — aim for one review for every five requests. The quantity doesn’t matter as much as the consistency. Keep the reviews flowing and you’ll slowly start to move up.

Hack #5: Get Active on Social Media

Full disclosure: this strategy has a smaller contribution compared to the points above.

However, we can’t ignore the fact that social media has completely changed the landscape of things. Everyone and their mother (literally) are on social media these days, and it will most likely not hurt your business to have a presence on Facebook or Twitter. Their importance is growing everyday — why not get a headstart and establish yourself as the social media king/queen? Posting a weekly infograph, your latest blog post, or a picture of staff lunch are great ways to stay connected with your current patient base and connect with prospective clients.

If you create an account on Semrush or Brightlocal (they’re both free), you can track how your website is faring week over week. The software tracks your ranking and your site visitors. It’s a handy tool and I bet you’ll quickly become addicted to watching your site climb the ranks after implementing our hacks.

I’d love to hear from you! Have you tried any of my hacks? How did you do? Do you have any of your own hacks to share? Comment below!

Dr. Rohini Agarwal is New Dentist Now guest blogger and a member of the American Dental Association. She graduated from Boston University Henry M. Goldman School of Dental Medicine in 2014 and has since been practicing in suburbs of Portland Oregon. Dr. Agarwal is passionate about oral health education among kids and loves to be involved in local community events.

Editor’s note: The purpose of this article is to promote awareness of issues that may affect dentists and dental practices, and is not intended to provide either legal or professional advice. Dentists are urged to consult directly with a properly qualified professional or with an attorney admitted to practice in their jurisdiction for appropriate legal or professional advice.

http://ift.tt/2xtEvw7