#bedtracks

[texassippisoulman]

It has been five years since their last recording ‘This World Is Not Your Friend,’ and after five years of digging deep, the Brooks’ feel they have a very strong record in the making! After a recent meeting with Tom Easley and Professor Lewis, this feeling has been solidified! Look for a Fall/Winter Release on (working title) ‘The Mississippi Sessions’ / Are You Ready’ The PR Machine. #mississippi #malacorecords #southernsoul #texassippigypsies #bedtracks @dannybrooksmusic https://www.instagram.com/p/B9VpLmWg0db/?igshid=18i184mci407m

[royalleemusic]

Rockin' and lockin' tracks with my P-bass! #bedtracks #daw #pbass #fenderpbass #fender

[intothestacks]

“Nigel Irwin is working with Toronto-based music company Bedtracks to create a stream called Storytellers. Irwin realized it was a chance to open up a whole new market — and revenue stream —for Indigenous musicians.”

[systemearth-blog]

Deadlines

After receiving the feedback from We The Curious, the next project deadlines have been established. These are as follows: 

1.     Mid-February, 2019 -They have specified that it would beneficial to have as many of the additional versions and new tracks by this time, as the show is planned for programming from Mid-February, 2019. 

2.     31st March, 2019 - delivery of mastered tracks for the early development preview show. 

This schedule presented the first major issue for the project. Up to this point, all established timeline deadlines and targets set have been met. In addition, 45 mins of music had also been created and perhaps because of a lack of foresight, I was presented with the unexpected task to re-create a large proportion of the show music within a 3-week period, due to a large portion of the show music not being quite right for the show. This was made apparent from the feedback received to the initial tracks and at the meeting with Lee Pullen.

Cliffen (2016), when referring to director and composer collaborations, states that it is of vital importance for a composer and director to understand each other before a single note is written, further stating that “A lack of communication can result in the direction of the production going in unwanted directions” (Cliffen, 2016). It can be thus deduced that this track feedback and meeting with We The Curious was a vital stage in this project��s development. It helped to further establish We The Curious’ vision and to avoid the production going further in a direction that was not desired by We The Curious. 

On reflection of the feedback received in the meeting within the Planetarium and subsequent email feedback, it would have been beneficial for me to have been engaged in more feedback on the tracks from We The Curious as they were being developed, rather than receiving feedback at this first deadline and meeting within the Planetarium, after I had already created this large quantity of music. This could have resulted in fewer re-edits being required on the initial track creations.  

Nonetheless, more frequent feedback will be engaged in with Lee Pullen from now on, furthermore, in response to this feedback, a new short example track has been created and sent to Lee Pullen for ongoing feedback. In addition, a new project timeline and action plan has been formulated to help meet the new deadlines.

Cliffen, J. (2016). Filmmaking: The Partnership Between Composer And Director. [online] Bedtracks. Available at: http://www.bedtracks.com/blog/2016/10/11/filmmaking-partnership-composer-director [Accessed 26 Jan. 2019].

[hospitalsterilization]

Tips for sterilizing disease rooms

• Lifting the foot and head of the bed before starting • Door handles, knobs - high touch area

• Hand rails - high touch area • Hand rails - high contact area

• Mattress - Up and down • Sink and sink Sink - high contact area

• Pillows - Put a clean pillow back on the mattress • Clean soap and a paper towel dispenser Change the foam and start with a new one

• After cleaning the bed

• Wipe shower or tub moving door and sterilizing all equipment

• Spot walls

• Change the rag and start with a new one before cleaning the toilets

• Edges (bottom shoulder height) • Toilet paper dispenser

• Door, door handles, knobs - high touch area • Flusher toilet - high contact area

• Light switches - high touch area • toilet seat - high touch area

• Dial box - High touch area • Under the bowl

• Phone - high touch area • edge of the toilet

•        Bit. Storage cabinets and drawers - hosp. Book Information • Clean inside a bowl with a cleanser and toilet brush

• Window sills and edges • Clean weatherproof frame and seat cover.

• Computer keyboard - high touch area

تعقيم غرف المستشفيات 

Before leaving the room: • Remove gloves and perform hand hygiene • Resupply • Make-up beds - will depend on the location • Put a wet floor mark in the hallway Final selection for room cleanliness Final Inspection - lights and repairs • Floor wiper - Never shake a wiper • Change the room status to "ready" using a bedtracker or Patient cleaning • Remove the wet floor mark - after drying the floor • Hand hygiene procedure • Dirty linen cover Patient sink in room and faucet - high touch area Room soap dispenser and paper towel dispenser • Biohazard can Erased marks dry • Above the bedside table - high touch area Patient chairs - High touch area • bedside tables - high contact area • Thermostat - check with maintenance for temperature Glove Boxes • All other accessible equipment on the wall • Spot the walls clean • Check privacy curtains for stains or damage - Change the system from if soiled.

[frankestalone]

Bedtracks from Wonderlust on Vimeo.

Every story needs a great soundtrack. Find your soundtrack at bedtracks.com.

Client: Bedtracks Production: Wonderlust Writer: Bedtracks Creative Director: Ryan Rumbolt Illustration: Fabrizio Morra Animation: Ryan Rumbolt Sound Design: Bedtracks Producer: James Boyd

[mikemortgage]

How to market your product where the eyeballs are

The pen may be mightier than the sword, but the camera is mightier than both. As Canada’s Internet users increasingly flock to online video content, small businesses have an opportunity to impress them.

A global survey of 5,000 consumers by content delivery network Limelight Networks found that the time spent watching online video per week had jumped 57 per cent from 4.28 to 6.75 hours in the past two years. Consumers watch videos mostly at home, on smartphones or computers, making them prime targets for video content that can help small businesses build a relationship with them.

Even the smallest businesses can now afford to produce online video on a shoestring, using a smartphone, a tripod, moderately priced microphones and a basic lighting kit. You can edit the video smoothly using a low-budget package like Adobe Premiere Elements 2018, or Apple’s free iMovie program, and you can source audio relatively cheaply from copyright-free libraries like AudioJungle, Audio Network or Bedtracks.

What to say

While small businesses can stage a video marketing campaign without breaking the bank, but there’s one thing they can’t easily buy: a message. The most important thing is to figure out what to say, and how.

The first piece of advice is to keep it short. Online video marketing company VidYard analyzed more than 250,000 videos from the 600 businesses using its platform. Its results showed that 59 per cent of people finished videos that lasted 90 seconds or less. That dropped to 36 per cent for a five-to-10 minute video, and to 14 per cent for videos longer than 30 minutes. This means that you should also put the most vibrant, engaging content up front to keep the Internet’s increasingly distracted denizens interested.

Small businesses can tackle a variety of topics in their videos, but according to VidYard’s numbers, the most popular kind were product videos, demos and explainer videos.

Explainer videos, which often use animation to communicate a product’s or service’s unique sales proposition, have flourished in the past few years and they’re deceptively easy to produce these days. Services like Powtoon, Vyond and RawShorts are three options among many. For small businesses with online services or software, screencasts can help demonstrate your product. Wistia’s Soapbox is a simple way to capture your screen and your webcam at once.

Product demos are just one way to wow your audience. Other topics include educational videos that help users with quick, practical pieces of information but also open the door to building a longer-term relationship. If you’re selling custom sheds, for example, a video series of shed design tips can get potential customers excited enough to call your number.

The flipside of educational is experiential. Showing customers the inside of your company is a good way to build a rapport while entertaining them at the same time. If you have a product that lends itself well to a “making of” video, ranging from food to fashion goods, customers will appreciate an inside look. Who doesn’t want to see a time lapse video of your top baker icing a cake? If you’re a services-based outfit, give customers a personal feel for the staff they’ll be dealing with.

Where to say it

After putting together your marketing campaign, you’ll need a place to put the content. Be sure to use the promotional features of whichever platform you use. For example, filling out the search keywords you want to rank for in Youtube’s submission forms will help your video rise to the top. Creating playlists of your videos will encourage more viewing, and YouTube “end cards” — end screens that contain links to follow — are a great promotional tool. These are great places to put your call to action (CTA, in marketing lingo), encouraging viewers to take the next step and visit your product page or sign up to your newsletter.

Embed your video in other areas that make sense for your business. One place is landing pages — those subpages on your web site that you put in online ads promoting a particular product or service. VidYard’s report found that the number of businesses using video on landing pages jumped from 49 per cent last year to 60 per cent this year. Other useful distribution channels include email newsletters (embed thumbnails of your video in your emails to entice people to click).

Social media will also be a big part of your video distribution. This extends beyond Facebook’s video advertising or posts to Twitter and Facebook-owned Instagram. Use platform-specific features like Instagram’s Stories function, which lets you post streams of videos and photos that disappear within 24 hours.

Who saw it?

Finally, close the circle by analyzing who saw your video and how. Facebook, YouTube, Instagram, Vimeo and others offer analytics tools that can tell you how your videos are performing. As you get more advanced, you can play with such tools as unique links from your videos that will enable you to tell which videos prompted viewers to visit your web site.

For small businesses with a camera and something to say, online video represents a golden opportunity. After all, if a picture is worth a thousand words, then how much is a video worth at 30 frames a second?

from Financial Post https://ift.tt/2z4LFuo via IFTTT Blogger Mortgage Tumblr Mortgage Evernote Mortgage Wordpress Mortgage href="https://www.diigo.com/user/gelsi11">Diigo Mortgage

[sikusofsky]

Color In Sight: A Documentary on the Details of Color in Design by TEALEAVES from Tealeaves on Vimeo.

COLOR IN SIGHT: A DOCUMENTARY ON THE DETAILS OF COLOR IN DESIGN

“There are many products that are well designed, but don't get the traction they deserve because the color's not right." In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.

Color In Sight brings together 11 experts of industry, gathered around one powerful, little detail: color. We explore how top brands—ranging from Nike and Pantone to OPI and Herman Miller—think about and use color in the most effective and compelling way. By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.

---

FEATURING Adam Brumberg | Deputy Director, Cornell Food and Brand Lab Ann Stone | Lecturer, Sauder School of Business, University of British Columbia Dave Schenone | Equipment Innovation Director, Nike Dr. Donald McPherson | Co-Founder, EnChroma Frank Kozik | Creative Director, Kidrobot Dr. Karen B. Schloss | Assistant Professor, Brown University Lana Sutherland | CEO, Tealeaves Laura Guido-Clark | Founder, Laura Guido Clark Design Laurie Pressman | Vice-President, Pantone Color Institute Shaun Hergatt | Owner & Executive Chef, Two-Star Michelin, Juni, NYC Suzi Weiss-Fischmann | Co-Founder, OPI

---

CREW Directed, Shot and Edited by: Kevin Cho Produced by: Carolyn Khoo Camera Ops: Trevor Komori, Kevin Cho, Anastasia Walker Music by: Musicbed Music Composition: Bedtracks B-roll: Artist Inka Mathew of Tiny PMS Match, Artist Ethan Zachery Scott of EZwithETHAN, Artist David Schwen of Pantone Pairings, Artists Federica Caserio and Giovanni Manzini of Moji Itten, Artist Hedvig Astrom of Pantone Smoothies Shot on: Canon 6d, Panasonic GH4 and iPhone 6 ---

ABOUT TEALEAVES In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color, alongside aroma and taste, with understanding that “the first taste is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about—and used—color. From OPI to PANTONE, these experts all volunteered their time for our documentary Color In Sight. Our goal, together, was to bring about appreciation for the little detail of color selection and how it can have a big impact on the products and services enjoyed by many.

Color In Sight online on #PaletteForYourPalate: paletteforyourpalate.com/documentary For the full experience of #PaletteForYourPalate: paletteforyourpalate.com

Business Inquiries: info@tealeaves.com

Where to find us: Website: tealeaves.com Blog (Folio): folio.tealeaves.com Facebook: facebook.com/TealeavesCo Twitter: twitter.com/TealeavesCo Instagram: instagram.com/TealeavesCo Pinterest: pinterest.com/TealeavesCo/

About Us: TEALEAVES is one of the very few tea blenders in the world, known for blending the highest quality teas in small batches by hand. We strive for perfection. What drives us? Our neverending quest to make the perfect cup of tea. It is this care, intentionality, and dedication towards our craft that has attracted the world’s elite in Food & Beverage for the past 21+ years.

[taraschernenko]

Bedtracks from Wonderlust on Vimeo.

Every story needs a great soundtrack. Find your soundtrack at bedtracks.com.

Client: Bedtracks Production: Wonderlust Writer: Bedtracks Creative Director: Ryan Rumbolt Illustration: Fabrizio Morra Animation: Ryan Rumbolt Sound Design: Bedtracks Producer: James Boyd

[logancfrench]

How to Choose the Best Music for Your Video Marketing Projects

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

That said, here are ten practical tips for choosing the perfect music for video content:

1. Consider the role of music

Decide what role music will play in your video. Should the music support or drive the messaging? If you notice the music too much, it could be pulling away rather than adding to the overall impact. Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use.

If you’re trying to convey detailed technical info, you should choose a supportive underscore that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for foreground music that evokes more emotion.

Examples of good foreground music:

Examples of good background music:

2. Use intro and outro music as “bookends”

Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends”. This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. One way to do this is to pair music or sound design with an image for three to five seconds. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Example of fresh mix use music:

3. Base your choice on reference music

Having reference music on hand can help you find what you’re looking for. For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com, and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. After your reference track is analyzed, you’ll be directed to the search results page where your reference track will be sitting at the top of the list of similar tracks the Sonic Search tool has found.

Also, If you’re hiring a composer, it’s helpful to provide reference tracks with your creative brief to give them a clear sense of the mood, genre, and tone of what you’re looking for.

4. Know your budget

Depending on whether you’re hiring a composer to create original featured score, or paying for a license to use a track from a music library, a music budget can vary widely. You can pay between $10-$100 for library music for small business and personal use video (i.e. not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video.

5. Consider hiring a composer

Consider hiring a composer when there are many mood changes in your video. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. For a featured explainer video that talks about your brand and acts as an introduction to your company, allocating money in your budget to pay a composer to create original, more featured score will pay off. If you have a series of videos to create, musical cohesion throughout the videos is another worthwhile thing to consider, and a composer can help you create this strong musical branding.

6. Explore a music library

These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Well-developed search functions allow you to filter your searches based on sonic density/sparseness, different genres, instrumentation, organic versus electronic score, and many other useful criteria. Music for a video with wall-to-wall voiceover where they mood is fairly consistent can easily come from a library because the music will play a less featured role. If you need more featured music, this is accessible via some online music licensing libraries. Libraries have different licensing agreements and price points available, depending on what the music is being used for.

Here is a list of some good libraries to consider:

www.bedtracks.com

www.premiumbeat.com

www.yookamusic.com

www.pumpaudio.com

www.themusicdealers.com

www.audiojungle.com

7. Choose music that will speak to your audience

Consider demographics when choosing music for your video. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Will the choice of a certain genre speak straight to the heart of the viewer you are trying to reach? If you’re trying to reach a broad market, or many age ranges, look for music that is broadly appealing; you don’t want to alienate your audience with anything too genre-specific.

8. Utilize sonic frequency and tone

Studies in the realms of physics and neuroscience show that there are predictable physical and psychological responses humans have to music. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. Are you finding, for example, that you have to turn down your music in order to hear the voiceover, so much so that it becomes indistinguishable? When your video contains a lot of voiceover, it’s wise to avoid choosing tracks with complex melodies played on instruments that use the same frequency spectrum (notes and tones) as the human voice – instruments including guitar, violin, cello, viola, and parts of the piano and keyboard instruments. If you want the quality and mood of these instruments, then use tracks that have simple melodies or repetitive chord progressions. This way, you will have more room to turn up the volume so the emotion in the music can be clearly conveyed. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Below is a chart that can act as a simple guide to considering the emotional impact of instrumentation and frequency. Keep in mind that the quality of the chords being played (minor vs major, etc.), must also match the desired mood.

9. Pacing

Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. Sometimes a great way to accent an image or a message is to actually pull out the music for that moment and then re-introduce the music right after. Be careful not to overuse this technique though, as it will lose its efficacy.

Example of good pacing in a video:

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

10. Public doman music and utilizing sonic cultural equity

Are you looking for a track that is culturally recognizable, but you don’t have the budget to license the Star Wars theme? Consider the host of recognizable compositions that fall into the public domain. Public domain compositions are created by a composer who has been deceased long enough that the intellectual property becomes public domain. Using this public domain music does not require an expensive license fee or royalty. In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death. After this period, the work enters the public domain.

Here is a good source site to search the world of public domain compositions: IMSLP Petrucci Music Library And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme

Have fun selecting the perfect track and let me know if you have any questions about sound design!

Updated in 2017: Music As The Star

Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Oliver does a great job of outlining the steps you need to take to ensure your music is the perfect fit for your marketing video, but what about when your video features nothing but music? Take, for example, this awesome video from Chipotle:

Tubular Insights put together a great post on how to create ‘silent’ marketing videos – or videos that take a page from silent films of yesteryear and feature only music – so I won’t rehash too much of what they have to say. But take a look at the examples they have shared for some inspiration!

One of the added bonuses of music-only marketing videos is that they make great content for social networks that auto-play videos without sound to begin with. Viewers may not always be in a position to have audio with their video (i.e. watching content while on public transit) so assuming that your prospects may hear nothing at all on Facebook is always a good bet. Videos that feature only music and no narrative or sound effects must be compelling enough visually to draw people in without the promise of dialogue, and this effect can be achieved with or without the sound. For example, try watching the Chipotle video on mute – you still get an awesome video, and the music only adds to the engagement.

Creating a video that features nothing but music is no easy task, but as you can see from the above example, and the additional ones in Tubular Insight’s post, the results can be moving, spectacular, and memorable.

The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard.

from News By Logan French http://www.vidyard.com/blog/choosing-music-for-video-content/

[chrisfvargas]

How to Choose the Best Music for Your Video Marketing Projects

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

That said, here are ten practical tips for choosing the perfect music for video content:

1. Consider the role of music

Decide what role music will play in your video. Should the music support or drive the messaging? If you notice the music too much, it could be pulling away rather than adding to the overall impact. Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use.

If you’re trying to convey detailed technical info, you should choose a supportive underscore that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for foreground music that evokes more emotion.

Examples of good foreground music:

Examples of good background music:

2. Use intro and outro music as “bookends”

Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends”. This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. One way to do this is to pair music or sound design with an image for three to five seconds. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Example of fresh mix use music:

3. Base your choice on reference music

Having reference music on hand can help you find what you’re looking for. For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com, and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. After your reference track is analyzed, you’ll be directed to the search results page where your reference track will be sitting at the top of the list of similar tracks the Sonic Search tool has found.

Also, If you’re hiring a composer, it’s helpful to provide reference tracks with your creative brief to give them a clear sense of the mood, genre, and tone of what you’re looking for.

4. Know your budget

Depending on whether you’re hiring a composer to create original featured score, or paying for a license to use a track from a music library, a music budget can vary widely. You can pay between $10-$100 for library music for small business and personal use video (i.e. not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video.

5. Consider hiring a composer

Consider hiring a composer when there are many mood changes in your video. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. For a featured explainer video that talks about your brand and acts as an introduction to your company, allocating money in your budget to pay a composer to create original, more featured score will pay off. If you have a series of videos to create, musical cohesion throughout the videos is another worthwhile thing to consider, and a composer can help you create this strong musical branding.

6. Explore a music library

These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Well-developed search functions allow you to filter your searches based on sonic density/sparseness, different genres, instrumentation, organic versus electronic score, and many other useful criteria. Music for a video with wall-to-wall voiceover where they mood is fairly consistent can easily come from a library because the music will play a less featured role. If you need more featured music, this is accessible via some online music licensing libraries. Libraries have different licensing agreements and price points available, depending on what the music is being used for.

Here is a list of some good libraries to consider:

www.bedtracks.com

www.premiumbeat.com

www.yookamusic.com

www.pumpaudio.com

www.themusicdealers.com

www.audiojungle.com

7. Choose music that will speak to your audience

Consider demographics when choosing music for your video. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Will the choice of a certain genre speak straight to the heart of the viewer you are trying to reach? If you’re trying to reach a broad market, or many age ranges, look for music that is broadly appealing; you don’t want to alienate your audience with anything too genre-specific.

8. Utilize sonic frequency and tone

Studies in the realms of physics and neuroscience show that there are predictable physical and psychological responses humans have to music. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. Are you finding, for example, that you have to turn down your music in order to hear the voiceover, so much so that it becomes indistinguishable? When your video contains a lot of voiceover, it’s wise to avoid choosing tracks with complex melodies played on instruments that use the same frequency spectrum (notes and tones) as the human voice – instruments including guitar, violin, cello, viola, and parts of the piano and keyboard instruments. If you want the quality and mood of these instruments, then use tracks that have simple melodies or repetitive chord progressions. This way, you will have more room to turn up the volume so the emotion in the music can be clearly conveyed. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Below is a chart that can act as a simple guide to considering the emotional impact of instrumentation and frequency. Keep in mind that the quality of the chords being played (minor vs major, etc.), must also match the desired mood.

9. Pacing

Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. Sometimes a great way to accent an image or a message is to actually pull out the music for that moment and then re-introduce the music right after. Be careful not to overuse this technique though, as it will lose its efficacy.

Example of good pacing in a video:

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

10. Public doman music and utilizing sonic cultural equity

Are you looking for a track that is culturally recognizable, but you don’t have the budget to license the Star Wars theme? Consider the host of recognizable compositions that fall into the public domain. Public domain compositions are created by a composer who has been deceased long enough that the intellectual property becomes public domain. Using this public domain music does not require an expensive license fee or royalty. In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death. After this period, the work enters the public domain.

Here is a good source site to search the world of public domain compositions: IMSLP Petrucci Music Library And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme

Have fun selecting the perfect track and let me know if you have any questions about sound design!

Updated in 2017: Music As The Star

Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Oliver does a great job of outlining the steps you need to take to ensure your music is the perfect fit for your marketing video, but what about when your video features nothing but music? Take, for example, this awesome video from Chipotle:

Tubular Insights put together a great post on how to create ‘silent’ marketing videos – or videos that take a page from silent films of yesteryear and feature only music – so I won’t rehash too much of what they have to say. But take a look at the examples they have shared for some inspiration!

One of the added bonuses of music-only marketing videos is that they make great content for social networks that auto-play videos without sound to begin with. Viewers may not always be in a position to have audio with their video (i.e. watching content while on public transit) so assuming that your prospects may hear nothing at all on Facebook is always a good bet. Videos that feature only music and no narrative or sound effects must be compelling enough visually to draw people in without the promise of dialogue, and this effect can be achieved with or without the sound. For example, try watching the Chipotle video on mute – you still get an awesome video, and the music only adds to the engagement.

Creating a video that features nothing but music is no easy task, but as you can see from the above example, and the additional ones in Tubular Insight’s post, the results can be moving, spectacular, and memorable.

The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard.

from Internet Marketing http://www.vidyard.com/blog/choosing-music-for-video-content/

[juliadgomezus]

How to Choose the Best Music for Your Video Marketing Projects

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

That said, here are ten practical tips for choosing the perfect music for video content:

1. Consider the role of music

Decide what role music will play in your video. Should the music support or drive the messaging? If you notice the music too much, it could be pulling away rather than adding to the overall impact. Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use.

If you’re trying to convey detailed technical info, you should choose a supportive underscore that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for foreground music that evokes more emotion.

Examples of good foreground music:

Examples of good background music:

2. Use intro and outro music as “bookends”

Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends”. This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. One way to do this is to pair music or sound design with an image for three to five seconds. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Example of fresh mix use music:

3. Base your choice on reference music

Having reference music on hand can help you find what you’re looking for. For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com, and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. After your reference track is analyzed, you’ll be directed to the search results page where your reference track will be sitting at the top of the list of similar tracks the Sonic Search tool has found.

Also, If you’re hiring a composer, it’s helpful to provide reference tracks with your creative brief to give them a clear sense of the mood, genre, and tone of what you’re looking for.

4. Know your budget

Depending on whether you’re hiring a composer to create original featured score, or paying for a license to use a track from a music library, a music budget can vary widely. You can pay between $10-$100 for library music for small business and personal use video (i.e. not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video.

5. Consider hiring a composer

Consider hiring a composer when there are many mood changes in your video. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. For a featured explainer video that talks about your brand and acts as an introduction to your company, allocating money in your budget to pay a composer to create original, more featured score will pay off. If you have a series of videos to create, musical cohesion throughout the videos is another worthwhile thing to consider, and a composer can help you create this strong musical branding.

6. Explore a music library

These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Well-developed search functions allow you to filter your searches based on sonic density/sparseness, different genres, instrumentation, organic versus electronic score, and many other useful criteria. Music for a video with wall-to-wall voiceover where they mood is fairly consistent can easily come from a library because the music will play a less featured role. If you need more featured music, this is accessible via some online music licensing libraries. Libraries have different licensing agreements and price points available, depending on what the music is being used for.

Here is a list of some good libraries to consider:

www.bedtracks.com

www.premiumbeat.com

www.yookamusic.com

www.pumpaudio.com

www.themusicdealers.com

www.audiojungle.com

7. Choose music that will speak to your audience

Consider demographics when choosing music for your video. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Will the choice of a certain genre speak straight to the heart of the viewer you are trying to reach? If you’re trying to reach a broad market, or many age ranges, look for music that is broadly appealing; you don’t want to alienate your audience with anything too genre-specific.

8. Utilize sonic frequency and tone

Studies in the realms of physics and neuroscience show that there are predictable physical and psychological responses humans have to music. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. Are you finding, for example, that you have to turn down your music in order to hear the voiceover, so much so that it becomes indistinguishable? When your video contains a lot of voiceover, it’s wise to avoid choosing tracks with complex melodies played on instruments that use the same frequency spectrum (notes and tones) as the human voice – instruments including guitar, violin, cello, viola, and parts of the piano and keyboard instruments. If you want the quality and mood of these instruments, then use tracks that have simple melodies or repetitive chord progressions. This way, you will have more room to turn up the volume so the emotion in the music can be clearly conveyed. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Below is a chart that can act as a simple guide to considering the emotional impact of instrumentation and frequency. Keep in mind that the quality of the chords being played (minor vs major, etc.), must also match the desired mood.

9. Pacing

Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. Sometimes a great way to accent an image or a message is to actually pull out the music for that moment and then re-introduce the music right after. Be careful not to overuse this technique though, as it will lose its efficacy.

Example of good pacing in a video:

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

10. Public doman music and utilizing sonic cultural equity

Are you looking for a track that is culturally recognizable, but you don’t have the budget to license the Star Wars theme? Consider the host of recognizable compositions that fall into the public domain. Public domain compositions are created by a composer who has been deceased long enough that the intellectual property becomes public domain. Using this public domain music does not require an expensive license fee or royalty. In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death. After this period, the work enters the public domain.

Here is a good source site to search the world of public domain compositions: IMSLP Petrucci Music Library And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme

Have fun selecting the perfect track and let me know if you have any questions about sound design!

Updated in 2017: Music As The Star

Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Oliver does a great job of outlining the steps you need to take to ensure your music is the perfect fit for your marketing video, but what about when your video features nothing but music? Take, for example, this awesome video from Chipotle:

Tubular Insights put together a great post on how to create ‘silent’ marketing videos – or videos that take a page from silent films of yesteryear and feature only music – so I won’t rehash too much of what they have to say. But take a look at the examples they have shared for some inspiration!

One of the added bonuses of music-only marketing videos is that they make great content for social networks that auto-play videos without sound to begin with. Viewers may not always be in a position to have audio with their video (i.e. watching content while on public transit) so assuming that your prospects may hear nothing at all on Facebook is always a good bet. Videos that feature only music and no narrative or sound effects must be compelling enough visually to draw people in without the promise of dialogue, and this effect can be achieved with or without the sound. For example, try watching the Chipotle video on mute – you still get an awesome video, and the music only adds to the engagement.

Creating a video that features nothing but music is no easy task, but as you can see from the above example, and the additional ones in Tubular Insight’s post, the results can be moving, spectacular, and memorable.

The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard.

from SEO Tips http://www.vidyard.com/blog/choosing-music-for-video-content/

[rodneyfgarrett]

How to Choose the Best Music for Your Video Marketing Projects

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

That said, here are ten practical tips for choosing the perfect music for video content:

1. Consider the role of music

Decide what role music will play in your video. Should the music support or drive the messaging? If you notice the music too much, it could be pulling away rather than adding to the overall impact. Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use.

If you’re trying to convey detailed technical info, you should choose a supportive underscore that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for foreground music that evokes more emotion.

Examples of good foreground music:

Examples of good background music:

2. Use intro and outro music as “bookends”

Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends”. This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. One way to do this is to pair music or sound design with an image for three to five seconds. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Example of fresh mix use music:

3. Base your choice on reference music

Having reference music on hand can help you find what you’re looking for. For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com, and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. After your reference track is analyzed, you’ll be directed to the search results page where your reference track will be sitting at the top of the list of similar tracks the Sonic Search tool has found.

Also, If you’re hiring a composer, it’s helpful to provide reference tracks with your creative brief to give them a clear sense of the mood, genre, and tone of what you’re looking for.

4. Know your budget

Depending on whether you’re hiring a composer to create original featured score, or paying for a license to use a track from a music library, a music budget can vary widely. You can pay between $10-$100 for library music for small business and personal use video (i.e. not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video.

5. Consider hiring a composer

Consider hiring a composer when there are many mood changes in your video. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. For a featured explainer video that talks about your brand and acts as an introduction to your company, allocating money in your budget to pay a composer to create original, more featured score will pay off. If you have a series of videos to create, musical cohesion throughout the videos is another worthwhile thing to consider, and a composer can help you create this strong musical branding.

6. Explore a music library

These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Well-developed search functions allow you to filter your searches based on sonic density/sparseness, different genres, instrumentation, organic versus electronic score, and many other useful criteria. Music for a video with wall-to-wall voiceover where they mood is fairly consistent can easily come from a library because the music will play a less featured role. If you need more featured music, this is accessible via some online music licensing libraries. Libraries have different licensing agreements and price points available, depending on what the music is being used for.

Here is a list of some good libraries to consider:

www.bedtracks.com

www.premiumbeat.com

www.yookamusic.com

www.pumpaudio.com

www.themusicdealers.com

www.audiojungle.com

7. Choose music that will speak to your audience

Consider demographics when choosing music for your video. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Will the choice of a certain genre speak straight to the heart of the viewer you are trying to reach? If you’re trying to reach a broad market, or many age ranges, look for music that is broadly appealing; you don’t want to alienate your audience with anything too genre-specific.

8. Utilize sonic frequency and tone

Studies in the realms of physics and neuroscience show that there are predictable physical and psychological responses humans have to music. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. Are you finding, for example, that you have to turn down your music in order to hear the voiceover, so much so that it becomes indistinguishable? When your video contains a lot of voiceover, it’s wise to avoid choosing tracks with complex melodies played on instruments that use the same frequency spectrum (notes and tones) as the human voice – instruments including guitar, violin, cello, viola, and parts of the piano and keyboard instruments. If you want the quality and mood of these instruments, then use tracks that have simple melodies or repetitive chord progressions. This way, you will have more room to turn up the volume so the emotion in the music can be clearly conveyed. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Below is a chart that can act as a simple guide to considering the emotional impact of instrumentation and frequency. Keep in mind that the quality of the chords being played (minor vs major, etc.), must also match the desired mood.

9. Pacing

Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. Sometimes a great way to accent an image or a message is to actually pull out the music for that moment and then re-introduce the music right after. Be careful not to overuse this technique though, as it will lose its efficacy.

Example of good pacing in a video:

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

10. Public doman music and utilizing sonic cultural equity

Are you looking for a track that is culturally recognizable, but you don’t have the budget to license the Star Wars theme? Consider the host of recognizable compositions that fall into the public domain. Public domain compositions are created by a composer who has been deceased long enough that the intellectual property becomes public domain. Using this public domain music does not require an expensive license fee or royalty. In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death. After this period, the work enters the public domain.

Here is a good source site to search the world of public domain compositions: IMSLP Petrucci Music Library And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme

Have fun selecting the perfect track and let me know if you have any questions about sound design!

Updated in 2017: Music As The Star

Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Oliver does a great job of outlining the steps you need to take to ensure your music is the perfect fit for your marketing video, but what about when your video features nothing but music? Take, for example, this awesome video from Chipotle:

Tubular Insights put together a great post on how to create ‘silent’ marketing videos – or videos that take a page from silent films of yesteryear and feature only music – so I won’t rehash too much of what they have to say. But take a look at the examples they have shared for some inspiration!

One of the added bonuses of music-only marketing videos is that they make great content for social networks that auto-play videos without sound to begin with. Viewers may not always be in a position to have audio with their video (i.e. watching content while on public transit) so assuming that your prospects may hear nothing at all on Facebook is always a good bet. Videos that feature only music and no narrative or sound effects must be compelling enough visually to draw people in without the promise of dialogue, and this effect can be achieved with or without the sound. For example, try watching the Chipotle video on mute – you still get an awesome video, and the music only adds to the engagement.

Creating a video that features nothing but music is no easy task, but as you can see from the above example, and the additional ones in Tubular Insight’s post, the results can be moving, spectacular, and memorable.

The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard.

from SEO Tips http://www.vidyard.com/blog/choosing-music-for-video-content/

[peterjcameron]

How to Choose the Best Music for Your Video Marketing Projects

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

That said, here are ten practical tips for choosing the perfect music for video content:

1. Consider the role of music

Decide what role music will play in your video. Should the music support or drive the messaging? If you notice the music too much, it could be pulling away rather than adding to the overall impact. Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use.

If you’re trying to convey detailed technical info, you should choose a supportive underscore that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for foreground music that evokes more emotion.

Examples of good foreground music:

Examples of good background music:

2. Use intro and outro music as “bookends”

Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends”. This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. One way to do this is to pair music or sound design with an image for three to five seconds. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Example of fresh mix use music:

3. Base your choice on reference music

Having reference music on hand can help you find what you’re looking for. For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com, and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. After your reference track is analyzed, you’ll be directed to the search results page where your reference track will be sitting at the top of the list of similar tracks the Sonic Search tool has found.

Also, If you’re hiring a composer, it’s helpful to provide reference tracks with your creative brief to give them a clear sense of the mood, genre, and tone of what you’re looking for.

4. Know your budget

Depending on whether you’re hiring a composer to create original featured score, or paying for a license to use a track from a music library, a music budget can vary widely. You can pay between $10-$100 for library music for small business and personal use video (i.e. not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video.

5. Consider hiring a composer

Consider hiring a composer when there are many mood changes in your video. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. For a featured explainer video that talks about your brand and acts as an introduction to your company, allocating money in your budget to pay a composer to create original, more featured score will pay off. If you have a series of videos to create, musical cohesion throughout the videos is another worthwhile thing to consider, and a composer can help you create this strong musical branding.

6. Explore a music library

These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Well-developed search functions allow you to filter your searches based on sonic density/sparseness, different genres, instrumentation, organic versus electronic score, and many other useful criteria. Music for a video with wall-to-wall voiceover where they mood is fairly consistent can easily come from a library because the music will play a less featured role. If you need more featured music, this is accessible via some online music licensing libraries. Libraries have different licensing agreements and price points available, depending on what the music is being used for.

Here is a list of some good libraries to consider:

www.bedtracks.com

www.premiumbeat.com

www.yookamusic.com

www.pumpaudio.com

www.themusicdealers.com

www.audiojungle.com

7. Choose music that will speak to your audience

Consider demographics when choosing music for your video. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Will the choice of a certain genre speak straight to the heart of the viewer you are trying to reach? If you’re trying to reach a broad market, or many age ranges, look for music that is broadly appealing; you don’t want to alienate your audience with anything too genre-specific.

8. Utilize sonic frequency and tone

Studies in the realms of physics and neuroscience show that there are predictable physical and psychological responses humans have to music. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. Are you finding, for example, that you have to turn down your music in order to hear the voiceover, so much so that it becomes indistinguishable? When your video contains a lot of voiceover, it’s wise to avoid choosing tracks with complex melodies played on instruments that use the same frequency spectrum (notes and tones) as the human voice – instruments including guitar, violin, cello, viola, and parts of the piano and keyboard instruments. If you want the quality and mood of these instruments, then use tracks that have simple melodies or repetitive chord progressions. This way, you will have more room to turn up the volume so the emotion in the music can be clearly conveyed. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Below is a chart that can act as a simple guide to considering the emotional impact of instrumentation and frequency. Keep in mind that the quality of the chords being played (minor vs major, etc.), must also match the desired mood.

9. Pacing

Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. Sometimes a great way to accent an image or a message is to actually pull out the music for that moment and then re-introduce the music right after. Be careful not to overuse this technique though, as it will lose its efficacy.

Example of good pacing in a video:

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

10. Public doman music and utilizing sonic cultural equity

Are you looking for a track that is culturally recognizable, but you don’t have the budget to license the Star Wars theme? Consider the host of recognizable compositions that fall into the public domain. Public domain compositions are created by a composer who has been deceased long enough that the intellectual property becomes public domain. Using this public domain music does not require an expensive license fee or royalty. In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death. After this period, the work enters the public domain.

Here is a good source site to search the world of public domain compositions: IMSLP Petrucci Music Library And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme

Have fun selecting the perfect track and let me know if you have any questions about sound design!

Updated in 2017: Music As The Star

Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Oliver does a great job of outlining the steps you need to take to ensure your music is the perfect fit for your marketing video, but what about when your video features nothing but music? Take, for example, this awesome video from Chipotle:

Tubular Insights put together a great post on how to create ‘silent’ marketing videos – or videos that take a page from silent films of yesteryear and feature only music – so I won’t rehash too much of what they have to say. But take a look at the examples they have shared for some inspiration!

One of the added bonuses of music-only marketing videos is that they make great content for social networks that auto-play videos without sound to begin with. Viewers may not always be in a position to have audio with their video (i.e. watching content while on public transit) so assuming that your prospects may hear nothing at all on Facebook is always a good bet. Videos that feature only music and no narrative or sound effects must be compelling enough visually to draw people in without the promise of dialogue, and this effect can be achieved with or without the sound. For example, try watching the Chipotle video on mute – you still get an awesome video, and the music only adds to the engagement.

Creating a video that features nothing but music is no easy task, but as you can see from the above example, and the additional ones in Tubular Insight’s post, the results can be moving, spectacular, and memorable.

The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard.

from Peter Cameron Business Consultant http://www.vidyard.com/blog/choosing-music-for-video-content/

[mahtewtwook86]

How to Choose the Best Music for Your Video Marketing Projects

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

That said, here are ten practical tips for choosing the perfect music for video content:

1. Consider the role of music

Decide what role music will play in your video. Should the music support or drive the messaging? If you notice the music too much, it could be pulling away rather than adding to the overall impact. Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use.

If you’re trying to convey detailed technical info, you should choose a supportive underscore that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for foreground music that evokes more emotion.

Examples of good foreground music:

Examples of good background music:

2. Use intro and outro music as “bookends”

Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends”. This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. One way to do this is to pair music or sound design with an image for three to five seconds. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Example of fresh mix use music:

3. Base your choice on reference music

Having reference music on hand can help you find what you’re looking for. For example, if you think that the intro to the new Jason Mraz song is the perfect vibe for your video, consider going to www.bedtracks.com, and using the Sonic Search tool. You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. After your reference track is analyzed, you’ll be directed to the search results page where your reference track will be sitting at the top of the list of similar tracks the Sonic Search tool has found.

Also, If you’re hiring a composer, it’s helpful to provide reference tracks with your creative brief to give them a clear sense of the mood, genre, and tone of what you’re looking for.

4. Know your budget

Depending on whether you’re hiring a composer to create original featured score, or paying for a license to use a track from a music library, a music budget can vary widely. You can pay between $10-$100 for library music for small business and personal use video (i.e. not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video.

5. Consider hiring a composer

Consider hiring a composer when there are many mood changes in your video. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. For a featured explainer video that talks about your brand and acts as an introduction to your company, allocating money in your budget to pay a composer to create original, more featured score will pay off. If you have a series of videos to create, musical cohesion throughout the videos is another worthwhile thing to consider, and a composer can help you create this strong musical branding.

6. Explore a music library

These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Well-developed search functions allow you to filter your searches based on sonic density/sparseness, different genres, instrumentation, organic versus electronic score, and many other useful criteria. Music for a video with wall-to-wall voiceover where they mood is fairly consistent can easily come from a library because the music will play a less featured role. If you need more featured music, this is accessible via some online music licensing libraries. Libraries have different licensing agreements and price points available, depending on what the music is being used for.

Here is a list of some good libraries to consider:

www.bedtracks.com

www.premiumbeat.com

www.yookamusic.com

www.pumpaudio.com

www.themusicdealers.com

www.audiojungle.com

7. Choose music that will speak to your audience

Consider demographics when choosing music for your video. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Will the choice of a certain genre speak straight to the heart of the viewer you are trying to reach? If you’re trying to reach a broad market, or many age ranges, look for music that is broadly appealing; you don’t want to alienate your audience with anything too genre-specific.

8. Utilize sonic frequency and tone

Studies in the realms of physics and neuroscience show that there are predictable physical and psychological responses humans have to music. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. Are you finding, for example, that you have to turn down your music in order to hear the voiceover, so much so that it becomes indistinguishable? When your video contains a lot of voiceover, it’s wise to avoid choosing tracks with complex melodies played on instruments that use the same frequency spectrum (notes and tones) as the human voice – instruments including guitar, violin, cello, viola, and parts of the piano and keyboard instruments. If you want the quality and mood of these instruments, then use tracks that have simple melodies or repetitive chord progressions. This way, you will have more room to turn up the volume so the emotion in the music can be clearly conveyed. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Below is a chart that can act as a simple guide to considering the emotional impact of instrumentation and frequency. Keep in mind that the quality of the chords being played (minor vs major, etc.), must also match the desired mood.

9. Pacing

Choosing a track with consistent rhythm will allow you to work with stops and starts to highlight important points. Sometimes a great way to accent an image or a message is to actually pull out the music for that moment and then re-introduce the music right after. Be careful not to overuse this technique though, as it will lose its efficacy.

Example of good pacing in a video:

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

10. Public doman music and utilizing sonic cultural equity

Are you looking for a track that is culturally recognizable, but you don’t have the budget to license the Star Wars theme? Consider the host of recognizable compositions that fall into the public domain. Public domain compositions are created by a composer who has been deceased long enough that the intellectual property becomes public domain. Using this public domain music does not require an expensive license fee or royalty. In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death. After this period, the work enters the public domain.

Here is a good source site to search the world of public domain compositions: IMSLP Petrucci Music Library And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme

Have fun selecting the perfect track and let me know if you have any questions about sound design!

Updated in 2017: Music As The Star

Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Oliver does a great job of outlining the steps you need to take to ensure your music is the perfect fit for your marketing video, but what about when your video features nothing but music? Take, for example, this awesome video from Chipotle:

Tubular Insights put together a great post on how to create ‘silent’ marketing videos – or videos that take a page from silent films of yesteryear and feature only music – so I won’t rehash too much of what they have to say. But take a look at the examples they have shared for some inspiration!

One of the added bonuses of music-only marketing videos is that they make great content for social networks that auto-play videos without sound to begin with. Viewers may not always be in a position to have audio with their video (i.e. watching content while on public transit) so assuming that your prospects may hear nothing at all on Facebook is always a good bet. Videos that feature only music and no narrative or sound effects must be compelling enough visually to draw people in without the promise of dialogue, and this effect can be achieved with or without the sound. For example, try watching the Chipotle video on mute – you still get an awesome video, and the music only adds to the engagement.

Creating a video that features nothing but music is no easy task, but as you can see from the above example, and the additional ones in Tubular Insight’s post, the results can be moving, spectacular, and memorable.

The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard.

from http://www.vidyard.com/blog/choosing-music-for-video-content/

[artlandis]

Color In Sight: A Documentary on the Details of Color in Design by TEALEAVES from Tealeaves on Vimeo.

COLOR IN SIGHT: A DOCUMENTARY ON THE DETAILS OF COLOR IN DESIGN

“There are many products that are well designed, but don't get the traction they deserve because the color's not right." In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.

Color In Sight brings together 11 experts of industry, gathered around one powerful, little detail: color. We explore how top brands—ranging from Nike and Pantone to OPI and Herman Miller—think about and use color in the most effective and compelling way. By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.

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FEATURING Adam Brumberg | Deputy Director, Cornell Food and Brand Lab Ann Stone | Lecturer, Sauder School of Business, University of British Columbia Dave Schenone | Equipment Innovation Director, Nike Dr. Donald McPherson | Co-Founder, EnChroma Frank Kozik | Creative Director, Kidrobot Dr. Karen B. Schloss | Assistant Professor, Brown University Lana Sutherland | CEO, Tealeaves Laura Guido-Clark | Founder, Laura Guido Clark Design Laurie Pressman | Vice-President, Pantone Color Institute Shaun Hergatt | Owner & Executive Chef, Two-Star Michelin, Juni, NYC Suzi Weiss-Fischmann | Co-Founder, OPI

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CREW Directed, Shot and Edited by: Kevin Cho Produced by: Carolyn Khoo Camera Ops: Trevor Komori, Kevin Cho, Anastasia Walker Music by: Musicbed Music Composition: Bedtracks B-roll: Artist Inka Mathew of Tiny PMS Match, Artist Ethan Zachery Scott of EZwithETHAN, Artist David Schwen of Pantone Pairings, Artists Federica Caserio and Giovanni Manzini of Moji Itten, Artist Hedvig Astrom of Pantone Smoothies Shot on: Canon 6d, Panasonic GH4 and iPhone 6 ---

ABOUT TEALEAVES In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color using only all natural ingredients, alongside aroma and taste, with understanding that “the first taste is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about—and used—color. From OPI to PANTONE, these experts all volunteered their time for our documentary Color In Sight. Our goal, together, was to bring about appreciation for the little detail of color selection and how it can have a big impact on the products and services enjoyed by many.

Color In Sight online on #PaletteForYourPalate: http://bit.ly/2dfble8 For the full experience of #PaletteForYourPalate: http://bit.ly/2cYn0gc

Business Inquiries: info@tealeaves.com

Where to find us: Website: http://bit.ly/2dnkpeg Blog (Folio): http://bit.ly/2dxFYw2 Facebook: facebook.com/TealeavesCo Twitter: twitter.com/TealeavesCo Instagram: instagram.com/TealeavesCo Pinterest: pinterest.com/TealeavesCo/

About Us: TEALEAVES is one of the very few tea blenders in the world, known for blending the highest quality teas in small batches by hand. We strive for perfection. What drives us? Our neverending quest to make the perfect cup of tea. It is this care, intentionality, and dedication towards our craft that has attracted the world’s elite in Food & Beverage for the past 21+ years.